The Karmic Ways of Social Media

I published a post, but it has hardly got any views

I shared a tweet, but no one replied / Retweeted

No one ever leaves any comments on my blog

I hear this feedback all the time in my network. Blogger, Twitter enthusiasts, friends, colleagues – Before I used to try to probe further in an effort to help.. Now I just listen and nod.

WHY? Because I am wiser – as a blogger, writer and individual; and I realized that most of the people who say such things just say it. They don’t want to help themselves. Because if they did, they’d know that social media works similar to life. And just like the karmic ways of life govern what we experience in life.. The karmic ways of social media govern what we experience in social media

So in this post, I am sharing what I’ve understood about Social Media based on my personal experiences..

Social Media Karma(4)

What do you think? Have the karmic ways worked for you? Leave a comment to let me know

————————————————————————————————–

Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

What adds to the Power Quotient of Online Social Communities?

I started this year (2015) with one thought – To do one thing which I have never done in my life before. As January zoomed by, I pondered and wondered over what I should do? It was during a random browsing activity that I came across an article by Sheryl Sandberg, FaceBook COO in which she encouraged women to create peer support communities to help each other navigate through the complex maze of managing work and life.

I thought to myself – “Why not try creating one such group? I mean I’ve never done it before in my life, and it made complete sense to me”. Simply because I personally feel that working women could significantly benefit from a “closed and trusted” group of women we can fall back / count on. And I’m not talking about “friends” here. But really a diverse, balanced well-meaning support community of women who are a sounding board to face the good, bad and ugly that life throws at you. Because from personal experience, I can say that it is no easy piece of cake for most women at work – And we all need to help us tide through the choppy waters is an acknowledgment. Or appreciation. Or re-assurances. Or validation. Or just knowing that someone is there with you. Or a neutral perspective. Or a judgment free zone to share what they really think and feel! Sometimes we need a cheer-group, and sometimes catalysts to push us on. Or a nudge that It’s all going to be OK. I speak from experience here.

So, I went ahead and created an online LeanIn circle, and as of date we have a vibrant group of some diverse, amazing and accomplished women from all over the world. We also had a real-world meet-up and it was wonderful to meet these women in person. Again, it is the first time that I have actually taken relationships from the virtual world to the real world.

On the personal front, as a mother – I am part of an online school mummy group which we use to share any questions / answers / information / insights / perspectives around the growth and development of kids. What I learn from the conversations and interactions with mothers in this group is invaluable. The one unifying bond is a commitment to invest in the growth of our kids, and that has cemented a foundation of mutual trust and respect in each other. Again, I’ve never even met some of these mothers in my life, and yet whenever I am in doubt / have a question, I post it there and someone always responds in a few minutes.

Also over the course of the past several years as a mother, I recognize the need to have a local support community of mummies, so went ahead and created one a few months ago. Again, the lessons and information we share and learn from each other is awesome – Things like summer classes for kids to suggestions for pediatricians, etc. are shared. Again, this group is very diverse – so we have doctors, entrepreneurs, mummies with corporate jobs, educators, stay-at-home moms; and this diversity only enriches the group.

Going down memory lane – For the past 2 years,I have been a member of several online groups, and have immensely benefited from many of these connections and conversations. And now as the owner of several online social communities, I can say one thing for sure – THERE IS POWER IN ONLINE SOCIAL COMMUNITIES. I have witnessed scenarios when community members have offered well-meaning life changing advice to each other, helped each other tide through difficult times of physical, emotional, mental, marital, parenting and financial distress. I have also seen live cases of a community supporting several social causes with the sole aim to make a positive difference in the world. However I have also observed that there are many communities which really go nowhere. They start with full gusto, but after some time – they get dormant! And die a natural death!

So, I couldn’t help asking myself the big WHY? Why is it that some communities die a slow and natural death, and some continue to thrive and get powerful with each passing day?

In this post, I am sharing my views on what matters for an online social community to thrive?

What is the purpose of the community?

It is fascinating and interesting to observe what brings random unknown strangers from different walks of life together to create a community. It could be anything – like where you live, your gender, your role as a mother, a love for reading, writing, music, dance, entrepreneurship, etc. Whatever it is – a common interest brings people together. But what keeps a social community alive and kicking is shared goals / vision of the future. So, the key question is “What do you want to do together?”. For e.g: Do you want to help each other achieve your fitness goals? Or do you want to share your blog posts so others can read? Whatever it is, it should be clear; and spelt out. Else, a group will not really go anywhere!

