The 5 Cherished Lessons from 18 Guest Posts and 2179+ Tweets / Shares

Want to become a star by Guest Posting?

Over the last few months, I have posted as a guest blogger on several sites on a variety of topics. In terms of base data, I have posted 18 guest posts on 6 blogs. In terms of response, there have been 169+ comments and 2179+ Tweets / Shares (as of 24 Jan 2012).

The master list is below:

 

Site Topic of the Post Number of Tweets / Shares (as on 24 Jan 2012) Number of Comments (as on 24 Jan 2012)
ProBlogger.com Why you should wear the 6 Thinking Hats on your blog? 812 45
12Most.com 12 Most Vital Things To Do After Turning 30 68 2
  12 Most Vital Facets of a Broker 79 4
  12 Most Noteworthy Aspects of Cooking 41 4
  12 Most Tornadic Ways in which the Weather Affects your Life 88 2
  12 Most Genuine Ways to Support a Cause 108 5
  12 Most Mesmerizing Mantras on how to publish 321 blogs in 321 days 108 28
  12 Most Wonderful Moments in the first year of Motherhood 298 13
  12 Most Compelling Reasons for you to write 215 29
FamousBloggers Focus on Diversity in your blog 87 11
The Change Blog 12 Choices To Transform your life 263 24
PaulWriter 9 Must-Have’s for a Senior Marketing Executive 4 0
  Success of a Blog 1 0
  Social Media Legacy 1 0
  Who Rules Social Media? – Content Creators or Content Consumers 1 0
  Marketing at Surajkund Crafts Mela 1 0
  How to create your online personal brand? 1 0
MindBlogs To RN 3 2

NOTE – Above data is based primarily on the statistics published on the web-sites and does not include Re-Tweets, Forwards, etc. In reality, the number of Tweets / Shares is significantly higher than the numbers quoted above.

I did a further analysis of each of these sites as listed below:

Site Run by Focus of the Blog Twitter Profile Number of Twitter Followers (as on 18 Jan 2012) 
ProBlogger.com Darren Rowse Blogging @ProBlogger 153504
12Most.com Paul Biedermann & Peggy Fitzpatrick Business, Media,Lifestyle @12Most 5275
FamousBloggers Hesham Zebida Blogging, Making Money Online Tips @FamousBloggers 16498
The Change Blog Peter Clemens Positive Change in Life @PeterClemens 2474
PaulWriter Jessie Paul Marketing @paulwriter , 414
@jessie_paul 4723
MindBlogs Nirmala Govindarajan, Zahid H Javali & Christina Daniels Diverse @mindblogs 49

 As you can observe by the data, I have posted on

A diverse set of blogs on
A diverse set of topics and
Received a diverse set of responses…
What’s common is this – I have put my mind, heart, sweat and soul into each of them & each of these posts is dear to ME for many different reasons

In this post, I will share the 5 Most Valuable Learning’s from these Guest Posting experiences:

1) CONTENT is the KING
You must have heard of the adage that content is king. From my personal experience, I can vouch for this! It’s TRUE. If you write quality content, you will eventually find your way to the RIGHT blogs and in turn to the RIGHT readers (& of course over a period of time)

The 4 things that can be attributed to Quality Content are:
i) Blog Title – A Well-Thought out Blog Title definitely catches reader attention
ii) Originality in Expression – And here’s where your creativity and literary skills will make the difference
iii) Honesty in Articulation – I use the word honesty because even if it is a simple message which people have read several times before, if you are honest in the way you articulate, it will be well received. And if it’s based on your personal experience, then the level of content integrity is definitely HIGH!
iv) Language (English) Accuracy – And this includes the right spelling, right grammar, right punctuations and right vocabulary!
Novelty in the subject and content is a definite bonus, but NOT a Must-Have

2) Choose the RIGHT BLOG to PUBLISH your Guest Post
You have great content. But it is of limited value if it does not reach the RIGHT EYES. So once you have written a post, pause and ask yourself “What is the target reader profile that should read this post?”

Once you have answered this question to yourself, follow it up with a thorough research and analysis on the various sites that you can explore for guest posting. Zero-in of the BEST CHOICE and then contact the site owners with a request to review your post for publication on their site. Be open to their suggestions and feedback, and make the changes. Simply because they have the best understanding of their target readers!

3) The BLOG MARKETING is the real DIFFERENTIATOR!!!
You have written great content. You guest post if finally published on a blog of your choice. But what is that missing link between the posts which get maximum readership and those which don’t really get there. It’s the MARKETING strategy!

If you have a guest post on a blog, then the blog / site owners usually do promote your post through multiple channels. For e.g.: Their own personal Twitter handles, The Twitter handles of their site / blog (in case it exists). In addition, you should ensure that you do market your own guest post using a combination of channels like mail, FaceBook Status, Twitter, Blog, Personal Chat, face-to-face discussions with family and friends, etc.

