Category Archives: Social Media

Online, Digital, Social – 9 Insights from the lens of a Marketer

A few months ago, I was in conversation with the CEO of a multi-billion$ global consumer goods company. One of the topics of discussion was around online, digital and social strategies that the enterprise was embarking on (yes! They are  some-what “old school” in operations even in 2014 and as I learned there are so many companies who are NOT ONLINE, NOT adopting DIGITAL, and NOT really SOCIAL – and many are successful with impressive growth targets), and the conversation got exceptionally interesting when we spoke about the below questions:

  • Is there a boundary between online, digital and social strategies?
  • Does business strategy drive online marketing strategy?
  • Does digital drive social?
  • Does social drive digital?

The questions stayed with me..

A few days later, I was in discussion with another entrepreneur friend who runs a successful manufacturing unit which has a diversified business portfolio of apparel manufacturing and agricultural machinery. He was planning to launch a social campaign and again had some basic questions

  • Is online marketing necessary?
  • Digital / Social marketing – What first and What second? Why?

And then a few days back I had the opportunity to connect with a high-end fashion designer who again asked me the same question?

  • Should I do social? Which social channels?
  • Should I have a digital marketing strategy?

All led to long long long conversations and some interesting insights. Before I get into my views, I did some online research on the basic definitions.. Sharing snippets I found relevant:

Online Marketing (or Internet Marketing) refers to a set of powerful tools and methodologies used for promoting products and services through the Internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.

Digital Marketing refers to any marketing delivered via an online platform or involving an interactive response channel including mobile. Digital marketing is: Building awareness and promoting a brand or product using all available digital channels

Social Media is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.

Without much ado, let me now share my key insights from the lens of a marketer

(1) Business Strategy should drive the Marketing Strategy; and Marketing insights can drive Business Strategy For e.g: If your business strategy is to provide a portfolio of products and services to your customers, your marketing strategy should be aligned accordingly. And if your marketing insights indicate that your customers want you to add a new service, then your business strategy should be open to the consideration

(2) Marketing initiatives should ALWAYS be based on marketing objectives

(3) Online, Digital and Social Media Marketing are marketing channels and a marketing strategy. The boundaries blur. Below is a conceptual view

Online Digital Social

Online Marketing examples include web-sites, blogs, SEO (Search Engine Optimization), SEM (Search Engine Marketing), online ads, e-mail marketing, online Press Release (PR)

Social Media Marketing examples include leveraging social media platforms like Twitter, FaceBook, LinkedIn for your marketing and promotional activities

Offline Marketing examples include print ads, Press Release, Direct Mail, Telemarketing, etc.

Real-world Social Marketing refers to marketing through ‘real-world’ social interactions and conversations at events, word-of-mouth publicity, etc.

(4) It is (near) impossible to show quantitative ROI (Return on Investment) for every marketing initiative – specially for Internet Marketing initiatives. In marketing parlance, the qualitative ROI can be subtle, long-term and not directly attributable. Below is an good way to showcase ROI

ROI

[Src: http://www.infographicsshowcase.com/roi-on-internet-marketing-services-infographic/ ]

(5)  “No Money Marketing” is often misunderstood. It is NOT about ZERO $ marketing spend, but optimally leveraging marketing channels coupled with creative marketing strategies to have maximum customer reach and impact in line with marketing objectives

(6) Social and Digital – What comes first? : It depends on your business, and your understanding of social and digital. I know of companies whose digital strategy drove their social media marketing strategies, and I know of companies whose social strategy drove their digital initiatives. Suffice to say, the digital world and social world are closely coupled and if you do one, you (or / and the ecosystem you’re a part of – like partners, customers, community, suppliers) also make inroads into the other. In most cases, Social Media Marketing is a sub-set of Digital Marketing.

(7) The choice of which social channels to use depends completely on your social media objectives and where your customers are. Don’t do Social because everyone is doing social and because it is the new buzzword. Do it because you believe it will add value to your business and marketing

(8) It is better not to start social media initiatives if you don’t have a long term plan, management commitment and the “right brains” behind your social initiatives. Too many companies start and stop too soon, and that impacts your brand negatively

(9) Digital and Social are evolving and will continue to evolve. Everyone is learning, so be open to learning, failing and course-corrections. That is the only way to succeed.

What do you think? Leave a comment to let me know…

How to fuel your creativity? – Here are 20 ways..

Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity” – Charles Mingus

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, the just saw something. It seemed obvious to them after a while” – Steve Jobs

Curiosity about life in all of its aspects, I think, is still the secret of great creative people” – Leo Burnett

Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will” – George Bernard Shaw

The “creative genius” is in different states for each of us
For some it is perpetually active :)
For some it is seldom active
For some it is dormant
And for some it is asleep :(

In this post I am listing 20 easy ways to fuel / spark / re-kindle your creativity. I have personally tried all of these and they work!

  1. Do nothing for 30 minutes a day. Just lie / laze around and let your thoughts flow. You will be surprised at the impact this has over a 1 week period!
  2. Dream – Yes! Day-dream :). There is something about dreaming which sparks better creativity
  3. Take a walk “ALONE”
  4. Disconnect for 15 minutes with the electronic world (including mobiles, TV, internet, Google, Twitter, Facebook) – Refreshingly liberating and aids significantly in “creativity”
  5. Listen to music
  6. Talk to someone you love (parents, friends, siblings, children, spouse)
  7. Look at the sky for 10 minutes (especially early morning or evening) – I don’t know why! But this always helps
  8. If you’re a right handed person, use you left hand for 15 minutes a day. In 1 week, you will experience the difference
  9. Indulge in physical exercise – Run, Dance, play a game, do whatever to get your heart pumping and hormones flowing!
  10. Meditate
  11. Read something you’d never usually read
  12. Watch a program you’d never usually watch
  13. Learn something new (For e.g.: Cooking, A new language, Art, Ikebana, Puppet making, make-up, yoga, photography, etc.)
  14. Laugh – Indulge in anything which makes you smile
  15. Sleep – Sleep is the best medicine for so many things, and can solve many a problem (no matter how complex or complicated)
  16. Think about the HAPPIEST moment(s) of your life – There’s something about a good memory which sometimes sparks the best creativity
  17. Look at old photographs
  18. Re-live the “good old days” in any way you can 
  19. Take a shower
  20. Your turn. And be CREATIVE :)

Have you tried any of these? Did they work for you.. Leave a comment to let me know

How to be the most organized person in this world?

So I’ve set a milestone of sorts on this blog.. From consistently posting at least 1 post / week for 32 weeks, I DID NOT publish a post last week.. As I look back to connect the dots on why I skipped the post, I came up with a zillion excuses.. No time, busy at work, too tired, .. etc.. All lame I agree, because I did find the time to do what I wanted to (both professional and personal).. On deeper introspection, I recognized that I had become a tad bit disorganized for my own good.. Just when I wondered what I could / should do, I came across this comprehensive solution.. I am yet to apply fully, but felt it was timely and appropriate to share on my blog for the benefit of all my readers..

MORAL of the STORY – Stay Organized, Stay Organized, Stay Organized….

Get health and fitness tips at Greatist.com

50 Things I wish I’d truly understood (as a WOMAN) when I started my corporate career

A lot of times I get asked questions around what it takes to be a career woman in the corporate world. Invariably, my answers vary based on whom I am speaking to. Simply because a lot of things make up that elixir – Desire to work (or need to work for some women), Passion, Dedication, Commitment, Hard-work, Experience, Qualifications, Personal Brand, your professional networks and advocates and the kind of person you are.

While a lot is written and discussed on this subject, some critical points often get missed out. In this post I am sharing 50 things I wish I’d truly understood when I started my corporate career, albeit many of them are less spoken! While I have burnt my fingers many times on many of these points, the aim of writing it is to probably help you / some working woman in her career journey.

1)      The word CAREER starts with CARE. So take full responsibility to CARE for yourself, your professional growth and success

2)      Have career goals and objectives – Both short-term and long-term. You will go and grow only as far as you want to!

3)      Plan your career in line with your goals and objectives. Have a Plan A. Plan B. And Plan C. Many women are guilty of having no real career plan

4)      Know yourself – Discover your strengths and weaknesses. Be aware of them, accept them (including the fact that you are a woman) and find ways to improve and improvise.

5)      Believe in yourself. If you don’t there’s a chance that others also won’t

6)      Value yourself if you want others at work to value yourself

7)      Learn to say NO – at the workplace and at home. And No means NO. Make sure you understand it, and those around you understand it too

8)      Find a mentor. Having one early on in your career can sometimes be the only factor in determining how long your career will span, and how far you will go

9)      Invest in professional networks. They will hold you in good stead on the rainy days.

