Being among Twitterati – What it takes and what it means?

First the good news..

The team at SheroesIndia wrote a post on “Must Follow Woman Influencers on Twitter” . It was a pleasant surprise to feature in that list among august company like Tanvi Gautam @tanvi_gautam , Ankita Gaba – @ankitagaba , Lakshmi Rebecca @lakshmirebecca , Kalki Koechlin @kalkikanmani , Gul Panag @GulPanag , Meeta Sengupta @Meetasengupta and Kiran Manral @KiranManral

The post starts off with “There are tons of women on Twitterati making their mark. SHEROES list down a few Indian women who are impacting the space in a massive way“. Being included as ONE among 20 Indian woman is indeed wonderful. I do follow many of them on Twitter, and I know that they are doing their bit and best to make a difference in their sphere of influence with their tweets.

Personally, this is the second time I feature in a list among Twitterati. The first one was in 2012 when Dr Tanvi Gautam create the first ‘epic list’ of 50 Indian Woman to follow on Twitter

Her list in her own words was about “A dedication it to all women thought leaders from Asia, not just from media and film, not just the corporate world but all the ones that are making a difference in their own way.”

Even today, the list is as relevant as it was 2 years back because the women from that list continue to make a difference in their own way. Some of the women who find a mention are
Kiran Bedi ‏ @thekiranbedi
Sairee Chahal ‏ @Sairee
Sania Mirza-Malik ‏ @MirzaSania
Kiran Mazumdar Shaw ‏ @kiranshaw
Sagarika Ghose ‏ @sagarikaghose
Azmi shabana ‏ @AzmiShabana
Anupama Chopra ‏ @anupamachopra
Rashmibansal ‏ @rashmibansal
Barkha dutt ‏ @BDUTT
Jessie Paul ‏ @jessie_paul
Naina ‏ @Naina
Sucheta Dalal ‏ @suchetadalal
Rujuta Diwekar ‏ @RujutaDiwekar

Being featured amidst such amazing woman was indeed a a great honor and a humbling moment. It makes you happy, get attention (both in the real world and virtual world) and is extremely gratifying. Being in the spotlight makes me happy. Recognition is a great motivator in Social Media and in life.

Interestingly both the lists have several common names too!

But that’s not what this post is about? It is about my views on Why such lists are important? Why these women find a spot on these lists? And what it takes to be here?

So first.. Why such lists are important?
(1) They bring together in one place some awesome women so anyone can follow them, read and hear their views, opinions and perspectives on one / many subjects. I know I’ve connected with many of these women and learned immensely from their tweets / personal interactions
(2) They put ‘women’ in the spotlight and that is extremely important because it motivates, it inspires, it sets an example to more women
(3) They enable fostering networks and relationships amongst women and that is indeed a powerful force to reckon with – which can be the catalyst and harbinger for the cause and voice of many women’s issues.

Why these women find a spot on these lists?
(1) They are genuinely inspiring in what they share and do – Just follow them, and you’ll know why they’re on that list
(2) They are genuinely trying to make a difference with their words / tweets and shares on Social Media
(3) They are passionate about specific causes – And continuously support them

And what it takes to be here?
(1) Time - In today’s day and age, the most precious asset is “time”. And any serious Twitter / Social media user would know that being active on Twitter takes time and energy (which many times comes at the cost of letting-go many other things in life – specifically if you are a woman!), especially if you intend to be on Twitter for the long haul. Almost all these women are regular, active and serious Twitter users, so they are giving it time, focus and attention
(2) Willingness to share and speak up – Almost all these women are not shy to honestly share their life experiences, personal stories of success or failure, views, opinions, perspectives on one / many issues. So they speak up and share when given the opportunity, and that only helps the cause of women in terms of inspiration and bringing to the fore-front many critical and real issues
(3) Positivity - Again almost all these women are extremely positive, optimistic and hopeful (most of the times) while being conscious of the realities of today – especially in the context of women’s issues, empowerment and endowment
(4) Value - At the end of the day, Twitter is a free social media platform. While being free to use, any Twitter user has complete freedom to choose whom he / she will Follow / Unfollow. So your tweets should be of “value” to anyone who is reading, and almost all these women continuously share valuable content / tweets

And yes, before I forget another pleasant surprise came my way a few days back. The kind folks at Femspiration sent my way a #FemTribute .
FemTribute
As I sign-off, I’d like to say Thank you to all those who create these lists, and to all the women who continue to make a difference in their own way , in their own sphere of influence!

