Category Archives: Marketing

My (love) affair with blogging – How it came to be?

Regular readers of my blog know that I’ve been blogging for years now (4+ to be precise). I have chronicled my blogging journey in many of my posts to share my lessons and insights.

It was indeed an honor and a pleasure when Bhakthi Bapat Mathew requested me to give an interview on the chronicles of my blogging journey. For those who don’t know, Bhakti is a freelance journalist based in Bangalore, India. Bhakti has been writing for Indian and international publications since 2006.Her byline has appeared in CNN Travel, South China Morning PostWomen’s e-News (USA), The National (UAE), Friday Magazine (Gulf News), The Women’s International Perspective (The WIP, USA), Business Standard, Good Housekeeping, Mint, The Hindu, Deccan Herald, Spice Route, New Indian Express, and more.

She wanted to feature me in a special series she is doing on her blog. Titled. “How they did it?” she aims to bring to the fore-front stories of successful authors, journalists or bloggers. Each interview will delve into how that writer overcame the usual challenges to make a mark in the space. Past interviews feature Yashodhara Lal, Rasana Atreya and Advaita Kala . How could I say No?

THE interview below. Text is bold is the questions Bhakthi asked and my responses are below. Happy reading

By when did the blog pick up big readership? Any memories you remember from those early days of your blogging success.

Firstly, thank you for featuring me on your blog. I think “How they did it” is a great initiative that you’ve started, and am sure that it will help a lot of aspiring / newbie and even veteran  writers / bloggers. After all, we all learn from each other’s stories, right?

Coming to my blog, I think it was after 1-2 years of blogging on my own blogs, and a lot of guest posts in many global forums. Interestingly for me, the initial thrust came from global readership because my guest posts were published in forums like Problogger, ChangeBlog, etc. It was only much later that I became active in the Indian blog-o-sphere.

There are so many memorable moments mostly because they were completely unexpected and took me by surprise, and of course, made me happy. Top among them are:

  • Alyssa Milano (Yes! The American actress, producer and singer) shared my post on 12 Most Wonderful moments in the first year of Motherhood. This was in 2011, and about a year after I started blogging. The post went viral in a few minutes after she tweeted it. It was like with every blink of my eye the numbers just shot up :) I almost felt like a mini-celebrity!

  • My guest posts being accepted by Problogger. For those who don’t know, Problogger was started by Darren Rowse who was among the first bloggers globally to make money through his blog. It is a dream for bloggers around the world to get published here, and it can take months to fit in to their blogging schedule. It is one of those indications that “You have arrived as a blogger” :)

  • There have been many comments and shares on my posts from many globally respected leaders, CXO’s and influential / popular individuals / communities from corporate / business, politics, education, social media, marketing, movies, etc. For example, my posts were shared by the likes of Guy Kawasaki (former chief evangelist of Apple; co-founder of Alltop.com and currently Chief Evangelist at Canva), Angela Maiers (a globally respected educator and TED Speaker), etc. Also, my posts have been quoted in a number of forums.

When did you first start the blog…what was your main motivation in starting it?

In 2010, I thought to myself Maybe I should create a blog of my own too. But I had so many questions “What will I write about? Who will read them? Will anyone comment?” And most importantly, I did not know how / how much I will be able to blog. Anyway, I started a blog and published my first blog post as a private post. I felt I was not ready to share it with the world. It’s like when you start anything new, you have more questions than answers and are simply not sure about how things will work out. But over time, I began posting regularly. A few months later, I shared my posts with a few trusted friends and family and received positive and encouraging feedback. So one fine day in 2010, I decided to let my blogs go public and since then, there has been no looking back. In terms of motivation, there are a number of reasons:

  • One, I wanted an “online space” as a canvas for my words. Words which stem from dreams, thoughts, observations, analysis, learning’s, conversations, view-points, outlook, views, emotions, perspectives, achievements, mistakes, failures, lessons learnt, comprehensions, experiences and conclusions.
  • Two, the initial phases of motherhood are taxing physically, emotionally enriching / draining at the same time and lonely (socially) since you hardly have any time for social interactions. In that phase, I needed something intellectual stimulating and some social connections to keep me going through the long dark nights from the confines of my home and I found that in the world of blogs.
  • Three, When I became a mother, I used to ponder and introspect a lot on “deeper existential questions” on life and legacy. I’ve always believed words and writing can be a significant part of anyone’s personal legacy, and I hope mine will :) In fact two of my most popular posts are “What is your personal legacy?” and “What is your social media legacy?”. Be sure to read it :)
  • Lastly, To give back. I believe that many times it is “words” that make all the difference in life. So if my writings can make a positive difference in someone’s life – either by enabling them to learn, making them think, help them through a rough phase of life or just bringing some sunshine in their life, I’m good.

Incidentally, my tryst with blogging started at about the same time as my journey as a mother and so both are special to me.

My blogs include:

  • VERVE : The Quintessence of my Life – my personal blog and covers a broad range of topics around Life, Creativity, Parenting, Relationships, Human Experiences, Emotions, Lessons and Wisdom of life.
  • Nischala’s Space, Thoughts and Expressions – my professional blog in which I write about topics of professional interest like Social Media, Marketing, Leadership, Innovation and Strategy.
  • Worth a Read – – a compilation of interesting, touching, humorous write-ups that I come across — via mail, on the net or a random read… And believe it’s worth saving and worth reading again.

