Do you participate in Tweet Chats? 6 Compelling reasons you should..

I started participating in Tweet chats several months ago. At first, it was just out of curiosity. Over a period of time, I realized the many benefits (not to mention, I enjoyed myself too!) and continue to participate in a few chats regularly. Some of the Twitter chats that I’ve been part of include #Bufferchat, #Eduin, #IndiaHrChat, #chrdx, #hrtrends, etc.

According to this Forbes article, a Tweet chat is a live Twitter event, usually moderated and focused around a general topic. To filter all the chatter on Twitter into a single conversation a hashtag is used. A set time is also established so that the moderator, guest or host is available to engage in the conversation.

From what I’ve read, the very first Tweetchat (popularly known as #blogchat) was hosted Mark Collier in March 2009. The response was so good that Mark continues to host this chat every week – 8 PM Central. Each week a different blogging topic is chosen, For e.g.: sometimes it is about personal blogging topics, other times the focus is about business blogging. There are more than 5000 tweets on an average during every 1 hour chat session!!! For more details, click here .

Whether you’re an entrepreneur, a corporate, an individual, or a community manager – there are many good things about participating in Tweet chats. In this post, I’m listing 6 compelling reasons to be part of Tweet chats

Tweetchat WHY
(1)   You think : One the reasons why I enjoy being part of Tweet chats is that they compel you to “think on your feet” about very pertinent questions around a topic. Questions which may be you’d never think about. By being part of a tweet chat, not only do you have to think – but answer publicly state your response. So you really need to think quickly and respond concisely and creatively (in 140 chars), which is a good exercise for your left and right brain!

(2)  You learn : The other most important benefit of being part of tweet chats is that you learn about the subject under discussion, and a social media skill on how to participate in tweet chats . Most tweet chats involve a combination of personal opinions / perspectives and also generous sharing of previously published articles / resources on the topic in question. So you get to access to some of the best online resources around a subject which is a great learning experience

(3)   Your social network only gets better as you connect with a diverse set of individuals / businesses : This is probably one of the most important reasons to be part of Tweet chats. Your networks and relationships make all the difference – both in your professional life or personal life, and especially in the socially connected world. The best way to nurture a relationship is to invest in it – with time, with valuable content, with positivity. Most of the regular tweet chats also have a guest on the chat – Someone who is an expert in the area and he /she shares their perspectives on the questions. Tweet chats provide a great opportunity to connect and converse and engage with the experts, thus setting the initial foundation for any future interactions

(4)  You get diverse global perspectives for the same question : This is again one of the key reasons to be part of tweet chats. Many times I find just “listening” to many unique / personal responses to the same question can be a huge learning experience. Reading the insights and trends which give you a holistic view on any subject is in itself is a huge take-away

(5)   You can get answers to your own queries : The other good thing personally for me is that many times if I have a question, I raise it during tweet chats and invariably get some of the best answers. So it is like “googling” for your query, just that here the responses are from people who know / are genuinely interested in the subject under discussion. And many times there are several global industry experts / gurus who join into these discussions.

(6)   You enhance your own online brand : Sharing your unique views, voice and perspective based on your experiences / thoughts during a tweet chat gives you an opportunity to create and enhance your own online brand – What you say makes all the difference in the online world , and goes to create and enhance your online brand.

And all of the above with the only investments as your time, your thoughts and a willingness to share…  Those are my 6 reasons.. Do you participate in tweet chats? Yes / No.. Why? Leave a comment to let me know..

Suggested Readings

http://blog.tweetchat.com/blog/
http://www.likeable.com/blog/2011/07/whats-the-roi-of-a-tweet-chat/
http://www.socialmediaexaminer.com/twitter-chats-with-pam-moore/
http://www.socialmediaexaminer.com/tag/tweetchat/
http://blog.hubspot.com/blog/tabid/6307/bid/28979/8-Steps-to-Hosting-a-Successful-Twitter-Chat.aspx
List of Tweet chats @ http://www.gnosisarts.com/index.php?title=Tweetchat_Wiki/By_Day#.VCyQImcxNyU

What is the ROI of an MBA?

