Category Archives: Twitter

Infographics 101: What? Why? How?

What are Infographics?

Information graphics, or infographics as they are more often called, are a great way to convey complex information clearly and concisely [Src: http://www.problogger.net/archives/2011/09/16/blogosphere-trends-using-infographics/ ]

Over the past few weeks, I’ve read hundreds of infographics, and have enjoyed reading most of them. One, it is for very good reason that the adage A picture is worth a thousand words was coined. I truly understood the “power of images” now. Two, infographics convey a lot of information in a simple, easy to read and easy to comprehend format. Three, I’ve been tasked with creating one at work.

Since I had to create an infographic, I looked for resources on any guidelines, tips, tricks, best practices and advice on “How” to create one. Dr. Google threw up a lot of content. Sharing in this post the links I found useful

The Ultimate Guide to Marketing Infographics @ http://blog.crazyegg.com/2013/05/10/infographics-ultimate-guide/

What Makes A Great Infographic? 8 Experts Weigh In @ http://marketingland.com/8-experts-talk-about-making-great-infographics-34958

The power of infographics @ http://www.problogger.net/archives/2014/01/20/the-power-of-infographics-on-your-blog/

 

Tools to create infographics

20+ Tools to Create Your Own Infographics @ http://www.hongkiat.com/blog/infographic-tools/

10 free tools for creating infographics @ http://www.creativebloq.com/infographic/tools-213197

9 Awesome Powerful Free Infographic Tools @ http://www.infographicsarchive.com/create-infographics-and-data-visualization/

70 Tools And 4 Reasons To Make Your Own Infographics @ http://www.edudemic.com/70-tools-and-4-reasons-to-make-your-own-infographics/

Five Infographic Templates in PowerPoint @ http://offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint

And how could I conclude this post without an infographic?

[Src: http://mashable.com/2012/07/09/how-to-create-an-infographic/ ]

Viral Content | A Marketer’s Dream, Dare, Delight or Doom?

“Viral Content” – Those 2 words can be the dream, dare, delight or doom for many a marketer.

A dream because you aspire for it

A dare because you can’t really say for sure if your content will go viral

A delight because if it does, then you are bound to be a hero / shero of some sort, in some circles

A doom because if it does not, then you are bound to be viewed with a critical lens, in some circles

And the reality of today is that “viral content” is probably the fastest & most cost-effective way to get your message out in the market place.

There are ample examples of content gone viral that it must seen easy to repeat the formula. But it is not so simple…

In this post, I am sharing from my personal experience as a content consumer what truly differentiates viral content from the rest

(1) A catchy compelling title : In today’s day of explosive content, you need to have a title which compels a reader to stop-by your content. The title has to be unique, inviting, enticing and engaging – And most important have mass appeal! Phew – Tough one to crack!

(2) Touching an emotional chord with a reader : From my personal experience, almost every piece of viral content that I’ve come across touched an emotional chord with a reader, i.e., it brought out a deep human emotion in a reader – joy, surprise, fear, contempt, disgust, sadness or anger

(3) Timing of your post : The timing of when you publish your content is critical, and surely acts as an enabler in riding with current trends and sentiments.

(4) The Zing and Zest of the post itself : I mean the content itself has to be unique, new, relevant, positive and refreshing in its message and in articulation. Pictures / Videos are definitely more effective, but there are blog posts and even tweets which have gone viral, so it really depends on the content

In this post, I’m sharing a round-up on the many views / perspectives written on the subject of “viral content”. You’d think after reading all of these – I now know the magic mantra and am on my way to create the “viral content” of tomorrow. How I wish! :) In spite / Despite so much written on the subject, this is a tough one to crack, and even all the “Content Gurus” don’t seem to have a consensus.

Nevertheless, let me share the posts..

7 Things Marketers Can Learn From 2,616 Viral Headlines.

7 Key Elements for Viral Content

 Social Media Images: 5 Ways to Go Viral

How To Make Your Content Marketing Go Viral

How to write copy that goes viral

57 Facts and Figures on the Money and Power in YouTube Viral Videos – Infographic

3 Reasons Why YouTube Videos go Viral

4 Key Elements for a Viral Video

5 Steps to Going Viral on Twitter

Top 7 Reasons Your Content Goes Viral

How to Make Your Content Go Viral

How to create viral content

When an Obituary Goes Viral

How to make something go viral: tips

How do I make my post viral?

