It is 2013. The start of a new year. Firstly, HAPPY NEW YEAR to you. And Thank you for reading and following my blogs. I genuinely appreciate it and hope to create compelling content this year to keep you engaged as a reader.
In this post I will be listing what I will be blogging about in 2013 on this blog.
What will I be blogging about?
As the blog title states, I will be blogging about Social Media, Leadership and Marketing. In addition, I will also write about things close to my heart or which I am passionate about with the intent that you will learn something new, feel inspired or go back with something to think about…
How frequently will I be updating this blog?
Once a week on an average. In some occasions, I will be updating more frequently
When will I update new posts?
Every Thursday at 3 PM IST (Starting with this one)
The monthly schedule will typically be as below:
Week 1 – A post on Social Media
Week 2 – A post on Marketing
Week 3 – A post on Leadership
Week 4 – Nischala’s Blog-o-Review in which I will be posting a review of a book, blog or something worth sharing
Will I continue Nischala’s Blog-o-Rendezvous Series which I started in 2012?
Well.. No.. Atleast not so actively as in 2012. If I do come across any specific individual that I’d like to feature for any specific reason, I will do a Rendezvous.
Will I accept Guest Posts for this blog?
I’ve received several requests from people across the globe to post on my blog. Unfortunately I am not accepting Guest Posts for this blog. Any Guest post published on this blog is by INVITATION only.
“What is a blog really like?” was the question asked.
And the answer which satisfied the audience was “A blog is really like a Movie…”
I was addressing a group of non-bloggers and I found it hard to explain what blogging really is. Suprisingly, the answer which satisfied them was one in which I explained how a blog is really like a movie… The reality is that there are several people in the world who don’t know what a blog is and why anyone in the world would spend their time and money in blogging
And to such an audience, the most effective and satisfactory response was this “Every blog that you publish is really like a Movie…”.. ..And in this blog post, I’ve tried to make my point on the co-relation between the Movie World and the Blogging World….
I am neither a Movie buff nor do I understand the nitty gritties of movie-making.. But I do have a high level understanding of movie making and of course, an in-depth understanding of creating a successful blog…
There are really 3 broad phases in making a movie / blog
Phase 1 – The Ideation Phase : In which you have an idea for your movie / blog
Phase 2 – The Creation Phase : In which you give form to your idea to create the end product (movie / blog)
Phase 3 – The Promotion Phase : In which you market your creation (movie / blog) to an audience
And then of course, is the Feedback phase in which the audience verdict is OUT – Good, Bad or Ugly!
Phase 1 – The Ideation Phase
This is probably the most critical phase in the journey of making a movie or a blog. Simply because you need to have an idea for your blog – In terms of the topics of focus for your blog and specifically in terms of the topic for every single blog post of yours! And if you get this RIGHT, your chances of success increase manifold!
Phase 2 – The Creation Phase
For easy of communication and comprehension, refer the comparison below:
|In the Movie World||In the Blogging World|
|Director||Blogger – In terms of making the idea come to life and ensuring that everything needed from the creative or technical side is taken care of|
|Producer||Blogger – In terms of the investments he / she does to create and maintain the blog (both the design elements and the content)|
|Story||This really translates to how the blogger is able to articulate his / her idea into words and the power of the message in the blog!|
|Actors (Hero / Heroine)||The words. Yes! The words you write on your blog are your final actors. You can make them perform the way you want based on your choice of words, your literary elegance and your presentation style|
|Editor||Again, the blogger itself if he /she does the editorial work or someone else you hire for your editorial efforts|
|Special Effects||This can be through pictures, music, podcasts, video blogs, infographics, etc. – You can choose your special effects based on your individual creativity, preference and context.The point to note is that there are several options available and you can decide based on the kind of investments you are willing to make (time and money), your target audience, your objective for the blog and the impact you want to create!|
|Guest Performances||Don’t we all like the appearance of a guest actor / star in a movie? Be it for a special song or just to make a point! Sure we do because it’s just so refreshing. So it is with guest blogs.As a blogger, you allow other guest bloggers to write for your blog to bring in diverse points-of-view to your audience. Also, not to mention the actual effort of creating the content (which becomes a challenge after a while) is the responsibility of the guest bloggerAlso, as a blogger you probably also write guest posts for other blogs because your able to enhance your brand and reach a wider audience with minimum time and efforts (as someone else is finally responsible and accountable) for the end product|
Phase 3 – The Promotion Phase
This is probably the most important phase as it determines the results that your efforts yield. Firstly, you need to be clear about who your target audience is. And then you need to define and execute a well-integrated marketing plan to promote your blogs. So for e.g: You need to send an e-mail about your blog or share it on FaceBook or ask some celebrity (online / offline) to share your blogs on Twitter, etc etc. While there are many channels, what’s impoartant is to decide on the key (say 3) channels you will leverage for your promotional activities…
And once you’re blog is released, all you can do is to hope that your readers will enjoy your blog.. you work of art.. or your BLOG-ART!
What do you think? Is there a similarity between the blogging and movie world? Leave a comment to let me know
Originally published @ http://arkarthick.com/2012/05/22/blogging-101-blog-is-like-movie/
I’ve been active in the blog-o-sphere for about 5 years now. During this time, I have read zillions of blogs of people from all over the world and from different cultures.. About 2 years back, I had a personal hypothesis which suggested that an individual’s blogging behavior is partly influenced by their culture.
