Tweetchat with B-school students on “Navigating careers in large organizations”

Last week, I had the opportunity to be an invited guest for a tweetchat on “Navigating long term careers in large organizations” exclusively for B-school students

 

WiproTweetChatLatest

It was interesting and exciting to be part of the tweetchat – primarily to interact with B-school students from all over India. It was very well attended, and a busy 1 hour- I really don’t know how the time zoomed by. While the discussion covered a range of questions on career choices, work motivation, new age skills and work – life balance..

The Storify of the session is here. A snapshot overview of the summary is here

Some amazing session feedback is below:

By Nischala Murthy Kaushik Posted in Life

Nischala’s writings of Jan 2016 | A round-up…

On popular demand … Starting 2016, I will be sharing a curated list of my writings for the month here on this blog.. I hope you enjoy reading as much as I enjoyed writing. In this post I am sharing a round-up of all my published posts for Jan 2016.

Blog – Nischala’s Space, Thoughts and Expressions

Marketing Campaigns – 12 points to fast-track your success

Round-up of all the Marketing Awards you can apply to

Women led startups – What impedes growth?

Keen to attend a marketing event in India? Here is a list for you

Huffington Post

10 M’s which can make or break a woman’s career

10 fail-proof ways to love yourself everyday

LinkedIn

The attitude matters : more than knowledge and skills? Leadership Lessons from kids

10 (+1) choices which can transform your life (and career)

After 100+ LinkedIn posts the most important lesson is | “The (personal) story matters, but the publishing platform matters even more”…

Why you should NOT do a startup?

What are your objectives for 2016?

The Attitude matters | Leadership Lessons from Kids

Time Management Tips to boost your productivity at work

My Payments Wishlist as a consumer – for 2016 and beyond

FinExtra

Why you should NOT do a fintech startup?

What is the most important decision a corporate treasurer makes?

Sheroes

Got cash? Invest in a startup

WomensWeb

How to get what you want? Leadership Lessons from kids

Blog – Verve : The Quintessence of my life

How to live fully and not die slowly

The best thing you can sometimes do

At the cross-roads

 

Image

Marketing Campaigns – 12 points to fast-track your way to success…

Campaign

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers, Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
2015 101 Inspiring Women aka Rockstars
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Round-up of all the Marketing Awards you can apply to…

Awards Awards Awards – It is about meeting people, getting appreciation for work done, learning what contributed to others success stories, and most importantly recognizing winners and excellence in work. As a marketing professional, I have been keen to curate a list of global marketing awards which are popular and well known for a long time..

So in this blog, I have attempted to list down all the awards I have come across during the course of last year. Hoping some day in the future – I will be on the stage to collect one or many of these awards :). Till then, read away!

Award Name Last Submission Date Last Award Date
AMES AWARDS 2015 20 March, 2015 3 June, 2015
APAC Effie Awards 2015 December, 2014 April, 2015
B2B Awards June, 2014 November, 2014
CLIO AWARDS 1 July, 2015 30 September, 2015
CRN Sales & Marketing Awards 20 March, 2015 , At 5PM 2 July, 2015
Hermes Creative Awards 10 April, 2015 Around 1 May
ITSMA 12 June, 2015 3 November, 2015
International Content Marketing Awards 2015 4 September, 2015 3 December, 2015
M&M Global Awards 2014 Before 15 July, 2015 3 September, 2015
Marketing Excellence Awards – By CIM NA 27 April, 2015
Marketing Society Excellence Awards 2015 6 February, 2015 1 June, 2015
Summit Creative Award 30 March, 2015 1 August, 2015
Summit Effectiveness Award 27 July, 2015 NA
Summit Emerging Media Award 2 November, 2015 NA
The Markies Honor Excellence in Marketing 16 January, 2015 31 March, 2015
The Communicator Awards 13 March, 2015 Around 25 June
6th CMO Asia Awards for Excellence in Branding & Marketing NA 11 August, 2015
2015 Promotion, Marketing and Design Global Excellence Awards 6 March, 2015 – 12 March, 2015 11 June, 2015
2015 Marketing Awards NA 4 June, 2015

Special thanks to my colleague Prerna for helping me in curating this..

