Category Archives: Business

Blogging for Business / Run a corporate blog? – Here are a list of topics for 1 year (for FREE!)

Are you blogging for your business / run a corporate blog to gain mind-share, market-share or profit-share?

And you don’t know what to blog about?

If I had to create a Blogging FAQ( Frequently Asked Questions) on what I get asked most of the time, the top questions would be
1) Why blog?
2) What to blog about?

If I had to answer Why should a business / corporate blog? – The answers are manifold :

(i) To share their views / voice

(ii) To engage / nurture your industry ecosystem by connecting with customers,partners, suppliers, analysts, solution providers, etc.

(iii) To learn yourself and stay updated with market / industry trends

(iv) To generate leads and

(v) To create a brand!

The next question is What to blog about?. In this post, I’m listing blog post ideas for a business blog which can last you for 1 year – if you publish at least 1 post a week.. The key to success is consistency over a long period.For that, focus, plan and a commitment to invest in your blog is most important.

I usually recommend a healthy mix of different content formats on a corporate blog – including blogs, pictures, infographics, video content, etc.

So choose a topic from the list below, decide on the format, and publish publish publish away :)

1) Why did your business / corporate start? What was the idea and how it came to be?

2) The initial phase – Challenges and Lessons. What you learned from setting up your business?

3) The founding team – Who they were and How they came to be? A fun or lesser known facts about the team. It always makes an interesting read if a reader knows a “personal / human” side to you.

4) A timeline which highlights key dates / milestones since inception.

5) What are your offerings (services / products)?

6) Recent innovations in your business / which affect your business – This could be done once in 3 months, so you can have at least 4 posts / year

7) What is unique about your offerings?

8) What difference will your offering make to a customer?

11) An industry timeline – Infographic (How the industry came to be?)

12) Less known facts about your business / industry – – With interesting trivia, facts and figures (well researched and data accuracy is important)

13) Industry survey / trends – Infographic (What all the latest market surveys are saying – for your industry as a whole).

14) Video from your CEO on any topic he is passionate about

15) A blog post on the current trending topic (technology / business / process) and your view on it – Even you do this once in 2 months, you’ll have 6 posts for a year

16) A success story for your business | Who was the client? What was the problem? How you solved it? This could be done at least 2 times / year

17) Lessons learned from a not-so-successful customer project | What was the problem? What did you learn? This could be done at least 2 times / year

18) A Must-Read monthly round-up of 8 – 10 interesting industry articles, news, views, opinions, perspectives – from your customer, partners, competitors | as an online curated resource which anyone can refer to (With 1 / month, this adds up to 12 posts for the year)

19) A Must-Read monthly round-up of 8 – 10 interesting articles, news, views, opinions, perspectives – on life hacks, productivity, getting better at work, general inspiration | as an online curated resource which anyone can refer to (With 1 / month, this adds up to 12 posts for the year)

20) Interviews with Experts – What your industry experts are saying about the future? Even if you do 1 / quarter, you will have 4 posts in a year

21) Choose any topic that is currently trending and get the 3 or more alternate views on the subject. for e.g.: if the topic you are currently interested in is around next generation analytics solutions, write a post with the views of a customer, technology provider, product vendor and analyst. Just bringing together voice from different perspectives can make a truly unique and compelling read

22) A note of CSR initiatives (Corporate Social Responsibility) and what your company is doing towards specific causes

23) 10 reasons why anyone should join your company

24) A post on Marketing – Its relevance and importance for your business

25)  A post on Digital – Its relevance and importance for your business

26)  A post on Social – Its relevance and importance for your business

27) A post on Big Data – Its relevance and importance for your business

28) A post on Analytics – Its relevance and importance for your business

29)  A post on Cloud – Its relevance and importance for your business

30) Your company’s view on “The Next Big Thing that can change the world”

31) Your company’s view on Innovation

32) Your company’s view on changing role of Leadership

33) 10 Must-Read books – for your business / industry, and Why?

34) Open Letter to anyone joining your company

35) 5 – 10 Blogs you suggest anyone to follow to stay updated / relevant in your business / industry

36) 10 – 20 Twitter thinkers / influencers you recommend others to follow and Why?

NOTE: Some of the above may already be part of most company websites, but a blog post is usually more informal and can be written by the CEO / founder/ core team in an anectodal / story-telling fashion.

 

Suggested Readings

Understanding the Hype Cycle of a Blog

Why you should were the 6 Thinking Hats on your blog

Focus on Diversity on your blog

Why will a reader remember your blog?

Importance of an editorial calendar

What is the ROI of an MBA?