What do you think? Leave a comment to let me know…

Colors, Marketing and Colorful Marketing

This week at work has been a lot of creating marketing assets and planning an integrated marketing campaign. Suffice to say, it was busy and I don’t know how time went by.  The one point which was much debated and discussed was COLORS!! :)

I can’t emphasize the role importance and significance of colors in any communication, and more so if it is a marketing related corporate communication. Colors can be the one and only reason why you and I read something or not, why I feel or think something after we read a specific communication. I guess it is the same for you..

So on my (delayed) post for this week, I’m going to share with you some of interesting and insightful points on the “world of colors”.

ONE COLOR can MAKE IT / BREAK IT.. Agreed?

 

The Psychology of Color

by Dehahs.

 

Color Psychology in Logo Design

Additional Readings

http://www.colormatters.com/

 

Social Media Marketing Mistakes – Are you making these too?

Social Media is everywhere. In the morning news, in the paper, in the bus / train / car, in the clothes, in the phones, in the here and there and everywhere. Almost everyone I know thinks Social Media is the new age God / Goddess if you will. The mantra (or myth) is that if one embraces Social Media, then it is one step in the right direction, specially in a business context.

And yet, so many companies make some very fundamental social media mistakes. So what are those mistakes that i’ve heard or seen. Are you making them too? Read below to figure it out

(1)    I hear about Social Media buzz, I sparingly use Twitter / FaceBook, I can speak about Social Media without sounding like a fool.. BUT I don’t REALLY UNDERSTAND Social Media. Please go take a Social Media 101 class

(2)    I’m sure Social is key for my business because everyone else is doing Social. Really? Please re-think

(3)    I’m sure that Social Media Marketing would be effective for my business, but I’m not really sure who my customers are and if they are active on Social Media. Really? Go check how you’re making money. Once you know your customers, ask / find about their social media presence

(4)  I don’t know if Social Media is right for my business. Read the article on   How to determine which Social media fits your business

(5)    I don’t really know what and how to measure on Social Media. Go figure

(6)   I need to hire a very social person to handle my Social Media business. No! Virtual social is very different from the real-world social, and they can be at two ends of the spectrum

(7)   Social Media Marketing is free. No! It takes time and Time is money, remember?

(8)   Spending lots of time on social media means I’m doing it right. Quantity and Quality are two different things right?

(9)   Social Media Marketing is about putting someone all the time on Social media. Oh! No not really! They should be doing the right things on social

(10)  It is better to be in Social Media and do something than not be on Social Media. Hmm.. Well debatable! But if you’re there, you better do something right. If you get it all wrong, then you’re better off not attempting Social

Questions to ask and answer for yourself

There is power in questions. The right questions. Questions which make you think, reflect, introspect. Questions which push you out of your comfort zone, which burst a few bubbles, which show you the real picture, which make you understand and realize many things.

Asking the right questions to yourself come sometimes be the best gift you give yourself. Simply because when you ask the right questions, your thoughts are channeled in the right direction.

As I look back at my own life, some questions have been eye-openers for me.. Some have changed my outlook to life.. And many have changed my life.

In this post I’m sharing some of those powerful questions with you in the hope that they compel you to introspect and internalize life’s many lessons.

1) Am I doing things that I love?

If you are doing things you love, then great. If not, then you probably would give one of the following reasons –Circumstances out of my control, Other Priorities, Unplanned / unexpected situations, Never ending Constraints, Commitments to be honored, Personal Limitations. Well, do remember that every human-being anywhere on this earth (either today or generations ago) had / has one / many of the above at one / many phases in life– So you are not alone. And yet, some people always find or make the time to do things that they love. Maybe you need to just squeeze in that little time to do things you love or make a vocation of the things you love. Doing things you love will almost always make you happy. Even if it is for 10 minutes a day. For some this joy comes in reading, for some in writing, for some in watching TV, for some in sleeping, for some in creating something worthwhile.. Whatever it is.. Discover.. Make time for it. and Do it! It makes a difference

2) Am I learning enough?

Learning is a very important dimension to personal growth and development. It does not matter what you are learning, from whom you are learning, how you are learning, how much you are learning – But what’s important is that you learn consciously and invest some time and effort regularly to learn new things. If in your own assessment you are not learning enough, then it’s important to identify what you want to learn and set aside time on a regular basis for learning. I honestly believe if you love yourself, you will make an attempt to learn something new regularly. Try it and see for yourself if you don’t believe me

3) Am I content with the current state of my overall health?

The fact is that your overall state of health and well-being will determine the quality of your life today and tomorrow. Hence, it is imperative that you take time to invest in your overall health and wellness. In reality, you know your state of personal health the best, and hence you would be the best judge. If you are not content, then it’s time to ask yourself what is it that you need to, want to do and should do to improve it?

