My notes from IAMAI 2016

I had the opportunity to attend the IAMAI’s 10th Digital India Summit in Feb 2016. For those who don’t know “the flagship annual event of IAMAI – India Digital Summit has been the premier Digital event in the country. Entering its 10th year, the theme for this year is ‘Stand-Up Start-Up.’ Being one of the largest annual gatherings of the Digital Ecosystem in the country, the 10th IDS will play host to 1500+ Senior & Mid-level executives from a plethora of sectors like Mobile & Internet, Technology, Cloud, eCommerce, Travel & much more. The premier most agencies, FMCG & BFSI brands, Payment Regulators & Evangelists will be in attendance this year” [Src: IAMAI website]

In this post, I am sharing some quick notes and take-away’s from the sessions I attended:

  • As a founder, best to start early and young – You have nothing to loose
  • Find a big problem to solve ; Focus on solving a real problem where these is a market need
  • Be clear on how to make money – short-term or long-term
  • Build a great team – Focus on attracting talent and retaining them
  • Key for start-ups
    • Hiring decisions and process
    • Team sticks together ; Ideas can change
  • Celebrate failures and learn from them ; since you will have more failures than successes in initial few years
  • Start-ups are cash strapped and time-strapped ; Value both and make the most of them. Be lean – Conserve cash ; Cash is the most valuable asset
  • Early days of startups – You should measure everything ; Track your KPI’s (Key Performance Indicators) daily; micro measurement is key
  • Believe in your ability to do something big
  • Run company on innovation
  • Whenever you hit a road-block and are not growing, see how you can improve your product or service by 10X ; or make it 10 times cheaper
  • Attention to detail is key – for customer support and customer pitches; The initial customer interactions are critical for growth
  • Need to constantly remind the team of mission and reason why you are here
  • Digital independence where it is a level playing ground –and the merit of your idea is what gets you the success
  • India stack for future Payments
    • Presence less
    • Paperless
    • Cashless service delivery
  • Let end users create solutions / apps and Aadhar / iSPIRT provide the infrastructure:
    • JAM
      • JanDhan – Bank accounts
      • Aadhar – Identity – 1 bn in 2016 : Public platform
      • Mobile – 25 Mn new smartphone / quarter
    • Use the power of API’s over JAM to create new innovative solutions
    • 77K micro-ATM’s at PDS (Postal delivery Center)
    • e-KYC : based on Aadhar Identification
    • Increasing focus to design Consent architecture – where what you consume or experience is based on your consent to accept or engage with a service / solution / product / brand
    • In future, every Indian should be able to pay to:
      • Mobile
      • Aadhar
      • Virtual address

Last but not the least, it was interesting to see that the 2 speakers who got a house-full are Mr. Rajan Anandan (from Google) and Mr. Vijay Shekar Sharam (PayTM) . So in any event, what draws an audience is who you are, where you come from and what you accomplished!

With that, I sign off for now..

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | Parentous | The Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront  

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | #PowerWomenAtWork – the drivers of change
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
“Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Bhasha Shakti (Mar 2016), Surge , IAMAI (Feb2016),  TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

My session at B-school on GTM (Go-To-Market)

A few days ago, I was invited to take a session on GTM (Go-To-Market) at a B-school. It was great to go back to a B-school after so many years, and more so to share knowledge and insights based on my experiences. I wondered what I should cover in this session. After much consideration and deliberation, I decided to cover the subject from a practitioner point of view, covering specifically what I wished I had known about GTM before I did the GTM for several platforms / solutions / services.

My presentation for the session is here.

It was well recieved, and was great to interact and engage with some bright young minds and hear their ideas on the subject.

Some feedback from the session is below:

Wonderful session on Go-to-Market. Great insights and exercises. One of the brightest minds I saw.

