2014 is almost coming to an end and it is that time for all marketers to look out and observe what all the ‘gurus’ / ‘pandits’ / experts are saying about whats in store for next year. As a marketing professional who is responsible for Thought Leadership content – the topic of ‘content marketing’ is very close to my heart, and ‘core to my professional responsibilities’. So when I came across an interesting infographic on 2015 Content Marketing trends, I could not resist sharing on my blog. So here goes:
I started participating in Tweet chats several months ago. At first, it was just out of curiosity. Over a period of time, I realized the many benefits (not to mention, I enjoyed myself too!) and continue to participate in a few chats regularly. Some of the Twitter chats that I’ve been part of include #Bufferchat, #Eduin, #IndiaHrChat, #chrdx, #hrtrends, etc.
According to this Forbes article, a Tweet chat is a live Twitter event, usually moderated and focused around a general topic. To filter all the chatter on Twitter into a single conversation a hashtag is used. A set time is also established so that the moderator, guest or host is available to engage in the conversation.
From what I’ve read, the very first Tweetchat (popularly known as #blogchat) was hosted Mark Collier in March 2009. The response was so good that Mark continues to host this chat every week – 8 PM Central. Each week a different blogging topic is chosen, For e.g.: sometimes it is about personal blogging topics, other times the focus is about business blogging. There are more than 5000 tweets on an average during every 1 hour chat session!!! For more details, click here .
Whether you’re an entrepreneur, a corporate, an individual, or a community manager – there are many good things about participating in Tweet chats. In this post, I’m listing 6 compelling reasons to be part of Tweet chats
(1) You think : One the reasons why I enjoy being part of Tweet chats is that they compel you to “think on your feet” about very pertinent questions around a topic. Questions which may be you’d never think about. By being part of a tweet chat, not only do you have to think – but answer publicly state your response. So you really need to think quickly and respond concisely and creatively (in 140 chars), which is a good exercise for your left and right brain!
(2) You learn : The other most important benefit of being part of tweet chats is that you learn about the subject under discussion, and a social media skill on how to participate in tweet chats . Most tweet chats involve a combination of personal opinions / perspectives and also generous sharing of previously published articles / resources on the topic in question. So you get to access to some of the best online resources around a subject which is a great learning experience
(3) Your social network only gets better as you connect with a diverse set of individuals / businesses : This is probably one of the most important reasons to be part of Tweet chats. Your networks and relationships make all the difference – both in your professional life or personal life, and especially in the socially connected world. The best way to nurture a relationship is to invest in it – with time, with valuable content, with positivity. Most of the regular tweet chats also have a guest on the chat – Someone who is an expert in the area and he /she shares their perspectives on the questions. Tweet chats provide a great opportunity to connect and converse and engage with the experts, thus setting the initial foundation for any future interactions
(4) You get diverse global perspectives for the same question : This is again one of the key reasons to be part of tweet chats. Many times I find just “listening” to many unique / personal responses to the same question can be a huge learning experience. Reading the insights and trends which give you a holistic view on any subject is in itself is a huge take-away
(5) You can get answers to your own queries : The other good thing personally for me is that many times if I have a question, I raise it during tweet chats and invariably get some of the best answers. So it is like “googling” for your query, just that here the responses are from people who know / are genuinely interested in the subject under discussion. And many times there are several global industry experts / gurus who join into these discussions.
(6) You enhance your own online brand : Sharing your unique views, voice and perspective based on your experiences / thoughts during a tweet chat gives you an opportunity to create and enhance your own online brand – What you say makes all the difference in the online world , and goes to create and enhance your online brand.
And all of the above with the only investments as your time, your thoughts and a willingness to share… Those are my 6 reasons.. Do you participate in tweet chats? Yes / No.. Why? Leave a comment to let me know..
List of Tweet chats @ http://www.gnosisarts.com/index.php?title=Tweetchat_Wiki/By_Day#.VCyQImcxNyU
Are you blogging for your business / run a corporate blog to gain mind-share, market-share or profit-share?
And you don’t know what to blog about?
If I had to create a Blogging FAQ( Frequently Asked Questions) on what I get asked most of the time, the top questions would be
1) Why blog?
2) What to blog about?
If I had to answer Why should a business / corporate blog? – The answers are manifold :
(i) To share their views / voice
(ii) To engage / nurture your industry ecosystem by connecting with customers,partners, suppliers, analysts, solution providers, etc.
