Category Archives: Writing

What influences your “Writing Style”?

I’ve been actively writing (as a part of my post-graduate studies, through my blogs, at work, as a part of publications, etc etc etc ) for the past 5+ years. As I write more, I have also started to read more.. They both go somewhat hand-in-hand.. And as I read more, I am more aware and conscious about the writing styles of different authors; and also my own writing style…

In this post, I have listed down the key factors which may influence one’s writing style – This is purely based on my observations, analysis and inferences!

(1) Your self-confidence

(2) Your view of the world (in general) – Good, Bad, Ugly

(3) Your past – Experiences, Life

(4) Your future outlook of life – Optimistic, Pessimistic

(5) Why do you write? – For yourself or for others

(6) What does “Writing” mean to you?

(7) Your basic personality / nature

(8) Your view on “sharing” – Writing is one form of active sharing

(9) Your educational background

(10) Your language skills (Command on the language) – You can write in any language!

(11) Your age

(12) Your culture

(13) Your upbringing

(14) The writing habits of people you know (friends / family / others)

(15) Your reading habits

(16) The reading habits of people you know (friends / family / others)

(17) Your immediate living environment

(18) Your teachers / mentors – especially during impressionable / vulnerable years

(19) Your inner network – friends / family

(20) Your self-discipline

(21) Your creatvity

(22) Your observation skills

(23) Your imagination skills

(24) The times (era) you were born in

What’s your view? What do you think influences the “writing style” of an individual.. Leave a comment to let me know

Books Books Books – My personal favorites!

World Book Day or World Book and Copyright Day (also known as International Day of the Book or World Book Days) is a yearly event on 23 April, organized by UNESCO to promote reading, publishing and copyright. World Book Day was celebrated for the first time on 23 April 1995. [Src: http://en.wikipedia.org/wiki/World_Book_Day ]

On the occasion of World Book Day, I wanted to write a post on books which are my personal favorites. After all, Books can be your best friend for life, if only you extend your hand in friendship!

I started reading as a hobby rather late in life.. But once I discovered the magic and beauty in the world of books, I invested significantly in buying diverse books from diverse authors, and voraciously read them. Like they say, Diversity is the spice of life – And this is so so TRUE for books.

The other important observations / discoveries / realizations that I made about books are as follows:
* At what age you read a book makes an ocean of difference in what you take away from the book and how it can impact / change your life. If you read a book in your teenage years it can influence your thinking in unimaginable ways. The same book if you pick up well into your 30′s – you already have amassed a range of personal experiences, which can greatly influence your book take-aways.
* If you like the first book you read from any author, chances are you will end up reading and buying all their subsequent work.
* There are many benefits of reading. Personally, the top one’s are – They enable you to learn, open your mind and world to dreams, options and possibilities that you never knew existed.

So coming back to why I started this post… Well listing below my personal favorites.. Looking back at my reading journey, I think when I read these books made all the difference in my life – And hence they figure on this list..

(1) Mutation BY Robin Cook
This book opened me to the world of Medical Science and Genetics in a way that I could never imagine. Till date, it is one of the best books I have ever read. Excellent story, very well written and above all, it takes you to a world which many of us cannot ever imagine. The book was written in 1990, and I read this book for the first time in 2000. And I fell in love with the subject of Genetics after reading this. Over the years, genetics as a field has evolved significantly and it continues to be a fascinating area for me to read about!

(2) The Other Side of Midnight BY Sidney Sheldon
I loved this book for the excellent story telling skills. While the focus is on the life of 2 women who fall in love with the same man, the book beautifully brings out a range of human emotions which can transform your thinking, your values and your life when in LOVE! A powerful story with powerful characters, and unthinkable actions which drive human behavior. Again, looking back I read the book in my teenage years, and the story stuck in my memory!

(3) The KiteRunner BY Khaled Hosseini
This is by far one of the BEST fiction books I have read till date. While the book has elements of history, war, politics, migration, – the overarching theme is around human relationships. Some of the most important lessons that the book re-inforced are below
(a) that there are very few people for whom we can do anything anytime anywhere – No preconditions, No questions, No thoughts – Just pure action. The underlying emotions are usually love, fear or respect.
(b) Some bonds can never be defined – They just exist. And there is uniqueness in the beginnings, in the evolution and in the conclusion…. Or there is never really an end.
(c) Division and Discrimination are all in the mind.
(d) Honesty is a great virtue. You need courage and strength of character to be honest & stand up for honesty

(4) Jonathan Livingstone Seagull BY Richard Bach
What can I say about this book which simply makes you realize how it is OK to be different,and non-conforming to the masses. That is when you truly discover your calling in life.

