Category Archives: Communication
There are some buzzwords which will not go out of fashion in the business / corporate world. “THOUGHT LEADERSHIP” is one of them. When I first heard the word more than a decade ago at the start of my professional career, I was in “awe” as the word sounded important and impressive.
My first thoughts were “Don’t we all have a zillion thoughts zooming in our minds every single day, so what qualifies for thought leadership? How can anyone demonstrate leadership with their thoughts? Who decides that it is thought leadership? How does one demonstrate thought leadership?”
With time and experience, I found these answers. Today, “Thought Leadership” is an integral part of my professional responsibilities.
And here’s the thing|
1) It is still in vogue to be associated with this “T” word or / and have it in your professional resume
2) It is still important and impressive to an individual / organization
According to Wikipedia, the term ‘Thought Leadership’ was coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz & Co magazine Strategy & Business, and used to designate interview subjects for that magazine who had business ideas which merited attention
“Thought Leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” By Michael Brenner
I think Thought Leadership is many times about asking the RIGHT QUESTIONS too. In fact many times the questions are more important than the answers – as they get one to think and provide the direction for your strategy and plans.
“Thought leadership should be an entry point to a relationship. Thought leadership should intrigue, challenge, and inspire even people already familiar with a company. It should help start a relationship where none exists, and it should enhance existing relationships.” By Daniel Rasmus
I fully concur with this definition. The only thing is that very many times “Thought leadership” is incidental or accidental, and consequently so are the relationships which is possibly and probably not a good space / place to be in for any business.
According to a Forbes article,
“A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.”
“A thought leader is an individual or firm that significantly profits from being recognized as such.”
I agree with this view. The most challenging part is to become a Thought Leader, or the big HOW? I’m not so sure if Thought Leadership always results (directly) in increased profitability. It can – provided it is marketed / positioned well, and reaches the right audience / reader.
Wikipedia says that “Thought leadership is often used as a way of increasing or creating demand for a product or service. High tech firms will often publish white papers with analysis of economic benefits of the product as a form of marketing”
Agreed! It is really about putting your voices and views in the marketplace and promoting it on multiple online / offline channels that your prospects view.
Why is Thought Leadership important today?
Simply because it is a competitive marketplace and every individual / organization has several thoughts on a periodic basis. Establishing “continuous leadership” on your thoughts is a direct testimonial to the kind of team that you have and a clear ‘market message’ that nurturing and sharing these thoughts is important to you / your team and your organization. Thought Leadership can sometimes be your one and only “key differentiators” in the GTM (Go-To-Market) Strategy. Hence it is imprative for organizations to build, nurture and demonstrate “Thought Leadership”
How to demonstrate Thought Leadership?
With your content. With you communications. With your conversations (online / offline)
Who should drive Thought Leadership?
The beauty of Thought Leadership is that it
Integrates with a SME (Subject Matter Expert)
Integrates with content and social media functions
Integrated with marketing functions
Integrated with Leadership
And so it really is a collective collaborative constructive responsibility of an individual / team / organization to showcase / demonstrate Thought Leadership over a period of time.
And lastly who determines it to be “Thought Leadership”?
This is a tricky one since it depends on who is the addressable market for your offerings / solutions / services / products and who is the (potential) target customer. What may be “Thought Leadership” to one may not be “Thought Leadership” to another. The point is that there should be an “industry / community / group” of experts who “publicly” ratify a thought as “Thought Leadership”…
Agree / Disagree? Leave a comment to let me know
First the good news..
The team at SheroesIndia wrote a post on “Must Follow Woman Influencers on Twitter” . It was a pleasant surprise to feature in that list among august company like Tanvi Gautam @tanvi_gautam , Ankita Gaba – @ankitagaba , Lakshmi Rebecca @lakshmirebecca , Kalki Koechlin @kalkikanmani , Gul Panag @GulPanag , Meeta Sengupta @Meetasengupta and Kiran Manral @KiranManral
The post starts off with “There are tons of women on Twitterati making their mark. SHEROES list down a few Indian women who are impacting the space in a massive way“. Being included as ONE among 20 Indian woman is indeed wonderful. I do follow many of them on Twitter, and I know that they are doing their bit and best to make a difference in their sphere of influence with their tweets.
