Category Archives: Innovation
There are some buzzwords which will not go out of fashion in the business / corporate world. “THOUGHT LEADERSHIP” is one of them. When I first heard the word more than a decade ago at the start of my professional career, I was in “awe” as the word sounded important and impressive.
My first thoughts were “Don’t we all have a zillion thoughts zooming in our minds every single day, so what qualifies for thought leadership? How can anyone demonstrate leadership with their thoughts? Who decides that it is thought leadership? How does one demonstrate thought leadership?”
With time and experience, I found these answers. Today, “Thought Leadership” is an integral part of my professional responsibilities.
And here’s the thing|
1) It is still in vogue to be associated with this “T” word or / and have it in your professional resume
2) It is still important and impressive to an individual / organization
According to Wikipedia, the term ‘Thought Leadership’ was coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz & Co magazine Strategy & Business, and used to designate interview subjects for that magazine who had business ideas which merited attention
“Thought Leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” By Michael Brenner
I think Thought Leadership is many times about asking the RIGHT QUESTIONS too. In fact many times the questions are more important than the answers – as they get one to think and provide the direction for your strategy and plans.
“Thought leadership should be an entry point to a relationship. Thought leadership should intrigue, challenge, and inspire even people already familiar with a company. It should help start a relationship where none exists, and it should enhance existing relationships.” By Daniel Rasmus
I fully concur with this definition. The only thing is that very many times “Thought leadership” is incidental or accidental, and consequently so are the relationships which is possibly and probably not a good space / place to be in for any business.
According to a Forbes article,
“A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.”
“A thought leader is an individual or firm that significantly profits from being recognized as such.”
I agree with this view. The most challenging part is to become a Thought Leader, or the big HOW? I’m not so sure if Thought Leadership always results (directly) in increased profitability. It can – provided it is marketed / positioned well, and reaches the right audience / reader.
Wikipedia says that “Thought leadership is often used as a way of increasing or creating demand for a product or service. High tech firms will often publish white papers with analysis of economic benefits of the product as a form of marketing”
Agreed! It is really about putting your voices and views in the marketplace and promoting it on multiple online / offline channels that your prospects view.
Why is Thought Leadership important today?
Simply because it is a competitive marketplace and every individual / organization has several thoughts on a periodic basis. Establishing “continuous leadership” on your thoughts is a direct testimonial to the kind of team that you have and a clear ‘market message’ that nurturing and sharing these thoughts is important to you / your team and your organization. Thought Leadership can sometimes be your one and only “key differentiators” in the GTM (Go-To-Market) Strategy. Hence it is imprative for organizations to build, nurture and demonstrate “Thought Leadership”
How to demonstrate Thought Leadership?
With your content. With you communications. With your conversations (online / offline)
Who should drive Thought Leadership?
The beauty of Thought Leadership is that it
Integrates with a SME (Subject Matter Expert)
Integrates with content and social media functions
Integrated with marketing functions
Integrated with Leadership
And so it really is a collective collaborative constructive responsibility of an individual / team / organization to showcase / demonstrate Thought Leadership over a period of time.
And lastly who determines it to be “Thought Leadership”?
This is a tricky one since it depends on who is the addressable market for your offerings / solutions / services / products and who is the (potential) target customer. What may be “Thought Leadership” to one may not be “Thought Leadership” to another. The point is that there should be an “industry / community / group” of experts who “publicly” ratify a thought as “Thought Leadership”…
Agree / Disagree? Leave a comment to let me know
The decision or choice to be an entrepreneur is no easy one (usually).. – whether you are a new kid on the block or you’ve had a corporate career for some (or large) part of your life.And yet, I increasingly read see and hear of so many people taking the deep plunge into entrepreneurship..
