My notes from IAMAI 2016

I had the opportunity to attend the IAMAI’s 10th Digital India Summit in Feb 2016. For those who don’t know “the flagship annual event of IAMAI – India Digital Summit has been the premier Digital event in the country. Entering its 10th year, the theme for this year is ‘Stand-Up Start-Up.’ Being one of the largest annual gatherings of the Digital Ecosystem in the country, the 10th IDS will play host to 1500+ Senior & Mid-level executives from a plethora of sectors like Mobile & Internet, Technology, Cloud, eCommerce, Travel & much more. The premier most agencies, FMCG & BFSI brands, Payment Regulators & Evangelists will be in attendance this year” [Src: IAMAI website]

In this post, I am sharing some quick notes and take-away’s from the sessions I attended:

  • As a founder, best to start early and young – You have nothing to loose
  • Find a big problem to solve ; Focus on solving a real problem where these is a market need
  • Be clear on how to make money – short-term or long-term
  • Build a great team – Focus on attracting talent and retaining them
  • Key for start-ups
    • Hiring decisions and process
    • Team sticks together ; Ideas can change
  • Celebrate failures and learn from them ; since you will have more failures than successes in initial few years
  • Start-ups are cash strapped and time-strapped ; Value both and make the most of them. Be lean – Conserve cash ; Cash is the most valuable asset
  • Early days of startups – You should measure everything ; Track your KPI’s (Key Performance Indicators) daily; micro measurement is key
  • Believe in your ability to do something big
  • Run company on innovation
  • Whenever you hit a road-block and are not growing, see how you can improve your product or service by 10X ; or make it 10 times cheaper
  • Attention to detail is key – for customer support and customer pitches; The initial customer interactions are critical for growth
  • Need to constantly remind the team of mission and reason why you are here
  • Digital independence where it is a level playing ground –and the merit of your idea is what gets you the success
  • India stack for future Payments
    • Presence less
    • Paperless
    • Cashless service delivery
  • Let end users create solutions / apps and Aadhar / iSPIRT provide the infrastructure:
    • JAM
      • JanDhan – Bank accounts
      • Aadhar – Identity – 1 bn in 2016 : Public platform
      • Mobile – 25 Mn new smartphone / quarter
    • Use the power of API’s over JAM to create new innovative solutions
    • 77K micro-ATM’s at PDS (Postal delivery Center)
    • e-KYC : based on Aadhar Identification
    • Increasing focus to design Consent architecture – where what you consume or experience is based on your consent to accept or engage with a service / solution / product / brand
    • In future, every Indian should be able to pay to:
      • Mobile
      • Aadhar
      • Virtual address

Last but not the least, it was interesting to see that the 2 speakers who got a house-full are Mr. Rajan Anandan (from Google) and Mr. Vijay Shekar Sharam (PayTM) . So in any event, what draws an audience is who you are, where you come from and what you accomplished!

With that, I sign off for now..

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | Parentous | The Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront  

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | #PowerWomenAtWork – the drivers of change
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
“Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Bhasha Shakti (Mar 2016), Surge , IAMAI (Feb2016),  TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

CareerHacks for Women | What skills are key at what phase of growth?

Last week, I posted about my session at Intel on “Career Investment which are important for women at work. I had highlighted 9 areas of importance.

One of the senior leaders in the audiences asked an interesting question.

She said “9 is too much for anyone to do at any point. Can you highlight top 3-4 skills for women at different phases of growth“.

My response to this question is in the infographic below.

