Women led startups – What impedes growth?

I have been interested and fascinated by the startup world and ecosystem in India for the past 2 years. In this duration, I have read and interacted with many startup teams – school friends, college friends, mummy friends, family friends, business connections, social media networks, media connections… All from a diverse backgrounds, industries and parts of the world..

Specifically in India, going the ‘startup’ route is increasingly being considered cool – Thanks to the big money, swanky offices, media publicity, potential impact…. and most recently, the government focus on startups.

On one side, with the Government of India’s #StartUpIndia initiative which is about “Starting up a startup revolution“, there is a lot of buzz in almost every quarter on how 2016 could be the year of startups in India. On 16 Jan 16, India’s new national startup policy will be released to tap into “India’s much celebrated entrepreneurial spirit“. I am looking forward to this…

On the other side, whenever I read or interact with women led startups, I am happy to see women ‘taking charge’ of their lives and venturing into unchartered territories.  On the other side, I also see several growth inhibitors – Beyond policy and process. Many times I wonder why or how “gender” can make a difference.. After all, we are moving towards an era of equal access of opportunities to both men and women, so why should gender matter?

Well, IT DOES matter and make a difference in the startup world.. In this infographic post, I am sharing my views and insights on the ABC growth impediments for women led startups…

ABCD for women led startups

What do you think impedes the growth of women led startups? Leave a comment to let me know..

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers, Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
2015 101 Inspiring Women aka Rockstars
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

MIB – Marketing In a Box???

Every new age marketer aspires to play a ‘strategic role’ to business. By strategic, I mean being able to consult, advice, guide and recommend businesses on “What to do and How?” – in terms of customer experience management, business / solution / service / product / pricing strategy, trend spotting / fore-casting, competitor intelligence, global branding and advocacy.

To play this role, a marketer should think strategic. For thinking, only one thing is required – “TIME”. And that is the only thing which almost every marketer I know falls short of. It is a ‘time-deficit’ economy, and for good reason – with some many priorities, people and processes vying for our time and attention

So where does the marketer’s time go? Below is a snapshot based on my own personal observations and interacting with fellow-marketer’s along with the state that every marketer desires..

So, what are possible solutions?

One could be to outsource the ‘day-to-day marketing operational’ activities; so marketer’s can focus a significant portion of their time and efforts on the analytical / strategic work. This can be enabled through a combination of outsourcing and the power of technology.

Broadly, I call this solution “MIB or Marketing-in-a-Box”. So what is inside the box? The people, processes, technology required to perform all the day-to-day operational activities in marketing. This includes knowledge, tools, frameworks, best practices, guidelines, know-how, etc. which take care of most of the “marketing operational” activities. As a consequence, marketer’s can mostly focus on strategic activities which deliver business impact.

Do you think such a solution will help marketers? Leave a comment to let me know..

Addendum : There might also be potential to offer sub-specialization “Boxed” services like “Content Marketing-In-a-Box”, “Digital Marketing-In-a-Box”, “Social Media Marketing-In-a-Box”.

First published on LinkedIn

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Aspire to craft content that converts? The 7 points which matter..

First published on Marketo

According to Gartner, Content Marketing is among the Top 5 trends in the space of Digital Marketing in 2015. The ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical. The importance of the rise of big content means that “content is the most important thing that marketers do

It is but obvious that every content marketer aspires to continuously and consistently publish “content that converts.”.

Your first thought might be “What exactly is content that converts?”. Well, simply put it is leveraging the power of content to achieve whatever content marketing objectives you set out with. These objectives can range from Brand Awareness to Lead generation to User / Customer engagement to Sales to Lead Nurturing to Social Advocacy to Professional Networking. The thing about objectives is that they are always specific to your context – whether you are an individual or a business.

As I look back at my own journey as a content marketer, I’m happy with the impact of B2B [Business to Business] content marketing initiatives. From global brand awareness and industry mind-share, to lead generation and social shares / engagement and advocacy, it has been a good innings.