10)  At work – Show up. Own up. Speak up.

11)  You are the “CMO” (Chief Marketing Officer) of your work and career. Promote yourself and your work. Again, a lot of women lose out because they don’t get due credit and visibility for what they’ve done

12)  Read the news / Know what is in the news – General knowledge is always good

13)  Invest in your physical health and wellness – This will be one of the most important variables if you are serious about a long term career

14)  Learn to use technology for your benefit. Make an effort to know what you need, understand the power of technology and find ways to make technology work for you.

15)  Stay relevant in your field – read, take examinations / certifications, participate in community discussions, etc.

16)  Build your personal brand image – At work and out of work. Brand YOU should stand for something unique and reflective of you

17)  Communication is critical to success – Invest in enhancing you oral and written communication skills. This can sometimes be the most critical aspect of your career growth

18)  Presentation skills – Both creating presentations and making presentations is a must-have skill. Invest in learning

19)  Learn to negotiate. It does not come naturally to most women, but it can be learnt over time

20)  Learn to ask for help . It is OK to ask

21)  Make a personal resolution to learn something new periodically. Learning is one of the best ways to love yourself

22)  Find ways to improve productivity at work and home. Small things make a big difference

23)  To have a fair chance at success as a working women, learn to prioritize your work

24)  Knowing when to shut-up and when to speak-up is a personal asset. Speaking when you shouldn’t and not speaking when you should can become a liability

25)  Choose your battles wisely – at work and at home. You have finite energy and time, and not every battle is worth a fight

26)  When in doubt, use common sense, presence of mind or the Buddha Expression. They almost always work!

27)  Every now and then ask yourself the difficult questions. They will burst your bubbles and show you the clear picture

28)  Develop a daily routine and stick to it. For at least 3 months before you make any changes.

29)  Periodically, think and measure your ROTI (Return on Time Invested) for the things that you do – at work and out-of-work. If the returns don’t justify your time and efforts, pause and reflect and change course

30)  Give yourself some “ME Time” – every week to do at least 30 minutes of something you love. This will rejuvenate you

31)  Understand that while emotions define most women, control on your emotions will define your career path and its longevity

32)  Have “genuine” interests outside of work. Cooking, Dance, Writing, etc. Whatever! Find something and do it every now and then

33)  Have friends out of work. They will be critical to keep you going through the rough tides, and will provide the much needed ear, shoulder and perspective on those dark gloomy days / nights

34)  At work, it is about business. Don’t take / make everything personal

35)  Office politics is real and here to stay. Find a way to deal with it

36)  If you are at cross-roads / in a tough situation at work, make sure you speak up and share it with the right audience at the right forum. Even if it does not directly help you, it will indirectly help all the women who may face a similar situation in the future. One small voice can be the start of positive change, right?

37)  While earning is important, managing your finances and investments is even more critical. Save regularly, invest wisely and review your personal finances periodically. If you can’t / don’t have the time, hire professionals to do it. It is a worthwhile investment. Again, a lot of women are guilty of being clueless about where all their money went

38)  “The most important career choice a woman makes is who she marries” BY Sheryl Sandberg. This is 100% true. Understand its depth and accept its reality

39)  Work-Life Balance is elusive, and somewhat of a misnomer. Bottom-line, it is your work, your life and your balance. If it works for you, then all is well

40)  There is great inspiration and power in the “All women social networks”. Find one or two that interest you and become a member. Listen, Express and Share.

41)  If and when you become a mother, there will be a time-period (ranging between weeks to 3 years or more) when there could be a career break / you need to apply the career brake. That’s OK! If you are serious about a long term career , positive and objective, things will fall in place over a period of time

42)  Focus. Flow and Flex are the three foundational pillars for a working mother’s career continuum. They all play their role in the career graph of a working woman

43)  Once in a way, take up the cause and help another working woman. Just imagine the difference it can make if 1 working woman supported 1 other working woman for sometime

44)  No matter how complex, formidable, complicated and unique you think your situation is / maybe, remember that there is at least one other woman in the world who has faced a similar situation and found a way out of the adversity. So it is possible. Believe in it

45)  Every now and then, connect and speak with a working woman who is finding her way amidst the jungle for her spot in the sun. Personally, I always take away some wisdom, nuggets or insights from every such interaction, and they help me tremendously

46)  Try to stay positive no matter what! It does you more harm than good, and easier said than done. But worth a try!