Personally, this is the second time I feature in a list among Twitterati. The first one was in 2012 when Dr Tanvi Gautam create the first ‘epic list’ of 50 Indian Woman to follow on Twitter
Her list in her own words was about “A dedication it to all women thought leaders from Asia, not just from media and film, not just the corporate world but all the ones that are making a difference in their own way.”
Even today, the list is as relevant as it was 2 years back because the women from that list continue to make a difference in their own way. Some of the women who find a mention are
Kiran Bedi @thekiranbedi
Sairee Chahal @Sairee
Sania Mirza-Malik @MirzaSania
Kiran Mazumdar Shaw @kiranshaw
Sagarika Ghose @sagarikaghose
Azmi shabana @AzmiShabana
Anupama Chopra @anupamachopra
Barkha dutt @BDUTT
Jessie Paul @jessie_paul
Sucheta Dalal @suchetadalal
Rujuta Diwekar @RujutaDiwekar
Being featured amidst such amazing woman was indeed a a great honor and a humbling moment. It makes you happy, get attention (both in the real world and virtual world) and is extremely gratifying. Being in the spotlight makes me happy. Recognition is a great motivator in Social Media and in life.
Interestingly both the lists have several common names too!
But that’s not what this post is about? It is about my views on Why such lists are important? Why these women find a spot on these lists? And what it takes to be here?
So first.. Why such lists are important?
(1) They bring together in one place some awesome women so anyone can follow them, read and hear their views, opinions and perspectives on one / many subjects. I know I’ve connected with many of these women and learned immensely from their tweets / personal interactions
(2) They put ‘women’ in the spotlight and that is extremely important because it motivates, it inspires, it sets an example to more women
(3) They enable fostering networks and relationships amongst women and that is indeed a powerful force to reckon with – which can be the catalyst and harbinger for the cause and voice of many women’s issues.
Why these women find a spot on these lists?
(1) They are genuinely inspiring in what they share and do – Just follow them, and you’ll know why they’re on that list
(2) They are genuinely trying to make a difference with their words / tweets and shares on Social Media
(3) They are passionate about specific causes – And continuously support them
And what it takes to be here?
(1) Time - In today’s day and age, the most precious asset is “time”. And any serious Twitter / Social media user would know that being active on Twitter takes time and energy (which many times comes at the cost of letting-go many other things in life – specifically if you are a woman!), especially if you intend to be on Twitter for the long haul. Almost all these women are regular, active and serious Twitter users, so they are giving it time, focus and attention
(2) Willingness to share and speak up – Almost all these women are not shy to honestly share their life experiences, personal stories of success or failure, views, opinions, perspectives on one / many issues. So they speak up and share when given the opportunity, and that only helps the cause of women in terms of inspiration and bringing to the fore-front many critical and real issues
(3) Positivity - Again almost all these women are extremely positive, optimistic and hopeful (most of the times) while being conscious of the realities of today – especially in the context of women’s issues, empowerment and endowment
(4) Value - At the end of the day, Twitter is a free social media platform. While being free to use, any Twitter user has complete freedom to choose whom he / she will Follow / Unfollow. So your tweets should be of “value” to anyone who is reading, and almost all these women continuously share valuable content / tweets
And yes, before I forget another pleasant surprise came my way a few days back. The kind folks at Fempowerment Awards
@FempowermentMC Femspiration sent my way a #FemTribute .
As I sign-off, I’d like to say Thank you to all those who create these lists, and to all the women who continue to make a difference in their own way , in their own sphere of influence!
