As a digital / social media / new age marketer and blogger, I am also looking for ways to track and monitor social media buzz. Over the years, I’ve realized that it is important to track and monitor social media across 2 parameters
1) Social Media Buzz for your brand – , i.e., What is being said / not being said about your brand
2) Social Media Buzz for your competitors brands – , i.e., What is being said / not being said about your competitor’s brand
Social Media Monitoring is critical because it can provide important insights to what the end consumer / users likes / dislikes, values and . This is an invaluable input for any business in defining / refining your strategy / service / solution portfolio.
A while back I was involved in an exercise to evaluate different social media monitoring tools and was impressed by the number of solutions available in the marketplace. I came across several articles which helped me in my analysis. In this post, I am sharing a round-up of some of the most useful articles. If you are planning to invest in tools for social media monitoring / listening, this post should help!
Columnist / Byline In : Economic Times | Huffingtonpost | Wipro | NewsCred | Marketo | Finextra | Inc42 | Business2Community |ProBlogger | Famous Bloggers | TheNextWomen|Nasscom | SheTheTVPeople | PaulWriter | WomensWeb | Sheroes | PeopleMatters | YoWoTo | 12Most.com | Parentous| The Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]
Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job”
Quoted in “The Best Advice you’ll receive as young women starting your careers”
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”