Social Media De-Addiction Anyone?

Let me start with a confession. I was a social media addict. I’m reformed today.

Why do I describe myself as a “social media addict”? For me, it started off with Blogs. At first, it was reading blogs. Then it was writing blogs. Then I moved to FaceBook. And then to Twitter. Briefly, Pinterest caught my fancy. At one time, infographics, videos and visuals were my muse. Because there have been times when I spent 5 / 10 / 15 / 20 hours on social media – all at a stretch and all in a day, and sometimes for days at length. I have no clue what I exactly did during those hours. But it felt good at the end! I have missed basic human needs – like food, sleep! I have missed paying bills (not taxes, Thankfully!), social appointments, pressing personal requests, urgent phone calls, work deadlines – All because I was hooked on social media. When I started using social media several years back, it was out of sheer curiosity. What started off as “Let me see what this beast is” quickly became “The beast controlled my priorities, my time, my life”.

But not anymore! And I’m thankful for that…  It took me a while to get here… But I succeeded..

Social media can be an addiction – like TV, or sports, or music, or dance, or alcohol, or art, or video games, or reading, or whatever else keeps you hooked.. It can slowly and steadily control your life, time and priorities..

But first? Why and how do people form addictions?  That is a interesting  topic in itself. I think there are plenty of reasons. From having lots of time, to lack of a purpose, to  lots of money, to lack of confidence, to a quest for doing nothing, to dealing with stress, crisis, emotional ups and downs, the good bad and ugly that life throws at you…. But most importantly, addictions are really about HABIT FORMATION.

Habits formed by repetition are hardest to change” BY Charles Duhigg [Book: The Power of Habit]

And I fully agree with the quote above. So, how did I go about my process of social media de-addiction? I have share a high level snapshot of what worked for me below. It took me about 6 months to get there, but totally worth it!  My greatest high was when I stayed away from social media for 5 days in a row! Trust me, it is possible and you will survive,and the world goes on (both the real-world and social media world).  And the good part was that I found time to revive several other old interests along the way – from running, to reading to creative art! So it’s all good now!

I hope it helps you or anyone else you know who is keen on embarking on this journey.

Social media de-addiction (4)

 

 

 

 

MIB – Marketing In a Box???

Every new age marketer aspires to play a ‘strategic role’ to business. By strategic, I mean being able to consult, advice, guide and recommend businesses on “What to do and How?” – in terms of customer experience management, business / solution / service / product / pricing strategy, trend spotting / fore-casting, competitor intelligence, global branding and advocacy.

To play this role, a marketer should think strategic. For thinking, only one thing is required – “TIME”. And that is the only thing which almost every marketer I know falls short of. It is a ‘time-deficit’ economy, and for good reason – with some many priorities, people and processes vying for our time and attention

So where does the marketer’s time go? Below is a snapshot based on my own personal observations and interacting with fellow-marketer’s along with the state that every marketer desires..

So, what are possible solutions?

One could be to outsource the ‘day-to-day marketing operational’ activities; so marketer’s can focus a significant portion of their time and efforts on the analytical / strategic work. This can be enabled through a combination of outsourcing and the power of technology.

Broadly, I call this solution “MIB or Marketing-in-a-Box”. So what is inside the box? The people, processes, technology required to perform all the day-to-day operational activities in marketing. This includes knowledge, tools, frameworks, best practices, guidelines, know-how, etc. which take care of most of the “marketing operational” activities. As a consequence, marketer’s can mostly focus on strategic activities which deliver business impact.

Do you think such a solution will help marketers? Leave a comment to let me know..

Addendum : There might also be potential to offer sub-specialization “Boxed” services like “Content Marketing-In-a-Box”, “Digital Marketing-In-a-Box”, “Social Media Marketing-In-a-Box”.

First published on LinkedIn

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Content Marketing lessons from crafting 3000+ content pieces

“Content is King, Social Media is Queen and together they rule the online and customer world

Here are your options as a content marketer:

1) Be the KING – By generating GREAT content!

2) Befriend the QUEEN – By understanding and leveraging the power of Social Media OR

3) Be prepared to let the KING and QUEEN rule your WORLD!

Which one will you pick?

 

Content Marketing has been a significant part of my marketing portfolio in the last 18 months. Looking back, the impact of digital content has brought exceptional results – in terms of external and internal branding, lead generation, partnership development, industry collaborations and social advocacy.

I wanted to share some best practices which I believe have been contributing factors to the success of our content marketing journey.

Launching Your Content Marketing Strategy

At the outset, answer these five questions.

Question 1: Who exactly is your content consumer? What is his or her persona? What is his or her buyer life cycle in context to your services, products, or offerings?