(5) Man’s Search for Meaning BY Viktor Frankl
I read this book when I was looking for some answers to deeper questions of life. This book provided insights, perspectives and views from someone who had truly experienced the highs and lows of life. Not too many people experience true highs and lows, but those who do end up TRULY understanding the deeper meaning of life – And this book captures the essence and wisdom from a man who has lived it all!

(6) All I needed to know I learned in Kindergarten BY Robert Fulghum
A classic which focuses on things about life that many of us tend to forget as we become adults. And the most important lessons of life are the most basic one’s, those that we learnt in kindergarten

(7) The Secret BY Rhonda Byrne
An excellent book with a powerful message on the “The Law of Attraction”. The basic premise of the book is that whatever happens to you in life is really a function of what and how you think. And I can vouch from personal experience that it’s TRUE!

(8) Outliers BY Malcolm Gladwell
The book opened my eyes and mind to data, facts and information which was truly interesting. And I personally loved the writing style as the book tickled both the left and right brain :) . And all of Malcolm’s books went into my Reading List!

That’s all for now.. What are your favorite books, and WHY?

No, it’s NOT OK to Steal other’s CONTENT!

Ever since I started blogging and writing, I have experienced others generously stealing my published content (be it blogs / papers, etc.) and passing it off as their own, without as much as a reference, link or acknowledgement to the author or the published source.

At every single instance that has come to my attention, I have always left a comment / written to the concerned person; and in most instances they apologize and remove the content from their blog. The fact is that “Every single piece of writing that I have authored has a part of my mind, heart, soul, sweat and blood; and I am PROUD of it. And YES! I am EMOTIONALLY connected to my writings! So I really don’t appreciate anyone stealing my writings – especially since they are of value to me!

But the most surprising and shocking discovery came a few days back when a senior business leader of global repute from a 100Bn$ enterprise published a blog post in his name which was picked up “verbatim” from one of my writings – Something which took me almost a year to conceptualize, write, edit and publish! Something which was truly novel and demonstrated “industry thought leadership”. My first reaction was of shock! I mean, “How could he do it?” – Someone of his stature, I am sure he knew the significance and implications of his act !

Fortunately for me, he had posted it on a community blog which was owned and moderated by an independent third party entity, so I wrote to the owner of the blog. I also left a comment to his post, to which the author promptly responded stating that he had authored it way back in 2010; & he also very EXPLICITLY mentioned his professional designation as an indication of his power and authority! I mean first you STEAL content, then you claim OWNERSHIP for something that is NOT YOURS, and lastly, LIE about it in PUBLIC! – All under the purview of the fact that because you are a senior and powerful business leader in a large multi-billion dollar enterprise, you can GET AWAY with it!

This was PLAGIARISM!

ACCORDING TO THE MERRIAM-WEBSTER ONLINE DICTIONARY, TO “PLAGIARIZE” MEANS
to steal and pass off (the ideas or words of another) as one’s own
to use (another’s production) without crediting the source
to commit literary theft
to present as new and original an idea or product derived from an existing source
In other words, plagiarism is an act of fraud. It involves both stealing someone else’s work and lying about it afterward.”

Moving on, fortunately for me – The blog owner did a detailed analysis, and was in agreement that the post was indeed copied from one of my original writings, and hence deleted the post. Thank God for that!

During this entire episode, I was also surprised to see the reactions of friends and colleagues. Most of them failed to understand “Why I was so upset about it?”. Some said “Forget it. Not worth your time!“.. Some said “Ignore it. He is too powerful, so let it be“. And some even laughed and said “You should feel happy that a senior business leader is passing off your writings as his own. It means that you’re writing good stuff!”. Honestly, I did not know what to say or how to react.

Also, I did some research on the issue, it appears that stealing content is a common challenge which plagues several blogs / bloggers. Most bloggers have accepted this reality of the blog-o-sphere; and have found ways to deal with it – Ignore it. OR Leave a comment. And a rare few actually get on to head-on legal battles. For most, it’s just NOT WORTH IT! They’d rather invest their time in creating new content. And rightly SO!