In the beginning, how often did you post, and later too, when it got popular?

Initially, I used to publish when I’d finish writing a post. So there would be phases when there would be five posts published on my blog in one day and many days when there would be no activity on my blogs.

It took a while to understand the my own process / method of blogging. Some days, I have 30 blog post ideas and some days I can write 10K words and on some days I’ve even written up to 20 blog posts!  I’d also done a post on this — The Biorythmic cycles of a blogger.

I think it takes a while to find the rhythm in the madness. Today, I am more structured and have a well-planned editorial calendar. I run 3 active blogs and target 1 post per week on each of the blogs. I also do at least 3 guest posts per month. So in one month, I have around 10-15 posts which go live :). I write almost every single day and have done it regularly for the past 4 years. I don’t publish everyday though!

According to you, what helped make the blog a success?

  • Choice of blog topics that have a large appeal: So I have a 10 year old girl who reads my blogs, and a 70 year old grandpa who says he enjoys my blogs.
  • Simple words, language and articulation: which make my writings unique and easy to read / comprehend, I’m told.
  • Posting regularly: This really comes from the love of writing, focus, planning and self-discipline.
  • Guest posts.
  • Focused blog marketing and promotion in online / social channels and communities.
  • Social networks and advocates who share my content generously.

One of the most challenging things for a new blogger is getting readers and comments. What can newbie bloggers do to get more readers?

I think that is the wrong question to ask or start with. The more important question is “Why will anyone read  your blog on Day 1? Or Day 2 or .. Day N” and that should drive your blogging efforts! And more specifically how many blogs have you read and how many comments have you left on other blogs?”.

In specific, here are the DO’s that have worked for me:

  • Have a specific niche for 70 – 80% of your posts
  • Have an authentic voice. Be real
  • Get to know your reader – Who is he / she? What do they want to read about?
  • Continuously provide compelling content
  • Religiously promote the blogs across social media

Here are the DONT’s

  • Pass off someone else’s content as your own. It has happened to me so many times, and trust me as a blogger, I DO NOT appreciate it.
  • Talk only about yourself and your personal life. No one wants to read beyond a point unless it is relevant or you are a celebrity already
  • Share negative / abusive / sensitive / incorrect information / opinions

Building blog traffic takes time (if you are not already a real-life celebrity). There is no overnight glory and success in blogging. One step at a time. Also the “Law of Karma” works well in blogs. I call it the “Blogging karma” – You get what you give – in thoughts, words, comments and shares :)

If you are a newbie “individual” blogger, I personally think that you’re starting late, so now you have to differentiate yourself to even find a place in the blogging world.

Did your blog help you professionally? If so, how?

  • More visibility at the workplace – I have a second identity now as a blogger :)
  • More visibility in the industry (IT) / across specific functional areas like Marketing, Social Media, Leadership, HR, etc.
  • CXO level connects – I have many CXO’s who read / comment / share my blogs. They know me on a first name basis
  • Professional networking – I’ve build so many wonderful online connections with people who inspire, assist and enable. Since they know me already, it is easy to connect and converse on (m)any issues
  • Re-connect with academia – As you know, I’m an IIMB alumni and a lot of my IIMB professors also read my blogs and share in their networks.

I know so many people and so many people know me because of my blogs :)

What, according to you, is the importance/role of offline networking (attending blog meets, lit events etc.) in growing a blog? Are there any examples of your own blog where offline networking helped?

I don’t know since I’ve never attended any blogging event till date. From what I’ve read / seen, it can boost your readership and strengthen the power of networks and relationships. So people share / like / comment / recommend you – It is like a peer-to-peer ecosystem.

Your thoughts on monetizing a blog through google adwords etc.?

No comments since I’ve not done it

What role, according to you, does SEO play in making a blog successful?

It plays a significant role. But to be honest, I don’t do any SEO for my personal blogs. I know bloggers for whom SEO made all the difference. To each his / her own.

Would be great if you could share details or examples with links showing just how successful the blog is…or stats, like at its peak, how many comments per post, views per day etc.

This number game is bad you know – in the corporate context, in Bollywood, in cricket, in politics or whatever! But I know that the bottom-line is data is accounted and hence valued more.

To give you an insight, one of my most popular posts  “33 Life Lessons No School really taught me” was shared 10K+ times in social media in about 3 days that it went live.

Personally, I’ve stopped tracking all this. However, I like to observe overall trends periodically because they give you insights into what your readers want to read. Like another most popular post on my blog has been around extra-marital affairs. I was surprised, but looks like it is an issue which people are keen to read about!

What’s your current professional status…

@ Status 1: Head of Marketing and Thought Leadership for a specialized theme in one of India’s largest IT service provider

@ Status 2: Mother, Wife, Daughter (in-law), Sister (in-law), Aunt…. and everything that it entails :)

@ Status 3: In between the two, I blog / write :)

For more tips  on blogging, visit this post by Nischala!

What is your view? Leave a comment to let me know….

Originally published here

T for Thought Leadership..

There are some buzzwords which will not go out of fashion in the business / corporate world. “THOUGHT LEADERSHIP” is one of them. When I first heard the word more than a decade ago at the start of my professional career, I was in “awe” as the word sounded important and impressive.

