The Art and Craft of Content

A few days ago, I had the opportunity to address a group of 100+ digital marketers on “The Art and Craft of content”. Personally, I enjoyed delivering the session as it was based on my personal journey and experiences as a “Content Crafter“. I received wonderful feedback for the session!

In this post, I am sharing the key messages that I delivered during the session:

Art and Craft of Content

What do you think? Leave a comment to let me know

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Top Indian Blogs and Most Widely read Indian Bloggers, Alltop, Directory of Best Indian Blogs]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?

Video | The A to Z of Blogging

When I was born I did not know A to Z. Thanks to my parents and teachers, I learned. Now as a parent myself, as I’m teaching my kids A to Z, I wonder if there is an A to Z for blogging too! Surprisingly, I discovered YES!

In this post, I’ve tried to share my views on the A to Z of blogging using a video.

To view the video, click here

Please Note: This is the first time that I am creating a video. I hope you enjoy watching it! I know I enjoyed creating it!

Liked it? Leave a comment to let me know

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

300+ years of women at work | What were her key career enablers?

Today is 8 March 2015. So Happy Women’s Day!

Anyone who reads me knows that women at work is a topic dear to me, and I hope my writings make a difference for the case and cause of women at work. Last year in 2014, I did a survey on women at work, and “women speaking to each other / sharing their stories” emerged as one of the top points on how women can support the case and cause of women at work.

As I looked in my network (real / virtual), I recognized that I knew several amazing women at work who were doing their bit and best to make it work every single day – with their grand dreams, grit, hard work, perseverance, focus and intelligence. So I thought “Why not capture the collective experiences and wisdom from these diverse women at different phases and stages of career and life?

So I connected with each of them and asked “What were the key enablers which made a difference in her life as a woman at work?” . Every single one gladly obliged to share her views and perspectives. So to all you wonderful women who feature below, Thanks for sharing parts and pieces of your life. I’m hoping it will help, enable and equip some woman somewhere in her career path.

Personally doing this exercise has take significant time and effort, but has been rewarding since I recognize that just getting diverse views and perspectives on the same question can be such a delightful and insightful read.

I’ll take-away a few insights beyond what is shared below:

1) For a woman to start and keep her career, the family / environment / ecosystem plays a very important role. So if you are a woman at work, say Thank You today to all those who made it happen. And if have a daughter, recognize the importance of your role and play the part!

2) Enablers are very different for women based on the stage and phase of life (single, married, mother, etc) they are in. So if you are a woman, acknowledge that the key enablers will change significantly based on your phase, stage, choices and context in life

3) In general, women at work are open to speak, willing to share and happy to contribute to the case and cause of women at work. So that is heart-warming, and I’m hoping it will get better from here. So if you are a woman at work, don’t miss any opportunity to share the nuggets and factoids of your career journey. You don’t know whom it can help and how, but makes a difference in the long run

Just one request – read / view on; and spread the piece. One share on Women’s Day for the case and cause of women at work is all I’m asking! Thanks again

Nischala IWD Final 1
Nischala IWD Final 2

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Why should “SHE” work?

So the question is “Why should “SHE” work?” Important question, and the answer is probably more important.

Why she should work

Why do you think SHE should work? Leave a comment to let me know.

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Most Loved posts on Women At Work
My Secret Wishlist for my girls
What I wish all women understood at the start of their corporate careers?
Productivity Lessons for Women At Work from Ants
Will you let her fly?

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | Words that get shared most on Social Media

[Src: https://steintutors.files.wordpress.com/2015/01/07922d9b967eaf24c6fdb3c1e438b566.jpg%5D
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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Mention in | “Open Letter to Women looking for job
Mention in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?

Infographic | Do’s and Don’t of Content Marketing

Every one wants to know if there are specific DO’s and DONT’s of content marketing. Some we learn by trial-and-error, some by experience.. and some we never learn.

Sharing below an infographic

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | 5 core elements of online content marketing

Though dated 2012, I found the below infographic a good resource on what are the core elements of online content marketing.

[Src: http://www.pinterest.com/pin/222294931583090603/ ]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Star Moment | My 1st Newspaper Interview “Twittering Heights”

The print newspaper and me go a long way back spanning many many many decades. We’ve always had an interesting relationship.
Sometimes, I consider it my best friend and read it fully.
Many times, I consider it to be an acquaintance and steal a glance (to see if there is anything interesting  in the images)
Sometimes, I ignore it.
And many times, I look at a picture / read an article and dream “I wish it was me“.