Before getting into details, I’d like to share a broad definition of culture : ”Culture is the characteristics of a particular group of people, defined by everything from language, religion, cuisine, social habits, music and arts.” [Src: http://www.livescience.com/21478-what-is-culture-definition-of-culture.html ]
So have you ever thought whether culture influences your blogging behavior? Well I did! And I am listing below the blogging behaviors which are influenced by culture:
- Awareness on what a blog is – Reflection on your inherent curiosity in learning and being aware of the world around you! (And trust me! There are lots of people who still do not know what a blog is)
- Whether you start a blog (it could be private or public) – A reflection of coming down to “doing things” – Do you want first hand experience? Do you like to try and test the waters? Same can be extended for anything in life!
- Whether your blog is public or private – A reflection of how much of yourself you like to share and also how confident you are about yourself, your views and your literary abilities!
- How long you continue a blog – A reflection of your interest, creativity, self motivation, priorities and discipline. All these are vital to sustain a blog in the long term
- Your habits in reading blogs – A reflection of your personal interest and priorities (which are definitely influenced by your culture)
- Do you read blogs? If yes, how frequently?
- What kind of blogs you read? (Topics / Focus. For e.g.: Cooking, Parenting, etc.)
- Do you comment on a Blog – A reflection of whether you have a view on a subject and whether you are comfortable expressing yourself in public. And even if you do, do you prefer to comment with your own name, a fictitious name or anonymously!
- Will you share a Blog – A reflection of your beliefs when it comes to sharing and the value you associate with sharing- Do you like to share valuable / invaluable information / content with others or do you keep it for yourself?
- With Whom?
- Through which channel? – Mail, Twitter, FaceBook, etc
NOTE: Above is purely based on my observations and analysis of blogs across the globe. I don’t have hard-data or scientific analysis to prove / disprove my hypothesis. And I definitely believe that this could be a great research topic for anyone to pursue in detail.
What’s your view? Do you think your culture influences your blogging behavior?
Leave a comment to let me know
During one of my initial marketing assignments, I came across the 30:3:30 Marketing Principle – One which I have effectively leveraged in several marketing communications.
So what is the 30:3:30 Principle?
The 30:3:30 Principle suggests that when any marketing material is presented to readers – They immediately became either a 30-second reader, a 3-minute reader, or a 30-minute reader. The principle also goes on to add that a 30-second reader can move on to become 3- or 30-minute readers if the information gleaned in the 30-seconds / 3-minutes motivates / compels them to do so, thanks to:
i) Interesting / relevant / contextual / crisp / catchy titles and headlines
ii) A well written introduction and opening and
iii) Easy-to-digest / appealing / novel / interesting content , articulation and representation (For e.g: Pictures, Tables, Bullet points, Crisp content).
Having been in the blog-o-sphere for several years now, I can’t help but wonder if the 30:3:30 Principle applies to blogs as well..
After looking at the performance of my own blogs, blog analytics, analysis and interpretation – I DO BELIEVE THAT the 30:3:30 Principle applies to blogs as well. In this post, I will explain how and the key take-away for any blogger
For starters, what I’ve realized is that it is critical for any blogger to introspect on the most important question – “WHY WILL ANYONE READ MY BLOG REGULARLY?” – And the most important word is “REGULARLY” – Not for today or one random post which a reader comes across during random online browsing activity – But really a loyal reader of your blogs for months or years or decades to come…[Provided you continue to blog that long J]
1) Is it because they like you?
2) Is it because they know you?
3) Is it because they want to know you?
4) Is it because what you are blogging is relevant in their context?
5) Is it because they value what you publish on your blogs? – It could be your own content or guest posts from others or it could be a content curation exercise!
Whatever be the reason, as long as they follow your blogs regularly – You are doing it RIGHT!
So coming back to 30:3:30 Principle and its relation to Blogging… Here’s the KEY TAKE-AWAY..
Lets just assume that a reader has some-how landed on a post on your blog..What a reader reads on your blog for the initial 30 seconds (30 second reader) translates into whether he / she will continue to read your blog for the next 3 minutes
Takeaway for a BLOGGER – The first 30 seconds is just enough time for any reader to read the title of your blog – So do make sure that the title is one / more of the following – Interesting / Novel / Inviting / Unique / Catchy / Appealing / Compelling…
Moving on, let’s say you did this right! And now the reader has been converted into a 3-minute reader and continues reading your blog..
Takeaway for a BLOGGER – The introduction and opening to your blog is critical. This will determine how long a reader will linger on your blog! Make sure that the introduction is one / more of the following – Engaging / Personal / Relevant / Interesting / Humorous / Surprising / Shocking – In my personal experience, these usually have the best readership
Moving further, let’s say you did this also right! And now the reader has been converted into a 30-minute reader and continues reading your blog..So what can you do?
Takeaway for a BLOGGER – Ensure that the overall experience for any reader on your blog is positive in more than one ways
And while every reader has different things for what they would classify as a “POSITIVE” reader experience, the following are important:
1) About YOU – A short and sweet note about you – Ensure that it is personal and reflective of what you really stand for. Ensure that you use your own name (unless you have a reason NOT TO) and also use a photograph so that people can associate a face to a name. Extra Tip – Do add some humor as if you make your reader smile, the chances are that they will continue to hang-out your blog!
