Say Hello to “The Ideapreneur”

The best way to have a good idea is to have a lot of ideas.” – Linus Pauling

Almost every day I have several ideas abuzz in my mind. Some solve my problems, and some add to my problems. Sounds familiar?

Objectively assessed, I do know that there is merit in many of these ideas. At least if I apply some focused thought and refine it to the next stage. But there in lies the problem! I don’t get the required time, fuel and fodder to convert all ideas from a nebulous mass to something tangible. Some ideas I don’t even acknowledge. Some I don’t pen down. Some I note down. In the process, many of these ideas fade into the background. Many die. And some live to see the sun, moon and stars!

Many times I wonder “What if I could take the idea to the next level?“, “What if my  idea changed the world, but I am not acting on it?“, “How wonderful it would be if someone paid me just to share ideas (Wishful thinking – I know!)”

From personal experiences, I do believe that IDEAS are the new age currency. An idea can solve your problem. An idea can answer your (their) questions. An idea can be the stepping stone to fulfill your dreams. An idea can make you a millionaire. An idea can change the world. An idea can make a positive difference. An idea can be the way to leave a legacy, or be immortal!

As I was looking for what is the term to describe a person who comes up with more ideas than he / she can digest – I came across the word “Ideapreneur“. Dr. Google threw the definition as “An ideapreneur is a person that is continuously initiating innovative ideas which are centered around the core goal of solving problems and acting upon them.

I think I am an ideapreneur. I think we all are ideapreneurs – in some way or the other. Do you agree? Leave a comment to let me know..

First published on LinkedIn

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Marketo | Finextra | Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom | PaulWriter |  WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

400+% increase in webinar registrations in 9 days | How we did it?

Webinar Generic

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred |Finextra | Inc42 Business2Community | ProBloggerFamous Bloggers |TheNextWomen | Nasscom | PaulWriter WomensWeb | Sheroes PeopleMatters YoWoTo |  2Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | A2Z of Blogging

Ever thought if there was an A to Z of blogging? Here’s an infographic

Blogging A2Z

To view the video version of this, click here

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom | PaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

The C Mantra’s for Marketing Success

C is one of my favorite alphabets of the English language. I don’t really know why.. I guess it is somewhat lucky for me. For e.g.: As a student, for any multiple choice question for which I did not know the answer, I’d choose C and it would be right :). So C and me go a long long long way back! I also love marketing, and infographics are my latest muse. So I thought why not do an infographic the C Mantras for Marketing Success!

I hope you enjoy reading it as much as I enjoyed creating it!

mktng success

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom | PaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo |  12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

The Art and Craft of Content

A few days ago, I had the opportunity to address a group of 100+ digital marketers on “The Art and Craft of content”. Personally, I enjoyed delivering the session as it was based on my personal journey and experiences as a “Content Crafter“. I received wonderful feedback for the session!

In this post, I am sharing the key messages that I delivered during the session:

Art and Craft of Content

What do you think? Leave a comment to let me know

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Top Indian Blogs and Most Widely read Indian Bloggers, Alltop, Directory of Best Indian Blogs]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?

Perfection v/s Progress – You Choose!?

Progress v_sPerfection(1)

Your blog posts are never perfect” she said

“What do you mean?” I asked

“I almost always find some mistakes in them – spelling, grammar, sentence construction, etc.. They can be better.” She said

“Hmm.. OK. Noted. So what do you want me to do?” I asked

“Don’t publish till it is perfect, or if you don’t have time – Ask someone else to make it perfect” she said

Why is perfection important?” I asked

Because that is the ultimate goal” she said

The above is a conversation I had recently with a very good friend of mine, someone who is my best critic (for writing and life), a trusted adviser and diligent blog reader.

It got me thinking, and of course going back to read my blogs. They read fine to me. But yes! Like with anything in life, there was scope for improvement. BUT.. That incremental improvement comes at a cost – which is my time. And time is precious for me as a working mother. And I’m sure it is for you too, in whatever you do!

So whenever I publish a blog post, the effort is mostly “time-boxed”. For e.g: If I decide to write a post in 30 minutes, that’s carved in stone. When the time is up, I review it and publish it. I don’t even attempt to make it perfect. Yes! I made that choice to let go of perfection for every blog post. And that choice has come at a price – which is feedback like the above, or may be even losing some readers along the way. The best part is that it has enabled my growth and progress as a blogger, writer and social media influencer. It has also helped me be regular in posting because had I strived for perfection, I might simply not have been able to post so consistently.

