Men v/s Women | Color Choices and Preferences

Men are from Mars and Women are from Venus” said John Gray. In my personal view, Men are from Mercury and Women are from Pluto” – I say this just to highlight the differences is how men and women differ in very many things – Be it what we see, how we interpret things, what we understand and take-away from the same situation, how we are naturally wired, our preferences / likes / dislikes, etc. The list is endless.

As a marketer and communication professional, very many times I need to decide on the colors to use in different communication. From experience, I know that the colors make a lot of difference in how a communication is received. And hence, I was particularly interested when I came across the below infographic on how men and women view “colors”. Though dated, it highlights some key insights.

Key Take-Away for me was “Blue reigns supreme” – and it is no wonder that almost all the large brands use blue generously (For e.g: FaceBook, Twitter, IBM, Intel, IE, etc.)

[Src: Kissmetrics]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | What to do before you click “PUBLISH” for your content?

 

Before You Click Publish

Via Salesforce

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | 10 rules that make an infographic cool, effective and viral

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Mention in | “Open Letter to Women looking for job
Mention in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?

Infographic | Video Marketing Trends for 2015

Videos are the new content hero, and video marketing is probably the hero’s vehicle to achieve ‘stardom’. Many marketers struggle to create videos that deliver the desired impact.

Following are critical for video marketing success

  • 1) Defining the objectives of creating a video content
  • 2) Finding who is the target audience and their customer persona before you define the video concept
  • 3) Finalizing a video concept – What is key is that the concept in unique / novel, interesting / catchy and has a wow factor. Humanizing the video so it brings out an emotion in the audience is important
  • 4) Using the right resources / tools to create a video
  • 5) Promoting the video

And as I was browsing for how to create compelling video content, I came across the below infographic which provides good guidelines on video marketing trends. Hope you find it useful

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Being among Twitterati – What it takes and what it means?

First the good news..

The team at SheroesIndia wrote a post on “Must Follow Woman Influencers on Twitter” . It was a pleasant surprise to feature in that list among august company like Tanvi Gautam @tanvi_gautam , Ankita Gaba – @ankitagaba , Lakshmi Rebecca @lakshmirebecca , Kalki Koechlin @kalkikanmani , Gul Panag @GulPanag , Meeta Sengupta @Meetasengupta and Kiran Manral @KiranManral

The post starts off with “There are tons of women on Twitterati making their mark. SHEROES list down a few Indian women who are impacting the space in a massive way“. Being included as ONE among 20 Indian woman is indeed wonderful. I do follow many of them on Twitter, and I know that they are doing their bit and best to make a difference in their sphere of influence with their tweets.

Personally, this is the second time I feature in a list among Twitterati. The first one was in 2012 when Dr Tanvi Gautam create the first ‘epic list’ of 50 Indian Woman to follow on Twitter

Her list in her own words was about “A dedication it to all women thought leaders from Asia, not just from media and film, not just the corporate world but all the ones that are making a difference in their own way.”

Even today, the list is as relevant as it was 2 years back because the women from that list continue to make a difference in their own way. Some of the women who find a mention are
Kiran Bedi ‏ @thekiranbedi
Sairee Chahal ‏ @Sairee
Sania Mirza-Malik ‏ @MirzaSania
Kiran Mazumdar Shaw ‏ @kiranshaw
Sagarika Ghose ‏ @sagarikaghose
Azmi shabana ‏ @AzmiShabana
Anupama Chopra ‏ @anupamachopra
Rashmibansal ‏ @rashmibansal
Barkha dutt ‏ @BDUTT
Jessie Paul ‏ @jessie_paul
Naina ‏ @Naina
Sucheta Dalal ‏ @suchetadalal
Rujuta Diwekar ‏ @RujutaDiwekar

Being featured amidst such amazing woman was indeed a a great honor and a humbling moment. It makes you happy, get attention (both in the real world and virtual world) and is extremely gratifying. Being in the spotlight makes me happy. Recognition is a great motivator in Social Media and in life.

Interestingly both the lists have several common names too!

But that’s not what this post is about? It is about my views on Why such lists are important? Why these women find a spot on these lists? And what it takes to be here?