(iii) To learn yourself and stay updated with market / industry trends
(iv) To generate leads and
(v) To create a brand!
The next question is What to blog about?. In this post, I’m listing blog post ideas for a business blog which can last you for 1 year – if you publish at least 1 post a week.. The key to success is consistency over a long period.For that, focus, plan and a commitment to invest in your blog is most important.
I usually recommend a healthy mix of different content formats on a corporate blog – including blogs, pictures, infographics, video content, etc.
So choose a topic from the list below, decide on the format, and publish publish publish away :)
1) Why did your business / corporate start? What was the idea and how it came to be?
2) The initial phase – Challenges and Lessons. What you learned from setting up your business?
3) The founding team – Who they were and How they came to be? A fun or lesser known facts about the team. It always makes an interesting read if a reader knows a “personal / human” side to you.
4) A timeline which highlights key dates / milestones since inception.
5) What are your offerings (services / products)?
6) Recent innovations in your business / which affect your business – This could be done once in 3 months, so you can have at least 4 posts / year
7) What is unique about your offerings?
8) What difference will your offering make to a customer?
11) An industry timeline – Infographic (How the industry came to be?)
12) Less known facts about your business / industry – – With interesting trivia, facts and figures (well researched and data accuracy is important)
13) Industry survey / trends – Infographic (What all the latest market surveys are saying – for your industry as a whole).
14) Video from your CEO on any topic he is passionate about
15) A blog post on the current trending topic (technology / business / process) and your view on it – Even you do this once in 2 months, you’ll have 6 posts for a year
16) A success story for your business | Who was the client? What was the problem? How you solved it? This could be done at least 2 times / year
17) Lessons learned from a not-so-successful customer project | What was the problem? What did you learn? This could be done at least 2 times / year
18) A Must-Read monthly round-up of 8 – 10 interesting industry articles, news, views, opinions, perspectives – from your customer, partners, competitors | as an online curated resource which anyone can refer to (With 1 / month, this adds up to 12 posts for the year)
19) A Must-Read monthly round-up of 8 – 10 interesting articles, news, views, opinions, perspectives – on life hacks, productivity, getting better at work, general inspiration | as an online curated resource which anyone can refer to (With 1 / month, this adds up to 12 posts for the year)
20) Interviews with Experts – What your industry experts are saying about the future? Even if you do 1 / quarter, you will have 4 posts in a year
21) Choose any topic that is currently trending and get the 3 or more alternate views on the subject. for e.g.: if the topic you are currently interested in is around next generation analytics solutions, write a post with the views of a customer, technology provider, product vendor and analyst. Just bringing together voice from different perspectives can make a truly unique and compelling read
22) A note of CSR initiatives (Corporate Social Responsibility) and what your company is doing towards specific causes
23) 10 reasons why anyone should join your company
24) A post on Marketing – Its relevance and importance for your business
25) A post on Digital – Its relevance and importance for your business
26) A post on Social – Its relevance and importance for your business
27) A post on Big Data – Its relevance and importance for your business
28) A post on Analytics – Its relevance and importance for your business
29) A post on Cloud – Its relevance and importance for your business
30) Your company’s view on “The Next Big Thing that can change the world”
31) Your company’s view on Innovation
32) Your company’s view on changing role of Leadership
33) 10 Must-Read books – for your business / industry, and Why?
34) Open Letter to anyone joining your company
35) 5 – 10 Blogs you suggest anyone to follow to stay updated / relevant in your business / industry
36) 10 – 20 Twitter thinkers / influencers you recommend others to follow and Why?
NOTE: Some of the above may already be part of most company websites, but a blog post is usually more informal and can be written by the CEO / founder/ core team in an anectodal / story-telling fashion.
A few months ago, I was in conversation with the CEO of a multi-billion$ global consumer goods company. One of the topics of discussion was around online, digital and social strategies that the enterprise was embarking on (yes! They are some-what “old school” in operations even in 2014 and as I learned there are so many companies who are NOT ONLINE, NOT adopting DIGITAL, and NOT really SOCIAL – and many are successful with impressive growth targets), and the conversation got exceptionally interesting when we spoke about the below questions:
- Is there a boundary between online, digital and social strategies?
- Does business strategy drive online marketing strategy?
- Does digital drive social?
- Does social drive digital?
The questions stayed with me..
