The dilemma is “To do an MBA or not”.. What better way to find an answer than by looking at this good infographic on ROI (Return of Investment) of an MBA course Agree? Disagree? Leave a comment to let me know
The dilemma is “To do an MBA or not”.. What better way to find an answer than by looking at this good infographic on ROI (Return of Investment) of an MBA course Agree? Disagree? Leave a comment to let me know
A few months ago, I was in conversation with the CEO of a multi-billion$ global consumer goods company. One of the topics of discussion was around online, digital and social strategies that the enterprise was embarking on (yes! They are some-what “old school” in operations even in 2014 and as I learned there are so many companies who are NOT ONLINE, NOT adopting DIGITAL, and NOT really SOCIAL – and many are successful with impressive growth targets), and the conversation got exceptionally interesting when we spoke about the below questions:
The questions stayed with me..
A few days later, I was in discussion with another entrepreneur friend who runs a successful manufacturing unit which has a diversified business portfolio of apparel manufacturing and agricultural machinery. He was planning to launch a social campaign and again had some basic questions
And then a few days back I had the opportunity to connect with a high-end fashion designer who again asked me the same question?
All led to long long long conversations and some interesting insights. Before I get into my views, I did some online research on the basic definitions.. Sharing snippets I found relevant:
Online Marketing (or Internet Marketing) refers to a set of powerful tools and methodologies used for promoting products and services through the Internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.
Digital Marketing refers to any marketing delivered via an online platform or involving an interactive response channel including mobile. Digital marketing is: Building awareness and promoting a brand or product using all available digital channels
Without much ado, let me now share my key insights from the lens of a marketer
(1) Business Strategy should drive the Marketing Strategy; and Marketing insights can drive Business Strategy For e.g: If your business strategy is to provide a portfolio of products and services to your customers, your marketing strategy should be aligned accordingly. And if your marketing insights indicate that your customers want you to add a new service, then your business strategy should be open to the consideration
(2) Marketing initiatives should ALWAYS be based on marketing objectives
(3) Online, Digital and Social Media Marketing are marketing channels and a marketing strategy. The boundaries blur. Below is a conceptual view
Online Marketing examples include web-sites, blogs, SEO (Search Engine Optimization), SEM (Search Engine Marketing), online ads, e-mail marketing, online Press Release (PR)
Social Media Marketing examples include leveraging social media platforms like Twitter, FaceBook, LinkedIn for your marketing and promotional activities
Offline Marketing examples include print ads, Press Release, Direct Mail, Telemarketing, etc.
Real-world Social Marketing refers to marketing through ‘real-world’ social interactions and conversations at events, word-of-mouth publicity, etc.
(4) It is (near) impossible to show quantitative ROI (Return on Investment) for every marketing initiative – specially for Internet Marketing initiatives. In marketing parlance, the qualitative ROI can be subtle, long-term and not directly attributable. Below is an good way to showcase ROI
(5) “No Money Marketing” is often misunderstood. It is NOT about ZERO $ marketing spend, but optimally leveraging marketing channels coupled with creative marketing strategies to have maximum customer reach and impact in line with marketing objectives
(6) Social and Digital – What comes first? : It depends on your business, and your understanding of social and digital. I know of companies whose digital strategy drove their social media marketing strategies, and I know of companies whose social strategy drove their digital initiatives. Suffice to say, the digital world and social world are closely coupled and if you do one, you (or / and the ecosystem you’re a part of – like partners, customers, community, suppliers) also make inroads into the other. In most cases, Social Media Marketing is a sub-set of Digital Marketing.
(7) The choice of which social channels to use depends completely on your social media objectives and where your customers are. Don’t do Social because everyone is doing social and because it is the new buzzword. Do it because you believe it will add value to your business and marketing
(8) It is better not to start social media initiatives if you don’t have a long term plan, management commitment and the “right brains” behind your social initiatives. Too many companies start and stop too soon, and that impacts your brand negatively
(9) Digital and Social are evolving and will continue to evolve. Everyone is learning, so be open to learning, failing and course-corrections. That is the only way to succeed.