2) Compelling content!
3) Search option
4) Contact Me option
5) Categorization of your content
- Into logical groups and
- Based on a timeline
6) Options to share through Social Media
7) One / More Ways to connect with the blogger
8) Place to comment and last but not least
9) About Your Blog – which should include the following:
- Why you started the blog?
- What you will blog about?
- Frequency of your blogging
- Most Popular content / posts on your blog – in terms of
- Comments OR / And
Moving further, let’s say you did this also right! Many Congrats to YOU.. You just managed to acquire a regular reader to your blog.. who probably will read your blog regularly – and hence can be upgraded to the 300-minute reader..
So are you a 30-second reader or a 3-minute reader or 30-minute reader or a 300-minute reader on my blog? Hoping that you are a 300-minute reader on my BLOG
Leave a comment to let me know…
Each picture speaks a zillion words
Touches your soul
And takes your breath away!
Dana Saviuc’s Photography
BY Dana Savuic
Digital Photography School
BY Darren Rowse
BY Kristie Heins
BY Thomas Bonin
BY Frank Boenigk
Here and Now
BY Cyril Bays
Daily Dose of Imagery
BY Sam Javanrouh
Moments like This
BY Uwe Eischens
These Fleeting Moments
BY Jason Ertel
BY Diane Varner
BY David and Libby Nightingale
Blogging is a creative medium for literary expressions…
The reason I say “CREATIVE” is simply because
* You need to be CREATIVE in the topics
* You need to be CREATIVE in the articulations
* You need to be CREATIVE in reader engagement
Else, you will not enjoy the blogging journey
In this blog, I have listed the AEIOU Reasons for YOU to Blog :
Blogging increase your AWARENESS
Blogging enhances your own EXPRESSIONS
Blogging compels you to INTROSPECT
Blogging makes you OBSERVE
Blogging enables you to UNDERSTAND
All these are based on my own personal experiences and journey as a blogger over the past 2+ years!
Blogging increase your AWARENESS
Once you start blogging regularly, you become AWARE. Aware about what? – Yourself, Your environment, People, Events, Social Media, Tools, Technologies,… – The WORLD at LARGE! And AWARENESS is probably the single most important REASON why you should blog. Once your own awareness increases, the sky is the limit to what you can think, do or achieve!
Blogging enhances your own EXPRESSIONS
The one thing which REALLY MAKES a difference in today’s world is EFFECTIVE EXPRESSIONS – Be it as a part of personal or professional life. And blogging can make a transformational difference here! The more you blog, the more you are compelled to express yourself in a clear and concise fashion – So that anyone anywhere can comprehend your message. And over a period of time, you will be able to witness a transformational change in your expressions. This has a definite positive implication in all aspects of your life
Blogging compels you to INTROSPECT
To blog, you need to be able to introspect and “connect the dots” in your head – There’s lots of data, views, opinions, perspectives available today – It’s the age of Information Overload. Blogging compels you to leverage some / all of this information to your own life experiences and INTROSPECT so that you have a message to share. And that’s how your blog content emerges…
Blogging makes you OBSERVE
If you’ve been blogging for a while now, the one change you will see in yourself is that you are more OBSERVANT. And why? Because you will realize that after a point – what you can write about in your blogs is linked to your own observations – Can be observations of yourself, nature, friends, family, customers, organizations, people at work, children, schools, education, etc. And the more you observe, the more you actually learn.. And Learning is a key element in the journey of life..
Blogging enables you to UNDERSTAND
TRUE UNDERSTANDING of anything in the world comes only with AWARENESS, OBSERVATION and INTROSPECTION. And this can be understanding on any topic – Could be blogging, to social media, to people, to yourself. Blogging makes you understand several things – because in the long run, you cannot blog quality and quantity content if you don’t understand and appreciate things in you and around you…
On that note, HAPPY BLOGGING!
And hope this blog inspired you to leave a BLOG in the blogosphere.
What are the reasons you recommend for others to BLOG? Leave a comment to let me know…
ABOUT BRUCE SALLAN
Happy and Proud Dad who learns everyday | Writer of the book “A Dad’s Point of View” | Blogger | Radio Show Host | Former Award Winning Television Executive; Former Producer of 30 Television, Movies, Pilots and Series; Former Vice President at ABC. For a detailed bio on Bruce, check this link . You can also refer Bruce’s Media Kit
Nischala: Bruce.. Good Evening! Thank You so much for your time. It’s indeed a pleasure and honor to talk to you…
Bruce: Hi Nischala. Thank You for talking to me all the way from India.
Nischala: Firstly, congratulations on all your success in the Social media space and on being a speaker at the DatSummit2.0. That’s awesome! My first question to you really is about your career transition from the show business to an advocate of parenting. It’s quite a transformation. How did that happen?
Bruce: To be honest, I’ve had a wonderful first career in the show business and was blessed that I made a lot of money and that gave me significant financial freedom. I’ve worked with some of the best and most talented people in the industry; and have completely enjoyed this stint. And then I experienced first-hand the hardships of a divorce, the loss of my parents and the reality of being a single dad. And I learnt from these experiences and grew as a parent, individual and human being. After a point, I felt that I want to share this message to the world to make it a better place. And thus my second career evolved. I say evolved because I did not plan doing all that I am doing today. I was open to try, to learn and more importantly, to share. What I try to write and blog about is what I call the layman’s “Point of View” on parenting based on my own experiences. I write and share about my journey as a parent – Both the failures and successes. I write about what I did wrong with the intent that other parents across the globe can learn from it. And I do hope that my writing touches people as I write from my heart and it is the truth. What’s most important is to realize that every kid is unique and hence each parent needs to understand this and deal with their children accordingly.