4) Am I really happy with myself?

Another very profound question – But the answer to which can sometimes be a revelation to you. Simply because you try to make everyone around you happy; and end up unhappy with yourself. While it is great to make others happy, it is also important that you invest in your own happiness. So do mull over this and see if you need to change one / many aspects of your own life

5) Am I spending time with those who matter to me?

Again, time is one of your most valuable personal assets. So use it wisely, and ensure that you earmark some time periodically for those who matter to you – It can be your family, friends, staff, acquaintances, colleagues, soul-mates, etc. But sharing your life with those who matter strengthens relationships and does wonders to your happiness quotient

6) Am I living life to the best of my potential?

You are endowed with infinite potential – Some you are aware, some unexplored and some ignored. But if you ask yourself this question again and follow it with Why? Why Not? – You will get the answers. Not just a Yes No kind of answer, but more importantly answers which will enable you to live life to the best of your potential

7) Am I happy with the current state of my immediate living environment?

Your current living environment – be it at work or office or anywhere else affects your thoughts, your energies, your productivity and your creativity. So make sure it is clean, well-organized and the way you want it to be – to get the best out of yourself

8) Have I made peace with my past?

Many of us tend to hold on to our past; and how ever hard we try we are unable to let-go. And in life it’s important to let-go and make peace with your past – especially the negativity. Just accept it and release the baggage  (Easier said than done, but it is not impossible!). Of course, it is wise to take the lessons along. And then focus your energies on the present and future

9) Am I giving enough?

In life, you give some and you get some. Most of us tend to receive more than we give. In the long run, it’s important to give – To friends, family, acquaintances, co-workers, an unknown face, a needy soul, someone less fortunate, another living being.

And what can you give? A smile, an advice, a thought, a good deed, an idea, a motivation, an inspiration, time, knowledge, support, a shoulder, a ear, a helping hand, a life lesson, wisdom..

10) Am I really experiencing life?

Are you really experiencing life – Love, Laughs, Romance, Tears, Cultures, People, Heart-breaks, Passions, Rainbows, Disappointments, Failure, Trials, Experiments, Cuisines, Technology,….. In the moment.. In this moment… And are you making the moment count? Because the more open you are, the more your experience, the more you enjoy and the more fulfilling life is…

Those are my questions for the day? What are your questions? And what are your answers? Leave a comment to let me know 

And just I was about to Publish this, I came across an excellent infographic titled “The Self-Reflection Manifesto” : 101 Questions to ask yourself. Truly powerful questions, right? Now read and answer for yourself

The Self-Reflection Manifesto

Explore more visuals like this one on the web’s largest information design community – Visually.


Originally published here

Asking for Help: Are you an A+ on a D-?

STRESS” – That 6 letter dreaded word! Stress can be the cause or / and effect of many a physical ailment, emotional upheaval, mental discord and dissonance, financial turmoil, and lack of a social life. Stress can be the one single cause that prevents many of us from doing our best in life. Stress can be the cause for many of us to stay awake all night. Bottomline, stress can be manifested due to several things in life, and stress has many manifestations in our lives.

As I observe, converse and interact with working women (especially working mothers) in India, I find that they are probably and possibly the “most stressed out” profile of people. The sheer diversity and complexity of issues women deal with on a regular basis is mind-boggling. Issues from demands of the workplace, office politics, marital discord, extra-marital affairs, new age parenting and dealing with the children of today’s era, self-confidence, sheer anxiety of dealing with every-day operations (the house-help, the cooking, the home maintenance, etc.), exhaustion and health issues, dealing with expectations of family / extended family, lack of “ME” time, financial woes, depression, etc. After all being a working woman does come with its share of challenges. Click here to read the multi-dimensional issues that she deals with.

As I look back at my own career and life, I strongly believe that 2 things can help the cause of “working women” / “working mothers” to deal with stress.

1)      Learning to say NO. Click here to read my earlier post on this

2)      Asking for help

In this post, I’m going to share a few tips and pointers for working women based on my personal experiences.

Refusing to ask for help when you need it is refusing someone the chance to be helpful.” BY Ric Ocasek

1)      The easiest way to get help is to ASK for it

Don’t be shy asking for help. It doesn’t mean you’re weak, it only means you’re wise

A lot of us find it hard to ask for help. I speak from experience here! I don’t know if it is due to our culture, upbringing, education or just the way we are wired. But I used to find it very very hard to ask for help. Until I became a mother. I then realized that it would be impossible to survive without help. So I asked for help. I used to feel very uncomfortable initially, but I learned over time. Today, I don’t think twice.

