Round-up of all the Marketing Awards you can apply to…

Awards Awards Awards – It is about meeting people, getting appreciation for work done, learning what contributed to others success stories, and most importantly recognizing winners and excellence in work. As a marketing professional, I have been keen to curate a list of global marketing awards which are popular and well known for a long time..

So in this blog, I have attempted to list down all the awards I have come across during the course of last year. Hoping some day in the future – I will be on the stage to collect one or many of these awards :). Till then, read away!

Award Name Last Submission Date Last Award Date
AMES AWARDS 2015 20 March, 2015 3 June, 2015
APAC Effie Awards 2015 December, 2014 April, 2015
B2B Awards June, 2014 November, 2014
CLIO AWARDS 1 July, 2015 30 September, 2015
CRN Sales & Marketing Awards 20 March, 2015 , At 5PM 2 July, 2015
Hermes Creative Awards 10 April, 2015 Around 1 May
ITSMA 12 June, 2015 3 November, 2015
International Content Marketing Awards 2015 4 September, 2015 3 December, 2015
M&M Global Awards 2014 Before 15 July, 2015 3 September, 2015
Marketing Excellence Awards – By CIM NA 27 April, 2015
Marketing Society Excellence Awards 2015 6 February, 2015 1 June, 2015
Summit Creative Award 30 March, 2015 1 August, 2015
Summit Effectiveness Award 27 July, 2015 NA
Summit Emerging Media Award 2 November, 2015 NA
The Markies Honor Excellence in Marketing 16 January, 2015 31 March, 2015
The Communicator Awards 13 March, 2015 Around 25 June
6th CMO Asia Awards for Excellence in Branding & Marketing NA 11 August, 2015
2015 Promotion, Marketing and Design Global Excellence Awards 6 March, 2015 – 12 March, 2015 11 June, 2015
2015 Marketing Awards NA 4 June, 2015

Special thanks to my colleague Prerna for helping me in curating this..

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers, Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
2015 101 Inspiring Women aka Rockstars
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Keen to attend a Marketing Event in India? Here is a list for you!

I was in conversation with an old friend of mine who is a globe-trotter, and attends zillion business events every year. During one conversation,

Me: “Why do you travel all over the world to attend so many events..?

She: “Three reasons.. Networking Networking Networking

I think that pretty much sums up why anyone should attend an event. Be it a real-world / virtual event – my Top 3 reasons for why anyone should attend events are
1) Business / Professional Networking
2) Learning – Hear from the best-brains / most experienced thought leaders / influencers
3) Building a personal brand

As a marketing professional based in India, I was recently trying to create a calendar for Marketing Events in India that any marketing professional could plan to attend. In this post, I’m sharing the curated list based on month.

The aim is to create a handy reference for anyone who wants to attend marketing related events. Most of these events occur once a year. Below created based on 2015 schedule.

February

The India Digital Summit [IAMAI]

World Marketing Congress [AIMA]

March

Digital Marketing Forum [Adobe]

Ad-Tech

IT Marketing Summit [PaulWriter] 

May

Digital Marketing Conversations [IAMAI]

June

Marketing Conclave [IAMAI]

Digital Enterprise Transformation Summit [Frost & Sullivan]

Did I miss any event? Leave a comment to let me know..

Please Note:: I will be updating this list periodically.

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers, Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
2015 101 Inspiring Women aka Rockstars
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

B2B Lead Generation | 4 Things which make all the difference…

B2B (Business 2 Business) Lead Generation is the process of capturing interest in a product or service for the purpose of developing a sales pipeline. It is generally time-consuming, a lot of back-end operational work and needs perseverance in the long run. It is necessary, but not so nice to do! Which is why I find that most marketing / sales people often tend to miss out on some basic steps / activities which can make all the difference in building a robust sales pipeline and conversion. In this post, I am going to share 4 key points which I believe make all the difference in the B2B Lead Generation process:

Know Your Customer

As basic as it sounds, too many business development professionals who are tasked with lead generation activities don’t prepare enough before a customer meeting. They don’t make a genuine attempt (in terms of time and efforts) in learning about their customer. They assume a lot. They think they know, but in reality they don’t.