The dilemma is “To do an MBA or not”.. What better way to find an answer than by looking at this good infographic on ROI (Return of Investment) of an MBA course Agree? Disagree? Leave a comment to let me know

Src:

http://onlinemba.unc.edu/mba-at-unc-blog/mba-roi/

http://www.inc.com/uploaded_files/inlineimage/MBAROI_28564.png

Online, Digital, Social – 9 Insights from the lens of a Marketer

A few months ago, I was in conversation with the CEO of a multi-billion$ global consumer goods company. One of the topics of discussion was around online, digital and social strategies that the enterprise was embarking on (yes! They are  some-what “old school” in operations even in 2014 and as I learned there are so many companies who are NOT ONLINE, NOT adopting DIGITAL, and NOT really SOCIAL – and many are successful with impressive growth targets), and the conversation got exceptionally interesting when we spoke about the below questions:

  • Is there a boundary between online, digital and social strategies?
  • Does business strategy drive online marketing strategy?
  • Does digital drive social?
  • Does social drive digital?

The questions stayed with me..

A few days later, I was in discussion with another entrepreneur friend who runs a successful manufacturing unit which has a diversified business portfolio of apparel manufacturing and agricultural machinery. He was planning to launch a social campaign and again had some basic questions

  • Is online marketing necessary?
  • Digital / Social marketing – What first and What second? Why?

And then a few days back I had the opportunity to connect with a high-end fashion designer who again asked me the same question?

  • Should I do social? Which social channels?
  • Should I have a digital marketing strategy?

All led to long long long conversations and some interesting insights. Before I get into my views, I did some online research on the basic definitions.. Sharing snippets I found relevant:

Online Marketing (or Internet Marketing) refers to a set of powerful tools and methodologies used for promoting products and services through the Internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.

Digital Marketing refers to any marketing delivered via an online platform or involving an interactive response channel including mobile. Digital marketing is: Building awareness and promoting a brand or product using all available digital channels

Social Media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.

Without much ado, let me now share my key insights from the lens of a marketer

(1) Business Strategy should drive the Marketing Strategy; and Marketing insights can drive Business Strategy For e.g: If your business strategy is to provide a portfolio of products and services to your customers, your marketing strategy should be aligned accordingly. And if your marketing insights indicate that your customers want you to add a new service, then your business strategy should be open to the consideration

(2) Marketing initiatives should ALWAYS be based on marketing objectives

(3) Online, Digital and Social Media Marketing are marketing channels and a marketing strategy. The boundaries blur. Below is a conceptual view

Online Digital Social

Online Marketing examples include web-sites, blogs, SEO (Search Engine Optimization), SEM (Search Engine Marketing), online ads, e-mail marketing, online Press Release (PR)

Social Media Marketing examples include leveraging social media platforms like Twitter, FaceBook, LinkedIn for your marketing and promotional activities

Offline Marketing examples include print ads, Press Release, Direct Mail, Telemarketing, etc.

Real-world Social Marketing refers to marketing through ‘real-world’ social interactions and conversations at events, word-of-mouth publicity, etc.

(4) It is (near) impossible to show quantitative ROI (Return on Investment) for every marketing initiative – specially for Internet Marketing initiatives. In marketing parlance, the qualitative ROI can be subtle, long-term and not directly attributable. Below is an good way to showcase ROI

ROI

[Src: http://www.infographicsshowcase.com/roi-on-internet-marketing-services-infographic/ ]

(5)  “No Money Marketing” is often misunderstood. It is NOT about ZERO $ marketing spend, but optimally leveraging marketing channels coupled with creative marketing strategies to have maximum customer reach and impact in line with marketing objectives

(6) Social and Digital – What comes first? : It depends on your business, and your understanding of social and digital. I know of companies whose digital strategy drove their social media marketing strategies, and I know of companies whose social strategy drove their digital initiatives. Suffice to say, the digital world and social world are closely coupled and if you do one, you (or / and the ecosystem you’re a part of – like partners, customers, community, suppliers) also make inroads into the other. In most cases, Social Media Marketing is a sub-set of Digital Marketing.

(7) The choice of which social channels to use depends completely on your social media objectives and where your customers are. Don’t do Social because everyone is doing social and because it is the new buzzword. Do it because you believe it will add value to your business and marketing

(8) It is better not to start social media initiatives if you don’t have a long term plan, management commitment and the “right brains” behind your social initiatives. Too many companies start and stop too soon, and that impacts your brand negatively

(9) Digital and Social are evolving and will continue to evolve. Everyone is learning, so be open to learning, failing and course-corrections. That is the only way to succeed.