What do you think? Leave a comment to let me know…
“Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity” – Charles Mingus
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, the just saw something. It seemed obvious to them after a while” – Steve Jobs
“Curiosity about life in all of its aspects, I think, is still the secret of great creative people” – Leo Burnett
“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will” – George Bernard Shaw
The “creative genius” is in different states for each of us
For some it is perpetually active :)
For some it is seldom active
For some it is dormant
And for some it is asleep :(
In this post I am listing 20 easy ways to fuel / spark / re-kindle your creativity. I have personally tried all of these and they work!
Have you tried any of these? Did they work for you.. Leave a comment to let me know
Regular readers of my blog know that I’ve been blogging for years now (4+ to be precise). I have chronicled my blogging journey in many of my posts to share my lessons and insights.
It was indeed an honor and a pleasure when Bhakthi Bapat Mathew requested me to give an interview on the chronicles of my blogging journey. For those who don’t know, Bhakti is a freelance journalist based in Bangalore, India. Bhakti has been writing for Indian and international publications since 2006.Her byline has appeared in CNN Travel, South China Morning Post, Women’s e-News (USA), The National (UAE), Friday Magazine (Gulf News), The Women’s International Perspective (The WIP, USA), Business Standard, Good Housekeeping, Mint, The Hindu, Deccan Herald, Spice Route, New Indian Express, and more.
She wanted to feature me in a special series she is doing on her blog. Titled. “How they did it?” she aims to bring to the fore-front stories of successful authors, journalists or bloggers. Each interview will delve into how that writer overcame the usual challenges to make a mark in the space. Past interviews feature Yashodhara Lal, Rasana Atreya and Advaita Kala . How could I say No?
THE interview below. Text is bold is the questions Bhakthi asked and my responses are below. Happy reading
By when did the blog pick up big readership? Any memories you remember from those early days of your blogging success.
Firstly, thank you for featuring me on your blog. I think “How they did it” is a great initiative that you’ve started, and am sure that it will help a lot of aspiring / newbie and even veteran writers / bloggers. After all, we all learn from each other’s stories, right?
Coming to my blog, I think it was after 1-2 years of blogging on my own blogs, and a lot of guest posts in many global forums. Interestingly for me, the initial thrust came from global readership because my guest posts were published in forums like Problogger, ChangeBlog, etc. It was only much later that I became active in the Indian blog-o-sphere.
There are so many memorable moments mostly because they were completely unexpected and took me by surprise, and of course, made me happy. Top among them are:
Alyssa Milano (Yes! The American actress, producer and singer) shared my post on 12 Most Wonderful moments in the first year of Motherhood. This was in 2011, and about a year after I started blogging. The post went viral in a few minutes after she tweeted it. It was like with every blink of my eye the numbers just shot up :) I almost felt like a mini-celebrity!
My guest posts being accepted by Problogger. For those who don’t know, Problogger was started by Darren Rowse who was among the first bloggers globally to make money through his blog. It is a dream for bloggers around the world to get published here, and it can take months to fit in to their blogging schedule. It is one of those indications that “You have arrived as a blogger” :)
There have been many comments and shares on my posts from many globally respected leaders, CXO’s and influential / popular individuals / communities from corporate / business, politics, education, social media, marketing, movies, etc. For example, my posts were shared by the likes of Guy Kawasaki (former chief evangelist of Apple; co-founder of Alltop.com and currently Chief Evangelist at Canva), Angela Maiers (a globally respected educator and TED Speaker), etc. Also, my posts have been quoted in a number of forums.
When did you first start the blog…what was your main motivation in starting it?