Lastly, an interview from Brian Solis which is real, well-grounded and probably one of the best advice I’ve come across

 

 
What is your mantra? Leave a comment to let me know

The 9 Social Media Marketing Articles You should Read

“Think Social”..
“Go Social”..
”Be Social”..
”Act Social”…
“Just DO Social”
Almost all marketers hear these directives in today’s day and age..

As a marketer and a social media lover, if I had to summarize what Social Media Marketing really translates into it is this | Effectively leveraging Social Media channels (in which your existing / potential customers are present on) for your Marketing objectives which in turn aligns with your organizational startegy and business vision

The thing about Social Media Marketing is that knowing and understanding it in theory, and learning by experience (yours and others) is critical to your success and what you achieve.

In this post, I am sharing 9 Social Media Articles which I have recently read, and thought they were truly a treasure in terms of providing valuable information on Social Media Marketing.

31 Must Read Social Media Marketing Articles

7 Social Media Marketing Trends that will dominate in 2014

4 Social Analytics Tips to Improve your Social Media Marketing

20 amazing Marketing Statistics that will drive 2014

5 of the Best Social Media Marketing Campaigns Ever

Four Steps to Achieving your Social Media Goals

18 Social Media Marketing Tips from the Pros

2013 Social Media Marketing Industry Report

2012 Social Media Marketing Industry Report

What are the best articles you’ve read on Social Media Marketing? Leave a comment to let me know

HOP, JUMP and Click-Over to these TOP-ular Blogs

Blogging has become a very integral part of my daily life. Every single day, at least 30 minutes is invested in the world of blogs, and that’s probably one of the best investments I’ve made so far.

Here’s the thing I love reading and writing blogs, simply because they can enrich your life in a zillion different ways. Blogs can take you to place you never knew existed, connect you with people who can transform your life and just make life so worthwhile and complete – if you’re a blogger you’d probably understand what I mean. As they say “Babies make the world go round” .. Well, “Babies and Blogs make my world go round and just about everywhere I want to go:)

In this post, I am sharing my favorite blogs – Blogs which I follow closely, which I read regularly, which make my day complete and which make my world go round!

So without any further ado, sharing below a list of Nischala’s TOP-ular blogs which I recommend you visit at least once.

Zen Habits BY Leo Babauta

Undoubtedly, one of the BEST blogs that I have discovered in the blog-o-sphere. I’ve been following Leo’s blog for years now, and I still love it! Every single post is a “treasure”, and based on his real-life journey and personal transformation. What I love about Leo’s writing is this – Simplicity, Honesty and the fact that he writes from personal experiences. The choice of topics he writes about is very relevant and important in anyone’s life. So no matter what, I do make sure that I take (or make) time to read his blogs regularly. And if there is only ONE blog that I can recommend for you to follow, it would be this. It has changed my writing, thinking and life in so many positive ways. It can possibly do the same to you also. So do stop by the blog. Along which his writing, I have deep respect and admiration for Leo due to his personal life transformation.

The Change Blog BY Peter Clemens

Change is integral to human life and our own personal journey, and Peter’s blog focuses on how people have dealt with change in their life. The posts are usually from guest authors, and are based on personal real-life experiences. There is usually a powerful take-away from most of the posts – In terms of how individuals have dealt with specific situations where “change” played a critical role. Definitely worth reading to get tips, suggestions or insights into how people deal with / have dealt with changes in their life

Purpose Fairy BY Luminita D. Saviuc

I love this blog and as the blog says “Raw, honest wisdom from the awesome school of life to brighten up your day”. That’s the sum and substance of this blog and it always leaves me with food for thought! Hop over and check it out

The Buffer Blog BY the Buffer team

I’m crazy about the quality content they put up, the level of detail and the kind of topics chosen. I am almost always in awe with the thoroughness with which they research a topic and simplicity with which they write (And most of the writers are in their 20’s!). Amazing stuff! Just as a primer, the blog mentions that they are “A blog about productivity, life hacks, writing, user experience, customer happiness and business.” All topics are personally relevant to me, and I guess relevant to you too, right? Check them out today, and that is the path-way to a treasure!