Nischala: That’s wonderful Bruce. And such a noble thought. So what are your guiding principles that make you keep going..
Bruce: This career is not about money.
I have just 3 guiding principles:
1) To make a DIFFERENCE in the WORLD
2) To Have fun
3) To Demonstrate to my kids that it’s possible to be a successful working Dad – Essentially to do complete justice to your responsibilities as a parent and successful professional
Nischala: So can you elaborate a little bit about this? Specially about making a DIFFERENCE in the WORLD
Bruce: Looking back, I think I am blessed that I had an opportunity to meet and interact with diverse people and impact their lives. Even as a part of the show business, I only did work in which I believed I had something positive to say. So I believe if your primary intent is POSITIVE and aimed at DOING GOOD, you will find ways and means to do it! And I believe every individual can make a DIFFERENCE in the WORLD – It can be in your family, friends or a larger scale of impact. But what’s important is to understand that even one simple word, act or deed has the potential to create a transformational change.
And I do want to leave a legacy in the world that I’m proud of…Like I support a girl’s school which is impoverished in Ghana – I personally send books, toys, etc. and request people in my network to do the same. I also request the listeners of my radio shows to help and support in whatever way the can. Now guess what I get in return? A photo of these kids holding the books / other supplies that we shipped them. And the joy and satisfaction of that one image is priceless. I would not trade it for anything else in the world, and mind you – Money cannot buy this! I honestly believe that everyone should give back to others – those you know, those you don’t know, to the world at large
Nischala: That’s very kind of you Bruce. So wonderful that you are supporting such causes – Very noble! My next question is really on how did you this crystal clear clarity on your 3 point agenda for life? Like many of us have good intentions and want to do good, but somehow lack the precision in clarity. And hence somewhere the efforts are not so focused / get diluted in actions.
Bruce: To be honest, there have been a few strong influences in my life; which influenced my thinking and life.
First is Dennis Prager. He is a very WISE MAN. He runs a popular radio chat show. And he mostly writes and speaks about politics, but he also speaks about life. He wrote a book “Happiness is a Serious Problem”. And since I also personally know him and have interacted with him, he’s been a very STRONG influence in my life. So his book + listening to his radio show + my interactions with him have a definite impact on my life.
What he says is that Gratitude is the Number 1 ingredient for a happy life. During a vulnerable moment in life, I once questioned him about the belief in god. My heart wanted to believe, but there was a resistance from my mind. And Dennis is Jewish. So am I. Here’s what he said – “If you observe Shabbat for 52 weeks in a row, you will believe it and it will become a part of your life” – And that’s a very powerful message that I learnt.
So my point is this –
If you are happy, then great – Do show it
If you are not happy, then act as if you are – Fake it until you make it
If nothing else, your show of happiness will probably make others happy – And you’ll end up happy as well
Second, be open to experiment and to new life experiences. I retired from my first career in the show business at the age of 45. For the next 8 – 10 years, I explored and considered several alternative careers – from being an elementary school teacher, to several franchisees like restaurants, etc. before I settled down to being an advocate of parenting
Nischala: Hmmm… So it takes time…
Bruce: Absolutely. It takes time. But make an effort.. And the best way to start is to write it down. You may start with 20 things on that list. And over a period of time, the list will get refined based on your own experiences and growth. Like, over years of trial and error – I’ve come so far. I was open to try, open to learn. When I started, I never thought of doing a radio show, or a tweet chat (#dadchat), or my own comic strip, or being a conference speaker (Like I’m just back from Texas where I was a speaker at the first Dad2.0 Summit. To give you a very specific example – Before, I had no clue what FaceBook was? And more importantly, I had No interest in learning it either. But once I realized the power of Social Media and how it can help in my work – I made the effort to learn. For a year, I had a Social Media tutor. I’d go to her house 2 days a week for an hour & she taught me all about Social Media and how to use it. Learning is important in life. It activates your brain and that’s sometimes even more important as a parent.
Nischala: That’s really commendable Bruce. So what are the most powerful Social media tools that you have found to be most effective?
Bruce: There are 4 really and each serves a different function. In no particular order,
1) Twitter & Tweetchats – I host the #DadChat (6 and 7 PM PST) every Thu. It is a live chat and is open to people all over the world. I usually bring in a special guest and the topic is usually what I have written about on my blog for that week. It’s been an amazing experience and personally, I have been introduced to so many wonderful people across the globe. I’ve also had charity auctions as a part of these chats.
