Infographic | Total Social Network users in 2015 (Millions)

I always wonder how the growth of social network users will be in 2015. What will be their demographics and which social channels they will adopt?

Below infographic is an excellent compilation which highlights interesting perspectives:

[Src: Adweek ]

—————————————————————————————————————————————
Connect with me on Nischala’s Social World
Columnist : Huffingtonpost | Business2Community | WomensWeb | Sheroes | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in | “Open Letter to Women looking for job
Quoted in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?”

Infographic | So what do the ‘Content Marketers’ do?

So the BIG question is what exactly do the ‘content marketers’ do? Sharing below an infographic which sheds light on this

[Src: https://www.pinterest.com/pin/49398927136065948/ ]

——————————————————————————————————————————————
Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | Its “Google” time – How to get better and faster in googling?

For many of us in today’s day and age, Google is the new Mummy, Daddy, Big Dady, Bigg Brother, Teacher, Almighty

Any question, we Google it
Any confusion, we Google it
Any worry, we Google it
Any emotion, we Google it

No wonder, Google is possibly and probably the new Best Friend Forever.. or so many think :)

And yet, I find many of us are not using Google in the best possible way.

Why? Because we don’t know the tips, tricks and best practices to make Google “sing and dance” to our tunes. And for the very many things we do in life (both personal / professional), knowing how to most effectively use Google is only an asset

And so I was happy to see this infographic recently, and hence sharing on my blog…

Time to Google, eh? :)

 

——————————————————————————————————————————————
Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Do you participate in Tweet Chats? 6 Compelling reasons you should..

I started participating in Tweet chats several months ago. At first, it was just out of curiosity. Over a period of time, I realized the many benefits (not to mention, I enjoyed myself too!) and continue to participate in a few chats regularly. Some of the Twitter chats that I’ve been part of include #Bufferchat, #Eduin, #IndiaHrChat, #chrdx, #hrtrends, etc.

According to this Forbes article, a Tweet chat is a live Twitter event, usually moderated and focused around a general topic. To filter all the chatter on Twitter into a single conversation a hashtag is used. A set time is also established so that the moderator, guest or host is available to engage in the conversation.

From what I’ve read, the very first Tweetchat (popularly known as #blogchat) was hosted Mark Collier in March 2009. The response was so good that Mark continues to host this chat every week – 8 PM Central. Each week a different blogging topic is chosen, For e.g.: sometimes it is about personal blogging topics, other times the focus is about business blogging. There are more than 5000 tweets on an average during every 1 hour chat session!!! For more details, click here .

Whether you’re an entrepreneur, a corporate, an individual, or a community manager – there are many good things about participating in Tweet chats. In this post, I’m listing 6 compelling reasons to be part of Tweet chats

Tweetchat WHY
(1)   You think : One the reasons why I enjoy being part of Tweet chats is that they compel you to “think on your feet” about very pertinent questions around a topic. Questions which may be you’d never think about. By being part of a tweet chat, not only do you have to think – but answer publicly state your response. So you really need to think quickly and respond concisely and creatively (in 140 chars), which is a good exercise for your left and right brain!

(2)  You learn : The other most important benefit of being part of tweet chats is that you learn about the subject under discussion, and a social media skill on how to participate in tweet chats . Most tweet chats involve a combination of personal opinions / perspectives and also generous sharing of previously published articles / resources on the topic in question. So you get to access to some of the best online resources around a subject which is a great learning experience

(3)   Your social network only gets better as you connect with a diverse set of individuals / businesses : This is probably one of the most important reasons to be part of Tweet chats. Your networks and relationships make all the difference – both in your professional life or personal life, and especially in the socially connected world. The best way to nurture a relationship is to invest in it – with time, with valuable content, with positivity. Most of the regular tweet chats also have a guest on the chat – Someone who is an expert in the area and he /she shares their perspectives on the questions. Tweet chats provide a great opportunity to connect and converse and engage with the experts, thus setting the initial foundation for any future interactions

(4)  You get diverse global perspectives for the same question : This is again one of the key reasons to be part of tweet chats. Many times I find just “listening” to many unique / personal responses to the same question can be a huge learning experience. Reading the insights and trends which give you a holistic view on any subject is in itself is a huge take-away

(5)   You can get answers to your own queries : The other good thing personally for me is that many times if I have a question, I raise it during tweet chats and invariably get some of the best answers. So it is like “googling” for your query, just that here the responses are from people who know / are genuinely interested in the subject under discussion. And many times there are several global industry experts / gurus who join into these discussions.