As a rule of thumb | Before any customer meeting, one should strive to know more about:

  • Profile of the company – with details and insights on the company history, growth, evolution, priorities, technology landscape, business model, leadership, geography presence, revenue, profitability, etc. Whatever is available in the public domain, needs to be read. And if there is a way to learn more from someone associated with the company (like a supplier, partner, employee, analyst, etc.), it would be worthwhile to attempt to know more
  • Individual Profiles – Details on the individuals you are meeting prior to a meeting. A little knowledge on their background, interests and causes they are associated with helps in building a personal rapport when you meet / talk in person. With the power of social media, there is lots one can gather about an individual even before connecting one-o-one.

 Lead Qualification

‘Lead Qualification’ is simply about doing the required due-diligence with the customer / trusted intermediary on whether there exists a business opportunity or not. The most effective lead generation is when you can bring every single “lead” from the “Top of the funnel” (TOFU) moves to the “Middle of the funnel” to the “Bottom of the funnel” (BOFU). And for that, early lead qualification makes all the difference. “Full funnel Optimization” is indeed the dream of most sales professionals, albeit tough to achieve.

In my experience, at the ground level – It really all depends on what you are measured on. For e.g.: If you are measured on the number of leads you generate, then the priority would simply on generating maximum leads. If you are measured for % conversion at every stage of the funnel, then you will put in more efforts on ‘lead qualification’ to ensure that the probability of lead conversion is higher.

 Lead Nurturing

‘Lead nurturing” is the art and craft of staying connected and engaging in meaningful dialog and interactions with a potential customer. There is a science and skill to it. The below picture says it all!

Lead Tracking

Last but not least, if you don’t track or measure it – the chances of it getting done are lower. So the key is to define a periodic frequeny in which the leads will be reviewed by all key stakeholders. And agree on specific action plan with timelines (if follow-ups are required!). If a lead is out of sight, then it goes out of mind – both your mind and the prospect’s mind!

So what do you think is the most important step for effective B2B lead generation? Leave a comment to let me know…

A version first appeared on LinkedIn

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

What ‘maketh’ a great salesperson?

A true salesperson is one who can sell anything.. anytime.. and to anyone. I speak from experience here. They can sell products, services, platforms, technology, ideas, hypothesis, theory, hopes, dreams, a better tomorrow, a brighter future, success, love, an exciting career, relationships.. You think it, you name it.. A salesperson would have sold it a zillion times before…

What maketh a salesperson?” I wonder many times. What are some of the unique behaviors which make some individuals able to sell so successfully?

1) They are great storytellers

Almost all successful salespeople are great storytellers. They can spin a yarn which makes a personal connection with you, and of course in line with what they want to sell. And even before you’ve realized it, you’ve fallen for the story

2) They make an attempt to know YOU

Almost every good salesperson I know makes a genuine attempt to understand whom they are talking to, what is their DNA, what motivates them, what makes them tick. They articulate what they have to sell in your language

 3) They genuinely “listen” to you 

They listen first, speak second. When they start speaking, you rarely can interrupt.

 4) They are always well-groomed

Again, almost all salespeople are almost always well groomed, and have a unique personal style statement. Simply put, their physical appearance is almost always impeccable

 5) They are number-driven

Their world resolves around numbers – sales numbers. Everything they think, do and say have numbers at the start, middle and at the end. Numbers drive them – It is core to their DNA.

 6) They can connect disconnected things

Another very interesting aspect of all good salespeople is their ability to connect disconnected things at real-time: both in their thoughts and in their words. That is a truly unique characteristic because it makes conversations and engagement with them interesting and fascinating. Almost all the good sales people I know can link history, arts, culture, economics, business, finance, politics with the weather! Some story they always have under their sleeve

 7) They understand human behaviors and emotions

Another very important characteristic of good sales people is that they can read and understand human behaviors and emotions – both what is said and what is unsaid. That is an art, and something which is truly unique. Because of this, many of them are highly perceptive of the environment, situation and people around them – which makes a huge difference in what they say / do – and what they don’t say / do

 8) They have de-constructed the process of selling

Last but not least, they have de-constructed the process of selling in their own context. They know what needs to happen – before, during and after the process of selling; and what exactly they need to do at every step of the way to increase the probability of a sale.