I always wondered “Why entrepreneurship?“…And I discovered 36 compelling reasons
(1) To create something new / unique / innovative
(2) To have a fair chance to make money that a corporate job can probably never really pay you
(3) To fell the thrill / high of building a new business / enterprise (This is very different from 1 above)
(4) To be your own boss
(5) To get away from your current boss / company / life
(6) To work on a purpose larger than yourself / life
(7) To generate employment and improve the quality of life for someone somewhere
(8) To work wholeheartedly on something that you are deeply passionate about, and strongly committed to
(9) To create wealth
(10) To experiment with something you’ve never done before
(11) To fulfill a dream
(12) Entrepreneurship is in the blood ; They can’t / won’t do anything else
(13) To lead from the front (really from the front)
(14) To make life worthwhile
(15) To truly solve a problem / market need
(16) To make life easier for someone somewhere
(17) To address a higher calling
(18) To challenge yourself, and push the envelope
(19) To be in control of your life – and not dependent on someone
(20) To live a life (style) that you’ve always desired
(21) To be in full-control of your time at work
(22) To take-over the family business / set-up
(23) To be in power, and to have the power to control, influence and determine the outcome of a zillion things
(24) To build / create / groom / mentor individuals ; a great opportunity to do it your way
(25) To prove a point – to yourself or someone else
(26) To dis-prove a theory / hypothesis / widely held popular belief. For e.g.: He / She can never be an entrepreneur
(27) To find a way to do something better / faster
(28) To pioneer the way to do something in a cost effective manner
(29) To settle past scores with someone. Sometimes jealousy or revenge are the cause for one to embark on entrepreneurial ventures
(30) To heal wounds of the mind and heart; To some entrepreneurship is therapeutic I’m told
(31) To do something worthwhile / productive with your time, skills and knowledge
(32) To pay the bills and put food on the table
(33) No one else is ready to employ / hire you :(
(34) To make a difference in someone’s life
(35) To maximize usage of both sides of your brain :) – Entrepreneurship needs optimal usage of the left and right side of the brain. Ample role of creativity and logic
(36) To leave a legacy which your forthcoming generations will be proud of
Did I miss any? Leave comments to let me know
There is power in questions. The right questions. Questions which make you think, reflect, introspect. Questions which push you out of your comfort zone, which burst a few bubbles, which show you the real picture, which make you understand and realize many things.
Asking the right questions to yourself come sometimes be the best gift you give yourself. Simply because when you ask the right questions, your thoughts are channeled in the right direction.
As I look back at my own life, some questions have been eye-openers for me.. Some have changed my outlook to life.. And many have changed my life.
In this post I’m sharing some of those powerful questions with you in the hope that they compel you to introspect and internalize life’s many lessons.
1) Am I doing things that I love?
If you are doing things you love, then great. If not, then you probably would give one of the following reasons –Circumstances out of my control, Other Priorities, Unplanned / unexpected situations, Never ending Constraints, Commitments to be honored, Personal Limitations. Well, do remember that every human-being anywhere on this earth (either today or generations ago) had / has one / many of the above at one / many phases in life– So you are not alone. And yet, some people always find or make the time to do things that they love. Maybe you need to just squeeze in that little time to do things you love or make a vocation of the things you love. Doing things you love will almost always make you happy. Even if it is for 10 minutes a day. For some this joy comes in reading, for some in writing, for some in watching TV, for some in sleeping, for some in creating something worthwhile.. Whatever it is.. Discover.. Make time for it. and Do it! It makes a difference
2) Am I learning enough?
Learning is a very important dimension to personal growth and development. It does not matter what you are learning, from whom you are learning, how you are learning, how much you are learning – But what’s important is that you learn consciously and invest some time and effort regularly to learn new things. If in your own assessment you are not learning enough, then it’s important to identify what you want to learn and set aside time on a regular basis for learning. I honestly believe if you love yourself, you will make an attempt to learn something new regularly. Try it and see for yourself if you don’t believe me
3) Am I content with the current state of my overall health?
The fact is that your overall state of health and well-being will determine the quality of your life today and tomorrow. Hence, it is imperative that you take time to invest in your overall health and wellness. In reality, you know your state of personal health the best, and hence you would be the best judge. If you are not content, then it’s time to ask yourself what is it that you need to, want to do and should do to improve it?
4) Am I really happy with myself?
Another very profound question – But the answer to which can sometimes be a revelation to you. Simply because you try to make everyone around you happy; and end up unhappy with yourself. While it is great to make others happy, it is also important that you invest in your own happiness. So do mull over this and see if you need to change one / many aspects of your own life
5) Am I spending time with those who matter to me?
Again, time is one of your most valuable personal assets. So use it wisely, and ensure that you earmark some time periodically for those who matter to you – It can be your family, friends, staff, acquaintances, colleagues, soul-mates, etc. But sharing your life with those who matter strengthens relationships and does wonders to your happiness quotient
6) Am I living life to the best of my potential?
You are endowed with infinite potential – Some you are aware, some unexplored and some ignored. But if you ask yourself this question again and follow it with Why? Why Not? – You will get the answers. Not just a Yes No kind of answer, but more importantly answers which will enable you to live life to the best of your potential
7) Am I happy with the current state of my immediate living environment?
Your current living environment – be it at work or office or anywhere else affects your thoughts, your energies, your productivity and your creativity. So make sure it is clean, well-organized and the way you want it to be – to get the best out of yourself
8) Have I made peace with my past?
