Looking back at my Twitter journey, I can say that in 2013 I have been more active on Twitter than ever before. While I did not start the year with any grand plans on objectives of what I wanted to accomplish, I definitely wanted to be more active..
Along the way, Twitter has helped me in several ways. In this blog, I am listing the 10 ways in which Twitter made a DIFFERENCE
(1) Connected me with some amazing individuals – Yes! I’ve connected with some fantastic individuals on Twitter – People who I would never have been able to connect with. People who are “great thinkers”, people from whom I learn so much and people who inspire me with their words. And to all of them, a BIG THANK YOU!
(2) Enabled me to learn continuously – If there is one social media platform through which I have learned about topics / areas that were of interest to me, it was through Twitter. To my advantage, I was very specific about my learning objectives and goals, and hence was very particular about whom I follow – In most cases, the very BEST in their respective niches. And if you follow the masters, you can be sure to learn – provided you are a diligent student :)
(3) Improved written communication skills (specially brevity) – Improvement in written communication is a priority for any one who writes. And personally, brevity has not been a strength for long. However, ever since I became active on Twitter – I was challenging myself (repeatedly) to come to the core of what I wanted to communicate. A year of practice later – I can definitely say that I am much better today. The real-life testimonial is that most meeting I usually chair mostly end before time :). As someone at work said, “You are so clear and concise, always conveying only the relevant information! – That’s definitely a feather in my cap :)
(4) Research – One of the most important activities as a part of my work involves research. And Twitter is a great repository to get real-time access to quality information on any topic. The two ways I get information are through Hashtag search, and by following the Gurus in a specific area of interest. Research time has reduced significantly ever since I started to use Twitter.
(5) Brought a smile to my face – On many a gloomy day, if there was one thing which brought a smile to my face it was Twitter. A joke or a witty comment or a compliment or a surprise DM from a kind soul – All brought a smile to my face. And it made a difference!
(6) Provided generous doses of inspiration – Quotes always inspire me. And starting off my day by reading an inspirational quote from the wise and learned and experienced has set the right tone and mood for my days. I look forward to getting my dose of quotes from Twitter. In addition, reading motivational and inspirational writings through shared links on Twitter was an added bonus!
(7) Platform to share my writings – One of the most important benefits for me as a blogger was that Twitter was a great platform to share my writings. It gave me real-time reach to a global audience : people who would probably never have read my content otherwise!
(8) Log for the incessant chatter of the mind – In hindsight, one of the most important benefits of using Twitter is that it was a log for the incessant chatter of my mind. A lot of ideas, thoughts and realizations keep buzzing around continuously. Once I started logging it on Twitter, my mind was a lot clearer. Decision making improved. Concentration improved. My productivity improved. My sleep improved :) – That’s a lot of good things !
(9) Topics / Ideas to Blog About – One of the challenges for most bloggers is to find the next thing to write about. Even here, Twitter has come to the rescue. Sometimes it is through my own back-dated tweets, and sometimes it is via others tweets.
(10) Friend when no one was there – There were times when I had nothing really to do (Albeit few, but they did exist). At those times, Twitter was a good friend. Just logging in to Twitter, and spending some time with no specific agenda objective or expectations – was surprisingly very comforting!
Did Twitter make a difference for you in 2013? Leave a comment to let me know HOW?
I’m a big fan of quotes. And have been all along in my life.. So I wanted to publish a post on great Social Media Quotes that I’ve come across. Here goes!
“Social Media, it turns out, isn’t about aggregating audiences so you can yell at them about the junk you want to sell. Social Media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter, to be missed. We want to belong, and yes, we want to be led.” BY Seth Godin
“Social Media puts the “public” into PR and the “market” into marketing” BY Chris Brogan
“ATA – be AUTHENCTIC, be TRANSPARENT, be ALTRUISTIC, and you will find enough success in Social Media to have a satisfying career and experience.” BY Nils Monta
“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.” BY Seth Godin
“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” BY Matt Goulart
“LinkedIn is for people you know. Facebook is for people you used to know. Twitter is for people you want to know.” BY Author Unknown
“By creating compelling content, you can become a celebrity.” BY Paul Gillin
“The problem with trying to determine ROI for Social Media is you are trying to put numeric quantities around human interactions and conversations, which are not quantifiable” BY Jason Falls
“Focus on how to be social, not on how to do social.” BY Jay Baer
“Content is King, Social Media is Queen; and Together they rule the online world. So be the king and befriend the Queen, or be prepared to be ruled over” BY Nischala
Small business owners of today are faced with several challenges as a part of their everyday business operations. First and most importantly, is the basic need to survive and break-even. Second, is the focus on top-line growth through new customer acquisition or new businesses from existing customers. Third, is the focus on cost reduction / optimization / rationalization. And last but not least is the focus on profits. Oh! I forgot to mention all the other additional aspects which running a business usually involves – like Positioning, Branding and Marketing, Innovation, Human Resource Management, Communication, Operations, Finance, Strategy, Compliance, etc.