These are my views.. What do you think? Leave a comment to let me know

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

7 Digital Marketing FAQ’s from Entrepreneurs; Answered!

First published on INC42

Did you know that in the first quarter of 2015, Indian start-ups have raised $1.7 Bn from investors? Almost every other day a new start-up idea is funded. Click here to check the list of all funding and investments which happened in 2015. The sheer numbers, the ideas and innovations will blow your mind away! Interestingly, as I read through this list, I recognized that they were all pointed solutions to a specific customer need / problem area and as relevant to the Indian market. No dearth of problems, and no dearth of solutions!

The big question is who is investing in these ideas? Interestingly, I’ve read news of large Indian companies investing in start-ups. From Wipro which has ear-marked 100 Mn$ invest in start-ups to Infosys which has set aside 250Mn$ for start-up investments to Mr.Ratan Tata who is funding start-ups – It appears that Indian enterprises and business leaders are investing in start-ups. Whether it is purely a financial investment or a business decision to diversify the business portfolio or to be a part of the next big innovation – I can’t say for sure!

Not to mention, high net-worth individuals are also funding start-ups. From Bollywood celebrities (like Amitabh Bachchan’s investment in JustDial which grew 10K% times in value to Karisma Kapoor’s investment in BabyOyethere are umpteen examples of Bollywood stars who have invested in new start-ups. Even the premier management institutes like IIM’s (Indian Institute of Management) run contest to identify and fund new business ideas, and also provide mentorship and guidance for start-ups. Not to mention, that there are ample startup accelerators in India

See, here’s the thing | The Indian start-up community has never been more vibrant – with cool innovative ideas, big dreams, willingness to tread the uncharted waters and a thirst to be part the next BIG thing!

I can see flavors of this in my own personal and professional network. The number of entrepreneurs, mom-preneurs, ideapreneurs, intrapraneurs has increased significantly in the last 2-3 years. Since many of them know me personally, and know my experience / expertise in digital marketing – they ask me basic / complex questions. However if I look back – I see that 7 questions have been repeatedly asked by all of them – irrespective of age, business, industry, size / scale of operations.

In this post, I am answering those 7 questions for the benefit of any startup based on my experiences.

Question 1: Should I have a digital marketing strategy?

Answer : This depends completely on your overall marketing objectives, which should be directly linked to business objectives. Once you are convinced that digital marketing is indeed an important element of your overall marketing plan, spend time to understand how digital marketing works. This is the most important step for a fair chance of success. Go for formal (paid) learning programs or enroll for a MOOC (Massive Online Open Course). Attend webinars from experts on the topic.

Most importantly, be clear on how you will measure the ROI (Return on Investment) and success of your digital marketing initiatives.

Question 2 : What is the boundary between online, digital and social?

For ease of understanding, I have depicted it in the visual below:

OnlineOffline

Online Marketing examples include web-sites, blogs, SEO (Search Engine Optimization), SEM (Search Engine Marketing), online ads, e-mail marketing, blogs, twitter, online Press Release (PR), etc.

Social Media Marketing examples include leveraging social media platforms like Twitter, FaceBook, LinkedIn for your marketing and promotional activities

Offline Marketing examples include print ads, Press Release, Direct Mail, Telemarketing, etc.

Real-world Social Marketing refers to marketing through ‘real-world’ social interactions and conversations at events, word-of-mouth publicity, etc.

Question 3 : Digital / Social Media Marketing – What first and What second? Why?

Answer : It depends on your business, and your understanding of social and digital. I know of companies whose digital strategy drove their social media marketing strategies, and I know of companies whose social media strategy drove their digital initiatives. Suffice to say, the digital world and social world are closely coupled and if you do one, you (or / and the ecosystem you’re a part of – like partners, customers, community, suppliers) also make inroads into the other. In most cases, Social Media Marketing is typically a sub-set of Digital Marketing.

Question 4 : I hear a lot about ‘Content Marketing’. Should I even go there?