So, the important take-away

  • Be clear about what exactly you want help for. For e.g: “I need help at home in the morning” V/S “I need help from 7 AM to 8 AM to help me with cooking
  • The easiest way to get help is to ASK for it
  • Sometimes the best way to ask for help is to understand “how to do it”, and “to get it done”

2)      Too much help is not good either

Remember, if you ever need a helping hand, it’s at the end of your arm, as you get older, remember you have another hand: The first is to help yourself, the second is to help others.” BY Audrey Hepburn

 While asking for help is great, I know of too many women who ask for help for everything under the sun. To the extent that they just cannot do even basic things themselves. I know of women who don’t know how to draw money from an ATM or even women who don’t know where and how to buy vegetables! That is not good either. Simply because when you try and do something yourself, there is great learning in the experience. And with learning comes growth and self-confidence

So, the important take-away

  • Think before you ask for help. Answer honestly whether the reason you are asking for help is due to lack time, lack of ability or your habit of asking for help

 3)      Professional Help is fine too, nothing taboo about it

We can’t help everyone, but everyone can help someone.” BY Ronald Reagan

A lot of us are uncomfortable about hiring professional help for many things. Reasons range from lack of awareness on the kind of services in the market, to it being the first time you are asking for help, to that is just not the way it was always done. As an example, most Indian homes go through the annual house cleaning exercise during a festival like Diwali. It takes time, effort, can be exhausting and many times you’re not happy with the outcome. Last year, we hired professional cleaners for the job. They did a fantastic job and the house looked “brand sparkling clean and new”. It came at a price we were willing to pay. We wondered why we had not done it before. Check this interesting link on Life as a Service. There are so many interesting services out there, and so many service models which provide help.

So, the important take-away

  • Be aware of the kind of services in the market for different things. Read, speak to people and share your issues / solutions.
  • Be clear on how much you are willing to pay for a service

4)      Self-Help is the BEST HELP

To help yourself, you must be yourself. Be the best that you can be. When you make a mistake, learn from it, pick yourself up and move on.” BY Dave Pelzer

So, the important take-away

  • Before you ask for help, try doing it yourself
  • Sometimes, the best help you can do to yourself is to find effective ways to “do things. There is no need to re-invent the wheel for everything! Someone somewhere has done it before. Try to re-use the approach / methodology in your own context
  • Sometimes not to help someone is the best help

So as I sign-off, I leave you with a few questions…

Do you ask for help? NEVER? Hmm.. You get D-

Do you ask for help? ALWAYS? Hmm… You get D-

Do you ask for help? Sometimes based on the need / situation? Great! – You get A+

Can you do better? Worth a thought and a comment :)

Originally published here

Viral Content | A Marketer’s Dream, Dare, Delight or Doom?

“Viral Content” – Those 2 words can be the dream, dare, delight or doom for many a marketer.

A dream because you aspire for it

A dare because you can’t really say for sure if your content will go viral

A delight because if it does, then you are bound to be a hero / shero of some sort, in some circles

A doom because if it does not, then you are bound to be viewed with a critical lens, in some circles

And the reality of today is that “viral content” is probably the fastest & most cost-effective way to get your message out in the market place.

There are ample examples of content gone viral that it must seen easy to repeat the formula. But it is not so simple…

In this post, I am sharing from my personal experience as a content consumer what truly differentiates viral content from the rest

(1) A catchy compelling title : In today’s day of explosive content, you need to have a title which compels a reader to stop-by your content. The title has to be unique, inviting, enticing and engaging – And most important have mass appeal! Phew – Tough one to crack!

(2) Touching an emotional chord with a reader : From my personal experience, almost every piece of viral content that I’ve come across touched an emotional chord with a reader, i.e., it brought out a deep human emotion in a reader – joy, surprise, fear, contempt, disgust, sadness or anger

(3) Timing of your post : The timing of when you publish your content is critical, and surely acts as an enabler in riding with current trends and sentiments.

(4) The Zing and Zest of the post itself : I mean the content itself has to be unique, new, relevant, positive and refreshing in its message and in articulation. Pictures / Videos are definitely more effective, but there are blog posts and even tweets which have gone viral, so it really depends on the content

In this post, I’m sharing a round-up on the many views / perspectives written on the subject of “viral content”. You’d think after reading all of these – I now know the magic mantra and am on my way to create the “viral content” of tomorrow. How I wish! :) In spite / Despite so much written on the subject, this is a tough one to crack, and even all the “Content Gurus” don’t seem to have a consensus.

Nevertheless, let me share the posts..