So, here’s the thing about Perfection – It takes time. It takes a lot of energy. It can drain you. And the other thing about perfection is that it is almost always relative. It is in the eyes of the beholder. It is almost always time-bound. Nothing is truly perfect forever. At least, in my view.

I know this because sometime in the distinct past – I used to be a perfectionist. Not in everything, but things which were important to me. Over time, I recognized that it was not realistically sustainable. May be it was not a virtue meant for me. Whatever! I let-go of it, and have made peace with that choice.

And just as I was writing this post, I came across this video from Apple CEO, Mr Tim Cooks in which he mentions that perfection is core to what Apple creates. So if perfection was not the ethos of Apple, we’d probably not experience the best of what Apple had to offer. And I also know from sure that Apple as a company has made progress over the years – in terms of growth, innovation, market share. So progress and perfection can co-exist!

So, I’ll end with the fact that we probably need both progress and perfection – in people, in life, in businesses and in the world. Just that whether they can co-exist in your context is something that is an individual choice and preference.

Here and now, I still choose progress over perfection.That is the only way it will work for me in this phase of life.

What about you? Leave a comment to let me know

First published here

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Marketing CHEAT-SHEET | Blue-print from OBJECTIVES to PLAN

New age marketers almost always are under pressure to meet the ever increasing demands of businesses, constantly changing expectations of end-customers, ever evolving innovation and technology; and working in a VUCA (Volatile, Uncertain, Complex and Ambiguous) work environment. Needless to say, the role of marketing is becoming challenging, complex, exciting and continuously evolving.

While operating in such environments, it is very easy for marketers to lose focus and sight on what is really important. It has happened to me too – Not once, not twice – But very many times. Fortunately for me, I have in place early-warning systems to alert me, and am back on track well in time.

From my experiences, one of the things which I’ve found to be very useful is to define an overall framework to translate marketing objectives into a working plan. But that translation comes with time, with experience, with “know-how” of marketing. And I wish I had such a cheat-sheet with me before. So I thought why not create one as a reference for myself, and also for fellow marketers?

As an individual, I like to simplify things for myself – in my head, in paper and in action. So I asked myself to identify the key marketing objectives, and the below stood out
1) Branding
2) Lead Generation
3) Advocacy
[NOTE: I know we can add many more things to the above list – like customer experience management, ]

Based on above, I’ve created an infographic to provide a cheat-sheet to translate objectives to a marketing plan.

Nischala Marketing Cheatsheet

 

5 Points which impact Marketing Success (or Failure) …

So it is the Annual Appraisal time at work – The time to introspect on the good and not-so-good for the year gone by. Also the time to get feedback on what was good and what was not-so-good; take the lessons and move ahead into a new year.

As a I look back at last year wearing the lens of a marketer, I can say that it has been exciting and excellent. Most importantly, it has been wonderful to see the impact and difference marketing has made on business. As I go down memory lane to see what truly made a difference a few points stand out. In this post, sharing the 5 key points:

Marketing objectives are closely linked to business objectives

The role of marketing has changed significantly over the past few years – especially since the onset of the ‘digital revolution’. From being a supporting enabler for business, marketing is increasingly viewed as the custodian of the customer experience. As a result, success of marketing directly and significantly affects business, and hence it is imperative that marketing objectives are closely linked to business objectives. For e.g.: If a business objective is to be known as a ‘Market Leader in a particular area”, then a possible marketing objective can be to feature in a respected industry / analyst rating report as a Market Leader as an external (analyst / customer / partner) endorsement of a company’s brand is critical to achieve this objective. Or if a business objective is to increase business growth by X%, then a possible marketing objective can be to generate Y leads – where is a multiplier of X based on typical conversion metrics

Marketing has well defined “measurable” objectives

Again marketing teams have always known to focus / report the ‘soft / qualitative’ aspects, and hence marketers are increasingly under pressure to demonstrate the marketing impact. The most effective way to showcase any impact is through metrics. The only pre-requisite to capture and report metrics is to know what to measure and how to measure. For this, it is critical to have a sign-off with business on what “measurable” objectives are to be worked on. For e.g: If one of the focus areas for business is to create a compelling content strategy to demonstrate thought leadership for external branding and customer lead generation, then a measurable objective could be to publish 1 content piece a month on the company blog. This becomes easy to track, measure and report every month as opposed to an objective which states “Create content to reflect thought leadership”. Defining measurable objectives at the start of the year helps set expectations among all stakeholders, and provides a direction for marketing to focus their efforts.

