Monthly Archives: October 2012

What is the most IMPORTANT CAREER CHOICE a WOMAN makes?

I was in a quest for answers to the question “What is the most IMPORTANT CAREER CHOICE a woman makes?”…

In an attempt to find the answer I did some research – both primary and secondary. So I read several publications on the subject and even several blogs which directly / indirectly covered this subject. More importantly, I put forth this question to the women in my network – irrespective of their age, background (education and otherwise), profession, ethnicity or where they currently resided.

And along the way, I found several “RIGHT ANSWERS” and discovered that there was no “ONE RIGHT ANSWER”

Here are the words of wisdom from the wise, experienced and successful woman….
Be driven by passion and purpose rather than paycheck and pension. Security is important but satisfaction and significance secures us far beyond the 9 to 5.” BY Angela Maiers, Founder and President of Maiers Education Services
I feel that the best career choice is the one which allows you to make peace with yourself. I am in my third career avatar for a reason. It is the eternal quest for doing work that is meaningful to me..” BY Dr Tanvi Gautam , Managing Partner of Global People Tree.
“’The Most Important Career Choice You’ll Make Is Who You Marry‘” BY Sheryl Sandberg, Facebook COO

As anticipated, the answers were diverse. However as I analyzed the responses I observed that the answers varied significantly based on “THE PHASE OF LIFE A WOMAN WAS IN” and there were 4 distinct groups here:
Group 1 – Single
Group 2 – Married
Group 3 – Married with young kids (Less than 5 years old – i.e., Prior to formal school)
Group 4 – Married with older kids (More than 5 years old – i.e., Once they start formal school)

In this blog, I have listed the key responses based on absolute majority or something which was very unique that it was worth writing about.

The idea of this blog is to share a woman’s view on what she thinks / feels / believes is the most IMPORTANT CAREER CHOICE that will determine the course of her career and life

Group 1 – Single
* The choice of the profession itself especially in answer to “Why am I in this profession?” – Is it her choice OR rather the lack of choice that brought her here.
* The education she pursued and her performance in education because this has a huge bearing on the start she receives in her career in terms of the organization she is employed with, the role and the starting salary – These have a huge bearing on the way her career turns out!
* The organization she is employed with especially in terms of the salary, the kind of colleagues / people she interacted with and the policies with respect to gender equality and diversity
* The kind of work exposure she has early in her career and the opportunities she pursued
* The kind of boss she worked with – More importantly, in terms of his / her own personal ambition, leadership style and the power / authority he / she and the nature of influence on her own career path and growth
NOTE: In fact many women in this category did not appreciate the emphasis to the word “WOMAN”.

Group 2 – Married
* Whom she married because this determines if she will have a career at all and also how far she can go in her career
* Organizational policies which enable a woman to make career changes / transitions to settle into life after matrimony. For e.g.: Transfer to a new location, etc.
* The kind of boss she worked with – More importantly if he was willing to guide and mentor her at a phase of transition in her life (This was not something which a woman can choose, but in hindsight many women felt it makes a huge difference in the learning, thinking and how your career spans out)
* To define success independent of external influences. And the simple choice is to listen to that little voice within ourselves – it knows BEST what you want the most.

Group 3 – Married with young kids (Less than 5 years old – i.e., Prior to formal school)
* The choice to have a career despite all odds on both the personal and professional front
* The choice of the profession itself and if it permitted some form of work life balance to be able to juggle between professional responsibilities and personal commitments
* The choice of the organization especially in terms of some flexibility in policies to help strike a balance between personal priorities and professional responsibilities. For e.g: Work from Home, Extended Maternity Leave to take care of your children
* The choice of the organization especially in terms of the openness to make career transitions based on personal priorities and needs, and yet has a meaningful professional career
* The tenure in the current organization, that is, really the effect of past career choices to stick to an organization – This has a huge bearing on the kind of flexibility you can exercise because you have proved yourself and your work is valued by the team!
* Whom she marries because this determines if she will have a career at all (especially after children are born) and also how far she can go in her career. Many women stated that they had to stop / change gears in their careers / change their careers itself simply because they did not have the required support system at home to help them through the initial parenting years. And then the sheer inertia or social pressures kept them away from work!
* To choose a career that gives her self-esteem, satisfaction and some financial independence
* To pursue an entrepreneurial journey and be on her own as this gives her the freedom and flexibility on her time, ambition, passion and growth
* To follow her instinct and do what she feels is right at that moment
* To invest in her own health and well-being as this determines which careers she can take and how long her career will eventually pan out simply because initial parenting years are demanding physically and emotionally. Add to that the mental pressure of professional work is sure to be a recipe for health issues, if she does not take adequate care of herself
NOTE: Most women in this phase of their life felt that the “choice of career” was actually a “life choice”. All women in this phase responded that the choice should be one which makes her happy, peaceful and content as only then she would be able to do justice to her role as a mother and a career-oriented woman.