I’m excited and happy to say that my dream came true :) My “Star Moment” and my 1st newspaper interview is below on Deccan Chronicles (Bengaluru Edition) – which is the largest circulated English daily in South India

Deccan Chronicle 1Nischala 2

 

 

How it came to be?

It was a pleasant surprise when I received a message a few weeks ago from the Features Editor of Deccan Chronicles that they wanted to feature me in their paper as they regularly feature ‘inspirational women / women entrepreneurs’. I really wasn’t sure “What I had done to feature here?“. Out of curiosity, I responded saying that I’m open to discuss. What followed next was a couple of connects, interactions and conversations. And I was interviewed for a couple of questions which the editorial team were keen on knowing about me. Again, honestly – I really wasn’t sure what I was getting into. I thought it was for a small feature that they’ll publish. But, I was in for a very pleasant surprise when I saw a full page photo of me, and a wonderfully crafted story about me.

Wow! That is a dream come true“, and surely my “Star Moment“. And yes, I will save the paper as something I’ll show my grandchildren some day :). Special thanks to Nuvena Rajendran for making this happen.It is indeed wonderful to be acknowledged and appreciated for your efforts.

Nischala 3

And since I was interviewed on a lot more than what they newspaper finally printed, so I’m sharing some of my other responses here on the blog.

Give us a brief about your growing up years in Bangalore? How has the city changed over the years?

I spent my childhood and formative years in Bangalore and will probably always be a “Banglorean by heart” (If you live in Bangalore, you will know what I mean!) . They were truly memorable, fun and exciting years which revolved around school, friends, games, studies, books, art and idleness. And I’m really glad for those times and years which were instrumental in shaping / molding my personality and outlook to life. The joy and freedom of playing outdoors, running / cycling fearlessly, playing pranks on / with friends, barking at your neighbors dogs, cat-fights and dog-fights over evening games, bon-fires in winters is unparalleled. You have to live those wonder years to know what they were like. But alas! Those were the good old days.

The city has transformed over past decade primarily due to the IT boom. What followed was increased employment opportunities, increased disposable income, increased inflow of immigrants from other parts of India / world, increased overall industrial / economic development, but with public infrastructure always playing catch-up. Need I say anything about the traffic woes of the city?

In spite of it all, I still love the city because of the familiarity, the memories, the emotional connect, the opportunities, the cultural diversity and for all that it has given me  – After all my best memories of life are associated with Bangalore – and no one can take that.

Have you always wanted to be part of the corporate world? Any other ambitions as a child?

Looking back, I’ve always wanted to work. If I had to connect the dots, I think a lot of it can be attributed to the importance my parents associated with our education and the value we (my sibling and me) associated with that education. So after I completed my engineering and management degree, I went on to take up a corporate job and there’s been no looking back.

My ambitions as a child took me from being a doctor, to a genetics engineer, to an entrepreneur, to a lawyer, to a sportsperson, to a police officer, to an artist, to a designer, to a global best-selling author, to a private detective, to the show business, to a motivational speaker! If you’ve read my debut Huffington post article, I’ve written about exactly this..

Who were your inspirations when you were growing up?

I think I’ve had several inspirations – and very many from people I meet as a part of everyday life. They change based on the phase of life I am in and the state of mind / heart. All time inspiration was of course from my parents. Beyond that, there have been moments when I have felt inspired from teachers, friends, family, celebrities, art, movies, culture, genius, creativity, intelligence, wit, et al.

You have explained how you have had multiple passions as a child. Do you think it is the same energy that pushes you to juggle passions even now?

I’ve had very many diverse interests since childhood and have always enjoyed learning new things. It is no wonder that the list of things that I’ve done in life is really really really long. From sports (which includes sprint / marathon running, cycling, skipping, basketball, billiards, snooker, to the Indian street games like Lagori, Elastic, Hop scotch, etc.) to arts (pencil sketching, painting, calligraphy, Ikebana,etc.) to cooking to yoga to (creative) writing – I’ve done it all and much more!

The energy was to learn new things back then. But now I think the energy comes from a different place within. Life’s unpredictable and in the last few years I’ve lost a lot of people dear to me, so you have this inner voice which tells you to make it count while you are around. And since I became a mother I also reflect on deeper questions around life and legacy – I think it comes from there.

One thing that B-school never trained you for?

3 M’s – Marriage, Motherhood and dealing with Medical issues (of self / others). Life experiences are the best teachers / training ground. You reach the tipping point, and encounter make-or-break life moments.  From there, you can rise or fall.

You are one of the very few women who blog about out-of-the-box stuff. Did you ever think that your writing would take you places? How does it feel to be featured on the lists of top blogs to follow?