Seth’s Blog BY Seth Godin

Who does not know Seth Godin? As a marketer, I look up to him. As an author, I respect him. As a blogger, I totally admire and respect him (And I love his blog!). One, he posts EVERY SINGLE day! Two, his posts are short, like really short (I simply enjoy reading short posts). Lastly, every single post is immensely profound. I’ve come to believe that the most difficult writing is when you can say lots in as few words as possible, and Seth is the guru in that! I’ve yet to come across any other blogger who does this with such finesse. You can read his post in about 2 – 3 minutes, and spend the next 2 hours mulling over what he meant!

Chris Bogan BY Chris Bogan

I stumbled upon Chris’s blog after I read his epic post titled “106 Excuses that prevent you from ever becoming great”. And have been a loyal follower ever since. Chris writes about a wide range of topics from marketing and sales and service. He almost always focuses on how better to connect with people, which is one of the main reasons I love his blog!

Michael Hyatt : Intentional Leadership BY Michael Hyatt
One of the best blogs on Personal Development, Leadership, Productivity and Publishing. Michael writes regularly, writes from his wealth of real-life experiences, writes on a range of topics which are personally relevant to me, uses several media (podcasts, videos, etc.) and more importantly, there is phenomenal “value” that I gain from every single post – Either I learn something new or there is food for thought or I get an idea for my next blog post :)

PHOTOGRAPHY Blogs

I love photography blogs, and it amazes me how much talent is out there really, and how beautiful nature is, and how wonderful human moments and memories are! Every single picture screams a million words. Needless to say, I love the magic created by a camera. Sheer beauty!

Daily Dose of Imagery BY Sam Javanrouh

Pixel Candy BY Thomas Bonin

Here and Now  BY Cyril Bays

Hop over for a visual treat.

COOKING and CULINARY DELIGHTS Blogs

Cooking is a creative form of expression, and I have a special fondness for people who can dish up a culinary delight. This emotion magnifies even more if they cook exclusively for me :). The thing about cooking blogs is that they usually combine two complementary skills – Cooking and Photography. And with these, a vast majority of blogs can tease and please almost all your senses! (yes! Sometimes when I see a photo I can imagine the ‘smell’ too :)

My Diverse Kitchen BY Aparna

Archana’s Kitchen  BY Archana

Saffron Trail BY Nandita Iyer

I’m not saying why I like them. Hop over and see for yourself :)

 

And as I sign off, I’m sharing 5 of my all-time  favorite blog posts (I’ve lost track of the number of times I have read these.) . Needless to stay, they’ll always be with me!

What I Learned About Networking When I Asked a Stranger for a Kidney
36 Things I Want My Daughter to Always Remember
The YOU MATTER Manifesto
106 Excuses that prevent you from ever becoming great
Extinguishing the tantrum cycle

 I won’t hold you any longer. HOP, JUMP and Click-Over to these TOP-ular Blogs. And after that, I’d love to know your favorite blog, or blog post. Do leave a comment

2014 : What I’ll be blogging here?

So its a new year! The time when everyone embarks on all new things
New Year Resolutions
New Year Wishes
New Year Changes

Well, as I mulled over what I’ll be doing here on my blog, the one thing that I was clear that I would continue to write..

So, how frequently will I post?
Once a week

And when will I publish a post?
Every Thursday at 3 PM IST

So what will I be blogging about?
Well.. The focus will continue to be on areas of professional interest which range from Marketing, Social Media, Leadership, Innovation, Strategy and Business.

So is there a specific plan for the postings?
Well yes!
Week 1 of the month – A post on Social Media
Week 2 of the month – A post on Marketing
Week 3 of the month – A post on Leadership
Week 4 of the month – A post on Innovation / Strategy / Business

Will I do anything different this year on my blog?
Well, there will be a few surprises along the way. So wait and watch.. And do follow my blog to know what these surprises are!