So first.. Why such lists are important?
(1) They bring together in one place some awesome women so anyone can follow them, read and hear their views, opinions and perspectives on one / many subjects. I know I’ve connected with many of these women and learned immensely from their tweets / personal interactions
(2) They put ‘women’ in the spotlight and that is extremely important because it motivates, it inspires, it sets an example to more women
(3) They enable fostering networks and relationships amongst women and that is indeed a powerful force to reckon with – which can be the catalyst and harbinger for the cause and voice of many women’s issues.

Why these women find a spot on these lists?
(1) They are genuinely inspiring in what they share and do – Just follow them, and you’ll know why they’re on that list
(2) They are genuinely trying to make a difference with their words / tweets and shares on Social Media
(3) They are passionate about specific causes – And continuously support them

And what it takes to be here?
(1) Time – In today’s day and age, the most precious asset is “time”. And any serious Twitter / Social media user would know that being active on Twitter takes time and energy (which many times comes at the cost of letting-go many other things in life – specifically if you are a woman!), especially if you intend to be on Twitter for the long haul. Almost all these women are regular, active and serious Twitter users, so they are giving it time, focus and attention
(2) Willingness to share and speak up – Almost all these women are not shy to honestly share their life experiences, personal stories of success or failure, views, opinions, perspectives on one / many issues. So they speak up and share when given the opportunity, and that only helps the cause of women in terms of inspiration and bringing to the fore-front many critical and real issues
(3) Positivity – Again almost all these women are extremely positive, optimistic and hopeful (most of the times) while being conscious of the realities of today – especially in the context of women’s issues, empowerment and endowment
(4) Value – At the end of the day, Twitter is a free social media platform. While being free to use, any Twitter user has complete freedom to choose whom he / she will Follow / Unfollow. So your tweets should be of “value” to anyone who is reading, and almost all these women continuously share valuable content / tweets

And yes, before I forget another pleasant surprise came my way a few days back. The kind folks at Femspiration sent my way a #FemTribute .
FemTribute
As I sign-off, I’d like to say Thank you to all those who create these lists, and to all the women who continue to make a difference in their own way , in their own sphere of influence!

What do you think? Leave a comment to let me know…

Colors, Marketing and Colorful Marketing

This week at work has been a lot of creating marketing assets and planning an integrated marketing campaign. Suffice to say, it was busy and I don’t know how time went by.  The one point which was much debated and discussed was COLORS!! :)

I can’t emphasize the role importance and significance of colors in any communication, and more so if it is a marketing related corporate communication. Colors can be the one and only reason why you and I read something or not, why I feel or think something after we read a specific communication. I guess it is the same for you..

So on my (delayed) post for this week, I’m going to share with you some of interesting and insightful points on the “world of colors”.

ONE COLOR can MAKE IT / BREAK IT.. Agreed?

 

The Psychology of Color

by Dehahs.

 

Color Psychology in Logo Design

Additional Readings

http://www.colormatters.com/

 

Social Media Marketing Mistakes – Are you making these too?

Social Media is everywhere. In the morning news, in the paper, in the bus / train / car, in the clothes, in the phones, in the here and there and everywhere. Almost everyone I know thinks Social Media is the new age God / Goddess if you will. The mantra (or myth) is that if one embraces Social Media, then it is one step in the right direction, specially in a business context.

And yet, so many companies make some very fundamental social media mistakes. So what are those mistakes that i’ve heard or seen. Are you making them too? Read below to figure it out

(1)    I hear about Social Media buzz, I sparingly use Twitter / FaceBook, I can speak about Social Media without sounding like a fool.. BUT I don’t REALLY UNDERSTAND Social Media. Please go take a Social Media 101 class

(2)    I’m sure Social is key for my business because everyone else is doing Social. Really? Please re-think

(3)    I’m sure that Social Media Marketing would be effective for my business, but I’m not really sure who my customers are and if they are active on Social Media. Really? Go check how you’re making money. Once you know your customers, ask / find about their social media presence

(4)  I don’t know if Social Media is right for my business. Read the article on   How to determine which Social media fits your business

(5)    I don’t really know what and how to measure on Social Media. Go figure

(6)   I need to hire a very social person to handle my Social Media business. No! Virtual social is very different from the real-world social, and they can be at two ends of the spectrum

(7)   Social Media Marketing is free. No! It takes time and Time is money, remember?