Regular Monitoring, Tracking and Reporting “marketing outcomes”

Again, while defining ‘marketing objectives’ is the first step – continuous monitoring, tracking and reporting the marketing outcomes on a regular basis is key. Leveraging the power of tools and technology to capture key marketing metrics and sharing these metrics with key business / leadership stakeholders on an ongoing basis is critical for long term success of marketing initiatives.

Being able to show the co-relation between “marketing outcomes and business impact”

Again, this is one area where most marketers and businesses struggle with. How to show the co-relation between “marketing outcomes and business impact”? For e.g: Let us assume a B2B company hosted an online event – like a webinar or a virtual round table. The event was outstanding with an attendance of 500+ audience. Now most marketers are always asked “OK Great. But so what?”. In general, online / offline events are great opportunities to identify prospects and convert them to potential leads through focused lead nurturing initiatives. However, such initiatives need time and effort. And time is money – so it becomes important to track both. It is exactly for answering the marketing ROI questions that marketing technology in the form of automation solutions plays a key role.

Marketing sits on the table with Business, Technology, Finance and Operations

Last but not the least – Marketing has to be in-sync with business, technology, finance and operations. Marketing has to be part of the discussions, has to be in-tune with key data and has to be a key participant in decision making. For this, a shared vision and goals along with an environment which fosters communication and collaboration with the customer at the center of the universe is key for marketing and business success.

That’s my view. What do you think? Leave a comment to let me know..

A version of this post was first published on LinkedIn Pulse

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Connect with me on Nischala’s Social World Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]


Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

What the new age working mom endures everyday, and why I admire her?

A version of this post first appeared on Huffingtonpost

Every mother works. No option here! The only thing that varies is whether you work at home or in an office, whether you get paid or not. I’ve been a working mother, in the traditional sense of the term, for five years now. There were highs and lows. I experimented, I evolved and overall I felt enriched. But no, it wasn’t easy. Nor do I ever expect it to be.

Many perspectives have been shared on this subject, a lot of viewpoints have gone viral, cases in point being Indra Nooyi , Michelle Obama, Sheryl Sandberg and Marie Ann Slaughter.

A lot of women in positions of relative power have highlighted multiple perspectives on being a working mother. I’ve also written a lot of this subject, but I believe there is more to be said on the day-to-day trials, tribulations and turmoil of a working mom.

First things first. You will struggle to be understood. The previous generation of men and women will not always “get” your work-life balance or resonance. Your stay-at-home counterparts are also likely to show little support or empathy for your career and life choices. Your generation of men are almost always silent observers, not quite sure of what to make of your decision to navigate multiple worlds. As for the kids? They will almost always ask you tough questions for which you don’t really have answers!

Tough position to be in, right? But a working mother puts herself in that position, and is striving to make it work every single day of her life. What does she go through every day?

1. She has to live by her choices and their consequences

For a very long time, I thought that the most difficult thing in life is to make a choice. Because making a choice ends ambiguity and uncertainty. Making a choice is somewhat binding in what you can do.

But I was wrong. Ever since I became a mother, I recognized that making a choice is the first step of the journey. The hardest part is living the choice – every day! Starting with the choice of going back to work and when, to how you strive / struggle to honor professional commitments – which may be driven by deeply personal reasons or pragmatic considerations. Whatever the reason, many women are compelled to make tough choices as they navigate the trajectory of their life and career.

What does this mean in real-life terms? It means being unable to celebrate a career milestone because your child is ill. Or having a messy home and hungry kids to tend to after a long, hard day at the office. Or worse, when you are told that your child is not thriving at school in some way because you work. Or when the child is sick and you are stuck in a meeting, stewing in guilt. Or the day when your kid says “You are a bad mummy”. Of course, there are days when you succeed at work and come home to the hugs of two happy and calm children. This last scenario, of course, is a rare one!

Living your choices amidst the everyday guilt, judgment and just the chaos of daily life is tough. What do you prioritize in any one day? Being a mother or a wife or a professional or a friend or something else? And every time you make a choice, you choose to not be a zillion other things. And that is tough because you have to live with your choice and those zillion other things for the rest of your life.