My first thoughts were “Don’t we all have a zillion thoughts zooming in our minds every single day, so what qualifies for thought leadership? How can anyone demonstrate leadership with their thoughts? Who decides that it is thought leadership? How does one demonstrate thought leadership?
With time and experience, I found these answers. Today, “Thought Leadership” is an integral part of my professional responsibilities.
And here’s the thing|
1) It is still in vogue to be associated with this “T” word or / and have it in your professional resume
2) It is still important and impressive to an individual / organization

According to Wikipedia, the term ‘Thought Leadership’ was coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz & Co magazine Strategy & Business, and used to designate interview subjects for that magazine who had business ideas which merited attention

Thought Leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” By Michael Brenner

I think Thought Leadership is many times about asking the RIGHT QUESTIONS too. In fact many times the questions are more important than the answers – as they get one to think and provide the direction for your strategy and plans.

Thought leadership should be an entry point to a relationship. Thought leadership should intrigue, challenge, and inspire even people already familiar with a company. It should help start a relationship where none exists, and it should enhance existing relationships.” By Daniel Rasmus

I fully concur with this definition. The only thing is that very many times “Thought leadership” is incidental or accidental, and consequently so are the relationships which is possibly and probably not a good space / place to be in for any business.

According to a Forbes article,
A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.

A thought leader is an individual or firm that significantly profits from being recognized as such.

I agree with this view. The most challenging part is to become a Thought Leader, or the big HOW? I’m not so sure if Thought Leadership always results (directly) in increased profitability. It can – provided it is marketed / positioned well, and reaches the right audience / reader.

Wikipedia says that “Thought leadership is often used as a way of increasing or creating demand for a product or service. High tech firms will often publish white papers with analysis of economic benefits of the product as a form of marketing”

Agreed! It is really about putting your voices and views in the marketplace and promoting it on multiple online / offline channels that your prospects view.

Why is Thought Leadership important today?

Simply because it is a competitive marketplace and every individual / organization has several thoughts on a periodic basis. Establishing “continuous leadership” on your thoughts is a direct testimonial to the kind of team that you have and a clear ‘market message’ that nurturing and sharing these thoughts is important to you / your team and your organization. Thought Leadership can sometimes be your one and only “key differentiators” in the GTM (Go-To-Market) Strategy. Hence it is imprative for organizations to build, nurture and demonstrate “Thought Leadership”

How to demonstrate Thought Leadership?

With your content. With you communications. With your conversations (online / offline)

Who should drive Thought Leadership?

The beauty of Thought Leadership is that it

Integrates with a SME (Subject Matter Expert)
Integrates with content and social media functions
Integrated with marketing functions
Integrated with Leadership

And so it really is a collective collaborative constructive responsibility of an individual / team / organization to showcase / demonstrate Thought Leadership over a period of time.

And lastly who determines it to be “Thought Leadership”?

This is a tricky one since it depends on who is the addressable market for your offerings / solutions / services / products and who is the (potential) target customer. What may be “Thought Leadership” to one may not be “Thought Leadership” to another. The point is that there should be an “industry / community / group” of experts who “publicly” ratify a thought as “Thought Leadership”…

Agree / Disagree? Leave a comment to let me know

Recommended Readings
What Is Thought Leadership? 5 Steps To Get It Right
What is a Thought Leader?
How to become a Thought Leader?

How to be the most organized person in this world?

So I’ve set a milestone of sorts on this blog.. From consistently posting at least 1 post / week for 32 weeks, I DID NOT publish a post last week.. As I look back to connect the dots on why I skipped the post, I came up with a zillion excuses.. No time, busy at work, too tired, .. etc.. All lame I agree, because I did find the time to do what I wanted to (both professional and personal).. On deeper introspection, I recognized that I had become a tad bit disorganized for my own good.. Just when I wondered what I could / should do, I came across this comprehensive solution.. I am yet to apply fully, but felt it was timely and appropriate to share on my blog for the benefit of all my readers..

MORAL of the STORY – Stay Organized, Stay Organized, Stay Organized….

Get health and fitness tips at Greatist.com

Colors, Marketing and Colorful Marketing

This week at work has been a lot of creating marketing assets and planning an integrated marketing campaign. Suffice to say, it was busy and I don’t know how time went by.  The one point which was much debated and discussed was COLORS!! :)

I can’t emphasize the role importance and significance of colors in any communication, and more so if it is a marketing related corporate communication. Colors can be the one and only reason why you and I read something or not, why I feel or think something after we read a specific communication. I guess it is the same for you..

So on my (delayed) post for this week, I’m going to share with you some of interesting and insightful points on the “world of colors”.

ONE COLOR can MAKE IT / BREAK IT.. Agreed?

 

The Psychology of Color

by Dehahs.

 

Color Psychology in Logo Design

Additional Readings

http://www.colormatters.com/

 

50 Things I wish I’d truly understood (as a WOMAN) when I started my corporate career

A lot of times I get asked questions around what it takes to be a career woman in the corporate world. Invariably, my answers vary based on whom I am speaking to. Simply because a lot of things make up that elixir – Desire to work (or need to work for some women), Passion, Dedication, Commitment, Hard-work, Experience, Qualifications, Personal Brand, your professional networks and advocates and the kind of person you are.