Thank you for that comment. It is the first time someone has mentioned “Out of the box”  for my blogs. Looking back, I don’t think I ever thought my writing would take me anywhere. See here’s the thing. I was not much of a reader or writer in my growing up years. I was more an “outdoor” person, and my school books are probably all that I managed to read those days.

Marriage made me a ‘reader’ and motherhood brought out the ‘writer’ in me. I actually started seriously blogging on my journey to motherhood. In a few months my writings were published as guest blogs by some globally reputed brands like Problogger, TheChangeBlog, etc., and the blog was featured on Alltop under many sections.

I was also featured among many bests – like the Top 10 most influential bloggers in India (which included Chetan Bhagat, Shekar Kapur, etc.), then in the directory of Best Indian Blogs (which included veteran bloggers / writers / CEO’s / celebrities like Amitabh Bachchan, Shoba De, Rashmi Bansal, etc.), among 50 indian women to follow on Twitter (which includes women like Kiran Bedi, Kiran Mazumdar Shaw, Shabana Azmi‏, Barkha Dutt‏, Rujuta Diweka, etc.). All the recognition and accolades feels wonderful. Who does not like to be recognized for their work, especially if it is something you love to do.  And yes, I have grown and evolved significantly as a writer in the past few years, and I think that has also helped me grow and evolve as an individual.

Your advice to women who are thinking of taking the plunge into the corporate world.

Firstly, congrats on that thought and good luck on your corporate career. I’d have lots to tell them based on my corporate experience of more than a decade – which is why I started a separate section on my blog for Women At Work. I’d ask them to head over to my blog and read all that I’ve shared.

Here are 15 points I’d like to call out:
1) The word CAREER starts with CARE. So take full responsibility to CARE for yourself, your professional growth and success
2) Take the time and effort to know and understand yourself – your strengths, weakness, your desires, your values. Acknowledge it, Accept it, Celebrate it.
3)  Believe in yourself. If you don’t there’s a chance that others also won’t
4)   Invest in personal and professional networks. They will hold you in good stead on the rainy days.
5)   Invest in your physical health and wellness – This will be one of the most important variables if you are serious about a long term career
6)   Stay relevant in your field – read, take examinations / certifications, participate in community discussions, etc.
7)    Learn to use technology for your benefit. Make an effort to know what you need, understand the power of technology and find ways to make technology work for you.
8)    Choose your battles wisely – at work and at home. You have finite energy and time, and not every battle is worth a fight
9)    Understand that while emotions define most women, control on your emotions will define your career path and its longevity
10)   While earning is important, managing your finances and investments is even more critical. Save regularly, invest wisely and review your personal finances periodically. If you can’t / don’t have the time, hire professionals to do it. It is a worthwhile investment. Again, a lot of women are guilty of being clueless about where all their money wen
11)   One of the most important career choices you make as a woman is the choice of your life partner. Understand its depth and accept its reality
12)   Find a mentor. Having one early on in your career can sometimes be the only factor in determining how long your career will span, and how far you will go
13)   No matter how complex, formidable, complicated and unique you think your situation is / maybe, remember that there is at least one other woman in the world who has faced a similar situation and found a way out of the adversity. So it is possible. Believe in it
14)  Age and Karma almost always catch up on you – no preferential treatment for women here
15)   Your happiness is in your hands. You are the “Chief Happiness Officer” of your life. Play the part, and play it well

What are your other passions? How do you find the time for it?

These days I get limited time for other passions – With a full time corporate job, 2 kids – being a working mother is most of what I do. But the 3R’s which make my world go round are Reading, Running and Writing.

How I get the time? I rarely watch TV. I set goals for myself. I make plans. I follow the plan. I work hard. I’m disciplined and I’m blessed to have a supportive family who supports me to find the rhythm in the madness.

Something about Nischala that we do not know.

Planning is one of my greatest strengths, and I’m one of those people who can make a plan for anything in the world. I would have created zillions of plans in my life, and think there is a science, skill and art to making comprehensive and realistic plans.

Also, I’m a big advocate of efficiency in the kitchen and have devised a process for maximum output with optimum time / effort . There was one phase when I used to enter the kitchen with a stop watch. When the time is up, I step out. Honestly, just think about how much time, energy (physical, emotional, mental) resources are consumed every single day in any Indian house in the kitchen? If that time is reduced even by half, I think overall business / economic / personal growth and development will increase phenomenally because people think and do less “food related” activities. Worth a thought, right?