47)  Have an open mind to try out unchartered territories at work.

48)  Age and Karma almost always catch up on you – no preferential treatment for women here J

49)  Your happiness is in your hands. You are the “Chief Happiness Officer” of your life. Play the part, and play it well J

50)  Thank (often and in your own personal way) your parents, your education, your teachers, your friends, your colleagues, etc. who all played their bit in shaping your career. Nothing takes you from good to great as fast as gratitude.

On that note, Thank you for reading me. And have a great day and a long prosperous career ahead.

Originally published here

Asking for Help: Are you an A+ on a D-?

STRESS” – That 6 letter dreaded word! Stress can be the cause or / and effect of many a physical ailment, emotional upheaval, mental discord and dissonance, financial turmoil, and lack of a social life. Stress can be the one single cause that prevents many of us from doing our best in life. Stress can be the cause for many of us to stay awake all night. Bottomline, stress can be manifested due to several things in life, and stress has many manifestations in our lives.

As I observe, converse and interact with working women (especially working mothers) in India, I find that they are probably and possibly the “most stressed out” profile of people. The sheer diversity and complexity of issues women deal with on a regular basis is mind-boggling. Issues from demands of the workplace, office politics, marital discord, extra-marital affairs, new age parenting and dealing with the children of today’s era, self-confidence, sheer anxiety of dealing with every-day operations (the house-help, the cooking, the home maintenance, etc.), exhaustion and health issues, dealing with expectations of family / extended family, lack of “ME” time, financial woes, depression, etc. After all being a working woman does come with its share of challenges. Click here to read the multi-dimensional issues that she deals with.

As I look back at my own career and life, I strongly believe that 2 things can help the cause of “working women” / “working mothers” to deal with stress.

1)      Learning to say NO. Click here to read my earlier post on this

2)      Asking for help

In this post, I’m going to share a few tips and pointers for working women based on my personal experiences.

Refusing to ask for help when you need it is refusing someone the chance to be helpful.” BY Ric Ocasek

1)      The easiest way to get help is to ASK for it

Don’t be shy asking for help. It doesn’t mean you’re weak, it only means you’re wise

A lot of us find it hard to ask for help. I speak from experience here! I don’t know if it is due to our culture, upbringing, education or just the way we are wired. But I used to find it very very hard to ask for help. Until I became a mother. I then realized that it would be impossible to survive without help. So I asked for help. I used to feel very uncomfortable initially, but I learned over time. Today, I don’t think twice.

So, the important take-away

  • Be clear about what exactly you want help for. For e.g: “I need help at home in the morning” V/S “I need help from 7 AM to 8 AM to help me with cooking
  • The easiest way to get help is to ASK for it
  • Sometimes the best way to ask for help is to understand “how to do it”, and “to get it done”

2)      Too much help is not good either

Remember, if you ever need a helping hand, it’s at the end of your arm, as you get older, remember you have another hand: The first is to help yourself, the second is to help others.” BY Audrey Hepburn

 While asking for help is great, I know of too many women who ask for help for everything under the sun. To the extent that they just cannot do even basic things themselves. I know of women who don’t know how to draw money from an ATM or even women who don’t know where and how to buy vegetables! That is not good either. Simply because when you try and do something yourself, there is great learning in the experience. And with learning comes growth and self-confidence

So, the important take-away

  • Think before you ask for help. Answer honestly whether the reason you are asking for help is due to lack time, lack of ability or your habit of asking for help

 3)      Professional Help is fine too, nothing taboo about it

We can’t help everyone, but everyone can help someone.” BY Ronald Reagan

A lot of us are uncomfortable about hiring professional help for many things. Reasons range from lack of awareness on the kind of services in the market, to it being the first time you are asking for help, to that is just not the way it was always done. As an example, most Indian homes go through the annual house cleaning exercise during a festival like Diwali. It takes time, effort, can be exhausting and many times you’re not happy with the outcome. Last year, we hired professional cleaners for the job. They did a fantastic job and the house looked “brand sparkling clean and new”. It came at a price we were willing to pay. We wondered why we had not done it before. Check this interesting link on Life as a Service. There are so many interesting services out there, and so many service models which provide help.