With so many things that need to be done with limited resources and small teams, it can get really busy and overwhelming for small business owners. And it’s so easy to wonder if there is light at the end of the tunnel!
Well here’s the good news! Social Media can definitely help address some of these challenges. Not only is social media cost effective, ubiquitous, easy to learn and adopt; but if a well-integrated social media strategy is adopted, the probability of business success is significantly amplified!
In this blog, I will list specific ways in which Twitter can be leveraged for the benefit of small business owners.
First and most important is to establish the BIG “WHY?” – “Why do you as a small business owner want to use Twitter?”
The question is very simple, albeit very important. But giving the right answer usually requires a lot of thought, introspection and clarity on your business goals and strategy. Once you have this answer, the Twitter journey is a lot more focused, useful, productive and enjoyable!
Small business owners could typically use Twitter for any of the following:
(1) Connect and Interact with Customers (Existing / New) - The only pre-requisites for this are that you should know who exactly are your customers and whether they are active on Twitter
Case-in-point: An entrepreneur I know who runs a high-end designer fashion label was working on the Social Media Strategy for her business. During discussions, it emerged that most of her customers are NOT on Twitter. And hence, it made limited sense for her to invest time and effort in building a Twitter presence exclusively for her customer interactions, or for lead generation / business development activities.
As a small business owner, if you’ve established that you’re customers are active on Twitter, the next step is to start active engagement with them. The purpose of customer interactions can vary from announcements of new products / services / offers / discounts, to sharing regular updates on information which is valued by your customer base.
Take-Away: Be clear on who you’re customers are, and whether they are on Twitter. Then you can start connecting and interacting with them on Twitter.
(2) Create a Brand – Twitter can be an effective and powerful channel to establish your brand. The only pre-requisite is that you should be clear on what brand image you want to create, and ensure that you tweet in line with this brand image. This will determine your competitive differentiation, industry presence and positioning. For e.g.: If you are a research firm who provides research services in technology areas, you should tweet snippets about your own research findings, or interesting data / facts and references on technology related research. This will enable you to create your own voice in the Twitter-verse
Take-Away: Clear, consistent and continuous communication in line with the brand is the key for brand creation and brand recall.
(3) Business Networking – One of the keys to success for small business owners is the kind of business networks they are associated with. Twitter can be a very powerful medium to establish new business connections and strengthen existing ones. Many times these business networks can help directly / indirectly in new upcoming opportunities. In addition to specific one-o-one networks / tweets / Direct Messages, active participation in Twitter chats can be a great source for building new business connections or identification of new business opportunities.
Take-Away: Focus on building and strengthening business networks on Twitter
(4) Research – One of the most important back-end activities essential for most small business owners is continuous focus on research around specific focus areas. Twitter is a great platform to get real-time access to quality information on any topic. The two specific ways which are of great help in this regard are Hashtag search, and by following the Gurus (experts) in a specific area of interest.
The good news is that research time can be significantly reduced on Twitter. Sometimes an easy way to get answers is to ask a question on Twitter, or ask someone with a good Follower base to post the question. More often than not, this can be one source of primary research data, similar to an online real-time survey.
Take-Away: Be clear on the research objectives. And use Twitter to get direct feedback, responses or hear from the experts.
(5) Ideation – Twitter can be used as a great platform for ideation. Ideas around What next?, How to grow and improve your business?, etc. can occur several times during social conversations and interactions – especially when you engage in dialog on what would make customers happy or what are the current pain–areas which plague a specific customer segment. In addition, interacting with industry peers and in specialized forums / networks can many spark off those “Eureka moments”.
Take-Away: Look to Twitter to hear, discover and learn what others are doing. This is the first source of new ideas.
