Monthly Archives: March 2012
Women on Twitter
As I did my research for the Women’s Day Series, I was surprised to find the number of lists on Women on Twitter… I am yet to create my own list and it will take some time since I have just become active on Twitter. Nevertheless, I have compiled all the useful and interesting links I found about Women on Twitter…
Hope you find this compilation useful!
The Nifty Top 50 Women on Twitter @ http://webbiquity.com/social-media-marketing/the-nifty-50-top-women-of-twitter-for-2011/
Twitters Top 75 Badass Women @ http://www.bitrebels.com/social/twitter%E2%80%99s-top-75-badass-women/ Top
Business Women to Follow on Twitter @ http://www.mba-online-program.com/top-women-to-follow-on-twitter 8/
Extraordinary Women to Follow on Twitter @ http://www.8womendream.com/27075/more-8-women-dreamers-on-twitter/
18 Funny Women you should be following on Twitter @ http://www.huffingtonpost.com/2012/01/23/18-funny-women-on-twitter_n_1224751.html & http://holykaw.alltop.com/18-funny-women-to-follow-on-twitter
20 Inspiring Young Female Founders to Follow on Twitter @ http://www.forbes.com/sites/meghancasserly/2012/02/10/20-inspiring-young-female-founders-to-follow-on-twitter/
8 Women to Follow on Twitter @ http://businessontwitter.co.uk/twitter/2011/03/international-womens-day-8-women-to-follow-on-twitter/
Top 20 Business Women to Follow on Twitter @ http://www.forbes.com/sites/work-in-progress/2010/10/06/womanzworld-top-20-business-women-to-follow-on-twitter/
ADDITIONAL REFERENCES
People you should follow on Twitter @ http://www.cosmopolitan.com/advice/people-you-should-follow-on-twitter
The Listorious 140 Twitterers : The Most Listed People on Twitter @ http://listorious.com/top/listed
The Most Powerful Twitter Users @ http://tweet.grader.com/top/users
The First 99 People to Follow on Twitter @ http://technmarketing.com/2010/08/the-first-99-people-to-follow-on-twitter/
Nischala’s Blog-o-Rendezvous with AISHWARYA SURESH
About AISHWARYA SURESH
Aishwarya is the founder of Banna Creations. As a part of her corporate career, Aishwarya has a decade of experience with Fortune-100 IT / ITES companies leading sales, marketing and sales support teams before she became an entrepreneur. Though an Electrical Engineer by qualification, she has always taken a keen interest in India’s rich cultural heritage and vast repertoire of hand-crafted products and textiles that are the livelihood of millions of people across the country. Aishwarya is also a painter, a potter and runs marathons in her spare time.
About BANNA
Banna in Kannada means ‘color’. Banna Creations is a platform for customers to easily access exquisite hand- crafted products from India. Banna specializes in hand-made textiles, art & craft products that are commercially un-exposed / marginally exposed and not easily accessible. The products range from handmade art and craft to handloom and weaves from across India. In doing so, Banna provides commercial and social upliftment to artists and artisans, creates awareness about different forms of art, craft, weaves and textiles and helps both products and the creators move into the mainstream. The long-term vision for Banna is to create a Creative Centre for Art and Craft that will be used by artists and artisans to showcase their work and for regular workshops and training sessions to train interested individuals and groups.
Banna creations has also been featured in several leading publications including papers like “The Hindu” and magazines like “Femina”. Stop by her website or blog , Follow her on Twitter @bannacreations, Or Check her Facebook page
THE RENDEZVOUS
Nischala: Hi Aishwarya! Congrats on the success of your recent exhibition and more importantly on the great initial success as an entrepreneur. So tell me how it all started?
Aishwarya: Thank You! Banna Creations is 6 months old and was conceptualized with the objective to revive Indian hand-made art and crafts. The aim is not just to provide a retail outlet for the products created by Indian artists and craftsmen, but also by working to create a larger awareness of several art forms and the artists who create them using traditional skills that have been handed down the ages.
To be honest, there were multiple triggers for starting this venture. Firstly, my personal interest in the Indian heritage of hand-made arts and crafts. Secondly, my personal experiences in retail stores made me realize a large number of products being sold as Indian handicraft were not necessarily hand-crafted. So the word handicraft or even handloom as it is known today which does not necessarily mean that a product is actually being hand- crafted.