What do you think? Leave a comment to let me know…

How to fuel your creativity? – Here are 20 ways..

Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity” – Charles Mingus

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, the just saw something. It seemed obvious to them after a while” – Steve Jobs

Curiosity about life in all of its aspects, I think, is still the secret of great creative people” – Leo Burnett

Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will” – George Bernard Shaw

The “creative genius” is in different states for each of us
For some it is perpetually active :)
For some it is seldom active
For some it is dormant
And for some it is asleep :(

In this post I am listing 20 easy ways to fuel / spark / re-kindle your creativity. I have personally tried all of these and they work!

  1. Do nothing for 30 minutes a day. Just lie / laze around and let your thoughts flow. You will be surprised at the impact this has over a 1 week period!
  2. Dream – Yes! Day-dream :). There is something about dreaming which sparks better creativity
  3. Take a walk “ALONE”
  4. Disconnect for 15 minutes with the electronic world (including mobiles, TV, internet, Google, Twitter, Facebook) – Refreshingly liberating and aids significantly in “creativity”
  5. Listen to music
  6. Talk to someone you love (parents, friends, siblings, children, spouse)
  7. Look at the sky for 10 minutes (especially early morning or evening) – I don’t know why! But this always helps
  8. If you’re a right handed person, use you left hand for 15 minutes a day. In 1 week, you will experience the difference
  9. Indulge in physical exercise – Run, Dance, play a game, do whatever to get your heart pumping and hormones flowing!
  10. Meditate
  11. Read something you’d never usually read
  12. Watch a program you’d never usually watch
  13. Learn something new (For e.g.: Cooking, A new language, Art, Ikebana, Puppet making, make-up, yoga, photography, etc.)
  14. Laugh – Indulge in anything which makes you smile
  15. Sleep – Sleep is the best medicine for so many things, and can solve many a problem (no matter how complex or complicated)
  16. Think about the HAPPIEST moment(s) of your life – There’s something about a good memory which sometimes sparks the best creativity
  17. Look at old photographs
  18. Re-live the “good old days” in any way you can 
  19. Take a shower
  20. Your turn. And be CREATIVE :)

Have you tried any of these? Did they work for you.. Leave a comment to let me know

My (love) affair with blogging – How it came to be?

Regular readers of my blog know that I’ve been blogging for years now (4+ to be precise). I have chronicled my blogging journey in many of my posts to share my lessons and insights.

It was indeed an honor and a pleasure when Bhakthi Bapat Mathew requested me to give an interview on the chronicles of my blogging journey. For those who don’t know, Bhakti is a freelance journalist based in Bangalore, India. Bhakti has been writing for Indian and international publications since 2006.Her byline has appeared in CNN Travel, South China Morning PostWomen’s e-News (USA), The National (UAE), Friday Magazine (Gulf News), The Women’s International Perspective (The WIP, USA), Business Standard, Good Housekeeping, Mint, The Hindu, Deccan Herald, Spice Route, New Indian Express, and more.

She wanted to feature me in a special series she is doing on her blog. Titled. “How they did it?” she aims to bring to the fore-front stories of successful authors, journalists or bloggers. Each interview will delve into how that writer overcame the usual challenges to make a mark in the space. Past interviews feature Yashodhara Lal, Rasana Atreya and Advaita Kala . How could I say No?

THE interview below. Text is bold is the questions Bhakthi asked and my responses are below. Happy reading

By when did the blog pick up big readership? Any memories you remember from those early days of your blogging success.

Firstly, thank you for featuring me on your blog. I think “How they did it” is a great initiative that you’ve started, and am sure that it will help a lot of aspiring / newbie and even veteran  writers / bloggers. After all, we all learn from each other’s stories, right?

Coming to my blog, I think it was after 1-2 years of blogging on my own blogs, and a lot of guest posts in many global forums. Interestingly for me, the initial thrust came from global readership because my guest posts were published in forums like Problogger, ChangeBlog, etc. It was only much later that I became active in the Indian blog-o-sphere.

There are so many memorable moments mostly because they were completely unexpected and took me by surprise, and of course, made me happy. Top among them are:

  • Alyssa Milano (Yes! The American actress, producer and singer) shared my post on 12 Most Wonderful moments in the first year of Motherhood. This was in 2011, and about a year after I started blogging. The post went viral in a few minutes after she tweeted it. It was like with every blink of my eye the numbers just shot up :) I almost felt like a mini-celebrity!