Group 4 – Married with older kids (More than 5 years old – i.e., Once they start formal school)
* The personal network she is associated with because this greatly influences her thought process and how she perceives herself, her career and her contribution to the family, society and world at large
* Her own passion and desire to work and carve out a meaningful career for herself by doing work that she is passionate about
* Whom she marries (purely in terms of financial standing) because this determines if she can pursue a career she loves or needs to pursue her career to make money to contribute to the household
* The organization she is working in and the willingness / openness to accept woman at the top and in senior leadership roles (Many women said that there still existed a “glass ceiling” for women in senior positions)
* A career choice which leaves her completely financially independent. In today’s age, families don’t last but careers’ last!
* A career choice of something she excels at and brings value to the table as only then would employers or clients be willing to accommodate her requests for flexibility to manage personal and professional commitments.
* To NOT have a Career (This was a surprise for me – But there were some who wrote saying that the best career choice was to NOT have a career!)

In conclusion, I’d like to say that every woman makes her own choices in career and in life. There is NO right or wrong. It all ultimately depends on YOU! – Your choices, your priorities, your health, your circumstances, your passion, your purpose, your strength, your preferences, your desires, your interests, your family, your support systems…

Ending with something for every woman to think about:
1) Do you really KNOW what you want out of your career? Out of your life? – If not, think about it!
2) Do you really ENJOY your work? If not, think about why not?
3) Do you really think that your work and contributions are VALUED by those around you? If not, ponder over it!
4) Do you really put your BEST foot FORWARD in all that you do? If not, why not?

I’d like to hear your views on “What is the MOST IMPORTANT career choice a woman makes”? Leave a comment to let me know…

Nischala’s Blog-o-Rendezvous with Dr.RENUKA

About Dr Renuka S
Dr. Renuka is a consulting Nephrologist (M.B.B.S, MD (Nephro)) who currently practices in Bangalore, India

THE RENDEZVOUS
I first met Dr. Renuka way back in 2006. It was a meeting that changed my life in more ways than one. Today (In 2012) looking back at our association, I can definitely say that she’s been one of the “nicest and kindest” doctors I’ve ever met or known in my life. The combination of her medical experience in nephrology coupled with her kindness, positivity, objectivity, presence of mind, sensible and practical ways in dealing with all kinds of medical and non-medical situations makes her a very unique doctor – One who stands out in today’s day and age. And hence, she will always be remembered by many who have interacted with her.

Over the past few years, Dr. Renuka has been a mentor, friend, philosopher, guide and confidant through the many highs and lows of my own life. Hence, I was very happy when she agreed to do this rendezvous with me.

NOTE: The primary aim of this discussion was to create awareness about the importance of kidneys in the human body.

Nischala: Good Afternoon Dr Renuka. Thank you so much for your time
Dr Renuka: Good Afternoon..