CareerHacks

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomenNasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | Parentous | The Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront  

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | #PowerWomenAtWork – the drivers of change
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
“Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Bhasha Shakti (Mar 2016),Surge (Feb 2016), IAMAI (Jan 2016), TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

“Looks & Cooks to Voices, Choices & Joys” | 29 power voices. 8 questions | A Women’s Day Special Series

WD-Summary-Last

Below is a curated list of links to access the individual posts:

Education – includes Chetna Mehrotra, Prof. D.V.R.Seshadri, Bharti Dekhate

Aspiration – includes Kavi Arasu, Tara Sharma Saluja, Gurprriet Siingh

Career Choices – includes Kiran Manral, Mahabanoo Mody Kotwal, Mansi Zaveri

Health & Wellness – includes Yashodhara Lal, Bharti Dekhate, Veechi Shahi

Marriage – includes Seema Raghunath, Shanta Vallury

Money Matters – includes Monica Jasuja, Monika Halan, Rachna Monga, Kripa Krishnamoorthy

Networks – includes Ansoo Gupta, Tanvi Gautam, Deepali Naair, Ruchita Dar Shah, Nita Kapoor

Skills – includes Meera Sanyal, Sandy Carter, Shalini Kamath,Manisha Lath Gupta, Rachna Kumar

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Surge (Feb 2016), IAMAI (Jan 2016), TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

What skills can fuel HER career path? | Part of series “Looks & Cooks to Voices, Choices & Joys”

WD-Skills-New

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Surge (Feb 2016), IAMAI (Jan 2016), TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

The Power of Networks | Part of series “Looks & Cooks to Voices, Choices & Joys”

WD-Networks-New

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Surge (Feb 2016), IAMAI (Jan 2016), TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

Social Media De-Addiction Anyone?

Let me start with a confession. I was a social media addict. I’m reformed today.

Why do I describe myself as a “social media addict”? For me, it started off with Blogs. At first, it was reading blogs. Then it was writing blogs. Then I moved to FaceBook. And then to Twitter. Briefly, Pinterest caught my fancy. At one time, infographics, videos and visuals were my muse. Because there have been times when I spent 5 / 10 / 15 / 20 hours on social media – all at a stretch and all in a day, and sometimes for days at length. I have no clue what I exactly did during those hours. But it felt good at the end! I have missed basic human needs – like food, sleep! I have missed paying bills (not taxes, Thankfully!), social appointments, pressing personal requests, urgent phone calls, work deadlines – All because I was hooked on social media. When I started using social media several years back, it was out of sheer curiosity. What started off as “Let me see what this beast is” quickly became “The beast controlled my priorities, my time, my life”.

But not anymore! And I’m thankful for that…  It took me a while to get here… But I succeeded..

Social media can be an addiction – like TV, or sports, or music, or dance, or alcohol, or art, or video games, or reading, or whatever else keeps you hooked.. It can slowly and steadily control your life, time and priorities..

But first? Why and how do people form addictions?  That is a interesting  topic in itself. I think there are plenty of reasons. From having lots of time, to lack of a purpose, to  lots of money, to lack of confidence, to a quest for doing nothing, to dealing with stress, crisis, emotional ups and downs, the good bad and ugly that life throws at you…. But most importantly, addictions are really about HABIT FORMATION.

Habits formed by repetition are hardest to change” BY Charles Duhigg [Book: The Power of Habit]

And I fully agree with the quote above. So, how did I go about my process of social media de-addiction? I have share a high level snapshot of what worked for me below. It took me about 6 months to get there, but totally worth it!  My greatest high was when I stayed away from social media for 5 days in a row! Trust me, it is possible and you will survive,and the world goes on (both the real-world and social media world).  And the good part was that I found time to revive several other old interests along the way – from running, to reading to creative art! So it’s all good now!

I hope it helps you or anyone else you know who is keen on embarking on this journey.

Social media de-addiction (4)

 

 

 

 

MIB – Marketing In a Box???

Every new age marketer aspires to play a ‘strategic role’ to business. By strategic, I mean being able to consult, advice, guide and recommend businesses on “What to do and How?” – in terms of customer experience management, business / solution / service / product / pricing strategy, trend spotting / fore-casting, competitor intelligence, global branding and advocacy.

To play this role, a marketer should think strategic. For thinking, only one thing is required – “TIME”. And that is the only thing which almost every marketer I know falls short of. It is a ‘time-deficit’ economy, and for good reason – with some many priorities, people and processes vying for our time and attention

So where does the marketer’s time go? Below is a snapshot based on my own personal observations and interacting with fellow-marketer’s along with the state that every marketer desires..