While a lot is written and discussed on this subject, some critical points often get missed out. In this post I am sharing 50 things I wish I’d truly understood when I started my corporate career, albeit many of them are less spoken! While I have burnt my fingers many times on many of these points, the aim of writing it is to probably help you / some working woman in her career journey.

1)      The word CAREER starts with CARE. So take full responsibility to CARE for yourself, your professional growth and success

2)      Have career goals and objectives – Both short-term and long-term. You will go and grow only as far as you want to!

3)      Plan your career in line with your goals and objectives. Have a Plan A. Plan B. And Plan C. Many women are guilty of having no real career plan

4)      Know yourself – Discover your strengths and weaknesses. Be aware of them, accept them (including the fact that you are a woman) and find ways to improve and improvise.

5)      Believe in yourself. If you don’t there’s a chance that others also won’t

6)      Value yourself if you want others at work to value yourself

7)      Learn to say NO – at the workplace and at home. And No means NO. Make sure you understand it, and those around you understand it too

8)      Find a mentor. Having one early on in your career can sometimes be the only factor in determining how long your career will span, and how far you will go

9)      Invest in professional networks. They will hold you in good stead on the rainy days.

10)  At work – Show up. Own up. Speak up.

11)  You are the “CMO” (Chief Marketing Officer) of your work and career. Promote yourself and your work. Again, a lot of women lose out because they don’t get due credit and visibility for what they’ve done

12)  Read the news / Know what is in the news – General knowledge is always good

13)  Invest in your physical health and wellness – This will be one of the most important variables if you are serious about a long term career

14)  Learn to use technology for your benefit. Make an effort to know what you need, understand the power of technology and find ways to make technology work for you.

15)  Stay relevant in your field – read, take examinations / certifications, participate in community discussions, etc.

16)  Build your personal brand image – At work and out of work. Brand YOU should stand for something unique and reflective of you

17)  Communication is critical to success – Invest in enhancing you oral and written communication skills. This can sometimes be the most critical aspect of your career growth

18)  Presentation skills – Both creating presentations and making presentations is a must-have skill. Invest in learning

19)  Learn to negotiate. It does not come naturally to most women, but it can be learnt over time

20)  Learn to ask for help . It is OK to ask

21)  Make a personal resolution to learn something new periodically. Learning is one of the best ways to love yourself

22)  Find ways to improve productivity at work and home. Small things make a big difference

23)  To have a fair chance at success as a working women, learn to prioritize your work

24)  Knowing when to shut-up and when to speak-up is a personal asset. Speaking when you shouldn’t and not speaking when you should can become a liability

25)  Choose your battles wisely – at work and at home. You have finite energy and time, and not every battle is worth a fight

26)  When in doubt, use common sense, presence of mind or the Buddha Expression. They almost always work!

27)  Every now and then ask yourself the difficult questions. They will burst your bubbles and show you the clear picture

28)  Develop a daily routine and stick to it. For at least 3 months before you make any changes.

29)  Periodically, think and measure your ROTI (Return on Time Invested) for the things that you do – at work and out-of-work. If the returns don’t justify your time and efforts, pause and reflect and change course

30)  Give yourself some “ME Time” – every week to do at least 30 minutes of something you love. This will rejuvenate you

31)  Understand that while emotions define most women, control on your emotions will define your career path and its longevity

32)  Have “genuine” interests outside of work. Cooking, Dance, Writing, etc. Whatever! Find something and do it every now and then

33)  Have friends out of work. They will be critical to keep you going through the rough tides, and will provide the much needed ear, shoulder and perspective on those dark gloomy days / nights

34)  At work, it is about business. Don’t take / make everything personal

35)  Office politics is real and here to stay. Find a way to deal with it

36)  If you are at cross-roads / in a tough situation at work, make sure you speak up and share it with the right audience at the right forum. Even if it does not directly help you, it will indirectly help all the women who may face a similar situation in the future. One small voice can be the start of positive change, right?

37)  While earning is important, managing your finances and investments is even more critical. Save regularly, invest wisely and review your personal finances periodically. If you can’t / don’t have the time, hire professionals to do it. It is a worthwhile investment. Again, a lot of women are guilty of being clueless about where all their money went

38)  “The most important career choice a woman makes is who she marries” BY Sheryl Sandberg. This is 100% true. Understand its depth and accept its reality

39)  Work-Life Balance is elusive, and somewhat of a misnomer. Bottom-line, it is your work, your life and your balance. If it works for you, then all is well

40)  There is great inspiration and power in the “All women social networks”. Find one or two that interest you and become a member. Listen, Express and Share.

41)  If and when you become a mother, there will be a time-period (ranging between weeks to 3 years or more) when there could be a career break / you need to apply the career brake. That’s OK! If you are serious about a long term career , positive and objective, things will fall in place over a period of time

42)  Focus. Flow and Flex are the three foundational pillars for a working mother’s career continuum. They all play their role in the career graph of a working woman

43)  Once in a way, take up the cause and help another working woman. Just imagine the difference it can make if 1 working woman supported 1 other working woman for sometime

44)  No matter how complex, formidable, complicated and unique you think your situation is / maybe, remember that there is at least one other woman in the world who has faced a similar situation and found a way out of the adversity. So it is possible. Believe in it

45)  Every now and then, connect and speak with a working woman who is finding her way amidst the jungle for her spot in the sun. Personally, I always take away some wisdom, nuggets or insights from every such interaction, and they help me tremendously

46)  Try to stay positive no matter what! It does you more harm than good, and easier said than done. But worth a try!