Question 2: What are your content objectives?

  • Is it for brand awareness?
  • Is it to build a customer database?
  • Are you looking for better social engagement?
  • Is the aim lead generation or new customer acquisition?
  • Is the focus on customer retention?
  • Is it to showcase your thought leadership?
  • Is it for social advocacy?
  • Should content to be the conduit for partnerships or collaborations?
  • Should content to be the conduit for thought leadership collaborations?

Question 3: What are the metrics to define your content objectives? How exactly will you capture the data to compute these metrics? For example: How will you measure social advocacy? Is it based on the number of customers, partners, or analysts who like, share, or comment on the content you shared? Is it based on the number of total number of likes, shares, or comments that your content received?

Question 4: How do these content objectives align to overall marketing objectives? How do the marketing objectives align to your business objectives? If this link is clear to your business, marketing and sales teams – half your battle is won.

Question 5: Do you have the right skills, team, or resources to start and navigate through your content journey?

Creating Your Content

Before you start creating content, it is important to have a content plan in place. The content plan should include

Duration ·         Start Date·         End Date

·         Duration

Content Frequency ·         Daily·         Weekly

·         Monthly

·         Quarterly

Content Format ·         Blog·         Tweets

·         Infographics

·         Videos

·         Podcasts / Audio

·         Images

·         Press-Release (PR)

·         Whitepaper

·         Book / eBook

·         Slides / presentation

·         Flyers

·         Case Studies

·         Blog comments

·         E-mail communication

·         CEO Communique

Content Theme ·         Single theme topic·         Content buckets
Content Monitoring ·         Frequency·         Tools used

·         Metrics Reported

Content Team ·         Content Author(s)·         Content Editor(s)

·         Content Analyst(s)

·         Community Manager

·         Visual designer

 

In the last five years, I have created, edited, or curated 3000+ content pieces by virtue of being a writer and marketer. I have easily read 30,000+ content pieces. From what I’ve observed, below are some of the key insights for content creation

  • Before you create content, answer the below questions
  • Who is going to read this?
  • What is the value for a reader? What is the key take-away?
  • How will your content reach them?
  • What content formats or channels do they prefer to consume content from?

 

A reader will remember your content only if:

  • They learn something
  • It compels them to think
  • It touches a deep emotional chord or
  • Does more than one of the above

So be clear in what you want a reader to take-away from your content piece.

  • Clarity is messaging and positioning is most important before you create content. Consistency of messaging across all content artifacts or formats is critical.
  • How to effectively optimize content for reading across any channel – like web, mobile, tablet, etc? This is especially important.
  • At the end of every content piece, cross-link to other content pieces (either authored by you or others) which are relevant and could be valuable to a reader.

 

Promoting Your Content

  • Determine the best platform for publishing based on your content objectives – could be your corporate blog, or a guest blog, or other blog platform. Ensure that the content is optimized for each.
  • Create a cross-channel distribution plan for sharing content. This should factor in the ‘content consumer platform preferences’ and ‘time when your target readers consume content.’
  • Synergize efforts between online and offline initiatives.

 

Ideas for Content Promotion on Facebook

  • Share as a FaceBook Status. As an option, you might consider tagging friends, family, advocates who might specifically find the content useful, interesting or insightful. Be judicious to avoid spamming.

 

Ideas for Content Promotion on LinkedIn

  • Update your LinkedIn Status.
  • Post on LinkedIn Pulse. You can cross-link to the actual post
  • Join the most popular LinkedIn groups in your focus area. Promote your content in LinkedIn groups for ‘relevant reach.’ Be judicious to avoid spamming.
  • Identify list of experts from the team who will be active on LinkedIn. Try to get them to comment or participate in group discussions.

Ideas for Content Promotion on Twitter

  • Use images and Hashtags to promote new content. Use Twitter cards, as appropriate. Determine the most popular hashtags related to the content topic and share with those.
  • Tag key Twitter influencers, experts, (potential) customers, brand loyalists and advocates in the space. Solicit opinion or feedback.
  • Ask leaders from your organization to share across social.
  • Generously share others content using hashtags, tagging the authors or publishers. If the topic is directly linked to any of your published content, cross-link and share
  • Reply, RT, and comment on tweets.
  • Use scheduling tools to ensure you have a consistent flow of tweets.

Ideas for Content Promotion with Email

  • Ensure you continuously build your e-mail database which includes names / e-mail of anyone who might find value in your content.
  • Create an e-mail subscription service for readers to subscribe based on interest.
  • Send an e-mail at regular frequency to your contact database. This can be customized and personalized based on the reader’s preferences or choices.
  • Create a strategy to cross-link your e-mail subscription with content promotion. For example, at the start or end of every content piece, give the reader an option to subscribe to your content through e-mail.