So, what are possible solutions?

One could be to outsource the ‘day-to-day marketing operational’ activities; so marketer’s can focus a significant portion of their time and efforts on the analytical / strategic work. This can be enabled through a combination of outsourcing and the power of technology.

Broadly, I call this solution “MIB or Marketing-in-a-Box”. So what is inside the box? The people, processes, technology required to perform all the day-to-day operational activities in marketing. This includes knowledge, tools, frameworks, best practices, guidelines, know-how, etc. which take care of most of the “marketing operational” activities. As a consequence, marketer’s can mostly focus on strategic activities which deliver business impact.

Do you think such a solution will help marketers? Leave a comment to let me know..

Addendum : There might also be potential to offer sub-specialization “Boxed” services like “Content Marketing-In-a-Box”, “Digital Marketing-In-a-Box”, “Social Media Marketing-In-a-Box”.

First published on LinkedIn

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Content Marketing lessons from crafting 3000+ content pieces

“Content is King, Social Media is Queen and together they rule the online and customer world

Here are your options as a content marketer:

1) Be the KING – By generating GREAT content!

2) Befriend the QUEEN – By understanding and leveraging the power of Social Media OR

3) Be prepared to let the KING and QUEEN rule your WORLD!

Which one will you pick?

 

Content Marketing has been a significant part of my marketing portfolio in the last 18 months. Looking back, the impact of digital content has brought exceptional results – in terms of external and internal branding, lead generation, partnership development, industry collaborations and social advocacy.

I wanted to share some best practices which I believe have been contributing factors to the success of our content marketing journey.

Launching Your Content Marketing Strategy

At the outset, answer these five questions.

Question 1: Who exactly is your content consumer? What is his or her persona? What is his or her buyer life cycle in context to your services, products, or offerings?

Question 2: What are your content objectives?

  • Is it for brand awareness?
  • Is it to build a customer database?
  • Are you looking for better social engagement?
  • Is the aim lead generation or new customer acquisition?
  • Is the focus on customer retention?
  • Is it to showcase your thought leadership?
  • Is it for social advocacy?
  • Should content to be the conduit for partnerships or collaborations?
  • Should content to be the conduit for thought leadership collaborations?

Question 3: What are the metrics to define your content objectives? How exactly will you capture the data to compute these metrics? For example: How will you measure social advocacy? Is it based on the number of customers, partners, or analysts who like, share, or comment on the content you shared? Is it based on the number of total number of likes, shares, or comments that your content received?

Question 4: How do these content objectives align to overall marketing objectives? How do the marketing objectives align to your business objectives? If this link is clear to your business, marketing and sales teams – half your battle is won.

Question 5: Do you have the right skills, team, or resources to start and navigate through your content journey?

Creating Your Content

Before you start creating content, it is important to have a content plan in place. The content plan should include

Duration ·         Start Date·         End Date

·         Duration

Content Frequency ·         Daily·         Weekly

·         Monthly

·         Quarterly

Content Format ·         Blog·         Tweets

·         Infographics

·         Videos

·         Podcasts / Audio

·         Images

·         Press-Release (PR)

·         Whitepaper

·         Book / eBook

·         Slides / presentation

·         Flyers

·         Case Studies

·         Blog comments

·         E-mail communication

·         CEO Communique

Content Theme ·         Single theme topic·         Content buckets
Content Monitoring ·         Frequency·         Tools used

·         Metrics Reported

Content Team ·         Content Author(s)·         Content Editor(s)

·         Content Analyst(s)

·         Community Manager

·         Visual designer

 

In the last five years, I have created, edited, or curated 3000+ content pieces by virtue of being a writer and marketer. I have easily read 30,000+ content pieces. From what I’ve observed, below are some of the key insights for content creation

  • Before you create content, answer the below questions
  • Who is going to read this?
  • What is the value for a reader? What is the key take-away?
  • How will your content reach them?
  • What content formats or channels do they prefer to consume content from?