  • My guest posts being accepted by Problogger. For those who don’t know, Problogger was started by Darren Rowse who was among the first bloggers globally to make money through his blog. It is a dream for bloggers around the world to get published here, and it can take months to fit in to their blogging schedule. It is one of those indications that “You have arrived as a blogger” :)

  • There have been many comments and shares on my posts from many globally respected leaders, CXO’s and influential / popular individuals / communities from corporate / business, politics, education, social media, marketing, movies, etc. For example, my posts were shared by the likes of Guy Kawasaki (former chief evangelist of Apple; co-founder of Alltop.com and currently Chief Evangelist at Canva), Angela Maiers (a globally respected educator and TED Speaker), etc. Also, my posts have been quoted in a number of forums.

When did you first start the blog…what was your main motivation in starting it?

In 2010, I thought to myself Maybe I should create a blog of my own too. But I had so many questions “What will I write about? Who will read them? Will anyone comment?” And most importantly, I did not know how / how much I will be able to blog. Anyway, I started a blog and published my first blog post as a private post. I felt I was not ready to share it with the world. It’s like when you start anything new, you have more questions than answers and are simply not sure about how things will work out. But over time, I began posting regularly. A few months later, I shared my posts with a few trusted friends and family and received positive and encouraging feedback. So one fine day in 2010, I decided to let my blogs go public and since then, there has been no looking back. In terms of motivation, there are a number of reasons:

  • One, I wanted an “online space” as a canvas for my words. Words which stem from dreams, thoughts, observations, analysis, learning’s, conversations, view-points, outlook, views, emotions, perspectives, achievements, mistakes, failures, lessons learnt, comprehensions, experiences and conclusions.
  • Two, the initial phases of motherhood are taxing physically, emotionally enriching / draining at the same time and lonely (socially) since you hardly have any time for social interactions. In that phase, I needed something intellectual stimulating and some social connections to keep me going through the long dark nights from the confines of my home and I found that in the world of blogs.
  • Three, When I became a mother, I used to ponder and introspect a lot on “deeper existential questions” on life and legacy. I’ve always believed words and writing can be a significant part of anyone’s personal legacy, and I hope mine will :) In fact two of my most popular posts are “What is your personal legacy?” and “What is your social media legacy?”. Be sure to read it :)
  • Lastly, To give back. I believe that many times it is “words” that make all the difference in life. So if my writings can make a positive difference in someone’s life – either by enabling them to learn, making them think, help them through a rough phase of life or just bringing some sunshine in their life, I’m good.

Incidentally, my tryst with blogging started at about the same time as my journey as a mother and so both are special to me.

My blogs include:

  • VERVE : The Quintessence of my Life – my personal blog and covers a broad range of topics around Life, Creativity, Parenting, Relationships, Human Experiences, Emotions, Lessons and Wisdom of life.
  • Nischala’s Space, Thoughts and Expressions – my professional blog in which I write about topics of professional interest like Social Media, Marketing, Leadership, Innovation and Strategy.
  • Worth a Read – – a compilation of interesting, touching, humorous write-ups that I come across — via mail, on the net or a random read… And believe it’s worth saving and worth reading again.

In the beginning, how often did you post, and later too, when it got popular?

Initially, I used to publish when I’d finish writing a post. So there would be phases when there would be five posts published on my blog in one day and many days when there would be no activity on my blogs.

It took a while to understand the my own process / method of blogging. Some days, I have 30 blog post ideas and some days I can write 10K words and on some days I’ve even written up to 20 blog posts!  I’d also done a post on this — The Biorythmic cycles of a blogger.

I think it takes a while to find the rhythm in the madness. Today, I am more structured and have a well-planned editorial calendar. I run 3 active blogs and target 1 post per week on each of the blogs. I also do at least 3 guest posts per month. So in one month, I have around 10-15 posts which go live :). I write almost every single day and have done it regularly for the past 4 years. I don’t publish everyday though!

According to you, what helped make the blog a success?

  • Choice of blog topics that have a large appeal: So I have a 10 year old girl who reads my blogs, and a 70 year old grandpa who says he enjoys my blogs.
  • Simple words, language and articulation: which make my writings unique and easy to read / comprehend, I’m told.
  • Posting regularly: This really comes from the love of writing, focus, planning and self-discipline.
  • Guest posts.
  • Focused blog marketing and promotion in online / social channels and communities.
  • Social networks and advocates who share my content generously.

One of the most challenging things for a new blogger is getting readers and comments. What can newbie bloggers do to get more readers?

I think that is the wrong question to ask or start with. The more important question is “Why will anyone read  your blog on Day 1? Or Day 2 or .. Day N” and that should drive your blogging efforts! And more specifically how many blogs have you read and how many comments have you left on other blogs?”.