(6) Continuous Learning and Knowledge Updates – Constantly learning and knowing what’s happening in your industry, within the market and getting a pulse of your customers, partners, suppliers, competition, etc. is absolutely essential for small business owners. Twitter can be a very effective in helping you do this! The easiest way is to identify your key partners, competitors, customers, analysts, publications and experts in your specific line of business, and follow them on Twitter (provided they have a Twitter presence). You will be able to gather real-time data and insights in trends, views, opinions and perspectives.
Take-Away: Look to Twitter to hear, discover and learn what others are doing. This is the first source of new ideas.
(7) Daily Dose of Inspiration / Motivation – The life of many a small business owner is filled with moments of uncertainty, doubt, questions and lows. And giving up is not an option. You have to move ahead! And one of the best ways is to stay and feel positive, inspired and motivations through the storms and rainbows.
Again, Twitter can be of immense help in this department. Following Twitter handles which usually share inspirational quotes, positive thoughts and motivational words / links can sometimes make all the difference in changing our moods, approach, thoughts, perspectives and responses. So, try to start your day by reading something positive / inspirational / motivational – And this can set the right tone for your day! And if you’re feeling blue, look up the tweets of someone who motivates / inspires, and that can help you sail through many a blue day!
Take-Away: Twitter can be that one channel which brings your way the much needed inspiration, motivation, support and cheer through many a low and many a high!
As I conclude, sharing below a compilations of resources which you may find helpful in your Twitter journey
How to get started on Twitter
How to Use Twitter to Grow Your Business?
Content Life Cycle on Twitter
Social Media Etiquette 101: The Basics
Why I don’t have even 100 followers on Twitter even after 3 years?
Good Luck in your ventures, and hope this post helps you in the effective usage of Twitter!
And if you’ve found a specific Twitter link / reference, do share it in the comments below so that it can help others in this community
Originally published on The Next Women; Edited and re-published here
So for the past few days I’ve been mulling about what exactly determines your follower base on Twitter..
Is it predominantly the topis you tweet about? For e.g: Marketing, Leadership, Social Media
Is it your online brand image?
Is it your offline brand image?
is it your Profile description on Twitter?
Is it your Twitter profile photo ;)?
Is it the quality (read as relevant and valuable information) of your tweets?
Is it the quantify (read as frequency) of your Twitter activity?
Is it having some Twitter activity every single day?
Is it a complex equation with all of the variables above?
What’s your view? Leave a comment to let me know
We all go through phases when we feel low. Sometimes we know why, sometimes we can’t put a finger on it…
And yet the one thing we all know is that the sooner we beat the blues, the better for us.
And from personal experience, I can say that Social Media can help lift your spirits.. Here are a list of ways that Social Media has helped me
1) Read a blog that makes you laugh or inspires or makes you forget the blues. For e.g.: I check this blog Worth a Read, and always find something which is an instant mood lifter
2) Login to FaceBook and look at the photos of friends and family. Most people tend to upload only the good pictures, fun moments or interesting events. So you get to see the “good slice of others life”; and it usually changes your mood
3) Pinterest – You will always find something to laugh about or something which will amuse or interest you on Pinterest. Click here for one example
4) Twitter – Go through the tweets of random people or someone your know or someone really funny, and your mood will instantly change. For e.g.: Check this list of 25 Twitter Accounts to Make you Laugh. And at least one of them will cheer your spirits
Has Social Media helped you beat the blues? If yes, leave a comment to let me know HOW?
“Does Twitter have a memory?” is something I have been mulling about… Going down memory lane to what I studied in High School Computer Science Basics..
Is it comparable to a RAM (Random Access Memory)? – Fast, Anytime Anywhere access, And somewhat random in user tweets, reactions and responses? (akin to human behaviors, which are many times random)
Is it comparable to a ROM (Read Only Memory)? – No option to “edit” a tweet, can only delete a tweet
Is it comparable to a PROM (Programmable Read Only Memory)? – Using Twitter tools, you can program your tweets so that you’re Twitter activity is continuous, and not really dependent on your “real presence”!
Is it comparable to an EPROM (Erasable Programmable Read Only Memory)? – Yes! You can erase tweets once they are published, and can take tweets away from memory. Even otherwise, with the continuous stream of tweets, I wonder how long people actually remember tweets (their own and others)
Is it comparable to a EEPROM (Extendable Erasable Programmable Read Only Memory)? – And you can extend your Twitter connection in Twitter, and beyond Twitter (to other social media platforms) or even to real life
Or is it really a little of all of the above?