What do you think? Leave a comment to let me know…
This week at work has been a lot of creating marketing assets and planning an integrated marketing campaign. Suffice to say, it was busy and I don’t know how time went by. The one point which was much debated and discussed was COLORS!! :)
I can’t emphasize the role importance and significance of colors in any communication, and more so if it is a marketing related corporate communication. Colors can be the one and only reason why you and I read something or not, why I feel or think something after we read a specific communication. I guess it is the same for you..
So on my (delayed) post for this week, I’m going to share with you some of interesting and insightful points on the “world of colors”.
ONE COLOR can MAKE IT / BREAK IT.. Agreed?
Social Media is everywhere. In the morning news, in the paper, in the bus / train / car, in the clothes, in the phones, in the here and there and everywhere. Almost everyone I know thinks Social Media is the new age God / Goddess if you will. The mantra (or myth) is that if one embraces Social Media, then it is one step in the right direction, specially in a business context.
And yet, so many companies make some very fundamental social media mistakes. So what are those mistakes that i’ve heard or seen. Are you making them too? Read below to figure it out
(1) I hear about Social Media buzz, I sparingly use Twitter / FaceBook, I can speak about Social Media without sounding like a fool.. BUT I don’t REALLY UNDERSTAND Social Media. Please go take a Social Media 101 class
(2) I’m sure Social is key for my business because everyone else is doing Social. Really? Please re-think
(3) I’m sure that Social Media Marketing would be effective for my business, but I’m not really sure who my customers are and if they are active on Social Media. Really? Go check how you’re making money. Once you know your customers, ask / find about their social media presence
(4) I don’t know if Social Media is right for my business. Read the article on How to determine which Social media fits your business
(5) I don’t really know what and how to measure on Social Media. Go figure
(6) I need to hire a very social person to handle my Social Media business. No! Virtual social is very different from the real-world social, and they can be at two ends of the spectrum
(7) Social Media Marketing is free. No! It takes time and Time is money, remember?
(8) Spending lots of time on social media means I’m doing it right. Quantity and Quality are two different things right?
(9) Social Media Marketing is about putting someone all the time on Social media. Oh! No not really! They should be doing the right things on social
(10) It is better to be in Social Media and do something than not be on Social Media. Hmm.. Well debatable! But if you’re there, you better do something right. If you get it all wrong, then you’re better off not attempting Social
There is power in questions. The right questions. Questions which make you think, reflect, introspect. Questions which push you out of your comfort zone, which burst a few bubbles, which show you the real picture, which make you understand and realize many things.
Asking the right questions to yourself come sometimes be the best gift you give yourself. Simply because when you ask the right questions, your thoughts are channeled in the right direction.
As I look back at my own life, some questions have been eye-openers for me.. Some have changed my outlook to life.. And many have changed my life.
In this post I’m sharing some of those powerful questions with you in the hope that they compel you to introspect and internalize life’s many lessons.
1) Am I doing things that I love?
If you are doing things you love, then great. If not, then you probably would give one of the following reasons –Circumstances out of my control, Other Priorities, Unplanned / unexpected situations, Never ending Constraints, Commitments to be honored, Personal Limitations. Well, do remember that every human-being anywhere on this earth (either today or generations ago) had / has one / many of the above at one / many phases in life– So you are not alone. And yet, some people always find or make the time to do things that they love. Maybe you need to just squeeze in that little time to do things you love or make a vocation of the things you love. Doing things you love will almost always make you happy. Even if it is for 10 minutes a day. For some this joy comes in reading, for some in writing, for some in watching TV, for some in sleeping, for some in creating something worthwhile.. Whatever it is.. Discover.. Make time for it. and Do it! It makes a difference
2) Am I learning enough?
Learning is a very important dimension to personal growth and development. It does not matter what you are learning, from whom you are learning, how you are learning, how much you are learning – But what’s important is that you learn consciously and invest some time and effort regularly to learn new things. If in your own assessment you are not learning enough, then it’s important to identify what you want to learn and set aside time on a regular basis for learning. I honestly believe if you love yourself, you will make an attempt to learn something new regularly. Try it and see for yourself if you don’t believe me
3) Am I content with the current state of my overall health?