What are the rules of the community?

For everything in life – from kindergarten to a corporate job there are some ground rules, and abiding by those rules are key for order, progress and peace. It is even more important for online social communities – since you are interacting with people you don’t really know, and your words and views can affect someone else’s thoughts and emotions. So define rules, and if members don’t follow the rules – better to remove them from the group. One dirty fish spoils the whole pond!

Who is the owner of the community?

The best analogy I can give to being the owner of a social community is that of the CEO (Chief Executive Officer) of a company. That is where an individual’s values, personality and leadership style come into play. As the community owner, how one nurtures a community, and helps the community navigate the path towards a shared vision / goals plays a key role in what the group evolves to be.

The everyday engagement level within the community

This is possibly the most important part in what determines the longevity and life of any online group. Let’s face it – We are all busy, trying to do a zillion things in life. So, to catch our attention – anything needs to interest us and engage with us on an individual / personal level. Hence the communities which stay alive longer and get powerful over time are those which are better engaged. And engagement is really a function of the diversity of the members in a group and getting people to share, connect and support each other in whatever way they can.

Those are my views. What do you think? Leave a comment to let me know…
First published on LinkedIn

——————————————————————————————————————————————

Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Top Indian Blogs and Most Widely read Indian Bloggers, Alltop, Directory of Best Indian Blogs]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?

Infographic | Total Social Network users in 2015 (Millions)

I always wonder how the growth of social network users will be in 2015. What will be their demographics and which social channels they will adopt?

Below infographic is an excellent compilation which highlights interesting perspectives:

[Src: Adweek ]

—————————————————————————————————————————————
Connect with me on Nischala’s Social World
Columnist : Huffingtonpost | Business2Community | WomensWeb | Sheroes | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in | “Open Letter to Women looking for job
Quoted in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?”

Infographic | So what do the ‘Content Marketers’ do?

So the BIG question is what exactly do the ‘content marketers’ do? Sharing below an infographic which sheds light on this

[Src: https://www.pinterest.com/pin/49398927136065948/ ]

——————————————————————————————————————————————
Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | Its “Google” time – How to get better and faster in googling?

For many of us in today’s day and age, Google is the new Mummy, Daddy, Big Dady, Bigg Brother, Teacher, Almighty

Any question, we Google it
Any confusion, we Google it
Any worry, we Google it
Any emotion, we Google it

No wonder, Google is possibly and probably the new Best Friend Forever.. or so many think :)

And yet, I find many of us are not using Google in the best possible way.

Why? Because we don’t know the tips, tricks and best practices to make Google “sing and dance” to our tunes. And for the very many things we do in life (both personal / professional), knowing how to most effectively use Google is only an asset

And so I was happy to see this infographic recently, and hence sharing on my blog…

Time to Google, eh? :)

 

——————————————————————————————————————————————
Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Do you participate in Tweet Chats? 6 Compelling reasons you should..

I started participating in Tweet chats several months ago. At first, it was just out of curiosity. Over a period of time, I realized the many benefits (not to mention, I enjoyed myself too!) and continue to participate in a few chats regularly. Some of the Twitter chats that I’ve been part of include #Bufferchat, #Eduin, #IndiaHrChat, #chrdx, #hrtrends, etc.

According to this Forbes article, a Tweet chat is a live Twitter event, usually moderated and focused around a general topic. To filter all the chatter on Twitter into a single conversation a hashtag is used. A set time is also established so that the moderator, guest or host is available to engage in the conversation.

From what I’ve read, the very first Tweetchat (popularly known as #blogchat) was hosted Mark Collier in March 2009. The response was so good that Mark continues to host this chat every week – 8 PM Central. Each week a different blogging topic is chosen, For e.g.: sometimes it is about personal blogging topics, other times the focus is about business blogging. There are more than 5000 tweets on an average during every 1 hour chat session!!! For more details, click here .