Human Behavior has always fascinated me a great deal – Both in the real world and in the “virtual” world. And ever since I’ve been active on Social Media for the past few years, I’ve noticed a few behavioral patterns in people I know.. Something which intrigued me, interested me and even puzzled me…
Broadly, I noticed the following categories of behaviors (primarily FaceBook and Twitter)
Category 1 : Offline Status = Super Social, Online Status = Anti Social
These are the kind of people who have a zillion friends in the real world. Everywhere they go, they know someone, or are well known within specific networks. They have an active social life, actively participate in one / many activities of interest to them. What I broadly call “Super Social” as far as the real world is concerned. As for as their online presence in social networks goes, it almost does not exist. In some cases they have a profile on FaceBook or Twitter, but hardly connect with any of their friends neither do they post updates about their active social life. I asked a few such people I personally know about why they were not so active on Social Media (given the whole world is headed there). Several valid responses, the Top ones were “Not interested in connecting virtually when I can do the real thing“, “No time as the real-world keeps me busy enough“, “Don’t still get how you can be social in the virtual world!“
Category 2 : Offline Status = Super Social, Online Status = Super Social
These are the kinds of people who are “Super Social ” in the real world – They have friends everywhere they go, They are well known and popular in the circles / groups / communities they’re a part of. And they carry this side of their personality to the online world as well. So they have a zillion connections on FaceBook, Several thousands of followers on Twitter (& also follow several thousands of people), etc etc. They are active on most of the Social networking sites and every day there are several updates from them. My only thoughts are “Just how do they manage to do it?” and “Don’t they ever sleep?” – However they do it, hats-off to them!
Category 3 : Offline Status = Anti Social, Online Status = Anti Social
This is the kind of people who keep pretty much to themselves : both in the real world and in the virtual world. They have very few social connections in the real world, and keep it this way even in the online world. Many of them don’t even have profiles on FaceBook, and while some of them do, they barely connect with anyone or update their status. Their favorite responses “Not interested” or “I really don’t know what to say ” or “Who’d be interested anyways!“. Hmm. Well as long as they are happy with their status, who can say / do anything?
Category 4 : Offline Status = Selectively Social, Online Status = Selectively Social
This is the category that most people I know usually fall into. They are selectively social in their associations and connections in the real world (Some past / history, common interests, hobbies, topics of conversation, etc. usually drive engagement), and exhibit similar behavior in the virtual world. They typically connect with people they know or want to know better for a specific reason, are restrictive about their privacy settings, and guarded about what they share on Social Media.
Category 5 : Offline Status = Anti Social, Online Status = Super Social
This last category of individuals intrigues me the post. They are “Anti Social” in the real world – No smile, No greeting, No Hello (even if they know you), barely have an active social network or social life in the real world. And when you see their online status (read FaceBook, Twitter, etc.) you will be pleasantly surprised (in some instances almost shocked) to see their activities, connections, how frequently they share content, how much they disclose about themselves.. They are completely “transformed” individuals – Almost like a “dual” or “split personality”.
I wonder often what triggers such a drastic change.
Is it because they don’t have a real world social life they try to compensate in the online world?
Is it because they can start afresh & build new connections with people across the world?
Is it because they enjoy the freedom & choices they can make in social media?
Is it because they are more comfortable to connect, engage and interact “virtually” – without Face-2-Face interactions
On one hand it’s good. As Aristotle said “Man is by nature a social animal; an individual who is unsocial naturally and not accidentally is either beneath our notice or more than human. Society is something that precedes the individual. Anyone who either cannot lead the common life or is so self-sufficient as not to need to, and therefore does not partake of society, is either a beast or a god.” . So better to build social connections – even if it is in the “virtual world” than have none at all!
On the other hand, I wonder how one can have such contrasting sides to their personality?
NOTE: By pure logic, I am sure that several other combinations of status are possible. However, I have listed above the one’s I have pre-dominantly observed.
ADDENDUM – For ease of understanding, I have depicted this in a Matrix.. Refer below
What’s your view? What categories of behaviors have you seen? Leave a comment to let me know…
I created my first Twitter handle in March 2009. Of course, it was private. Along the way, I also created several additional Twitter handles for myself – each with a specific personal objective – Like one was a personal log of my life, One was to capture my incessant thoughts, One was a repository of interesting data / links I came across, One was for all the quotes I read,etc. Over time, I could not keep up with regularly tweeting on all of these. And hence, some became defunct along the way.
