I’m a big fan of quotes. And have been all along in my life.. So I wanted to publish a post on great Social Media Quotes that I’ve come across. Here goes!
“Social Media, it turns out, isn’t about aggregating audiences so you can yell at them about the junk you want to sell. Social Media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter, to be missed. We want to belong, and yes, we want to be led.” BY Seth Godin
“Social Media puts the “public” into PR and the “market” into marketing” BY Chris Brogan
“ATA – be AUTHENCTIC, be TRANSPARENT, be ALTRUISTIC, and you will find enough success in Social Media to have a satisfying career and experience.” BY Nils Monta
“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.” BY Seth Godin
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” BY Matt Goulart
“LinkedIn is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.” BY Author Unknown
“By creating compelling content, you can become a celebrity.” BY Paul Gillin
“The problem with trying to determine ROI for Social Media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable” BY Jason Falls
“Focus on how to be social, not on how to do social.” BY Jay Baer
“Content is King, Social Media is Queen; and Together they rule the online world. So be the king and befriend the Queen, or be prepared to be ruled over” BY Nischala
As a writer / blogger, I have found Social Media to be a blessing! Be it Blogs, FaceBook, Twitter, Pinterest, etc. – They all prove to be invaluable for any writer..
So How can Social Media really help a writer / blogger?
One of the best ways Social media can help any writer / blogger is for research. Research is an integral part of the writing / blogging process; and most writers / bloggers spend time in active research on the internet. Searching in Blogs, or on Twitter using specific Hashtags, or even simply following an expert on a specific topic on Twitter can significantly simply your research process and reduce effort!
Most writers / bloggers need a periodic dose of inspiration to bring out the best pieces of creative output. We all have different triggers / things which inspire us, and Social Media provides it in abundance. The only pre-requisite is you should know what kind of things inspire you (quotes, pictures, emotions, others experience’s, etc.) and you should know the fastest way to get your dose of inspiration on Social Media. trust me! Its there everywhere – Blogs, Tweets, Pinterest, etc. etc
Many times, a write / blogger needs ideas – On the topics to write about, how to articulate, how to take the story further – And you just can’t seem to move ahead. Again, Social Media can come to your rescue. Sometimes reading totally unrelated articles fuels your imagination (I don’t know how the brain wiring works, but it does!) and propels your forward, Sometimes reading a tweet gives you food for thought, Sometimes a picture / infographic does the trick, and sometimes it is a blog post which gives you that killer idea! Sometimes it is your own past Social Media activities which trigger new ideas and thoughts
4) Easy access to samples of other writers / bloggers
Many writers / bloggers like to read samples of what other writers / bloggers have to say. It can be for very many reasons – To get exposure to alternate styles of work, to gauge audience sentiments, to figure out tips, tricks and best practices of the trade, or simply because they enjoy others work. Again, Social media provides easy and instant access to sample the work of other writers / bloggers
5) Promotion & Marketing
Sharing your blogs / writings has never been more easy, efficient, quick and global as it is today. Any blogger / writer can share their work at the click of a button. So Social Media can aid significantly in Promotion & Marketing
6) A Social Network
Writing / Blogging are lonely activities. It is just you , your thoughts , your words and your tools (Whatever hardware and software and systems you use!). So many writers / bloggers do like to have social interactions with others – After all, it is a basic human need! And the best part of Social Media is you can converse at any time you wish to, and with anyone who is willing to converse with you on any Social Media channel (Be it Twitter, FaceBook chat, etc etc). This virtual social network sometimes is a blessing for most writers / bloggers.
7) Writing / Blogging Groups and Communities
The other good thing about Social Media is the presence of online Groups and Communities. They exist on almost all channels (FaceBook Groups, LinkedIn Groups, Google+, etc.) and are formed by individuals who have common interests on specific subjects. Such groups usually share knowledge, information, request for reviews, provide feedback, support, encouragement and many times, also help in Promotion & Marketing of your work. You can join one / many such Groups and Communities, based on your personal interest, the time you are willing to invest and the personal value you see from them. But if you join the right Groups and Communities, you can benefit enormously by learning and interacting from fellow writers and bloggers.
What do you think? Leave a comment to let me know…
We all go through phases when we feel low. Sometimes we know why, sometimes we can’t put a finger on it…
And yet the one thing we all know is that the sooner we beat the blues, the better for us.
