Infographic | What every blog post should have?

11 Essential Ingredients Every Blog Post Needs [Infographic]

Like this infographic? Get content marketing advice that works from Copyblogger.

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Mention in | “Open Letter to Women looking for job
Mention in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?

Infographic | Total Social Network users in 2015 (Millions)

I always wonder how the growth of social network users will be in 2015. What will be their demographics and which social channels they will adopt?

Below infographic is an excellent compilation which highlights interesting perspectives:

[Src: Adweek ]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost | Business2Community | WomensWeb | Sheroes | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in | “Open Letter to Women looking for job
Quoted in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?”

Infographic | 10 rules that make an infographic cool, effective and viral

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Mention in | “Open Letter to Women looking for job
Mention in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?

Infographic | Art of Social Media – Top 10 Power Tips

Social Media is a science, skill and art. And as I try to master them every day, I always look for resources to assist. Below infographic is a good one for exactly this.

 

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Mention in | “Open Letter to Women looking for job
Mention in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?

 

Infographic | How to make content shareable on Social Media?

As a marketer, blogger and social media strategist / practitioner – One of the questions which keeps me on my toes is “How to make content shareable on social media?“. Because it matters for your brand. And more than anything, it is a pseudo-indicator that your content is being read, and that your reader is able to connect / relate to what you are sharing. Not to mention that it gives you a definite high. So in my view “A social share is like a social endorsement / compliment of what you are saying” – Either your reader learned something, felt something or thought that there was something in the content piece worthy of a share. One of my published content pieces was shared 10K+ times in 3 days, and the ‘writing / reader’ insights I gained for that one post was invaluable. So what content shares is also a proxy-indicator of what a reader wants to read more of.

In my personal view, below are some of the reasons why a content piece gets shared
1) Compelling headline
2) Unique perspective / point of view
3) Powerful visuals (video, infographic, photo)
4) Brings out a deep human emotion – Mostly makes a reader happy, gives hope or makes them cry
5) Provokes one to think
6) A well-crafted story (true/ personal – the better)

And I came across this interesting infographic on why content gets shared. So posting it on the blog:

[Src: http://www.adweek.com/socialtimes/shareable-social-content/485050?red=at]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Mention in | “Open Letter to Women looking for job
Mention in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?

Infographic | why content for SEO?


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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Mention in | “Open Letter to Women looking for job
Mention in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?

Infographic | So what do the ‘Content Marketers’ do?

So the BIG question is what exactly do the ‘content marketers’ do? Sharing below an infographic which sheds light on this

[Src: https://www.pinterest.com/pin/49398927136065948/ ]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | Video Marketing Trends for 2015

Videos are the new content hero, and video marketing is probably the hero’s vehicle to achieve ‘stardom’. Many marketers struggle to create videos that deliver the desired impact.

Following are critical for video marketing success

  • 1) Defining the objectives of creating a video content
  • 2) Finding who is the target audience and their customer persona before you define the video concept
  • 3) Finalizing a video concept – What is key is that the concept in unique / novel, interesting / catchy and has a wow factor. Humanizing the video so it brings out an emotion in the audience is important
  • 4) Using the right resources / tools to create a video
  • 5) Promoting the video

And as I was browsing for how to create compelling video content, I came across the below infographic which provides good guidelines on video marketing trends. Hope you find it useful

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | So,What is “Digital Marketing?”

It is the “digital” age. Customers expect digital presence of businesses / brands, the business ecosystem (supplier, partners et al) expects a digital presence , competition across industry / the globe is adopting digital strategies, the gurus / experts say that digital is the way forward, your grandparents / grandchildren talk the digital language, your spouse / kids were Whatsapp ‘design(er/ed)’ clothes / FaceBook T-shirts / Twitter bird accessories and even your dog possibly says “Digi Digi” instead of “Bow Wow” :)! Welcome to the Digital world..

The thing about “digital” is it is everywhere, and yet there is no standardize universal definition on what it really is. It can mean so many things to so many people, since its breadth and depth is very vast. Now, many times I get asked “What is digital marketing?”

I came across an the answer in an infograhic, so sharing below.