(8)   Spending lots of time on social media means I’m doing it right. Quantity and Quality are two different things right?

(9)   Social Media Marketing is about putting someone all the time on Social media. Oh! No not really! They should be doing the right things on social

(10)  It is better to be in Social Media and do something than not be on Social Media. Hmm.. Well debatable! But if you’re there, you better do something right. If you get it all wrong, then you’re better off not attempting Social

Questions to ask and answer for yourself

There is power in questions. The right questions. Questions which make you think, reflect, introspect. Questions which push you out of your comfort zone, which burst a few bubbles, which show you the real picture, which make you understand and realize many things.

Asking the right questions to yourself come sometimes be the best gift you give yourself. Simply because when you ask the right questions, your thoughts are channeled in the right direction.

As I look back at my own life, some questions have been eye-openers for me.. Some have changed my outlook to life.. And many have changed my life.

In this post I’m sharing some of those powerful questions with you in the hope that they compel you to introspect and internalize life’s many lessons.

1) Am I doing things that I love?

If you are doing things you love, then great. If not, then you probably would give one of the following reasons –Circumstances out of my control, Other Priorities, Unplanned / unexpected situations, Never ending Constraints, Commitments to be honored, Personal Limitations. Well, do remember that every human-being anywhere on this earth (either today or generations ago) had / has one / many of the above at one / many phases in life– So you are not alone. And yet, some people always find or make the time to do things that they love. Maybe you need to just squeeze in that little time to do things you love or make a vocation of the things you love. Doing things you love will almost always make you happy. Even if it is for 10 minutes a day. For some this joy comes in reading, for some in writing, for some in watching TV, for some in sleeping, for some in creating something worthwhile.. Whatever it is.. Discover.. Make time for it. and Do it! It makes a difference

2) Am I learning enough?

Learning is a very important dimension to personal growth and development. It does not matter what you are learning, from whom you are learning, how you are learning, how much you are learning – But what’s important is that you learn consciously and invest some time and effort regularly to learn new things. If in your own assessment you are not learning enough, then it’s important to identify what you want to learn and set aside time on a regular basis for learning. I honestly believe if you love yourself, you will make an attempt to learn something new regularly. Try it and see for yourself if you don’t believe me

3) Am I content with the current state of my overall health?

The fact is that your overall state of health and well-being will determine the quality of your life today and tomorrow. Hence, it is imperative that you take time to invest in your overall health and wellness. In reality, you know your state of personal health the best, and hence you would be the best judge. If you are not content, then it’s time to ask yourself what is it that you need to, want to do and should do to improve it?

4) Am I really happy with myself?

Another very profound question – But the answer to which can sometimes be a revelation to you. Simply because you try to make everyone around you happy; and end up unhappy with yourself. While it is great to make others happy, it is also important that you invest in your own happiness. So do mull over this and see if you need to change one / many aspects of your own life

5) Am I spending time with those who matter to me?

Again, time is one of your most valuable personal assets. So use it wisely, and ensure that you earmark some time periodically for those who matter to you – It can be your family, friends, staff, acquaintances, colleagues, soul-mates, etc. But sharing your life with those who matter strengthens relationships and does wonders to your happiness quotient

6) Am I living life to the best of my potential?

You are endowed with infinite potential – Some you are aware, some unexplored and some ignored. But if you ask yourself this question again and follow it with Why? Why Not? – You will get the answers. Not just a Yes No kind of answer, but more importantly answers which will enable you to live life to the best of your potential

7) Am I happy with the current state of my immediate living environment?

Your current living environment – be it at work or office or anywhere else affects your thoughts, your energies, your productivity and your creativity. So make sure it is clean, well-organized and the way you want it to be – to get the best out of yourself

8) Have I made peace with my past?

Many of us tend to hold on to our past; and how ever hard we try we are unable to let-go. And in life it’s important to let-go and make peace with your past – especially the negativity. Just accept it and release the baggage  (Easier said than done, but it is not impossible!). Of course, it is wise to take the lessons along. And then focus your energies on the present and future

9) Am I giving enough?

