It is the “digital” age. Customers expect digital presence of businesses / brands, the business ecosystem (supplier, partners et al) expects a digital presence , competition across industry / the globe is adopting digital strategies, the gurus / experts say that digital is the way forward, your grandparents / grandchildren talk the digital language, your spouse / kids were Whatsapp ‘design(er/ed)’ clothes / FaceBook T-shirts / Twitter bird accessories and even your dog possibly says “Digi Digi” instead of “Bow Wow” :)! Welcome to the Digital world..
The thing about “digital” is it is everywhere, and yet there is no standardize universal definition on what it really is. It can mean so many things to so many people, since its breadth and depth is very vast. Now, many times I get asked “What is digital marketing?”
I came across an the answer in an infograhic, so sharing below.
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