Men v/s Women | Color Choices and Preferences

Men are from Mars and Women are from Venus” said John Gray. In my personal view, Men are from Mercury and Women are from Pluto” – I say this just to highlight the differences is how men and women differ in very many things – Be it what we see, how we interpret things, what we understand and take-away from the same situation, how we are naturally wired, our preferences / likes / dislikes, etc. The list is endless.

As a marketer and communication professional, very many times I need to decide on the colors to use in different communication. From experience, I know that the colors make a lot of difference in how a communication is received. And hence, I was particularly interested when I came across the below infographic on how men and women view “colors”. Though dated, it highlights some key insights.

Key Take-Away for me was “Blue reigns supreme” – and it is no wonder that almost all the large brands use blue generously (For e.g: FaceBook, Twitter, IBM, Intel, IE, etc.)

[Src: Kissmetrics]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | All About Social Media Monitoring Tools

Everyone knows that Social Media is BIG, but Social Media Monitoring is a ? – In terms of time, focus, priority and effort. Whether you are a marketer / even otherwise – if you spend time on social media – it is worthwhile to monitor and track social behaviors – Data always speaks – The insights, inferences and implications are for you to draw. But the start is always looking at multiple views of real-time integrated data, and asking the right questions so you understand social media analytics better.

Many of us wonder what to track and how? So when I came across this comprehensive infographic on Social Media Monitoring – I thought it was worthwhile to share on the blog. It is an overview and just the start – But once the building blocks are laid, then it is easy to build and enhance the monitoring processes and tools

[Src: KISSMetrics]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Mention in | “Open Letter to Women looking for job
Mention in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?

Infographic | What to do before you click “PUBLISH” for your content?

 

Before You Click Publish

Via Salesforce

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | What every blog post should have?

11 Essential Ingredients Every Blog Post Needs [Infographic]

Like this infographic? Get content marketing advice that works from Copyblogger.

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Mention in | “Open Letter to Women looking for job
Mention in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?

Infographic | Facebook, Twitter, LinkedIn – What to use for social promotions and Why?

As a marketer and social media manager, one is always looking for determining the right social channel for different social campaigns.

The dilemma many times is –
LinkedIn? FaceBook? Twitter?
Paid? Free?

The below infographic was a treasured catch and answered almost all my questions.

Social Media Advertising Cheat Sheet[Src: Newscred ]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost | Business2Community | WomensWeb | Sheroes | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in | “Open Letter to Women looking for job
Quoted in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?”

Infographic | Art of Social Media – Top 10 Power Tips

Social Media is a science, skill and art. And as I try to master them every day, I always look for resources to assist. Below infographic is a good one for exactly this.

 

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Mention in | “Open Letter to Women looking for job
Mention in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?

 

Infographic | How to make content shareable on Social Media?

As a marketer, blogger and social media strategist / practitioner – One of the questions which keeps me on my toes is “How to make content shareable on social media?“. Because it matters for your brand. And more than anything, it is a pseudo-indicator that your content is being read, and that your reader is able to connect / relate to what you are sharing. Not to mention that it gives you a definite high. So in my view “A social share is like a social endorsement / compliment of what you are saying” – Either your reader learned something, felt something or thought that there was something in the content piece worthy of a share. One of my published content pieces was shared 10K+ times in 3 days, and the ‘writing / reader’ insights I gained for that one post was invaluable. So what content shares is also a proxy-indicator of what a reader wants to read more of.

In my personal view, below are some of the reasons why a content piece gets shared
1) Compelling headline
2) Unique perspective / point of view
3) Powerful visuals (video, infographic, photo)
4) Brings out a deep human emotion – Mostly makes a reader happy, gives hope or makes them cry
5) Provokes one to think
6) A well-crafted story (true/ personal – the better)

And I came across this interesting infographic on why content gets shared. So posting it on the blog:

[Src: http://www.adweek.com/socialtimes/shareable-social-content/485050?red=at]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Mention in | “Open Letter to Women looking for job
Mention in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?

Infographic | why content for SEO?


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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Mention in | “Open Letter to Women looking for job
Mention in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?

Infographic | Its “Google” time – How to get better and faster in googling?

For many of us in today’s day and age, Google is the new Mummy, Daddy, Big Dady, Bigg Brother, Teacher, Almighty

Any question, we Google it
Any confusion, we Google it
Any worry, we Google it
Any emotion, we Google it

No wonder, Google is possibly and probably the new Best Friend Forever.. or so many think :)

And yet, I find many of us are not using Google in the best possible way.

Why? Because we don’t know the tips, tricks and best practices to make Google “sing and dance” to our tunes. And for the very many things we do in life (both personal / professional), knowing how to most effectively use Google is only an asset

And so I was happy to see this infographic recently, and hence sharing on my blog…

Time to Google, eh? :)

 

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | Video Marketing Trends for 2015

Videos are the new content hero, and video marketing is probably the hero’s vehicle to achieve ‘stardom’. Many marketers struggle to create videos that deliver the desired impact.

Following are critical for video marketing success

  • 1) Defining the objectives of creating a video content
  • 2) Finding who is the target audience and their customer persona before you define the video concept
  • 3) Finalizing a video concept – What is key is that the concept in unique / novel, interesting / catchy and has a wow factor. Humanizing the video so it brings out an emotion in the audience is important
  • 4) Using the right resources / tools to create a video
  • 5) Promoting the video

And as I was browsing for how to create compelling video content, I came across the below infographic which provides good guidelines on video marketing trends. Hope you find it useful

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”