A few days ago, I was invited to take a session on GTM (Go-To-Market) at a B-school. It was great to go back to a B-school after so many years, and more so to share knowledge and insights based on my experiences. I wondered what I should cover in this session. After much consideration and deliberation, I decided to cover the subject from a practitioner point of view, covering specifically what I wished I had known about GTM before I did the GTM for several platforms / solutions / services.
My presentation for the session is here.
It was well recieved, and was great to interact and engage with some bright young minds and hear their ideas on the subject.
Some feedback from the session is below:
“Wonderful session on Go-to-Market. Great insights and exercises. One of the brightest minds I saw.”
“Excellent session, extremely interactive with superb caselets. Will be looking forward to another session”
“The session was great and interactive. It gave us an understanding about GTM strategies with real-life examples”
“It was a very different session from our daily sessions and I really enjoyed. Full of insights and examples ; and the choice of topic was extremely important for us.”
“Very interactive and information. Practical examples were very good”
“Engaging, informative and practical examples – very good”
“Engaging exercises and clarity of thought”
“Something that the institute has been missing so far – Highlight engaging informative and of course an excellent speaker”
“Refreshing activities for expanding our thoughts on marketing”
“Implications of what we have covered in text books”
“Very interactive session”
All this feedback is a good catalyst to continue engaging with B-schools !
Columnist / Byline In: Economic Times | Huffingtonpost | Wipro | NewsCred | Marketo | Finextra | Inc42 | Business2Community | ProBlogger | Famous Bloggers | TheNextWomen|Nasscom | SheTheTVPeople | PaulWriter | WomensWeb | Sheroes | PeopleMatters | YoWoTo | 12Most.com | Parentous | The Change Blog | Women Inspiring Wednesdays
Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront
Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | #PowerWomenAtWork – the drivers of change
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job”
Quoted in “The best advice you’ll receive as young women starting your careers”
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”
Speaker Sessions, Panel Discussions and Events (Real and Virtual):
“Career Investments that every women at work should make” ; Speaker session at Intel
“Navigating careers in large organizations” ; Tweetchat hosted by Wipro
“Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
“MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
“The Art and Craft of Content” ; Speaker session at Wipro
“Importance of Mentorship for women” ; Sheroes Summit
Other events / conferences that I’ve graced : Bhasha , Shakti (Mar 2016), Surge , IAMAI (Feb2016), TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)