What were the key factors which made a difference in the journey?” is what everyone wants to know. I can distinctly see seven key points. I also clearly recognize that first-hand experience have taught me these lessons – mostly because of a willingness to learn, an eagerness to try and an openness to fail. However, it would have been wonderful if someone had shared these insights with me at the onset.

In this post, I am highlighting the most important points which I wish I’d known at the start, with the hope that it helps content marketers at different stages of phases of their content journey

Define your content conversion metrics

“What gets measured, gets managed” BY Peter Drucker

This is true for almost everything in life, including content. Hence the most important step in any content journey in defining your content conversion metrics. Content Conversion metrics are unique to your industry, nature of business, customer base, organization phase of growth and marketing budgets. Hence the metrics defined need to be unique and relevant to your specific context. Once the conversion metrics are finalized, it should be communicated with all key stakeholders.

For e.g: Conversion metrics could be 100 downloads for a whitepaper, or 25 e-mail registrations for a service, or 1000+ social shares, or 5 leads. Most important in metrics definition is that they should be SMART (Simple, Measureable, Attainable, Relevant and Time-Bound) and well communicated to all key stake-holders

Have a realistic Content Plan in place

“Failing to plan is planning to fail” BY Alan Lakein

 A content plan which covers all aspects of the content life cycle is the key stepping stone for a successful content plan. Content Life cycle includes all phases from content ideation, creation, publishing, promotion, discovery, engagement, management and reporting.

Key to success in any content plan is to know

  • Who is the reader of your content? The clearer you are in your description of the demographics of the content reader, the better. For e.g: Potential readers of this blog post could be digital marketers, CMO’s, content authors, editors, publishers, content strategists, social media managers, etc.
  • What kind of content formats are popular with the target reader For e.g: Does your reader typically like visual communication like Infographics or photos; or prefers to read text in the form of blogs, white-papers or research articles?
  • What channels / devices do they typically use to read content? For e.g: Does your potential reader prefer to read on smartphone, laptop, iPad? Or do they like to read print media?
  • What content topics are trending / of value to them? For e.g.: Are new age digital marketers keen to know the latest product features of a new content automation tool or would they prefer to read about case studies on what marketing strategies worked for other competing brands in the industry ecosystem
  • What are the key drivers to convert your reader to a potential buyer of your product / service / offering / solution. For e.g: Are they looking for an easy-to-use subscription based marketing automation solution, or would they prefer a comprehensive marketing technology suite for 3 years? Your content strategy and plan need to be aligned accordingly.

The content plan should include details on:

Content Creation

  • The date on which a content piece will be published
  • The content format (blog, video, infographic, etc.)
  • The content topics / themes
  • What needs to happen before it is published (in terms of the process for editing, reviews, approvals, SEO, etc.),

Content Publishing

  • Where will the content be published (corporate / personal site / blog / page) or a community / partner / analyst / media publishing forum?

Content Promotion

  • Which social channels will the content be promoted on? This should be based on your reader demographics
  • How frequently should the content be shared?
  • How to best articulate the social shares so it works for a specific social channel?
  • What tools need to be leveraged for social sharing?
  • Which individuals / enterprises need to be notified of the published content?

Execution makes the real difference

According to the “2015 Content Marketing: Benchmarks, Budgets and Trends”, one of the key differentiating characteristic of great content marketers is that they follow a documented content marketing strategy on a consistent basis. So planning and execution are the two foundational pillars of effective content marketing. At the end of the day, how effective your content marketing is depends completely on what you actually do.

In my personal experience, to make content marketing happen – knowledge and skills are of paramount importance. Aspects of content around storytelling, creativity, design, visualization and articulation are what truly determine the impact of content initiatives.

Leverage the power of tools and technology

“Content and Technology are strange bed fellows. We are joined together. Sometimes we misunderstand each other. But isn’t that after all the definition of marriage?” BY Howard Stringer

The number of tools and technology available to make content marketing faster, easier, effective and simpler is amazing. From deciding what to write about to coming up with the most effective title for a content piece to determining who are the influencers for a particular topic – tools and technology are a powerful boon. The key is to know what technology and tools are relevant in your context, and to effectively use them.