In specific, here are the DO’s that have worked for me:

  • Have a specific niche for 70 – 80% of your posts
  • Have an authentic voice. Be real
  • Get to know your reader – Who is he / she? What do they want to read about?
  • Continuously provide compelling content
  • Religiously promote the blogs across social media

Here are the DONT’s

  • Pass off someone else’s content as your own. It has happened to me so many times, and trust me as a blogger, I DO NOT appreciate it.
  • Talk only about yourself and your personal life. No one wants to read beyond a point unless it is relevant or you are a celebrity already
  • Share negative / abusive / sensitive / incorrect information / opinions

Building blog traffic takes time (if you are not already a real-life celebrity). There is no overnight glory and success in blogging. One step at a time. Also the “Law of Karma” works well in blogs. I call it the “Blogging karma” – You get what you give – in thoughts, words, comments and shares :)

If you are a newbie “individual” blogger, I personally think that you’re starting late, so now you have to differentiate yourself to even find a place in the blogging world.

Did your blog help you professionally? If so, how?

  • More visibility at the workplace – I have a second identity now as a blogger :)
  • More visibility in the industry (IT) / across specific functional areas like Marketing, Social Media, Leadership, HR, etc.
  • CXO level connects – I have many CXO’s who read / comment / share my blogs. They know me on a first name basis
  • Professional networking – I’ve build so many wonderful online connections with people who inspire, assist and enable. Since they know me already, it is easy to connect and converse on (m)any issues
  • Re-connect with academia – As you know, I’m an IIMB alumni and a lot of my IIMB professors also read my blogs and share in their networks.

I know so many people and so many people know me because of my blogs :)

What, according to you, is the importance/role of offline networking (attending blog meets, lit events etc.) in growing a blog? Are there any examples of your own blog where offline networking helped?

I don’t know since I’ve never attended any blogging event till date. From what I’ve read / seen, it can boost your readership and strengthen the power of networks and relationships. So people share / like / comment / recommend you – It is like a peer-to-peer ecosystem.

Your thoughts on monetizing a blog through google adwords etc.?

No comments since I’ve not done it

What role, according to you, does SEO play in making a blog successful?

It plays a significant role. But to be honest, I don’t do any SEO for my personal blogs. I know bloggers for whom SEO made all the difference. To each his / her own.

Would be great if you could share details or examples with links showing just how successful the blog is…or stats, like at its peak, how many comments per post, views per day etc.

This number game is bad you know – in the corporate context, in Bollywood, in cricket, in politics or whatever! But I know that the bottom-line is data is accounted and hence valued more.

To give you an insight, one of my most popular posts  “33 Life Lessons No School really taught me” was shared 10K+ times in social media in about 3 days that it went live.

Personally, I’ve stopped tracking all this. However, I like to observe overall trends periodically because they give you insights into what your readers want to read. Like another most popular post on my blog has been around extra-marital affairs. I was surprised, but looks like it is an issue which people are keen to read about!

What’s your current professional status…

@ Status 1: Head of Marketing and Thought Leadership for a specialized theme in one of India’s largest IT service provider

@ Status 2: Mother, Wife, Daughter (in-law), Sister (in-law), Aunt…. and everything that it entails :)

@ Status 3: In between the two, I blog / write :)

For more tips  on blogging, visit this post by Nischala!

What is your view? Leave a comment to let me know….

Originally published here

T for Thought Leadership..

There are some buzzwords which will not go out of fashion in the business / corporate world. “THOUGHT LEADERSHIP” is one of them. When I first heard the word more than a decade ago at the start of my professional career, I was in “awe” as the word sounded important and impressive.

My first thoughts were “Don’t we all have a zillion thoughts zooming in our minds every single day, so what qualifies for thought leadership? How can anyone demonstrate leadership with their thoughts? Who decides that it is thought leadership? How does one demonstrate thought leadership?
With time and experience, I found these answers. Today, “Thought Leadership” is an integral part of my professional responsibilities.
And here’s the thing|
1) It is still in vogue to be associated with this “T” word or / and have it in your professional resume
2) It is still important and impressive to an individual / organization

According to Wikipedia, the term ‘Thought Leadership’ was coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz & Co magazine Strategy & Business, and used to designate interview subjects for that magazine who had business ideas which merited attention

Thought Leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” By Michael Brenner

I think Thought Leadership is many times about asking the RIGHT QUESTIONS too. In fact many times the questions are more important than the answers – as they get one to think and provide the direction for your strategy and plans.

Thought leadership should be an entry point to a relationship. Thought leadership should intrigue, challenge, and inspire even people already familiar with a company. It should help start a relationship where none exists, and it should enhance existing relationships.” By Daniel Rasmus

I fully concur with this definition. The only thing is that very many times “Thought leadership” is incidental or accidental, and consequently so are the relationships which is possibly and probably not a good space / place to be in for any business.