First, understand what is content, or more specifically what it ‘digital content’? It includes E-mail, digital notes, Website / Landing page, Presentations, Videos / Infomercials, Blogs, Whitepaper, Flyers, Infographics, Corporate Communication, Tweets, Case Studies / Testimonials, eBook, Books, Survey, Research Reports, Interviews / Q&A (Question and Answers), Press Release (PR), Status Updates (FaceBook, LinkedIn, Google+), Audio content / Podcasts, etc.

Content Marketing is leveraging the power of content to achieve whatever marketing objectives you set out with. These objectives can range from Brand Awareness to Lead generation to User / Customer engagement to Sales to Lead Nurturing to Social Advocacy to Professional Networking.

If you believe that content marketing can help you achieve your overall marketing objectives, go for it. Else, you might consider putting that time and money into something else.

The most important thing to understand about content marketing is that it takes time and focused efforts to yield results, and that it is an evolving journey. As your business grows and evolves, so will your content marketing strategy. If you don’t have a long term commitment and plan, you are better off not doing content marketing.

Question 4: Which social channels should I use? FaceBook, Twitter, LinkedIn, Pinterest, ?

Answer: The choice of which social channels to use depends completely on your social media objectives and where your customers are. First, define who your customers are and their ‘customer personas’; and use the power of tools and technology to gather data and insights around which social channels they frequent. Don’t do Social because everyone is doing social and because it is the new buzzword. Do it because you believe it will add value to your business and marketing; and enable you to achieve your business objectives.

Question 6 : How exactly does Social Media work?

Answer: Based on the Karmic ways of the universe and life. Simply put, you get back what you give

Question 7 : Can any marketer do digital marketing? What are the key skills for success in digital marketing?

Answer :

Yes and No. Yes because anyone can learn digital marketing, if you are already a marketing professional it is easier. However, No because assuming that anyone with knowledge / experience in traditional marketing will be able to effectively do ‘digital marketing’ is a myth.

Broadly, I’d think below skills are of paramount importance for digital marketing

  • Storytelling
  • Visual Design
  • Creativity
  • Sharing as part of your DNA
  • Excellent articulation skills (especially written)
  • Understanding and usage of tools and technology – for digital marketing
  • Thirst for learning
  • Genuine love for the written word
  • Balanced and controlled (in thoughts and emotions) – because what you say or do in social media can make or break your brand value

Digital Marketing is an evolving and exciting space; and will continue to evolve. Everyone is learning, so be open to learning, failing and course-correction. That is the only way to succeed. A conscious and consistent effort to be clued and glued into the latest and greatest is critical to succeed.

Did I miss any question? Leave a comment, and I’ll be sure to respond.

Suggested Readings

Marketing Cheat-sheet | Blue-print from OBJECTIVES to PLAN

Essential Skills for the new age marketer

[FREE] Blogging Topics to last your business for 1 year

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

The People Archetypes you want to avoid at Work

Malcolm Gladwell is one of my all-time favorite authors. I love his thoughts, his books and the way he plays with words. In his book “The Tipping Point” he talks about three archetypes of people – Connectors, Mavens, and Salesmen. His premise is that the probability of any idea tipping to exponential success is higher if it is endorsed and advocated by people of these three archetypes. I found his explanation fascinating.

As I was thinking more about this, I observed that there were many such people archetypes around me at work. Some of these people you want to be around, and some you want to keep at bay!

In this post, I’m listing people archetypes I’d want to avoid at work.

1) The Evergreen Ever-ready Critic

These are the kind of people who are critical about anything and everything that others say or do. In their eyes, nothing anyone does is ever good enough. No idea has any real merit. No communication is really up to the mark. Before you even finish what you have to say, they are ready with a barrage of negative feedback. “Oh! This is nothing great”, or “Ah! Even a school kid could do it better”. Well criticism is good…sometimes. But all the time? No way! I’d rather stay away from such people

2) The Arrogant Expert

Expertise is good, and I have immense respect for all the “experts” I know. However, the other thing that I do know is that “expertise” either breeds ‘humility’ or ‘arrogance’ in people. A vast majority of so called Technology / Subject Matter / Domain Experts exhibit different flavors of ‘arrogance’; it is a wide continuum. Many of them truly believe that they are their words are the gospel in a particular topic; and may be rightly so!. Many of them also think that they know-it-all. And some of them behave as if they are the supreme power among other ‘lowly’ mortals. Knowledge is power, and due respect to their knowledge. However, today’s reality is that a lot of knowledge is free (online) and a collaborative workspace is essential for progress and success. So no matter what your expertise is, if you can’t work with / in a team, then chances are you’ll be gradually sidelined. At least, I’d draw a firm boundary with such people.