(6)   You enhance your own online brand : Sharing your unique views, voice and perspective based on your experiences / thoughts during a tweet chat gives you an opportunity to create and enhance your own online brand – What you say makes all the difference in the online world , and goes to create and enhance your online brand.

And all of the above with the only investments as your time, your thoughts and a willingness to share…  Those are my 6 reasons.. Do you participate in tweet chats? Yes / No.. Why? Leave a comment to let me know..

Suggested Readings

http://blog.tweetchat.com/blog/
http://www.likeable.com/blog/2011/07/whats-the-roi-of-a-tweet-chat/
http://www.socialmediaexaminer.com/twitter-chats-with-pam-moore/
http://www.socialmediaexaminer.com/tag/tweetchat/
http://blog.hubspot.com/blog/tabid/6307/bid/28979/8-Steps-to-Hosting-a-Successful-Twitter-Chat.aspx
List of Tweet chats @ http://www.gnosisarts.com/index.php?title=Tweetchat_Wiki/By_Day#.VCyQImcxNyU

Being among Twitterati – What it takes and what it means?

First the good news..

The team at SheroesIndia wrote a post on “Must Follow Woman Influencers on Twitter” . It was a pleasant surprise to feature in that list among august company like Tanvi Gautam @tanvi_gautam , Ankita Gaba – @ankitagaba , Lakshmi Rebecca @lakshmirebecca , Kalki Koechlin @kalkikanmani , Gul Panag @GulPanag , Meeta Sengupta @Meetasengupta and Kiran Manral @KiranManral

The post starts off with “There are tons of women on Twitterati making their mark. SHEROES list down a few Indian women who are impacting the space in a massive way“. Being included as ONE among 20 Indian woman is indeed wonderful. I do follow many of them on Twitter, and I know that they are doing their bit and best to make a difference in their sphere of influence with their tweets.

Personally, this is the second time I feature in a list among Twitterati. The first one was in 2012 when Dr Tanvi Gautam create the first ‘epic list’ of 50 Indian Woman to follow on Twitter

Her list in her own words was about “A dedication it to all women thought leaders from Asia, not just from media and film, not just the corporate world but all the ones that are making a difference in their own way.”

Even today, the list is as relevant as it was 2 years back because the women from that list continue to make a difference in their own way. Some of the women who find a mention are
Kiran Bedi ‏ @thekiranbedi
Sairee Chahal ‏ @Sairee
Sania Mirza-Malik ‏ @MirzaSania
Kiran Mazumdar Shaw ‏ @kiranshaw
Sagarika Ghose ‏ @sagarikaghose
Azmi shabana ‏ @AzmiShabana
Anupama Chopra ‏ @anupamachopra
Rashmibansal ‏ @rashmibansal
Barkha dutt ‏ @BDUTT
Jessie Paul ‏ @jessie_paul
Naina ‏ @Naina
Sucheta Dalal ‏ @suchetadalal
Rujuta Diwekar ‏ @RujutaDiwekar

Being featured amidst such amazing woman was indeed a a great honor and a humbling moment. It makes you happy, get attention (both in the real world and virtual world) and is extremely gratifying. Being in the spotlight makes me happy. Recognition is a great motivator in Social Media and in life.

Interestingly both the lists have several common names too!

But that’s not what this post is about? It is about my views on Why such lists are important? Why these women find a spot on these lists? And what it takes to be here?

So first.. Why such lists are important?
(1) They bring together in one place some awesome women so anyone can follow them, read and hear their views, opinions and perspectives on one / many subjects. I know I’ve connected with many of these women and learned immensely from their tweets / personal interactions
(2) They put ‘women’ in the spotlight and that is extremely important because it motivates, it inspires, it sets an example to more women
(3) They enable fostering networks and relationships amongst women and that is indeed a powerful force to reckon with – which can be the catalyst and harbinger for the cause and voice of many women’s issues.