Track and Report your Conversion Metrics

Constantly monitoring, tracking and reporting conversion metrics at regular intervals with all key stakeholders is the most important check-point in the content journey. With ample number of social media listening / analytics / monitoring tools, it becomes important to identify the right tools for your context, define a frequency for reporting and start using them. Key is to spend time analyzing the metrics to draw actionable insights.

As a case in point, your content metrics could read as below


Based on above metrics, you can identify that the time and effort required to create a blog is significantly lesser than an infographic/ blog. However, the infographics / videos might generate significantly more views. So as a content marketing team, you can decide on the content format mix for next month. This process is continuous, and based on how your content is being received by readers.

Review and Refine your content plan based on metrics

Based on the insights from your metrics, it is important to refine your content plan.

Simple rule of thumb is this | What is working, do more of it. What is not working | Do less of it.

Be patient ; Conversion based on content takes time

Conversion based on content takes time, and focused efforts. Patience, Persistence and a positive outlook yield results.

That’s my view. What do you think is the most important to create content that converts? Leave a comment to let me know…

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Content Marketing lessons from crafting 3000+ content pieces

“Content is King, Social Media is Queen and together they rule the online and customer world

Here are your options as a content marketer:

1) Be the KING – By generating GREAT content!

2) Befriend the QUEEN – By understanding and leveraging the power of Social Media OR

3) Be prepared to let the KING and QUEEN rule your WORLD!

Which one will you pick?

 

Content Marketing has been a significant part of my marketing portfolio in the last 18 months. Looking back, the impact of digital content has brought exceptional results – in terms of external and internal branding, lead generation, partnership development, industry collaborations and social advocacy.

I wanted to share some best practices which I believe have been contributing factors to the success of our content marketing journey.

Launching Your Content Marketing Strategy

At the outset, answer these five questions.

Question 1: Who exactly is your content consumer? What is his or her persona? What is his or her buyer life cycle in context to your services, products, or offerings?

Question 2: What are your content objectives?

  • Is it for brand awareness?
  • Is it to build a customer database?
  • Are you looking for better social engagement?
  • Is the aim lead generation or new customer acquisition?
  • Is the focus on customer retention?
  • Is it to showcase your thought leadership?
  • Is it for social advocacy?
  • Should content to be the conduit for partnerships or collaborations?
  • Should content to be the conduit for thought leadership collaborations?

Question 3: What are the metrics to define your content objectives? How exactly will you capture the data to compute these metrics? For example: How will you measure social advocacy? Is it based on the number of customers, partners, or analysts who like, share, or comment on the content you shared? Is it based on the number of total number of likes, shares, or comments that your content received?

Question 4: How do these content objectives align to overall marketing objectives? How do the marketing objectives align to your business objectives? If this link is clear to your business, marketing and sales teams – half your battle is won.

Question 5: Do you have the right skills, team, or resources to start and navigate through your content journey?

Creating Your Content

Before you start creating content, it is important to have a content plan in place. The content plan should include

Duration ·         Start Date·         End Date

·         Duration

Content Frequency ·         Daily·         Weekly

·         Monthly

·         Quarterly

Content Format ·         Blog·         Tweets

·         Infographics

·         Videos

·         Podcasts / Audio

·         Images

·         Press-Release (PR)

·         Whitepaper

·         Book / eBook

·         Slides / presentation

·         Flyers

·         Case Studies

·         Blog comments

·         E-mail communication

·         CEO Communique

Content Theme ·         Single theme topic·         Content buckets
Content Monitoring ·         Frequency·         Tools used

·         Metrics Reported

Content Team ·         Content Author(s)·         Content Editor(s)

·         Content Analyst(s)

·         Community Manager

·         Visual designer

 

In the last five years, I have created, edited, or curated 3000+ content pieces by virtue of being a writer and marketer. I have easily read 30,000+ content pieces. From what I’ve observed, below are some of the key insights for content creation

  • Before you create content, answer the below questions
  • Who is going to read this?
  • What is the value for a reader? What is the key take-away?
  • How will your content reach them?
  • What content formats or channels do they prefer to consume content from?