Till then, continue reading..
And LIVE, LAUGH, LOVE
Its one life to LIVE

Happy New Year 2014…

What is your Social Media Legacy?

A while back I had written a post titled “What is your personal legacy?”. The post was well received and shared in good numbers on all Social Media networks, and also generated some interesting discussions and conversations – Both online and offline.

But after the post was published, I felt something was incomplete in my post. I couldn’t really put a finger on what, but I knew that I had missed something. During one such pensive and quiet moment, I got it!

Looking around me, I realized that a vast majority of us spend significant amount of our daily time online – especially on Social Media platforms [Twitter, Facebook, Blogs, Pinterest, etc]. So would it not be relevant to plan to leave a legacy of your Social Media presence? Or in other words – Your very own Social Media Legacy?

After all, bottom line “Social Media” is really about 3 things:

1)      Knowledge / Collective Knowledge / Wisdom / Collective Wisdom – of an individual / community / world at large

2)      Thoughts / Ideas which stem from confusion, consciousness, creativity, co-relation, collaboration, comprehension – of an individual / community / world at large

3)      Interactions / Communities / Relationships and Networks – between individuals / communities / world at large

10 or possibly 50 years from now, one’s “Social Media Legacy” will be an integral (even legally perhaps) and important part of one’s personal legacy.

So if you’re wondering what exactly you’re Social Media Legacy could comprise of. Here are a few examples:

  • A Blog – Which is really a canvas for words. Words which stem from dreams, thoughts, observations, analysis, learning’s, conversations, view-points, outlook, views, emotions, perspectives, achievements, mistakes, failures, lessons learnt, comprehensions, experiences and conclusions. And that sums up the lives of most of us, doesn’t it?

Would it not be worthwhile to share such a memoir as a part of your personal legacy?

  • A Twitter profile – Which is really be a collection of thoughts, observations, viewpoints, perspectives, interesting data / facts / figures / news / quotes / articles / compilations / readings..

Would it not be worthwhile to share such a collection as a part of your personal legacy?

  • A Pinterest Board – Which is really a compilation of world-class / interesting / favorite pictures or photos on a specific topic(s) of personal interest.

Would it not be worthwhile to share such a compilation as a part of your personal legacy?

Whom you leave your Social Media Legacy for is a personal choice. And how much they will value it, only time will tell

But here’s what’s important – If you are serious about leaving behind a Social Media Legacy, plan for it today; and work objectively on it in the years to come. After all, you are spending so much time on a daily basis on Social Media channels, so is it not worthwhile to channelize your efforts in a structured way?

Hopefully, sometime in the future (say 10, 20 or 50 years from now), you would have built a rich Social Media Estate. One which will be of value to the next generation!

On that note, Good Luck in creating your Social Media Legacy!

Do you think your Social Media Legacy will be an integral part of your personal legacy sometime in the future? Leave a comment to let me know…

10 ways Twitter made a difference in 2013

Looking back at my Twitter journey, I can say that in 2013 I have been more active on Twitter than ever before. While I did not start the year with any grand plans on objectives of what I wanted to accomplish, I definitely wanted to be more active..

Along the way, Twitter has helped me in several ways. In this blog, I am listing the 10 ways in which Twitter made a DIFFERENCE
(1) Connected me with some amazing individuals – Yes! I’ve connected with some fantastic individuals on Twitter – People who I would never have been able to connect with. People who are “great thinkers”, people from whom I learn so much and people who inspire me with their words. And to all of them, a BIG THANK YOU!