2) My own website / blog
3) Facebook – And this has 2 elements
a. My own Personal profile
b. My FB page of Dad’s Point of View .To be honest, I spend more time on this FB page than to the one dedicated to my work
4) Triberr – Which is really a social advocate site in which you form tribes. Each tribe is owned by a chief and is focused on specific topics of common interest. And this exposes you to the work of other people on that topic and you also get to share each other posts. I’m a member of 7 tribes with a total of 175 tribe members and a reach of 3 million people. So if all 175 were to tweet 1 of my blogs, it has the potential to reach 3 million people. And being a part of these tribes has personally been very rewarding because it has connected me to some awesome writers and thinkers. And most importantly, this is the most critical element of social media – The potential REACH. I spend a significant portion of my time on social media by commenting on other’s posts – Every day, I comment on 15 – 20 posts that I read – And that has been a definitely positive channel to enhance my social media connections, relationships and networks. A lot of artists or bloggers or creative people want to focus only on the creative aspect of their work, and want others to take care of the Marketing, PR, etc. In my view, that is nonsense. Part of your job if you really want to have an impact is to promote yourself (and this needs learning too) and to learn how to reach, connect and engage with your audience / readers. Only then can you make a difference. If that means, you got to dedicate some time for this as a part of your schedule, then so be it. Like for e.g.: Certain portion of my time is devoted to the marketing and promotional activities of my work. I’ve learnt how to use social media and utilize several channels to broaden the audience reach. The more people you reach, the greater you’re potential to create an impact
Nischala: So can you elaborate a little on Tweetchats in terms of how they are moderated and the audience reach?
Bruce: So, the first Tweet chat that I attended was the #blogchat – which was started by Mark Colliers – He’s again an amazing guy and very gracious. Tweet chats were his idea. And the kind of audience reach and engagement is amazing. So for #blogchat, there are usually around 5000 tweets for every chat. In the case of #Dadchat, which is today globally the most popular parenting Tweet chat, there are usually between 1000 to 1500 tweets. I myself post about 200 tweets during each chat. I use Tweetgrid which allows you to filter for the specific hash tags and you can also adjust the settings of the refresh rates. So you can get the tweets in almost real-time, but more importantly you can simultaneously read and respond. I personally think and write really fast. But at end of the chat, I am tired. It’s like I’ve run a marathon
Nischala: Wow! That’s a phenomenal reach.. Amazing to hear this. So moving on…Bruce you touched a little bit about a legacy… Any thoughts on what you believe are important elements of your legacy?
Bruce: To be honest, what I really want to leave as my personal legacy would be
1) Leave behind 2 good men (my kids) in the world. So that’s really that I want to be – A GOOD DAD! And this is what I value the MOST
2) To teach people the value they get from doing good – So that’s really, to do good myself and be a living example for it through my work, words and actions
3) To give back to others – And to make other’s realize how important it is to give back to make the world a better place. And you don’t need to give back in a “financial” sense – But really, to give your time, your thoughts, your ear,… No matter how much / how little you have, you can always give…
And most importantly, to be known as someone who cared about others… As people age, I’ve rarely seen any one wish that they had earned more or had more corporate success (Of course! If you’ve had a very tough life where basic needs like food, etc have been a struggle – Then the case is different)… But otherwise…almost everyone I know really wished that they spent more time with those they loved. And these are the things that matter – The small joys of life – Sharing, Loving, Caring and Giving. The truth is that happiness / ultimate joy comes from what you give to others.
Nischala: That’s a beautiful thought Bruce and I can see that all your work and efforts are directed towards this. My best wishes for continued success. So lastly, what would be your advice to parents.. Rather, what’s the wisdom you’d like to share with parents?
1) There’s no such thing as QUALITY time ; there’s only QUANTITY time
2) If you can afford it, your children will always be better off if ONE parent can be at home during the teenage years of your kid’s life – That should be your first job. If you can’t afford it, then do the best possible in your circumstance. If that means you cut down a few material pleasures, so be it. Like I’ve cut back on my life significantly. I drive a truck which has been with me for the past 7 years. Looking back, when I was in the show business, I used to drive a Porsche, a Mercedes.. So I’ve personally done it and it’s possible. The point is that the teenage years are the potentially most dangerous years of a child’s life – And 1 mistake can change your / your child’s life forever – I always say to parents of teens – “Don’t expect them to listen, Don’t expect respect”. The only job of a parent of a teenager is to “Keep them alive.” And all that you instilled in your children before their teenage years will make a difference now..
Nischala: So, What are the lessons / values that parents should instill in their children?
1) Persistence is important – My observation with the current generation of kids is that they give up way too easily. They take everything too personally and want things to be handed down to them on a platter. As parents, you need to teach them the importance of being PERSISTENT in life. To try and attempt and keep trying till you achieve what you want! When I started writing, I sent 5000 e-mails to publishers / editors. There were 25 acceptances and 4975 rejections. So you have to persist to get a break /opportunity.
2) Be dedicated and sincere in all that you do – There’s no substitute for hard work and no short cuts to long term success and happiness. Dedication, hard-work and sincerity are values your should develop
3) Use every failure as an opportunity to learn and grow - Every failure is really an opportunity to learn. My first book was a commercial failure. I published it 1 year back. It did not sell as much as I expected. After I got over the shock and hurt, I realized the creative mistakes I made in the content. So that has left me wiser and I’ve learnt my lessons. The next book will be better. And this message is not important just for children, but for anyone in life
4) Own your actions – Take responsibility for them and have the courage to say “I messed up” and now what I can do to “change this”. You can’t blame others for your actions.
Nischala: So profound and yet so relevant! Thanks Bruce for sharing your thoughts. This rendezvous has been an absolute pleasure. Any final message you want to share as a part of this Rendezvous?