Ending with LESSONS LEARNED
(1) No, it’s NOT OK to Steal others CONTENT! If you must use it, acknowledge and give a reference to the original source / author. It hurts the author / writer, and if found it can be a serious “black mark” to your public brand image / character
(2) Value is personal and subjective. What is invaluable to you, may have no value to someone else. To Each his / her own ; and that’s OK
(3) Be GOOD on Social Media. As it is there is so much BAD and NEGATIVITY in the real world, Do you really want to carry that to Social Media as well? Here is a post on Social Media Etiquette 101 : The Basics that could help!
(4) And if you are in POWER, you can’t get away with EVERYTHING ALL THE TIME! At some point, one has to pay for his / her KARMA!

Recommended Readings / References
Just because it’s not illegal, does not mean it’s RIGHT
What to do when your online content is copied?
Know your digital rights – Blog Etiquette
plagiarism.org
How to file a DMCA take-down notice?
Copyright FAQ’s

So, have you experienced anyone stealing your online content? How did you handle it? Do you have a view on the issue? Leave a comment to let me know!

Nischala’s BEST posts of 2012

It’s 31 Dec 2012. The last day of the year. And as I look back at my blogging journey, I can definitely say that it has been great – A lot of blogging (200+ on my public blogs and 150+ on my private / restricted blogs – So on an average that is 1 post per day right through the year!), a lot of learning, A lot of experimentation, A lot of improvements, A lot of happy and proud moments, A lot of milestones reached, A lot of new personal records set and yet a long way to go…

In this post, I am listing the BEST posts of 2012 – In terms of the writings, in terms of the response and more importantly in terms on my personal favorites

Sharing it so that you can read them again or check them out in case you missed them before – Listing them below in two broad groups – LIFE and SOCIAL MEDIA & BLOGGING; and in random order

LIFE

33 Lessons of Life No School Really Taught Me

12 Choices to Transform Your LIFE

12 Most Life-Molding Basics YOU Should Invest In

What it means to be a MOTHER?

Can a SORRY undo everything

Nischala’s Blog-o-Rendezvous with Prof D V R Seshadri

Nischala’s Blog-o-Rendezvous with ANGELA MAIERS

12 Most Promising Outcomes from the Regular Practice of Yoga

Can simple everyday rules at home change your life?

The 5 Distinguishing Traits of a Prosperous Woman

What is the most important QUESTION?

What is the most IMPORTANT Career Choice a Woman makes?

What really drives human behavior?

SOCIAL MEDIA AND BLOGGING

AEIOU Reasons for you to Blog

Why you should wear the 6 Thinking Hats on your blog?

Understanding the Hype Cycle of a Blog

The Biorythmic Cycles of a Blogger

9 KEY Reasons for you to READ

12 Most Compelling Reasons for your to Write

The 10,000 Hour Rule

A few weeks back, I read the book “Outliers : The Story of Success” BY Malcolm Gladwell – One of the most interesting and thought provoking books I’ve read in the recent past. One of the key points in the book is that it takes 10,000 hours of dedicated practice to achieve excellence in anything – Be it programming, music or art.

I guess we’ve all heard that “Practice Makes a Man Perfect”, but no one really put a number to the practice efforts..

Somehow the thought continued to linger on.. I pondered about my own life and about the lives of people I know who achieved excellence in their sphere of work / art or any skill… Did it really take 10,000 hours to achieve excellence..

Well… I guess YES and NO.. Simply because I think it all depends on how broadly your define the “skill” and how specifically you define “excellence” – Both of which are not so easy to do! Of course there are several other factors specific to an individual, the environment, etc – which influence the final outcome of your efforts…

But everything constant, does it really take 10,000 hours of dedicated practice?

Let me take a few examples:
I don’t think you need 10,000 hours to make the perfect cup of tea (And again perfection is fairly subjective); But I can vouch for the fact that it can probably take 10,000 hours to master cooking

Again, I don’t think you need 10,000 hours to figure out how to put your baby to sleep; But I can vouch for the fact that it can probably take much more than 10,000 hours to achieve some level of mastery on parenting

Again, I don’t think you need 10,000 hours to write a perfect blog post; But I can vouch for the fact that it can probably take as much as 10,000 hours to publish a good book – You need to reach a different level of self-awareness, comprehension of writing process, literary literacy and “understanding your audience”.