 

A reader will remember your content only if:

  • They learn something
  • It compels them to think
  • It touches a deep emotional chord or
  • Does more than one of the above

So be clear in what you want a reader to take-away from your content piece.

  • Clarity is messaging and positioning is most important before you create content. Consistency of messaging across all content artifacts or formats is critical.
  • How to effectively optimize content for reading across any channel – like web, mobile, tablet, etc? This is especially important.
  • At the end of every content piece, cross-link to other content pieces (either authored by you or others) which are relevant and could be valuable to a reader.

 

Promoting Your Content

  • Determine the best platform for publishing based on your content objectives – could be your corporate blog, or a guest blog, or other blog platform. Ensure that the content is optimized for each.
  • Create a cross-channel distribution plan for sharing content. This should factor in the ‘content consumer platform preferences’ and ‘time when your target readers consume content.’
  • Synergize efforts between online and offline initiatives.

 

Ideas for Content Promotion on Facebook

  • Share as a FaceBook Status. As an option, you might consider tagging friends, family, advocates who might specifically find the content useful, interesting or insightful. Be judicious to avoid spamming.

 

Ideas for Content Promotion on LinkedIn

  • Update your LinkedIn Status.
  • Post on LinkedIn Pulse. You can cross-link to the actual post
  • Join the most popular LinkedIn groups in your focus area. Promote your content in LinkedIn groups for ‘relevant reach.’ Be judicious to avoid spamming.
  • Identify list of experts from the team who will be active on LinkedIn. Try to get them to comment or participate in group discussions.

Ideas for Content Promotion on Twitter

  • Use images and Hashtags to promote new content. Use Twitter cards, as appropriate. Determine the most popular hashtags related to the content topic and share with those.
  • Tag key Twitter influencers, experts, (potential) customers, brand loyalists and advocates in the space. Solicit opinion or feedback.
  • Ask leaders from your organization to share across social.
  • Generously share others content using hashtags, tagging the authors or publishers. If the topic is directly linked to any of your published content, cross-link and share
  • Reply, RT, and comment on tweets.
  • Use scheduling tools to ensure you have a consistent flow of tweets.

Ideas for Content Promotion with Email

  • Ensure you continuously build your e-mail database which includes names / e-mail of anyone who might find value in your content.
  • Create an e-mail subscription service for readers to subscribe based on interest.
  • Send an e-mail at regular frequency to your contact database. This can be customized and personalized based on the reader’s preferences or choices.
  • Create a strategy to cross-link your e-mail subscription with content promotion. For example, at the start or end of every content piece, give the reader an option to subscribe to your content through e-mail.

 

Finally, you must regularly and religiously track the content performance based on the metrics set at the outset.

In conclusion, I’d like to leave you with two points. One, the same content marketing strategy will not work for every brand, but applying best practices always increase your chances of success in content marketing. Two, Content Marketing is an exciting and evolving space – so the only way to have a fair chance at success is by experimentation and constantly upgrading your knowledge.

And of course, enjoy the journey.

What did you learn from your content marketing journey? Leave a comment to let us know

First published on Newscred

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

The Power of Content, and some Content Myths Busted!

I believe in the power of the written word.
I believe in the power of content.

In this infographic, I have shared my views on the “power of content”?, and some content myths busted based on my personal experiences!