A few days later, I was in discussion with another entrepreneur friend who runs a successful manufacturing unit which has a diversified business portfolio of apparel manufacturing and agricultural machinery. He was planning to launch a social campaign and again had some basic questions
- Is online marketing necessary?
- Digital / Social marketing – What first and What second? Why?
And then a few days back I had the opportunity to connect with a high-end fashion designer who again asked me the same question?
- Should I do social? Which social channels?
- Should I have a digital marketing strategy?
All led to long long long conversations and some interesting insights. Before I get into my views, I did some online research on the basic definitions.. Sharing snippets I found relevant:
Online Marketing (or Internet Marketing) refers to a set of powerful tools and methodologies used for promoting products and services through the Internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.
Digital Marketing refers to any marketing delivered via an online platform or involving an interactive response channel including mobile. Digital marketing is: Building awareness and promoting a brand or product using all available digital channels
Without much ado, let me now share my key insights from the lens of a marketer
(1) Business Strategy should drive the Marketing Strategy; and Marketing insights can drive Business Strategy For e.g: If your business strategy is to provide a portfolio of products and services to your customers, your marketing strategy should be aligned accordingly. And if your marketing insights indicate that your customers want you to add a new service, then your business strategy should be open to the consideration
(2) Marketing initiatives should ALWAYS be based on marketing objectives
(3) Online, Digital and Social Media Marketing are marketing channels and a marketing strategy. The boundaries blur. Below is a conceptual view
Online Marketing examples include web-sites, blogs, SEO (Search Engine Optimization), SEM (Search Engine Marketing), online ads, e-mail marketing, online Press Release (PR)
Social Media Marketing examples include leveraging social media platforms like Twitter, FaceBook, LinkedIn for your marketing and promotional activities
Offline Marketing examples include print ads, Press Release, Direct Mail, Telemarketing, etc.
Real-world Social Marketing refers to marketing through ‘real-world’ social interactions and conversations at events, word-of-mouth publicity, etc.
(4) It is (near) impossible to show quantitative ROI (Return on Investment) for every marketing initiative – specially for Internet Marketing initiatives. In marketing parlance, the qualitative ROI can be subtle, long-term and not directly attributable. Below is an good way to showcase ROI
(5) “No Money Marketing” is often misunderstood. It is NOT about ZERO $ marketing spend, but optimally leveraging marketing channels coupled with creative marketing strategies to have maximum customer reach and impact in line with marketing objectives
(6) Social and Digital – What comes first? : It depends on your business, and your understanding of social and digital. I know of companies whose digital strategy drove their social media marketing strategies, and I know of companies whose social strategy drove their digital initiatives. Suffice to say, the digital world and social world are closely coupled and if you do one, you (or / and the ecosystem you’re a part of – like partners, customers, community, suppliers) also make inroads into the other. In most cases, Social Media Marketing is a sub-set of Digital Marketing.
(7) The choice of which social channels to use depends completely on your social media objectives and where your customers are. Don’t do Social because everyone is doing social and because it is the new buzzword. Do it because you believe it will add value to your business and marketing
(8) It is better not to start social media initiatives if you don’t have a long term plan, management commitment and the “right brains” behind your social initiatives. Too many companies start and stop too soon, and that impacts your brand negatively
(9) Digital and Social are evolving and will continue to evolve. Everyone is learning, so be open to learning, failing and course-corrections. That is the only way to succeed.
What do you think? Leave a comment to let me know…
“Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity” – Charles Mingus
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, the just saw something. It seemed obvious to them after a while” – Steve Jobs
“Curiosity about life in all of its aspects, I think, is still the secret of great creative people” – Leo Burnett
“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will” – George Bernard Shaw
The “creative genius” is in different states for each of us
For some it is perpetually active :)
For some it is seldom active
For some it is dormant
And for some it is asleep :(
In this post I am listing 20 easy ways to fuel / spark / re-kindle your creativity. I have personally tried all of these and they work!
- Do nothing for 30 minutes a day. Just lie / laze around and let your thoughts flow. You will be surprised at the impact this has over a 1 week period!
- Dream – Yes! Day-dream :). There is something about dreaming which sparks better creativity
- Take a walk “ALONE”
- Disconnect for 15 minutes with the electronic world (including mobiles, TV, internet, Google, Twitter, Facebook) – Refreshingly liberating and aids significantly in “creativity”
- Listen to music
- Talk to someone you love (parents, friends, siblings, children, spouse)
- Look at the sky for 10 minutes (especially early morning or evening) – I don’t know why! But this always helps
- If you’re a right handed person, use you left hand for 15 minutes a day. In 1 week, you will experience the difference
- Indulge in physical exercise – Run, Dance, play a game, do whatever to get your heart pumping and hormones flowing!