In 2010, I thought to myself Maybe I should create a blog of my own too. But I had so many questions “What will I write about? Who will read them? Will anyone comment?” And most importantly, I did not know how / how much I will be able to blog. Anyway, I started a blog and published my first blog post as a private post. I felt I was not ready to share it with the world. It’s like when you start anything new, you have more questions than answers and are simply not sure about how things will work out. But over time, I began posting regularly. A few months later, I shared my posts with a few trusted friends and family and received positive and encouraging feedback. So one fine day in 2010, I decided to let my blogs go public and since then, there has been no looking back. In terms of motivation, there are a number of reasons:
Incidentally, my tryst with blogging started at about the same time as my journey as a mother and so both are special to me.
My blogs include:
In the beginning, how often did you post, and later too, when it got popular?
Initially, I used to publish when I’d finish writing a post. So there would be phases when there would be five posts published on my blog in one day and many days when there would be no activity on my blogs.
It took a while to understand the my own process / method of blogging. Some days, I have 30 blog post ideas and some days I can write 10K words and on some days I’ve even written up to 20 blog posts! I’d also done a post on this — The Biorythmic cycles of a blogger.
I think it takes a while to find the rhythm in the madness. Today, I am more structured and have a well-planned editorial calendar. I run 3 active blogs and target 1 post per week on each of the blogs. I also do at least 3 guest posts per month. So in one month, I have around 10-15 posts which go live :). I write almost every single day and have done it regularly for the past 4 years. I don’t publish everyday though!
According to you, what helped make the blog a success?
One of the most challenging things for a new blogger is getting readers and comments. What can newbie bloggers do to get more readers?
I think that is the wrong question to ask or start with. The more important question is “Why will anyone read your blog on Day 1? Or Day 2 or .. Day N” and that should drive your blogging efforts! And more specifically how many blogs have you read and how many comments have you left on other blogs?”.
In specific, here are the DO’s that have worked for me:
Here are the DONT’s
Building blog traffic takes time (if you are not already a real-life celebrity). There is no overnight glory and success in blogging. One step at a time. Also the “Law of Karma” works well in blogs. I call it the “Blogging karma” – You get what you give – in thoughts, words, comments and shares :)
If you are a newbie “individual” blogger, I personally think that you’re starting late, so now you have to differentiate yourself to even find a place in the blogging world.
Did your blog help you professionally? If so, how?
I know so many people and so many people know me because of my blogs :)
What, according to you, is the importance/role of offline networking (attending blog meets, lit events etc.) in growing a blog? Are there any examples of your own blog where offline networking helped?
I don’t know since I’ve never attended any blogging event till date. From what I’ve read / seen, it can boost your readership and strengthen the power of networks and relationships. So people share / like / comment / recommend you – It is like a peer-to-peer ecosystem.
Your thoughts on monetizing a blog through google adwords etc.?
No comments since I’ve not done it
What role, according to you, does SEO play in making a blog successful?
It plays a significant role. But to be honest, I don’t do any SEO for my personal blogs. I know bloggers for whom SEO made all the difference. To each his / her own.
Would be great if you could share details or examples with links showing just how successful the blog is…or stats, like at its peak, how many comments per post, views per day etc.
This number game is bad you know – in the corporate context, in Bollywood, in cricket, in politics or whatever! But I know that the bottom-line is data is accounted and hence valued more.
To give you an insight, one of my most popular posts “33 Life Lessons No School really taught me” was shared 10K+ times in social media in about 3 days that it went live.
Personally, I’ve stopped tracking all this. However, I like to observe overall trends periodically because they give you insights into what your readers want to read. Like another most popular post on my blog has been around extra-marital affairs. I was surprised, but looks like it is an issue which people are keen to read about!
What’s your current professional status…
@ Status 1: Head of Marketing and Thought Leadership for a specialized theme in one of India’s largest IT service provider
@ Status 2: Mother, Wife, Daughter (in-law), Sister (in-law), Aunt…. and everything that it entails :)
@ Status 3: In between the two, I blog / write :)
For more tips on blogging, visit this post by Nischala!
What is your view? Leave a comment to let me know….