 

Finally, you must regularly and religiously track the content performance based on the metrics set at the outset.

In conclusion, I’d like to leave you with two points. One, the same content marketing strategy will not work for every brand, but applying best practices always increase your chances of success in content marketing. Two, Content Marketing is an exciting and evolving space – so the only way to have a fair chance at success is by experimentation and constantly upgrading your knowledge.

And of course, enjoy the journey.

What did you learn from your content marketing journey? Leave a comment to let us know

First published on Newscred

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

The Power of Content, and some Content Myths Busted!

I believe in the power of the written word.
I believe in the power of content.

In this infographic, I have shared my views on the “power of content”?, and some content myths busted based on my personal experiences!

Content Myths

Liked it? Agree? Disagree? Leave a comment to let me know

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Marketo | Finextra |Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom |PaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Content Marketing Blue-print | Insights from real-life experiences

Content Marketing has been a key part of my marketing portfolio in the last 18 months, and as I look back at the journey it is evident that “Digital Content has been at the core of the overall Marketing Strategy

Based on my real-life experiences, I have compiled a content marketing blue-print to help in your content life cycle journey. I hope you find it useful

Content Strategy

What about you? What worked in your content strategy? What did not? Leave a comment to let us know

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen | Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Round-up of Content Marketing Platforms / Solutions

As a content marketer, I’m always on the look-out for content marketing solutions / platforms which can enable enterprises to do “content” – better, faster, effectively. During one such analysis, I came across a host of content marketing platforms / solutions. In this post, I’m sharing a round-up of some of these solutions.

Newscred (Content marketing software)

Percolate (Complete marketing software for global brands)

Kapost Marketing Platform (Content marketing for enterprise marketers)

ScribeContent (Content optimization software for online marketing)

Skyword (Content marketing solutions)

Contently (Content marketplace)

UberFlip (Content marketing automation software)

Curata (Content curation and content marketing platform)

Scoop.it (Content curation, blogging and social promotion platform for small businesses)

 

Related References

http://www.toprankblog.com/2015/04/content-marketing-tools/

http://www.curata.com/blog/content-marketing-tools-ultimate-list/

http://launchpoint.marketo.com/applications/content-marketing

https://scripted.com/content-marketing-2/top-content-marketing-companies-tools/

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Connect with me on Nischala’s Social World
Columnist / Byline in :  Economic Times | Huffingtonpost | Wipro NewsCred | Marketo|  FinextraInc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen |NasscomPaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Essential Skills for the New-Age Marketer

Marketer Skills

According to the 2015 CMO Survey sponsored by Duke University’s Fuqua School of Business, and McKinsey, Inc, marketers are optimistic about the business growth and economic outlook this year, and marketing budgets are expected to grow by ~8.7% in the next 1 year. However according to the 2015 IBM CMO Study, “4 out of 5 CMO’s anticipate a high level of complexity over the next 5 years, but only 50% feel ready to handle it

It is indeed an important, interesting and exciting time in the life of marketing professionals. Marketing is at the hot-seat, invited to the board-room meetings, is increasingly considered a key enabler / driver / catalyst for business growth and profitability and today’s CMO is being viewed as a potential contender for the next-CEO!

However when I look around me, I see a lot of marketers struggling to live up-to the expectations of what marketing should do? A root cause analysis of the big WHY throws up very many answers – from changes in the external world, lack of visionary leadership on how marketing should grow and evolve in today’s VUCA (Volatile Uncertain Complex Ambiguous) world, technology, innovations, explosive growth of digital / social media and distinct multi-generation (Gen X / Y /Z?!) demographics among the consumer base.

However, I also see that there is a “marketing skill-gap“. A lot of so called “new-age marketing professionals” don’t seem to have the required skills to get the job done.

In this post, I’m sharing my views on essential skills of the new-age marketer:

*) Be a Data Scientist / Analyst : Never before has there been so much consumer data generated and available for consumption and analytics. Marketing is no different. So the new age marketer needs to first define what data is to be captured and why?. Then invest in tools / technology to capture that data. Next is to analyze data and draw actionable insights. Lastly, to define the “What next in marketing and in business?” based on data.

*) Understanding human behaviors : The new-age marketer is increasingly being viewed as the owner / custodian of customer experience – for both B2B and B2C businesses. The thing about experiences is that they are always personal, subjective and unique to “you” as an individual / business. Hence, a basic understanding of human behaviors – in terms of motivators, emotions, decision making process, habit formation, determinants to action / inaction, purchase drivers / patterns is key.