- Read something you’d never usually read
- Watch a program you’d never usually watch
- Learn something new (For e.g.: Cooking, A new language, Art, Ikebana, Puppet making, make-up, yoga, photography, etc.)
- Laugh – Indulge in anything which makes you smile
- Sleep – Sleep is the best medicine for so many things, and can solve many a problem (no matter how complex or complicated)
- Think about the HAPPIEST moment(s) of your life – There’s something about a good memory which sometimes sparks the best creativity
- Look at old photographs
- Re-live the “good old days” in any way you can
- Take a shower
- Your turn. And be CREATIVE :)
Have you tried any of these? Did they work for you.. Leave a comment to let me know
Regular readers of my blog know that I’ve been blogging for years now (4+ to be precise). I have chronicled my blogging journey in many of my posts to share my lessons and insights.
It was indeed an honor and a pleasure when Bhakthi Bapat Mathew requested me to give an interview on the chronicles of my blogging journey. For those who don’t know, Bhakti is a freelance journalist based in Bangalore, India. Bhakti has been writing for Indian and international publications since 2006.Her byline has appeared in CNN Travel, South China Morning Post, Women’s e-News (USA), The National (UAE), Friday Magazine (Gulf News), The Women’s International Perspective (The WIP, USA), Business Standard, Good Housekeeping, Mint, The Hindu, Deccan Herald, Spice Route, New Indian Express, and more.
She wanted to feature me in a special series she is doing on her blog. Titled. “How they did it?” she aims to bring to the fore-front stories of successful authors, journalists or bloggers. Each interview will delve into how that writer overcame the usual challenges to make a mark in the space. Past interviews feature Yashodhara Lal, Rasana Atreya and Advaita Kala . How could I say No?
THE interview below. Text is bold is the questions Bhakthi asked and my responses are below. Happy reading
By when did the blog pick up big readership? Any memories you remember from those early days of your blogging success.
Firstly, thank you for featuring me on your blog. I think “How they did it” is a great initiative that you’ve started, and am sure that it will help a lot of aspiring / newbie and even veteran writers / bloggers. After all, we all learn from each other’s stories, right?
Coming to my blog, I think it was after 1-2 years of blogging on my own blogs, and a lot of guest posts in many global forums. Interestingly for me, the initial thrust came from global readership because my guest posts were published in forums like Problogger, ChangeBlog, etc. It was only much later that I became active in the Indian blog-o-sphere.
There are so many memorable moments mostly because they were completely unexpected and took me by surprise, and of course, made me happy. Top among them are:
Alyssa Milano (Yes! The American actress, producer and singer) shared my post on 12 Most Wonderful moments in the first year of Motherhood. This was in 2011, and about a year after I started blogging. The post went viral in a few minutes after she tweeted it. It was like with every blink of my eye the numbers just shot up :) I almost felt like a mini-celebrity!
My guest posts being accepted by Problogger. For those who don’t know, Problogger was started by Darren Rowse who was among the first bloggers globally to make money through his blog. It is a dream for bloggers around the world to get published here, and it can take months to fit in to their blogging schedule. It is one of those indications that “You have arrived as a blogger” :)
There have been many comments and shares on my posts from many globally respected leaders, CXO’s and influential / popular individuals / communities from corporate / business, politics, education, social media, marketing, movies, etc. For example, my posts were shared by the likes of Guy Kawasaki (former chief evangelist of Apple; co-founder of Alltop.com and currently Chief Evangelist at Canva), Angela Maiers (a globally respected educator and TED Speaker), etc. Also, my posts have been quoted in a number of forums.
When did you first start the blog…what was your main motivation in starting it?
In 2010, I thought to myself Maybe I should create a blog of my own too. But I had so many questions “What will I write about? Who will read them? Will anyone comment?” And most importantly, I did not know how / how much I will be able to blog. Anyway, I started a blog and published my first blog post as a private post. I felt I was not ready to share it with the world. It’s like when you start anything new, you have more questions than answers and are simply not sure about how things will work out. But over time, I began posting regularly. A few months later, I shared my posts with a few trusted friends and family and received positive and encouraging feedback. So one fine day in 2010, I decided to let my blogs go public and since then, there has been no looking back. In terms of motivation, there are a number of reasons:
- One, I wanted an “online space” as a canvas for my words. Words which stem from dreams, thoughts, observations, analysis, learning’s, conversations, view-points, outlook, views, emotions, perspectives, achievements, mistakes, failures, lessons learnt, comprehensions, experiences and conclusions.