Originally published here
If you thought “(S)he loves me /loves me not” was one of the most difficult questions to answer in life, you probably got it right and wrong.
Why? Because there’s another question which is equally (if not more difficult) to answer, i.e. “Should she work or not? – especially if she is married / mother”.
This topic is much discussed and debated in almost every circle I know. No matter his / her age, almost everyone I know has a strong view, opinion and perspective on the issue – from my neighbor’s grandfather to my mother to my mother-in-law to my friends to my colleagues to my daughter to the family friends dog to the long distance uncle / aunty who saw me once as a baby…all and sundry. But of course! We live in an era where we all have freedom of thought and speech, and so literature and stories galore!
Here’s the thing…
I know what it takes for most women to answer that question and make peace with her answer.
I know what it takes for most women to share her answer with the world, and deal with all that her response entails
I know what it takes for most women to action her answer on a daily basis, and deal with all comes her way
Because I’ve been there, and done that! And like with everything else in life – It has its good, bad and ugly.
And yet, anyone who listens to my voice knows that I am a strong advocate of #WomenAtWork.
A lot of times I’m asked and ask myself “Why women should work?”
She wants to work
She loves to work
She believes in her work
Interestingly, above responses don’t get enough merit… So here’s my response on 30 more reasons
1) You earn. Financial independence and freedom can be one of the most important variables that influence the quality and quantity of a woman’s life. It can also be one of the most liberating aspects for a decent quality life and respect.
2) You learn. Learning is one of the foundational pillar to personal and professional growth and life, and sky (rather your view of the sky) is the limit to what you can learn when you work.
3) You have an identity of your own – independent of your personal relationships and associations. There’s no telling how important it is in your own self-confidence and self-worth
4) You are a better employer as almost all working women hire more help at home / on the domestic front – in terms of home-maintenance services, like driving / cooking / cleaning / ironing, etc. You provide an opportunity for more women to work by being a working woman yourself and make a significant contribution to improve the life of all your employees
5) You are a part of diverse life experiences and that enriches your own understanding of yourself, people, the world and life
6) You connect and interact with people from all walks of life / diverse backgrounds and that opens your mind, views, opinions and perspectives
7) Your general knowledge improves – just by being part of a world out of the 4-walls you observe, listen can comprehend a lot lot more
8) You appreciate the differences and nuances of the world within the 4-walls and outside the 4-walls. Trust me, this bursts your bubbles in terms of what it takes to be a working woman!
9) You understand human behavior and how the real-world really operates
10) You get to see how fair / unfair life is beyond the 4-walls – It is Kalyug for good reasons. And that changes the way you view your own life and the way you live your life
11) Your own self-esteem increases significantly – you just feel so much surer of yourself
12) Your family views you in a new light – many times, this translates into more respect and value they associate with you
13) You are better enabled, equipped and empowered to make decisions – simply because you know that you have a choice
14) You can “buy” things for yourself – yes! You’re a good prospect for (m)any businesses. You pump money into the economy and boost money circulation
15) You can be a role model to someone – I know many of my role models are everyday working women who balance it all every single day
16) You learn a lot of key “life skills”. Top among them are time management, communication, negotiation, saying NO
17) You tend to let-go of a lot of excess baggage – many times it is simply because you don’t have time to delve into the past or worry about the future
18) You can inspire someone somewhere – just by being a live example of “It is possible, you can do it”
19) You can “buy” things for others – with fewer questions, and no / few answers
20) You see life with a new lens
21) You realize the value of all that your mother and father and teachers and supporters / advocates a lot lot more
22) You value time a lot more. You recognize just how little / much there is
23) You feel more independent
24) You are in better control of your life
25) You teach your family independence / inter-dependence
26) You contribute to the world economy by being a productive contributor (in the economic world)
27) You understand and appreciate the value of money a lot more
28) You “genuinely” appreciate how life is for “him” – as he is the one who is usually working for the long haul
29) Your work will directly / indirectly play a significant part in your off-spring
30) Chances are you will leave a richer legacy (financial and otherwise) for your forthcoming generations
It does not matter what works she does
It does not matter where she works
It does not matter how she works
It does not matter how long she works
What matters is that SHE WORKS
Today, tomorrow and the day after
What matters is that her work makes a difference to her / their life
This post is dedicated to any / all women who have “worked” at some time in their life. May the tribe expand, flourish and prosper
There are some buzzwords which will not go out of fashion in the business / corporate world. “THOUGHT LEADERSHIP” is one of them. When I first heard the word more than a decade ago at the start of my professional career, I was in “awe” as the word sounded important and impressive.