(2) Enabled me to learn continuously – If there is one social media platform through which I have learned about topics / areas that were of interest to me, it was through Twitter. To my advantage, I was very specific about my learning objectives and goals, and hence was very particular about whom I follow – In most cases, the very BEST in their respective niches. And if you follow the masters, you can be sure to learn – provided you are a diligent student :)

(3) Improved written communication skills (specially brevity) – Improvement in written communication is a priority for any one who writes. And personally, brevity has not been a strength for long. However, ever since I became active on Twitter – I was challenging myself (repeatedly) to come to the core of what I wanted to communicate. A year of practice later – I can definitely say that I am much better today. The real-life testimonial is that most meeting I usually chair mostly end before time :). As someone at work said, “You are so clear and concise, always conveying only the relevant information! – That’s definitely a feather in my cap :)

(4) Research – One of the most important activities as a part of my work involves research. And Twitter is a great repository to get real-time access to quality information on any topic. The two ways I get information are through Hashtag search, and by following the Gurus in a specific area of interest. Research time has reduced significantly ever since I started to use Twitter.

(5) Brought a smile to my face – On many a gloomy day, if there was one thing which brought a smile to my face it was Twitter. A joke or a witty comment or a compliment or a surprise DM from a kind soul – All brought a smile to my face. And it made a difference!

(6) Provided generous doses of inspiration – Quotes always inspire me. And starting off my day by reading an inspirational quote from the wise and learned and experienced has set the right tone and mood for my days. I look forward to getting my dose of quotes from Twitter. In addition, reading motivational and inspirational writings through shared links on Twitter was an added bonus!

(7) Platform to share my writings – One of the most important benefits for me as a blogger was that Twitter was a great platform to share my writings. It gave me real-time reach to a global audience : people who would probably never have read my content otherwise!

(8) Log for the incessant chatter of the mind – In hindsight, one of the most important benefits of using Twitter is that it was a log for the incessant chatter of my mind. A lot of ideas, thoughts and realizations keep buzzing around continuously. Once I started logging it on Twitter, my mind was a lot clearer. Decision making improved. Concentration improved. My productivity improved. My sleep improved :) – That’s a lot of good things !

(9) Topics / Ideas to Blog About – One of the challenges for most bloggers is to find the next thing to write about. Even here, Twitter has come to the rescue. Sometimes it is through my own back-dated tweets, and sometimes it is via others tweets.

(10) Friend when no one was there – There were times when I had nothing really to do (Albeit few, but they did exist). At those times, Twitter was a good friend. Just logging in to Twitter, and spending some time with no specific agenda objective or expectations – was surprisingly very comforting!

Did Twitter make a difference for you in 2013? Leave a comment to let me know HOW?

Who teaches Gen Y / Gen Z the Social Media basics?

Over the recent past, I’ve had the opportunity to interact up close and personal with the Gen Y and Gen Z – in schools, colleges, social gathering’s, etc etc etc. – The “Digital Natives” as they are popularly called – For e.g.: The 2 year old’s who can play on the iPad, the 5 year old who goes to a school where there is a “Touch Lab”, the 10 year old who is ever so active on FaceBook, the 15 year old who has 10K+ Twitter followers and the last one I should mention – The yet to be born baby who already had a Google account, Twitter account and FaceBook account!

They are everywhere! And I am glad to see them :)

But during interactions, interestingly a lot of them confessed to Social Media Blunders or Social Media Disasters (Of course dos not include the yet-to-be-born baby and the 2 year old, They can’t speak properly yet, or they speak in a language I can’t understand ;)

Example 1 : A 12 year old shared his address on FaceBook, and got into trouble
Example 2 : A 8 year old shared her contact number as part of her Twitter profile, and got into trouble
Example 3 : A 15 years old shared photographs on FaceBook, and got into trouble
Example 4 : A 21 year old tweeted something controversial, and got into trouble
Example 5 : An 18 year old posted a confession on FaceBook, and got into trouble

And I can go on with many more such examples.. But the point is this – It’s great that this generation is on SOCIAL. And Good for them! Good that the Social Bug is in them, and they learned a lot by themselves…

But what about the things that their peers don’t know about Social Media?
But what about the things that even their teachers don’t know about Social Media?
But what about the things that their parents don’t know about Social Media?

And I am not talking about features, or capabilities, or How-To’s, or How to do better, faster..
I am talking about THE SOCIAL MEDIA BASICS with an emphasis on WHAT NOT TO DO on SOCIAL MEDIA?
What NOT to say about yourself?
What NOT to share?
What NOT to do?
Whom NOT To connect with?
When to disconnect from Social Media?