And yes, if and when there is an affordable personal robot for home maintenance work (which reduces / eliminates “dependency” on the Indian house-help) I’ll be one of the first to buy it

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

12 months in 2014 taught me 12+ lessons as a Working Mother

As I look back on my career journey in 2014, I recognize that this year has been significant for me in very many ways. Firstly, I worked for one more year, so “+1” in my resume for number of years of work experience :). While there were some highs in this duration, this year was filled with rocky patches at work and my quest to find that elusive ‘work-life resonance’. What I realized along the way is this:

  • The ‘rocky patches’ at work will continue to exist , just that their dimensions and nature will change – but what matters the most is how you deal with it and how you let it affect your life– especially your self-confidence, self-worth and family / personal relationships.
  • There is no universal definition of ‘Work life resonance’. It is simply what works for you and what trade-offs are you willing to make for those choices. There is no right or wrong. You should be able to go to bed at night in-spite / despite your choices, and that’s what counts.

But beyond this, every month of 2014 taught me something which inspired a specific writing piece. In this post, I’m putting it all together to share my Reflections and Lessons as a Women at Work

January : It is the start of the New year. New beginnings. New possibilities. This year I did not start with goals or resolutions, but with questions . Asking yourself the right questions at the start of the year or at a critical phase in life compels you to think, ponder, understand – and many times burst your bubble so you can see things clearly. Click-over to this post on “Questions to Ask and answer for yourself”. As we end 2014, and enter into a new year 2015 – I strongly recommend you answer to yourself these questions too

February : This is the month of love, and as clichéd as it sounds “Self-Love is the best love”. And learning something new / interesting / exciting is a great way to love yourself. Click over to this post “Love thyself: Learn something new” to get inspired on learning something new

March: I realized that self-belief is key to keep and succeed in your career and life as a working mother. That inspired my post on “I believe in you, Do you?”. So the big question is Do you believe in yourself?

It was also the month when I truly realized the power of “Only Women” Social networks which inspired the post on women communities can be powerful peer-group support networks – which act as friends, guides, advisors or just punching bags to release all that is within your heart or mind

The other big take-away was about the importance of Saying NO and why women find it so hard to say No went into this post on “Women – When did you last say NO?” If you can’t recall when you said No to someone, try it today!

The other topic I felt strongly about is the need and importance for mentorship among women professionals, which went into a post called “Mentors for working women – Essential, but do they exist?”

April: As a working mother, I realized that I could not function without taking help – both at work and at home. But there is some science, skill and art in asking for help which inspired my post on “Asking for help : Are you an A+ or D-“

May : This was the month that I realized that as working mothers 3F’s were important for long term career continuity and growth. Focus on what is important, Flexibility at critical life phases and Flow to keep your work and life going. These insights went into my post “A Working Mother’ Career Continuum : Focus, Flex. Flow

June: This was a time when I realized that for more women to continue meaningful careers and to flourish at work, we need systemic multi-dimensional change and those thoughts went into my post titled “Do we need a Lean In movement in India?”

July: This was the month which marked the “rocky patch” at work for me. And I was unable to write. I did let it affect me in more ways than one. However, over the next few months, I found ways to deal with it

August : It was the month when I wondered about the need and importance for women to work. That inspired one of my most popular posts “ Why women should work? – Here are 30 good reasons” .Do read and feel free to add to the list with your comment

September : This was a defining month for me personally when I realized that so much needs to said and done for the case and cause of Indian Women At Work. Since I had already a significant body of writings on this topic, and felt strongly about it – I launched a new section on my blog for Women At Work. Do read, and if want me to write anything in specific, please leave a comment. I do plan to write more on this subject in 2015

I also tried to find mantras to live by as a working mother, and those thoughts came together on my post titled “Working Women : Mantras to Live By”. This was shared generously in several networks.

October: This was a busy festive month / season and as I tried to navigate through expectations of work and personal-front, I needed some guide to help me focus and prioritize on things which I need to do regularly. These thoughts came together in one of my first infographic titled “Sheroes Must Do’s : Daily, Weekly, Monthly, Yearly”. I find it a useful reminder every now and then

November : If there a prize for the FAQ(Frequently Asked Question) that I was asked in 2014 by women in my network, it was this. I’m on a career break and want to resume work. What options, possibilities, opportunities exist? It is to answer this question that I put in significant effort in one of my most shared post “Know a woman (in India) on a career break and looking to resume work? You must read this post

It was also the month that the team at SheroesIndia invited me for their Delhi Summit. It was a wonderful experience, and I wrote about my lessons, insights and experiences here.

December: 2014 was also the year I finished 14 years of work experience, and so in the spirit of sharing what I learned all these years, I wrote a post “14 cherished lessons from 14 years of corporate work experience.

