I was recently involved in an exercise to evaluate multiple marketing automation tools. As I scanned through the market for solutions, I was impressed by the number of options and capabilities of many of these tools.
But first things first | As a marketer, I believe “marketing automation” is BIG BUSINESS! It is also critical if a marketing team needs to show outcomes and impact beyond vanity metrics.
So what is Marketing Automation? According to Wikipedia, “Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks”
Obviously the best way to do marketing automation is through the usage of automation tools. In this post, I am listing some of the marketing automation tools
What marketing automation tools have you come across? Leave a comment to let me know
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