Nischala: As discussed when we met last, I’d like to have this discussion with the intent of creating an awareness of the kidney function in the human body and a high level understanding of the problems associated with kidney failure. So to begin, let’s start with the basics – What are the key functions of the kidneys in the human body?
Dr Renuka: Sure. There are 3 basic functions of the kidneys in the human body. One is the excretory function, i.e., to excrete waste from the human body like urea, creatinine, etc. Second is the homeostatic function, i.e. to maintain the acid and base levels within the body to ensure the correct salt and water balance. This ensures the regulation of the Blood Pressure (BP) within the human body. Third is related to the hormonal function of the body. The human kidney secretes important hormones – Calcitriol (which is Vitamin D in active form) & Erthyrpoietin (an essential hormone that controls red cell production. The haemoglobin is a good reflection of this measure) and also the enzyme renin

Nischala: OK. So my next logical question is what are the most common kidney related problems?
Dr Renuka: Today, there are many problems related to the kidney functions:
1) Asymptomatic kidney disease in which there is a leakage of protein urea but no visibile symotions for the patient
2) Nephritic Syndrome which is usually characterized by pedal edema, i.e., swelling of the feet and ankles due to fluid accumulation. Of course there are other symptoms which can be diagnosed with medical investigations like blood and urine tests
3) Nephrotic Syndrome in which there is usually swelling all over the body due to fluids accumulation in the body. Of course there are other symptoms which can be diagnosed with medical investigations like blood and urine tests
4) Rapidly progressive renal failure in which there is rapid worsening of the renal function in a matter of few days – So for example you’re creatinine level is 2 today and in a span of few day it reaches to very high level (say 10 and above)
5) Acute kidney injury in which the kidney does not work temporarily. And over a period of time the kidney function is regained
6) Chronic Renal Failure in which there is a permanent loss of kidney function and this happens gradually over a period of time. In most cases, this is chronic and needs timely diagnosis and medical treatment

Nischala: OK. So can you please elaborate on Chronic Renal Failure? What are the stages for this?
Dr Renuka: Chronic Renal Failure is a condition in which there is permanent loss of kidney function. It is usually a slow and progressive illness. The National American Kidney Foundation has defined the 5 stages in the Chronic Renal Failure based on GFR Rate (Glomerular Filtration Rate).
A note of GFR : Your GFR tells how much kidney function you have. It may be estimated from your blood level of creatinine. If your GFR falls below 30 you will need to see a kidney disease specialist.[ Src: http://www.kidney.org/kidneydisease/understandinglabvalues.cfm ]
Stage 1 – GFR is greater than 90 Ml / min
Stage 2 – GFR is between 60 to 89 Ml / min
Stage 3 – GFR is between 30 – 59 Ml / min
Stage 4 – GFR is between 15 – 29 Ml / min
Stage 5 – GFR is less than 15 Ml / min
At Stage 2, most doctors typically start counselling individuals and families on long term treatment options. The most important aspect is to mentally prepare people to the treatment. Also early detection and timely initiation of medication can prove to be very effective in the delay of the onset of the Stage 5. So for example if it takes someone 1 – 1.5 years to transition from Stage 2 to Stage 5, if you begin medication early, you will possibly end with at Stage 5 in 5-6 years. This makes a huge difference in the lives of many patients

Nischala: What are the key causes for Kidney Failure?
Dr Renuka: There are many causes for Kidney Failure, the key ones are below:
1) Diabetis – The primary cause of in about 95% of the cases
2) Hypertension
3) Glomerular disease
4) Interstitial disease – which really means due to the lifestyle changes in today’s day and age. So for e.g.: Our day to day diet. A lot of people consume aerated drinks on a regular basis. These drinks have a very high percentage of phosphate which can lead to kidney problems. Another cause is the large consumption of medicines that we consume on a regular basis without being aware of the chemical composition and the way they can adversely affect out body internally
5) Familial or Hereditary – So if it runs in the family, there is a chance that you end up with kidney failure and very little can be done to prevent this.

Nischala: What are the trends with respect to Kidney Failure? In terms of age, gender, nationality, etc? Are there any global trends as well? Is there any research and published data available?
Dr Renuka: Yes. The US Renal Data System (USRDS) regularly publishes statistics on kidney related information. The last one was published in 2010. According to this report, 38 million Americans (which is about 10% of the total population) have kidney related disorders and about 55000 people are on dialysis. A few thousands have undergone kidney transplantation. And 88600 die of kidney failure. Also, the cost of maintaining these patients / year on dialysis is 59.4 Billion $

In India till 2005 there was no CKD (Chronic Kidney Disease) registry. Indian Society of Nephrology created a registry database to collect statistics across India. However, many hospitals have not yet registered and hence the data is not updated, as of date. While efforts are underway to bridge this gap, as of 2012 following is the published statistics – 52273 of adult patients have chronic kidney failure. In terms of trends, 70% are male and 30% are female. Average age is about 50. And diabetes is the most common cause

Nischala: Thanks for sharing this. So, what can anyone do to prevent Kidney Failure?
Dr Renuka: As I mentioned earlier, the main reasons for the cause of CRF is diabetes, a sedentary lifestyle and consumption of wrong food on a regular basis (junk foods especially those with high fat / sugar content). So one way is obviously through an active lifestyle with adequate exercise and physical activity and of course a balanced diet.