47)  Have an open mind to try out unchartered territories at work.

48)  Age and Karma almost always catch up on you – no preferential treatment for women here J

49)  Your happiness is in your hands. You are the “Chief Happiness Officer” of your life. Play the part, and play it well J

50)  Thank (often and in your own personal way) your parents, your education, your teachers, your friends, your colleagues, etc. who all played their bit in shaping your career. Nothing takes you from good to great as fast as gratitude.

On that note, Thank you for reading me. And have a great day and a long prosperous career ahead.

Originally published here

7D Ladder to Achieve Your Goals in Life

Do you have goals?

Do you want to achieve them?

Do you know how to get there?

Hmm.. Well.. If you’re looking for some guidance, then this is the post written for you based on all the I have observed and learned in my life…

 

 

 

D1: Discover your goals for life

“If you want to live a happy life, tie it to a goal, not to people or things.” BY Albert Einstein

Discovering your goals is the first step to get there. And discovery can sometimes take a lot of time, effort and also support from those around you. But discovery is really the process in which you think through what you want to achieve. For e.g.: I would like to write more often can be a broad goal that you discover for yourself

 

D2: Define your goals in a clear and concise fashion

A goal is not always meant to be reached, it often serves simply as something to aim at.”  BY Bruce Lee

The next step is to precisely define what you really want to achieve. The more specific you are, the better are your chances in reaching your goal. And the best way is to define SMART goal (Simple Measurable Action-Oriented Realistic and Time Bound). For e.g.: I will publish one blog every month of this year is a good target to start off with for any blogger

 

D3: Design a plan to achieve your goal

A goal without a plan is just a wish.” BY Larry Elder

Once you have defined your goals, design a realistic plan to achieve your goal. I emphasize on realistic as you need to be cognizant of your current commitments, circumstances and constraints; and model a “personalized plan” factoring all of these. For e.g.: I will wake up at 6 AM and write for 30 mins on Tuesdays & Thursdays; as I need to reach work only by 9 AM.

 

D4: Develop your skills and everyday routine in line with your plan

To reach any goal, you usually need to develop new skills on some areas and also possibly hone and enhance skills on some areas. The best way to do this is to integrate specific tasks into your everyday routine. For e.g.: Let’s continue with the goal of writing. Every writer needs to read continuously to hone their writing skills. So one specific action plan is to set aside 15 mins everyday (say during lunch time) when you will read diverse articles from diverse authors. Not only does this reading enable you to become aware of writing styles, but also increases your own knowledge base on one / more topics.

 

D5: Be Dedicated in doing what you have to do when you have to do it

Whenever you want to achieve something, keep your eyes open, concentrate and make sure you know exactly what it is you want. No one can hit their target with their eyes closed.”  BY Paulo Coelho

Next and very important is that you need to be personally dedicated towards achieving your goals. If this means that you make some sacrifices and choices to achieve this, then so be it. But be dedicated, sincere and put your best foot forward to reach your goals.

 

D6: Be Determined to achieve your goals

know what you want, work to get it, then value it once you have it.” BY Nora Roberts

The road to any goal has its share of ups and downs. And what will make the difference in helping you reach your goals is usually how determined you are. So stay focused, objective and positive; and when things get rough and tough – be a little kind on yourself, but never lose sight of your goal.

 

D7: Dream about your goals at every opportunity you get

Reach high, for stars lie hidden in you. Dream deep, for every dream precedes the goal.”  BY Rabindranath Tagore

One of the most important dimensions to achieving your goal is to dream about it at every opportunity you can. Dream the moment .. Create a visual memory .. and live the dream everyday. Before you know it, your dream will be reality and your goal will be well achieved..

 

On that note, Dare to Dream BIG; and work towards achieving your GOALS in LIFE!

Asking for Help: Are you an A+ on a D-?

STRESS” – That 6 letter dreaded word! Stress can be the cause or / and effect of many a physical ailment, emotional upheaval, mental discord and dissonance, financial turmoil, and lack of a social life. Stress can be the one single cause that prevents many of us from doing our best in life. Stress can be the cause for many of us to stay awake all night. Bottomline, stress can be manifested due to several things in life, and stress has many manifestations in our lives.

As I observe, converse and interact with working women (especially working mothers) in India, I find that they are probably and possibly the “most stressed out” profile of people. The sheer diversity and complexity of issues women deal with on a regular basis is mind-boggling. Issues from demands of the workplace, office politics, marital discord, extra-marital affairs, new age parenting and dealing with the children of today’s era, self-confidence, sheer anxiety of dealing with every-day operations (the house-help, the cooking, the home maintenance, etc.), exhaustion and health issues, dealing with expectations of family / extended family, lack of “ME” time, financial woes, depression, etc. After all being a working woman does come with its share of challenges. Click here to read the multi-dimensional issues that she deals with.