7 Things Marketers Can Learn From 2,616 Viral Headlines.

7 Key Elements for Viral Content

 Social Media Images: 5 Ways to Go Viral

How To Make Your Content Marketing Go Viral

How to write copy that goes viral

57 Facts and Figures on the Money and Power in YouTube Viral Videos – Infographic

3 Reasons Why YouTube Videos go Viral

4 Key Elements for a Viral Video

5 Steps to Going Viral on Twitter

Top 7 Reasons Your Content Goes Viral

How to Make Your Content Go Viral

How to create viral content

When an Obituary Goes Viral

How to make something go viral: tips

How do I make my post viral?

Lastly, an interview from Brian Solis which is real, well-grounded and probably one of the best advice I’ve come across

 

 
What is your mantra? Leave a comment to let me know

Blogs come into your life for a reason, a season or a lifetime

When I entered the blog-o-sphere years ago, I had no idea where that would take me. Suffice to say, I just took the plunge – There were no real expectations, no real agenda, no real goals. Just some time at hand, an open mind, curiosity, an interest in reading, a laptop, an internet connection and The English language :)

I started reading blogs for a reason. Somehow somewhere I continued reading blogs through the seasons. And today, reading blogs is an integral part of my life, and I guess it will continue for my lifetime (If I have it my way!). Reading a blog enables me to learn, travel, get answers, ask questions, grow, watch others evolve / bloom / blossom, see the world with a new lens, make me feel that I’m not alone, give me clarity of perspective and most importantly, experience life through others experiences

After about 2 years of reading others blogs, I started writing my own blogs. Again, for a reason. Somehow somewhere they extended to a season. And then many seasons. Today, my blogs area an integral part of my life, and I guess it will continue for my lifetime (If I have it my way!). Writing a blog enables me to learn, express myself, get answers, ask questions, emote, connect, grow, share, see the world with a new lens, gain diverse perspectives, truly comprehend things and possibly leave a social media legacy

And I strongly believe that Blogs comes into your life for a reason, season or a lifetime..
When you figure out which one it is, you will know what to do for each blog.

When a blog comes into your life for a REASON . . . It is usually to meet a need you have expressed. A blog can assist you through a difficulty, provide you with guidance and support, aid you emotionally, socially, intellectually, financially or spiritually. They may seem like a godsend, and they are! They are there for the reason you need them to be.Then, without any wrong doing on your part, or at an inconvenient time, you lose interest in the blogs. Sometimes it is forever, sometimes it is a hiatus. What we must realize is that our need has been met, our desire fulfilled, and the work is done. And now it is time to move on.

When a blog comes into your life for a SEASON . . . Because your turn has come to share, grow, or learn.A blog brings you a purpose, phenomenal clarity of thought, an experience of peace, platonic connection(s), sometimes financial benefits too or make you laugh. They may teach you something you have never done or even thought of. They usually give you an unbelievable amount of joy. Believe it! It is real! But, only for a season. And then the bond is severed. You take the lessons and move on.

LIFETIME blogs and bloggers teach you lifetime lessons; things you must build upon in order to have a solid foundation for life. Your job is to accept the blog , love the blog from your heart, have an open mind without judgment and put what you have learned to use in all other relationships and experiences of your life.

All the blog-o-sphere is a stage
And all blogs and bloggers merely players
They have their exists and entrances
And each in their time play many parts

Inspired and based on the original words
“People come into your life for a reason, a season, or a lifetime.”
People come into your life for a reason, a season, or a lifetime.
When you figure out which one it is, you will know what to do for each person.

When someone is in your life for a REASON . . . It is usually to meet a need you have expressed. They have come to assist you through a difficulty, to provide you with guidance and support, to aid you physically, emotionally, or spiritually. They may seem like a godsend, and they are! They are there for the reason you need them to be.Then, without any wrong doing on your part, or at an inconvenient time, this person will say or do something to bring the relationship to an end.Sometimes they die. Sometimes they walk away. Sometimes they act up and force you to take a stand.What we must realize is that our need has been met, our desire fulfilled, their work is done. The prayer you sent up has been answered. And now it is time to move on.

When people come into your life for a SEASON . . .Because your turn has come to share, grow, or learn.They bring you an experience of peace, or make you laugh. They may teach you something you have never done. They usually give you an unbelievable amount of joy. Believe it! It is real! But, only for a season.

LIFETIME relationships teach you lifetime lessons; things you must build upon in order to have a solid emotional foundation. Your job is to accept the lesson, love the person, and put what you have learned to use in all other relationships and areas of your life. It is said that love is blind but friendship is clairvoyant.

What about you? Have blogs come into your life for a reason, season or a lifetime.. Leave a comment to let me know

The “Only Women” Social Networks – I started with an “Oh!”, and ended with “Whoa!”