Whether you’re an entrepreneur, a corporate, an individual, or a community manager – there are many good things about participating in Tweet chats. In this post, I’m listing 6 compelling reasons to be part of Tweet chats

Tweetchat WHY
(1)   You think : One the reasons why I enjoy being part of Tweet chats is that they compel you to “think on your feet” about very pertinent questions around a topic. Questions which may be you’d never think about. By being part of a tweet chat, not only do you have to think – but answer publicly state your response. So you really need to think quickly and respond concisely and creatively (in 140 chars), which is a good exercise for your left and right brain!

(2)  You learn : The other most important benefit of being part of tweet chats is that you learn about the subject under discussion, and a social media skill on how to participate in tweet chats . Most tweet chats involve a combination of personal opinions / perspectives and also generous sharing of previously published articles / resources on the topic in question. So you get to access to some of the best online resources around a subject which is a great learning experience

(3)   Your social network only gets better as you connect with a diverse set of individuals / businesses : This is probably one of the most important reasons to be part of Tweet chats. Your networks and relationships make all the difference – both in your professional life or personal life, and especially in the socially connected world. The best way to nurture a relationship is to invest in it – with time, with valuable content, with positivity. Most of the regular tweet chats also have a guest on the chat – Someone who is an expert in the area and he /she shares their perspectives on the questions. Tweet chats provide a great opportunity to connect and converse and engage with the experts, thus setting the initial foundation for any future interactions

(4)  You get diverse global perspectives for the same question : This is again one of the key reasons to be part of tweet chats. Many times I find just “listening” to many unique / personal responses to the same question can be a huge learning experience. Reading the insights and trends which give you a holistic view on any subject is in itself is a huge take-away

(5)   You can get answers to your own queries : The other good thing personally for me is that many times if I have a question, I raise it during tweet chats and invariably get some of the best answers. So it is like “googling” for your query, just that here the responses are from people who know / are genuinely interested in the subject under discussion. And many times there are several global industry experts / gurus who join into these discussions.

(6)   You enhance your own online brand : Sharing your unique views, voice and perspective based on your experiences / thoughts during a tweet chat gives you an opportunity to create and enhance your own online brand – What you say makes all the difference in the online world , and goes to create and enhance your online brand.

And all of the above with the only investments as your time, your thoughts and a willingness to share…  Those are my 6 reasons.. Do you participate in tweet chats? Yes / No.. Why? Leave a comment to let me know..

Suggested Readings

http://blog.tweetchat.com/blog/
http://www.likeable.com/blog/2011/07/whats-the-roi-of-a-tweet-chat/
http://www.socialmediaexaminer.com/twitter-chats-with-pam-moore/
http://www.socialmediaexaminer.com/tag/tweetchat/
http://blog.hubspot.com/blog/tabid/6307/bid/28979/8-Steps-to-Hosting-a-Successful-Twitter-Chat.aspx
List of Tweet chats @ http://www.gnosisarts.com/index.php?title=Tweetchat_Wiki/By_Day#.VCyQImcxNyU

Being among Twitterati – What it takes and what it means?

First the good news..

The team at SheroesIndia wrote a post on “Must Follow Woman Influencers on Twitter” . It was a pleasant surprise to feature in that list among august company like Tanvi Gautam @tanvi_gautam , Ankita Gaba – @ankitagaba , Lakshmi Rebecca @lakshmirebecca , Kalki Koechlin @kalkikanmani , Gul Panag @GulPanag , Meeta Sengupta @Meetasengupta and Kiran Manral @KiranManral

The post starts off with “There are tons of women on Twitterati making their mark. SHEROES list down a few Indian women who are impacting the space in a massive way“. Being included as ONE among 20 Indian woman is indeed wonderful. I do follow many of them on Twitter, and I know that they are doing their bit and best to make a difference in their sphere of influence with their tweets.

Personally, this is the second time I feature in a list among Twitterati. The first one was in 2012 when Dr Tanvi Gautam create the first ‘epic list’ of 50 Indian Woman to follow on Twitter

Her list in her own words was about “A dedication it to all women thought leaders from Asia, not just from media and film, not just the corporate world but all the ones that are making a difference in their own way.”