The fact is that your overall state of health and well-being will determine the quality of your life today and tomorrow. Hence, it is imperative that you take time to invest in your overall health and wellness. In reality, you know your state of personal health the best, and hence you would be the best judge. If you are not content, then it’s time to ask yourself what is it that you need to, want to do and should do to improve it?
4) Am I really happy with myself?
Another very profound question – But the answer to which can sometimes be a revelation to you. Simply because you try to make everyone around you happy; and end up unhappy with yourself. While it is great to make others happy, it is also important that you invest in your own happiness. So do mull over this and see if you need to change one / many aspects of your own life
5) Am I spending time with those who matter to me?
Again, time is one of your most valuable personal assets. So use it wisely, and ensure that you earmark some time periodically for those who matter to you – It can be your family, friends, staff, acquaintances, colleagues, soul-mates, etc. But sharing your life with those who matter strengthens relationships and does wonders to your happiness quotient
6) Am I living life to the best of my potential?
You are endowed with infinite potential – Some you are aware, some unexplored and some ignored. But if you ask yourself this question again and follow it with Why? Why Not? – You will get the answers. Not just a Yes No kind of answer, but more importantly answers which will enable you to live life to the best of your potential
7) Am I happy with the current state of my immediate living environment?
Your current living environment – be it at work or office or anywhere else affects your thoughts, your energies, your productivity and your creativity. So make sure it is clean, well-organized and the way you want it to be – to get the best out of yourself
8) Have I made peace with my past?
Many of us tend to hold on to our past; and how ever hard we try we are unable to let-go. And in life it’s important to let-go and make peace with your past – especially the negativity. Just accept it and release the baggage (Easier said than done, but it is not impossible!). Of course, it is wise to take the lessons along. And then focus your energies on the present and future
9) Am I giving enough?
In life, you give some and you get some. Most of us tend to receive more than we give. In the long run, it’s important to give – To friends, family, acquaintances, co-workers, an unknown face, a needy soul, someone less fortunate, another living being.
And what can you give? A smile, an advice, a thought, a good deed, an idea, a motivation, an inspiration, time, knowledge, support, a shoulder, a ear, a helping hand, a life lesson, wisdom..
10) Am I really experiencing life?
Are you really experiencing life – Love, Laughs, Romance, Tears, Cultures, People, Heart-breaks, Passions, Rainbows, Disappointments, Failure, Trials, Experiments, Cuisines, Technology,….. In the moment.. In this moment… And are you making the moment count? Because the more open you are, the more your experience, the more you enjoy and the more fulfilling life is…
Those are my questions for the day? What are your questions? And what are your answers? Leave a comment to let me know
And just I was about to Publish this, I came across an excellent infographic titled “The Self-Reflection Manifesto” : 101 Questions to ask yourself. Truly powerful questions, right? Now read and answer for yourself
Originally published here
The Working Mother’s Career Continuum: FOCUS. FLOW. FLEX
Let me start with the wishes. HAPPY MOTHER’S DAY to you and your mother and all the mothers who made a difference in your life! Mothers are indeed the reason you and I exist, and most often the reason why we are what we are today and possibly / probably the BEST thing that happened in our lives (If you don’t believe me, ask your mother / someone who lost their mother!)! Take a moment to say THANK YOU for the fact that you have your MOTHER in your life.
Ever since I became a mother, I have a new found respect and admiration for any / every working mother.
No matter where she works
No matter what her work entails
No matter where she lives
No matter what her circumstance is
She is a STAR!
Not for a day.
Not for Mother’s day.
But for every single day!
Let me start with the facts | It is TOUGH… Really TOUGH to be a working mother. It tests you at every level in very many ways almost every single day, and you have to find a way to pass. You can fail for a day or two, but then you will to get up, move forward and find a way to pass. No grace marks really! First, there is sheer physical exhaustion in getting through each day at work and at home. Then there is mental stress (again both at work and at home). Following closely are the the emotional pangs (of guilt, fears, anxieties, worries, concerns about your role as a mother and your children). Next are the expectations of the family, spouse, work, the education system (both from the children and from the parents) and last but not least, is the collective impact of the society we live in (in terms of continuous judgment, expectations, day-to-day operational issues / constraints / dependencies, etc.). Every single day is a tight-rope balancing act. You fumble a little, lose focus, lose balance and the entire equilibrium is disturbed. And yet, as working mothers you have to find a way to make it all fall-in-line.