So, the important take-away

  • Be aware of the kind of services in the market for different things. Read, speak to people and share your issues / solutions.
  • Be clear on how much you are willing to pay for a service

4)      Self-Help is the BEST HELP

To help yourself, you must be yourself. Be the best that you can be. When you make a mistake, learn from it, pick yourself up and move on.” BY Dave Pelzer

So, the important take-away

  • Before you ask for help, try doing it yourself
  • Sometimes, the best help you can do to yourself is to find effective ways to “do things. There is no need to re-invent the wheel for everything! Someone somewhere has done it before. Try to re-use the approach / methodology in your own context
  • Sometimes not to help someone is the best help

So as I sign-off, I leave you with a few questions…

Do you ask for help? NEVER? Hmm.. You get D-

Do you ask for help? ALWAYS? Hmm… You get D-

Do you ask for help? Sometimes based on the need / situation? Great! – You get A+

Can you do better? Worth a thought and a comment :)

Originally published here

Infographics 101: What? Why? How?

What are Infographics?

Information graphics, or infographics as they are more often called, are a great way to convey complex information clearly and concisely [Src: http://www.problogger.net/archives/2011/09/16/blogosphere-trends-using-infographics/ ]

Over the past few weeks, I’ve read hundreds of infographics, and have enjoyed reading most of them. One, it is for very good reason that the adage A picture is worth a thousand words was coined. I truly understood the “power of images” now. Two, infographics convey a lot of information in a simple, easy to read and easy to comprehend format. Three, I’ve been tasked with creating one at work.

Since I had to create an infographic, I looked for resources on any guidelines, tips, tricks, best practices and advice on “How” to create one. Dr. Google threw up a lot of content. Sharing in this post the links I found useful

The Ultimate Guide to Marketing Infographics @ http://blog.crazyegg.com/2013/05/10/infographics-ultimate-guide/

What Makes A Great Infographic? 8 Experts Weigh In @ http://marketingland.com/8-experts-talk-about-making-great-infographics-34958

The power of infographics @ http://www.problogger.net/archives/2014/01/20/the-power-of-infographics-on-your-blog/

 

Tools to create infographics

20+ Tools to Create Your Own Infographics @ http://www.hongkiat.com/blog/infographic-tools/

10 free tools for creating infographics @ http://www.creativebloq.com/infographic/tools-213197

9 Awesome Powerful Free Infographic Tools @ http://www.infographicsarchive.com/create-infographics-and-data-visualization/

70 Tools And 4 Reasons To Make Your Own Infographics @ http://www.edudemic.com/70-tools-and-4-reasons-to-make-your-own-infographics/

Five Infographic Templates in PowerPoint @ http://offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint

And how could I conclude this post without an infographic?

[Src: http://mashable.com/2012/07/09/how-to-create-an-infographic/ ]

What working women can learn from productivity in ants?

A few days back I came across an infographic titled 7 Productivity Lessons from Ants. Packed with wisdom and insights, I loved reading it. Refer below to the details.

7 Productivity Lessons from Ants

7 Productivity Lessons from Ants

Source: http://visual.ly/7-productivity-lessons-ants

As a working mother, I’m always looking for ways and means to improve and enhance my productivity. After all, we are trying to do things as quickly and efficiently as we can every single day. And honestly, whenever I see or read or think about ants, I almost always go back with a lesson. They are small, hard-working, focused and do what they have to do!

So based on the wisdom from ants, and my own experiences, I am sharing a few points in this post. These are not about how to excel at the workplace, but really about how to maintain a balance between the expectations and demands of your professional life and the expectations and demands of your personal life. I’m not an expert in this department and I’ve not figured it all out. It is work-in-progress for me, but I do have more than a decade of experience of things that work and make a difference. I only strive to share what has helped in my journey this far with a hope that it may help you – sometime, somewhere

So without any further ado.