2. She has to flip between two different states of being : Of Focus at Work and Flow at Home

Over the years I’ve come to believe that there are basically two states of being. One is of focus, in which you give your full time, energy and attention to the end goal and work towards it. The second is of being in flow when you are adapting and molding to what your immediate environment expects or needs from you — you are fluid, so that the people around you can focus on what they want or need to do.

The workplace environment demands that employees be focused — on corporate goals and business objectives. On the other hand, being a mother is essentially about being in state of flow where you tend to cater to the needs of the family.

Viewed in isolation, both these states are good places to be, and suitable for different situations. They need a different mind-set, emotional quotient and way to conduct yourself.

Personally, one of the hardest things about being a working mother is having to oscillate between being in the state of focus while at work, and in state of flow while at home. The transition between these two states has to be seamless as the boundaries between work and home are blurring.

3. She lacks role models who are working mothers

The current generation of working women are in a position of unique advantage and disadvantage. On one hand, it is a point in history when there are more women than ever are active contributors to the workplace. And their performance is measured by uniform and well-defined workplace policy and standards. The flip-side is that no one cares what your personal circumstances are – all men and women must clock a certain number of hours to deliver work outcomes – which usually require 40 or 50 hours work week.

The other interesting point is that the benchmark of reference for being a mother is the previous generation of mothers — who were mostly stay-at-home moms.

Today’s young mother is almost always compared and judged against her mother or mother-in-law at home and against her father, father-in-law and husband in her role as a worker. And that is tough. Because being a mother is a 24-hour job, while being a professional is about working 8-12 hours a day. Now, as much as I’d like for a day to have more than 24 hours, I can’t change how the planet works. And I don’t have any role model for how a working mother should be and conduct herself on a day to day basis. Neither do the people around me. So it’s a hazy picture, and everyone has their own perspective.

4. She deals with failure every other day but must plan for success

Almost every working mother I know feels like a “failure” every other day. Why? Because she almost always fails to live up to expectations – her expectations of herself as well as those of others, including family and colleagues. With few role models to emulate, she tends to expect far too much of herself as do others. This is exhausting in the long run.

The solution? Redefine success and failure, and make peace with the fact that there will always be others who won’t appreciate your life choices. It’s not easy to live with judgment, labels, comparisons and criticism from all quarters, especially since you don’t even have time to sit and sulk. If you do, the next thing you’re expected to do is delayed!

So, that’s the inside story of a working mother for you, and because she endures so much almost every single day I personally believe she is worth admiring.

Do you agree? Leave a comment to let me know what you admire the most about any working mother you’ve known or observed.

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Round-up of my best posts on Working Mothers.

Happy Mothers Day

Tomorrow is Mother’s Day! So, Happy Mother’s Day in advance… According to Wikipedia, Mother’s Day is a modern celebration honoring one’s own mother, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on various days in many parts of the world – most commonly in the months of March and May!

Social media is abuzz on whether mother’s need a special day to celebrate motherhood. Of course, NO! Once you are a mother, you will always be a mother – And no one can take that from you! But YES! If there is a day to celebrate a little extra and you can afford it, then why not?

The word “Working Mom” is somewhat obvious, and always compels me think. I mean, every mother I know works.. works hard…works every single day of her life…It is just “How she defines her work? Where all she works (at home or even beyond)? And how much her work is valued?” which makes all the difference!

Ever since I’ve become a mother myself, my respect and admiration for all mothers (including my own) has increased manifold. And if she is able to pursue a career beyond her domestic responsibilities – then that is truly commendable. Because from experience I know that it is no easy task! Whatever you do, where ever are you are in the world – if you are a  ‘working mom(or careerist mom)‘ , then my deepest respect, admiration, appreciation and applause is with you!

If you’ve read my blogs, you will know that several of my posts are around what it takes to make it work as a ‘working mom(or careerist mom)‘. So on the occasion of Mother’s Day, I’m sharing a round-up of my best posts.. I hope you enjoy reading them as much as a I enjoyed writing them! And just so you know, my journey as a writer / blogger began at the same time as my journey as a mother – So both are somewhat co-related and dear to me!

After Maternity Leave | Getting back to work

Dilemmas of Working Mothers

Why is it so hard for working mothers in India?

300+ years of women at work | What were the key enablers?

The Questions which impact and influence her work life

The Working Mother’s Career Continuum : Focus | Flex | Flow

Getting back to work after a career break – What is required?

Working Mothers – Is there a Magic Mantra?

Productivity Lessons from Ants

Are you clear about your priorities?

Think about your ROTI (Return on Time Invested)

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

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