The content life cycle typically consists of the following stages
 Content Creation,
 Content Review
 Content Approval
 Content Publishing
 Content Distribution
 Content Consumption
 Content Modification
 Content Archival
 Content Retirement
Typically, each of these stages has different owners, different activities, different costs, different entry and exit points, different tools, different revenue models, different actors, different end-users, etc.
On Twitter, the content life cycle is significantly different in comparison…..
1) A single tweet by a user is a combination of Content Creation, self-review of the Content, self-Approval of the Content and self-publishing of the content
2) Content Distribution is done on Twitter itself when a tweet is published
3) By virtue of the followers / Re-tweets on Twitter, Content Consumption is also done on Twitter itself
4) Content Modification is possible by the Content Creator / Content Consumer by adding / enhancing and editing the original content as a new tweet
5) Content Archival and Retirement is again the responsibility of the Content Creator. In the long run, this can be a challenging ordeal if one has not thought about the primary objective of Twitter usage and structured their tweets accordingly..
• Twitter is the medium that is used for all these stages of the content life cycle & hence completely transformed the content life cycle
• In the long run, individuals / enterprises which are able to define monetization strategies around this new content life cycle will have a competitive edge