On a larger scale, Dr Mani from Apollo Hospital Chennai has pioneered an initiative to prevent kidney disease, rather to screen early the probability of occurrence of a kidney problem and to start preventive medical treatments. One of the most important ways that he has done this is through regular and periodic screening of key medical parameters (for e.g.: blood and urine tests, BP) which indicate potential kidney disease. So for example, he observed that about 30% of those who were screened had urine abnormality, i.e High levels of sugar and protein in the urine OR high BP. You can read more on his work here. So when these leading indicators are detected, immediate treatment is provided based on the medical evaluation and assessment.

But coming back to your question, diet and lifestyle changes need to be made. Specifically in terms of diet, it is recommended to avoid alcohol and smoking. Also, one should keep a regular check on sugar levels and blood pressure. Constant monitoring of one’s diet is also essential – so one should eat when hungry or at fixed times – And especially not cultivate the habit of eating throughout the day. Also, it is important to ensure a balanced diet which has a combination of all food types like carbohydrates, proteins, vitamins, minerals and fats. Another key point is to avoid aerated drinks – They have a very high phosphorous content.

In addition, regular exercise is an absolute MUST – Even a brisk morning walk everyday goes a long way in controlling hypertension and preventing or controlling diabetes. If you cannot find time to walk exclusively, fit it into your routine as a part of your everyday activities, but do make sure it is an integral part of your life!

Another important aspect is to regularly monitor your urine protein, constantly monitor sugar levels and BP (Blood Pressure). In case of a family history of kidney related diseases, then early screening is recommended. The sooner a problem is detected, the earlier medical treatment can be initiated and this proves to be very effective is preventing further degradation of the kidney related disorders.

Nischala: What are the suggested medical treatments to deal with kidney failure?
Dr Renuka: So it depends completely on the stage at which this is detected, the patient’s age and overall health – especially if the patient already has pre-existing ailments like heart problems and / or diabetes. But broadly, kidney failure can be treated either with medical management, dialysis (haemodialysis or peritoneal dialysis) or kidney transplantation.

Nischala: What is dialysis? Can you please elaborate on Haemodialysis and Peritoneal Dialysis?
Dr Renuka: Dialysis is the artificial replacement of kidney functions in the body. It is a process for removal of excess water (as urine) and waste from the body with the help of the artificial kidney.
There are 2 types of dialysis:
1) Haemodialysis – This is a process in which the excess water and waste is removed from circulating blood through an external filter / artificial kidney (which usually has a dialysate), purified and is returned to the body. Due to the impaired kidney function, the blood has a high concentrate of blood urea and creatinine. The dialysate in the artificial kidney removes the waste from the blood through the process of diffusion. This waste goes into the drain and purified blood is re-circulated into the body
2) Peritoneal dialysis – This is a process in which the peritoneal membrane which lines your abdomen facilitates the process of dialysis. The peritoneum is rich in blood supply and it’s like a bag holding your internal organs. To do peritoneal dialysis, this bag is filled up with a special fluid, called dialysate. Wastes and extra fluid in the blood slowly flow into the dialysate.
After a few hours, all the waste from the body accumulates in the dialysate. Then the used dialysate is drained out and clean fluid is put in. This process needs to repeat several times a day.
During dialysis, blood and dialysate are kept apart by a membrane. Wastes and fluid flow out through tiny holes in the membrane. Blood cells and protein, which the body needs to keep, are too big to pass through, and stay in the blood

Nischala : Ok Thanks. Is there any online link where one can read (as a layman) to understand this better
Dr Renuka: You can check the link at Kidney School