Focus – on the things that matter

Look around you at anyone who achieved anything in life – and you will see one defining characteristic. That is FOCUS. Focus is important for anyone in life, but more critical if you are a working woman.

a. Be focused on what you need to accomplish at work for a day, week, month, quarter, year. Keep your eyes on the end goal and objective. In between, even if you deviate, that’s OK! But make sure you come back on track as soon as you can. The best way to do this is to write down what you need to accomplish for a specific time horizon, and look at it at the start of every single day. That will ensure you are on track, at least as you start each day!

b. Be crystal clear on what all you need to do as a part of your personal life (in terms of things to do at home) and for yourself. Identify what is absolutely essential, and let go of everything else. Either outsource or delegate or just let it be. In the long run, many trivial things that you are stuck up about (in terms of your thoughts, time and energies) are really not worth it. For example, I used to be a stickler for a clean, well-organized house every single day, and anything below my expectations was not acceptable. Over time, I realized that this was taking up a lot of my time and energy, taking me away from what I really wanted to do and it really did not matter to others .With time, I relaxed my own benchmarks and go easy on myself. And when I do embark on a house cleaning exercise, it is usually time-boxed.

c. Give undivided time and attention to the task at hand and make sure you complete it. Say NO if and when you have to say NO – To people, friends, distractions, phone calls, TV, Social Media, the spouse, the boss, mummy, spouse, kids et al. The sooner you learn to say NO, the better for you.

Most importantly, as they ants do – focus on one small thing at a time. Multi-tasking is a working woman’s boon, but for things which need to be done really well – Do it one at a time.

Build your team and collaborate

As a working woman professional, you will realize that the sooner you put together a good team to help/enable you at home, the more effective and productive you will be at work. What I really mean by this is to build and nurture a team within the 4-walls so you can be the best possible you at work. From experience, I can say the following are critical members in your core team:

Your maid/helper/cook – will always be on the No. 1 spot. Trust me, you really cannot be a working woman and have this wrong!
Your spouse – needs to be highlighted because he plays a critical role in what you can do at home and work. This usually determines how far your career will go! It is for a very good reason that Sheryl Sandberg says, “The most important career choice a woman makes is who she marries“
Your family – especially your mom, your mother-in-law and your kids
Your friends
Your neighbors

Most importantly, as the ants do – recognize that you will go farther if you collaborate as a team.

Develop a routine that works for you

I can’t emphasize this enough. Suffice to say, create a routine that works for you. Stick with it. And see the magic unfold. It seems very simple and logical. But for many working women, it takes years of experience, many, many failures and serious introspection to come up with the right routine. And once you do, everything falls in line.

As a working woman, you should have the following routines planned out – a daily routine, a weekly routine and a monthly routine. Among other things make sure your daily routine has time for eating right and healthy, catching up on the news and general reading. Make sure your weekly routine has time for exercise, doing something you love (‘ME’ time) and speaking to one/two people in your friends and family network. Networking is critical in the long run, and many working woman lose out here. Ensure your monthly routine has some time to learn something new. Constantly learning, re-skilling, cross-skilling and up-skilling is the need of the day. This can/should include professional learning.

Most importantly, as the ants do – follow a routine to become more efficient and effective.

Communication

Make sure you communicate things that need to be said in a clear and concise fashion – at least to those who play a critical role in your life. Be sure to express clearly what you really want and expect from them – especially your core team at home. Be real and reasonable on expectations from others. And most importantly, say it, and listen to what they have to say.

As a working woman, I’ve burnt my fingers many times by assuming they know. They DON’T! Be it your maid/domestic helper, your spouse, your kids, your boss, your team – assume they don’t know till you clearly call things out for them – in terms of what you will do, and what they will do. And what is non-negotiable! Many times I assume they are OK; many times, they are not OK. So make sure you listen and pay attention to what they have to say. It makes all the difference.

Lastly, to communicate clearly you need to be clear in your head. That clarity usually takes time to get, but it is well worth your time. Be clear in your mind. Be clear in your words.

Most importantly, as the ants do – focus on communicating right and to the right people. And yes! Listen. Communication is two-way.

Stay Positive

Being a working woman is not easy. Being a working mother is tough. I speak from experience here. As working professionals, many women face gender discrimination, workplace bullying, harassment, slow-paced career progression, questionable compensation, unsupportive workplace environment and outdated policies. They are the realities of the environment and ecosystem one is a part of. And there is no easy way to survive, and no magic mantra to thrive.

And yet, every single working woman I’ve met or known has to be positive if she is to have a fair shot in her career. So stay positive and be positive. Read positive messages/books/blogs, speak to positive people and think positive.

Most importantly, as the ants do – Look ahead into a great future.

