Content Life Cycle on Twitter

The content life cycle typically consists of the following stages
[1] Content Creation,
[2] Content Review
[3] Content Approval
[4] Content Publishing
[5] Content Distribution
[6] Content Consumption
[7] Content Modification
[8] Content Archival
[9] Content Retirement

Typically, each of these stages has different owners, different activities, different costs, different entry and exit points, different tools, different revenue models, different actors, different end-users, etc.

On Twitter, the content life cycle is significantly different in comparison…..
1) A single tweet by a user is a combination of Content Creation, self-review of the Content, self-Approval of the Content and self-publishing of the content
2) Content Distribution is done on Twitter itself when a tweet is published
3) By virtue of the followers / Re-tweets on Twitter, Content Consumption is also done on Twitter itself
4) Content Modification is possible by the Content Creator / Content Consumer by adding / enhancing and editing the original content as a new tweet
5) Content Archival and Retirement is again the responsibility of the Content Creator. In the long run, this can be a challenging ordeal if one has not thought about the primary objective of Twitter usage and structured their tweets accordingly..

In conclusion,
• Twitter is the medium that is used for all these stages of the content life cycle & hence completely transformed the content life cycle
• In the long run, individuals / enterprises which are able to define monetization strategies around this new content life cycle will have a competitive edge

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