As I look back at my own career and life, I strongly believe that 2 things can help the cause of “working women” / “working mothers” to deal with stress.

1)      Learning to say NO. Click here to read my earlier post on this

2)      Asking for help

In this post, I’m going to share a few tips and pointers for working women based on my personal experiences.

Refusing to ask for help when you need it is refusing someone the chance to be helpful.” BY Ric Ocasek

1)      The easiest way to get help is to ASK for it

Don’t be shy asking for help. It doesn’t mean you’re weak, it only means you’re wise

A lot of us find it hard to ask for help. I speak from experience here! I don’t know if it is due to our culture, upbringing, education or just the way we are wired. But I used to find it very very hard to ask for help. Until I became a mother. I then realized that it would be impossible to survive without help. So I asked for help. I used to feel very uncomfortable initially, but I learned over time. Today, I don’t think twice.

So, the important take-away

  • Be clear about what exactly you want help for. For e.g: “I need help at home in the morning” V/S “I need help from 7 AM to 8 AM to help me with cooking
  • The easiest way to get help is to ASK for it
  • Sometimes the best way to ask for help is to understand “how to do it”, and “to get it done”

2)      Too much help is not good either

Remember, if you ever need a helping hand, it’s at the end of your arm, as you get older, remember you have another hand: The first is to help yourself, the second is to help others.” BY Audrey Hepburn

 While asking for help is great, I know of too many women who ask for help for everything under the sun. To the extent that they just cannot do even basic things themselves. I know of women who don’t know how to draw money from an ATM or even women who don’t know where and how to buy vegetables! That is not good either. Simply because when you try and do something yourself, there is great learning in the experience. And with learning comes growth and self-confidence

So, the important take-away

  • Think before you ask for help. Answer honestly whether the reason you are asking for help is due to lack time, lack of ability or your habit of asking for help

 3)      Professional Help is fine too, nothing taboo about it

We can’t help everyone, but everyone can help someone.” BY Ronald Reagan

A lot of us are uncomfortable about hiring professional help for many things. Reasons range from lack of awareness on the kind of services in the market, to it being the first time you are asking for help, to that is just not the way it was always done. As an example, most Indian homes go through the annual house cleaning exercise during a festival like Diwali. It takes time, effort, can be exhausting and many times you’re not happy with the outcome. Last year, we hired professional cleaners for the job. They did a fantastic job and the house looked “brand sparkling clean and new”. It came at a price we were willing to pay. We wondered why we had not done it before. Check this interesting link on Life as a Service. There are so many interesting services out there, and so many service models which provide help.

So, the important take-away

  • Be aware of the kind of services in the market for different things. Read, speak to people and share your issues / solutions.
  • Be clear on how much you are willing to pay for a service

4)      Self-Help is the BEST HELP

To help yourself, you must be yourself. Be the best that you can be. When you make a mistake, learn from it, pick yourself up and move on.” BY Dave Pelzer

So, the important take-away

  • Before you ask for help, try doing it yourself
  • Sometimes, the best help you can do to yourself is to find effective ways to “do things. There is no need to re-invent the wheel for everything! Someone somewhere has done it before. Try to re-use the approach / methodology in your own context
  • Sometimes not to help someone is the best help

So as I sign-off, I leave you with a few questions…

Do you ask for help? NEVER? Hmm.. You get D-

Do you ask for help? ALWAYS? Hmm… You get D-

Do you ask for help? Sometimes based on the need / situation? Great! – You get A+

Can you do better? Worth a thought and a comment :)

Originally published here

Infographics 101: What? Why? How?

What are Infographics?

Information graphics, or infographics as they are more often called, are a great way to convey complex information clearly and concisely [Src: http://www.problogger.net/archives/2011/09/16/blogosphere-trends-using-infographics/ ]

Over the past few weeks, I’ve read hundreds of infographics, and have enjoyed reading most of them. One, it is for very good reason that the adage A picture is worth a thousand words was coined. I truly understood the “power of images” now. Two, infographics convey a lot of information in a simple, easy to read and easy to comprehend format. Three, I’ve been tasked with creating one at work.

Since I had to create an infographic, I looked for resources on any guidelines, tips, tricks, best practices and advice on “How” to create one. Dr. Google threw up a lot of content. Sharing in this post the links I found useful

The Ultimate Guide to Marketing Infographics @ http://blog.crazyegg.com/2013/05/10/infographics-ultimate-guide/

What Makes A Great Infographic? 8 Experts Weigh In @ http://marketingland.com/8-experts-talk-about-making-great-infographics-34958

The power of infographics @ http://www.problogger.net/archives/2014/01/20/the-power-of-infographics-on-your-blog/

 

Tools to create infographics

20+ Tools to Create Your Own Infographics @ http://www.hongkiat.com/blog/infographic-tools/

10 free tools for creating infographics @ http://www.creativebloq.com/infographic/tools-213197

9 Awesome Powerful Free Infographic Tools @ http://www.infographicsarchive.com/create-infographics-and-data-visualization/

70 Tools And 4 Reasons To Make Your Own Infographics @ http://www.edudemic.com/70-tools-and-4-reasons-to-make-your-own-infographics/

Five Infographic Templates in PowerPoint @ http://offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint

And how could I conclude this post without an infographic?