And from personal experience, I can say that Social Media can help lift your spirits.. Here are a list of ways that Social Media has helped me
1) Read a blog that makes you laugh or inspires or makes you forget the blues. For e.g.: I check this blog Worth a Read, and always find something which is an instant mood lifter
2) Login to FaceBook and look at the photos of friends and family. Most people tend to upload only the good pictures, fun moments or interesting events. So you get to see the “good slice of others life”; and it usually changes your mood
3) Pinterest – You will always find something to laugh about or something which will amuse or interest you on Pinterest. Click here for one example
4) Twitter – Go through the tweets of random people or someone your know or someone really funny, and your mood will instantly change. For e.g.: Check this list of 25 Twitter Accounts to Make you Laugh. And at least one of them will cheer your spirits
Has Social Media helped you beat the blues? If yes, leave a comment to let me know HOW?
Blog Name: ARKarthick.com – Awesomeness
Started in : Mar 2010
Run By : A R Karthick (Entrepreneur, Blogger, Photography/Designing/Social Media – Enthusiast. Humorous, Creative & Positive Thinker. Love to be a Friend & Seek/Share Awesome Things!)
What I personally like about the site?
1) Awesome Content – In the blog-o-sphere, content is definitely KING, and Karthick’s blog is a winner all along. While he writes many posts himself, his choice of Guest Posts is also excellent!
2) Wide range of topics – What I like about Karthick’s blog is that he posts about a wide range of topics – from Social Media, to Blogging, to Life, to Entrepreneurship, etc. So anytime of the day, and any kid of mood you’re in, you will find something that you will like
3) Guest Posting on the blog – Personally, I have published guest posts on several sites across the globe. And by far, the most pleasant experience has been with Karthick [ No wonder I posted so many guest posts on his blog ]. He is open on the topics to blog about, reasonable about expectations from you, gives great feedback / comments & suggestions and more importantly, he ensures he communicates with you on important aspects of the post (Its not like you are in for a big surprise when you finally see your post! OR You don’t know when your post has gone live!)
4) The Blog Readers – Any blog has 2 important sides – One is the content creator (or those who publish content) and Two is the content consumer (or the blog readers, i.e., You and Me). And Karthick has a fantastic reader base – truly diverse, truly global and truly nice people. People who encourage you based on what you write, people who comment on your blogs, people who connect and engage about a specific topic and people who generously share on Social Media networks
5) He posts regularly – At least once a week, and mostly on Tuesdays between 3 to 4 PM.
6) User experience is good – Easy to navigate, Easy to share on social media, Easy to find content on specific categories, Easy to search for content & Easy to leave a comment
What I wish could be DIFFERENT?
Hmmm… I had to think real hard to come up with anything here.. but as a blog reader, well
(1) More Content I guess – I mean who does not like to read amazing content more often? We all do! So would be great if there are 2 posts every week (Though as a blogger, I know that 1 post a week for 3 – 5 years is itself a great achievement) especially when you have a full-time job as well!. But then, one can never really have enough of good things right?
On that note, here’s wishing A R Karthick many many many more years of successful blogging
In life, I’ve seen several types of make-overs
Make-overs of houses
Make-overs of wardrobes – clothes, footwear, accessories
Make-overs of physical appearance, i.e, the face (usually a hair cut, hair style, make-up, etc. and sometimes permanent solutions like surgery too)
Make-overs of weight (usually unimaginable weight loss in a short duration)
Make-overs in relationships…
Given that I am so entrenched into blogging, I can’t help but draw a parallel of everything to blogging. As I mulled over this, I wonder if anyone could offer Blog Make-Over Services (Both for individual bloggers and corporate blogs)?
Aimed at transforming your blog at 2 levels
(1) A new and improved layout : New colors, images, template, fonts, etc etc etc – which appeals to general masses. In many cases, this change will probably be welcome by both the blog owners and the blog readers too!
(2) Content make-over : To help you create and publish compelling content in a continuous and consistent fashion; and also maintain the content for decades to come
I don’t know if anyone provides blog make-overs, but I sure do think that there could be a market out there for such services?
What’s your view? Would you like your blog to be given a make-over.. Leave a comment to let me know
I entered the blog-o-sphere in 2008 primarily as an avid blog reader. In 2009, I started my own private blogs in which I used to write occasionally. In 2010, I shared my blogs with a few friends and family; and received very encouraging feedback and response.
Almost all of them suggested that I should make my blogs public and write more seriously simply because they said I wrote well & everyone enjoyed reading my blogs and always had one / more compliment for me. The more important feedback was that the topics I wrote about had universal appeal. And rightly so!