According to a Forbes article,
A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.

A thought leader is an individual or firm that significantly profits from being recognized as such.

I agree with this view. The most challenging part is to become a Thought Leader, or the big HOW? I’m not so sure if Thought Leadership always results (directly) in increased profitability. It can – provided it is marketed / positioned well, and reaches the right audience / reader.

Wikipedia says that “Thought leadership is often used as a way of increasing or creating demand for a product or service. High tech firms will often publish white papers with analysis of economic benefits of the product as a form of marketing”

Agreed! It is really about putting your voices and views in the marketplace and promoting it on multiple online / offline channels that your prospects view.

Why is Thought Leadership important today?

Simply because it is a competitive marketplace and every individual / organization has several thoughts on a periodic basis. Establishing “continuous leadership” on your thoughts is a direct testimonial to the kind of team that you have and a clear ‘market message’ that nurturing and sharing these thoughts is important to you / your team and your organization. Thought Leadership can sometimes be your one and only “key differentiators” in the GTM (Go-To-Market) Strategy. Hence it is imprative for organizations to build, nurture and demonstrate “Thought Leadership”

How to demonstrate Thought Leadership?

With your content. With you communications. With your conversations (online / offline)

Who should drive Thought Leadership?

The beauty of Thought Leadership is that it

Integrates with a SME (Subject Matter Expert)
Integrates with content and social media functions
Integrated with marketing functions
Integrated with Leadership

And so it really is a collective collaborative constructive responsibility of an individual / team / organization to showcase / demonstrate Thought Leadership over a period of time.

And lastly who determines it to be “Thought Leadership”?

This is a tricky one since it depends on who is the addressable market for your offerings / solutions / services / products and who is the (potential) target customer. What may be “Thought Leadership” to one may not be “Thought Leadership” to another. The point is that there should be an “industry / community / group” of experts who “publicly” ratify a thought as “Thought Leadership”…

Agree / Disagree? Leave a comment to let me know

Recommended Readings
What Is Thought Leadership? 5 Steps To Get It Right
What is a Thought Leader?
How to become a Thought Leader?

Why entrepreneurship? – 36 Reasons I discovered

The decision or choice to be an entrepreneur is no easy one (usually).. – whether you are a new kid on the block or you’ve had a corporate career for some (or large) part of your life.And yet, I increasingly read see and hear of so many people taking the deep plunge into entrepreneurship..

I always wondered “Why entrepreneurship?“…And I discovered 36 compelling reasons

(1) To create something new / unique / innovative

(2) To have a fair chance to make money that a corporate job can probably never really pay you

(3) To fell the thrill / high of building a new business / enterprise (This is very different from 1 above)

(4) To be your own boss

(5) To get away from your current boss / company / life

(6) To work on a purpose larger than yourself / life

(7) To generate employment and improve the quality of life for someone somewhere

(8) To work wholeheartedly on something that you are deeply passionate about, and strongly committed to

(9) To create wealth

(10) To experiment with something you’ve never done before

(11) To fulfill a dream

(12) Entrepreneurship is in the blood ; They can’t / won’t do anything else

(13) To lead from the front (really from the front)

(14) To make life worthwhile

(15) To truly solve a problem / market need

(16) To make life easier for someone somewhere

(17) To address a higher calling

(18) To challenge yourself, and push the envelope

(19) To be in control of your life – and not dependent on someone

(20) To live a life (style) that you’ve always desired

(21) To be in full-control of your time at work

(22) To take-over the family business / set-up

(23) To be in power, and to have the power to control, influence and determine the outcome of a zillion things

(24) To build / create / groom / mentor individuals ; a great opportunity to do it your way

(25) To prove a point – to yourself or someone else

(26) To dis-prove a theory / hypothesis / widely held popular belief. For e.g.: He / She can never be an entrepreneur

(27) To find a way to do something better / faster

(28) To pioneer the way to do something in a cost effective manner

(29) To settle past scores with someone. Sometimes jealousy or revenge are the cause for one to embark on entrepreneurial ventures

(30) To heal wounds of the mind and heart; To some entrepreneurship is therapeutic I’m told

(31) To do something worthwhile / productive with your time, skills and knowledge

(32) To pay the bills and put food on the table

(33) No one else is ready to employ / hire you :(

(34) To make a difference in someone’s life

(35) To maximize usage of both sides of your brain :) – Entrepreneurship needs optimal usage of the left and right side of the brain. Ample role of creativity and logic

(36) To leave a legacy which your forthcoming generations will be proud of

 

Did I miss any? Leave comments to let me know

Colors, Marketing and Colorful Marketing

This week at work has been a lot of creating marketing assets and planning an integrated marketing campaign. Suffice to say, it was busy and I don’t know how time went by.  The one point which was much debated and discussed was COLORS!! :)

I can’t emphasize the role importance and significance of colors in any communication, and more so if it is a marketing related corporate communication. Colors can be the one and only reason why you and I read something or not, why I feel or think something after we read a specific communication. I guess it is the same for you..

