Category Archives: Strategy
This week at work has been a lot of creating marketing assets and planning an integrated marketing campaign. Suffice to say, it was busy and I don’t know how time went by. The one point which was much debated and discussed was COLORS!! :)
I can’t emphasize the role importance and significance of colors in any communication, and more so if it is a marketing related corporate communication. Colors can be the one and only reason why you and I read something or not, why I feel or think something after we read a specific communication. I guess it is the same for you..
So on my (delayed) post for this week, I’m going to share with you some of interesting and insightful points on the “world of colors”.
ONE COLOR can MAKE IT / BREAK IT.. Agreed?
The Working Mother’s Career Continuum: FOCUS. FLOW. FLEX
Let me start with the wishes. HAPPY MOTHER’S DAY to you and your mother and all the mothers who made a difference in your life! Mothers are indeed the reason you and I exist, and most often the reason why we are what we are today and possibly / probably the BEST thing that happened in our lives (If you don’t believe me, ask your mother / someone who lost their mother!)! Take a moment to say THANK YOU for the fact that you have your MOTHER in your life.
Ever since I became a mother, I have a new found respect and admiration for any / every working mother.
No matter where she works
No matter what her work entails
No matter where she lives
No matter what her circumstance is
She is a STAR!
Not for a day.
Not for Mother’s day.
But for every single day!
Let me start with the facts | It is TOUGH… Really TOUGH to be a working mother. It tests you at every level in very many ways almost every single day, and you have to find a way to pass. You can fail for a day or two, but then you will to get up, move forward and find a way to pass. No grace marks really! First, there is sheer physical exhaustion in getting through each day at work and at home. Then there is mental stress (again both at work and at home). Following closely are the the emotional pangs (of guilt, fears, anxieties, worries, concerns about your role as a mother and your children). Next are the expectations of the family, spouse, work, the education system (both from the children and from the parents) and last but not least, is the collective impact of the society we live in (in terms of continuous judgment, expectations, day-to-day operational issues / constraints / dependencies, etc.). Every single day is a tight-rope balancing act. You fumble a little, lose focus, lose balance and the entire equilibrium is disturbed. And yet, as working mothers you have to find a way to make it all fall-in-line.
Now first is the much-debated decision of “To Work or Not” after you become a mother. There is no right or wrong. It is a personal choice and depends on your personal context / situation and circumstance. Some mothers find that full-time-motherhood is their calling and give up everything else. Some are forced to become full-time-mothers by family pressures. Some mothers have to quit for lack of any alternative / support systems. Some mothers have to work due to financial commitments and liabilities / to put food on the table / marital discord. Some mothers find alternate career choices (not corporate careers) and make it work because they passionate about something / because full-time-motherhood is not their cup of tea. And some mothers find their place in the corporate world. There really no-one-size that fits all and yet, it has to fit RIGHT for YOU!
A lot of times I am asked for my views on what it takes to be a working mother. In this post, I’m sharing my opinion based on my personal experiences in a corporate career, and what I’ve seen in other working mothers.
As a working mother, if you are serious about your career and want a fair share at success, your career continuum should have 3 foundational pillars
As a mother, to have a career, you have to be focused
As a mother, to have a fair chance at career success, you have to be super-focused
The one MUST HAVE mantra for any / every working mother is FOCUS. Without focus, you will really not be able to survive or thrive at work.
Following are the things which you should be focused about:
(i) Your work tasks for the day – Know what you should get done for the day, Plan for it and Just do it.
(ii) Your career objectives for the year – Ensure you define / know them and work towards achieving them. You will only go so far without knowledge / clarity on your career objectives
(iii) Your career goals for the long-term (say 3/ 5 / 10 years) – Be clear (somewhat) on where you are headed in the long term. If you have a view on the end, chances are you will reach there. If you don’t, chances are you will spend enough time in the journey without reaching anywhere. And if that is what you want, it is fine too. But make sure you acknowledge this to yourself.
As a mother, to have a career, you have to flow today
As a mother, to have a long-term-career, you have to keep flowing today and tomorrow
By flow, what I really mean is “career continuity”. I cannot emphasize how critical it is to be in touch with your work and to keep going no matter what. Sometimes you may be compelled to take a break / brake. Sometimes, you may have to choose “not-so-great” options / career paths / alternatives, but in the long run being in the “flow” makes all the difference.
Why? One, you earn (whatever little, it does wonders to your own self-confidence and independence). Two, you learn. Three, the “gaps” in your resume will not really go against you. Four, you stay in touch and enhance you knowledge, skills. Five, you are at the table, so more visible than when you are within the confines of your home. Six, you have more opportunities to network and build professional relationships.