So as of date, I have a 12 year old girl from India reading my blog, a 20 year old college student from London who follows my blogs, 30 year old professionals (primarily part of my own personal network) who look forward to my posts, a 40 year old American CXO reading my blog, a 50 year old entrepreneur who comments on my blog, a 60+ famous writer who says he loves reading my blog and a 70 year retired teacher who enjoys reading my blogs – So age no bar!
Profession no bar (And trust me! My blog is read by students, teachers, IT professionals, media representatives, homemakers, entrepreneurs, writers, and authors, CXO’s, etc.) and of course! Location no bar! (India, America, Europe, etc. etc. etc.)
So obviously I’m doing something RIGHT. Anyways that’s not why I am writing this article. But over the recent past a lot of people are asking me “OK! You write a BLOG… So what NEXT?”
Hmm… Good Question and Honestly, I did not have a befitting response until I looked around to see what other successful bloggers have done beyond blogging. In this post, I am listing my observations and views on what you can do after you’ve started your blogventure.
Here are 5 things you can do beyond blogging…
1. Write a Book
Most successful bloggers seems to have authored / co-authored a book at a time when their blogs were at the top! This seems fairly logical because writing a blog for a long time really improves your thinking skills, your writing skills, your observation skills and your own self-discipline; All of which are absolutely essential to write a book! There are several differences between a blog and book primarily in terms of the topics you can write about, the publishing process and the feedback process. Nevertheless, a BOOK is a possible option for any blogger!
Many successful bloggers I’ve seen get into Training Services. So what do they train about? Well, anything that has a market demand right from “How to create a Successful blog?” to “How to lead a balanced life?” – As long as you know something, have put it into practice, have created a repeatable model to replicate the “success mantra” – You can create training program! And then with technology, you have several options for the delivery mechanism – from the age old class room training to self-paced e-courses / modules which anyone can access anytime online. Of course, they charge for this; but every session comes with some freebies – So if you’re lucky you can get access to a wealth of best practices free-of-cost!
3. Pursue a New Hobby
Interestingly from my personal observations, most bloggers start off with blogging as a hobby. Once they achieve some level of success and mastery, they definitely explore a new hobby, which combines their blogging skills, and the new hobby in pursuit. Classic examples are Cookery blogs or Photography blogs.
4. Consulting and Advisory Services
Again, many bloggers get into paid consulting and advisory services through or because of their blogs. It could be services on marketing, blogging, writing, social media, branding, training, etc. Again, as long as there is a market, these have potential. The big plus is that you can reach to potential customers through your blogs and if anyone connects with you for leveraging your services, they have some idea about your strengths and what to expect!
5. New / Alternate / Additional Job / Employment
Again, a pleasant discovery was that most bloggers appeared to have either
(a) Changed jobs after they started blogging – I mean why not? If you are a good blogger and are able to successfully articulate your point of view on one / many subjects for a long period of time it means that you know the subject, you understand it from more than one dimension, you think and you find time to write (which means you have some internal self-discipline and motivation!). Aren’t all these invaluable skills in any job market? In some cases, the new jobs and employment were in the same field but with more than one additional benefit (monetary and otherwise) and in some cases they were a complete career switch (So for e.g.: An entrepreneur turned to an author) AND / OR
(b) Had additional employment avenues because of their blogging efforts. So either a paid blogging avenue or an enhanced personal brand due to their work being published in one / more blogs of global repute.
And last but not least, of course DO CONTINUE BLOGGING!
So… what do you think I / anyone can do after they’ve written a blog?Leave a comment to let me know…
Originally published @ http://www.arkarthick.com/2012/11/05/beyond-blogging/ ; Edited and re-published here
I often wonder if blogs have a brand…And I am using “brand” in the most basic sense of the word – As really something which “truly distinguishes your blog” for others.. As I mull more on this, I can’t help but think that every blog has a brand of its own.. So what are the key aspects which determine the brand of your blog
1) Your Blog Design
The first thing which anyone really observes when they visit your blog is the overall design – The most important parameters being the colors, template and layout, font style, font size and the overall menus. If you are a serious blogger, you absolutely need to get this right! If you can do something exclusive here, then good for you. If not, it should still be appealing to the general eye!
2) Your Blog “About You”
Again every brand has a “persona” and in the blogging world, your persona is what you say about yourself. You have the full freedom to paint the picture of yourself you want. The most important thing is to be honest, short and sweet & of course positive. If you can keen this section really “unique” and interesting, it will go a long way in enhancing your blog’s brand value. A picture of yourself is an absolute MUST!