Who teaches the Gen Y / Gen Z the Social Media Basics?
from what I know, no one really! Most learn by experience – By burning their fingers, By seeing others learn the hard way :(

In my honest opinion, it makes complete sense for schools / educational institutes to include Social Media Basics as a part of the School Curriculum (May be some already do, but I’m not aware). Get Social Media Gurus / Experts to talk , to share their learning’s, to give insights into possible consequences and impact on life.

Teach the Gen Y / Gen Z the Social Media Basics, and these are really the basics of LIFE. But someone has to teach it, and they have to learn sometime.. Sooner, the BETTER!

Great Social Media Quotes

I’m a big fan of quotes. And have been all along in my life.. So I wanted to publish a post on great Social Media Quotes that I’ve come across. Here goes!

“Social Media, it turns out, isn’t about aggregating audiences so you can yell at them about the junk you want to sell. Social Media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter, to be missed. We want to belong, and yes, we want to be led.” BY Seth Godin

“Social Media puts the “public” into PR and the “market” into marketing” BY Chris Brogan

“ATA – be AUTHENCTIC, be TRANSPARENT, be ALTRUISTIC, and you will find enough success in Social Media to have a satisfying career and experience.” BY Nils Monta

“Build it, and they will come” only works in the movies.  Social Media is a “build it, nurture it, engage them, and they may come and stay.” BY Seth Godin

“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” BY Matt Goulart
“LinkedIn is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.” BY Author Unknown

“By creating compelling content, you can become a celebrity.” BY Paul Gillin

“The problem with trying to determine ROI for Social Media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable” BY Jason Falls

“Focus on how to be social, not on how to do social.” BY Jay Baer

“Content is King, Social Media is Queen; and Together they rule the online world. So be the king and befriend the Queen, or be prepared to be ruled over” BY Nischala

Why Twitter for Small Business Owners?

Small business owners of today are faced with several challenges as a part of their everyday business operations. First and most importantly, is the basic need to survive and break-even. Second, is the focus on top-line growth through new customer acquisition or new businesses from existing customers. Third, is the focus on cost reduction / optimization / rationalization. And last but not least is the focus on profits. Oh! I forgot to mention all the other additional aspects which running a business usually involves – like Positioning, Branding and Marketing, Innovation, Human Resource Management, Communication, Operations, Finance, Strategy, Compliance, etc.

With so many things that need to be done with limited resources and small teams, it can get really busy and overwhelming for small business owners. And it’s so easy to wonder if there is light at the end of the tunnel!

Well here’s the good news! Social Media can definitely help address some of these challenges. Not only is social media cost effective, ubiquitous, easy to learn and adopt; but if a well-integrated social media strategy is adopted, the probability of business success is significantly amplified!

In this blog, I will list specific ways in which Twitter can be leveraged for the benefit of small business owners.

First and most important is to establish the BIG “WHY?” – “Why do you as a small business owner want to use Twitter?”

The question is very simple, albeit very important. But giving the right answer usually requires a lot of thought, introspection and clarity on your business goals and strategy. Once you have this answer, the Twitter journey is a lot more focused, useful, productive and enjoyable!

Small business owners could typically use Twitter for any of the following:

(1)   Connect and Interact with Customers (Existing / New) - The only pre-requisites for this are that you should know who exactly are your customers and whether they are active on Twitter

 Case-in-point: An entrepreneur I know who runs a high-end designer fashion label was working on the Social Media Strategy for her business. During discussions, it emerged that most of her customers are NOT on Twitter. And hence, it made limited sense for her to invest time and effort in building a Twitter presence exclusively for her customer interactions, or for lead generation / business development activities.

 As a small business owner, if you’ve established that you’re customers are active on Twitter, the next step is to start active engagement with them. The purpose of customer interactions can vary from announcements of new products / services / offers / discounts, to sharing regular updates on information which is valued by your customer base.