In life, you give some and you get some. Most of us tend to receive more than we give. In the long run, it’s important to give – To friends, family, acquaintances, co-workers, an unknown face, a needy soul, someone less fortunate, another living being.

And what can you give? A smile, an advice, a thought, a good deed, an idea, a motivation, an inspiration, time, knowledge, support, a shoulder, a ear, a helping hand, a life lesson, wisdom..

10) Am I really experiencing life?

Are you really experiencing life – Love, Laughs, Romance, Tears, Cultures, People, Heart-breaks, Passions, Rainbows, Disappointments, Failure, Trials, Experiments, Cuisines, Technology,….. In the moment.. In this moment… And are you making the moment count? Because the more open you are, the more your experience, the more you enjoy and the more fulfilling life is…

Those are my questions for the day? What are your questions? And what are your answers? Leave a comment to let me know 

And just I was about to Publish this, I came across an excellent infographic titled “The Self-Reflection Manifesto” : 101 Questions to ask yourself. Truly powerful questions, right? Now read and answer for yourself

The Self-Reflection Manifesto

Explore more visuals like this one on the web’s largest information design community – Visually.


Originally published here

Asking for Help: Are you an A+ on a D-?

STRESS” – That 6 letter dreaded word! Stress can be the cause or / and effect of many a physical ailment, emotional upheaval, mental discord and dissonance, financial turmoil, and lack of a social life. Stress can be the one single cause that prevents many of us from doing our best in life. Stress can be the cause for many of us to stay awake all night. Bottomline, stress can be manifested due to several things in life, and stress has many manifestations in our lives.

As I observe, converse and interact with working women (especially working mothers) in India, I find that they are probably and possibly the “most stressed out” profile of people. The sheer diversity and complexity of issues women deal with on a regular basis is mind-boggling. Issues from demands of the workplace, office politics, marital discord, extra-marital affairs, new age parenting and dealing with the children of today’s era, self-confidence, sheer anxiety of dealing with every-day operations (the house-help, the cooking, the home maintenance, etc.), exhaustion and health issues, dealing with expectations of family / extended family, lack of “ME” time, financial woes, depression, etc. After all being a working woman does come with its share of challenges. Click here to read the multi-dimensional issues that she deals with.

As I look back at my own career and life, I strongly believe that 2 things can help the cause of “working women” / “working mothers” to deal with stress.

1)      Learning to say NO. Click here to read my earlier post on this

2)      Asking for help

In this post, I’m going to share a few tips and pointers for working women based on my personal experiences.

Refusing to ask for help when you need it is refusing someone the chance to be helpful.” BY Ric Ocasek

1)      The easiest way to get help is to ASK for it

Don’t be shy asking for help. It doesn’t mean you’re weak, it only means you’re wise

A lot of us find it hard to ask for help. I speak from experience here! I don’t know if it is due to our culture, upbringing, education or just the way we are wired. But I used to find it very very hard to ask for help. Until I became a mother. I then realized that it would be impossible to survive without help. So I asked for help. I used to feel very uncomfortable initially, but I learned over time. Today, I don’t think twice.

So, the important take-away

  • Be clear about what exactly you want help for. For e.g: “I need help at home in the morning” V/S “I need help from 7 AM to 8 AM to help me with cooking
  • The easiest way to get help is to ASK for it
  • Sometimes the best way to ask for help is to understand “how to do it”, and “to get it done”

2)      Too much help is not good either

Remember, if you ever need a helping hand, it’s at the end of your arm, as you get older, remember you have another hand: The first is to help yourself, the second is to help others.” BY Audrey Hepburn

 While asking for help is great, I know of too many women who ask for help for everything under the sun. To the extent that they just cannot do even basic things themselves. I know of women who don’t know how to draw money from an ATM or even women who don’t know where and how to buy vegetables! That is not good either. Simply because when you try and do something yourself, there is great learning in the experience. And with learning comes growth and self-confidence

So, the important take-away

  • Think before you ask for help. Answer honestly whether the reason you are asking for help is due to lack time, lack of ability or your habit of asking for help

 3)      Professional Help is fine too, nothing taboo about it

We can’t help everyone, but everyone can help someone.” BY Ronald Reagan

A lot of us are uncomfortable about hiring professional help for many things. Reasons range from lack of awareness on the kind of services in the market, to it being the first time you are asking for help, to that is just not the way it was always done. As an example, most Indian homes go through the annual house cleaning exercise during a festival like Diwali. It takes time, effort, can be exhausting and many times you’re not happy with the outcome. Last year, we hired professional cleaners for the job. They did a fantastic job and the house looked “brand sparkling clean and new”. It came at a price we were willing to pay. We wondered why we had not done it before. Check this interesting link on Life as a Service. There are so many interesting services out there, and so many service models which provide help.