The dilemma is “To do an MBA or not”.. What better way to find an answer than by looking at this good infographic on ROI (Return of Investment) of an MBA course Agree? Disagree? Leave a comment to let me know

Src:

http://onlinemba.unc.edu/mba-at-unc-blog/mba-roi/

http://www.inc.com/uploaded_files/inlineimage/MBAROI_28564.png

Online, Digital, Social – 9 Insights from the lens of a Marketer

A few months ago, I was in conversation with the CEO of a multi-billion$ global consumer goods company. One of the topics of discussion was around online, digital and social strategies that the enterprise was embarking on (yes! They are  some-what “old school” in operations even in 2014 and as I learned there are so many companies who are NOT ONLINE, NOT adopting DIGITAL, and NOT really SOCIAL – and many are successful with impressive growth targets), and the conversation got exceptionally interesting when we spoke about the below questions:

  • Is there a boundary between online, digital and social strategies?
  • Does business strategy drive online marketing strategy?
  • Does digital drive social?
  • Does social drive digital?

The questions stayed with me..

A few days later, I was in discussion with another entrepreneur friend who runs a successful manufacturing unit which has a diversified business portfolio of apparel manufacturing and agricultural machinery. He was planning to launch a social campaign and again had some basic questions

  • Is online marketing necessary?
  • Digital / Social marketing – What first and What second? Why?

And then a few days back I had the opportunity to connect with a high-end fashion designer who again asked me the same question?

  • Should I do social? Which social channels?
  • Should I have a digital marketing strategy?

All led to long long long conversations and some interesting insights. Before I get into my views, I did some online research on the basic definitions.. Sharing snippets I found relevant:

Online Marketing (or Internet Marketing) refers to a set of powerful tools and methodologies used for promoting products and services through the Internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.

Digital Marketing refers to any marketing delivered via an online platform or involving an interactive response channel including mobile. Digital marketing is: Building awareness and promoting a brand or product using all available digital channels

Social Media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.

Without much ado, let me now share my key insights from the lens of a marketer

(1) Business Strategy should drive the Marketing Strategy; and Marketing insights can drive Business Strategy For e.g: If your business strategy is to provide a portfolio of products and services to your customers, your marketing strategy should be aligned accordingly. And if your marketing insights indicate that your customers want you to add a new service, then your business strategy should be open to the consideration

(2) Marketing initiatives should ALWAYS be based on marketing objectives

(3) Online, Digital and Social Media Marketing are marketing channels and a marketing strategy. The boundaries blur. Below is a conceptual view

Online Digital Social

Online Marketing examples include web-sites, blogs, SEO (Search Engine Optimization), SEM (Search Engine Marketing), online ads, e-mail marketing, online Press Release (PR)

Social Media Marketing examples include leveraging social media platforms like Twitter, FaceBook, LinkedIn for your marketing and promotional activities

Offline Marketing examples include print ads, Press Release, Direct Mail, Telemarketing, etc.

Real-world Social Marketing refers to marketing through ‘real-world’ social interactions and conversations at events, word-of-mouth publicity, etc.

(4) It is (near) impossible to show quantitative ROI (Return on Investment) for every marketing initiative – specially for Internet Marketing initiatives. In marketing parlance, the qualitative ROI can be subtle, long-term and not directly attributable. Below is an good way to showcase ROI

ROI

[Src: http://www.infographicsshowcase.com/roi-on-internet-marketing-services-infographic/ ]

(5)  “No Money Marketing” is often misunderstood. It is NOT about ZERO $ marketing spend, but optimally leveraging marketing channels coupled with creative marketing strategies to have maximum customer reach and impact in line with marketing objectives

(6) Social and Digital – What comes first? : It depends on your business, and your understanding of social and digital. I know of companies whose digital strategy drove their social media marketing strategies, and I know of companies whose social strategy drove their digital initiatives. Suffice to say, the digital world and social world are closely coupled and if you do one, you (or / and the ecosystem you’re a part of – like partners, customers, community, suppliers) also make inroads into the other. In most cases, Social Media Marketing is a sub-set of Digital Marketing.

(7) The choice of which social channels to use depends completely on your social media objectives and where your customers are. Don’t do Social because everyone is doing social and because it is the new buzzword. Do it because you believe it will add value to your business and marketing

(8) It is better not to start social media initiatives if you don’t have a long term plan, management commitment and the “right brains” behind your social initiatives. Too many companies start and stop too soon, and that impacts your brand negatively

(9) Digital and Social are evolving and will continue to evolve. Everyone is learning, so be open to learning, failing and course-corrections. That is the only way to succeed.

What do you think? Leave a comment to let me know…

T for Thought Leadership..

There are some buzzwords which will not go out of fashion in the business / corporate world. “THOUGHT LEADERSHIP” is one of them. When I first heard the word more than a decade ago at the start of my professional career, I was in “awe” as the word sounded important and impressive.