I studied in an all-girls school for a good part of my early formal education. Like any school kid of the 1980’s and 1990’s era in India, I had my share of learning, studies, sports, co-curricular activities, mischief, memorable moments, childhood / school experiences, life lessons and fun in equal measure – just that it did not involve “the boys”, and that did not really make a difference. Honestly, I did not know it any other way :). Consequently, my “good / best friends” were mostly girls (And some of them are my best friends even to this date. Yes! Our friendship dates to another era!). Of course, I did interact with boys / men in the family and friends network, but then there is an implicit line drawn somewhere (like an invisible “Lakshman Rekha”), and so those experiences are usually somewhat pleasant and civil. When I passed out of school, I enrolled into a co-education school. That started my “real journey” with the “multifaceted opposite sex”. Looking back, my life has never really been the same again!! :) :( . Ah! I miss those “girlie school days”, and I also realized the importance and power of the “bonds of sisterhood” much much later.

See here’s the thing | When girls and boys connect, communicate, interact and (try to) co-exist, it is a whole new world. Things which were ignored suddenly come to limelight, things which were irrelevant suddenly become relevant, things which you were never conscious about suddenly become the center of your universe, things which never needed to be “filtered” need to be “filtered”, things which were never really important become critical to your existence, and things which never defined you become your defining moments.

Anyways, coming back to my own life – The next few years revolved around education, career, family, marriage and motherhood. And like most average people, I’ve had my share of good, bad and ugly in all of this. And as with most women who go through all these life experiences, I let-go of many of my girlfriends along the way. It was not intentional, purely incidental / circumstantial. Career, work life balance, travel, people residing in all parts of the world, lack of time, conflicting interests, changing priorities, etc. etc. etc. So before I knew it I found myself in my 30’s and wondering who my friends really are!

Thanks to technology and the Social Media revolution, I was able to re-connect with many of my girlfriends from the past. The good thing is that you have a foundation and base to build on, and you can take off from where you left. But the not-so-good thing is that you have all changed, and there may be a fundamental difference in your thoughts, perspectives and outlook to life. The other not-so-good thing is that you are almost always worried if she will judge you, and how much you can trust her. Anyways girls / women are (in)famous for keeping secrets right?

Sometime in 2010 on my journey to motherhood, I also started my journey as a writer and blogger – Simply because I needed a canvas to express myself. A canvas for my words – Words which stemmed from dreams, thoughts, observations, analysis, learning’s, conversations, view-points, outlook, views, emotions, perspectives, achievements, mistakes, failures, lessons learned, comprehensions, experiences and conclusions. Along the way, I realized that I enjoyed blogging as it was a creative outlet for my thoughts, emotions and energies, and continued to blog more. As any blogger did / does, I stressed and fretted about readership, reach, pageviews, etc. and as a solution, I embraced Twitter and FaceBook to promote my blogs. Nothing really significant, but just figuring out the tricks of the trade. And of course the usual lingering around (which by the way takes a whole lot of precious time!). A “hello” here, “You look fabulous” there. And of course, those moments which social media leaves you with. Sometimes moments of wonder at how much people have changed. Sometimes moments of awe at how far others have come. Sometimes moments of admiration at how successful and powerful some of my buddies are. Sometimes moments of joy to see and share a slice of someone else’s life. Sometimes moments of jealousy at how happy some people appear to be! And sometimes just to flow through the passage time and make the moment count (or not!?). I go through the whole range of human emotions over a span of few minutes. The unanticipated benefit of all my Twitter / FaceBook activity is that it connected to several like-minded, intelligent, interesting and diverse woman who were slowly and surely creating an impact and making a difference in their sphere of influence.

Sometime in 2013, I got invited to be part of some FaceBook groups / communities. I accepted the invitation. Honestly I did not know what to expect. It took me a while to understand the protocols of interaction, the reach, the impact and the power of these communities. I don’t know why and how, but what followed were invitations to some elite and exclusive “women only” social communities. Many of these are “secret / closed groups” where the membership is “by invitation only”. They typically include women who have common interests / beliefs or experiences (for e.g.: motherhood in general, working mothers, women in business, mompreneurs, etc.).  And that opened a whole new world for me, changed my perspective of life and has been a transformational life experience.

Here’s what I learned | A woman speaking in public is one thing, and a woman speaking behind closed doors is something else. You have to experience it to know what I mean.