The result is that traditional skills and the people practicing them are completely lost in the whole value chain from production to the retail shelf. Artists and artisans lose their traditional means of livelihood and don’t get their due. The beauty of the traditional art form and the whole process of creating a product and the people involved in the creation was and is a story waiting to be told.
Banna works with the following objectives:
1) To provide a connect between the artisans who are creating these hand-made arts and crafts to the end-customer. Essentially, to provide opportunities for people to understand and learn the age-old unique techniques of these art and craft forms. And more importantly to appreciate heritage family traditions and Indian art forms. This is being done by our exhibitions and corporate sales, and also by workshops and demonstrations which are platforms for artisans to interact directly with a customer base and showcase their skills
2) To provide additional monetization avenues to the artists and craftsman for their products – with the intent that this will ensure that these art forms continue to exist, and not really perish with time
Nischala: That’s awesome. But the decision to leave a flourishing corporate job to doing something of your own is not easy… How was it in your case?
Aishwarya: Hmm.. I spent a lot of time on background research and analysis to understand issues from various angles. I mainly tried to understand issues and problems faced by artisans as well as the way in which retail stores operate in this sector in India today. Over a period of time, I was clear about 3 things:
1) I was deeply passionate about this – And I believe that passion is the key element which can actually enable you to make such a choice,
2) I strongly believed that I could make a difference
3) With the vision and scale of impact I had in mind, it was not possible to toggle between a corporate job and a venture such as this which is a 24X7 job. – So I made a choice to quit.
In my case, I was lucky that I received full support from friends and family. And that’s been one of my BIGGEST lessons so far – An entrepreneur does not survive alone. You need an entire ecosystem to support you. In my case, my family and friends were willing to believe in what I believed in.
Nischala: OK. So what kind of support did your family extend?
Aishwarya: In my specific case, there are no entrepreneurs on my side of the family. So my mentor for understanding basics of running a business was my father-in-law. He runs his own enterprise, so helped me with all the documentation and paper-work. For marketing, my husband who is a marketing guru has helped by putting in place Banna’s marketing strategy which I execute.. And I must confess that it’s a lot of hard-work. And my family and friends have stood by me in many small and big ways to ensure that I am able to give my time and energy towards something I believe in and am truly passionate about.
Nischala: So, what’s the tough part?
Aishwarya: The tough and yet very fulfilling part is that I do everything on my own – My exhibitions, dealing with vendors, suppliers and artisans itself. Also, given that the sector is completely unorganized, the need to adhere to deadlines needs to be re- iterated several times over.. There is also always the challenge of balancing quality versus quantity. There have been several instances where quality has been compromised because of tight deadlines and larger quantities and entire shipments have been sent back as a result. However disheartening this might sound the sheer sense of fulfillment after the completion of an exhibition or workshop or executing an order makes up for a lot of tough challenges that one constantly faces.
Nischala: What’s the happiest moment in your journey so far?
Aishwarya: I think the happiest moment is that I have been able to achieve the primary objective of Banna in less than 6 months – which is essentially to connect artisans with customers. The model of my initiative is not ONLY to sell, but to provide that connect, to revive art forms and to re-create a market. So we’ve successfully done workshops and exhibitions; and have received a phenomenal response. Workshops are where you can see how these products are created and also learn from the artisans themselves. For e.g: We’ve done a painting workshop, embroidery workshop, etc.
Nischala: But many of these art forms are on products which don’t sell. Like many women don’t wear saris as in the past. So is there any product innovation done?
Aishwarya: Yes. Absolutely. Based on my own ideas and feedback from customers. For e.g: There’s a specific form of embroidery (Kasuti) which is famous in North Karnataka and typically done on silk sarees. But not too many people wear sarees in the fast paced lives that we lead today. . So we have innovated in using this same embroidery to create other products which customers actually buy and use – like clutch purses, home linen, folders, books, files, etc. So we are promoting the art form and retaining livelihoods, but creating an alternate market – so there is a commercial success as well
Nischala: What’s been the response from the artists and craftsman?
Aishwarya: It’s been a mixed response. Some don’t think of it as a big deal, as many people have done it before. They are tougher to deal with. Some are hungry for business and for their art forms to get popularized. So it’s easier to work with them. Personally, I look at the positives and learn from all the experiences and never let myself get disheartened ( however difficult that is to do) regardless of the response I get from artisans as well as from customers.
Nischala: If you had to look back at your corporate job, and yourself now – what is the biggest change?