Bruce: I would invite all parents to #Dadchat… It’s globally the biggest Tweet chats on Parenting. Thank You Nischala.. It’s been an absolute pleasure to talk to you…
How did you like this Rendezvous? Leave a comment to let us know….
A PERSONAL REQUEST FOR YOU
* Please share / forward / Tweet in your network via mail, Twitter, StumbleUpon, Tribber, Buffer, etc..
* If you liked the posts on this blog, please sign-up for the e-mail subscription. You will recieve updates whenever a new post is published…
A few weeks ago, I wrote a post on The Only 3 Blogs that YOU will Really REMEMBER. While I presented the Reader’s view on what kind of blog posts a reader usually remembers, I now look at the other side of the coin. The blogger’s view….
I entered the world of blogging in March, 2010. In the past 2 years, I have read zillions of blogs on diverse topics from diverse individuals. Of course, they have all had a diverse impact of me – I have learnt from some, laughed at some, gone back wiser after reading with some, pondered a lot after reading some, some touched a deep emotional chord, some I did not understand (Either they were too complex for me OR they were written in a fashion that was beyond my literary comprehension) and some I just did not feel like reading (Either too long or too boring or just not my taste…)
Today, as I step back and analyze the different types of blogs and logically categorize them, I realized that there were ONLY 5 types of BLOGS..
1) Blogs which are about what YOU THINK
2) Blogs which are about what YOU KNOW
3) Blogs which are about what YOU DO
4) Blogs which are about what YOU FEEL
5) Combination blogs – Which combine two / more of the above 4
In this post, I will elaborate on each of these, and highlight specific posts which I was able to recall with amazing clarity and what were the key characteristics of these blogs which stood out.
1) Blogs which are about what YOU THINK
These are blogs in which you write about your thoughts. When a blogger blogs about his / her own thoughts – it is usually exclusive, unique and personal; and most importantly, it has the power to make a reader also think.
In my personal assessment, the best examples of posts that stand out are Chris Bogan’s post on 106 Excuses That Prevent You From Ever Becoming Great or my post on ProBlogger on Why You should wear the 6 Thinking Hats on your blog? or Angela Maiers post on The 12 Most Important Ways to Let People Know They Matter or Corbett Barr’s post on 5 Simple Principles for Becoming an Expert
Majority of the blogs that I have visited have at least 20% of posts published on what the blogger thinks. But in general, the categories of blogs which are primarily about the bloggers thoughts ONLY are probably those by film critics, economists, financial advisors, academicians, researchers, scientists, politicians, self-help gurus, spiritual leaders, professional services blogs – be it marketing, technology, etc.
If you blog about your thoughts, you typically are able to attract a diverse set of readers. Simply because many readers are usually interested in what fellow bloggers think. If you’re already an online or offline celebrity, then you are able to attract a global reader base as people are interested in knowing and learning about what you really think.
2) Blogs which are about what YOU KNOW
These are blogs in which you write about things you know – either by virtue of the theoretical knowledge you have or because you have had a real-life experiences which contributed to your knowledge, comprehension and realization on a specific subject
From my personal experience, the best examples of posts that stand out are Guy Kawasaki’s post on 12 Most Valuable Lessons I learnt from Steve Jobs or my own post 12 Most Mesmerizing Mantras on how to publish 321 blogs in 321 days
In terms of categories, the cookery blogs are a classic example. Take a detailed look at Alana Lowes blog or Aparna’s blog – They combine knowledge of their core skill which is cooking, and supplement it with the power of photography to showcase what they know (and of course what they do with what they know)
If you blog about what you know, then the kind of readers you typically attract will be those who have a specific interest in knowing or learning about the specific subjects you blog about – either because it has some relevance in their professional or personal context OR they are just curious to learn or know more on the subject.
3) Blogs which are about what YOU DO
These are blogs in which you primarily write about things which you do as a part of your personal or professional life.
In my personal experience, the best examples of posts in this category are the Photography blogs. Take a look at Darren Rowse photography school blog or Kristie Hines photography blog to see what I mean. Other examples are the blogs on social good and social welfare which primarily showcase the work done towards a specific cause, marketing blogs, technology blogs or even several corporate blogs, etc.
If you blog mostly about what you do, then the kind of readers you typically attract will be those who have a specific interest in knowing or learning about the specific subjects you blog about – either because it has some relevance in their professional or personal context OR they are just curious to learn or know more on the subject.
NOTE: There sometimes is a thin difference between what you know and what you do – simply because many times we tend to do things that we know primarily, but its important to understand that there is a difference
4) Blogs which are about what YOU FEEL
These are blogs in which you write about what you feel. And these are very powerful posts because they are based on your own human emotions; and hence have the potential and power to get a reader to feel…
The best example of posts which come to my mind are Jamie Wallace’s post on 36 Things I Want My Daughter to Always Remember or my own post 12 Most Wonderful Moments in the First Year of Motherhood @ or Bruce Sallan’s post on Revisiting Gratitude
In terms of specific category, the Mommy / Parenting blogs stand out. If you read them, they usually are very personal, expressive and are able to stir / evoke your emotions – They are written from the heart and touch your heart. I’m yet to come across any mommy / parenting blog that did not make me emotional. The point is that most of these blogs are about a women’s / parent’s personal journey and hence they are written from the heart. And invariably, they have the power and potential to touch your heart.
If you blog about your emotions, you typically are able to attract a reader base who has / is experiencing similar emotions – And probably want to learn about how you dealt with these emotions or sometimes just to feel that they are not alone in experiencing these emotions.