Set Deadlines

The beauty of a deadline is that there is a line drawn, and the bane is that the line dies somewhere before we get there! So the universal truth is that most deadlines are really not deadlines – they end up just as moving line! As a working professional, it becomes critical to define what a deadline means to you and then set some deadlines – for your own well-being. For e.g., at work, it is important to set deadlines around how long you will stay at work on most days (critical for your personal safety), how soon you will complete tasks assigned to you, how fast will you be able to demonstrate your value, etc.

Similarly, at home it becomes critical to put deadlines around phone conversations and general chit-chat/gossip, TV time, bed time, social media/FaceBook time, etc. Each of these deadlines if consciously defined, and judiciously worked towards will ensure success in the long run.

Most importantly, as the ants do – bring on board your advocates, your allies and your brownies before the storms.

Division of Work

Does this need explanation? Especially for things at home – identify what all needs to be done to keep your house going: cleaning, shopping, home maintenance, cooking, paying bills, etc etc. And then, divide the work or delegate the work – to family, friends or anyone else who can help you. The sooner you figure out the art and craft of division and delegation, the more productive and successful you will be at the workplace and in life!

Most importantly, as they ants do – clearly define the roles and responsibilities. Share it. The sooner people know what they have to do, chances are they will do it sooner than later.

These are some of the points that worked for me. What has worked for you? Leave a comment to let me know.

 

Originally published here

Viral Content | A Marketer’s Dream, Dare, Delight or Doom?

“Viral Content” – Those 2 words can be the dream, dare, delight or doom for many a marketer.

A dream because you aspire for it

A dare because you can’t really say for sure if your content will go viral

A delight because if it does, then you are bound to be a hero / shero of some sort, in some circles

A doom because if it does not, then you are bound to be viewed with a critical lens, in some circles

And the reality of today is that “viral content” is probably the fastest & most cost-effective way to get your message out in the market place.

There are ample examples of content gone viral that it must seen easy to repeat the formula. But it is not so simple…

In this post, I am sharing from my personal experience as a content consumer what truly differentiates viral content from the rest

(1) A catchy compelling title : In today’s day of explosive content, you need to have a title which compels a reader to stop-by your content. The title has to be unique, inviting, enticing and engaging – And most important have mass appeal! Phew – Tough one to crack!

(2) Touching an emotional chord with a reader : From my personal experience, almost every piece of viral content that I’ve come across touched an emotional chord with a reader, i.e., it brought out a deep human emotion in a reader – joy, surprise, fear, contempt, disgust, sadness or anger

(3) Timing of your post : The timing of when you publish your content is critical, and surely acts as an enabler in riding with current trends and sentiments.

(4) The Zing and Zest of the post itself : I mean the content itself has to be unique, new, relevant, positive and refreshing in its message and in articulation. Pictures / Videos are definitely more effective, but there are blog posts and even tweets which have gone viral, so it really depends on the content

In this post, I’m sharing a round-up on the many views / perspectives written on the subject of “viral content”. You’d think after reading all of these – I now know the magic mantra and am on my way to create the “viral content” of tomorrow. How I wish! :) In spite / Despite so much written on the subject, this is a tough one to crack, and even all the “Content Gurus” don’t seem to have a consensus.

Nevertheless, let me share the posts..

7 Things Marketers Can Learn From 2,616 Viral Headlines.

7 Key Elements for Viral Content

 Social Media Images: 5 Ways to Go Viral

How To Make Your Content Marketing Go Viral

How to write copy that goes viral

57 Facts and Figures on the Money and Power in YouTube Viral Videos – Infographic

3 Reasons Why YouTube Videos go Viral

4 Key Elements for a Viral Video

5 Steps to Going Viral on Twitter

Top 7 Reasons Your Content Goes Viral

How to Make Your Content Go Viral

How to create viral content

When an Obituary Goes Viral

How to make something go viral: tips

How do I make my post viral?

Lastly, an interview from Brian Solis which is real, well-grounded and probably one of the best advice I’ve come across

 

 
What is your mantra? Leave a comment to let me know

I BELIEVE in you, do you?