Now let’s do a quick Math
10,000 hours translate really to
2 hours per day for 13.69 years
4 hours per day for 6.84 years
6 hours per day for 4.56 years
8 hours per day for 3.42 years
10 hours per day for 2.7 years

Hmm.. I think these number explains a lot of things.. Like
Why does it take most writers at least 3 years to get their first book published? (From idea to shelf)
Why does it take any parent at least 3 years to feel comfortable about parenting?
Why does it take anyone at least 5 years to get their PhD?
Why does it take most bloggers a few years to find their niche in the blog-o-sphere?
Why does it take several years for organizations to figure the right Social Media strategy?
Why does it take very long for most of us to get it “right” on Twitter? (Twitter started in July 2006)
Why does it take any singer / musician several years to achieve complete control on their voice?
Why does it take any gymnast several years to even be considered for the Olympics?
Why does it take any actor several years to find their “niche” in acting?
Why does it take any chef several years to get a Michelin Star rating?
Why does it take any pilot several years to fly the Air Force One?
Why does it take any photographer several years to click that one magical perfect picture?
Why does it take politicians several years to be elected as critical representative of the state?
Why does it take anyone several years to be the CEO of a large organization?
Why does it take anyone several years to be the Dean on an educational institute?
Why does it take couples several years to find the “perfect equilibrium”?
Why does it take several years for people who embark on their spiritual journey?
Why does it take anyone several years to get perfect in oral communication?
Why does it take several years for you to find your soul-mate? (Because you are working on being perfect and so is your soul-mate I guess!)

SIMPLY BECAUSE YOU NEED TO HIT THAT 10,000 HOUR MARK TO ACHIEVE EXCELLENCE in your SKILL..
And yes! One you get there – Then the sky is the limit to what you can achieve..

NOTE: Above are based on my observations, and there could be deviations / exceptions as with everything else in life

As I did my research on this, I came across

1) An interesting and divergent point of view on this titled as ““Paradox of Skill – Why greater skills lead to more luck

2) An excellent inforgrahic which captures essence of the 10,000 Hour Rule brilliantly. Sharing the same below.

10000 Hour Rules
[Src: http://newswatch.nationalgeographic.com/2012/08/14/malcolm-gladwells-10000-hour-rule-visualized-practice-makes-perfect/]

Nischala’s Blog-o-Rendezvous with PREETI SHENOY

About  PREETI SHENOY
Preeti Shenoy,  named among one of the top five authors in India by CNN-IBN, weaves magic with her words and pictures.  An extremely talented and versatile individual, her Twitter bio reads: “Best-selling Author, Artist specializing in pencil portraits, Poet, Yoga-Buff, Ex-basketball player, Blogger, Dobe-owner, Nature lover, Ted speaker and a Mother.
Her interests are as multifarious and diverse as her several academic degrees which include an internationally recognised qualification from UK in portraiture. DNA has described her as a ‘Keenly observant mind’ and Times of India describes her writing as ‘Excellent story telling skills’.  There is simplicity in her writing that appeals to the inherent good in all and her positivity and ‘Live life to the fullest’ philosophy finds a large number of takers, who follow her very popular blog.
Her second book ‘Life is what you make it’ was among the top selling books of 2011 in India and her third book ‘Tea for two and a piece of cake’ which was released in February 2012, continues to be on all the best-seller lists, having sold more than 25,000 copies within two months of its release.
Her pencil-portraits are life like which strike you with a realism that take you aback. She is also an avid card-maker and a poet.  She has written for publications like Times of India, Readers Digest and many more. She has worked with under-privileged children teaching them English and Math. She has worked with several schools conducting workshops on thinking skills and creative crafts.
She says  “Life is short. Follow your heart and chase your dreams. And yes, they will come true.”

And if you’ve read her earlier books, here’s some good news. Her fourth book titled “The Secret Wishlist” is due to for release shortly. You can pre-order this book by clicking here. Not only do you have a chance to get a personally signed copy of the book from Preeti, but also a 30% discount. You can also follow the FaceBook updates for the book here.

 THE RENDEZVOUS
A couple of weeks back, during a random online browsing activity, I accidentally came across Preeti Shenoy’s book titled “Life is what you make it” – Something about the title compelled me to buy the book. I finished reading it in one night. Then I read her other 2 books “34 Bubblegums and Candies” and “Tea for Two and a Piece of Cake” all of which are National Bestsellers in India. After I finished reading all the three, I learnt that she also blogs, so naturally I visited her blogs. I liked her writings (both books and blogs) simply because they were simple, easy to read and written straight from the heart!

So I sent her a request for the Rendezvous and she immediately replied with a “YES”!

In this rendezvous, we discussed about Preeti’s journey into the world of writing and some nuggets about life which she strongly believes in.