3) Your Blog Content
“Content is King” and “Content is Queen” and “Content is everything” in the blog-o-sphere. So update your blog content regularly, keep it fresh, interesting and ensure that there is some take-away from every post of yours. Ultimately, your blog content is what creates, builds and maintains the brand image of your blog. And you got to continuously work on this as there is no dearth of content in the online world!
Again, every blog you publish has a part of you! Your thoughts, your emotions, your experiences, your imagination, your views, your opinions, your articulations, your perspectives, your analysis, you comprehension, your conclusions. There is a little and lot of the real YOU in your blogs. Your blog is eventually your baby – your creation. And your offline brand definitely influences the brand of your blog. NOTE: This is more relevant for well-known personalities / offline celebrities as they already have a strong brand image in the real world ; and some of it translates to the blogging world. For e.g.: Amitabh Bachchan’s Blog (Bollywood Actor and Superstar)
5) Everything else on your Blog
And then there is everything else you do on your blog which influences the brand image. The menus, pictures, videos, links, ads, etc etc etc
Nevertheless, branding is really about perceptions and how your readers perceive your blog is what makes all the difference. A little bit of thought, a dash of creativity, a pinch of positivity and of course, lots of dedication is what makes all the difference in the long run.
On that note, Happy Blogging
There’s a lot of global debate and discussion around “How frequently should you blog?” – Be it a personal blog or a professional blog.. And also a lot of answers, advice and best practices ranging from “You should blog every day“ TO “You should blog 2-3 times per week“ TO “You should blog once a week” TO “You should blog once a month“… With so many diverse opinions it becomes hard for any blogger to figure out the right answer..
From my personal experience I can definitely say that there is NO RIGHT ANSWER.. It all depends on the big WHY? Why are you blogging and what do you want to achieve from your blogs? So the frequency of your blogs should be governed by your own personal blogging objectives..
Having said that, I can also say from personal experience that blogging in the long run requires creativity in terms of
- Blog topics and the way you articulate,
- Discipline in the blogging process and
- Time and effort to keep the blog active over a long period of time (say years)..
All three parameters are equally important. So if you have a lot of ideas, but are not disciplined and don’t take the time to publish a blog you will not have an active blog!
Also, most of the globally reputed blogs publish atleast 1 article per week, some of them 2. But they do ensure that the blogs are updated regularly at a pre-determined frequency (including days of the week and times of the day). Having been a blogger for several years now, I can definitely say that the recommended frequency for any serious blogger (no matter what the objective) is 1 – 2 blogs / week. It can be your own blogs or a guest blog, but there absolutely has to be an update every week.
From the reader’s perspective it helps to know when one can find an update on your blog and hence they can look forward to your posts regularly.
For the blogger’s perspective, enforcing a frequency ensures that you read regularly, you think constantly and you also write on a regular basis so that you have an active blog. And if you look at the larger canvas of life, reading, thinking and writing are 3 key foundational pillars for anyone to learn, grow and evolve in the journey of life.. So why will anyone not do them?
“What is a blog really like?” was the question asked.
And the answer which satisfied the audience was “A blog is really like a Movie…”
I was addressing a group of non-bloggers and I found it hard to explain what blogging really is. Suprisingly, the answer which satisfied them was one in which I explained how a blog is really like a movie… The reality is that there are several people in the world who don’t know what a blog is and why anyone in the world would spend their time and money in blogging
And to such an audience, the most effective and satisfactory response was this “Every blog that you publish is really like a Movie…”.. ..And in this blog post, I’ve tried to make my point on the co-relation between the Movie World and the Blogging World….
I am neither a Movie buff nor do I understand the nitty gritties of movie-making.. But I do have a high level understanding of movie making and of course, an in-depth understanding of creating a successful blog…
There are really 3 broad phases in making a movie / blog
Phase 1 – The Ideation Phase : In which you have an idea for your movie / blog
Phase 2 – The Creation Phase : In which you give form to your idea to create the end product (movie / blog)
Phase 3 – The Promotion Phase : In which you market your creation (movie / blog) to an audience
And then of course, is the Feedback phase in which the audience verdict is OUT – Good, Bad or Ugly!
Phase 1 – The Ideation Phase
This is probably the most critical phase in the journey of making a movie or a blog. Simply because you need to have an idea for your blog – In terms of the topics of focus for your blog and specifically in terms of the topic for every single blog post of yours! And if you get this RIGHT, your chances of success increase manifold!