Aishwarya: It’s a lot of HARD WORK to be on your own. I used to work 16 – 17 hours a day as a part of my corporate job, but this is different because this is so much more intense. You are that much more driven since this is for yourself. You are answerable to yourself and at all times to the vision and the reason why this was started.
Also, since I am on my own and it is a new venture, the sheer amount of brain-work to get things moving is phenomenal. Financially too, every single earning is ploughed back into the initiative as we need to grow and expand.
Nischala: So what’s the long term vision? Something like a Dilli Haat in Bangalore?
Aishwarya: Well.. One is to (re-)create and generate a market for these products, and really that means for the traditional handicraft and hand-made art forms – So in that sense, it can be called a Dilli Haat. The other critical part is to have a centre of art and craft which will essentially be a space where artists and artisans can showcase their skills and conduct demonstrations and workshops at all times. . People can not only buy products, it’s an opportunity for self-education and also people can also learn how to do these
Nischala: Just curious, but how has the response been for the workshops? Are people keen to learn and what kind of people attend these?
Aishwarya: There’s been a phenomenal response for the workshops. Initially I was anxious myself, as I did not know if people had time or interest. Surprisingly, all kinds of people have attended – Diversity in age (17 – 70), Men & Women, Professions – House-wife, HR head, Trainer, NGO, etc. And they’ve all giving me very positive feedback, which is encouraging…
Nischala: That’s good to hear. So given that there’s a lot of ways for new businesses to leverage digital marketing and social media, do you use these at Banna?
Aishwarya: Yes absolutely. Marketing is basically digital marketing or more specifically social media marketing – We use Facebook, Twitter , our blog etc.. Our web-site is work–in-progress and the best part is that it has an online payment gateway to facilitate online sales. So looking forward to the launch to facilitate this
Nischala: Awesome! That’s great progress. So any last words you want to share as a part of this rendezvous?
Aishwarya: I recently had the opportunity to attend the Development Dialogue 2012 at Hubli conducted by the Gururaj Deshpande Foundation. Development Dialogue is a three day event that brings together hundreds of practitioners, academics, investors, grassroots activists, philanthropists and entrepreneurs from across the world to discuss sustainable solutions to society’s problems.
This year the key note speaker was N R Narayana Murthy and he spoke about the journey of Infosys. That was so inspirational, and also something that I will never forget. Three basic messages stuck with me and this is what I will share in regards to starting and being an entrepreneur:
* “Never lose sight of your goals”
* “Believe in what you want to achieve”
* “Constantly re- invent yourself and innovate”
Very powerful messages and they will stay with me….
Nischala: Great Aishwarya! Best wishes on your journey at Banna. And hope it brings back color into the life’s of many…. Thanks for your time
Aishwarya: Thank You
How did you like this rendezvous? Leave a comment to let us know
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The 5 Distinguishing Traits of a PROSPEROUS WOMAN
On the occasion of Women’s Day, I spent a significant amount of time on women – I read about them, observed them, analyzed them and interacted with them – Women in business, Women in art, Women in politics, Women in power, Women in academics, Women at work, Women who have it all, Women who are a part of my life, Women who rule my life
On reflection, I realized that some women were definitely more PROSPEROUS than others. There is no universal definition of prosperity … But whatever is your definition of PROSPERITY and in whatever sphere you are looking at, you will find these traits listed below as TRULY DISTINGUSHING in a PROSPEROUS WOMAN
1) CONNECTED WITH THEIR FEMININITY
All the women who I consider prosperous have this as a distinguishing trait – They are deeply connected with their femininity. They are aware of it they accept it and also know how to leverage this strength in their life. There is a definite power in femininity – Just that many women are unaware of it, ignore it or simply choose to underplay it. And those who are able to harness it in their lives usually end up prosperous
2) AMAZINGLY POSITIVE
Prosperous women are amazingly positive. Encircle them with the worst situation or circumstance, and they’ll still be positive – Rather they will choose to look at the positive and find a way out. And I don’t mean that they are disconnected from reality, but more in terms of being pragmatic and positive. Positivity is a mind-set; and some woman are born this way, some are conditioned this way and some turn out this way. Just pause and reflect “Would you rather be around someone who is always positive or negative?”
3) ACCEPTING
Being accepting is a truly admirable trait and one which make a REAL DIFFERENCE in the life of a woman. And prosperous women have TRULY made peace and accepted their past, their strengths, their weakness, their power and their many roles – In one word ACCEPTED THEMSELVES FOR WHAT THEY ARE.