My first thoughts were “Don’t we all have a zillion thoughts zooming in our minds every single day, so what qualifies for thought leadership? How can anyone demonstrate leadership with their thoughts? Who decides that it is thought leadership? How does one demonstrate thought leadership?
With time and experience, I found these answers. Today, “Thought Leadership” is an integral part of my professional responsibilities.
And here’s the thing|
1) It is still in vogue to be associated with this “T” word or / and have it in your professional resume
2) It is still important and impressive to an individual / organization

According to Wikipedia, the term ‘Thought Leadership’ was coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz & Co magazine Strategy & Business, and used to designate interview subjects for that magazine who had business ideas which merited attention

Thought Leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” By Michael Brenner

I think Thought Leadership is many times about asking the RIGHT QUESTIONS too. In fact many times the questions are more important than the answers – as they get one to think and provide the direction for your strategy and plans.

Thought leadership should be an entry point to a relationship. Thought leadership should intrigue, challenge, and inspire even people already familiar with a company. It should help start a relationship where none exists, and it should enhance existing relationships.” By Daniel Rasmus

I fully concur with this definition. The only thing is that very many times “Thought leadership” is incidental or accidental, and consequently so are the relationships which is possibly and probably not a good space / place to be in for any business.

According to a Forbes article,
A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.

A thought leader is an individual or firm that significantly profits from being recognized as such.

I agree with this view. The most challenging part is to become a Thought Leader, or the big HOW? I’m not so sure if Thought Leadership always results (directly) in increased profitability. It can – provided it is marketed / positioned well, and reaches the right audience / reader.

Wikipedia says that “Thought leadership is often used as a way of increasing or creating demand for a product or service. High tech firms will often publish white papers with analysis of economic benefits of the product as a form of marketing”

Agreed! It is really about putting your voices and views in the marketplace and promoting it on multiple online / offline channels that your prospects view.

Why is Thought Leadership important today?

Simply because it is a competitive marketplace and every individual / organization has several thoughts on a periodic basis. Establishing “continuous leadership” on your thoughts is a direct testimonial to the kind of team that you have and a clear ‘market message’ that nurturing and sharing these thoughts is important to you / your team and your organization. Thought Leadership can sometimes be your one and only “key differentiators” in the GTM (Go-To-Market) Strategy. Hence it is imprative for organizations to build, nurture and demonstrate “Thought Leadership”

How to demonstrate Thought Leadership?

With your content. With you communications. With your conversations (online / offline)

Who should drive Thought Leadership?

The beauty of Thought Leadership is that it

Integrates with a SME (Subject Matter Expert)
Integrates with content and social media functions
Integrated with marketing functions
Integrated with Leadership

And so it really is a collective collaborative constructive responsibility of an individual / team / organization to showcase / demonstrate Thought Leadership over a period of time.

And lastly who determines it to be “Thought Leadership”?

This is a tricky one since it depends on who is the addressable market for your offerings / solutions / services / products and who is the (potential) target customer. What may be “Thought Leadership” to one may not be “Thought Leadership” to another. The point is that there should be an “industry / community / group” of experts who “publicly” ratify a thought as “Thought Leadership”…

Agree / Disagree? Leave a comment to let me know

Recommended Readings
What Is Thought Leadership? 5 Steps To Get It Right
What is a Thought Leader?
How to become a Thought Leader?

Being among Twitterati – What it takes and what it means?

First the good news..

The team at SheroesIndia wrote a post on “Must Follow Woman Influencers on Twitter” . It was a pleasant surprise to feature in that list among august company like Tanvi Gautam @tanvi_gautam , Ankita Gaba – @ankitagaba , Lakshmi Rebecca @lakshmirebecca , Kalki Koechlin @kalkikanmani , Gul Panag @GulPanag , Meeta Sengupta @Meetasengupta and Kiran Manral @KiranManral

The post starts off with “There are tons of women on Twitterati making their mark. SHEROES list down a few Indian women who are impacting the space in a massive way“. Being included as ONE among 20 Indian woman is indeed wonderful. I do follow many of them on Twitter, and I know that they are doing their bit and best to make a difference in their sphere of influence with their tweets.

Personally, this is the second time I feature in a list among Twitterati. The first one was in 2012 when Dr Tanvi Gautam create the first ‘epic list’ of 50 Indian Woman to follow on Twitter

Her list in her own words was about “A dedication it to all women thought leaders from Asia, not just from media and film, not just the corporate world but all the ones that are making a difference in their own way.”