Nischala: I will go through this. Thanks again. So moving on, what are the pros and cons of Haemodialysis?
Dr Renuka: In haemodialysis, you have to come to the dialysis centre which is usually in a hospital as the procedure is done by specialists at the centre. So the disadvantage is that you have to commute to the dialysis centre on a regular basis and usually someone should accompany you. Each sitting lasts for several hours and you have to plan your work and schedule around this. By the end of the procedure, most patients are pretty exhausted since the procedure in itself can be quite intensive and tiring. Also, there is strict diet and fluid restrictions which mean you cannot eat and drink all foods. Many patients find this toughest, especially if you don’t have self-control!

In the long term, there are chances of blood borne viral infections since the blood is being removed from the body for purification. Also, there is a possibility of Hepatitis C infection – for which there is no vaccination. Sometimes there can also be bleeding from the nose and mouth as well.
On the plus side, it is extremely useful in acute emergency and can help cleanse the waste from the body instantly and effectively. Also, since the procedure is administered by trained medical experts, you can relax (patients and family) when the procedure is being done – Of course there is stress and emotions to deal with, but physically you will be idle!

Nischala: What are the pros and cons of Peritoneal Dialysis?
Dr Renuka: There are many positives – One, peritoneal dialysis can be done at home, so there is no need to come to a dialysis centre. Two, since the process in internal to the body, there is no blood loss. Thirdly, it is continuous process. Also, there is limited diet restriction and so there is more flexibility on your diet intake. And if health permits, you can self-administer the procedure.

However, the peritoneal fluid has a high sugar concentration of sugar, so that is a disadvantage in case you already have diabetes. Another disadvantage is that you need to strictly follow the procedural guidelines while doing the procedure. So you need to wash your hands really well, sterilize the equipment and procedure area and also follow the steps for doing the peritoneal dialysis very accurately. Because if you don’t, there is a high risk of infection – This is called peritonitis. This usually requires hospitalization and a dosage of antibiotics to control the infection.

In India, a decade back awareness of peritoneal dialysis was very low and also the cost was very high – i.e., Peritoneal dialysis was almost 50% more than haemodialysis. However today, the cost differential is about 10% – so peritoneal dialysis is more than haemodialysis by only 10%; and hence is being preferred by many patients if they can afford it!

Nischala: Coming to Kidney transplantation, what are the current trends in terms of numbers and acceptance?
Dr Renuka: So the best form of renal replacement therapy is kidney transplantation. It improves the quality of life, work and day-to-day activities. The key challenge is to find the right match of kidney donors. According to The kidney transplantation act of 1994, a kidney from a living person could be considered only from the immediate family with a matching blood group – And immediate family means parents (mother / father), siblings(brother / sister), children(son / daughter), spouse (husband / wife)– who are more than 20 years and less than 60 years of age.

In 2009, this act was amended to include kidney transplantation from “near-relatives” – So as of date, as long as you are medically fit you can be considered for a kidney transplant by virtue of the following relationships – first cousins, maternal / paternal uncles / aunty and grandparents. Also, not-so-close relatives who have stayed with the patient can donate organs, provided there is no commercial dealing.

Irrespective of the relationship between the kidney donor and kidney recipient, it is now mandatory to appear before the Ethical Committee to get an Ethical Committee Clearance. And this is governed by the Health Ministry of State.

Last option for transplantation is cadavers / diseased donor transplant – For e.g.: people who are brain dead or on ventilator. The family is usually counselled for transplant. If they are willing, then the process of kidney transplantation is initiated. In most cases, family agrees because they feel that in some way they can help another human being and that their loved ones “live” through someone else. These are really heart-warming moments because one needs to make a life-changing decision about someone they love and care about, at probably one of the most vulnerable moments of life! So the role of counselling is very important in such cases!

In terms of the operational modalities, there is a centralized list of patients awaiting kidney transplantation created region-wise. In Bangalore, there is an independent body in Nimhans called the Zonal Kidney Coordinator Cell which manages this list. If anyone is keen on kidney transplantation, they need to register with this cell. Upon confirmation of registration, they are added to the waiting list. When a donor kidney is identified for a transplant, the first 10 registered patients are activated and notified on a first come first served basis. It is a totally impartial and neutral way. Once a patient is ready for the transplantation, the hospital is informed. The hospital then arranges the next steps in terms of scheduling the procedure, informing the surgeon, arranging OT (Operation Theatre), co-ordinating with blood bank, etc.