- Two, the initial phases of motherhood are taxing physically, emotionally enriching / draining at the same time and lonely (socially) since you hardly have any time for social interactions. In that phase, I needed something intellectual stimulating and some social connections to keep me going through the long dark nights from the confines of my home and I found that in the world of blogs.
- Three, When I became a mother, I used to ponder and introspect a lot on “deeper existential questions” on life and legacy. I’ve always believed words and writing can be a significant part of anyone’s personal legacy, and I hope mine will :) In fact two of my most popular posts are “What is your personal legacy?” and “What is your social media legacy?”. Be sure to read it :)
- Lastly, To give back. I believe that many times it is “words” that make all the difference in life. So if my writings can make a positive difference in someone’s life – either by enabling them to learn, making them think, help them through a rough phase of life or just bringing some sunshine in their life, I’m good.
Incidentally, my tryst with blogging started at about the same time as my journey as a mother and so both are special to me.
My blogs include:
- VERVE : The Quintessence of my Life – my personal blog and covers a broad range of topics around Life, Creativity, Parenting, Relationships, Human Experiences, Emotions, Lessons and Wisdom of life.
- Nischala’s Space, Thoughts and Expressions – my professional blog in which I write about topics of professional interest like Social Media, Marketing, Leadership, Innovation and Strategy.
- Worth a Read – – a compilation of interesting, touching, humorous write-ups that I come across — via mail, on the net or a random read… And believe it’s worth saving and worth reading again.
In the beginning, how often did you post, and later too, when it got popular?
Initially, I used to publish when I’d finish writing a post. So there would be phases when there would be five posts published on my blog in one day and many days when there would be no activity on my blogs.
It took a while to understand the my own process / method of blogging. Some days, I have 30 blog post ideas and some days I can write 10K words and on some days I’ve even written up to 20 blog posts! I’d also done a post on this — The Biorythmic cycles of a blogger.
I think it takes a while to find the rhythm in the madness. Today, I am more structured and have a well-planned editorial calendar. I run 3 active blogs and target 1 post per week on each of the blogs. I also do at least 3 guest posts per month. So in one month, I have around 10-15 posts which go live :). I write almost every single day and have done it regularly for the past 4 years. I don’t publish everyday though!
According to you, what helped make the blog a success?
- Choice of blog topics that have a large appeal: So I have a 10 year old girl who reads my blogs, and a 70 year old grandpa who says he enjoys my blogs.
- Simple words, language and articulation: which make my writings unique and easy to read / comprehend, I’m told.
- Posting regularly: This really comes from the love of writing, focus, planning and self-discipline.
- Guest posts.
- Focused blog marketing and promotion in online / social channels and communities.
- Social networks and advocates who share my content generously.
One of the most challenging things for a new blogger is getting readers and comments. What can newbie bloggers do to get more readers?
I think that is the wrong question to ask or start with. The more important question is “Why will anyone read your blog on Day 1? Or Day 2 or .. Day N” and that should drive your blogging efforts! And more specifically how many blogs have you read and how many comments have you left on other blogs?”.
In specific, here are the DO’s that have worked for me:
- Have a specific niche for 70 – 80% of your posts
- Have an authentic voice. Be real
- Get to know your reader – Who is he / she? What do they want to read about?
- Continuously provide compelling content
- Religiously promote the blogs across social media
Here are the DONT’s
- Pass off someone else’s content as your own. It has happened to me so many times, and trust me as a blogger, I DO NOT appreciate it.
- Talk only about yourself and your personal life. No one wants to read beyond a point unless it is relevant or you are a celebrity already
- Share negative / abusive / sensitive / incorrect information / opinions
Building blog traffic takes time (if you are not already a real-life celebrity). There is no overnight glory and success in blogging. One step at a time. Also the “Law of Karma” works well in blogs. I call it the “Blogging karma” – You get what you give – in thoughts, words, comments and shares :)
If you are a newbie “individual” blogger, I personally think that you’re starting late, so now you have to differentiate yourself to even find a place in the blogging world.
Did your blog help you professionally? If so, how?