*) Be a Storyteller : Nothing tells / sells better than a story. It is for good reason that storytelling has been the most popular communication format with even kids. Even to this day, a (personal) story is better received than a long boring speech. So it is important for any marketer to be able to narrate the brand story via (visual) storytelling

*) Be a Visual Designer : With the meteoric rise in content, we are all bombarded with hundreds of messages on a daily basis. So, how does any marketer capture the eye, mind and imagination of the consumer? Visual communication is possibly a powerful and effective way – Be it with videos, infographics, photos, images,etc. From personal experiences, I can say that “visual design” (or creating a visual piece of content) is a science, skill and art. Fundamental is your ability to visualize and design i.e., see what no one can see, see what does not ‘physically’ exist, and then design it so it appeals to masses. Visual designing is a skill which can be formally learned and also built over time by repeated practice and observation.

*) Understand that “Content is King” : As a marketing practitioner and blogger, I can confidently say that “content is king” in today’s era. Knowing how to craft, curate and convert content is key for any new age marketer. Appreciating the “How-To” create different content formats and hands-on experience in the same makes all the difference. I can vouch for the fact that my blogging journey has significantly enriched my understanding on the entire content life-cycle from strategy, planning, creation, editing, publishing and promotion. When it comes to content life-cycle, hands-on experience makes all the difference

*) Get Hands-on Social Media Experience : As an active social media user, there is one thing I observe – Not everyone understands how to use social media. Especially in the marketing context, the only way to understand the ‘ways of social media’ is to get your hands-dirty. You need to put yourself out there, and continuously experiment, innovate and evolve. No amount of learning or theory or advice helps! As for as social media is concerned, experience is KING!

*) Make the mobile your new best friend: Mobile marketing is undoubtedly the next BIG bet for most businesses / marketers. Understanding how to make mobile marketing work for your business is critical for any marketer

*) Learn to Embrace Marketing tools / technology: As a marketer, I have found that there is a tool / technology solution to make a marketer’s life faster, simpler, better and easy! Check this amazing supergraphic on the marketing technology solutions. The tough part is to be clear on what marketing needs to achieve, and then assess the right marketing tools / technology to aid in your journey. Key in any marketing tool / technology assessment is to have a well defined marketing ROI (Return on Investment) based on tool usage

*) Get Creative : The new age marketer has to be creative in ideation and execution. From marketing campaigns to lead generation to team management to stakeholder management to marketing spend – it is critical for the marketing team to find creative ways to address day-to-day challenges, as well as the bigger road-blocks which come your way!

*) Be a Collaborator : The new age marketing teams are the the overlay of strategy, finance, operations, technology, sales, SME (Subject matter expertise) and innovation. And so collaboration with external / internal teams will be key to survive and succeed.

*) Be an Effective Communicator : Key to success in marketing is communication. As a marketer, I can safely say that what you say is as important as what you don’t say! So effective communication skills – both oral and written, along with a command on language is critical to be able to effectively deliver marketing expectations

*) Invest in Continuous learning : Never before has the world of marketing been so dynamic and fast-paces. There are new buzzwords everyday, new tools every second day, new innovative ways of marketing every third day and new (increasing) consumer expectations which are driving what marketing can / should / need to do. To scale up, it becomes critical for any new age marketer to continuously watch the market trends, and be updated with the latest and greatest.! Investing in formal / informal learning go a long way in how successfully marketing teams can deliver against marketing / business objectives.

That ends my list. What do you think are the essential skills of the new-age marketer? Leave a comment to let me know

First published on LinkedIn

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Marketo | Finextra | Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom | PaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | A2Z of Blogging

Ever thought if there was an A to Z of blogging? Here’s an infographic

Blogging A2Z

To view the video version of this, click here

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom | PaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

The C Mantra’s for Marketing Success

C is one of my favorite alphabets of the English language. I don’t really know why.. I guess it is somewhat lucky for me. For e.g.: As a student, for any multiple choice question for which I did not know the answer, I’d choose C and it would be right :). So C and me go a long long long way back! I also love marketing, and infographics are my latest muse. So I thought why not do an infographic the C Mantras for Marketing Success!

I hope you enjoy reading it as much as I enjoyed creating it!

mktng success

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom | PaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo |  12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

The Art and Craft of Content

A few days ago, I had the opportunity to address a group of 100+ digital marketers on “The Art and Craft of content”. Personally, I enjoyed delivering the session as it was based on my personal journey and experiences as a “Content Crafter“. I received wonderful feedback for the session!

In this post, I am sharing the key messages that I delivered during the session:

Art and Craft of Content

What do you think? Leave a comment to let me know

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Top Indian Blogs and Most Widely read Indian Bloggers, Alltop, Directory of Best Indian Blogs]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?