As a working mother, there will be times in your life when you have to take career breaks / put a brake on your career. The issue for most mothers becomes that they don’t really decide on the duration of this and plan around it. Consequently, it gets harder to get back to active work. First, it is your own inertia to get back to work which is a huge impediment. Then there is the lack of ‘relevant’ knowledge and skills due to the time away from work. Lastly, there is the issue of lack of a commensurate compensation in lieu of the career breaks.
Following are the things which you should know about “Flow”:
(i) It is better to be in a state of flow than being stagnant for too long – especially if you have a corporate career / harbor entrepreneurial ambitions. If you flow, chances are better for you to move ahead, right?
(ii) Ensure that you are focused on “being in flow” with respect to your work / career. This will be the most crucial with respect to career longevity and growth
(iii) While flow without focus (i.e. a definite end goal) is good in some career phases to give you career continuity and longevity, make sure you “time-box” these phases.
(iv) While flow is important, once in a way make sure you pause – for career reflection, introspection, insights and course corrections. Being in a state of perpetual flow does not help either
As a mother, to have a career, you have to make flex work for you today
As a mother, to have a chance at success in your career, you have to make flex work for you almost every day
No working mother ever managed without a little or a lot of flexibility. It is the only realistic way to manage the elusive work-life balance.
Following are the things which you should know about “Flex”:
(i) “Flex” is great if you have “Focus” and are in the ”Flow”
(ii) There is no universal definition / agreement on what “flex” working is. Make sure you know and understand what it means to you and to the people / organization you are working for / with. The lesser the gap and mismatch of expectations, the better your chance at success
(iii) DO NOT abuse / misuse the “flex” work option. It does more harm than good if you are caught on the wrong foot – Both for your own career and the larger cause of “work flex” options for other working women / mothers.
As I sign-off, my mantra for working mothers
Ensure you flow
Make “flex” work for you
What are your views of the career continuum of working mothers? Leave a comment to let me know
Do you have goals?
Do you want to achieve them?
Do you know how to get there?
Hmm.. Well.. If you’re looking for some guidance, then this is the post written for you based on all the I have observed and learned in my life…
D1: Discover your goals for life
“If you want to live a happy life, tie it to a goal, not to people or things.” BY Albert Einstein
Discovering your goals is the first step to get there. And discovery can sometimes take a lot of time, effort and also support from those around you. But discovery is really the process in which you think through what you want to achieve. For e.g.: I would like to write more often can be a broad goal that you discover for yourself
D2: Define your goals in a clear and concise fashion
“A goal is not always meant to be reached, it often serves simply as something to aim at.” BY Bruce Lee
The next step is to precisely define what you really want to achieve. The more specific you are, the better are your chances in reaching your goal. And the best way is to define SMART goal (Simple Measurable Action-Oriented Realistic and Time Bound). For e.g.: I will publish one blog every month of this year is a good target to start off with for any blogger
D3: Design a plan to achieve your goal
“A goal without a plan is just a wish.” BY Larry Elder
Once you have defined your goals, design a realistic plan to achieve your goal. I emphasize on realistic as you need to be cognizant of your current commitments, circumstances and constraints; and model a “personalized plan” factoring all of these. For e.g.: I will wake up at 6 AM and write for 30 mins on Tuesdays & Thursdays; as I need to reach work only by 9 AM.
D4: Develop your skills and everyday routine in line with your plan
To reach any goal, you usually need to develop new skills on some areas and also possibly hone and enhance skills on some areas. The best way to do this is to integrate specific tasks into your everyday routine. For e.g.: Let’s continue with the goal of writing. Every writer needs to read continuously to hone their writing skills. So one specific action plan is to set aside 15 mins everyday (say during lunch time) when you will read diverse articles from diverse authors. Not only does this reading enable you to become aware of writing styles, but also increases your own knowledge base on one / more topics.
D5: Be Dedicated in doing what you have to do when you have to do it
“Whenever you want to achieve something, keep your eyes open, concentrate and make sure you know exactly what it is you want. No one can hit their target with their eyes closed.” BY Paulo Coelho
Next and very important is that you need to be personally dedicated towards achieving your goals. If this means that you make some sacrifices and choices to achieve this, then so be it. But be dedicated, sincere and put your best foot forward to reach your goals.
D6: Be Determined to achieve your goals
“know what you want, work to get it, then value it once you have it.” BY Nora Roberts
The road to any goal has its share of ups and downs. And what will make the difference in helping you reach your goals is usually how determined you are. So stay focused, objective and positive; and when things get rough and tough – be a little kind on yourself, but never lose sight of your goal.
D7: Dream about your goals at every opportunity you get
“Reach high, for stars lie hidden in you. Dream deep, for every dream precedes the goal.” BY Rabindranath Tagore
One of the most important dimensions to achieving your goal is to dream about it at every opportunity you can. Dream the moment .. Create a visual memory .. and live the dream everyday. Before you know it, your dream will be reality and your goal will be well achieved..
On that note, Dare to Dream BIG; and work towards achieving your GOALS in LIFE!