Nischala: Hmm.. So What are the challenges with respect to kidney transplantation?
Dr Renuka: The first challenge is that kidney diseases are increasing and there is an acute shortage of kidney donors. Due to the ever increasing waiting list, there is an increase in the cadaver transplant. Hospitals are also considering marginal donors, i.e., older people above the age of 60 years old if they are medically fine, or people with some malignancies which cannot spread.

Also the good news is that the success rates of kidney transplantation has increased year on year. So the first year kidney rejection has come down significantly (Chronic Allograft Nephropathy). On the flip side, many patients don’t come for follow-ups and become irregular in their medication after 1 year – which leads to different kinds of medical complications with time. So it is important to be regular with medication, with prescribed medical investigations periodically and doctor visits.

Nischala: So any specific case that you remember and would like to share?
Dr Renuka: Yes. There is one case of an employee in Central Silk Board (Bangalore) who was a 40 year old diabetic when he was diagnosed with chronic renal failure. It changed his and his family’s life completely. He had to be absent from work for a long time to start off dialysis. It affected his family because he was the key earning member in the house and there was a loss of income and increased medical expenditure due to his kidney treatment. Luckily in 1998 he got a cadaver kidney. The transplantation was successful. After that, he was very religious in following a strict diet, taking medicines and also leading a healthy lifestyle. Today in 2012 almost 14 years later – he is still doing very well. His family is all well settled and children are also doing well for themselves.

See kidney failure is not just about the patient. It is the whole family who suffers and endures the day to day hardships. The patient definitely undergoes physical pain, mental stress and agony, emotional highs and lows and also most patients experience a huge sense of GUILT that they are a burden of their family – That is the hardest! Also, many times the family finds is hard to come to terms with the situation. So the first reaction is obviously shock! And then denial – most people don’t accept the results and diagnosis and keep running between hospitals for alternate medical opinions. Many even explore alternate medicine and healing – but they don’t work! Usually it takes about 1-1.5 years to accept and reconcile to the situation. And usually in this time more damage is done internally – to the kidney, heart and other organs as well.

Nischala : Any other message you’d like to share as a part of this rendezvous?
Dr Renuka: With the advancement of technology and innovations in the medical field, there is now a lot of research on a durable artificial kidney. In 2010 Decemeber, a miniature computer was designed to function as a dialysis machine – So you can put it in a belt on your waist and re-charge with a battery – It is called DAK (Durable Artificial Kidney). The good news is that human trials have been successful and as per latest data this should be available in the US market in 2-3 years’ time. It will be expensive when it is launched. Also it will take time to come to India. But yes! It was make a transformational difference in the life of kidney patients!

Also the point I want to emphasize again is that delaying treatment can be detrimental to patients especially in young people. Usually, we come across 2 kinds of situations – One in which there are no financial constraints – so either the patients have an insurance cover or adequate financial security. In this case, they usually go for the best treatment. What really makes a difference here is the self-discipline and quality of lifestyle they maintain after they undergo the treatment. For those who have financial constraints, it is an everyday struggle. In some cases families have to make a tough choice between basic every day needs like food 3 times a day and going in for renal treatment – These are the really touching cases! And those who make the tough decisions go through a lifetime of guilt because of their choices or because they took short-cuts.

The challenge is that there is no government hospital which provides haemodialysis at subsidized costs. And dialysis in private hospitals is not affordable for everyone. There are however a few philanthropic organizations and initiatives which aim to provide affordable or subsidized treatments in rural areas or to those who cannot afford it.

Also many of our affluent old patients and families have a huge sense of gratitude for their fresh lease of life after dialysis or transplantation– and hence send us voluntary donations so that we can help those who cannot afford it. In some instances, we also have cases of individuals and families who sponsor the education of those children whose parents cannot afford it because they are currently spending all funds on renal treatment. In fact, a group of doctors in our network also sponsor the education of 1 child every year. So we all contribute between 6000 Rs to 8000 Rs.
So as doctors, we do our bit and best to contribute and help those in need in more than one ways!