So on my (delayed) post for this week, I’m going to share with you some of interesting and insightful points on the “world of colors”.

ONE COLOR can MAKE IT / BREAK IT.. Agreed?

 

The Psychology of Color

by Dehahs.

 

Color Psychology in Logo Design

Additional Readings

http://www.colormatters.com/

 

Social Media Marketing Mistakes – Are you making these too?

Social Media is everywhere. In the morning news, in the paper, in the bus / train / car, in the clothes, in the phones, in the here and there and everywhere. Almost everyone I know thinks Social Media is the new age God / Goddess if you will. The mantra (or myth) is that if one embraces Social Media, then it is one step in the right direction, specially in a business context.

And yet, so many companies make some very fundamental social media mistakes. So what are those mistakes that i’ve heard or seen. Are you making them too? Read below to figure it out

(1)    I hear about Social Media buzz, I sparingly use Twitter / FaceBook, I can speak about Social Media without sounding like a fool.. BUT I don’t REALLY UNDERSTAND Social Media. Please go take a Social Media 101 class

(2)    I’m sure Social is key for my business because everyone else is doing Social. Really? Please re-think

(3)    I’m sure that Social Media Marketing would be effective for my business, but I’m not really sure who my customers are and if they are active on Social Media. Really? Go check how you’re making money. Once you know your customers, ask / find about their social media presence

(4)  I don’t know if Social Media is right for my business. Read the article on   How to determine which Social media fits your business

(5)    I don’t really know what and how to measure on Social Media. Go figure

(6)   I need to hire a very social person to handle my Social Media business. No! Virtual social is very different from the real-world social, and they can be at two ends of the spectrum

(7)   Social Media Marketing is free. No! It takes time and Time is money, remember?

(8)   Spending lots of time on social media means I’m doing it right. Quantity and Quality are two different things right?

(9)   Social Media Marketing is about putting someone all the time on Social media. Oh! No not really! They should be doing the right things on social

(10)  It is better to be in Social Media and do something than not be on Social Media. Hmm.. Well debatable! But if you’re there, you better do something right. If you get it all wrong, then you’re better off not attempting Social

50 Things I wish I’d truly understood (as a WOMAN) when I started my corporate career

A lot of times I get asked questions around what it takes to be a career woman in the corporate world. Invariably, my answers vary based on whom I am speaking to. Simply because a lot of things make up that elixir – Desire to work (or need to work for some women), Passion, Dedication, Commitment, Hard-work, Experience, Qualifications, Personal Brand, your professional networks and advocates and the kind of person you are.

While a lot is written and discussed on this subject, some critical points often get missed out. In this post I am sharing 50 things I wish I’d truly understood when I started my corporate career, albeit many of them are less spoken! While I have burnt my fingers many times on many of these points, the aim of writing it is to probably help you / some working woman in her career journey.

1)      The word CAREER starts with CARE. So take full responsibility to CARE for yourself, your professional growth and success

2)      Have career goals and objectives – Both short-term and long-term. You will go and grow only as far as you want to!

3)      Plan your career in line with your goals and objectives. Have a Plan A. Plan B. And Plan C. Many women are guilty of having no real career plan

4)      Know yourself – Discover your strengths and weaknesses. Be aware of them, accept them (including the fact that you are a woman) and find ways to improve and improvise.

5)      Believe in yourself. If you don’t there’s a chance that others also won’t

6)      Value yourself if you want others at work to value yourself

7)      Learn to say NO – at the workplace and at home. And No means NO. Make sure you understand it, and those around you understand it too

8)      Find a mentor. Having one early on in your career can sometimes be the only factor in determining how long your career will span, and how far you will go

9)      Invest in professional networks. They will hold you in good stead on the rainy days.

10)  At work – Show up. Own up. Speak up.

11)  You are the “CMO” (Chief Marketing Officer) of your work and career. Promote yourself and your work. Again, a lot of women lose out because they don’t get due credit and visibility for what they’ve done

12)  Read the news / Know what is in the news – General knowledge is always good

13)  Invest in your physical health and wellness – This will be one of the most important variables if you are serious about a long term career

14)  Learn to use technology for your benefit. Make an effort to know what you need, understand the power of technology and find ways to make technology work for you.

