What do marketers really LOVE?
“What do marketers REALLY LOVE?”
On Valentine’s day, I wondered what do Marketers really LOVE.. As I observed several marketers and mulled over this subject, I figured that broadly there are a 5 Categories of Marketers based on what they LOVE
(1) The “Product / Service Centric” Marketer
This kind of marketer truly loves the product / service he / she is associated with. They believe in it, are passionate about it, and live breathe and dream the product / service.
The only issue is that they probably focus way too much on the product / service, and many times ignore the end-customer or the most effective way to market it, which generally has an adverse impact their marketing strategy.
(2) The “Marketing-Centric” Marketer
This kind of marketer truly loves “marketing”. The product / service is immaterial. The industry is immaterial. The channels are immaterial.
What matters to them is Marketing. And they can market anything anywhere anytime and to anyone; and end up doing a fantastic job most of time.
These are individuals who have “marketing in their DNA” and usually are an asset to any Marketing Team
(3) The “Customer-Centric” Marketer
This kind of marketer truly loves the “end-customer” and usually focus their marketing efforts around the “end customer”. They usually design and develop “customer centric” marketing strategies; and usually are pretty successful in what they do.
There are probably the best breed of marketers simply because at the end of the day the most important aspect of marketing is to connect, engage and create awareness of your product / service among your existing / potential customers
(4) The “Combo” Marketer
Most marketers are usually a combination of a “Product / Service” Centric Marketer + “Marketing-Centric” Marketer + “Customer-Centric” Marketer with varying degrees of focus on each; and varying degrees of success. Over time and experience, they hone their “marketing” skills; but most likely end up as “Combo Marketers” even decades later
(5) The “I Don’t really Love Anything” Marketer
This is the kind of marketer who does marketing as his job. They don’t really love anything – neither the product / service, nor marketing, nor the customers. They do an average job most of the time, and sometimes good and sometimes bad (Simply by the law of averages)! This is the kind of marketer you probably don’t want in your team (especially since most marketing teams are very small)
Those are the 5 categories I’ve come across. Have you come across any more? Leave a comment to let me know
Posted on February 14, 2013, in Branding, Business, Communication, Customer Centricity, Leadership, Marketing, Strategy and tagged Customer, love, Marketing, product, service. Bookmark the permalink. 2 Comments.