Nischala: Hi Preeti. Firstly, Thanks for your time. It’s great to connect with you!
Preeti: Hi Nischala. Thanks for this

Nischala: So Preeti – Firstly, Congrats on the success as a writer. From what I read, all your books are national bestsellers and are doing very well!
Preeti: Yes! Thank You. They are all indeed doing well. Touch wood!

Nischala: So let me start this rendezvous with how your writing journey started?
Preeti: I have always been a writer. From childhood, I have written several short stories and poems – Many of which have won laurels and have been published in journals / magazines, etc.

But looking back, I think the big push for writing came only after I lost my father. In order to deal with this loss I started writing – Writing primarily for myself and more as an outlet for my thoughts and emotions. Writing kept me busy and almost was therapeutic to help me deal with a difficult and vulnerable phase in my life. So I started posting my writings on a blog anonymously and I was happy to see that my posts were very well received. The big boost came when a radio show in the US picked up a post of mine for the “Perfect Post” Award. The traffic and reader base increased significantly after that.

I then started writing more seriously and in more respected publications like Reader’s Digest, Chicken Soup Series, Times of India, etc. One of the main reasons that I took up writing seriously was because it kept me busy and helped me deal with the loss of my father. So I wrote about things which I believed in or which I was passionate about – like life, relationships, animals, bikes, dance, art, etc. I think there are more than 60 articles of mine published in various publications.

And at the same time I received a lot of comments and suggestions urging me to explore writing a book. And that’s how my first book “34 Bubblegums and Candies” was born.  It’s really a compilation of little stories from my life and some of these were already published on my blog.

Nischala: That’s an interesting journey. So looking back, what was your happiest and proudest moment as a writer?
Preeti : As a writer, my happiest moment was when my first book came out. Also when my second book was named among the ‘top books of 2011’. And honestly I write because I enjoy it; and so it has been a happy journey all along.

Nischala: Wow! Congrats. I guess there is something special about the “firsts” of anything in life – Especially your first book . I also see that you write regularly on your blog and also have been able to publish 3 books in the past few years. From my understanding, they are two different worlds. So, what is the key difference between a blog and book?
Preeti: That’s correct. I started blogging in 2006 and since then I try to blog regularly.
Blogs and Books are two different worlds simply because in a book you need to have a storyline, characters, a setting, dialogue, etc. And more importantly there has to be a central theme to your book. While in a blog, you can write about anything you want and publish it! And every blog post can be a separate theme.

Nischala: That’s interesting! So moving on, you have also given a TEDx Talk very recently. How did that happen? And what was the key message? How was the experience?
Preeti: I have given two Ted X talks –one at Symbiosis Institute for Technology and management Pune, where I spoke on creativity in daily life and another at Ted X Sona, where I spoke on ‘5 lessons for growth’.  Both talks were very well received. The experience was great.

Nischala: Preeti  -This is the first time I am talking to you. But in this brief interaction, you sound so positive about everything. So how do you manage to stay so positive?
Preeti: Hmm… Well that’s something which a lot of people say to me. See I think I am generally a happy and contented person in life and it manifests in my interactions with others. I believe that for everything in life you do the best you can in whatever situation you are in. And if things don’t work out the way you wanted, deal with it and move on.

Nischala: That’s a great attitude for life. So what do you think anyone can do on a daily basis to feel positive, happy and alive!
Preeti: Well, there are no universal answers. But here’s what I do and it helps me a great deal.

Do something you love everyday – It can be reading or art or listening to music or meeting friends or watching a TV program – Whatever it is, set some time every day to do what you love. You will be surprised at how much difference it can make in your life.

Laugh – Do something fun that makes you laugh – It can be that you read a joke or watch a cartoon or just fake a laugh. But laughing regularly definitely has a positive effect on your overall well-being

Nischala:  Thanks for sharing these practical tips. I am sure that if anyone did the above regularly, it will have a positive impact on their lives. So, as we conclude any message that you’d like to conclude with?
Preeti: Live life today, Follow your heart and Live everyday
There is joy in little things that you can do every day. Most of us rush from morning to night in doing a zillion things, and we don’t stop to appreciate the beauty and the magic of the world around us like smell the flowers, enjoy our meals, spend time with people we love and care for, etc.  At the end of the day, life should be about what makes you happy and contented. And if you figure this out and know how to get there, then you will end up happy and contented every day of your life.

