Over the recent past, I’ve had the opportunity to interact up close and personal with the Gen Y and Gen Z – in schools, colleges, social gathering’s, etc etc etc. – The “Digital Natives” as they are popularly called – For e.g.: The 2 year old’s who can play on the iPad, the 5 year old who goes to a school where there is a “Touch Lab”, the 10 year old who is ever so active on FaceBook, the 15 year old who has 10K+ Twitter followers and the last one I should mention – The yet to be born baby who already had a Google account, Twitter account and FaceBook account!
They are everywhere! And I am glad to see them
But during interactions, interestingly a lot of them confessed to Social Media Blunders or Social Media Disasters (Of course dos not include the yet-to-be-born baby and the 2 year old, They can’t speak properly yet, or they speak in a language I can’t understand
Example 1 : A 12 year old shared his address on FaceBook, and got into trouble
Example 2 : A 8 year old shared her contact number as part of her Twitter profile, and got into trouble
Example 3 : A 15 years old shared photographs on FaceBook, and got into trouble
Example 4 : A 21 year old tweeted something controversial, and got into trouble
Example 5 : An 18 year old posted a confession on FaceBook, and got into trouble
And I can go on with many more such examples.. But the point is this – It’s great that this generation is on SOCIAL. And Good for them! Good that the Social Bug is in them, and they learned a lot by themselves…
But what about the things that their peers don’t know about Social Media?
But what about the things that even their teachers don’t know about Social Media?
But what about the things that their parents don’t know about Social Media?
And I am not talking about features, or capabilities, or How-To’s, or How to do better, faster..
I am talking about THE SOCIAL MEDIA BASICS with an emphasis on WHAT NOT TO DO on SOCIAL MEDIA?
What NOT to say about yourself?
What NOT to share?
What NOT to do?
Whom NOT To connect with?
When to disconnect from Social Media?
Who teaches the Gen Y / Gen Z the Social Media Basics?
from what I know, no one really! Most learn by experience – By burning their fingers, By seeing others learn the hard way
In my honest opinion, it makes complete sense for schools / educational institutes to include Social Media Basics as a part of the School Curriculum (May be some already do, but I’m not aware). Get Social Media Gurus / Experts to talk , to share their learning’s, to give insights into possible consequences and impact on life.
Teach the Gen Y / Gen Z the Social Media Basics, and these are really the basics of LIFE. But someone has to teach it, and they have to learn sometime.. Sooner, the BETTER!
I’m a big fan of quotes. And have been all along in my life.. So I wanted to publish a post on great Social Media Quotes that I’ve come across. Here goes!
“Social Media, it turns out, isn’t about aggregating audiences so you can yell at them about the junk you want to sell. Social Media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter, to be missed. We want to belong, and yes, we want to be led.” BY Seth Godin
“Social Media puts the “public” into PR and the “market” into marketing” BY Chris Brogan
“ATA – be AUTHENCTIC, be TRANSPARENT, be ALTRUISTIC, and you will find enough success in Social Media to have a satisfying career and experience.” BY Nils Monta
“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.” BY Seth Godin
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” BY Matt Goulart
“LinkedIn is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.” BY Author Unknown
“By creating compelling content, you can become a celebrity.” BY Paul Gillin
“The problem with trying to determine ROI for Social Media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable” BY Jason Falls
“Focus on how to be social, not on how to do social.” BY Jay Baer
“Content is King, Social Media is Queen; and Together they rule the online world. So be the king and befriend the Queen, or be prepared to be ruled over” BY Nischala
Over the past few years, I have experienced close and personal what it means to have people you know / love / care about deal with chronic ailments – For e.g.: Diabetes, Chronic Renal Failure, Cancer, etc.
And if there’s one thing I can say with absolute certainty it’s this – Its NOT EASY!
It’s NOT EASY for the patient
It’s NOT EASY for the immediate family and friends
Dealing with chronic ailments which will most likely be a part of your life till the very end tests you on many dimension of life. Mainly
- Physical – Your body goes through a lot lot lot! Hard for anyone to “truly understand”; Suffice to say that it has to endure! There is no escape!
