CareerHacks for Women | What skills are key at what phase of growth?

Last week, I posted about my session at Intel on “Career Investment which are important for women at work. I had highlighted 9 areas of importance.

One of the senior leaders in the audiences asked an interesting question.

She said “9 is too much for anyone to do at any point. Can you highlight top 3-4 skills for women at different phases of growth“.

My response to this question is in the infographic below.

CareerHacks

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomenNasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | Parentous | The Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront  

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | #PowerWomenAtWork – the drivers of change
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
“Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Bhasha Shakti (Mar 2016),Surge (Feb 2016), IAMAI (Jan 2016), TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

My session at Intel on “Career Investments that every woman should make”

A few days ago, I was invited to Intel at talk about “Career Investments that every women at work should make” [PS: The request came out of my article on EconomicTimes]. From what I gathere, they conduct such sessions regularly as a part of their initiatives to enable and equip women to craft out long-term careers. Usually, internal women leaders are invited.

But starting 2016, they decided to invite people from industry. I was excited since I was the first external speaker, and that was an absolute honor.

It was a full house (much to the pleasant suprise of the organizer’s themselves), and very engaging and well recieved session.

My presentation is here.

The response and feedback from the session has been awesome. Some excrepts from the feedback are below:

“This was one of the best sessions I have attended on this topic. I can see what mistakes I am making and what areas I need to work on”

“Very true and loaded with real-life wisdom and experiences. Given me lots of food for thought”

“As a working woman, I know that I don’t invest enough in my personal brand and professional networks. Time for me to take action”

“It was great to listen another Indian woman who is experiencing a lot of similar issues like me. Sometimes just knowing that I am not alone is a great feeling”

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Surge (Feb 2016), IAMAI (Jan 2016), TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

The Power of Networks | Part of series “Looks & Cooks to Voices, Choices & Joys”

WD-Networks-New

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Surge (Feb 2016), IAMAI (Jan 2016), TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

Importance of Education in HER life | Part of series “Looks & Cooks to Voices, Choices & Joys”

Ed-Education-FInal

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers |  TheNextWomen | Nasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Surge (Feb 2016), IAMAI (Jan 2016), TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit (2014), PaulWriter -The Futurist CMO (2013)

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Looks & Cooks to Voices, Choices & Joys | Who has powered this series?

Power Voices

The marketing communication mistake most businesses make is…

Talking mostly about themselves, not about their customer and WIIFM (What’s in it for me?) with respect to the customer

A school friend of mine is part of an NGO whose work focuses extensively on skill development and income generation of children and women for a region in India. As with most NGO’s, they have “cash crunch” and hence need to raise funds periodically to survive and sustain their social work. For 2016, the NGO wanted to secure the funds by curating an art exhibition , and using a percentage of the proceeds from the sale of the art-work towards the NGO. Since she did not have any budgets / contacts for marketing / advertising / promotions, I offered to help her with some of these. All it took was my time and creativity, and all for a good cause – so why not?

The first thing I told her to do was to create a small visual invite for the event. When she sent me the first version, she had written about the trust which supports the NGO and put up a collage of the art work that would be on display during the exhibition.

“So, who do you think should attend this event?” I quizzed her..

Anyone who has an interest in art, and can afford to buy” she said

“OK, So can you describe your buyer in a bit more detail” I asked

“It would be the nouveau rich and wealthy. Folks from the show business, bankers, investors, business leaders from corpoartes, successful startups, sportspeople, may be even politicians” she said

So, when any of them read your visual invite, do you think they’ll attend?” I probed further

I don’t know. But I wish they do as the NGO needs the funds” she responded

I wish they do too.. But honestly, in the current avatar I doubt it. The invite speaks about the NGO and the trust that supports it. Do you think that would appeal to any art lover to compel him / her attend the event?” I pointed..

Hmm.. No, no really..So what do you suggest?” she asked

Well, for starters – Do mention what is unique about the art exhibition you are curating. Who is the curator? Who is the art critique? Who are the artists? What is so special about their paintings? And of course, mention the date, time, venue and any special guests / celebrities who will attend” I responded..

She agreed and did make the changes and sent me a note which said “I am very emotional about my work. Mostly, I am thinking just from the NGO’s point of view. Thank you for the feedback which compelled me to re-articulate the invite explaining What is in it for any art-lover to attend?

This not a one off example. In my experience, too many businesses (small, medium or large size) make this mistake – not once, or twice but a zillion times. After a point, the leaders / marketers become too emotional or inward focused that they completely miss out on the “customer / buyer perspective“. In the process, the business lose out – in terms of mind-share, market-share and profit-share.

As a marketer, I strongly believe that marketing communication is the one of  the most important aspects in business branding, sales and customer loyalty. If as a company / brand, your customer is unable to relate to your story in terms of any communication that you publish – then you’ve lost him / her.  In today’s competitive marketplace, that is a steep price to pay – both in the short-term and long-term.

So as I conclude, I leave you with 5 points you should bear in mind for all marketing communications:

1) Know your customer – His / her persona, what are their problems in context of what you are offering and most importantly, what channel is most effective to reach this customer base – For e.g.:TV, newspaper, radio, print ads, etc.