In 2010, I decided that I would focus on only one of my Twitter handles. At about the same time, I also began to understand the power and reach of Twitter and hence I converted it to a public profile. Along the way, I tweeted, followed several interesting handles and began to understand how to really use Twitter. Not only did these interactions teach me about Twitter, they also enriched my understanding on human behaviors!!
And the reality today is that I YET DO NOT have even 100 followers on Twitter! (Got pretty close once, but not yet managed the MAGIC 100 L). Over the past few days, I have done a critical analysis to understand WHY this is the case when every second person I know seems to have 1000+ followers on Twitter… Do I not get it? Am I doing something wrong here?
After some analysis, observation and introspection, I figured WHY?
In this blog, I have listed the key reasons based on my analysis. The reason I am sharing is so that YOU LEARN from my experiences and probably reach the 100 or 1000 or a million mark much sooner that I do!
1) My personal objectives from Twitter changed frequently
To be honest, when I started using Twitter I did not have any specific objective. I started using it out of curiosity and because everywhere I went people spoke of Twitter! Along the way, the objective has changed from being a learning platform, to being a knowledge sharing platform, to being a personal log, to being a platform to market and promote my blogs and writings, etc. etc. And there’s nothing wrong with these changing objectives.. But just that to see tangible results in anything in life or business – you need to have a specific objective and focus on it for some time duration to see visible results!
The key take-away is this: You need to have specific objective(s) for your Twitter usage. In fact if you have SMART (Specific Measurable Achievable Realistic and Time Bound) objectives, your Twitter usage will be more effective. And the objective can be anything that it important to you – But you should be aware of it and make it explicit to yourself – Simply because you will eventually follow people and tweet based on your personal objectives. And your followers are usually a function of who you follow and what you tweet. And of course, there will / can be deviations here – But the point is at least 80% of your Twitter behavior has to be governed by your objectives!
2) I had a set of Twitter guidelines on whom I would follow
Twitter is a social media platform. And the focus is really on “Social” here. And while there are so many tips, suggestions and guidelines on whom you should follow.. I had my own guidelines which were:
i) The tweets should be “relevant” in my personal context and aligned to my objectives
ii) I will not follow a handle because they follow me – No “Follow Back” policy, unless again it is “personally relevant”
iii) I will be able to devote at most 30 minutes a day on Twitter. And my focus was always on how I could maximize my personal Return on Time Invested in line with my objectives – Trust me! 30 minutes is also a stretch for a working mother!
These guidelines did come at a price. But I was willing to pay this price!
The key take-away is this: Irrespective of all the tips, tricks, suggestions, advice available galore in Twitter-verse, take a minute to reflect on what your own guidelines are with respect to your SMART objectives. That is the key to your personal success on Twitter!
3) Most of my real world friends are NOT on Twitter
Again, something which surprised me – But it’s TRUE! Most of my real world friends (both personal and professional) are NOT on Twitter! And though some are, they barely use it. And the reason is that Twitter is really not an integral element for their personal commitments or professional responsibilities. And hence, the chances that I get some followers from my real life connections are abysmally small. So, I need to start building new networks and relationships in the online world. And this takes time!
The key take-away is this: It’s a BIG BIG PLUS if your real-world (personal and professional) friends are on Twitter. They usually become your initial set of followers and your network has the potential to grow from here!
4) I have not been regular in the usage of Twitter
To be honest, I have “courted” Twitter in brief spells from 2009 to the start of 2012. So there will be a day in which I post 30+ tweets (I love Twitter) and then probably 30 days with no Twitter activity (I forget Twitter) and then probably 3 days when I don’t want to see Twitter (I don’t like Twitter) and then days when I don’t have time for Twitter (Twitter is way down in my priority list).
And though I know that the quality of content that I tweet is good and will have a global audience, the point is that if I exhibit “random tweeting patterns”, chances are that others will also “randomly read my tweets”. And hence, I have lost several followers along the way. It was only this year (2012) that I have become more disciplined and focused on the usage of Twitter. So hopefully over a period of time, I will re-build a follower base!
The key take-away is this: A consistent usage pattern on Twitter helps in building and retaining a follower base on! You can use tools for this – But ensure some degree of consistency. It can be 3 tweets a day or 3 tweets a week. But over a 3 month period, figure a pattern that works for you – again aligned to your SMART objectives. And stick to it!