Excellent session, extremely interactive with superb caselets. Will be looking forward to another session

The session was great and interactive. It gave us an understanding about GTM strategies with real-life examples

“It was a very different session from our daily sessions and I really enjoyed. Full of insights and examples ; and the choice of topic was extremely important for us.”

“Very interactive and information. Practical examples were very good”

“Engaging, informative and practical examples – very good”

“Engaging exercises and clarity of thought”

“Something that the institute has been missing so far – Highlight engaging informative and of course an excellent speaker”

“Refreshing activities for expanding our thoughts on marketing”

“Implications of what we have covered in text books”

“Very interactive session”

All this feedback is a good catalyst to continue engaging with B-schools !

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | Parentous | The Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront  

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | #PowerWomenAtWork – the drivers of change
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
“Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Bhasha Shakti (Mar 2016), Surge , IAMAI (Feb2016),  TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

Jan to Mar | Round-up of events to note, and attend ?

As I mentioned in my previous post – In 2016, I decided to attend more real-world events (face-2-face) – Be it industry, art, networking, technology, startups, academia  – It was a personal resolve to just get out there, hear / see / read to what’s happening in spaces outside of my world.. My only preference was that the event had to be in Delhi (or nearby) or Bengaluru which I travel for work.

In the process, I did manage to attend a couple of events so far, but what I also discovered was that there are a host of amazing events. In this post, I am sharing a list of events that I have come across in the past 3 months:

 

Jan-2016

Marketing / Leadership / Business / Industry / Technology

Great Indian IT Marketing Summit and Awards

Brand Partnership Meet

Others

Jaipur Literature Festival

Indian Art Fair

Dastkar Design Fair

 

Feb-2016

Marketing / Leadership / Business / Industry / Technology

IAMAI

Surge (Web Summit)

Others

Surajkund Crafts Mela

Auto Expo

 

Mar-2016

Marketing / Leadership / Business / Industry / Technology

The Coalition

Ad:Tech

Lets Ignite (Startup event)

Others

Shakthi 

Bhasha (Indian Language Festival)

World Culture Festival

 

Did I miss any interesting event? Leave a comment to let me know

 

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | Parentous | The Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront  

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | #PowerWomenAtWork – the drivers of change
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
“Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Bhasha Shakti (Mar 2016),Surge , IAMAI (Feb 2016), TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

CareerHacks for Women | What skills are key at what phase of growth?

Last week, I posted about my session at Intel on “Career Investment which are important for women at work. I had highlighted 9 areas of importance.

One of the senior leaders in the audiences asked an interesting question.

She said “9 is too much for anyone to do at any point. Can you highlight top 3-4 skills for women at different phases of growth“.

My response to this question is in the infographic below.

CareerHacks

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomenNasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | Parentous | The Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront  

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | #PowerWomenAtWork – the drivers of change
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
“Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Bhasha Shakti (Mar 2016),Surge (Feb 2016), IAMAI (Jan 2016), TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

My session at Intel on “Career Investments that every woman should make”

A few days ago, I was invited to Intel at talk about “Career Investments that every women at work should make” [PS: The request came out of my article on EconomicTimes]. From what I gathere, they conduct such sessions regularly as a part of their initiatives to enable and equip women to craft out long-term careers. Usually, internal women leaders are invited.

But starting 2016, they decided to invite people from industry. I was excited since I was the first external speaker, and that was an absolute honor.

It was a full house (much to the pleasant suprise of the organizer’s themselves), and very engaging and well recieved session.

My presentation is here.