Now first is the much-debated decision of “To Work or Not” after you become a mother. There is no right or wrong. It is a personal choice and depends on your personal context / situation and circumstance. Some mothers find that full-time-motherhood is their calling and give up everything else. Some are forced to become full-time-mothers by family pressures. Some mothers have to quit for lack of any alternative / support systems. Some mothers have to work due to financial commitments and liabilities / to put food on the table / marital discord. Some mothers find alternate career choices (not corporate careers) and make it work because they passionate about something / because full-time-motherhood is not their cup of tea. And some mothers find their place in the corporate world. There really no-one-size that fits all and yet, it has to fit RIGHT for YOU!
A lot of times I am asked for my views on what it takes to be a working mother. In this post, I’m sharing my opinion based on my personal experiences in a corporate career, and what I’ve seen in other working mothers.
As a working mother, if you are serious about your career and want a fair share at success, your career continuum should have 3 foundational pillars
As a mother, to have a career, you have to be focused
As a mother, to have a fair chance at career success, you have to be super-focused
The one MUST HAVE mantra for any / every working mother is FOCUS. Without focus, you will really not be able to survive or thrive at work.
Following are the things which you should be focused about:
(i) Your work tasks for the day – Know what you should get done for the day, Plan for it and Just do it.
(ii) Your career objectives for the year – Ensure you define / know them and work towards achieving them. You will only go so far without knowledge / clarity on your career objectives
(iii) Your career goals for the long-term (say 3/ 5 / 10 years) – Be clear (somewhat) on where you are headed in the long term. If you have a view on the end, chances are you will reach there. If you don’t, chances are you will spend enough time in the journey without reaching anywhere. And if that is what you want, it is fine too. But make sure you acknowledge this to yourself.
As a mother, to have a career, you have to flow today
As a mother, to have a long-term-career, you have to keep flowing today and tomorrow
By flow, what I really mean is “career continuity”. I cannot emphasize how critical it is to be in touch with your work and to keep going no matter what. Sometimes you may be compelled to take a break / brake. Sometimes, you may have to choose “not-so-great” options / career paths / alternatives, but in the long run being in the “flow” makes all the difference.
Why? One, you earn (whatever little, it does wonders to your own self-confidence and independence). Two, you learn. Three, the “gaps” in your resume will not really go against you. Four, you stay in touch and enhance you knowledge, skills. Five, you are at the table, so more visible than when you are within the confines of your home. Six, you have more opportunities to network and build professional relationships.
As a working mother, there will be times in your life when you have to take career breaks / put a brake on your career. The issue for most mothers becomes that they don’t really decide on the duration of this and plan around it. Consequently, it gets harder to get back to active work. First, it is your own inertia to get back to work which is a huge impediment. Then there is the lack of ‘relevant’ knowledge and skills due to the time away from work. Lastly, there is the issue of lack of a commensurate compensation in lieu of the career breaks.
Following are the things which you should know about “Flow”:
(i) It is better to be in a state of flow than being stagnant for too long – especially if you have a corporate career / harbor entrepreneurial ambitions. If you flow, chances are better for you to move ahead, right?
(ii) Ensure that you are focused on “being in flow” with respect to your work / career. This will be the most crucial with respect to career longevity and growth
(iii) While flow without focus (i.e. a definite end goal) is good in some career phases to give you career continuity and longevity, make sure you “time-box” these phases.