- Mental – Stress and Tension of every-day living; & dealing with emergencies
- Social – Pressures of society : Questions, Pity, Free unwarranted Advice, Suggestions (many times useless and destructive), Criticism, Feedback, Opinions, etc
- Financial – There is a financial strain, whether or not you have insurance
- Emotional – Why me? Why us? Tears, fear, uncertainty. Lack of interest in life, When will this agony end?
- Lack of timely knowledge – No clue of what to do? Where to go? Whom to ask?
And here’s where I believe Social Media can really help and make a difference – Both to the patient itself or to those caring for the patient.
So, How can Social Media really make a DIFFERENCE?
(1) By providing information – One of the key challenges in dealing with chronic ailments is getting access to the right information at the right time. Especially in terms of treatment options and the institutes providing it at affordable costs. Providing this information as a “one-stop” repository will prove to be invaluable ; and help in decision making at a vulnerable and critical point in the choice of treatment
(2) By providing emotional relief – The emotional highs and lows that engulf the patient, family and care-giver are unimaginable. Social media can be a welcome break by making you laugh, changing your perspective or just feeling inspired to live another day!
(3) By being a mental de-stresser – The mental stress that the patient, family and care-giver go through can sometime be enormous, and hard to deal with. Social media can be a great de-stresser in more than one way – Providing information, connecting you to experts / experienced / advisers who can possibly provide timely guidance and intervention to enable you to tide through the situation.
(4) By creating a “new social world” - Many people ailing from chronic ailments have told that when people from the real world get to know about their ailments, “something changes” in the relationship. They can’t pin-point what it is, but things are no longer the same – And this is from both ends. Many patients don’t want to / wish to interact with their “real-world” connections , and tend to distance themselves. At such instances, “creating a new social world” through the power of Social media can be a real blessing!
What Social Media Channels would be EFFECTIVE?
Honestly, I think choosing the right channel is important, and there are abundant options available.
(1) Twitter - A twitter handle which shares regular updates on a specific ailment. Specific Twitter hashtags will aid in searching for specific information
(2) Blogs / Web-sites – Information sources which focus on a specific topic, and share useful information from patients, care-givers , insurers and people from the medical fraternity would be an invaluable repository. One of the best examples I can think of is BabyCenter.com – which has become the ultimate online resource for most expecting mother (I’m giving this only as an example here). Something like this for chronic ailments like cancer, chronic renal failure, etc. would be AWESOME!
(3) Pinterest - Boards around a specific topic / sub-topic containing information which can consolidate information, enable decision making or simply bring a smile to a “tired and stressed mind and heart” will make an ocean of difference
(4) Communities / Groups – Like a LinkedIn Community, Google+ Hang-out or a community blog where people can interact in a honest and transparent fashion can make a lot of difference. From what I’ve seen, just knowing that there are so many people out there enduring the same “pain and trials” on a daily basis – some better / some worse, makes it easier to accept and deal with one’s personal situation!
And I hope this post inspires someone somewhere to leverage the power of Social Media to help many people dealing with Chronic ailments!
As a writer / blogger, I have found Social Media to be a blessing! Be it Blogs, FaceBook, Twitter, Pinterest, etc. – They all prove to be invaluable for any writer..
So How can Social Media really help a writer / blogger?
One of the best ways Social media can help any writer / blogger is for research. Research is an integral part of the writing / blogging process; and most writers / bloggers spend time in active research on the internet. Searching in Blogs, or on Twitter using specific Hashtags, or even simply following an expert on a specific topic on Twitter can significantly simply your research process and reduce effort!
