What’s your ROLE in the World of Content?

With the proliferation of social media, there’s a lot of focus on content.. And as a result, there have evolved and emerged many different roles associated with content..  While some of these are typically performed by individuals, some can be performed by tools and some by a combination of individuals and tools. In the long term, it will be interesting to see how these many different roles will morph into potential business opportunities for both individuals and enterprises…

In this blog, I have attempted to list and identify the various roles in the content life cycle.. While many of these terminologies are more relevant for the context of social media, they can be easily mapped to offline content as well…

It is important to note that while many of these roles are usually clubbed and performed by a single individual, I am also increasingly observing cases where there are different individuals tasked with very specific roles. Of course, each of the roles requires different skills and have different criteria for measurement of success….

Content Ideator – Those who generate ideas on what topics content should be about

Content Creator – Those who create the content from their own ideas / content ideators

Content Editor – Those who edit the content – Focus is usually on quality of content, accuracy, validity, basic English & Grammar checks and of course, presentation

Content Approver – Those who approve the content before it is published

Content Curator – Those who organize, review and add insights to content prior to publication

Content Publisher – Those who publish the content through one / many channels and on one / many forums

Content Consumer – Those who read the content – and hopefully benefit from it in one or many ways

Content Aggregator – Those who collate and aggregate content on a specific subject and with a specific objective

Content Analyzer – Those who analyze the content to identify trends and patterns

Content Critics – Those who review and critique on content in one / many forums

Content Advisor – Those who advise on what sort of content should be created and published in various forums

Pause and Reflect…
What role(s) do you play currently?
What role(s) do you want to play??
What additional role(s) can be defined???


31 comments on “What’s your ROLE in the World of Content?

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