Even today, the list is as relevant as it was 2 years back because the women from that list continue to make a difference in their own way. Some of the women who find a mention are
Kiran Bedi ‏ @thekiranbedi
Sairee Chahal ‏ @Sairee
Sania Mirza-Malik ‏ @MirzaSania
Kiran Mazumdar Shaw ‏ @kiranshaw
Sagarika Ghose ‏ @sagarikaghose
Azmi shabana ‏ @AzmiShabana
Anupama Chopra ‏ @anupamachopra
Rashmibansal ‏ @rashmibansal
Barkha dutt ‏ @BDUTT
Jessie Paul ‏ @jessie_paul
Naina ‏ @Naina
Sucheta Dalal ‏ @suchetadalal
Rujuta Diwekar ‏ @RujutaDiwekar

Being featured amidst such amazing woman was indeed a a great honor and a humbling moment. It makes you happy, get attention (both in the real world and virtual world) and is extremely gratifying. Being in the spotlight makes me happy. Recognition is a great motivator in Social Media and in life.

Interestingly both the lists have several common names too!

But that’s not what this post is about? It is about my views on Why such lists are important? Why these women find a spot on these lists? And what it takes to be here?

So first.. Why such lists are important?
(1) They bring together in one place some awesome women so anyone can follow them, read and hear their views, opinions and perspectives on one / many subjects. I know I’ve connected with many of these women and learned immensely from their tweets / personal interactions
(2) They put ‘women’ in the spotlight and that is extremely important because it motivates, it inspires, it sets an example to more women
(3) They enable fostering networks and relationships amongst women and that is indeed a powerful force to reckon with – which can be the catalyst and harbinger for the cause and voice of many women’s issues.

Why these women find a spot on these lists?
(1) They are genuinely inspiring in what they share and do – Just follow them, and you’ll know why they’re on that list
(2) They are genuinely trying to make a difference with their words / tweets and shares on Social Media
(3) They are passionate about specific causes – And continuously support them

And what it takes to be here?
(1) Time – In today’s day and age, the most precious asset is “time”. And any serious Twitter / Social media user would know that being active on Twitter takes time and energy (which many times comes at the cost of letting-go many other things in life – specifically if you are a woman!), especially if you intend to be on Twitter for the long haul. Almost all these women are regular, active and serious Twitter users, so they are giving it time, focus and attention
(2) Willingness to share and speak up – Almost all these women are not shy to honestly share their life experiences, personal stories of success or failure, views, opinions, perspectives on one / many issues. So they speak up and share when given the opportunity, and that only helps the cause of women in terms of inspiration and bringing to the fore-front many critical and real issues
(3) Positivity – Again almost all these women are extremely positive, optimistic and hopeful (most of the times) while being conscious of the realities of today – especially in the context of women’s issues, empowerment and endowment
(4) Value – At the end of the day, Twitter is a free social media platform. While being free to use, any Twitter user has complete freedom to choose whom he / she will Follow / Unfollow. So your tweets should be of “value” to anyone who is reading, and almost all these women continuously share valuable content / tweets

And yes, before I forget another pleasant surprise came my way a few days back. The kind folks at Femspiration sent my way a #FemTribute .
FemTribute
As I sign-off, I’d like to say Thank you to all those who create these lists, and to all the women who continue to make a difference in their own way , in their own sphere of influence!

What do you think? Leave a comment to let me know…

How to be the most organized person in this world?

So I’ve set a milestone of sorts on this blog.. From consistently posting at least 1 post / week for 32 weeks, I DID NOT publish a post last week.. As I look back to connect the dots on why I skipped the post, I came up with a zillion excuses.. No time, busy at work, too tired, .. etc.. All lame I agree, because I did find the time to do what I wanted to (both professional and personal).. On deeper introspection, I recognized that I had become a tad bit disorganized for my own good.. Just when I wondered what I could / should do, I came across this comprehensive solution.. I am yet to apply fully, but felt it was timely and appropriate to share on my blog for the benefit of all my readers..

MORAL of the STORY – Stay Organized, Stay Organized, Stay Organized….

Get health and fitness tips at Greatist.com

Infographics 101: What? Why? How?

What are Infographics?