My first thoughts were “Don’t we all have a zillion thoughts zooming in our minds every single day, so what qualifies for thought leadership? How can anyone demonstrate leadership with their thoughts? Who decides that it is thought leadership? How does one demonstrate thought leadership?”
With time and experience, I found these answers. Today, “Thought Leadership” is an integral part of my professional responsibilities.
And here’s the thing|
1) It is still in vogue to be associated with this “T” word or / and have it in your professional resume
2) It is still important and impressive to an individual / organization
According to Wikipedia, the term ‘Thought Leadership’ was coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz & Co magazine Strategy & Business, and used to designate interview subjects for that magazine who had business ideas which merited attention
“Thought Leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” By Michael Brenner
I think Thought Leadership is many times about asking the RIGHT QUESTIONS too. In fact many times the questions are more important than the answers – as they get one to think and provide the direction for your strategy and plans.
“Thought leadership should be an entry point to a relationship. Thought leadership should intrigue, challenge, and inspire even people already familiar with a company. It should help start a relationship where none exists, and it should enhance existing relationships.” By Daniel Rasmus
I fully concur with this definition. The only thing is that very many times “Thought leadership” is incidental or accidental, and consequently so are the relationships which is possibly and probably not a good space / place to be in for any business.
According to a Forbes article,
“A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.”
“A thought leader is an individual or firm that significantly profits from being recognized as such.”
I agree with this view. The most challenging part is to become a Thought Leader, or the big HOW? I’m not so sure if Thought Leadership always results (directly) in increased profitability. It can – provided it is marketed / positioned well, and reaches the right audience / reader.
Wikipedia says that “Thought leadership is often used as a way of increasing or creating demand for a product or service. High tech firms will often publish white papers with analysis of economic benefits of the product as a form of marketing”
Agreed! It is really about putting your voices and views in the marketplace and promoting it on multiple online / offline channels that your prospects view.
Why is Thought Leadership important today?
Simply because it is a competitive marketplace and every individual / organization has several thoughts on a periodic basis. Establishing “continuous leadership” on your thoughts is a direct testimonial to the kind of team that you have and a clear ‘market message’ that nurturing and sharing these thoughts is important to you / your team and your organization. Thought Leadership can sometimes be your one and only “key differentiators” in the GTM (Go-To-Market) Strategy. Hence it is imprative for organizations to build, nurture and demonstrate “Thought Leadership”
How to demonstrate Thought Leadership?
With your content. With you communications. With your conversations (online / offline)
Who should drive Thought Leadership?
The beauty of Thought Leadership is that it
Integrates with a SME (Subject Matter Expert)
Integrates with content and social media functions
Integrated with marketing functions
Integrated with Leadership
And so it really is a collective collaborative constructive responsibility of an individual / team / organization to showcase / demonstrate Thought Leadership over a period of time.
And lastly who determines it to be “Thought Leadership”?
This is a tricky one since it depends on who is the addressable market for your offerings / solutions / services / products and who is the (potential) target customer. What may be “Thought Leadership” to one may not be “Thought Leadership” to another. The point is that there should be an “industry / community / group” of experts who “publicly” ratify a thought as “Thought Leadership”…
Agree / Disagree? Leave a comment to let me know
First the good news..