3) The “I don’t want to do any work” Type

This is for the person who just does not want to work. No matter what the work is, how easy / difficult it is – They will give a zillion excuses on why they can’t do it. And when they accept it, they will find another zillion reasons why it is tough. And when they start doing, they’ll ask another million questions on. Not to mention, extra help support time and resources to get the work done. Well, I’d rather again stay away from such people because either they’ll make you do their work or make it hard for you to work

4) The “I won’t let you do any work”Type

This is the kind of person who always has a problem, question, needs a suggestion or needs to talk or needs to take a break. They don’t let you work. And if you find it hard to say No, then you’ll end up with a huge backlog of work. Best is to keep such people at a distance

5) The “I’m close and well connected to the CXO, President.. and almost everyone in power” Type

This is an interesting archetype. They are well connected, or at least appear to be. They know the CXO, President and almost everyone in power (business, politics, Government, etc.). They use names and designations generously and also talk about powerful people like their best buddies. Honestly, I don’t know if everyone wants to hear about your personal stories all the time. And why do you need to flaunt it all the time? Something steers me away from such people.

6) The “Always URGENT” Requester

This is the type of person who always calls / mails with an urgent request. The first time you oblige. The second time you try to reason. Next time, you just ignore. I mean everyone has things to do, and there is only so much you can re-prioritize your work. If indeed it was urgent – you should know earlier right? Again, I’d put a cap on the time and attention I give to their work or requests.

7) The “You Give Me This and That, But I’ll give you NOTHING in return”Type

This type of people are the ‘shrewd and smart’ worker. They want to take everything from you – including your ideas and credit for all your good-work; but don’t give you anything in return. Neither work related updates or information, nor data nor insights. Even for basic things, they behave “mighty and lofty” to share; and never miss any opportunity to highlight how much they know, and how little you know. Well, I’d again stay away from such folks as they do more harm than good to your thinking. And maybe they remember that nothing lasts forever.

8) The “I love to talk about myself”Type

These are the type of people who love to talk about themselves. Their education, their family, their preferences, their routine, their hobbies.. The story never ends. While interesting company sometimes, they suck into your time, energy, thoughts and work – leaving you drained because they are so full of themselves. Again, I’d like to keep them at a distance

9) The “My way or Highway”Type

Hmm.. This type thinks and believes that the only way to do anything is the way they do it. They are closed to alternate view points and influence everyone around them to function the way they do. Something like a “creating mini-clones of themselves at work”. Again, I prefer to keep my distance from these crash-courses in cloning others…

10) The “Ungrateful / Thankless” Type
These are the kind of people who will never be grateful or thankful for what you do for them – in work or life. They will always find reasons to believe that things could have been better. Well good for them as they find their happy space. Till then, I’d stay away from them

In reality, may be everyone displays shades of all the above behaviors, but if you do it all the time.. then may be you need to introspect …

That’s my list. What does your list read like? Leave a comment to let me know

First published on LinkedIn

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Connect with me on Nischala’s Social World
Columnist / Byline in :  Economic Times | Huffingtonpost | Wipro NewsCred | Marketo|  FinextraInc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen |NasscomPaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Got cash? Invest in a start-up

Did you know that in the first quarter of 2015, Indian start-ups have raised $1.7 Bn from investors? Almost every other day a new start-up idea is funded. Click here to check the list of all funding and investments which happened in 2015. The sheer numbers, the ideas and innovations will blow your mind away! Interestingly, as I read through this list, I recognized that they were all pointed solutions to a specific customer need / problem area and as relevant to the Indian market. Pretty cool!

Several weeks ago I came across another interesting article which highlighted that Top global banks have ear-marked 100Mn$ each to invest in start-ups. The article piqued my interest simply because a bank is in the business of protecting and compounding its own money and the money of its customers. To meet its business objectives, most banks invest in diverse financial instruments to manage their risks and to ensure that they meet their financial obligations. So it seemed interesting when a bank itself was putting its money in a start-up! – not as a loan, but as an investor. That really was an indication of something more significant.