Most writers / bloggers need a periodic dose of inspiration to bring out the best pieces of creative output. We all have different triggers / things which inspire us, and Social Media provides it in abundance. The only pre-requisite is you should know what kind of things inspire you (quotes, pictures, emotions, others experience’s, etc.) and you should know the fastest way to get your dose of inspiration on Social Media. trust me! Its there everywhere – Blogs, Tweets, Pinterest, etc. etc
Many times, a write / blogger needs ideas – On the topics to write about, how to articulate, how to take the story further – And you just can’t seem to move ahead. Again, Social Media can come to your rescue. Sometimes reading totally unrelated articles fuels your imagination (I don’t know how the brain wiring works, but it does!) and propels your forward, Sometimes reading a tweet gives you food for thought, Sometimes a picture / infographic does the trick, and sometimes it is a blog post which gives you that killer idea! Sometimes it is your own past Social Media activities which trigger new ideas and thoughts
4) Easy access to samples of other writers / bloggers
Many writers / bloggers like to read samples of what other writers / bloggers have to say. It can be for very many reasons – To get exposure to alternate styles of work, to gauge audience sentiments, to figure out tips, tricks and best practices of the trade, or simply because they enjoy others work. Again, Social media provides easy and instant access to sample the work of other writers / bloggers
5) Promotion & Marketing
Sharing your blogs / writings has never been more easy, efficient, quick and global as it is today. Any blogger / writer can share their work at the click of a button. So Social Media can aid significantly in Promotion & Marketing
6) A Social Network
Writing / Blogging are lonely activities. It is just you , your thoughts , your words and your tools (Whatever hardware and software and systems you use!). So many writers / bloggers do like to have social interactions with others – After all, it is a basic human need! And the best part of Social Media is you can converse at any time you wish to, and with anyone who is willing to converse with you on any Social Media channel (Be it Twitter, FaceBook chat, etc etc). This virtual social network sometimes is a blessing for most writers / bloggers.
7) Writing / Blogging Groups and Communities
The other good thing about Social Media is the presence of online Groups and Communities. They exist on almost all channels (FaceBook Groups, LinkedIn Groups, Google+, etc.) and are formed by individuals who have common interests on specific subjects. Such groups usually share knowledge, information, request for reviews, provide feedback, support, encouragement and many times, also help in Promotion & Marketing of your work. You can join one / many such Groups and Communities, based on your personal interest, the time you are willing to invest and the personal value you see from them. But if you join the right Groups and Communities, you can benefit enormously by learning and interacting from fellow writers and bloggers.
What do you think? Leave a comment to let me know…
We all go through phases when we feel low. Sometimes we know why, sometimes we can’t put a finger on it…
And yet the one thing we all know is that the sooner we beat the blues, the better for us.
And from personal experience, I can say that Social Media can help lift your spirits.. Here are a list of ways that Social Media has helped me
1) Read a blog that makes you laugh or inspires or makes you forget the blues. For e.g.: I check this blog Worth a Read, and always find something which is an instant mood lifter
2) Login to FaceBook and look at the photos of friends and family. Most people tend to upload only the good pictures, fun moments or interesting events. So you get to see the “good slice of others life”; and it usually changes your mood
3) Pinterest – You will always find something to laugh about or something which will amuse or interest you on Pinterest. Click here for one example
4) Twitter – Go through the tweets of random people or someone your know or someone really funny, and your mood will instantly change. For e.g.: Check this list of 25 Twitter Accounts to Make you Laugh. And at least one of them will cheer your spirits
Has Social Media helped you beat the blues? If yes, leave a comment to let me know HOW?
Over the past few weeks, Social Media (Blogs, FaceBook, Twitter) has been in the prime-time news. Some of it is good news, but several times its been not-so-good news. And primarily because someone tweeted something which upset / hurt / offended someone else, someone blogged an article without giving credit to whom it was due, a FaceBook update which did not go well with the general public opinion. And what followed was arguments, anger, negativity, criticism
As I reflect on some of these events, I honestly believe several of them could easily be avoided if basic Social Media Etiquette is followed. Probably basic life lessons you learned in KinderGarden, but somehow forgot along the journey to adulthood…
In this post, I am listing the Most Important Lessons of Social Media Etiquette – be it blogs, Twitter, FaceBook, etc.
Lesson 1: Be HONEST, Don’t LIE
Ever heard of “Honesty is the BEST POLICY“. Well it applies to Social Media as well. So be TRUE, Be HONEST and Don’t LIE. If you are not comfortable expressing your true opinion on a specific topic on Social Media, then Don’t Say anything. Be QUIET – which is OK. If you don’t know something, then its again OK to not say anything. But don’t LIE! The thing about lies is you get caught sometime somehow – Trust me on this!