4) OPEN
I was surprised when I discovered this. But openness seems to really stand out when it came to prosperous women – They were open in their thoughts, in their expressions, with their emotions, to people, experiences, life, and most importantly, to learn/un-learn and re-learn…
5) PERCEPTIVE
Prosperous women observe, are aware, sense, are sensitive, understand – what you say, what you don’t say, what you feel and many times even what you’re thinking. They have an exclusive combination of a high EQ (Emotional Quotient),high IQ (Intellectual Quotient) and high SQ (Spiritual Quotient) which is balanced… This gives them a unique insight into people and human behavior. Of course, they continuously enrich these quotients with their real-life interactions & experiences; and continuously improve along the way
What do you think? Do the prosperous women in your life exhibit one / more of these distinguishing traits? Leave a comment to let me know…
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9 Reasons Why I Don’t Leave a Comment on your Blog…
Mar 16
Posted by Nischala
There’s a lot of focus and discussion around the number of comments a blog is able to elicit – And this is used by many global sites as the yardstick for measuring the popularity of a Blog Post. Hence, being able to initiate and engage with readers through comments is a focus and priority for many bloggers.
However, if you’ve been a blogger for a while now… The one thing that you will realize is that readers surprise you many times with their reactions and responses – There may be a post you published which in your own assessment should elicit loads of reader comments, but you barely get any.. And some which you published not expecting any real comments, but you were pleasantly surprised with the amont of comments that your post elicited… That’s probably one of the most exciting aspects of being a blogger – You NEVER KNOW WHEN your in for a SURPRISE – Some good surprises, some bad surprises and some ugly surprises!!!
As I took a step back to ask myself why I don’t comment on all the blogs that I read, the honest answers are below:
1) I’ve not READ your BLOG
Yes! This is one of the possible reasons on why I might not comment on your blog – With so many blogs in the blogosphere, its so easy to miss reading your blog, and hence I CANNOT comment on your blog. So to get me / any reader to read your blog, your Blog Title must appeal to me and your blog content must engage me. Also, if your blog is personally recommended by someone I hold in high regard, the chances that I read you blog are increased significantly!
2) There was NOTHING for me to COMMENT
Another reason which surprised me. Simply because neither did the post elicit any thought or emotion which compelled me to comment. Like there are so many blogs to which I say OK… So what? and move on… If you want someone to leave a comment, your blog should touch them or make them think…
3) I did NOT FEEL LIKE Commenting
Sometimes, I’m just not in the mood to leave a comment. And once the moment has passed, its gone. I rarely ever go back to the post and leave a comment
4) There was NO place to Comment
Yes! There are some awesome blogs on which I really want to comment, but there’s no place / option to leave a comment. How sad but TRUE!
5) Its very DIFFICULT to Comment
Some blogs make the whole process of leaving a comment an ordeal that I’d rather NOT leave a comment. Lets face it! We all deal with a zillion DIFFICULT things on a daily basis, and hence I would really appreciate if leaving a comment was easy!
5) I’m experiencing some technical issues
Again, one of the reasons why I have not left a comment many times – My browser hangs, A machine problem, The site went down, etc etc. And if I don’t leave a comment then and there, I’ll probably NEVER go back to leave a comment… That’s the TRUTH!
6) I’m doing 5 other things while reading your post
. So somehow I forget to leave a comment
Given that most of us are multi-tasking everyday, this is not surprising to me. I’m probably reading your blog while watching the TV, talking to my family and thinking about my next blog post
7) I did not understand your post
Again, there are so many posts which I read with full interest and attention, but I did not understand what you are trying to say. Mostly its not the subject – But the articulation which is the typical root-cause OR may be it’s just not in my league. Whatever! If I don’t understand what you’re trying to convey, I’ll probably not leave a comment..
8) I just DID NOT have the TIME
There are some posts which I want to leave a comment but I am genuinely running short of time. Like I am rushing for my next appointment or there’s something else crying for my immediate attention, and hence though I do want to leave a comment – I don’t! And again, if I’ve missed leaving it then and there, there’s very little chance that I’ll re-visit to comment – Unless there’s a compelling reason to do so!!!
9) I Don’t KNOW
There are sometimes when I don’t know why I don’t leave a comment… There’s no specific reason that I can zero-in.. But I end up not leaving a comment…
What are the reasons why you don’t leave a comment? Leave a comment to let me know…
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