Interestingly I’ve also read news of Indian companies investing in start-ups. From Wipro which has ear-marked 100 Mn$ invest in start-ups to Infosys which has set aside 250Mn$ for start-up investments to Mr.Ratan Tata who is funding start-ups – It appears that even Indian IT companies and CXO’s / business leaders are investing in start-ups. Whether it is purely a financial investment or a business decision to diversify the business portfolio or to be a part of the next big innovation – I can’t say for sure!

Also not to mention, high net-worth individuals are also funding start-ups. From Bollywood celebrities (like Amitabh Bachchan’s investment in JustDial which grew 10K% times in value to Karisma Kapoor’s investment in BabyOyethere are umpteen examples of Bollywood stars who have invested in new start-ups.

It appears that investing in start-ups is soon emerging to be a serious investment option – from banks to corporates to (groups of) individual investors. By simple logic, if you have cash and have already made investments in real-estate, shares, other financial instruments, gold and possibly your own enterprise too, what can you do with any residual cash that you have? Invest in a start-up stands out as a good option – given that India is now a fertile ground for ideas and innovation, and being an entrepreneur is cool!

On the other hand, ever since I have been active on LinkedIn over the past few months, I’ve observed a lot individuals in my professional networks have updated their profile to read as “VC [Venture Capitalist] / Mentor to Start-ups”.

So two things emerge strongly. One, the start-up industry has never been more vibrant – with ideas, big dreams, willingness to tread the uncharted waters early in life, a quest to be part the next BIG things. Two, everyone is keen to be an investor in start-ups. So even if you don’t have the next big idea or experience or inclination to start your own venture, you can play a part in the start-up community by funding them! After all, money power speaks many languages… Right?

So what is the new age mantra for those who have some extra cash? | Invest in a start-up.

What do you think? Leave a comment to let me know

First published on LinkedIn

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Connect with me on Nischala’s Social World
Columnist / Byline in :  Economic Times | Huffingtonpost | Wipro NewsCred | Marketo|  FinextraInc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen |NasscomPaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Aiming for C-suite? The many avatars that exist…

CXO

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Connect with me on Nischala’s Social World
Columnist / Byline in :  Economic Times | Huffingtonpost | Wipro NewsCred | Marketo|  FinextraInc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen |NasscomPaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Round-up of Content Marketing Platforms / Solutions

As a content marketer, I’m always on the look-out for content marketing solutions / platforms which can enable enterprises to do “content” – better, faster, effectively. During one such analysis, I came across a host of content marketing platforms / solutions. In this post, I’m sharing a round-up of some of these solutions.

Newscred (Content marketing software)

Percolate (Complete marketing software for global brands)

Kapost Marketing Platform (Content marketing for enterprise marketers)

ScribeContent (Content optimization software for online marketing)

Skyword (Content marketing solutions)

Contently (Content marketplace)

UberFlip (Content marketing automation software)

Curata (Content curation and content marketing platform)

Scoop.it (Content curation, blogging and social promotion platform for small businesses)

 

Related References

http://www.toprankblog.com/2015/04/content-marketing-tools/

http://www.curata.com/blog/content-marketing-tools-ultimate-list/

http://launchpoint.marketo.com/applications/content-marketing

https://scripted.com/content-marketing-2/top-content-marketing-companies-tools/

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Connect with me on Nischala’s Social World
Columnist / Byline in :  Economic Times | Huffingtonpost | Wipro NewsCred | Marketo|  FinextraInc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen |NasscomPaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

The 10 M’s which affect the career trajectory of Women At Work

As I navigated through the journey of my career and life as a woman at work – I realized that there were many factors which strongly influenced my career trajectory. As I looked around, it appeared to be the same story for almost every woman I know..

Some of these factors stood out,
Some affected women very deeply,
Some can be make or break points..

So what are these many factors? Just being aware of them, and acknowledging them can sometimes make all the difference!
M

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Marketo | FinextraInc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom | SheTheTVPeoplePaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

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