Lesson 2: Give Credit where its DUE, Don’t STEAL
Again ever heard of “Don’t take things that don’t belong to you, and if you have to borrow then at least let the owner know!“. Well it applies to Social Media as well. So don’t STEAL others content on Social Media (blogs, Tweets, views, etc.) . If you do want to use / quote an article published by someone else, give a reference to the original content and acknowledge the author. (I’ve personally experienced cases of people publishing my blogs on their own blogs without any link or reference – And trust me! It feels awful. After all anyone who publishes content has put significant time, thought and effort into it. Just ask yourself how you would feel if someone walked into your house and walked out with your belongings – clothes, accessories, money, etc. Well its the same when you “STEAL” others content on Social Media). So make it a point to give credit where its DUE. Not only does it build your own credibility as someone who reads others content, but also acknowledges their efforts. And you also build your own social media networks by connecting to other authors – Trust me these relationships are worth more than stealing content and trying to pass it off as your own!
Lesson 3: Think before you WRITE
Anyone who wished you well always said “Think before you say or do anything.” Well it applies to Social Media as well. Before you write anything, think about the best way you can articulate your thoughts / views / opinions. Most of the Social Media errors happen because people don’t think before they write. If you are stressed, emotionally low / high, drunk, angry, upset, depressed… suggest you don’t write on Social Media till you feel more in control of your thoughts / emotions OR just write for yourself and don’t publish. Impulsive writing can sometimes bring out the best creativity in people, but it has to be when your thoughts / emotions are stable and balanced.
Lesson 4: Review before you PUBLISH
When you were in school, your parents and teachers always said “Check you answer sheet once before you turn it in“. Well it applies for Social Media as well. Before you publish anything (on Blog, Twitter, FaceBook, etc.) review it once with a calm mind. The reason being that many times we write things which we don’t really mean, we write things which can be (mis)interpreted in many different ways; and more importantly we are human and hence can possibly make errors. So do a self-review before you publish any content on Social Media.
Lesson 5: Be “GOOD”
The last point is “Be GOOD” on Social Media – To those you know, to those you don’t know.. To those with whom you agree, to those with whom you don’t agree. The fact is that the real world has its share of “Good and Bad” – Both as a part of our everyday lives, and as a part of the world in general. And there is also more negativity than positivity all around – Death, Terror, Loss, Lies, Infidelity, Anxiety, Fear, Uncertainty, Stress – They are all integral to our lives.
And so for many of us, Social Media is a welcome escape, a mini-dream-land. To connect with people who think like us, To connect with people we know, To connect with people we want to know, To connect with people who inspire us.
And the fact is that we all like to feel “GOOD”, especially on Social Media. And how do you feel GOOD? By reading GOOD stuff – Content which makes you smile, laugh, gives you hope, inspires you, motivates you, helps you learn, makes you happy, helps you grow.. And Do you think that you can achieve any of the above if you read / come across all “negative content” – which is demotivating, depressing, melancholy, continuous criticism, unwarranted judgment, etc. – Absolutely NOT! Again you can share a point of view which is radical / contrary to the popular belief, but you should know how to articulate it so that people appreciate your point-of-view; and it leaves them with food for thought, as opposed to anger or resentment or disbelief which sparks negativity.
And the best way you can share positivity is to be GOOD – in what you write… Be positive in what you write and share, Express Gratitude for the support you receive, and ignore what is better ignoring (It’s easier to ignore on social media)
And Goodness breeds Goodness… And before you know
Goodness is all around.. Thanks to you!
“What is a blog really like?” was the question asked.
And the answer which satisfied the audience was “A blog is really like a Movie…”
I was addressing a group of non-bloggers and I found it hard to explain what blogging really is. Suprisingly, the answer which satisfied them was one in which I explained how a blog is really like a movie… The reality is that there are several people in the world who don’t know what a blog is and why anyone in the world would spend their time and money in blogging
And to such an audience, the most effective and satisfactory response was this “Every blog that you publish is really like a Movie…”.. ..And in this blog post, I’ve tried to make my point on the co-relation between the Movie World and the Blogging World….