[Src: http://mashable.com/2012/07/09/how-to-create-an-infographic/ ]

Viral Content | A Marketer’s Dream, Dare, Delight or Doom?

“Viral Content” – Those 2 words can be the dream, dare, delight or doom for many a marketer.

A dream because you aspire for it

A dare because you can’t really say for sure if your content will go viral

A delight because if it does, then you are bound to be a hero / shero of some sort, in some circles

A doom because if it does not, then you are bound to be viewed with a critical lens, in some circles

And the reality of today is that “viral content” is probably the fastest & most cost-effective way to get your message out in the market place.

There are ample examples of content gone viral that it must seen easy to repeat the formula. But it is not so simple…

In this post, I am sharing from my personal experience as a content consumer what truly differentiates viral content from the rest

(1) A catchy compelling title : In today’s day of explosive content, you need to have a title which compels a reader to stop-by your content. The title has to be unique, inviting, enticing and engaging – And most important have mass appeal! Phew – Tough one to crack!

(2) Touching an emotional chord with a reader : From my personal experience, almost every piece of viral content that I’ve come across touched an emotional chord with a reader, i.e., it brought out a deep human emotion in a reader – joy, surprise, fear, contempt, disgust, sadness or anger

(3) Timing of your post : The timing of when you publish your content is critical, and surely acts as an enabler in riding with current trends and sentiments.

(4) The Zing and Zest of the post itself : I mean the content itself has to be unique, new, relevant, positive and refreshing in its message and in articulation. Pictures / Videos are definitely more effective, but there are blog posts and even tweets which have gone viral, so it really depends on the content

In this post, I’m sharing a round-up on the many views / perspectives written on the subject of “viral content”. You’d think after reading all of these – I now know the magic mantra and am on my way to create the “viral content” of tomorrow. How I wish! :) In spite / Despite so much written on the subject, this is a tough one to crack, and even all the “Content Gurus” don’t seem to have a consensus.

Nevertheless, let me share the posts..

7 Things Marketers Can Learn From 2,616 Viral Headlines.

7 Key Elements for Viral Content

 Social Media Images: 5 Ways to Go Viral

How To Make Your Content Marketing Go Viral

How to write copy that goes viral

57 Facts and Figures on the Money and Power in YouTube Viral Videos – Infographic

3 Reasons Why YouTube Videos go Viral

4 Key Elements for a Viral Video

5 Steps to Going Viral on Twitter

Top 7 Reasons Your Content Goes Viral

How to Make Your Content Go Viral

How to create viral content

When an Obituary Goes Viral

How to make something go viral: tips

How do I make my post viral?

Lastly, an interview from Brian Solis which is real, well-grounded and probably one of the best advice I’ve come across

 

 
What is your mantra? Leave a comment to let me know

The “Only Women” Social Networks – I started with an “Oh!”, and ended with “Whoa!”

I studied in an all-girls school for a good part of my early formal education. Like any school kid of the 1980’s and 1990’s era in India, I had my share of learning, studies, sports, co-curricular activities, mischief, memorable moments, childhood / school experiences, life lessons and fun in equal measure – just that it did not involve “the boys”, and that did not really make a difference. Honestly, I did not know it any other way :). Consequently, my “good / best friends” were mostly girls (And some of them are my best friends even to this date. Yes! Our friendship dates to another era!). Of course, I did interact with boys / men in the family and friends network, but then there is an implicit line drawn somewhere (like an invisible “Lakshman Rekha”), and so those experiences are usually somewhat pleasant and civil. When I passed out of school, I enrolled into a co-education school. That started my “real journey” with the “multifaceted opposite sex”. Looking back, my life has never really been the same again!! :) :( . Ah! I miss those “girlie school days”, and I also realized the importance and power of the “bonds of sisterhood” much much later.

See here’s the thing | When girls and boys connect, communicate, interact and (try to) co-exist, it is a whole new world. Things which were ignored suddenly come to limelight, things which were irrelevant suddenly become relevant, things which you were never conscious about suddenly become the center of your universe, things which never needed to be “filtered” need to be “filtered”, things which were never really important become critical to your existence, and things which never defined you become your defining moments.

Anyways, coming back to my own life – The next few years revolved around education, career, family, marriage and motherhood. And like most average people, I’ve had my share of good, bad and ugly in all of this. And as with most women who go through all these life experiences, I let-go of many of my girlfriends along the way. It was not intentional, purely incidental / circumstantial. Career, work life balance, travel, people residing in all parts of the world, lack of time, conflicting interests, changing priorities, etc. etc. etc. So before I knew it I found myself in my 30’s and wondering who my friends really are!

Thanks to technology and the Social Media revolution, I was able to re-connect with many of my girlfriends from the past. The good thing is that you have a foundation and base to build on, and you can take off from where you left. But the not-so-good thing is that you have all changed, and there may be a fundamental difference in your thoughts, perspectives and outlook to life. The other not-so-good thing is that you are almost always worried if she will judge you, and how much you can trust her. Anyways girls / women are (in)famous for keeping secrets right?