Even today, the list is as relevant as it was 2 years back because the women from that list continue to make a difference in their own way. Some of the women who find a mention are
Kiran Bedi ‏ @thekiranbedi
Sairee Chahal ‏ @Sairee
Sania Mirza-Malik ‏ @MirzaSania
Kiran Mazumdar Shaw ‏ @kiranshaw
Sagarika Ghose ‏ @sagarikaghose
Azmi shabana ‏ @AzmiShabana
Anupama Chopra ‏ @anupamachopra
Rashmibansal ‏ @rashmibansal
Barkha dutt ‏ @BDUTT
Jessie Paul ‏ @jessie_paul
Naina ‏ @Naina
Sucheta Dalal ‏ @suchetadalal
Rujuta Diwekar ‏ @RujutaDiwekar

Being featured amidst such amazing woman was indeed a a great honor and a humbling moment. It makes you happy, get attention (both in the real world and virtual world) and is extremely gratifying. Being in the spotlight makes me happy. Recognition is a great motivator in Social Media and in life.

Interestingly both the lists have several common names too!

But that’s not what this post is about? It is about my views on Why such lists are important? Why these women find a spot on these lists? And what it takes to be here?

So first.. Why such lists are important?
(1) They bring together in one place some awesome women so anyone can follow them, read and hear their views, opinions and perspectives on one / many subjects. I know I’ve connected with many of these women and learned immensely from their tweets / personal interactions
(2) They put ‘women’ in the spotlight and that is extremely important because it motivates, it inspires, it sets an example to more women
(3) They enable fostering networks and relationships amongst women and that is indeed a powerful force to reckon with – which can be the catalyst and harbinger for the cause and voice of many women’s issues.

Why these women find a spot on these lists?
(1) They are genuinely inspiring in what they share and do – Just follow them, and you’ll know why they’re on that list
(2) They are genuinely trying to make a difference with their words / tweets and shares on Social Media
(3) They are passionate about specific causes – And continuously support them

And what it takes to be here?
(1) Time - In today’s day and age, the most precious asset is “time”. And any serious Twitter / Social media user would know that being active on Twitter takes time and energy (which many times comes at the cost of letting-go many other things in life – specifically if you are a woman!), especially if you intend to be on Twitter for the long haul. Almost all these women are regular, active and serious Twitter users, so they are giving it time, focus and attention
(2) Willingness to share and speak up – Almost all these women are not shy to honestly share their life experiences, personal stories of success or failure, views, opinions, perspectives on one / many issues. So they speak up and share when given the opportunity, and that only helps the cause of women in terms of inspiration and bringing to the fore-front many critical and real issues
(3) Positivity - Again almost all these women are extremely positive, optimistic and hopeful (most of the times) while being conscious of the realities of today – especially in the context of women’s issues, empowerment and endowment
(4) Value - At the end of the day, Twitter is a free social media platform. While being free to use, any Twitter user has complete freedom to choose whom he / she will Follow / Unfollow. So your tweets should be of “value” to anyone who is reading, and almost all these women continuously share valuable content / tweets

And yes, before I forget another pleasant surprise came my way a few days back. The kind folks at Femspiration sent my way a #FemTribute .
FemTribute
As I sign-off, I’d like to say Thank you to all those who create these lists, and to all the women who continue to make a difference in their own way , in their own sphere of influence!

What do you think? Leave a comment to let me know…

Colors, Marketing and Colorful Marketing

This week at work has been a lot of creating marketing assets and planning an integrated marketing campaign. Suffice to say, it was busy and I don’t know how time went by.  The one point which was much debated and discussed was COLORS!! :)

I can’t emphasize the role importance and significance of colors in any communication, and more so if it is a marketing related corporate communication. Colors can be the one and only reason why you and I read something or not, why I feel or think something after we read a specific communication. I guess it is the same for you..

So on my (delayed) post for this week, I’m going to share with you some of interesting and insightful points on the “world of colors”.

ONE COLOR can MAKE IT / BREAK IT.. Agreed?

 

The Psychology of Color

by Dehahs.

 

Color Psychology in Logo Design

Additional Readings

http://www.colormatters.com/

 

Social Media Marketing Mistakes – Are you making these too?

Social Media is everywhere. In the morning news, in the paper, in the bus / train / car, in the clothes, in the phones, in the here and there and everywhere. Almost everyone I know thinks Social Media is the new age God / Goddess if you will. The mantra (or myth) is that if one embraces Social Media, then it is one step in the right direction, specially in a business context.

