CSFST Framework for Captives / Near Captive Units – Part 2

Refer to Part 1 of this series…

In this post, details of the multiple sub-dimensions of C – Customer Development and Engagement are elaborated.

Customer Development and Enagement

Extracted from the paper “Crossing the Chasm : Indian Captives / Near Captive Units” published by Nischala Murthy & Rahul Chaubey under the guidance of Prof J Ramachandran, IIMB

By Nischala Murthy Kaushik Posted in Strategy

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