5) I am NOT YET an online / off-line celebrity
Real but TRUE! I am NOT YET an online / off-line celebrity (Though I hope to get there some day J). I am probably just like you in a quest to find my TRUE identity in the real and virtual world! Yes! I am a working mother, an active blogger and blog for several sites of global repute .
And yes! I’ve had my moments of online and offline glory! For e.g.: My blog 12 Most Wonderful Moments in the First Year of Motherhood was tweeted / Re-tweeted by celebrities like Alyssa Milano (Yes! The Hollywood actress and former singer) & Jure Klepic (who was represented in Forbes’ Top 10 Influencers in Social Media) and it went viral after that.
Does that make me a mini-celebrity with moments of celebrity status? Probably, Yes in select circles.
But does that make me a celebrity enough that thousands of people will follow on Twitter? Probably, NO! And hence I probably may never get as many followers as Lady Gaga or Amitabh Bachchan or Katy Perry or Shakira or Shah Rukh Khan or Rihana or Oprah Winfrey or Guy Kawasaki or Deepak Chopra. And hence, I need to work hard to build my follower base; and even harder to retain them with high quality tweets on a consistent basis!
The key take-away is this: It helps if you are an online / off-line celebrity to get your initial follower base and retain these followers. However over a period of time, you need to tweet regularly to increase your follower base and retain existing followers.
6) Twitter was not integral to my overall Strategy
Again a great personal revelation! For a long time, there was no need for me to use Twitter as I did not have a SMART objective and hence, no real motivation to use Twitter. Consequently, I did NOT spend time to use it nor did I make a conscious effort to read and understand about the Twitter developments, the new features, extensions, add-ons, tools, etc.
But once, my objectives were well defined, Twitter became an integral element to my overall strategy – And hence today I use Twitter for specific objectives.
The key take-away is this: Twitter needs to be an element in your overall strategy. And the strategy has to be aligned to your SMART objectives to achieve Twitter Success.
Ending Pearls of WISDOM:
- Have SMART Objectives for your Twitter usage
- Define your own guidelines for Twitter usage in line with your objectives
- Review your success against your objectives periodically
- Re-define your Objectives, as appropriate
Lastly, Have fun along the way! Learn! Grow! Evolve! Make new Twitter friends and connections!
And leave a legacy on Twitter that you and your grandchildren will be proud of!
On that note, Happy Tweeting!
As I did my research for the Women’s Day Series, I was surprised to find the number of lists on Women on Twitter… I am yet to create my own list and it will take some time since I have just become active on Twitter. Nevertheless, I have compiled all the useful and interesting links I found about Women on Twitter…
Hope you find this compilation useful!
The Nifty Top 50 Women on Twitter @ http://webbiquity.com/social-media-marketing/the-nifty-50-top-women-of-twitter-for-2011/
Twitters Top 75 Badass Women @ http://www.bitrebels.com/social/twitter%E2%80%99s-top-75-badass-women/ Top
Business Women to Follow on Twitter @ http://www.mba-online-program.com/top-women-to-follow-on-twitter 8/
Extraordinary Women to Follow on Twitter @ http://www.8womendream.com/27075/more-8-women-dreamers-on-twitter/
18 Funny Women you should be following on Twitter @ http://www.huffingtonpost.com/2012/01/23/18-funny-women-on-twitter_n_1224751.html & http://holykaw.alltop.com/18-funny-women-to-follow-on-twitter
20 Inspiring Young Female Founders to Follow on Twitter @ http://www.forbes.com/sites/meghancasserly/2012/02/10/20-inspiring-young-female-founders-to-follow-on-twitter/
8 Women to Follow on Twitter @ http://businessontwitter.co.uk/twitter/2011/03/international-womens-day-8-women-to-follow-on-twitter/
Top 20 Business Women to Follow on Twitter @ http://www.forbes.com/sites/work-in-progress/2010/10/06/womanzworld-top-20-business-women-to-follow-on-twitter/
People you should follow on Twitter @ http://www.cosmopolitan.com/advice/people-you-should-follow-on-twitter
The Listorious 140 Twitterers : The Most Listed People on Twitter @ http://listorious.com/top/listed
The Most Powerful Twitter Users @ http://tweet.grader.com/top/users
The First 99 People to Follow on Twitter @ http://technmarketing.com/2010/08/the-first-99-people-to-follow-on-twitter/
Twitter is increasingly becoming one of the most popular Social Networking platforms. While there are many reasons for the explosive growth of Twitter across the globe; if I had to list down the top 5 reasons on why Twitter has gained in popularity, they are below:
1) The introduction of the Tweet of 140 characters
a) You can tweet from the web or mobile
b) The 3S Factor – It’s Short, Specific and Simple!!!