There are few topics of genuine interest for people from the Indian male fraternity. Cricket, Bollywood (with special emphasis on the Katrina Kaif!), Politics, General Affairs (including the US, Japan, China, Pakistan et al), Cars, Gadgets and Technology (mobile and tablets included because I used this word fairly loosely and broadly!) and Women. Under the topic of women, a few sub categories get more interest than other’s. One of them is the topic of “a woman driving a car”. “They don’t know driving”, “They can’t drive”, “I bet it’s a girl driving that car”, “She can never get the parking right”, “Reverse parking and she? Pray for the owner of the other cars”. I heard all of these words (& more) for a large part of my growing up years (and continue to hear them even today!).  Somehow somewhere, I believed it to be true.  Consequently, I could not get myself to drive a car for several years.

One fine day, I decided I had to learn car driving. I can’t recall why, but this one burning desire consumed every waking moment of my life. And so I enrolled to a driving school. Unfortunately for me, during one of those learning sessions, I had a ‘head-on’ collision with a private bus. Fortunately for me, the car and I survived. Almost all the boys / men I knew said “I told you so! This is not meant for you.”. I listened to them and believed it. As a result, I stopped the lessons and driving.

After a few years, I mustered the courage to again enroll into a driving school. I completed the course and got my driving license. But the lack of confidence and fears persisted. So I rarely drove. After a few years, I got fed-up being dependent on others for ferrying me around. But I still lacked confidence, so I decided to refresh my driving lessons. Thanks to a friend who offered to risk putting his life at stake with my amateur driving, I lay my hands on the steering wheel.  I drove like an amateur. If I saw vehicles come near me, I’d steer away. If it was a big vehicle, I’d freeze and give way. If there was a junction in sight, I’d pray for it to be clear (along with a list of bribes to the Almighty!). If there appeared to be traffic ahead, I’d wish all the vehicles disappeared by the time I reached.

After a few patient days, my friend had THAT talk with me. He said “Why are you so scared? Rather, what are you so scared of? I’m the one who should be scared since you are driving. But I’m sitting here – happily next to you in spite / despite your driving skills. If you do drive, drive like a king. The road is yours to take. I BELIEVE in you, do you?”. That was the moment it all changed for me, and driving a car has never been the same again.

As I look back to connect the dots of my life, I have been fortunate that I’ve had people who believed in me at the most vulnerable and decisive moments of my life.  From my family, friends, teachers, colleagues and managers at work – they all had their way of saying this to me “I BELIEVE in you, do you?”.  6 simple words, but truly powerful and truly transformational. I speak from experience here!

Coming to women at the workplace, it is no different. Almost every working woman I’ve come across (irrespective of age, irrespective of ethnicity, irrespective of seniority, irrespective of past successes) has a lot these moments in her career. Moments of self-doubt, uncertainty, questions and fears around her capability, competency and value. Not once, not twice, but very many times. And to help her cross the chasm during these moments, many times all she needs to hear is “I BELIEVE in you, do you?”. Trust me, it can shape, influence and steer her career in unimaginable ways.

Pause and Reflect

When did someone last tell you ““I BELIEVE in you, do you?”

When did you tell someone “I BELIEVE in you, do you?”

When did you tell a woman “I BELIEVE in you, do you?”

When did you tell a working woman “I BELIEVE in you, do you?”

You have a chance today..

“I BELIEVE in you, do you?”

 

Originally published here

Why will anyone read a blog? Here are 15 good reasons

One of the main reason why any blogger publishes his / her posts is to be read. With the explosive growth of blogs, and the mind boggling volumes of content available online I many times wonder why will anyone read a blog – Be it my blog / your blog?

Here are 15 good reasons:

(1) I know you and hence would like to read what you have to say

(2) Because of who you are. You are famous / on the way to the top, and I want to know more about you and be part of your journey in some way

(3) I’ve read you before, and I’ve liked what you had to day

(4) The blog title you chose was awesome! I just had to read it

(5) Someone shared the link with me, and I stopped by to see what this is all about

(6) I’m interested in the topics / subjects you write about, and hence stop by to learn / read more

(7) I had time on hand, and your link showed up. I clicked, randomly

(8) I admire you and want to be like you some-day. If not one-o-one time with you, following your blog is the next best thing for me

(9) I feel like you are speaking to me – so relevant, and contextual. There is some connection here!

(10) I can’t explain, but your words touch deep within

(11) Google / XYZ Search engine recommended you :)

(12) I get answers to my questions

(13) I exercise those gray cells up within when I read your posts

(14) I just feel good reading them. Your words are poetry to my soul..

(15) Just like that!

Why do you read a blog? Why do you read my blogs? Leave a comment to let me know

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