15)  Stay relevant in your field – read, take examinations / certifications, participate in community discussions, etc.

16)  Build your personal brand image – At work and out of work. Brand YOU should stand for something unique and reflective of you

17)  Communication is critical to success – Invest in enhancing you oral and written communication skills. This can sometimes be the most critical aspect of your career growth

18)  Presentation skills – Both creating presentations and making presentations is a must-have skill. Invest in learning

19)  Learn to negotiate. It does not come naturally to most women, but it can be learnt over time

20)  Learn to ask for help . It is OK to ask

21)  Make a personal resolution to learn something new periodically. Learning is one of the best ways to love yourself

22)  Find ways to improve productivity at work and home. Small things make a big difference

23)  To have a fair chance at success as a working women, learn to prioritize your work

24)  Knowing when to shut-up and when to speak-up is a personal asset. Speaking when you shouldn’t and not speaking when you should can become a liability

25)  Choose your battles wisely – at work and at home. You have finite energy and time, and not every battle is worth a fight

26)  When in doubt, use common sense, presence of mind or the Buddha Expression. They almost always work!

27)  Every now and then ask yourself the difficult questions. They will burst your bubbles and show you the clear picture

28)  Develop a daily routine and stick to it. For at least 3 months before you make any changes.

29)  Periodically, think and measure your ROTI (Return on Time Invested) for the things that you do – at work and out-of-work. If the returns don’t justify your time and efforts, pause and reflect and change course

30)  Give yourself some “ME Time” – every week to do at least 30 minutes of something you love. This will rejuvenate you

31)  Understand that while emotions define most women, control on your emotions will define your career path and its longevity

32)  Have “genuine” interests outside of work. Cooking, Dance, Writing, etc. Whatever! Find something and do it every now and then

33)  Have friends out of work. They will be critical to keep you going through the rough tides, and will provide the much needed ear, shoulder and perspective on those dark gloomy days / nights

34)  At work, it is about business. Don’t take / make everything personal

35)  Office politics is real and here to stay. Find a way to deal with it

36)  If you are at cross-roads / in a tough situation at work, make sure you speak up and share it with the right audience at the right forum. Even if it does not directly help you, it will indirectly help all the women who may face a similar situation in the future. One small voice can be the start of positive change, right?

37)  While earning is important, managing your finances and investments is even more critical. Save regularly, invest wisely and review your personal finances periodically. If you can’t / don’t have the time, hire professionals to do it. It is a worthwhile investment. Again, a lot of women are guilty of being clueless about where all their money went

38)  “The most important career choice a woman makes is who she marries” BY Sheryl Sandberg. This is 100% true. Understand its depth and accept its reality

39)  Work-Life Balance is elusive, and somewhat of a misnomer. Bottom-line, it is your work, your life and your balance. If it works for you, then all is well

40)  There is great inspiration and power in the “All women social networks”. Find one or two that interest you and become a member. Listen, Express and Share.

41)  If and when you become a mother, there will be a time-period (ranging between weeks to 3 years or more) when there could be a career break / you need to apply the career brake. That’s OK! If you are serious about a long term career , positive and objective, things will fall in place over a period of time

42)  Focus. Flow and Flex are the three foundational pillars for a working mother’s career continuum. They all play their role in the career graph of a working woman

43)  Once in a way, take up the cause and help another working woman. Just imagine the difference it can make if 1 working woman supported 1 other working woman for sometime

44)  No matter how complex, formidable, complicated and unique you think your situation is / maybe, remember that there is at least one other woman in the world who has faced a similar situation and found a way out of the adversity. So it is possible. Believe in it

45)  Every now and then, connect and speak with a working woman who is finding her way amidst the jungle for her spot in the sun. Personally, I always take away some wisdom, nuggets or insights from every such interaction, and they help me tremendously

46)  Try to stay positive no matter what! It does you more harm than good, and easier said than done. But worth a try!

47)  Have an open mind to try out unchartered territories at work.

48)  Age and Karma almost always catch up on you – no preferential treatment for women here J

49)  Your happiness is in your hands. You are the “Chief Happiness Officer” of your life. Play the part, and play it well J

50)  Thank (often and in your own personal way) your parents, your education, your teachers, your friends, your colleagues, etc. who all played their bit in shaping your career. Nothing takes you from good to great as fast as gratitude.

On that note, Thank you for reading me. And have a great day and a long prosperous career ahead.

Originally published here

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