2) It gives you the option to choose who you would like to Follow based on your interest – It is your personal choice ONLY! Subsequently you can Follow / Unfollow at will
3) Easy to use interface for typing a Tweet. Of course, it takes time to understand other features but just typing a Tweet is simple and can be done easily
4) Option to choose the level of privacy – You can control who reads your tweets
5) No limit to the number of followers for a Twitter handle – Everyone loves the concept of abundance, infinite and limitless
While many individuals use Twitter for many reasons, in this blog I have listed the 9 Most Specific Ways YOU can use Twitter – The list below has been compiled based on my observations of Twitter usage over the last 3 years, my own personal usage of Twitter and by surveying others in the world of Twitter.
1) A personal log of your activities, thoughts and emotions
Many of us like to have a personal log of our daily activities, events, achievements, thoughts and emotions. Twitter can help you do just that – Provided you are disciplined about tweeting. If this is your key focus, using your mobile would be the preferred input device for tweeting.
2) A log of all that you read
Many of us tend to be content consumers in our life. We read from many different sources and like to have a consolidated repository for our own future reference. Twitter can enable you to consolidate all that you read and believe is worthy of storing, consolidating and archiving
3) To Share
Many of us like to share all that we know, all that we read, all that we learn, all that we believe can be of value to someone at some point in time – Twitter helps you to share with a known and unknown face anywhere across the globe
4) To Connect with others
Inherent to the human nature is the need to connect, to bond. And many of us like to connect with like-minded people, connect to people we admire, connect with the wise, connect with the successful, connect with celebrities – Just to listen to their voices, to know them better, to get a slice of their life, to unravel their thoughts, to know what keeps them going, to hear their views, opinions and to get the latest news
5) To Learn
Twitter can be a great learning platform – on any subject. If you are clear about what you want to learn, the time horizon you have in mind and the time you are willing to invest – you can adopt different strategies on how you can accomplish this. But at a high level, this translates to identifying the Twitter handles that are considered knowledgeable in the specific area(s) under question, and then follow their tweets. Over a period of time, you would have learnt way beyond your own expectation and imagination
6) To Create a Personal Brand
Many of us like to have a personal brand of our own – It can be as a technology expert, a great chef, a spiritual guru, a great parent, a benevolent advisor, the encyclopedia for answers on one / many subjects. And Twitter helps you to create this brand – Provided you focus, think, plan and tweet accordingly.
7) To garner support for a specific cause
One of the most powerful usages of Twitter is to amass support for a specific cause – it could be to donate blood for a medical emergency or to gather votes for a reality contest or a larger global issue of policy, governance, etc. which you strongly believe in. And Twitter can be very effectively used for creating awareness to a large base of global audience in real-time
8) To get a dose of motivation, inspiration and humor
This was a bit of a surprise! But a lot of people said that the primary reason for them to use Twitter was to get a dose of motivation, inspiration and humor – It could be for a specific low time in your day, to a blue moment in life, or just that one tweet to kick-start your day on a positive note, or that daily health tip which will give you the fuel to stick to your diet and exercise regime…
9) Just Like That!
I hear this a lot. A lot of people use Twitter with no specific intent, no specific objective and no specific agenda. They use it because it exists, because everyone around them is using it, because they have time..
In reality, majority of us use Twitter for one / many of the objectives listed above. Your primary objective on Twitter Usage will determine the quality and quantity of your tweets, your behavior and tweeting patterns. However, in the long run (say 10, 20 or 30 years from now) you will end-up with a huge volume of your own tweets covering a range of topics and tweeted with different intents. While traversing this growing volume of tweets will become a challenge to individuals like you and me, it will also provide ample opportunities for businesses on tweet segmentation, grouping, consolidation and aggregation.
While it is the start of the New Year 2012, it is good to review and re-think your usage of Twitter & if you need to review your own personal tweeting strategy.
On that Note.. Happy New Year 2012! And Happy Tweeting!!!