The response and feedback from the session has been awesome. Some excrepts from the feedback are below:

“This was one of the best sessions I have attended on this topic. I can see what mistakes I am making and what areas I need to work on”

“Very true and loaded with real-life wisdom and experiences. Given me lots of food for thought”

“As a working woman, I know that I don’t invest enough in my personal brand and professional networks. Time for me to take action”

“It was great to listen another Indian woman who is experiencing a lot of similar issues like me. Sometimes just knowing that I am not alone is a great feeling”

——————————————————————————————————————

Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Surge (Feb 2016), IAMAI (Jan 2016), TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

What skills can fuel HER career path? | Part of series “Looks & Cooks to Voices, Choices & Joys”

WD-Skills-New

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Surge (Feb 2016), IAMAI (Jan 2016), TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

Does she have an ‘Aspiration Deficit”?| Part of series “Looks & Cooks to Voices, Choices & Joys”

WD-Aspiration-Final

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers |  TheNextWomen |Nasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Surge (Feb 2016), IAMAI (Jan 2016), TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

What are the must-have skills for B-school students?

A few days ago, I was an invited guest for a tweetchat with B-school students from all over India. One question which was particularly interesting during this interaction was “What are the must-have skills for B-school pass-outs?

In this post, I am sharing my views based on my experiences, interactions with B-school students and basic expectations from any professional enterprise.

1) Be a Google Power user

A few years ago, I was officially mentoring a fresh B-school graduate and asked him to get some information on a newly passed financial regulation from the public domain. 1 hour passed – no response.. 2 hours passed – no response.. The whole day passed – no response.. The next day when I quizzed him on what he had gathered, here’s what he said “I Googled and Googled the whole day, but could not get any information“. Honestly, that was the last response I expected. So I asked him to open Google and type the keywords which he did.. The answer we were looking for was listed right at the top on Google search. Google did its job (like it always does).. Now you can guess who wasn’t doing their job?

Here’s the thing – Any B-school student should know how to use Google – to get data, information, visuals, news, research insights, people profiles, etc. etc.. You should know how to use to power of Google to do your everyday work.

2) Fantastic analytical skills

When I was a student at IIM Bangalore, in my innocence and curiosity as a student I asked my Strategy professor “What is the biggest benefit of doing an MBA program?” He said something which I will always remember “An MBA program opens your mind to different ways of thinking“. Looking back, I can say he was 100% right. Most importantly the rigor of any good B-school program gets one to think analytically – under any circumstance. And that analytical mind-set comes naturally to some, but to many it is a skill that needs to be nurtured and most B-schools lay a solid foundation for analytical thinking (which included problem solving). The reality of most enterprises is that there are all kinds of problems which exist – technology, product, process, people, customer experience, design, architecture, user experience, customer expectation management, etc. And one’s ability to truly understand and solve a problem usually makes all the difference So any career choice you make, the expectation from you is that you will be able to think analytically..

3) Effective communication skills (both oral and written)

Clarity, Correctness and Confidence are the most important 3C’s of effective communication. For clarity in expression, the only pre-requisite is clarity in thought. For correctness, one needs knowledge or access to knowledge (data / information / insights, etc.) to state his / her point of view. Confidence is a function of individual personlity and experience – which comes with time and practice. But there is a start somewhere, and for many B-school students the beginning is in B-school. So it is important to hone your communication skills (both oral and written) as that is a key exqwpectation from any corporate role.

4) Have Knowledge on the areas / topics of study / specialization

So if you are an Marketing major by education you should “know” what you learned by virtue of your degree. After all, if the threshold qualification for the job is of a B-school Marketer, then you should at least demonstrate that you have the marketing knowledge and background to qualify for the job. So this will be reflected in the way you participate and understand ‘marketing talk’.. and your competency to complete any marketing related tasks.

 5) Be Willing to learn

Learning is a continuous journey, and those who show that they are willing to learn – be it new technologies, domains, processes and ways of working are the one’s who end up with more opportunities, challenging work assignments and diverse projects as a part of their career portfolio. This is absolutely true for anyone, but even more for B-school pass-out students since they come with the a plethora of knowledge and diverse experiences which can be leveraged in any work environment

(6) Be Open to work

Again, you should be open to take up work assigned to you – at least in the initial few years of your career. Every single assignment adds to your own understanding of the business, and as you grow – you will appreciate how understanding different facets is so critical in your career growth. As long as you get to do “real work”, and are contributing towards the success of your team – you should be willing to do work.