- More visibility at the workplace – I have a second identity now as a blogger :)
- More visibility in the industry (IT) / across specific functional areas like Marketing, Social Media, Leadership, HR, etc.
- CXO level connects – I have many CXO’s who read / comment / share my blogs. They know me on a first name basis
- Professional networking – I’ve build so many wonderful online connections with people who inspire, assist and enable. Since they know me already, it is easy to connect and converse on (m)any issues
- Re-connect with academia – As you know, I’m an IIMB alumni and a lot of my IIMB professors also read my blogs and share in their networks.
I know so many people and so many people know me because of my blogs :)
What, according to you, is the importance/role of offline networking (attending blog meets, lit events etc.) in growing a blog? Are there any examples of your own blog where offline networking helped?
I don’t know since I’ve never attended any blogging event till date. From what I’ve read / seen, it can boost your readership and strengthen the power of networks and relationships. So people share / like / comment / recommend you – It is like a peer-to-peer ecosystem.
Your thoughts on monetizing a blog through google adwords etc.?
No comments since I’ve not done it
What role, according to you, does SEO play in making a blog successful?
It plays a significant role. But to be honest, I don’t do any SEO for my personal blogs. I know bloggers for whom SEO made all the difference. To each his / her own.
Would be great if you could share details or examples with links showing just how successful the blog is…or stats, like at its peak, how many comments per post, views per day etc.
This number game is bad you know – in the corporate context, in Bollywood, in cricket, in politics or whatever! But I know that the bottom-line is data is accounted and hence valued more.
To give you an insight, one of my most popular posts “33 Life Lessons No School really taught me” was shared 10K+ times in social media in about 3 days that it went live.
Personally, I’ve stopped tracking all this. However, I like to observe overall trends periodically because they give you insights into what your readers want to read. Like another most popular post on my blog has been around extra-marital affairs. I was surprised, but looks like it is an issue which people are keen to read about!
What’s your current professional status…
@ Status 1: Head of Marketing and Thought Leadership for a specialized theme in one of India’s largest IT service provider
@ Status 2: Mother, Wife, Daughter (in-law), Sister (in-law), Aunt…. and everything that it entails :)
@ Status 3: In between the two, I blog / write :)
For more tips on blogging, visit this post by Nischala!
What is your view? Leave a comment to let me know….
Originally published here
First the good news..
The team at SheroesIndia wrote a post on “Must Follow Woman Influencers on Twitter” . It was a pleasant surprise to feature in that list among august company like Tanvi Gautam @tanvi_gautam , Ankita Gaba – @ankitagaba , Lakshmi Rebecca @lakshmirebecca , Kalki Koechlin @kalkikanmani , Gul Panag @GulPanag , Meeta Sengupta @Meetasengupta and Kiran Manral @KiranManral
The post starts off with “There are tons of women on Twitterati making their mark. SHEROES list down a few Indian women who are impacting the space in a massive way“. Being included as ONE among 20 Indian woman is indeed wonderful. I do follow many of them on Twitter, and I know that they are doing their bit and best to make a difference in their sphere of influence with their tweets.
Personally, this is the second time I feature in a list among Twitterati. The first one was in 2012 when Dr Tanvi Gautam create the first ‘epic list’ of 50 Indian Woman to follow on Twitter
Her list in her own words was about “A dedication it to all women thought leaders from Asia, not just from media and film, not just the corporate world but all the ones that are making a difference in their own way.”
Even today, the list is as relevant as it was 2 years back because the women from that list continue to make a difference in their own way. Some of the women who find a mention are
Kiran Bedi @thekiranbedi
Sairee Chahal @Sairee
Sania Mirza-Malik @MirzaSania
Kiran Mazumdar Shaw @kiranshaw
Sagarika Ghose @sagarikaghose
Azmi shabana @AzmiShabana
Anupama Chopra @anupamachopra
Barkha dutt @BDUTT
Jessie Paul @jessie_paul
Sucheta Dalal @suchetadalal
Rujuta Diwekar @RujutaDiwekar
Being featured amidst such amazing woman was indeed a a great honor and a humbling moment. It makes you happy, get attention (both in the real world and virtual world) and is extremely gratifying. Being in the spotlight makes me happy. Recognition is a great motivator in Social Media and in life.
Interestingly both the lists have several common names too!
But that’s not what this post is about? It is about my views on Why such lists are important? Why these women find a spot on these lists? And what it takes to be here?