 Take-Away: Be clear on who you’re customers are, and whether they are on Twitter. Then you can start connecting and interacting with them on Twitter.

 (2)   Create a Brand – Twitter can be an effective and powerful channel to establish your brand. The only pre-requisite is that you should be clear on what brand image you want to create, and ensure that you tweet in line with this brand image. This will determine your competitive differentiation, industry presence and positioning. For e.g.: If you are a research firm who provides research services in technology areas, you should tweet snippets about your own research findings, or interesting data / facts and references on technology related research. This will enable you to create your own voice in the Twitter-verse

 Take-Away: Clear, consistent and continuous communication in line with the brand is the key for brand creation and brand recall.

 (3)   Business Networking – One of the keys to success for small business owners is the kind of business networks they are associated with. Twitter can be a very powerful medium to establish new business connections and strengthen existing ones. Many times these business networks can help directly / indirectly in new upcoming opportunities. In addition to specific one-o-one networks / tweets / Direct Messages, active participation in Twitter chats can be a great source for building new business connections or identification of new business opportunities.

 Take-Away: Focus on building and strengthening business networks on Twitter

 (4)   ResearchOne of the most important back-end activities essential for most small business owners is continuous focus on research around specific focus areas. Twitter is a great platform to get real-time access to quality information on any topic. The two specific ways which are of great help in this regard are Hashtag search, and by following the Gurus (experts) in a specific area of interest.

 The good news is that research time can be significantly reduced on Twitter. Sometimes an easy way to get answers is to ask a question on Twitter, or ask someone with a good Follower base to post the question. More often than not, this can be one source of primary research data, similar to an online real-time survey.

 Take-Away: Be clear on the research objectives. And use Twitter to get direct feedback, responses or hear from the experts.

 (5)   Ideation – Twitter can be used as a great platform for ideation. Ideas around What next?, How to grow and improve your business?, etc. can occur several times during social conversations and interactions – especially when you engage in dialog on what would make customers happy or what are the current pain–areas which plague a specific customer segment. In addition, interacting with industry peers and in specialized forums / networks can many spark off those “Eureka moments”.

 Take-Away: Look to Twitter to hear, discover and learn what others are doing. This is the first source of new ideas.

 (6)   Continuous Learning and Knowledge Updates – Constantly learning and knowing what’s happening in your industry, within the market and getting a pulse of your customers, partners, suppliers, competition, etc. is absolutely essential for small business owners. Twitter can be a very effective in helping you do this! The easiest way is to identify your key partners, competitors, customers, analysts, publications and experts in your specific line of business, and follow them on Twitter (provided they have a Twitter presence). You will be able to gather real-time data and insights in trends, views, opinions and perspectives.

 Take-Away: Look to Twitter to hear, discover and learn what others are doing. This is the first source of new ideas.

(7)   Daily Dose of Inspiration / Motivation – The life of many a small business owner is filled with moments of uncertainty, doubt, questions and lows. And giving up is not an option. You have to move ahead! And one of the best ways is to stay and feel positive, inspired and motivations through the storms and rainbows.

Again, Twitter can be of immense help in this department. Following Twitter handles which usually share inspirational quotes, positive thoughts and motivational words / links can sometimes make all the difference in changing our moods, approach, thoughts, perspectives and responses. So, try to start your day by reading something positive / inspirational / motivational – And this can set the right tone for your day! And if you’re feeling blue, look up the tweets of someone who motivates / inspires, and that can help you sail through many a blue day!

Take-Away: Twitter can be that one channel which brings your way the much needed inspiration, motivation, support and cheer through many a low and many a high!

As I conclude, sharing below a compilations of resources which you may find helpful in your Twitter journey
How to get started on Twitter
Twitter Basics
How to Use Twitter to Grow Your Business?
Content Life Cycle on Twitter
Social Media Etiquette 101: The Basics
Why I don’t have even 100 followers on Twitter even after 3 years?

Good Luck in your ventures, and hope this post helps you in the effective usage of Twitter!

And if you’ve found a specific Twitter link / reference, do share it in the comments below so that it can help others in this community

Originally published on The Next Women; Edited and re-published here

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