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers, Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
2015 101 Inspiring Women aka Rockstars
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Women led startups – What impedes growth?

I have been interested and fascinated by the startup world and ecosystem in India for the past 2 years. In this duration, I have read and interacted with many startup teams – school friends, college friends, mummy friends, family friends, business connections, social media networks, media connections… All from a diverse backgrounds, industries and parts of the world..

Specifically in India, going the ‘startup’ route is increasingly being considered cool – Thanks to the big money, swanky offices, media publicity, potential impact…. and most recently, the government focus on startups.

On one side, with the Government of India’s #StartUpIndia initiative which is about “Starting up a startup revolution“, there is a lot of buzz in almost every quarter on how 2016 could be the year of startups in India. On 16 Jan 16, India’s new national startup policy will be released to tap into “India’s much celebrated entrepreneurial spirit“. I am looking forward to this…

On the other side, whenever I read or interact with women led startups, I am happy to see women ‘taking charge’ of their lives and venturing into unchartered territories.  On the other side, I also see several growth inhibitors – Beyond policy and process. Many times I wonder why or how “gender” can make a difference.. After all, we are moving towards an era of equal access of opportunities to both men and women, so why should gender matter?

Well, IT DOES matter and make a difference in the startup world.. In this infographic post, I am sharing my views and insights on the ABC growth impediments for women led startups…

ABCD for women led startups

What do you think impedes the growth of women led startups? Leave a comment to let me know..

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers, Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
2015 101 Inspiring Women aka Rockstars
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Keen to attend a Marketing Event in India? Here is a list for you!

I was in conversation with an old friend of mine who is a globe-trotter, and attends zillion business events every year. During one conversation,

Me: “Why do you travel all over the world to attend so many events..?

She: “Three reasons.. Networking Networking Networking

I think that pretty much sums up why anyone should attend an event. Be it a real-world / virtual event – my Top 3 reasons for why anyone should attend events are
1) Business / Professional Networking
2) Learning – Hear from the best-brains / most experienced thought leaders / influencers
3) Building a personal brand

As a marketing professional based in India, I was recently trying to create a calendar for Marketing Events in India that any marketing professional could plan to attend. In this post, I’m sharing the curated list based on month.

The aim is to create a handy reference for anyone who wants to attend marketing related events. Most of these events occur once a year. Below created based on 2015 schedule.

February

The India Digital Summit [IAMAI]

World Marketing Congress [AIMA]

March

Digital Marketing Forum [Adobe]

Ad-Tech

IT Marketing Summit [PaulWriter] 

May

Digital Marketing Conversations [IAMAI]

June

Marketing Conclave [IAMAI]

Digital Enterprise Transformation Summit [Frost & Sullivan]

Did I miss any event? Leave a comment to let me know..

Please Note:: I will be updating this list periodically.

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers, Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
2015 101 Inspiring Women aka Rockstars
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

2015 | The Year that was – Social Media Accolades, Writing, Events and more..

So 2015 has almost come to an end.. As I look back at this year gone by in terms of my journey as a writer / blogger, I think I have come a long way. This year has been one of many firsts for me, many dreams come true, and many new opportunities coming my way – Thanks to my writing and social media connections..

The most significant for me (in random order) were:

  1. Being featured in a full page newspaper article in Deccan Chronicle
  2. Making a debut on Huffingtonpost (which has been with me for about 2 years now!) and EconomicTimes
  3. My blog featured among the Best Marketing Blogs of India
  4. Publishing a total of 250+ posts across my own blogs and guest blogs which have garnered a total of views of 2.1+ lakhs; Of special mention is being able to post 100+ blogs on LinkedIn
  5. A highly interactive, energitic and applauded session to 110+ digital marketers on “The Art and Craft of Content” based solely on my journey as a ‘content crafter’
  6. Veteran journalist and respected writer Madhavan Narayan (who is a write par excellence) telling me that “I am really bright” in our first real-world rendezvous. Sometimes compliments from unexpected sources stay with you forever..
  7. Being a speaker at several online / offline events on topics dear to my heart
  8. Being involved with the Indian startup community
  9. LinkedIn Editor (India) writing to me telling ” I have been enjoying your posts” and then featuring a lot of my writings on Pulse.. And of course, all the appreciation, comments and reader feedback for all of my blogs / writings
  10. 54+K views for my writings on FinExtra (the leading resource for the global fintech community) – I never expected this