Nischala: Thanks so much for your time and sharing your views
Dr Renuka: Sure. I hope people read this and it benefits them in some way

How did you like this Rendezvous? Leave a comment to let me know…

A Blog is really like a Movie…

What is a blog really like?” was the question asked.
And the answer which satisfied the audience was “A blog is really like a Movie…”

I was addressing a group of non-bloggers and I found it hard to explain what blogging really is. Suprisingly, the answer which satisfied them was one in which I explained how a blog is really like a movie… The reality is that there are several people in the world who don’t know what a blog is and why anyone in the world would spend their time and money in blogging :)

And to such an audience, the most effective and satisfactory response was this “Every blog that you publish is really like a Movie…”.. ..And in this blog post, I’ve tried to make my point on the co-relation between the Movie World and the Blogging World….

I am neither a Movie buff nor do I understand the nitty gritties of movie-making.. But I do have a high level understanding of movie making and of course, an in-depth understanding of creating a successful blog…

There are really 3 broad phases in making a movie / blog
Phase 1 – The Ideation Phase : In which you have an idea for your movie / blog
Phase 2 – The Creation Phase : In which you give form to your idea to create the end product (movie / blog)
Phase 3 – The Promotion Phase : In which you market your creation (movie / blog) to an audience
And then of course, is the Feedback phase in which the audience verdict is OUT – Good, Bad or Ugly!

Phase 1 – The Ideation Phase
This is probably the most critical phase in the journey of making a movie or a blog. Simply because you need to have an idea for your blog – In terms of the topics of focus for your blog and specifically in terms of the topic for every single blog post of yours! And if you get this RIGHT, your chances of success increase manifold!

Phase 2 – The Creation Phase
For easy of communication and comprehension, refer the comparison below:

In the Movie World In the Blogging World
Director Blogger – In terms of making the idea come to life and ensuring that everything needed from the creative or technical side is taken care of
Producer Blogger – In terms of the investments he / she does to create and maintain the blog (both the design elements and the content)
Story This really translates to how the blogger is able to articulate his / her idea into words and the power of the message in the blog!
Actors (Hero / Heroine) The words. Yes! The words you write on your blog are your final actors. You can make them perform the way you want based on your choice of words, your literary elegance and your presentation style
Editor Again, the blogger itself if he /she does the editorial work or someone else you hire for your editorial efforts
Special Effects This can be through pictures, music, podcasts, video blogs, infographics, etc. – You can choose your special effects based on your individual creativity, preference and context.The point to note is that there are several options available and you can decide based on the kind of investments you are willing to make (time and money), your target audience, your objective for the blog and the impact you want to create!
Guest Performances Don’t we all like the appearance of a guest actor / star in a movie? Be it for a special song or just to make a point! Sure we do because it’s just so refreshing. So it is with guest blogs.As a blogger, you allow other guest bloggers to write for your blog to bring in diverse points-of-view to your audience. Also, not to mention the actual effort of creating the content (which becomes a challenge after a while) is the responsibility of the guest bloggerAlso, as a blogger you probably also write guest posts for other blogs because your able to enhance your brand and reach a wider audience with minimum time and efforts (as someone else is finally responsible and accountable) for the end product

Phase 3 – The Promotion Phase
This is probably the most important phase as it determines the results that your efforts yield. Firstly, you need to be clear about who your target audience is. And then you need to define and execute a well-integrated marketing plan to promote your blogs. So for e.g: You need to send an e-mail about your blog or share it on FaceBook or ask some celebrity (online / offline) to share your blogs on Twitter, etc etc. While there are many channels, what’s impoartant is to decide on the key (say 3) channels you will leverage for your promotional activities…

And once you’re blog is released, all you can do is to hope that your readers will enjoy your blog.. you work of art.. or your BLOG-ART!

What do you think? Is there a similarity between the blogging and movie world? Leave a comment to let me know

Originally published @ http://arkarthick.com/2012/05/22/blogging-101-blog-is-like-movie/

What really drives HUMAN BEHAVIOR?