So that sums up my lessons as a working mother in 2014. What did 2014 teach you? Leave a comment to let me know.

First published here

Blogging for Business / Run a corporate blog? – Here are a list of topics for 1 year (for FREE!)

Are you blogging for your business / run a corporate blog to gain mind-share, market-share or profit-share?

And you don’t know what to blog about?

If I had to create a Blogging FAQ( Frequently Asked Questions) on what I get asked most of the time, the top questions would be
1) Why blog?
2) What to blog about?

If I had to answer Why should a business / corporate blog? – The answers are manifold :

(i) To share their views / voice

(ii) To engage / nurture your industry ecosystem by connecting with customers,partners, suppliers, analysts, solution providers, etc.

(iii) To learn yourself and stay updated with market / industry trends

(iv) To generate leads and

(v) To create a brand!

The next question is What to blog about?. In this post, I’m listing blog post ideas for a business blog which can last you for 1 year – if you publish at least 1 post a week.. The key to success is consistency over a long period.For that, focus, plan and a commitment to invest in your blog is most important.

I usually recommend a healthy mix of different content formats on a corporate blog – including blogs, pictures, infographics, video content, etc.

So choose a topic from the list below, decide on the format, and publish publish publish away :)

1) Why did your business / corporate start? What was the idea and how it came to be?

2) The initial phase – Challenges and Lessons. What you learned from setting up your business?

3) The founding team – Who they were and How they came to be? A fun or lesser known facts about the team. It always makes an interesting read if a reader knows a “personal / human” side to you.

4) A timeline which highlights key dates / milestones since inception.

5) What are your offerings (services / products)?

6) Recent innovations in your business / which affect your business – This could be done once in 3 months, so you can have at least 4 posts / year

7) What is unique about your offerings?

8) What difference will your offering make to a customer?

11) An industry timeline – Infographic (How the industry came to be?)

12) Less known facts about your business / industry – – With interesting trivia, facts and figures (well researched and data accuracy is important)

13) Industry survey / trends – Infographic (What all the latest market surveys are saying – for your industry as a whole).

14) Video from your CEO on any topic he is passionate about

15) A blog post on the current trending topic (technology / business / process) and your view on it – Even you do this once in 2 months, you’ll have 6 posts for a year

16) A success story for your business | Who was the client? What was the problem? How you solved it? This could be done at least 2 times / year

17) Lessons learned from a not-so-successful customer project | What was the problem? What did you learn? This could be done at least 2 times / year

18) A Must-Read monthly round-up of 8 – 10 interesting industry articles, news, views, opinions, perspectives – from your customer, partners, competitors | as an online curated resource which anyone can refer to (With 1 / month, this adds up to 12 posts for the year)

19) A Must-Read monthly round-up of 8 – 10 interesting articles, news, views, opinions, perspectives – on life hacks, productivity, getting better at work, general inspiration | as an online curated resource which anyone can refer to (With 1 / month, this adds up to 12 posts for the year)

20) Interviews with Experts – What your industry experts are saying about the future? Even if you do 1 / quarter, you will have 4 posts in a year

21) Choose any topic that is currently trending and get the 3 or more alternate views on the subject. for e.g.: if the topic you are currently interested in is around next generation analytics solutions, write a post with the views of a customer, technology provider, product vendor and analyst. Just bringing together voice from different perspectives can make a truly unique and compelling read

22) A note of CSR initiatives (Corporate Social Responsibility) and what your company is doing towards specific causes

23) 10 reasons why anyone should join your company

24) A post on Marketing – Its relevance and importance for your business

25)  A post on Digital – Its relevance and importance for your business

26)  A post on Social – Its relevance and importance for your business

27) A post on Big Data – Its relevance and importance for your business

28) A post on Analytics – Its relevance and importance for your business

29)  A post on Cloud – Its relevance and importance for your business

30) Your company’s view on “The Next Big Thing that can change the world”

31) Your company’s view on Innovation

32) Your company’s view on changing role of Leadership

33) 10 Must-Read books – for your business / industry, and Why?

34) Open Letter to anyone joining your company

35) 5 – 10 Blogs you suggest anyone to follow to stay updated / relevant in your business / industry

36) 10 – 20 Twitter thinkers / influencers you recommend others to follow and Why?

NOTE: Some of the above may already be part of most company websites, but a blog post is usually more informal and can be written by the CEO / founder/ core team in an anectodal / story-telling fashion.

 

Suggested Readings

Understanding the Hype Cycle of a Blog

Why you should were the 6 Thinking Hats on your blog

Focus on Diversity on your blog

Why will a reader remember your blog?

Importance of an editorial calendar