As I looked through my writing, a curated timeline of some of the best / most popular / personal favorite posts and highlights in terms of events and collaborations was absolutely due. So here goes…

JANUARY 2015

Debut on Huffingtonpost | “From a Daughter to a working mother | Let us make it happen

1st ever Newspaper interview on Deccan Chronicle

FEBRUARY 2015

Huffingtonpost | 9 Ways to Define your personal legacy

MARCH 2015

Debut on EconomicTimes | “The Women At Work Manifesto | Investments women should make at the start of their careers

Huffingtonpost | “50 Things I wish all women knew (and understood) at the start of their career

Huffingtonpost | “The 3 Toughest Lessons to teach your kids

Huffingtonpost | “12 Choices that can change the course of your life

APRIL 2015

Featured in | SEOlympics: Top Marketing Blogs of India

PaulWriter | “Why (and When) Marketing succeeds or Not? – 5 Key Points

MAY 2015

Huffingtonpost | “9 Life Lessons our kids need to learn

Huffingtonpost |”4 Tough problems that every working mother battles

Huffingtonpost | “12 reasons why people have extramarital affairs

JUNE 2015

Debut on Newscred | Content Marketing 101 – What I’ve learned creating more than 3000 pieces of content

Huffingtonpost | Open Letter for the case and cause of India’s retired workforce

Huffingtonpost | 9 Ways that reading will change your life

PaulWriter | Essential Skills for the new age marketer

JULY 2015

Debut on Marketo | 7 Lessons to help you produce content that converts (also live on PaulWriter)

Debut on Inc42 | 7 FAQ’s from Entrepreneurs on Digital Marketing; Answered

Huffingtonpost | The Great Indian ‘Tuition Raj’

Debut on Finextra | A mollet (mobile wallet) for the masses – 9 pieces that complete the puzzle

Inc42 Collaboration

AUGUST 2015

Economic Times | Mobile Payments Game – Is the winning move about habit formation?

Huffingtonpost | 15+ reasons why women should work?

Finextra | Mobile Payments – Technology in quest of an experience to create?

Invited Speaker at Event | Making your network your networth

TLabs Collaboration

Submission for SXSW 2016 Interactive Panel Picker on the topic “Did You Say “Content”? That’s Passé. It’s Cont-Art” [Theme: Content and Distribution, Format: Solo]

SEPTEMBER 2015

Huffingtonpost | The A to Z of a fulfilled life

Debut on BizDivas India | The Power of Networking and why you should do more of it?

Featured on Women Inspiring Wednesdays | Wiser after the 4M’s (MBA, Marriage, Motherhood and Medical Issues)

FinExtra | CMO required for a fintech startup? No! No! No!

FinExtra |  Why understanding human behaviors is key for payments innovation?

FinExtra |  Why getting the basics right is absolutely essential for fintech startups?

OCTOBER 2015

Huffingtonpost | How Mobile Payments can transform customer experiences?

FinExtra | Who should be the CEO of a fintech startup? The Finance expert, the Technology expert or not an expert?

FinExtra | The 3 T’s of Today’s Consumer Payments – Trust, Technology and Timing

FinExtra | Thinking of a new mobile payments solution? The 5 points that will be key to long term success

FinExtra | Mobile Commerce, Mobile Payments, Mobile Wallets – Where do the boundaries lie?

NOVEMBER 2015

Huffingtonpost | 5 Situations when the word Sorry means nothing

Invited Guest for the live TweetChat on #MyDigitalStory by SheThePeopleTV

PaulWriter | Mobile Commerce, Mobile Payments, Mobile Wallets – Where do the boundaries lie?

FinExtra | Trending in India | Running a WhatsApp Business

FinExtra | Mobile Payments – Speed and convenience at the cost of human relationships?