Content Myths

Liked it? Agree? Disagree? Leave a comment to let me know

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Marketo | Finextra |Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom |PaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Content Marketing Blue-print | Insights from real-life experiences

Content Marketing has been a key part of my marketing portfolio in the last 18 months, and as I look back at the journey it is evident that “Digital Content has been at the core of the overall Marketing Strategy

Based on my real-life experiences, I have compiled a content marketing blue-print to help in your content life cycle journey. I hope you find it useful

Content Strategy

What about you? What worked in your content strategy? What did not? Leave a comment to let us know

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen | Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Round-up of Content Marketing Platforms / Solutions

As a content marketer, I’m always on the look-out for content marketing solutions / platforms which can enable enterprises to do “content” – better, faster, effectively. During one such analysis, I came across a host of content marketing platforms / solutions. In this post, I’m sharing a round-up of some of these solutions.

Newscred (Content marketing software)

Percolate (Complete marketing software for global brands)

Kapost Marketing Platform (Content marketing for enterprise marketers)

ScribeContent (Content optimization software for online marketing)

Skyword (Content marketing solutions)

Contently (Content marketplace)

UberFlip (Content marketing automation software)

Curata (Content curation and content marketing platform)

Scoop.it (Content curation, blogging and social promotion platform for small businesses)

 

Related References

http://www.toprankblog.com/2015/04/content-marketing-tools/

http://www.curata.com/blog/content-marketing-tools-ultimate-list/

http://launchpoint.marketo.com/applications/content-marketing

https://scripted.com/content-marketing-2/top-content-marketing-companies-tools/

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Connect with me on Nischala’s Social World
Columnist / Byline in :  Economic Times | Huffingtonpost | Wipro NewsCred | Marketo|  FinextraInc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen |NasscomPaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Round-up of Marketing Automation Tools

I was recently involved in an exercise to evaluate multiple marketing automation tools. As I scanned through the market for solutions, I was impressed by the number of options and capabilities of many of these tools.

But first things first | As a marketer, I believe “marketing automation” is BIG BUSINESS! It is also critical if a marketing team needs to show outcomes and impact beyond vanity metrics.

So what is Marketing Automation? According to Wikipedia, “Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks

Obviously the best way to do marketing automation is through the usage of automation tools. In this post, I am listing some of the marketing automation tools

Eloqua

Marketo

ActOn

Infusionsoft

Hubspot

SilverPop

SimplyCast

Pardot

Unica

What marketing automation tools have you come across? Leave a comment to let me know

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Marketo | Finextra | Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom | PaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Say Hello to “The Ideapreneur”

The best way to have a good idea is to have a lot of ideas.” – Linus Pauling

Almost every day I have several ideas abuzz in my mind. Some solve my problems, and some add to my problems. Sounds familiar?

Objectively assessed, I do know that there is merit in many of these ideas. At least if I apply some focused thought and refine it to the next stage. But there in lies the problem! I don’t get the required time, fuel and fodder to convert all ideas from a nebulous mass to something tangible. Some ideas I don’t even acknowledge. Some I don’t pen down. Some I note down. In the process, many of these ideas fade into the background. Many die. And some live to see the sun, moon and stars!

Many times I wonder “What if I could take the idea to the next level?“, “What if my  idea changed the world, but I am not acting on it?“, “How wonderful it would be if someone paid me just to share ideas (Wishful thinking – I know!)”

From personal experiences, I do believe that IDEAS are the new age currency. An idea can solve your problem. An idea can answer your (their) questions. An idea can be the stepping stone to fulfill your dreams. An idea can make you a millionaire. An idea can change the world. An idea can make a positive difference. An idea can be the way to leave a legacy, or be immortal!

As I was looking for what is the term to describe a person who comes up with more ideas than he / she can digest – I came across the word “Ideapreneur“. Dr. Google threw the definition as “An ideapreneur is a person that is continuously initiating innovative ideas which are centered around the core goal of solving problems and acting upon them.

I think I am an ideapreneur. I think we all are ideapreneurs – in some way or the other. Do you agree? Leave a comment to let me know..

First published on LinkedIn

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Marketo | Finextra | Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom | PaulWriter |  WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | A2Z of Blogging

Ever thought if there was an A to Z of blogging? Here’s an infographic

Blogging A2Z

To view the video version of this, click here

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom | PaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”