Personally, the most critical learning for me is that you should continue to market your posts on a periodic basis. Most bloggers aggressively market their posts only when they go live and then don’t really follow it up with any additional marketing. Don’t assume that your target readers would have read your post the first time you share it. Do invest in planning and implementing a blog marketing strategy for your post over a period of time – This is critical to reach a larger reader base

4) ONE Tweet / ReTweet (RT) has the potential to CREATE a DYNAMO EFFECT
My post 12 Most Wonderful Moments in the First Year of Motherhood was RT by Alyssa Milano (Yes! The Hollywood actress and former singer) & Jure Klepic (who was represented in Forbes’ Top 10 Influencers in Social Media) and it went viral after that.

The truth is this – If your post is RT by a real-world / cyber-world celebrity, then the readers who will even eye your content goes up by exponentially.  And you can increase your chance of being RT by a celebrity by writing superior quality content and focus on a well-thought out marketing strategy.

5) The BRAND Image of the BLOG makes all the DIFFERENCE
I’ve realized that every blog has a brand image – Which is determined by
i) The individuals and teams who run the blog (For e.g.: Kudos to Paul Biedermann & Peggy Fitzpatrick for the positivity, energy, vibrancy and TRUE community spirit they foster at 12Most.com),
ii) The frequency, consistency and quality of content posted on the site and
iii) The strategy to engage, nurture and build the reader & writer community

Based on the Brand image of a blog, it attracts a different set of reader base and retains a sub-set of one-time readers as loyal followers. And the interest, reactions and response that any guest post receives on this site is reflective partially of the brand image of the blog!!

Ending Words of Wisdom

Content is KING, Social Media is the NEW QUEEN
And together they RULE the online world!!!

So, here are your options:
1) Be the KING – By generating GREAT content! AND
2) Befriend the QUEEN – By understanding and leveraging the power of Social Media OR
3) Be prepared to let the KING and QUEEN rule you’re WORLD!
Which one will you pick?

SPECIAL REQUEST TO YOU
I would be HAPPY if you  Tweeted / Shared / Forward in your network to spread this message…
I would be HONORED if you took a moment to leave a comment…

On that note, Happy Blogging!!!

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Posted on January 24, 2012, in Blogging, Social Media and tagged , , , , . Bookmark the permalink. 25 Comments.

  1. Wow.. Nischala..

    This is amazing! Really interesting to see how your guest posts preformed, good job!

    I appreciate the work you’ve done, and really nice of you to share the lessons!

  2. Hey Nischala, great post. I think the most important element here that you covered is that you have to market your posts – they won’t spread all by themselves! :-)

  3. This is a great news! This year I am attempting to do more guest blogging. I am working on content now. Since you have some experience I was wondering how you made your choices.

    Do you pick the blog or write the content first? Or does it vary?

    I was thinking the best approach is to write the content, and then find the blog it is appropriate for. This way I can focus on the quality. But, it also seems you need to consider audience and it may be a great piece that no one else wants to read *lol* I was wondering how you made your decisions.

    • Great to hear Susan.. Thanks for stopping by and leaving a comment..
      Well yes! You can do it both ways – If you believe that posting a guest blog on a specific site is essential, then create content accordingly. For e.g.: Posting on Problogger is a dream for many bloggers. So if you want to be featured here, then you need to craft your post accordingly. Also since ProBlogger has been around for years they have covered a lot of ideas / thoughts / blogging tips.. And hence always look for innovative and new content of high quality…
      On the other hand, there may be some guest posts which you can focus initially on the content and then decide where you want to post…
      And yeah! Think about who you target readers are and map if the site you intend to post on has that profile of readers….
      The alternative is always that you post it on your own blog – But then you need to invest in marketing it well so that it reached the right audience…

  4. Wammy, am I ever ecstatic I came to your blog. Great details!

  5. I like this post, enjoyed this one appreciate it for putting up.

  6. Pushkar Inamdar

    Great post, Nischala..You have given a good insight to me. I used to write myself for the toastmaster speeches but never put them on a blog. Surely, I will take inspiration from you and start blogging.

  7. I just want to tell you that I am just newbie to blogging and absolutely enjoyed you’re blog. Likely I’m planning to bookmark your blog . You actually have really good posts. Bless you for sharing your webpage.

  8. I don’t even know how I ended up here, but I thought this post was great. I don’t know who you are but certainly you are going to a famous blogger if you aren’t already ;) Cheers!

  9. I have found your webpage from bing and it’s outstanding. Thank you very much for sharing this sort of an amazing post!

  10. I appreciate, cause I found just what I was looking for. You’ve ended my four day long hunt! God Bless you man. Have a nice day. Bye

  11. Couldn’t have said it better myself.

  12. Hello there I am itching to know if I can use this post on one of my blogs if I link back to you? Thanks

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  15. Couldn’t have said it better myself.

  16. very nice post, i certainly love this website, keep on it

  17. Very good matter. I have found a good deal interesting things right here. Keep going.

  18. Thanks for this article.

    I am looking into guest posting so this was very helpful.

    Currently I have 4 articles on other websites but the traffic I receive from them is very low. I guess I have to take it up a notch!

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  1. Pingback: Nischala Murthy Kaushik Reveals Her Secrets To Successful Blogging

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