To be honest when I first joined some of these communities, I was pleasantly shocked! Shocked to see the honesty with which women spoke up, shocked at how freely women shared deeply private and personal stories of strength, courage, conviction and trials, shocked to see the support women extended to each other in times of lows / crisis, shocked at the positivity and energy amidst the community, shocked at the way the owners nurtured / propelled the group towards specific causes, shocked at the larger good many of these groups were doing / further aimed to do, shocked at how unknown names and faces stood up for each other to assist and guide women through all that life threw at them.

Being a member of these communities has been an invaluable learning experience for me. Over time, I realized that I enjoyed the interactions, the learning, the friendships and bonds that were fostered and also the intellectual stimulation that these communities provided.

See here’s the next thing | There is that special something about an “all-girls network”. If you’re / you’ve ever been part of one, you’ll know what I mean. Suffice to say, today I swear by the “bonds of womanhood”. I know that the “old boys clubs / bad boys gangs / dirty old men groups” have been around from time immemorial. But as of today, I’d bet that the “Only Woman” social networks are here to stay. This is where the power lies. This is where ideas are exchanged. This is where inspiration is drawn from . This is where the thoughts are influenced. This is where it all comes together!

I have nothing personal against boys / men really; after all I am what I am partly because of all the men in my life. Just that with time I’ve come to acknowledge, appreciate and accept that men and women are wired differently. So,
(1) There are some things which only girls / women will listen to
(2) There are some things which only girls / women will acknowledge
(3) There are some things which only girls / women will understand
(4) There are some things which only girls / women will know
(5) There are some things which only girls / women will accept
(6) There are some things which only girls / women will embrace
(7) There are some things which only girls / women will counsel on
(8) There are some things which only girls / women can sympathize with
(9) There are some things which only girls / women can empathize with

And because there will almost always be those some things which are exclusive to women, therein lies the need for “Only Women” Social Networks. And these social networks are important because they provide a forum for women to
* Share what they are really thinking – However good, bad or ugly! It is the real deal!
* Share what they are really feeling deep down
* Share a real-life personal context / situation and ask for advice / suggestions / inputs
* Just express the highs and lows of what life throws at you and get a quick hug, snug, nag or niggle here and now; Real-time interaction is the key
* Share to a group of women who make you feel that you are not alone
* Share with a group of spirited woman and hear the words “It is OK. This too shall pass”
* Just get it all out and in some ways feel free and liberated!

It warms my heart to see women sharing, collaborating, nurturing, supporting, advising, mentoring and just being there for each other through the journey of life.

In all that I’ve seen as a part of my own life, I strongly believe that for any one person to blossom, flower and flourish (man / woman), there has to be (somewhere in the generational family tree) at least ONE resilient woman who nurtured / supported / guided and believed in him / her. (Of course a lot more things play their part too – divine grace, luck, hard work, passion, focus, ecosystem support, timing,. but that one woman would have made all the difference)

And for any woman to be that “resilient woman” she needs support. Not every time, every day. But during that one vulnerable moment which can break / make her. And it is in that one vulnerable moment that the “Only Women” Social Networks help a woman cross the chasm. And for only that one reason, I conclude by saying that these “Only Women” Social Networks are powerful networks. These networks are definitely a harbinger of positive change and have the potential for global transformation. They are real, and here to say!!!

That’s what I had to say. Would love to hear your views. Leave a comment to let me know

Video

To Recognize, Respect and Reward “THE Coach”

A coach is someone who tells you what you don’t want to hear, who has you see what you don’t want to see, so you can be who you have always known you could be.” BY Tom Landry

A few days back, I was watching the presentation ceremony of the CNN IBN Indian Of the Year Award for 2013. To those of you who don’t know, the CNN IBN Indian of the Year Awardrecognizes the Indian(s) whose contribution to the country in a calendar year has strengthened the foundation of our society and has helped build Brand India in the process.”For more details, click here

To be honest, none of the winners really surprised me. They were all achievers in their own sphere of work and had made a mark. Until I heard the announcement of the Winners of the Outstanding Achievement Awards. Cricket coach Ramakant Achrekar has been declared as the CNN-IBN Indian of the Year 2013, in the Outstanding Achievement category. The reason isHe has coached many young cricketers at Shivaji Park in Dadar, Mumbai. He is the man who first spotted the exceptional talent of master blaster Sachin Tendulkar. Sachin came to Achrekar as a young student and it was under his keen supervision that Tendulkar’s ability was nurtured. Achrekar was always a hard taskmaster who ensured that his star pupil would make rapid strides in the game. Indian cricket owes Achrekar a debt of gratitude.”