(iv) While flow is important, once in a way make sure you pause – for career reflection, introspection, insights and course corrections. Being in a state of perpetual flow does not help either
As a mother, to have a career, you have to make flex work for you today
As a mother, to have a chance at success in your career, you have to make flex work for you almost every day
No working mother ever managed without a little or a lot of flexibility. It is the only realistic way to manage the elusive work-life balance.
Following are the things which you should know about “Flex”:
(i) “Flex” is great if you have “Focus” and are in the ”Flow”
(ii) There is no universal definition / agreement on what “flex” working is. Make sure you know and understand what it means to you and to the people / organization you are working for / with. The lesser the gap and mismatch of expectations, the better your chance at success
(iii) DO NOT abuse / misuse the “flex” work option. It does more harm than good if you are caught on the wrong foot – Both for your own career and the larger cause of “work flex” options for other working women / mothers.
As I sign-off, my mantra for working mothers
Ensure you flow
Make “flex” work for you
What are your views of the career continuum of working mothers? Leave a comment to let me know
Do you have goals?
Do you want to achieve them?
Do you know how to get there?
Hmm.. Well.. If you’re looking for some guidance, then this is the post written for you based on all the I have observed and learned in my life…
D1: Discover your goals for life
“If you want to live a happy life, tie it to a goal, not to people or things.” BY Albert Einstein
Discovering your goals is the first step to get there. And discovery can sometimes take a lot of time, effort and also support from those around you. But discovery is really the process in which you think through what you want to achieve. For e.g.: I would like to write more often can be a broad goal that you discover for yourself
D2: Define your goals in a clear and concise fashion
“A goal is not always meant to be reached, it often serves simply as something to aim at.” BY Bruce Lee
The next step is to precisely define what you really want to achieve. The more specific you are, the better are your chances in reaching your goal. And the best way is to define SMART goal (Simple Measurable Action-Oriented Realistic and Time Bound). For e.g.: I will publish one blog every month of this year is a good target to start off with for any blogger
D3: Design a plan to achieve your goal
“A goal without a plan is just a wish.” BY Larry Elder
Once you have defined your goals, design a realistic plan to achieve your goal. I emphasize on realistic as you need to be cognizant of your current commitments, circumstances and constraints; and model a “personalized plan” factoring all of these. For e.g.: I will wake up at 6 AM and write for 30 mins on Tuesdays & Thursdays; as I need to reach work only by 9 AM.
D4: Develop your skills and everyday routine in line with your plan
To reach any goal, you usually need to develop new skills on some areas and also possibly hone and enhance skills on some areas. The best way to do this is to integrate specific tasks into your everyday routine. For e.g.: Let’s continue with the goal of writing. Every writer needs to read continuously to hone their writing skills. So one specific action plan is to set aside 15 mins everyday (say during lunch time) when you will read diverse articles from diverse authors. Not only does this reading enable you to become aware of writing styles, but also increases your own knowledge base on one / more topics.
D5: Be Dedicated in doing what you have to do when you have to do it
“Whenever you want to achieve something, keep your eyes open, concentrate and make sure you know exactly what it is you want. No one can hit their target with their eyes closed.” BY Paulo Coelho
Next and very important is that you need to be personally dedicated towards achieving your goals. If this means that you make some sacrifices and choices to achieve this, then so be it. But be dedicated, sincere and put your best foot forward to reach your goals.
D6: Be Determined to achieve your goals
“know what you want, work to get it, then value it once you have it.” BY Nora Roberts
The road to any goal has its share of ups and downs. And what will make the difference in helping you reach your goals is usually how determined you are. So stay focused, objective and positive; and when things get rough and tough – be a little kind on yourself, but never lose sight of your goal.
D7: Dream about your goals at every opportunity you get
“Reach high, for stars lie hidden in you. Dream deep, for every dream precedes the goal.” BY Rabindranath Tagore
One of the most important dimensions to achieving your goal is to dream about it at every opportunity you can. Dream the moment .. Create a visual memory .. and live the dream everyday. Before you know it, your dream will be reality and your goal will be well achieved..
On that note, Dare to Dream BIG; and work towards achieving your GOALS in LIFE!