So first.. Why such lists are important?
(1) They bring together in one place some awesome women so anyone can follow them, read and hear their views, opinions and perspectives on one / many subjects. I know I’ve connected with many of these women and learned immensely from their tweets / personal interactions
(2) They put ‘women’ in the spotlight and that is extremely important because it motivates, it inspires, it sets an example to more women
(3) They enable fostering networks and relationships amongst women and that is indeed a powerful force to reckon with – which can be the catalyst and harbinger for the cause and voice of many women’s issues.
Why these women find a spot on these lists?
(1) They are genuinely inspiring in what they share and do – Just follow them, and you’ll know why they’re on that list
(2) They are genuinely trying to make a difference with their words / tweets and shares on Social Media
(3) They are passionate about specific causes – And continuously support them
And what it takes to be here?
(1) Time - In today’s day and age, the most precious asset is “time”. And any serious Twitter / Social media user would know that being active on Twitter takes time and energy (which many times comes at the cost of letting-go many other things in life – specifically if you are a woman!), especially if you intend to be on Twitter for the long haul. Almost all these women are regular, active and serious Twitter users, so they are giving it time, focus and attention
(2) Willingness to share and speak up – Almost all these women are not shy to honestly share their life experiences, personal stories of success or failure, views, opinions, perspectives on one / many issues. So they speak up and share when given the opportunity, and that only helps the cause of women in terms of inspiration and bringing to the fore-front many critical and real issues
(3) Positivity - Again almost all these women are extremely positive, optimistic and hopeful (most of the times) while being conscious of the realities of today – especially in the context of women’s issues, empowerment and endowment
(4) Value - At the end of the day, Twitter is a free social media platform. While being free to use, any Twitter user has complete freedom to choose whom he / she will Follow / Unfollow. So your tweets should be of “value” to anyone who is reading, and almost all these women continuously share valuable content / tweets
And yes, before I forget another pleasant surprise came my way a few days back. The kind folks at Fempowerment Awards
@FempowermentMC Femspiration sent my way a #FemTribute .
As I sign-off, I’d like to say Thank you to all those who create these lists, and to all the women who continue to make a difference in their own way , in their own sphere of influence!
What do you think? Leave a comment to let me know…
Social Media is everywhere. In the morning news, in the paper, in the bus / train / car, in the clothes, in the phones, in the here and there and everywhere. Almost everyone I know thinks Social Media is the new age God / Goddess if you will. The mantra (or myth) is that if one embraces Social Media, then it is one step in the right direction, specially in a business context.
And yet, so many companies make some very fundamental social media mistakes. So what are those mistakes that i’ve heard or seen. Are you making them too? Read below to figure it out
(1) I hear about Social Media buzz, I sparingly use Twitter / FaceBook, I can speak about Social Media without sounding like a fool.. BUT I don’t REALLY UNDERSTAND Social Media. Please go take a Social Media 101 class
(2) I’m sure Social is key for my business because everyone else is doing Social. Really? Please re-think
(3) I’m sure that Social Media Marketing would be effective for my business, but I’m not really sure who my customers are and if they are active on Social Media. Really? Go check how you’re making money. Once you know your customers, ask / find about their social media presence
(4) I don’t know if Social Media is right for my business. Read the article on How to determine which Social media fits your business
(5) I don’t really know what and how to measure on Social Media. Go figure
(6) I need to hire a very social person to handle my Social Media business. No! Virtual social is very different from the real-world social, and they can be at two ends of the spectrum
(7) Social Media Marketing is free. No! It takes time and Time is money, remember?
(8) Spending lots of time on social media means I’m doing it right. Quantity and Quality are two different things right?
(9) Social Media Marketing is about putting someone all the time on Social media. Oh! No not really! They should be doing the right things on social
(10) It is better to be in Social Media and do something than not be on Social Media. Hmm.. Well debatable! But if you’re there, you better do something right. If you get it all wrong, then you’re better off not attempting Social
Do you have goals?
Do you want to achieve them?
Do you know how to get there?