I have always been fascinated by human behavior. More importantly, to understand what drives human behavior

In the real world, human behavior is reflected in: 
* Why do you do what you do?
* Why do you say what you say?
* Why do you say things which you never intended to?
* Why do you not speak up when you are given an opportunity?
* Why do you sometimes do things which you never imagined you could / would ever do?
* Why do you sometimes not do things when you are given an opportunity even though you badly wanted to do it?

In the online world, human behavior translates into
* Do you even have a digital / social media presence?
* What digital / social media channels do you actively use? (Twitter, FaceBook, Pinterest, Blog, LinkedIn, etc.)
* What do you say about yourself? – The tone, content, messaging, articulations, expressions.
* How much do you share about yourself? – i.e. How personal do you get?
* What kind of social network have you built online? Is it an extension of your offline network?
* What kind of information do you share in your online network?
* How much time and effort do you invest in your online network?

If you take a minute to ponder more deeply about all these questions, you will realize that they are all examples of human behaviors and usually there are one / many drivers which govern human behavior!

During one random online browsing activity I can across a profound quote from Plato (Refer note on Plato below) which gave a compelling answer to this question “Human behavior flows from three main sources: DESIRE, EMOTION and KNOWLEDGE”.

The answer made me think more.. Are there only three main sources which drives human behavior?.. If yes and if everyone understood this, life would be a lot easier. But therein lies the problem – Not everyone knows this, appreciates this and not everyone understands this in entirety

And as I mulled more, I couldn’t agree more! At the basic level, Human behavior is indeed governed by
DESIRE – Desire for health, wellness, wealth, fame, power, knowledge, success, an ideal life, glory, name, love, happiness, information, peace of mind, fulfilling relationships, meaningful life, bliss, completeness, well balanced life, harmony, learning, new experiences, diverse friends, pursuit of hobbies, living different cultures, travel … to leave a legacy you’re proud of
EMOTION – Key Emotions which drive human behaviors are love, hatred, anger, hurt, sadness, grief, joy, bitterness, sorrow, jealousy, guilt, repentance, revenge or fear
KNOWLEDGE – About yourself, about others, about the past – your past and the past of the world, the present – your present and the present of the world, of one / more subjects of interest and expertise ranging from politics to economics to human anatomy to science to math to innovation to business to cooking to parenting to medicine to technology etc etc etc.

And then of course, there are combinations of the above which drive human behavior:
DESIRE and EMOTION
EMOTION and KNOWLEDGE
DESIRE and KNOWLEDGE
Lastly, DESIRE EMOTION and KNOWLEDGE

I think the most powerful combination is one in which human behavior is driven by DESIRE, EMOTION and KNOWLEDGE simply because it means that your behavior is driven by the compelling and compounding power of awareness and understanding of one / more subjects, focused thought, deep passion, power of intellect and the force of human emotions – which is a usually a recipe for deep profound and long lasting impact – provided the intent is right and positive!

I truly believe that understanding of human behavior is a very important dimension in life (personal / professional and online) – One which can immensely help everyone in their everyday life. What I’ve also realized is that anyone who has some degree of interest in human behavior is usually a very keen “observer” of human behavior. So in any given situation (if you pay attention) you will find one / two people being very “keen observers”. Many at time they are silent and make their observations, but if you take the trouble to talk to them – you will learn something about human behavior and more importantly about life!

So do you have any views on what drives human behaviors – online / offline? Leave a comment to let me know…

About Plato : Plato was a Classical Greek philosopher, mathematician, student of Socrates, writer of philosophical dialogues, and founder of the Academy in Athens, the first institution of higher learning in the Western world. Along with his mentor, Socrates, and his student, Aristotle, Plato helped to lay the foundations of Western philosophy and science.

Plato was one of the most important Western philosophers, exerting influence on virtually every figure in philosophy after him. His dialogue The Republic was known as the first comprehensive work on political philosophy. Plato also had enormous contribution on ethics, metaphysics, and epistemology. His student, Aristotle, was also an extremely influential philosopher and the tutor of Alexander the Great of Macedonia (Src: http://www.goodreads.com/author/show/879.Plato )

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