[Src: https://www.marketingtechblog.com/what-is-digital-marketing/ ]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Do you participate in Tweet Chats? 6 Compelling reasons you should..

I started participating in Tweet chats several months ago. At first, it was just out of curiosity. Over a period of time, I realized the many benefits (not to mention, I enjoyed myself too!) and continue to participate in a few chats regularly. Some of the Twitter chats that I’ve been part of include #Bufferchat, #Eduin, #IndiaHrChat, #chrdx, #hrtrends, etc.

According to this Forbes article, a Tweet chat is a live Twitter event, usually moderated and focused around a general topic. To filter all the chatter on Twitter into a single conversation a hashtag is used. A set time is also established so that the moderator, guest or host is available to engage in the conversation.

From what I’ve read, the very first Tweetchat (popularly known as #blogchat) was hosted Mark Collier in March 2009. The response was so good that Mark continues to host this chat every week – 8 PM Central. Each week a different blogging topic is chosen, For e.g.: sometimes it is about personal blogging topics, other times the focus is about business blogging. There are more than 5000 tweets on an average during every 1 hour chat session!!! For more details, click here .

Whether you’re an entrepreneur, a corporate, an individual, or a community manager – there are many good things about participating in Tweet chats. In this post, I’m listing 6 compelling reasons to be part of Tweet chats

Tweetchat WHY
(1)   You think : One the reasons why I enjoy being part of Tweet chats is that they compel you to “think on your feet” about very pertinent questions around a topic. Questions which may be you’d never think about. By being part of a tweet chat, not only do you have to think – but answer publicly state your response. So you really need to think quickly and respond concisely and creatively (in 140 chars), which is a good exercise for your left and right brain!

(2)  You learn : The other most important benefit of being part of tweet chats is that you learn about the subject under discussion, and a social media skill on how to participate in tweet chats . Most tweet chats involve a combination of personal opinions / perspectives and also generous sharing of previously published articles / resources on the topic in question. So you get to access to some of the best online resources around a subject which is a great learning experience

(3)   Your social network only gets better as you connect with a diverse set of individuals / businesses : This is probably one of the most important reasons to be part of Tweet chats. Your networks and relationships make all the difference – both in your professional life or personal life, and especially in the socially connected world. The best way to nurture a relationship is to invest in it – with time, with valuable content, with positivity. Most of the regular tweet chats also have a guest on the chat – Someone who is an expert in the area and he /she shares their perspectives on the questions. Tweet chats provide a great opportunity to connect and converse and engage with the experts, thus setting the initial foundation for any future interactions

(4)  You get diverse global perspectives for the same question : This is again one of the key reasons to be part of tweet chats. Many times I find just “listening” to many unique / personal responses to the same question can be a huge learning experience. Reading the insights and trends which give you a holistic view on any subject is in itself is a huge take-away

(5)   You can get answers to your own queries : The other good thing personally for me is that many times if I have a question, I raise it during tweet chats and invariably get some of the best answers. So it is like “googling” for your query, just that here the responses are from people who know / are genuinely interested in the subject under discussion. And many times there are several global industry experts / gurus who join into these discussions.

(6)   You enhance your own online brand : Sharing your unique views, voice and perspective based on your experiences / thoughts during a tweet chat gives you an opportunity to create and enhance your own online brand – What you say makes all the difference in the online world , and goes to create and enhance your online brand.

And all of the above with the only investments as your time, your thoughts and a willingness to share…  Those are my 6 reasons.. Do you participate in tweet chats? Yes / No.. Why? Leave a comment to let me know..

Suggested Readings

http://blog.tweetchat.com/blog/
http://www.likeable.com/blog/2011/07/whats-the-roi-of-a-tweet-chat/
http://www.socialmediaexaminer.com/twitter-chats-with-pam-moore/
http://www.socialmediaexaminer.com/tag/tweetchat/
http://blog.hubspot.com/blog/tabid/6307/bid/28979/8-Steps-to-Hosting-a-Successful-Twitter-Chat.aspx
List of Tweet chats @ http://www.gnosisarts.com/index.php?title=Tweetchat_Wiki/By_Day#.VCyQImcxNyU