So, the important take-away

  • Be aware of the kind of services in the market for different things. Read, speak to people and share your issues / solutions.
  • Be clear on how much you are willing to pay for a service

4)      Self-Help is the BEST HELP

To help yourself, you must be yourself. Be the best that you can be. When you make a mistake, learn from it, pick yourself up and move on.” BY Dave Pelzer

So, the important take-away

  • Before you ask for help, try doing it yourself
  • Sometimes, the best help you can do to yourself is to find effective ways to “do things. There is no need to re-invent the wheel for everything! Someone somewhere has done it before. Try to re-use the approach / methodology in your own context
  • Sometimes not to help someone is the best help

So as I sign-off, I leave you with a few questions…

Do you ask for help? NEVER? Hmm.. You get D-

Do you ask for help? ALWAYS? Hmm… You get D-

Do you ask for help? Sometimes based on the need / situation? Great! – You get A+

Can you do better? Worth a thought and a comment :)

Originally published here

Viral Content | A Marketer’s Dream, Dare, Delight or Doom?

“Viral Content” – Those 2 words can be the dream, dare, delight or doom for many a marketer.

A dream because you aspire for it

A dare because you can’t really say for sure if your content will go viral

A delight because if it does, then you are bound to be a hero / shero of some sort, in some circles

A doom because if it does not, then you are bound to be viewed with a critical lens, in some circles

And the reality of today is that “viral content” is probably the fastest & most cost-effective way to get your message out in the market place.

There are ample examples of content gone viral that it must seen easy to repeat the formula. But it is not so simple…

In this post, I am sharing from my personal experience as a content consumer what truly differentiates viral content from the rest

(1) A catchy compelling title : In today’s day of explosive content, you need to have a title which compels a reader to stop-by your content. The title has to be unique, inviting, enticing and engaging – And most important have mass appeal! Phew – Tough one to crack!

(2) Touching an emotional chord with a reader : From my personal experience, almost every piece of viral content that I’ve come across touched an emotional chord with a reader, i.e., it brought out a deep human emotion in a reader – joy, surprise, fear, contempt, disgust, sadness or anger

(3) Timing of your post : The timing of when you publish your content is critical, and surely acts as an enabler in riding with current trends and sentiments.

(4) The Zing and Zest of the post itself : I mean the content itself has to be unique, new, relevant, positive and refreshing in its message and in articulation. Pictures / Videos are definitely more effective, but there are blog posts and even tweets which have gone viral, so it really depends on the content

In this post, I’m sharing a round-up on the many views / perspectives written on the subject of “viral content”. You’d think after reading all of these – I now know the magic mantra and am on my way to create the “viral content” of tomorrow. How I wish! :) In spite / Despite so much written on the subject, this is a tough one to crack, and even all the “Content Gurus” don’t seem to have a consensus.

Nevertheless, let me share the posts..

7 Things Marketers Can Learn From 2,616 Viral Headlines.

7 Key Elements for Viral Content

 Social Media Images: 5 Ways to Go Viral

How To Make Your Content Marketing Go Viral

How to write copy that goes viral

57 Facts and Figures on the Money and Power in YouTube Viral Videos – Infographic

3 Reasons Why YouTube Videos go Viral

4 Key Elements for a Viral Video

5 Steps to Going Viral on Twitter

Top 7 Reasons Your Content Goes Viral

How to Make Your Content Go Viral

How to create viral content

When an Obituary Goes Viral

How to make something go viral: tips

How do I make my post viral?

Lastly, an interview from Brian Solis which is real, well-grounded and probably one of the best advice I’ve come across

 

 
What is your mantra? Leave a comment to let me know