Phase 2 – The Creation Phase
For easy of communication and comprehension, refer the comparison below:
|In the Movie World||In the Blogging World|
|Director||Blogger – In terms of making the idea come to life and ensuring that everything needed from the creative or technical side is taken care of|
|Producer||Blogger – In terms of the investments he / she does to create and maintain the blog (both the design elements and the content)|
|Story||This really translates to how the blogger is able to articulate his / her idea into words and the power of the message in the blog!|
|Actors (Hero / Heroine)||The words. Yes! The words you write on your blog are your final actors. You can make them perform the way you want based on your choice of words, your literary elegance and your presentation style|
|Editor||Again, the blogger itself if he /she does the editorial work or someone else you hire for your editorial efforts|
|Special Effects||This can be through pictures, music, podcasts, video blogs, infographics, etc. – You can choose your special effects based on your individual creativity, preference and context.The point to note is that there are several options available and you can decide based on the kind of investments you are willing to make (time and money), your target audience, your objective for the blog and the impact you want to create!|
|Guest Performances||Don’t we all like the appearance of a guest actor / star in a movie? Be it for a special song or just to make a point! Sure we do because it’s just so refreshing. So it is with guest blogs.As a blogger, you allow other guest bloggers to write for your blog to bring in diverse points-of-view to your audience. Also, not to mention the actual effort of creating the content (which becomes a challenge after a while) is the responsibility of the guest bloggerAlso, as a blogger you probably also write guest posts for other blogs because your able to enhance your brand and reach a wider audience with minimum time and efforts (as someone else is finally responsible and accountable) for the end product|
Phase 3 – The Promotion Phase
This is probably the most important phase as it determines the results that your efforts yield. Firstly, you need to be clear about who your target audience is. And then you need to define and execute a well-integrated marketing plan to promote your blogs. So for e.g: You need to send an e-mail about your blog or share it on FaceBook or ask some celebrity (online / offline) to share your blogs on Twitter, etc etc. While there are many channels, what’s impoartant is to decide on the key (say 3) channels you will leverage for your promotional activities…
And once you’re blog is released, all you can do is to hope that your readers will enjoy your blog.. you work of art.. or your BLOG-ART!
What do you think? Is there a similarity between the blogging and movie world? Leave a comment to let me know
Originally published @ http://arkarthick.com/2012/05/22/blogging-101-blog-is-like-movie/
I’ve been active in the blog-o-sphere for about 5 years now. During this time, I have read zillions of blogs of people from all over the world and from different cultures.. About 2 years back, I had a personal hypothesis which suggested that an individual’s blogging behavior is partly influenced by their culture.
Before getting into details, I’d like to share a broad definition of culture : ”Culture is the characteristics of a particular group of people, defined by everything from language, religion, cuisine, social habits, music and arts.” [Src: http://www.livescience.com/21478-what-is-culture-definition-of-culture.html ]
So have you ever thought whether culture influences your blogging behavior? Well I did! And I am listing below the blogging behaviors which are influenced by culture:
- Awareness on what a blog is – Reflection on your inherent curiosity in learning and being aware of the world around you! (And trust me! There are lots of people who still do not know what a blog is)
- Whether you start a blog (it could be private or public) – A reflection of coming down to “doing things” – Do you want first hand experience? Do you like to try and test the waters? Same can be extended for anything in life!
- Whether your blog is public or private – A reflection of how much of yourself you like to share and also how confident you are about yourself, your views and your literary abilities!
- How long you continue a blog – A reflection of your interest, creativity, self motivation, priorities and discipline. All these are vital to sustain a blog in the long term
- Your habits in reading blogs – A reflection of your personal interest and priorities (which are definitely influenced by your culture)
- Do you read blogs? If yes, how frequently?
- What kind of blogs you read? (Topics / Focus. For e.g.: Cooking, Parenting, etc.)
- Do you comment on a Blog – A reflection of whether you have a view on a subject and whether you are comfortable expressing yourself in public. And even if you do, do you prefer to comment with your own name, a fictitious name or anonymously!
- Will you share a Blog – A reflection of your beliefs when it comes to sharing and the value you associate with sharing- Do you like to share valuable / invaluable information / content with others or do you keep it for yourself?
- With Whom?
- Through which channel? – Mail, Twitter, FaceBook, etc
NOTE: Above is purely based on my observations and analysis of blogs across the globe. I don’t have hard-data or scientific analysis to prove / disprove my hypothesis. And I definitely believe that this could be a great research topic for anyone to pursue in detail.
What’s your view? Do you think your culture influences your blogging behavior?
Leave a comment to let me know