I am neither a Movie buff nor do I understand the nitty gritties of movie-making.. But I do have a high level understanding of movie making and of course, an in-depth understanding of creating a successful blog…
There are really 3 broad phases in making a movie / blog
Phase 1 – The Ideation Phase : In which you have an idea for your movie / blog
Phase 2 – The Creation Phase : In which you give form to your idea to create the end product (movie / blog)
Phase 3 – The Promotion Phase : In which you market your creation (movie / blog) to an audience
And then of course, is the Feedback phase in which the audience verdict is OUT – Good, Bad or Ugly!
Phase 1 – The Ideation Phase
This is probably the most critical phase in the journey of making a movie or a blog. Simply because you need to have an idea for your blog – In terms of the topics of focus for your blog and specifically in terms of the topic for every single blog post of yours! And if you get this RIGHT, your chances of success increase manifold!
Phase 2 – The Creation Phase
For easy of communication and comprehension, refer the comparison below:
|In the Movie World||In the Blogging World|
|Director||Blogger – In terms of making the idea come to life and ensuring that everything needed from the creative or technical side is taken care of|
|Producer||Blogger – In terms of the investments he / she does to create and maintain the blog (both the design elements and the content)|
|Story||This really translates to how the blogger is able to articulate his / her idea into words and the power of the message in the blog!|
|Actors (Hero / Heroine)||The words. Yes! The words you write on your blog are your final actors. You can make them perform the way you want based on your choice of words, your literary elegance and your presentation style|
|Editor||Again, the blogger itself if he /she does the editorial work or someone else you hire for your editorial efforts|
|Special Effects||This can be through pictures, music, podcasts, video blogs, infographics, etc. – You can choose your special effects based on your individual creativity, preference and context.The point to note is that there are several options available and you can decide based on the kind of investments you are willing to make (time and money), your target audience, your objective for the blog and the impact you want to create!|
|Guest Performances||Don’t we all like the appearance of a guest actor / star in a movie? Be it for a special song or just to make a point! Sure we do because it’s just so refreshing. So it is with guest blogs.As a blogger, you allow other guest bloggers to write for your blog to bring in diverse points-of-view to your audience. Also, not to mention the actual effort of creating the content (which becomes a challenge after a while) is the responsibility of the guest bloggerAlso, as a blogger you probably also write guest posts for other blogs because your able to enhance your brand and reach a wider audience with minimum time and efforts (as someone else is finally responsible and accountable) for the end product|
Phase 3 – The Promotion Phase
This is probably the most important phase as it determines the results that your efforts yield. Firstly, you need to be clear about who your target audience is. And then you need to define and execute a well-integrated marketing plan to promote your blogs. So for e.g: You need to send an e-mail about your blog or share it on FaceBook or ask some celebrity (online / offline) to share your blogs on Twitter, etc etc. While there are many channels, what’s impoartant is to decide on the key (say 3) channels you will leverage for your promotional activities…
And once you’re blog is released, all you can do is to hope that your readers will enjoy your blog.. you work of art.. or your BLOG-ART!
What do you think? Is there a similarity between the blogging and movie world? Leave a comment to let me know
Originally published @ http://arkarthick.com/2012/05/22/blogging-101-blog-is-like-movie/
I have always been fascinated by human behavior. More importantly, to understand what drives human behavior
In the real world, human behavior is reflected in:
* Why do you do what you do?
* Why do you say what you say?
* Why do you say things which you never intended to?
* Why do you not speak up when you are given an opportunity?
* Why do you sometimes do things which you never imagined you could / would ever do?
* Why do you sometimes not do things when you are given an opportunity even though you badly wanted to do it?
In the online world, human behavior translates into
* Do you even have a digital / social media presence?
* What digital / social media channels do you actively use? (Twitter, FaceBook, Pinterest, Blog, LinkedIn, etc.)
* What do you say about yourself? – The tone, content, messaging, articulations, expressions.
* How much do you share about yourself? – i.e. How personal do you get?
* What kind of social network have you built online? Is it an extension of your offline network?
* What kind of information do you share in your online network?
* How much time and effort do you invest in your online network?
If you take a minute to ponder more deeply about all these questions, you will realize that they are all examples of human behaviors and usually there are one / many drivers which govern human behavior!