5) Combination blogs – Which combine two / more of the above 4
These are blogs in which you combine two or more of the following – What you know? What you do? What you think? And What you feel? .. Most blogs I come across are usually of this type. And they are undoubtedly my personal favorites.
In my personal assessment, the finest example I can give is Lisa Petrilli’s post on What I learnt about networking when I asked a stranger for a kidney. To be honest, I’ve read this post a zillion times – and yet every time I read it, it inspires me. And this sentiment has been echoed by almost everyone I know who read the post.
When I objectively looked at why this post had this effect, the following things stood out:
1) The title – You just can’t miss it! I know I read this post for the first time on a very busy day at work when I was working to meet a deadline I had already missed. That’s how compelling the title was! And once I read the post, I was glad that I did read it!
2) The articulation – It is so beautifully written and it is evident that Lisa has written it straight from her heart
3) It is a classic example of a combination blog in which Lisa has written about What she knew? What she thought? What she felt? And also what she did?
4) Most importantly, there was a message which Lisa conveyed – which was so positive and inspirational to any reader
Other examples of posts which I can recall are Leo Babauta’s post on 9 Essential Skills Kids Should Learn, my own posts on 12 Most Life Molding Basics You should Invest in and 12 Choices to Transform your life
If most of your posts fall in this category, you will typically be able to attract a diverse set of readers, enjoy your blogging journey and be able to keep at blogging for the long haul.
Ending with Nischala’s Pearls of Wisdom:
• Based on the type of the blog posts you choose to write, you will be able to control and influence the following
o The title of the blog posts
o The content on your blog
o The kind of readers that your blog attracts
o The larger impact of your blog in the life of your readers – both in the personal and professional context
• In all my blogging experience, I have found that the REAL and MOST PROFOUND impact of a blog is when you write a combination post including elements of What you know? What you do? What you feel? and What you think? .. And if one of those elements is What you think? OR What you feel? – The greater is the power to influence and have an impact..
• Most importantly, if you write from your heart and it touches someone else’s heart – That is the real testimonial for your success as a blogger – Because it takes complete command on your literary skills, creativity in expression, courage in articulation, control on your emotions and conclusion on your thoughts …
And this is a gift endowed on a select few…
So if you are one of those gifted few, do leverage your gift for a larger GOOD!
And if you have found a blogger who you believe has achieved this level of MASTERY; do continue to read their blogs!
Leave a comment to let me know which blog posts have had a REAL IMPACT on your thoughts and your life….
Having been in the Blogosphere for 2+ years now, I can say that I have met some amazing individuals across the globe through their blogs.
I have never spoken some of these people,
I have never met some of these people,
Some people I knew, but I got to know them better through their blogs,
And Some people I have known for ages; but I see then in a new light just because I follow their blogs…
And as of date the fact is this – I DO HAVE a Blogging Relationship with many BLOGGERS!
It’s hard to define and explain what I mean by a Blogging Relationship.. But if you’ve been in the Blogging World long enough – You will know what I mean!
With some bloggers it is just on occasional acknowledgement and appreciation of each others work,
With some bloggers it is a regular exchange of thoughts, ideas, opinions and beliefs,
And with some it is a strong bond of mutual respect and trust – Which transcends the “blogging world” and has blossomed at a more personal level..
In this post, I will list down the BEAUTY of Blogging Relationships based on my personal experiences…
1) They are completely VOLUNTARY
The BEST part of blogging relationships is that they are completely VOLUNTARY. So, you can choose with whom you want to build and nurture these relationships. You can also keep at bay the one’s that you don’t want to invest in. And also, any time you think you don’t want to further strengthen a relationship, it’s easy to action. In the real world sometimes, you are compelled to build and invest in some relationships simply because you Don’t have a CHOICE!
2) You are in COMPLETE CONTROL of the INTENSITY and CLOSENESS
This is another wonderful aspects of blogging relationships – You can completely control the INTENSITY and CLOSENESS – Based on what and how you articulate through your blogs and blog comments
3) They are BASED usually based on a genuine Interest / Respect for Someone’s THOUGHTS – “Mind Level Connections”
This is probably the most UNIQUE and SIGNIFICANT aspect of blogging relationships. In real life, most human relationships usually begin one / more of the following – An “Emotional Connect” with another person (For e.g: You are very fond of someone for reasons unknown to you) OR A “physical appeal” (For e.g.: You like someone’s personal style, smile, eyes, etc.) and you form a bond.
With blogging, the initial reason to form a relationship is usually because you have consistently liked someone’s blogs – which is really a reflection of the individual’s thoughts over a period of time. And hence, blogging relationships are usually based on genuine INTEREST / RESPECT for Someone’s THOUGHTS – So in other words, the foundation of the relationship is a “Mind Level Connection”. Just think about it! This one aspect puts BLOGGING RELATIONSHIPS in a very different league… Of course, these relationships can evolve over a period of time to the “real world” – And hence, you may actually even form an “emotional bond”. But the foundation will always be the “Mind Level Connection” – In relationships, if the foundations are strong, they don’t usually change – They can be strengthened! But are rarely re-built…
4) They NATURALLY EVOLVE with TIME
As individuals and people, we are all evolving with time – Based on our own life experiences, thoughts, interactions, environments, circumstances, decisions, opinions, etc. And hence, as you evolve – so do your blogging relationships. And the best part is you can nurture, navigate and steer these relationships based on your own personal growth and evolution
In my experience, these are the MOST BEAUTIFUL aspects of BLOGGING RELATIONSHIPS!