(7) Be professional

Make an effort to understand the company policy and corporate culture – Be it in work hours, employee perks work attire, etc. Be professional in your interactions with colleagues and managers. Most importantly, draw the line between your personal life and professional life – It makes a lot of difference in how other perceive you!

 Helped you? Share it with anyone in your network who might benefit from reading this..

As I sign-off, I am sharing some links / references which might help any B-school student who is starting their career…

Important lessons to learn early in your career

Address to young graduates joining the workforce

Importance of mentors

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Interviews and Significant Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Featured in | Passionate Bloggers you should follow
Featured in | 2015 101 Inspiring Women aka Rockstars
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Columnist / Byline In : 
EconomicTimes | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 | Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen | Nasscom | SheTheTVPeople |  PaulWriter |  WomensWeb | Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays

Women led startups – What impedes growth?

I have been interested and fascinated by the startup world and ecosystem in India for the past 2 years. In this duration, I have read and interacted with many startup teams – school friends, college friends, mummy friends, family friends, business connections, social media networks, media connections… All from a diverse backgrounds, industries and parts of the world..

Specifically in India, going the ‘startup’ route is increasingly being considered cool – Thanks to the big money, swanky offices, media publicity, potential impact…. and most recently, the government focus on startups.

On one side, with the Government of India’s #StartUpIndia initiative which is about “Starting up a startup revolution“, there is a lot of buzz in almost every quarter on how 2016 could be the year of startups in India. On 16 Jan 16, India’s new national startup policy will be released to tap into “India’s much celebrated entrepreneurial spirit“. I am looking forward to this…

On the other side, whenever I read or interact with women led startups, I am happy to see women ‘taking charge’ of their lives and venturing into unchartered territories.  On the other side, I also see several growth inhibitors – Beyond policy and process. Many times I wonder why or how “gender” can make a difference.. After all, we are moving towards an era of equal access of opportunities to both men and women, so why should gender matter?

Well, IT DOES matter and make a difference in the startup world.. In this infographic post, I am sharing my views and insights on the ABC growth impediments for women led startups…

ABCD for women led startups

What do you think impedes the growth of women led startups? Leave a comment to let me know..

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers, Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
2015 101 Inspiring Women aka Rockstars
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

MIB – Marketing In a Box???

Every new age marketer aspires to play a ‘strategic role’ to business. By strategic, I mean being able to consult, advice, guide and recommend businesses on “What to do and How?” – in terms of customer experience management, business / solution / service / product / pricing strategy, trend spotting / fore-casting, competitor intelligence, global branding and advocacy.

To play this role, a marketer should think strategic. For thinking, only one thing is required – “TIME”. And that is the only thing which almost every marketer I know falls short of. It is a ‘time-deficit’ economy, and for good reason – with some many priorities, people and processes vying for our time and attention

So where does the marketer’s time go? Below is a snapshot based on my own personal observations and interacting with fellow-marketer’s along with the state that every marketer desires..

So, what are possible solutions?

One could be to outsource the ‘day-to-day marketing operational’ activities; so marketer’s can focus a significant portion of their time and efforts on the analytical / strategic work. This can be enabled through a combination of outsourcing and the power of technology.

Broadly, I call this solution “MIB or Marketing-in-a-Box”. So what is inside the box? The people, processes, technology required to perform all the day-to-day operational activities in marketing. This includes knowledge, tools, frameworks, best practices, guidelines, know-how, etc. which take care of most of the “marketing operational” activities. As a consequence, marketer’s can mostly focus on strategic activities which deliver business impact.

Do you think such a solution will help marketers? Leave a comment to let me know..

Addendum : There might also be potential to offer sub-specialization “Boxed” services like “Content Marketing-In-a-Box”, “Digital Marketing-In-a-Box”, “Social Media Marketing-In-a-Box”.

First published on LinkedIn

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”