And yet, so many companies make some very fundamental social media mistakes. So what are those mistakes that i’ve heard or seen. Are you making them too? Read below to figure it out

(1)    I hear about Social Media buzz, I sparingly use Twitter / FaceBook, I can speak about Social Media without sounding like a fool.. BUT I don’t REALLY UNDERSTAND Social Media. Please go take a Social Media 101 class

(2)    I’m sure Social is key for my business because everyone else is doing Social. Really? Please re-think

(3)    I’m sure that Social Media Marketing would be effective for my business, but I’m not really sure who my customers are and if they are active on Social Media. Really? Go check how you’re making money. Once you know your customers, ask / find about their social media presence

(4)  I don’t know if Social Media is right for my business. Read the article on   How to determine which Social media fits your business

(5)    I don’t really know what and how to measure on Social Media. Go figure

(6)   I need to hire a very social person to handle my Social Media business. No! Virtual social is very different from the real-world social, and they can be at two ends of the spectrum

(7)   Social Media Marketing is free. No! It takes time and Time is money, remember?

(8)   Spending lots of time on social media means I’m doing it right. Quantity and Quality are two different things right?

(9)   Social Media Marketing is about putting someone all the time on Social media. Oh! No not really! They should be doing the right things on social

(10)  It is better to be in Social Media and do something than not be on Social Media. Hmm.. Well debatable! But if you’re there, you better do something right. If you get it all wrong, then you’re better off not attempting Social

Corporate Communication 101 | The Do’s and Don’ts

Corporate Communication is an important channel of communication within any organization. It is probably the fastest and most cost-effective channel for efficient and effective one-many information exchange. Many organizations use corporate communication “mails” to share news, views, achievements, highlights, milestones and general organization updates which employees need to know on a regular basis. Now whether employees read or not – That is the topic for another post (or debate)

Having been responsible for several kinds of “E-Mail” Corporate Communication for the past several years, and seen what works and what does not, I’m sharing in this post DO’s and DO NOT’s. This is based on my personal experience.

DO’s

1) Be clear on what you want to say and the key messages from a communication. If you are not clear, there is a chance that the reader does not understand either. More often than not, the problem starts here!

2) Be clear on the target reader and how he / she consumes content (typically). Customize your communication accordingly (format / tone / style / language /  channel)

3) The Subject / Headline is the most critical. It can be the only reason (again most times) as to why someone will read your communication. Keep it short, relevant and interesting

4) Structure your content into smaller sections. It is improves readability significantly, and ensures more eye-balls.

5) Keep the content crisp, concise and clear

6) Highlight in one / more ways the key messages (Use bold / italics / different color) in your communication. So if any reader glances through your communication, they should get the gist by looking at the highlights.

7) Time it right – Send your communication at a time when the probability of reading it is the highest

8) Use images / videos / visuals in your communication – They are easier to read and comprehend, and usually get more readership than “text-only” communications

9) Check for spelling / grammar / format / consistency – Basic sanity check and what you learned in high school

10) Give the mail of whom anyone can get in touch with, should they have any questions / feedback

11) If you get a query / feedback on a corporate communication, be sure to respond. If you don’t have an answer, acknowledge that you’d received the communication and will respond shortly

12) Ensure that the information is 100% correct. Have supporting data to back-up your communication. If you have referenced (part of) content from a public source, share the reference in the communication itself

13) Use quotes / testimonials to make / emphasize on a point. Take necessary permissions before you share

14) Ensure that there is a critical peer-review of your content – for accuracy, consistency, correctness of language / words / messaging

15) Get all the necessary approvals before you publish. It is better to be safe and delay a communication, than to be sorry

Most importantly, Make it easy to read and comprehend. That is why you are communicating right?

DO NOT’s

1) Make spelling mistakes

2) Use abusive language

3) Make controversial statements (unless you want to rake up a controversy)

4) Send false / incorrect information

5) Share information with people who should not / need not know

6) Share wrong / incorrect information

7) Keep the communication long

8) Use text and colors which are difficult on the eyes

9) Use vernacular languages if English is the de-facto official business language in your work environment

10) Make personal comments / remarks on anyone (whatever be the background / history)

11) Keep it cryptic – Unless you don’t want others to understand (BUT Why then are you sending a communication)

12) Assume that everyone knows everything. In any cross-section of readers, some may know and some may not know

13) Send the same communication 10 times in a span of 5 minutes. Technology glitch / manual error – This is usually not well recieved

14) Send incomplete information.