The team at SheroesIndia wrote a post on “Must Follow Woman Influencers on Twitter” . It was a pleasant surprise to feature in that list among august company like Tanvi Gautam @tanvi_gautam , Ankita Gaba – @ankitagaba , Lakshmi Rebecca @lakshmirebecca , Kalki Koechlin @kalkikanmani , Gul Panag @GulPanag , Meeta Sengupta @Meetasengupta and Kiran Manral @KiranManral
The post starts off with “There are tons of women on Twitterati making their mark. SHEROES list down a few Indian women who are impacting the space in a massive way“. Being included as ONE among 20 Indian woman is indeed wonderful. I do follow many of them on Twitter, and I know that they are doing their bit and best to make a difference in their sphere of influence with their tweets.
Personally, this is the second time I feature in a list among Twitterati. The first one was in 2012 when Dr Tanvi Gautam create the first ‘epic list’ of 50 Indian Woman to follow on Twitter
Her list in her own words was about “A dedication it to all women thought leaders from Asia, not just from media and film, not just the corporate world but all the ones that are making a difference in their own way.”
Even today, the list is as relevant as it was 2 years back because the women from that list continue to make a difference in their own way. Some of the women who find a mention are
Kiran Bedi @thekiranbedi
Sairee Chahal @Sairee
Sania Mirza-Malik @MirzaSania
Kiran Mazumdar Shaw @kiranshaw
Sagarika Ghose @sagarikaghose
Azmi shabana @AzmiShabana
Anupama Chopra @anupamachopra
Barkha dutt @BDUTT
Jessie Paul @jessie_paul
Sucheta Dalal @suchetadalal
Rujuta Diwekar @RujutaDiwekar
Being featured amidst such amazing woman was indeed a a great honor and a humbling moment. It makes you happy, get attention (both in the real world and virtual world) and is extremely gratifying. Being in the spotlight makes me happy. Recognition is a great motivator in Social Media and in life.
Interestingly both the lists have several common names too!
But that’s not what this post is about? It is about my views on Why such lists are important? Why these women find a spot on these lists? And what it takes to be here?
So first.. Why such lists are important?
(1) They bring together in one place some awesome women so anyone can follow them, read and hear their views, opinions and perspectives on one / many subjects. I know I’ve connected with many of these women and learned immensely from their tweets / personal interactions
(2) They put ‘women’ in the spotlight and that is extremely important because it motivates, it inspires, it sets an example to more women
(3) They enable fostering networks and relationships amongst women and that is indeed a powerful force to reckon with – which can be the catalyst and harbinger for the cause and voice of many women’s issues.
Why these women find a spot on these lists?
(1) They are genuinely inspiring in what they share and do – Just follow them, and you’ll know why they’re on that list
(2) They are genuinely trying to make a difference with their words / tweets and shares on Social Media
(3) They are passionate about specific causes – And continuously support them
And what it takes to be here?
(1) Time - In today’s day and age, the most precious asset is “time”. And any serious Twitter / Social media user would know that being active on Twitter takes time and energy (which many times comes at the cost of letting-go many other things in life – specifically if you are a woman!), especially if you intend to be on Twitter for the long haul. Almost all these women are regular, active and serious Twitter users, so they are giving it time, focus and attention
(2) Willingness to share and speak up – Almost all these women are not shy to honestly share their life experiences, personal stories of success or failure, views, opinions, perspectives on one / many issues. So they speak up and share when given the opportunity, and that only helps the cause of women in terms of inspiration and bringing to the fore-front many critical and real issues
(3) Positivity - Again almost all these women are extremely positive, optimistic and hopeful (most of the times) while being conscious of the realities of today – especially in the context of women’s issues, empowerment and endowment
(4) Value - At the end of the day, Twitter is a free social media platform. While being free to use, any Twitter user has complete freedom to choose whom he / she will Follow / Unfollow. So your tweets should be of “value” to anyone who is reading, and almost all these women continuously share valuable content / tweets
And yes, before I forget another pleasant surprise came my way a few days back. The kind folks at Fempowerment Awards
@FempowermentMC Femspiration sent my way a #FemTribute .