2) Create your marketing communication as a story which will connect with your potential customer base. Something which makes him / her think and feel “Wow! This is me that they are talking about…

3) In terms of communication content and style – Keep it short and simple. Jargons seldom work. Use visuals / images to give the message. Also be clear in terms of what you expect the communication to do for your business – For e.g.: Brand Awareness or Lead Generation or establish Thought Leadership, etc.

4) Answer “WIIFM” – What’s in it for me as a customer – Make sure this is very clear to anyone reading it

5) Ensure that your communication reaches the right (target) audience with the most cost effective channel (E-mail, SMS, etc.)

What are the best practices you follow in crafting marketing communications? Leave a comment to let me know…

First published on LinkedIn

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers, Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
2015 101 Inspiring Women aka Rockstars
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Image

Marketing Campaigns – 12 points to fast-track your way to success…

Campaign

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers, Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
2015 101 Inspiring Women aka Rockstars
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Round-up of all the Marketing Awards you can apply to…

Awards Awards Awards – It is about meeting people, getting appreciation for work done, learning what contributed to others success stories, and most importantly recognizing winners and excellence in work. As a marketing professional, I have been keen to curate a list of global marketing awards which are popular and well known for a long time..

So in this blog, I have attempted to list down all the awards I have come across during the course of last year. Hoping some day in the future – I will be on the stage to collect one or many of these awards🙂. Till then, read away!

Award Name Last Submission Date Last Award Date
AMES AWARDS 2015 20 March, 2015 3 June, 2015
APAC Effie Awards 2015 December, 2014 April, 2015
B2B Awards June, 2014 November, 2014
CLIO AWARDS 1 July, 2015 30 September, 2015
CRN Sales & Marketing Awards 20 March, 2015 , At 5PM 2 July, 2015
Hermes Creative Awards 10 April, 2015 Around 1 May
ITSMA 12 June, 2015 3 November, 2015
International Content Marketing Awards 2015 4 September, 2015 3 December, 2015
M&M Global Awards 2014 Before 15 July, 2015 3 September, 2015
Marketing Excellence Awards – By CIM NA 27 April, 2015
Marketing Society Excellence Awards 2015 6 February, 2015 1 June, 2015
Summit Creative Award 30 March, 2015 1 August, 2015
Summit Effectiveness Award 27 July, 2015 NA
Summit Emerging Media Award 2 November, 2015 NA
The Markies Honor Excellence in Marketing 16 January, 2015 31 March, 2015
The Communicator Awards 13 March, 2015 Around 25 June
6th CMO Asia Awards for Excellence in Branding & Marketing NA 11 August, 2015
2015 Promotion, Marketing and Design Global Excellence Awards 6 March, 2015 – 12 March, 2015 11 June, 2015
2015 Marketing Awards NA 4 June, 2015

Special thanks to my colleague Prerna for helping me in curating this..

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers, Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
2015 101 Inspiring Women aka Rockstars
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

The Power of Content, and some Content Myths Busted!

I believe in the power of the written word.
I believe in the power of content.

In this infographic, I have shared my views on the “power of content”?, and some content myths busted based on my personal experiences!

Content Myths

Liked it? Agree? Disagree? Leave a comment to let me know

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Marketo | Finextra |Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom |PaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

The Power of Networking and why you should do more of it?

A few days ago, I was an invited speaker for a session on “Making your NETWORK your NETWORTH“. It was a pleasure and honor to be on the stage, interact with an esteemed panel and connect with an interesting and diverse audience – at different stages and phases of their career trajectory.

The event will be memorable for me for a few reasons:

  • It was one of the opportunities which came my way purely due to my writing / social media connections!
  • It was interesting to hear the narratives of many diverse individuals and what they endure on a daily basis to keep their life and career going!
  • It was one of the times when I have taken online relationships to the real-world!

Everyone will agree that Networking is important, is powerful and can be a real game-changer as one navigates their career and life. Some of the key points I made at the event are below:

  1. Be clear on why you want to network – Simply because in today’s day and age, it is so easy to connect with a zillion people  – especially on social media. If you don’t know why you are forming connections, there is only so much value you can derive from those connections
  2. Plan and Prioritize based on your context and circumstances – The value you can get from networking relationships varies based on the phase of life / career you are in and the workplace environment you belong to (startup, corporate, etc.). So plan and prioritize on the networks you’d like to build based on your context
  3. Invest your time and energy – Any networking relationship is like a sapling. It needs to be nurtured.  You need to give them time and energy – in terms of ideas, inputs, conversations, comments, experiences, thoughts, connections, solutions, catalysts, face-time, etc. The strength of networks is almost always linked to how much you invest in them. More the investments, more the returns!
  4. Be prepared to Give  – All networking relationships are based on ‘Give and Take’. If you expect to leverage your networks for personal / professional interests, be prepared to also be leveraged by others. So you get as much as you give!

As I sign off, I leave you with the many ways in which networking can help any individual.

Networking

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Connect with me on Nischala’s Social World
Columnist / Byline in :  Economic Times | Huffingtonpost | Wipro NewsCred | Marketo|  FinextraInc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen |NasscomPaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”