 

A reader will remember your content only if:

  • They learn something
  • It compels them to think
  • It touches a deep emotional chord or
  • Does more than one of the above

So be clear in what you want a reader to take-away from your content piece.

  • Clarity is messaging and positioning is most important before you create content. Consistency of messaging across all content artifacts or formats is critical.
  • How to effectively optimize content for reading across any channel – like web, mobile, tablet, etc? This is especially important.
  • At the end of every content piece, cross-link to other content pieces (either authored by you or others) which are relevant and could be valuable to a reader.

 

Promoting Your Content

  • Determine the best platform for publishing based on your content objectives – could be your corporate blog, or a guest blog, or other blog platform. Ensure that the content is optimized for each.
  • Create a cross-channel distribution plan for sharing content. This should factor in the ‘content consumer platform preferences’ and ‘time when your target readers consume content.’
  • Synergize efforts between online and offline initiatives.

 

Ideas for Content Promotion on Facebook

  • Share as a FaceBook Status. As an option, you might consider tagging friends, family, advocates who might specifically find the content useful, interesting or insightful. Be judicious to avoid spamming.

 

Ideas for Content Promotion on LinkedIn

  • Update your LinkedIn Status.
  • Post on LinkedIn Pulse. You can cross-link to the actual post
  • Join the most popular LinkedIn groups in your focus area. Promote your content in LinkedIn groups for ‘relevant reach.’ Be judicious to avoid spamming.
  • Identify list of experts from the team who will be active on LinkedIn. Try to get them to comment or participate in group discussions.

Ideas for Content Promotion on Twitter

  • Use images and Hashtags to promote new content. Use Twitter cards, as appropriate. Determine the most popular hashtags related to the content topic and share with those.
  • Tag key Twitter influencers, experts, (potential) customers, brand loyalists and advocates in the space. Solicit opinion or feedback.
  • Ask leaders from your organization to share across social.
  • Generously share others content using hashtags, tagging the authors or publishers. If the topic is directly linked to any of your published content, cross-link and share
  • Reply, RT, and comment on tweets.
  • Use scheduling tools to ensure you have a consistent flow of tweets.

Ideas for Content Promotion with Email

  • Ensure you continuously build your e-mail database which includes names / e-mail of anyone who might find value in your content.
  • Create an e-mail subscription service for readers to subscribe based on interest.
  • Send an e-mail at regular frequency to your contact database. This can be customized and personalized based on the reader’s preferences or choices.
  • Create a strategy to cross-link your e-mail subscription with content promotion. For example, at the start or end of every content piece, give the reader an option to subscribe to your content through e-mail.

 

Finally, you must regularly and religiously track the content performance based on the metrics set at the outset.

In conclusion, I’d like to leave you with two points. One, the same content marketing strategy will not work for every brand, but applying best practices always increase your chances of success in content marketing. Two, Content Marketing is an exciting and evolving space – so the only way to have a fair chance at success is by experimentation and constantly upgrading your knowledge.

And of course, enjoy the journey.

What did you learn from your content marketing journey? Leave a comment to let us know

First published on Newscred

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

The Power of Content, and some Content Myths Busted!

I believe in the power of the written word.
I believe in the power of content.

In this infographic, I have shared my views on the “power of content”?, and some content myths busted based on my personal experiences!

Content Myths

Liked it? Agree? Disagree? Leave a comment to let me know

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Marketo | Finextra |Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom |PaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Content Marketing Blue-print | Insights from real-life experiences

Content Marketing has been a key part of my marketing portfolio in the last 18 months, and as I look back at the journey it is evident that “Digital Content has been at the core of the overall Marketing Strategy

Based on my real-life experiences, I have compiled a content marketing blue-print to help in your content life cycle journey. I hope you find it useful

Content Strategy

What about you? What worked in your content strategy? What did not? Leave a comment to let us know

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen | Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”