As I sign-off, I’d like to say Thank you to all those who create these lists, and to all the women who continue to make a difference in their own way , in their own sphere of influence!
What do you think? Leave a comment to let me know…
So I’ve set a milestone of sorts on this blog.. From consistently posting at least 1 post / week for 32 weeks, I DID NOT publish a post last week.. As I look back to connect the dots on why I skipped the post, I came up with a zillion excuses.. No time, busy at work, too tired, .. etc.. All lame I agree, because I did find the time to do what I wanted to (both professional and personal).. On deeper introspection, I recognized that I had become a tad bit disorganized for my own good.. Just when I wondered what I could / should do, I came across this comprehensive solution.. I am yet to apply fully, but felt it was timely and appropriate to share on my blog for the benefit of all my readers..
Get health and fitness tips at Greatist.com
The decision or choice to be an entrepreneur is no easy one (usually).. – whether you are a new kid on the block or you’ve had a corporate career for some (or large) part of your life.And yet, I increasingly read see and hear of so many people taking the deep plunge into entrepreneurship..
I always wondered “Why entrepreneurship?“…And I discovered 36 compelling reasons
(1) To create something new / unique / innovative
(2) To have a fair chance to make money that a corporate job can probably never really pay you
(3) To fell the thrill / high of building a new business / enterprise (This is very different from 1 above)
(4) To be your own boss
(5) To get away from your current boss / company / life
(6) To work on a purpose larger than yourself / life
(7) To generate employment and improve the quality of life for someone somewhere
(8) To work wholeheartedly on something that you are deeply passionate about, and strongly committed to
(9) To create wealth
(10) To experiment with something you’ve never done before
(11) To fulfill a dream
(12) Entrepreneurship is in the blood ; They can’t / won’t do anything else
(13) To lead from the front (really from the front)
(14) To make life worthwhile
(15) To truly solve a problem / market need
(16) To make life easier for someone somewhere
(17) To address a higher calling
(18) To challenge yourself, and push the envelope
(19) To be in control of your life – and not dependent on someone
(20) To live a life (style) that you’ve always desired
(21) To be in full-control of your time at work
(22) To take-over the family business / set-up
(23) To be in power, and to have the power to control, influence and determine the outcome of a zillion things
(24) To build / create / groom / mentor individuals ; a great opportunity to do it your way
(25) To prove a point – to yourself or someone else
(26) To dis-prove a theory / hypothesis / widely held popular belief. For e.g.: He / She can never be an entrepreneur
(27) To find a way to do something better / faster
(28) To pioneer the way to do something in a cost effective manner
(29) To settle past scores with someone. Sometimes jealousy or revenge are the cause for one to embark on entrepreneurial ventures
(30) To heal wounds of the mind and heart; To some entrepreneurship is therapeutic I’m told
(31) To do something worthwhile / productive with your time, skills and knowledge
(32) To pay the bills and put food on the table
(33) No one else is ready to employ / hire you :(
(34) To make a difference in someone’s life
(35) To maximize usage of both sides of your brain :) – Entrepreneurship needs optimal usage of the left and right side of the brain. Ample role of creativity and logic
(36) To leave a legacy which your forthcoming generations will be proud of
Did I miss any? Leave comments to let me know
This week at work has been a lot of creating marketing assets and planning an integrated marketing campaign. Suffice to say, it was busy and I don’t know how time went by. The one point which was much debated and discussed was COLORS!! :)
I can’t emphasize the role importance and significance of colors in any communication, and more so if it is a marketing related corporate communication. Colors can be the one and only reason why you and I read something or not, why I feel or think something after we read a specific communication. I guess it is the same for you..
So on my (delayed) post for this week, I’m going to share with you some of interesting and insightful points on the “world of colors”.
ONE COLOR can MAKE IT / BREAK IT.. Agreed?