I truly believe that life is short and so very unpredictable. I am saying this because I have experienced up close of personal what it means to deal with the demise of those who mean the world to you.

And what I learnt from all these experiences is that it is important to focus on living well and being happy today. Finally when you go, you don’t take anything with you – especially not money. And what you leave is memories for others and how you impacted their lives.

I was not like this 5 – 7 years back. But as of today, this is something I believe in and execute every single day this way. So I live life to the fullest today, enjoy every single day and am happy and content at the end of the day. That’s what really matters.

Nischala: Thank you so much for this rendezvous.
Preeti: Pleasure is all mine. Have a great day!

How did you like this rendezvous? Leave a comment to let us know..

9 KEY Reasons for you to READ

Reading can be a wonderful hobby and your best friend for life – Provided you give it the required time and commitment over a period of time. Looking back at my own life, I can definitely say that my life transformed after I became an active reader. And by reading I mean just about anything – A book, paper, magazine, blog, research paper, publication, mail, tweet, letter, etc. In this blog, I am listing 9 KEY Reasons why you should READ?

1) Reading makes you THINK
The single most important benefit of reading is that it makes you think, and thoughts are vital in the journey of life. Simply because to think you need to read, analyze, reason, question, rationalize and somewhere try to conclude.

2) Reading makes you IMAGINE
One of the reasons I love reading is that it makes me IMAGINE – And imagination is great for enhancing your own visualization skills and creativity. I don’t know of any “TRUE READER” who enjoyed a movie / documentary better than a book. Simply because when you read, you are free to imagine anything and everything; and the sky is the limit to your imagination! Conversely, I don’t know of any Non-Reader who liked a book better than a movie / documentary

3) Reading makes you LEARN
One of the best parts of reading is that you it presents before you a wonderful opportunity to learn. As you read, you tend to notice, you tend to question and reflect, and truly understand; and all of these contribute phenomenally towards your own learning on one / many topics under the sun!

4) Reading improves your LITERARY SKILLS
If you take the time to read, you will definitely improve your literary skills over a period of time. Not only will you learn new words and improve on the Ps and Qs of any language, but you can also learn, appreciate and develop alternate literary forms — from prose to poetry. And the only way to improve in anything in life is to continuously work on it.

5) Reading opens NEW DOORS
Reading can open the door to new friends (I know of people who are exclusively reading friends and those who became friends because they shared views and opinions on topics less spoken by majority), new ideas (Somehow the brain wiring seems to generate more ideas when you read actively – I don’t know why or how? but I have personally experienced this!), new possibilities, new ways to constructively utilize your time, new experiences, new considerations, new contemplations, and new harbingers.

6) Reading makes you DISCIPLINED
One of the best aspects of continuous reading is that it makes you disciplined so that you are able to dedicate some time on a regular basis for reading. It can be once a day or once a week or whatever is suitable in your personal context – But you will start rationalizing some portion of your time on a regular basis for reading! And once you begin to enjoy reading it becomes a habit… a compulsion… a fascination.

7) Reading gives you ME time
Writing gives you time to be with yourself — to connect within, in your own way, at your own pace.

8) Reading makes you view books in a NEW LIGHT
Only when you begin to read, do you begin to truly appreciate books and any reading material. You also begin to value all the books you read in life and also have a new found respect and appreciation for authors / writers! (Both reading and writing are solitary hobbies!)

9) Reading gives you a new BEST FRIEND for LIFE
If you are into reading, you can never really be alone ever in life. All you need to take you through any kind of day / mood / situation, i.e., to cheer up your day, give you some hope, make you laugh, motivate you, give you a solution, break-free from monotony, get a different perspective,……is something to read!

Reading can be your new BEST FRINED for LIFE.. If you only you reach out and pick up the first book – here and now..
So what are you waiting for? Go read something today..

Should you read only ONE book at a TIME?

I picked up reading as a hobby rather late in life – In my 20’s to be precise (I call it late because most serious readers I know started reading when they are less than 10 years old). But over the past few years, I made up for the lost time – Basically by reading anything and everything of interest to me at every single opportunity I got.

Looking back – When I started reading, I used to read only ONE book at a time. And when I was done, I’d move on to the next one.. But today, my reading habits have changed significantly. At any given point of time, I will be actively reading at least 3 books (if not more).

So why and how did this change come about?

Hmm.. Well Looking back, I think there were a few key drivers:

One, it started with me becoming more aware of my own reading habits and every day routine based on my own lifestyle and why reading was important to me.