What’s your view? Leave a Comment to let me know
Wearing the 6 Thinking Hats on your blog helps in generating valuable, interesting and diverse content.
What are the 6 Thinking Hats?
Dr. Edward de Bono’s 6 Thinking Hats is a simple, effective parallel thinking process that helps people be more productive, focused, and mindfully involved. And once they’re learned, the tools can be applied immediately!
The premise of this concept is that the human brain thinks in a number of distinct ways which can be identified, deliberately accessed and hence used in a structured way to develop strategies for thinking about particular issues.
De Bono identifies six distinct states in which the brain can be “sensitized”. In each of these states, the brain will identify and bring into conscious thought certain aspects of issues being considered.
His 6 Thinking Hats are:
- the White Hat, which calls for information that’s known or needed: “The facts, just the facts.”
- the Yellow Hat, which symbolizes brightness and optimism; under this hat you explore the positives and probe for value and benefit
- the Black Hat, which is judgment—the devil’s advocate that spots the difficulties and dangers, and where things might go wrong; this is probably the most powerful and useful of the Hats but a problem if overused
- the Red Hat, which signifies feelings, hunches and intuition; when using this hat, you can express emotions and feelings and share fears, likes, dislikes, loves, and hates
- the Green Hat, which focuses on creativity, the possibilities, alternatives, and new ideas; it’s an opportunity to express new concepts and new perceptions
- the Blue Hat, which is used to manage the thinking process; it’s the control mechanism that ensures the Six Thinking Hats guidelines are observed.
How to wear the 6 Thinking Hats on your blog
Blogging is a testimonial of an individual’s thoughts, creativity, and literary expressions. And the quality of the content you create on your blogs is directly linked to the quality of your thoughts. Given that de Bono’s principles focus on mindful thinking, the Thinking Hats concept is highly relevant to blogging.
In my journey as a blogger for more than two years, I have published 1000+ blogs and have been featured in several forums, communities, and reputable sites. And when I look at the body of work that I have created, I realize today that I have consciously and unconsciously worn these many hats in my blogging.
The Six Thinking Hats can help you create diverse content on your blog, keep it vibrant, enjoy blogging, and create a meaningful relationship with your readers. Here’s how.
The White Hat
Ensure that some content in your blogs are based on hard data and facts. This can be information that you personally know, or links to articles, research, and literature available in published sources.
This is important because:
- You tend to read and learn about key data and facts before you can blog about them
- Sometimes the data itself can alter your and others views, comprehension, opinions, judgments, perceptions, and conclusions on a subject
- you have logged this data for your future reference, and also the reference of your readers
- you build credibility when you support your views and opinions with hard facts and data
- readers place more value on the content you generate, since your blog is not purely based on your thoughts and feelings
- the chance that you’ll be quoted or referenced in other places is significantly higher than if you never wore the White Hat.
The Yellow Hat
Ensure that some content in your blogs gives a positive, bright and optimistic view. This is important because:
- when you write positive stuff, you tend to think and feel positively
- when anyone reads your blog, they take-away a positive thought, message or emotion
- readers are more likely to share a positive post in their sphere of influence—the positivity just spreads and magnifies along the way! And it all started with your blog!
The Black Hat
Ensure that some content in your blogs highlights the difficulties, challenges, risks, dangers, and negatives of your topic. This is important because:
- this is the reality of life and it needs to be reflected in your blogs; otherwise, you may appear to be in your own dream world, far from reality
- having all positive, data-driven content does not give the real holistic picture for any topic, hence it is imperative to wear this hat.
The Red Hat
Ensure that some content in your blogs articulates your feelings, hunches, and intuitions. This is important because:
- it makes you think, introspect, and feel
- it also gets your readers to think, introspect, and feel
- it makes you connect within—to draw from your creative imagination
- it makes you acknowledge, recognize, and appreciate the power of your sixth sense.
The Green Hat
Ensure that some content in your blog is creative, innovative, novel, and radical. This could present your own views or thoughts or something you’ve read and would like to share with your readers. It’s important because:
- when you read and hear such things, they transport you to a different plane—a different world in which you are able to view the world through a very different lens; this usually gives you a radically different perspective on any topic, and on life itself
- when you immerse yourself in creative, innovative, novel and radical readings, thoughts and ideas, you tend to dream and visualize beyond the realm of the known.
The Blue Hat
Ensure that some content in your blogs is about processes. This is important because:
- it makes you clear in your own mind about processes that should be followed
- it gives you an opportunity to showcase your knowledge and understanding on subjects which you are aware of and strengthens your own personal brand.
Do you wear the 6 Thinking Hats on your blog?
You can wear the 6 Thinking Hats on your blog for many purposes:
- to choose a topic that you will blog about
- to write the title of your post
- to create the actual blog content itself
You can wear one or many hats in a single blog post. But ensure that over a period of time—a month, for example—you wear at least four of the hats in your blog. We all wear the different thinking hats at some point, so the more you wear, the more likely you’ll be to meet the varying needs of your readers.
Do you wear all six thinking hats in your blog? Tell us in the comments.