Information graphics, or infographics as they are more often called, are a great way to convey complex information clearly and concisely [Src: http://www.problogger.net/archives/2011/09/16/blogosphere-trends-using-infographics/ ]

Over the past few weeks, I’ve read hundreds of infographics, and have enjoyed reading most of them. One, it is for very good reason that the adage A picture is worth a thousand words was coined. I truly understood the “power of images” now. Two, infographics convey a lot of information in a simple, easy to read and easy to comprehend format. Three, I’ve been tasked with creating one at work.

Since I had to create an infographic, I looked for resources on any guidelines, tips, tricks, best practices and advice on “How” to create one. Dr. Google threw up a lot of content. Sharing in this post the links I found useful

The Ultimate Guide to Marketing Infographics @ http://blog.crazyegg.com/2013/05/10/infographics-ultimate-guide/

What Makes A Great Infographic? 8 Experts Weigh In @ http://marketingland.com/8-experts-talk-about-making-great-infographics-34958

The power of infographics @ http://www.problogger.net/archives/2014/01/20/the-power-of-infographics-on-your-blog/

 

Tools to create infographics

20+ Tools to Create Your Own Infographics @ http://www.hongkiat.com/blog/infographic-tools/

10 free tools for creating infographics @ http://www.creativebloq.com/infographic/tools-213197

9 Awesome Powerful Free Infographic Tools @ http://www.infographicsarchive.com/create-infographics-and-data-visualization/

70 Tools And 4 Reasons To Make Your Own Infographics @ http://www.edudemic.com/70-tools-and-4-reasons-to-make-your-own-infographics/

Five Infographic Templates in PowerPoint @ http://offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint

And how could I conclude this post without an infographic?

[Src: http://mashable.com/2012/07/09/how-to-create-an-infographic/ ]

Viral Content | A Marketer’s Dream, Dare, Delight or Doom?

“Viral Content” – Those 2 words can be the dream, dare, delight or doom for many a marketer.

A dream because you aspire for it

A dare because you can’t really say for sure if your content will go viral

A delight because if it does, then you are bound to be a hero / shero of some sort, in some circles

A doom because if it does not, then you are bound to be viewed with a critical lens, in some circles

And the reality of today is that “viral content” is probably the fastest & most cost-effective way to get your message out in the market place.

There are ample examples of content gone viral that it must seen easy to repeat the formula. But it is not so simple…

In this post, I am sharing from my personal experience as a content consumer what truly differentiates viral content from the rest

(1) A catchy compelling title : In today’s day of explosive content, you need to have a title which compels a reader to stop-by your content. The title has to be unique, inviting, enticing and engaging – And most important have mass appeal! Phew – Tough one to crack!

(2) Touching an emotional chord with a reader : From my personal experience, almost every piece of viral content that I’ve come across touched an emotional chord with a reader, i.e., it brought out a deep human emotion in a reader – joy, surprise, fear, contempt, disgust, sadness or anger

(3) Timing of your post : The timing of when you publish your content is critical, and surely acts as an enabler in riding with current trends and sentiments.

(4) The Zing and Zest of the post itself : I mean the content itself has to be unique, new, relevant, positive and refreshing in its message and in articulation. Pictures / Videos are definitely more effective, but there are blog posts and even tweets which have gone viral, so it really depends on the content

In this post, I’m sharing a round-up on the many views / perspectives written on the subject of “viral content”. You’d think after reading all of these – I now know the magic mantra and am on my way to create the “viral content” of tomorrow. How I wish! :) In spite / Despite so much written on the subject, this is a tough one to crack, and even all the “Content Gurus” don’t seem to have a consensus.

Nevertheless, let me share the posts..

7 Things Marketers Can Learn From 2,616 Viral Headlines.

7 Key Elements for Viral Content

 Social Media Images: 5 Ways to Go Viral

How To Make Your Content Marketing Go Viral

How to write copy that goes viral

57 Facts and Figures on the Money and Power in YouTube Viral Videos – Infographic

3 Reasons Why YouTube Videos go Viral

4 Key Elements for a Viral Video

5 Steps to Going Viral on Twitter

Top 7 Reasons Your Content Goes Viral

How to Make Your Content Go Viral

How to create viral content

When an Obituary Goes Viral

How to make something go viral: tips

How do I make my post viral?

Lastly, an interview from Brian Solis which is real, well-grounded and probably one of the best advice I’ve come across

 

 
What is your mantra? Leave a comment to let me know