You’d think all of above was pure common-sense, and anyone would know. I agree. But looks like common-sense is hard to find, hence this post. What has been your experience with corporate communications? Good / Bad / Ugly – Leave a comment to let me know

Why will anyone read a blog? Here are 15 good reasons

One of the main reason why any blogger publishes his / her posts is to be read. With the explosive growth of blogs, and the mind boggling volumes of content available online I many times wonder why will anyone read a blog – Be it my blog / your blog?

Here are 15 good reasons:

(1) I know you and hence would like to read what you have to say

(2) Because of who you are. You are famous / on the way to the top, and I want to know more about you and be part of your journey in some way

(3) I’ve read you before, and I’ve liked what you had to day

(4) The blog title you chose was awesome! I just had to read it

(5) Someone shared the link with me, and I stopped by to see what this is all about

(6) I’m interested in the topics / subjects you write about, and hence stop by to learn / read more

(7) I had time on hand, and your link showed up. I clicked, randomly

(8) I admire you and want to be like you some-day. If not one-o-one time with you, following your blog is the next best thing for me

(9) I feel like you are speaking to me – so relevant, and contextual. There is some connection here!

(10) I can’t explain, but your words touch deep within

(11) Google / XYZ Search engine recommended you :)

(12) I get answers to my questions

(13) I exercise those gray cells up within when I read your posts

(14) I just feel good reading them. Your words are poetry to my soul..

(15) Just like that!

Why do you read a blog? Why do you read my blogs? Leave a comment to let me know

CMO – Chief Marketing Officer or Cheap Marketing Officer?

Its the close of another year 2013. And looking back, I can definitely say that Marketing is increasingly becoming a very important function across the globe – Be it books, schools, services, organizations, individuals, social media, e-commerce, consumer goods, etc etc etc – You name it , and there are ample examples of how marketing made all the DIFFERENCE! And organizations are cognizant of it! And with that, the role of the CMO (Chief Marketing Officer) is increasingly becoming more important and powerful!

But then there’s the other side of the coin. The one in which as a marketing professional – I can’t help but rant about the constant pressures, advice and suggestions on cutting marketing costs year-on-year!

Don’t get me wrong! Let me make my point with a few examples of situations which most marketing professionals typically face:

Scenario 1 – Its start of the year. The time when everyone in an organization does a grand budgeting exercise. And most marketing teams work on their plans and budgets for the year. In most instances, only a partial marketing budget approval in received ; And that too 1 – 2 months into the year (So precious time is lost!). After all, time is money; and since most marketing teams are lean – This “lost time” significantly adds up to “loss of productive and tangible output”

And then when any marketing expense is to be accounted, it needs “management approval” – which involves putting up a business case, and providing explanation of Why? – What? – How?.  And then comes the “approval” / “questions” / “rejection” – Again, usually delayed (So precious time lost again). All the precious time lost in waiting for approvals is completely unaccounted!

Scenario 2 – Everyone wants to go Social. Everyone wants to have a grand social media presence. Everyone wants to drive customer engagement on Social media. And they expect the current marketing teams (In most cases – who have limited  / no knowledge on Social Media) to make Social a success, with limited / no additional budgets at all. Does the math add up? Of course, NOT!

Social Media is a different “Beauty and Beast” – As you want to call it! And the beauty needs to be enhanced, and the beast needs to be tamed. And that’s not the core skill of every marketer – especially if what you do on Social is “real-time” and has “global reach and impact”. So the best way to do Social is to hire consultants to guide you on how to do it OR hire experts to do it for you OR Go slow on the Social strategy. Expecting current marketing teams who don’t understand Social to define a “brilliant Social Media strategy” for your organization may not in your organization’s best interests! And then, investing in the right Social Media tools also come at a price.

Whatever you pick – It comes with good & bad – Be cognizant of this!

So coming back to why I started this post -  The point is increasingly a significant majority of individuals and enterprises want to “cut down” on “marketing costs“. Some of the most common explanation is – “Go online“, “Go social“, “Go lean

yes Sir, yes Madam -
We can look at cutting costs,
We can go online,
We can go social,
We can go lean,
But they will still cost us – in terms of minds and time (people) and tools and technology (hardware and software)
And they will come at a price – in terms of gains and losses – of customers and brand-value

Are you willing to pick up the costs?
Are you willing to pay the price?

And yeah! Till then Do you want to consider calling your CMO – Cheap Marketing Officer instead?