Hmm.. Well.. If you’re looking for some guidance, then this is the post written for you based on all the I have observed and learned in my life…
D1: Discover your goals for life
“If you want to live a happy life, tie it to a goal, not to people or things.” BY Albert Einstein
Discovering your goals is the first step to get there. And discovery can sometimes take a lot of time, effort and also support from those around you. But discovery is really the process in which you think through what you want to achieve. For e.g.: I would like to write more often can be a broad goal that you discover for yourself
D2: Define your goals in a clear and concise fashion
“A goal is not always meant to be reached, it often serves simply as something to aim at.” BY Bruce Lee
The next step is to precisely define what you really want to achieve. The more specific you are, the better are your chances in reaching your goal. And the best way is to define SMART goal (Simple Measurable Action-Oriented Realistic and Time Bound). For e.g.: I will publish one blog every month of this year is a good target to start off with for any blogger
D3: Design a plan to achieve your goal
“A goal without a plan is just a wish.” BY Larry Elder
Once you have defined your goals, design a realistic plan to achieve your goal. I emphasize on realistic as you need to be cognizant of your current commitments, circumstances and constraints; and model a “personalized plan” factoring all of these. For e.g.: I will wake up at 6 AM and write for 30 mins on Tuesdays & Thursdays; as I need to reach work only by 9 AM.
D4: Develop your skills and everyday routine in line with your plan
To reach any goal, you usually need to develop new skills on some areas and also possibly hone and enhance skills on some areas. The best way to do this is to integrate specific tasks into your everyday routine. For e.g.: Let’s continue with the goal of writing. Every writer needs to read continuously to hone their writing skills. So one specific action plan is to set aside 15 mins everyday (say during lunch time) when you will read diverse articles from diverse authors. Not only does this reading enable you to become aware of writing styles, but also increases your own knowledge base on one / more topics.
D5: Be Dedicated in doing what you have to do when you have to do it
“Whenever you want to achieve something, keep your eyes open, concentrate and make sure you know exactly what it is you want. No one can hit their target with their eyes closed.” BY Paulo Coelho
Next and very important is that you need to be personally dedicated towards achieving your goals. If this means that you make some sacrifices and choices to achieve this, then so be it. But be dedicated, sincere and put your best foot forward to reach your goals.
D6: Be Determined to achieve your goals
“know what you want, work to get it, then value it once you have it.” BY Nora Roberts
The road to any goal has its share of ups and downs. And what will make the difference in helping you reach your goals is usually how determined you are. So stay focused, objective and positive; and when things get rough and tough – be a little kind on yourself, but never lose sight of your goal.
D7: Dream about your goals at every opportunity you get
“Reach high, for stars lie hidden in you. Dream deep, for every dream precedes the goal.” BY Rabindranath Tagore
One of the most important dimensions to achieving your goal is to dream about it at every opportunity you can. Dream the moment .. Create a visual memory .. and live the dream everyday. Before you know it, your dream will be reality and your goal will be well achieved..
On that note, Dare to Dream BIG; and work towards achieving your GOALS in LIFE!
What are Infographics?
Information graphics, or infographics as they are more often called, are a great way to convey complex information clearly and concisely [Src: http://www.problogger.net/archives/2011/09/16/blogosphere-trends-using-infographics/ ]
Over the past few weeks, I’ve read hundreds of infographics, and have enjoyed reading most of them. One, it is for very good reason that the adage “A picture is worth a thousand words“ was coined. I truly understood the “power of images” now. Two, infographics convey a lot of information in a simple, easy to read and easy to comprehend format. Three, I’ve been tasked with creating one at work.
Since I had to create an infographic, I looked for resources on any guidelines, tips, tricks, best practices and advice on “How” to create one. Dr. Google threw up a lot of content. Sharing in this post the links I found useful
The Ultimate Guide to Marketing Infographics @ http://blog.crazyegg.com/2013/05/10/infographics-ultimate-guide/
What Makes A Great Infographic? 8 Experts Weigh In @ http://marketingland.com/8-experts-talk-about-making-great-infographics-34958
The power of infographics @ http://www.problogger.net/archives/2014/01/20/the-power-of-infographics-on-your-blog/
Tools to create infographics
20+ Tools to Create Your Own Infographics @ http://www.hongkiat.com/blog/infographic-tools/
10 free tools for creating infographics @ http://www.creativebloq.com/infographic/tools-213197
9 Awesome Powerful Free Infographic Tools @ http://www.infographicsarchive.com/create-infographics-and-data-visualization/
70 Tools And 4 Reasons To Make Your Own Infographics @ http://www.edudemic.com/70-tools-and-4-reasons-to-make-your-own-infographics/
Five Infographic Templates in PowerPoint @ http://offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint
And how could I conclude this post without an infographic?