“Viral Content” – Those 2 words can be the dream, dare, delight or doom for many a marketer.
A dream because you aspire for it
A dare because you can’t really say for sure if your content will go viral
A delight because if it does, then you are bound to be a hero / shero of some sort, in some circles
A doom because if it does not, then you are bound to be viewed with a critical lens, in some circles
And the reality of today is that “viral content” is probably the fastest & most cost-effective way to get your message out in the market place.
There are ample examples of content gone viral that it must seen easy to repeat the formula. But it is not so simple…
In this post, I am sharing from my personal experience as a content consumer what truly differentiates viral content from the rest
(1) A catchy compelling title : In today’s day of explosive content, you need to have a title which compels a reader to stop-by your content. The title has to be unique, inviting, enticing and engaging – And most important have mass appeal! Phew – Tough one to crack!
(2) Touching an emotional chord with a reader : From my personal experience, almost every piece of viral content that I’ve come across touched an emotional chord with a reader, i.e., it brought out a deep human emotion in a reader – joy, surprise, fear, contempt, disgust, sadness or anger
(3) Timing of your post : The timing of when you publish your content is critical, and surely acts as an enabler in riding with current trends and sentiments.
(4) The Zing and Zest of the post itself : I mean the content itself has to be unique, new, relevant, positive and refreshing in its message and in articulation. Pictures / Videos are definitely more effective, but there are blog posts and even tweets which have gone viral, so it really depends on the content
In this post, I’m sharing a round-up on the many views / perspectives written on the subject of “viral content”. You’d think after reading all of these – I now know the magic mantra and am on my way to create the “viral content” of tomorrow. How I wish! 🙂 In spite / Despite so much written on the subject, this is a tough one to crack, and even all the “Content Gurus” don’t seem to have a consensus.
Nevertheless, let me share the posts..
Lastly, an interview from Brian Solis which is real, well-grounded and probably one of the best advice I’ve come across
What is your mantra? Leave a comment to let me know