At this point, let me make a disclaimer. I am NOT a cricket fan, nor do I worship / idolize any cricketer. I RARELY watch cricket matches (Like once in a year maybe!). Neither have I ever really played cricket. Oh wait! I did play cricket. Twice. The first time when I was a kid of about 10 years and I was bowled out on a duck :(. The bowler was mighty pleased. No prizes for guessing why? And the second time was when I played a corporate cricket tournament (in my early 20’s) in which as per company policy every team was supposed to have 1 woman employee and 1 employee above the age of 40 years. My friend was the captain of the Cricket team, and begged / pleaded / coaxed / bribed / bullied me into playing the match on his side. We closed the deal with these terms and conditions – No matter what the outcome was – I would be treated to an ice-cream, and we would continue to be friends! Thanks to my stars, I was last in the batting order. Unfortunately for me, my batting turn did come :( and we needed 2 runs to win, 1 run for a draw and 2 balls were left. Sigh! The nail biting finish. After some last minute “coaching” (grilling and quick and dirty practice sessions from my captain friend) I was on the crease. As the ball came towards me, I became numb. Everything blurred. And the ball went straight to the wicket. Clean bowled for a duck.. Again! And that ended my cricketing career. I was certain that I did not want a hat-trick. True to his word, my captain friend treated me to an ice-cream and we are friends even today. I had to endure his somber and morose expression at the ice-cream parlor when I was digging into the ice-cream. Honestly, I couldn’t care any less.

The other thing that I do know about cricket rather well is this. To shut up and flee when there are any “cricket related” discussions or banters in my vicinity.  And to let the “men in my life” have the TV remote and the “last word” as far as cricket is concerned! You’d think I’m wise, right? yes, I think so too :)

Sorry to digress, but coming back to my post. My interest piqued when I heard the announcement citing the award to Ramakant Achrekar. Simply because I HAVE NEVER REALLY SEEN or HEARD an AWARD being given to a COACH.

Why NOT?” I wondered…”Did it actually take the God of Cricket, Sachin Tendulkar to retire from his glorious cricketing career to honor his coach?

My thoughts took me to the recent Bollywood movie “Bhaag Milkha Bhaag”. The one thing that really stood out for me in the movie was the role of the coach in the success of Milkha’s journey and life. It was a coach who identified the “running talent” in a young boy. It was the coach who provided the required guidance, the required technique, the tricks, the tools, and the support (moral, emotional, mental, physical) – especially in those vulnerable moments. It was the coach who believed in him. It was the coach who gave the much needed inspiration and motivation at those critical moments. It was the coach who pushed him to frontiers which he never knew existed. It was the coach who never ever gave up on him. And it was the focus, efforts and dedication of the coach (along with his own efforts) which took Milkha to the victory stand.

And yet, in real life

Why do we fail to RECOGNIZE the efforts and contribution of the people who “COACH” others?

Why do we fail to RESPECT the the efforts and contribution of the people who “COACH” others?

Why do we fail to REWARD the the efforts and contribution of the people who “COACH” others?

After all,

It is the RIGHT COACHING which transforms an individual / team from good to GREAT

It is the RIGHT COACHING which takes an individual / team to the pinnacles of SUCCESS

It is the RIGHT COACHING which truly makes a DIFFERENCE

Now, let’s get personal?

Can you go down memory lane and think of all the people who coached you? The coach(es) who believed in you even when you gave up? The coach(es) who nudged you and pushed you till the finish? The coach(es) who were “hard” on your for your own benefit? The coach(es) who guided you, who molded you, who made you give your very best…

Pause and Reflect

Did you say THANK YOU to those who coached you?

Did you give REGARDS and RESPECT to those who coached you?

Did you push for you coach(es) to be REWARDED for all that they did for you?

If not, you can do it today..

The video of Ramakant Achrekar’s moment of glory is below

2014 : What I’ll be blogging here?

So its a new year! The time when everyone embarks on all new things
New Year Resolutions
New Year Wishes
New Year Changes

Well, as I mulled over what I’ll be doing here on my blog, the one thing that I was clear that I would continue to write..

So, how frequently will I post?
Once a week

And when will I publish a post?
Every Thursday at 3 PM IST

So what will I be blogging about?
Well.. The focus will continue to be on areas of professional interest which range from Marketing, Social Media, Leadership, Innovation, Strategy and Business.

So is there a specific plan for the postings?
Well yes!
Week 1 of the month – A post on Social Media
Week 2 of the month – A post on Marketing
Week 3 of the month – A post on Leadership
Week 4 of the month – A post on Innovation / Strategy / Business

Will I do anything different this year on my blog?
Well, there will be a few surprises along the way. So wait and watch.. And do follow my blog to know what these surprises are!

Till then, continue reading..
And LIVE, LAUGH, LOVE
Its one life to LIVE

Happy New Year 2014…