Many of us tend to hold on to our past; and how ever hard we try we are unable to let-go. And in life it’s important to let-go and make peace with your past – especially the negativity. Just accept it and release the baggage (Easier said than done, but it is not impossible!). Of course, it is wise to take the lessons along. And then focus your energies on the present and future
9) Am I giving enough?
In life, you give some and you get some. Most of us tend to receive more than we give. In the long run, it’s important to give – To friends, family, acquaintances, co-workers, an unknown face, a needy soul, someone less fortunate, another living being.
And what can you give? A smile, an advice, a thought, a good deed, an idea, a motivation, an inspiration, time, knowledge, support, a shoulder, a ear, a helping hand, a life lesson, wisdom..
10) Am I really experiencing life?
Are you really experiencing life – Love, Laughs, Romance, Tears, Cultures, People, Heart-breaks, Passions, Rainbows, Disappointments, Failure, Trials, Experiments, Cuisines, Technology,….. In the moment.. In this moment… And are you making the moment count? Because the more open you are, the more your experience, the more you enjoy and the more fulfilling life is…
Those are my questions for the day? What are your questions? And what are your answers? Leave a comment to let me know
And just I was about to Publish this, I came across an excellent infographic titled “The Self-Reflection Manifesto” : 101 Questions to ask yourself. Truly powerful questions, right? Now read and answer for yourself
Originally published here
Do you have goals?
Do you want to achieve them?
Do you know how to get there?
Hmm.. Well.. If you’re looking for some guidance, then this is the post written for you based on all the I have observed and learned in my life…
D1: Discover your goals for life
“If you want to live a happy life, tie it to a goal, not to people or things.” BY Albert Einstein
Discovering your goals is the first step to get there. And discovery can sometimes take a lot of time, effort and also support from those around you. But discovery is really the process in which you think through what you want to achieve. For e.g.: I would like to write more often can be a broad goal that you discover for yourself
D2: Define your goals in a clear and concise fashion
“A goal is not always meant to be reached, it often serves simply as something to aim at.” BY Bruce Lee
The next step is to precisely define what you really want to achieve. The more specific you are, the better are your chances in reaching your goal. And the best way is to define SMART goal (Simple Measurable Action-Oriented Realistic and Time Bound). For e.g.: I will publish one blog every month of this year is a good target to start off with for any blogger
D3: Design a plan to achieve your goal
“A goal without a plan is just a wish.” BY Larry Elder
Once you have defined your goals, design a realistic plan to achieve your goal. I emphasize on realistic as you need to be cognizant of your current commitments, circumstances and constraints; and model a “personalized plan” factoring all of these. For e.g.: I will wake up at 6 AM and write for 30 mins on Tuesdays & Thursdays; as I need to reach work only by 9 AM.
D4: Develop your skills and everyday routine in line with your plan
To reach any goal, you usually need to develop new skills on some areas and also possibly hone and enhance skills on some areas. The best way to do this is to integrate specific tasks into your everyday routine. For e.g.: Let’s continue with the goal of writing. Every writer needs to read continuously to hone their writing skills. So one specific action plan is to set aside 15 mins everyday (say during lunch time) when you will read diverse articles from diverse authors. Not only does this reading enable you to become aware of writing styles, but also increases your own knowledge base on one / more topics.
D5: Be Dedicated in doing what you have to do when you have to do it
“Whenever you want to achieve something, keep your eyes open, concentrate and make sure you know exactly what it is you want. No one can hit their target with their eyes closed.” BY Paulo Coelho
Next and very important is that you need to be personally dedicated towards achieving your goals. If this means that you make some sacrifices and choices to achieve this, then so be it. But be dedicated, sincere and put your best foot forward to reach your goals.
D6: Be Determined to achieve your goals
“know what you want, work to get it, then value it once you have it.” BY Nora Roberts
The road to any goal has its share of ups and downs. And what will make the difference in helping you reach your goals is usually how determined you are. So stay focused, objective and positive; and when things get rough and tough – be a little kind on yourself, but never lose sight of your goal.
D7: Dream about your goals at every opportunity you get
“Reach high, for stars lie hidden in you. Dream deep, for every dream precedes the goal.” BY Rabindranath Tagore
One of the most important dimensions to achieving your goal is to dream about it at every opportunity you can. Dream the moment .. Create a visual memory .. and live the dream everyday. Before you know it, your dream will be reality and your goal will be well achieved..
On that note, Dare to Dream BIG; and work towards achieving your GOALS in LIFE!