During one random online browsing activity I can across a profound quote from Plato (Refer note on Plato below) which gave a compelling answer to this question “Human behavior flows from three main sources: DESIRE, EMOTION and KNOWLEDGE”.
The answer made me think more.. Are there only three main sources which drives human behavior?.. If yes and if everyone understood this, life would be a lot easier. But therein lies the problem – Not everyone knows this, appreciates this and not everyone understands this in entirety
And as I mulled more, I couldn’t agree more! At the basic level, Human behavior is indeed governed by
DESIRE – Desire for health, wellness, wealth, fame, power, knowledge, success, an ideal life, glory, name, love, happiness, information, peace of mind, fulfilling relationships, meaningful life, bliss, completeness, well balanced life, harmony, learning, new experiences, diverse friends, pursuit of hobbies, living different cultures, travel … to leave a legacy you’re proud of
EMOTION – Key Emotions which drive human behaviors are love, hatred, anger, hurt, sadness, grief, joy, bitterness, sorrow, jealousy, guilt, repentance, revenge or fear
KNOWLEDGE – About yourself, about others, about the past – your past and the past of the world, the present – your present and the present of the world, of one / more subjects of interest and expertise ranging from politics to economics to human anatomy to science to math to innovation to business to cooking to parenting to medicine to technology etc etc etc.
And then of course, there are combinations of the above which drive human behavior:
DESIRE and EMOTION
EMOTION and KNOWLEDGE
DESIRE and KNOWLEDGE
Lastly, DESIRE EMOTION and KNOWLEDGE
I think the most powerful combination is one in which human behavior is driven by DESIRE, EMOTION and KNOWLEDGE simply because it means that your behavior is driven by the compelling and compounding power of awareness and understanding of one / more subjects, focused thought, deep passion, power of intellect and the force of human emotions – which is a usually a recipe for deep profound and long lasting impact – provided the intent is right and positive!
I truly believe that understanding of human behavior is a very important dimension in life (personal / professional and online) – One which can immensely help everyone in their everyday life. What I’ve also realized is that anyone who has some degree of interest in human behavior is usually a very keen “observer” of human behavior. So in any given situation (if you pay attention) you will find one / two people being very “keen observers”. Many at time they are silent and make their observations, but if you take the trouble to talk to them – you will learn something about human behavior and more importantly about life!
So do you have any views on what drives human behaviors – online / offline? Leave a comment to let me know…
About Plato : Plato was a Classical Greek philosopher, mathematician, student of Socrates, writer of philosophical dialogues, and founder of the Academy in Athens, the first institution of higher learning in the Western world. Along with his mentor, Socrates, and his student, Aristotle, Plato helped to lay the foundations of Western philosophy and science.
Plato was one of the most important Western philosophers, exerting influence on virtually every figure in philosophy after him. His dialogue The Republic was known as the first comprehensive work on political philosophy. Plato also had enormous contribution on ethics, metaphysics, and epistemology. His student, Aristotle, was also an extremely influential philosopher and the tutor of Alexander the Great of Macedonia (Src: http://www.goodreads.com/author/show/879.Plato )
I’ve been in the blogosphere for several years now. However, I’ve not really followed the Indian Social Media blogs till a few months back. And today as I look back, a few Indian Social Media blogs stand out and have become my personal favorites:
In this blog, I have listed the Indian Social Media Blogs I LOVE to read:
BlogWorks @ http://blogworks.in/blog/
BY Rajesh Lalwani
Digital Inspiration @ http://www.labnol.org/
BY Amit Aggarwal
ARKarthick.com – Awesomeness @ http://arkarthick.com/
BY A K Karthick
LightHouse Insights @ http://lighthouseinsights.in/
BY Prasant and Vinaya
Social Samosa @ http://www.socialsamosa.com/
BY Aditya and Ankita Gaba
Conversations on Conversations @ http://mayank.name/
BY Mayank Dhingra
Nischala’s Space, Thoughts and Expressions @ http://nischalamurthy.wordpress.com/ [Yes! That’s me and my blog.. which is really this BLOG! :)]
BY Nischala Murthy Kaushik
BuzzFactory @ http://buzzfactory.net/blog
BY Neil Sequeira
What are your favorite Indian Social Media blogs? Leave a comment to let me know…