FinExtra | The 3 C’s which catalyze mCommerce – Content, Community and Campaigns

FinExtra | Competitor Intelligence for fintech startups – Necessary evil?

DECEMBER 2015

Featured among 101 Inspiring Women a.k.a Rockstars

Huffingtonpost | 10 More Life Lessons our kids need to learn

WomensWeb | 15 Life Lessons that 2015 taught me

FinExtra | When will mobile payments reach the tipping point?

FinExtra | B for Blockchain and C for Content – Do these worlds meet?

 

What did you like best about my 2015 writings? What would you like me to write about in 2016? Leave a comment to let me know…

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers, Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
2015 101 Inspiring Women aka Rockstars
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

 

By Nischala Murthy Kaushik Posted in Life

Want to conduct an online survey? Here is a list of free survey tools

In the last 6 months, I’ve had to conduct several online consumer surveys as a part of my professional responsibilities as a marketer. As I scanned through survey tools to identify this marketspace, I found several cool survey tools. In this post, I am sharing a round-up of free online survey tools:

Google Forms

Survey Monkey

Fluid Surveys

Kwik Surveys

Typeform

Zoho Surveys

What tools have you used to create online surveys? Leave a comment to let me know

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

B2B Lead Generation | 4 Things which make all the difference…

B2B (Business 2 Business) Lead Generation is the process of capturing interest in a product or service for the purpose of developing a sales pipeline. It is generally time-consuming, a lot of back-end operational work and needs perseverance in the long run. It is necessary, but not so nice to do! Which is why I find that most marketing / sales people often tend to miss out on some basic steps / activities which can make all the difference in building a robust sales pipeline and conversion. In this post, I am going to share 4 key points which I believe make all the difference in the B2B Lead Generation process:

Know Your Customer

As basic as it sounds, too many business development professionals who are tasked with lead generation activities don’t prepare enough before a customer meeting. They don’t make a genuine attempt (in terms of time and efforts) in learning about their customer. They assume a lot. They think they know, but in reality they don’t.

As a rule of thumb | Before any customer meeting, one should strive to know more about:

  • Profile of the company – with details and insights on the company history, growth, evolution, priorities, technology landscape, business model, leadership, geography presence, revenue, profitability, etc. Whatever is available in the public domain, needs to be read. And if there is a way to learn more from someone associated with the company (like a supplier, partner, employee, analyst, etc.), it would be worthwhile to attempt to know more
  • Individual Profiles – Details on the individuals you are meeting prior to a meeting. A little knowledge on their background, interests and causes they are associated with helps in building a personal rapport when you meet / talk in person. With the power of social media, there is lots one can gather about an individual even before connecting one-o-one.

 Lead Qualification

‘Lead Qualification’ is simply about doing the required due-diligence with the customer / trusted intermediary on whether there exists a business opportunity or not. The most effective lead generation is when you can bring every single “lead” from the “Top of the funnel” (TOFU) moves to the “Middle of the funnel” to the “Bottom of the funnel” (BOFU). And for that, early lead qualification makes all the difference. “Full funnel Optimization” is indeed the dream of most sales professionals, albeit tough to achieve.

In my experience, at the ground level – It really all depends on what you are measured on. For e.g.: If you are measured on the number of leads you generate, then the priority would simply on generating maximum leads. If you are measured for % conversion at every stage of the funnel, then you will put in more efforts on ‘lead qualification’ to ensure that the probability of lead conversion is higher.

 Lead Nurturing

‘Lead nurturing” is the art and craft of staying connected and engaging in meaningful dialog and interactions with a potential customer. There is a science and skill to it. The below picture says it all!

Lead Tracking

Last but not least, if you don’t track or measure it – the chances of it getting done are lower. So the key is to define a periodic frequeny in which the leads will be reviewed by all key stakeholders. And agree on specific action plan with timelines (if follow-ups are required!). If a lead is out of sight, then it goes out of mind – both your mind and the prospect’s mind!

So what do you think is the most important step for effective B2B lead generation? Leave a comment to let me know…

A version first appeared on LinkedIn

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

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