Sometime in 2010 on my journey to motherhood, I also started my journey as a writer and blogger – Simply because I needed a canvas to express myself. A canvas for my words – Words which stemmed from dreams, thoughts, observations, analysis, learning’s, conversations, view-points, outlook, views, emotions, perspectives, achievements, mistakes, failures, lessons learned, comprehensions, experiences and conclusions. Along the way, I realized that I enjoyed blogging as it was a creative outlet for my thoughts, emotions and energies, and continued to blog more. As any blogger did / does, I stressed and fretted about readership, reach, pageviews, etc. and as a solution, I embraced Twitter and FaceBook to promote my blogs. Nothing really significant, but just figuring out the tricks of the trade. And of course the usual lingering around (which by the way takes a whole lot of precious time!). A “hello” here, “You look fabulous” there. And of course, those moments which social media leaves you with. Sometimes moments of wonder at how much people have changed. Sometimes moments of awe at how far others have come. Sometimes moments of admiration at how successful and powerful some of my buddies are. Sometimes moments of joy to see and share a slice of someone else’s life. Sometimes moments of jealousy at how happy some people appear to be! And sometimes just to flow through the passage time and make the moment count (or not!?). I go through the whole range of human emotions over a span of few minutes. The unanticipated benefit of all my Twitter / FaceBook activity is that it connected to several like-minded, intelligent, interesting and diverse woman who were slowly and surely creating an impact and making a difference in their sphere of influence.

Sometime in 2013, I got invited to be part of some FaceBook groups / communities. I accepted the invitation. Honestly I did not know what to expect. It took me a while to understand the protocols of interaction, the reach, the impact and the power of these communities. I don’t know why and how, but what followed were invitations to some elite and exclusive “women only” social communities. Many of these are “secret / closed groups” where the membership is “by invitation only”. They typically include women who have common interests / beliefs or experiences (for e.g.: motherhood in general, working mothers, women in business, mompreneurs, etc.).  And that opened a whole new world for me, changed my perspective of life and has been a transformational life experience.

Here’s what I learned | A woman speaking in public is one thing, and a woman speaking behind closed doors is something else. You have to experience it to know what I mean.

To be honest when I first joined some of these communities, I was pleasantly shocked! Shocked to see the honesty with which women spoke up, shocked at how freely women shared deeply private and personal stories of strength, courage, conviction and trials, shocked to see the support women extended to each other in times of lows / crisis, shocked at the positivity and energy amidst the community, shocked at the way the owners nurtured / propelled the group towards specific causes, shocked at the larger good many of these groups were doing / further aimed to do, shocked at how unknown names and faces stood up for each other to assist and guide women through all that life threw at them.

Being a member of these communities has been an invaluable learning experience for me. Over time, I realized that I enjoyed the interactions, the learning, the friendships and bonds that were fostered and also the intellectual stimulation that these communities provided.

See here’s the next thing | There is that special something about an “all-girls network”. If you’re / you’ve ever been part of one, you’ll know what I mean. Suffice to say, today I swear by the “bonds of womanhood”. I know that the “old boys clubs / bad boys gangs / dirty old men groups” have been around from time immemorial. But as of today, I’d bet that the “Only Woman” social networks are here to stay. This is where the power lies. This is where ideas are exchanged. This is where inspiration is drawn from . This is where the thoughts are influenced. This is where it all comes together!

I have nothing personal against boys / men really; after all I am what I am partly because of all the men in my life. Just that with time I’ve come to acknowledge, appreciate and accept that men and women are wired differently. So,
(1) There are some things which only girls / women will listen to
(2) There are some things which only girls / women will acknowledge
(3) There are some things which only girls / women will understand
(4) There are some things which only girls / women will know
(5) There are some things which only girls / women will accept
(6) There are some things which only girls / women will embrace
(7) There are some things which only girls / women will counsel on
(8) There are some things which only girls / women can sympathize with
(9) There are some things which only girls / women can empathize with

And because there will almost always be those some things which are exclusive to women, therein lies the need for “Only Women” Social Networks. And these social networks are important because they provide a forum for women to
* Share what they are really thinking – However good, bad or ugly! It is the real deal!
* Share what they are really feeling deep down
* Share a real-life personal context / situation and ask for advice / suggestions / inputs
* Just express the highs and lows of what life throws at you and get a quick hug, snug, nag or niggle here and now; Real-time interaction is the key
* Share to a group of women who make you feel that you are not alone
* Share with a group of spirited woman and hear the words “It is OK. This too shall pass”
* Just get it all out and in some ways feel free and liberated!

It warms my heart to see women sharing, collaborating, nurturing, supporting, advising, mentoring and just being there for each other through the journey of life.

In all that I’ve seen as a part of my own life, I strongly believe that for any one person to blossom, flower and flourish (man / woman), there has to be (somewhere in the generational family tree) at least ONE resilient woman who nurtured / supported / guided and believed in him / her. (Of course a lot more things play their part too – divine grace, luck, hard work, passion, focus, ecosystem support, timing,. but that one woman would have made all the difference)

And for any woman to be that “resilient woman” she needs support. Not every time, every day. But during that one vulnerable moment which can break / make her. And it is in that one vulnerable moment that the “Only Women” Social Networks help a woman cross the chasm. And for only that one reason, I conclude by saying that these “Only Women” Social Networks are powerful networks. These networks are definitely a harbinger of positive change and have the potential for global transformation. They are real, and here to say!!!

That’s what I had to say. Would love to hear your views. Leave a comment to let me know

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