Two, I usually have more than one topic of interest at any point in time. And somehow can’t seem to wait for too long to dig into it!

Three and most importantly, I go through different phases and moods everyday where I look at reading for different reasons. For e.g.: In the early morning, I like to read anything which inspires me , excites me and gives me positive energy to go through the day. During mid-morning, I like to read something “heavy-duty” as my concentration levels are probably the best. During afternoon, I like to read something light and easy which makes me laugh or just feel good. And late evening, I like to read something which makes me dream or sometime just create a “happy make-believe world in which every possibility is a reality”! So reading has different meaning to me at different times of the day and hence I usually like to read at least 3 books actively at different times of the day! Each of these reading sessions usually are between 15 to 30 minutes. But they make a HUGE difference in what I learn, in what I think, in what I feel and also in what I do!

You may ask “Don’t you get confused with reading so many books at a time?”… Well, honestly NO! It is actually fun because if you pay attention to you reading and think through, you can many times co-relate completely unrelated things , get answers for problems and in my case, also get ideas for my blogs :)

Well that’s my view. And I’ll enjoy this phase as long as it lasts…

What about you? Are you a ONE book reader or MANY book reader? Leave a comment to let me know

Does the 30:3:30 Marketing Principle apply to Blogs?

During one of my initial marketing assignments, I came across the 30:3:30 Marketing Principle – One which I have effectively leveraged in several marketing communications.

So what is the 30:3:30 Principle? 
The 30:3:30 Principle suggests that when any marketing material is presented to readers – They immediately became either a 30-second reader, a 3-minute reader, or a 30-minute reader. The principle also goes on to add that a 30-second reader can move on to become 3- or 30-minute readers if the information gleaned in the 30-seconds / 3-minutes motivates / compels them to do so, thanks to:
i)  Interesting / relevant / contextual / crisp / catchy titles and headlines
ii) A well written introduction and opening and
iii) Easy-to-digest / appealing / novel / interesting content , articulation and representation (For e.g: Pictures, Tables, Bullet points, Crisp content).

Having been in the blog-o-sphere for several years now, I can’t help but wonder if the 30:3:30 Principle applies to blogs as well..

After looking at the performance of my own blogs, blog analytics, analysis and interpretation – I DO BELIEVE THAT the 30:3:30 Principle applies to blogs as well. In this post, I will explain how and the key take-away for any blogger

For starters, what I’ve realized is that it is critical for any blogger to introspect on the most important question – “WHY WILL ANYONE READ MY BLOG REGULARLY?” – And the most important word is “REGULARLY” – Not for today or one random post which a reader comes across during random online browsing activity – But really a loyal reader of your blogs for months or years or decades to come…[Provided you continue to blog that long J]
1) Is it because they like you?
2) Is it because they know you?
3) Is it because they want to know you?
4) Is it because what you are blogging is relevant in their context?
5) Is it because they value what you publish on your blogs? – It could be your own content or guest posts from others or it could be a content curation exercise!
Whatever be the reason, as long as they follow your blogs regularly – You are doing it RIGHT!

So coming back to 30:3:30 Principle and its relation to Blogging… Here’s the KEY TAKE-AWAY..
Lets just assume that a reader has some-how landed on a post on your blog..What a reader reads on your blog for the initial 30 seconds (30 second reader) translates into whether he / she will continue to read your blog for the next 3 minutes

Takeaway for a BLOGGER – The first 30 seconds is just enough time for any reader to read the title of your blog – So do make sure that the title is one / more of the following – Interesting / Novel / Inviting / Unique / Catchy / Appealing / Compelling…

Moving on, let’s say you did this right! And now the reader has been converted into a 3-minute reader and continues reading your blog..

Takeaway for a BLOGGER – The introduction and opening to your blog is critical. This will determine how long a reader will linger on your blog! Make sure that the introduction is one / more of the following – Engaging / Personal / Relevant / Interesting / Humorous / Surprising / Shocking – In my personal experience, these usually have the best readership

Moving further, let’s say you did this also right! And now the reader has been converted into a 30-minute reader and continues reading your blog..So what can you do?

Takeaway for a BLOGGER – Ensure that the overall experience for any reader on your blog is positive in more than one ways

And while every reader has different things for what they would classify as a “POSITIVE” reader experience, the following are important:

1) About YOU – A short and sweet note about you – Ensure that it is personal and reflective of what you really stand for. Ensure that you use your own name (unless you have a reason NOT TO) and also use a photograph so that people can associate a face to a name. Extra Tip – Do add some humor as if you make your reader smile, the chances are that they will continue to hang-out your blog!
2) Compelling content!
3) Search option
4) Contact Me option
5) Categorization of your content

  • Into  logical groups and
  • Based on a timeline

6) Options to share through Social Media
7) One / More Ways to connect with the blogger
8) Place to comment  and last but not least
9) About Your Blog – which should include the following:

  • Why you started the blog?
  • What you will blog about?
  • Frequency of your blogging
  • Most Popular content / posts on your blog  – in terms of
  •           Comments OR / And
  •          Viewership

Moving further, let’s say you did this also right! Many Congrats to YOU.. You just managed to acquire a regular reader to your blog.. who probably will read your blog regularly – and hence can be upgraded to the 300-minute reader..

So are you a 30-second reader or a 3-minute reader or 30-minute reader or a 300-minute reader on my blog? Hoping that you are a 300-minute reader on my BLOG :)

Leave a comment to let me know…

12 Most Compelling Reasons for You to Write

Over the last few years, I have discovered my love for writing. Along this journey, I have discovered its many benefits. In this compilation, I have articulated the 12 Most compelling reasons for you to write. I do hope you enjoy reading this and it inspires you to start writing!

1. Writing makes you think
The single most important benefit of writing is that it makes you think, and thoughts are vital in the journey of life. Simply because to think you need to observe, you need to listen, you need to smell, you need to feel, you need to analyze, you need to reason, you need to question, you need to rationalize, you need to appreciate, you need to process, you need to internalize, and you need to conclude.

2. Writing brings clarity
One of the most important prerequisites for writing is clarity — clarity in data & facts, clarity in reasoning, clarity in views, and clarity in opinions. At the outset, you may not necessarily have the clarity to write, but before you finish you should achieve this clarity, otherwise you will not be able to complete a piece of writing to your own satisfaction.

3. Writing facilitates learning
One of the perks of writing is that it facilitates learning, because when you write you tend to ask questions — both to yourself and others. You tend to read, you tend to notice, you tend to reflect; and all of these contribute towards your learning.

4. Writing enables growth
As long as you learn, you grow. Growth can be in one or many dimensions of life such as intellectual growth, professional growth, personal growth, emotional growth, financial growth, and spiritual growth. Growth is a key contributing factor for progress in life.

5. Writing improves your literary skills
If you take the time to write, you will definitely improve your literary skills over a period of time. Not only will you learn new words and improve on the Ps and Qs of writing, but you can also learn and develop alternate literary forms — from prose to poetry. And the only way to improve in anything in life is to continuously work on it.

6. Writing opens new doors
Writing can open the door to new friends, new ideas, new possibilities, new ways to constructively utilize your time, new ways to earn money, new professions, new experiences, new considerations, new contemplations, and new harbingers.

7. Writing makes you disciplined
One of the best results of writing is that it makes you disciplined — in your thoughts, in your daily routine, and in your life. Once you experience the benefits of writing and begin to enjoy it, it becomes a habit… a compulsion… a fascination.

8. Writing gives you ME time
Writing gives you time to be with yourself — to connect within, in your own way, at your own pace.

9. Writing makes you respect other writers
Only when you write do you appreciate the process of writing. This gives you a new found respect and appreciation for other writers.

10. Writing makes you view books in a new light
Only when you begin to write, do you begin to acknowledge all the efforts that go into compiling a book, and only then do you acknowledge and value all the books you read in life.

11. Writing enables to create a personal brand
Writing is a reflection of your thoughts, views, ideas, literary skills, creativity, and opinions. What you write has the potential to influence others’ perceptions of you. This enables you to create, maintain and enhance your personal brand.

12. Writing gives you a chance to leave a legacy
Irrespective of your age, you will always cherish personal writings — be it from your parents, your grandparents, your uncles, your aunts, your nephews/nieces, your children, your spouse, your special friends, your past lovers, your soul mate, your role models, your teachers, your mentors, your students, your boss, or your customer.

And so in the same light, if you do write a note, a blog, a tweet, a poem, a story, an article, a point of view, a citation, a commendation, a paper, a book, it sure has the potential to be of value to someone somewhere — either today or 50 years from now. And that will be your legacy… provided you start writing today.

Published @ http://12most.com/2011/11/22/12-compelling-reasons-write/( 22 Nov 2011); Republished with permission, courtesy of 12 Most

 

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