Why these women find a spot on these lists?
(1) They are genuinely inspiring in what they share and do – Just follow them, and you’ll know why they’re on that list
(2) They are genuinely trying to make a difference with their words / tweets and shares on Social Media
(3) They are passionate about specific causes – And continuously support them

And what it takes to be here?
(1) Time - In today’s day and age, the most precious asset is “time”. And any serious Twitter / Social media user would know that being active on Twitter takes time and energy (which many times comes at the cost of letting-go many other things in life – specifically if you are a woman!), especially if you intend to be on Twitter for the long haul. Almost all these women are regular, active and serious Twitter users, so they are giving it time, focus and attention
(2) Willingness to share and speak up – Almost all these women are not shy to honestly share their life experiences, personal stories of success or failure, views, opinions, perspectives on one / many issues. So they speak up and share when given the opportunity, and that only helps the cause of women in terms of inspiration and bringing to the fore-front many critical and real issues
(3) Positivity - Again almost all these women are extremely positive, optimistic and hopeful (most of the times) while being conscious of the realities of today – especially in the context of women’s issues, empowerment and endowment
(4) Value - At the end of the day, Twitter is a free social media platform. While being free to use, any Twitter user has complete freedom to choose whom he / she will Follow / Unfollow. So your tweets should be of “value” to anyone who is reading, and almost all these women continuously share valuable content / tweets

And yes, before I forget another pleasant surprise came my way a few days back. The kind folks at Femspiration sent my way a #FemTribute .
FemTribute
As I sign-off, I’d like to say Thank you to all those who create these lists, and to all the women who continue to make a difference in their own way , in their own sphere of influence!

What do you think? Leave a comment to let me know…

How to be the most organized person in this world?

So I’ve set a milestone of sorts on this blog.. From consistently posting at least 1 post / week for 32 weeks, I DID NOT publish a post last week.. As I look back to connect the dots on why I skipped the post, I came up with a zillion excuses.. No time, busy at work, too tired, .. etc.. All lame I agree, because I did find the time to do what I wanted to (both professional and personal).. On deeper introspection, I recognized that I had become a tad bit disorganized for my own good.. Just when I wondered what I could / should do, I came across this comprehensive solution.. I am yet to apply fully, but felt it was timely and appropriate to share on my blog for the benefit of all my readers..

MORAL of the STORY – Stay Organized, Stay Organized, Stay Organized….

Get health and fitness tips at Greatist.com

Infographics 101: What? Why? How?

What are Infographics?

Information graphics, or infographics as they are more often called, are a great way to convey complex information clearly and concisely [Src: http://www.problogger.net/archives/2011/09/16/blogosphere-trends-using-infographics/ ]

Over the past few weeks, I’ve read hundreds of infographics, and have enjoyed reading most of them. One, it is for very good reason that the adage A picture is worth a thousand words was coined. I truly understood the “power of images” now. Two, infographics convey a lot of information in a simple, easy to read and easy to comprehend format. Three, I’ve been tasked with creating one at work.

Since I had to create an infographic, I looked for resources on any guidelines, tips, tricks, best practices and advice on “How” to create one. Dr. Google threw up a lot of content. Sharing in this post the links I found useful

The Ultimate Guide to Marketing Infographics @ http://blog.crazyegg.com/2013/05/10/infographics-ultimate-guide/

What Makes A Great Infographic? 8 Experts Weigh In @ http://marketingland.com/8-experts-talk-about-making-great-infographics-34958

The power of infographics @ http://www.problogger.net/archives/2014/01/20/the-power-of-infographics-on-your-blog/

 

Tools to create infographics

20+ Tools to Create Your Own Infographics @ http://www.hongkiat.com/blog/infographic-tools/

10 free tools for creating infographics @ http://www.creativebloq.com/infographic/tools-213197

9 Awesome Powerful Free Infographic Tools @ http://www.infographicsarchive.com/create-infographics-and-data-visualization/

70 Tools And 4 Reasons To Make Your Own Infographics @ http://www.edudemic.com/70-tools-and-4-reasons-to-make-your-own-infographics/

Five Infographic Templates in PowerPoint @ http://offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint

And how could I conclude this post without an infographic?

[Src: http://mashable.com/2012/07/09/how-to-create-an-infographic/ ]

Viral Content | A Marketer’s Dream, Dare, Delight or Doom?

“Viral Content” – Those 2 words can be the dream, dare, delight or doom for many a marketer.

A dream because you aspire for it

A dare because you can’t really say for sure if your content will go viral

A delight because if it does, then you are bound to be a hero / shero of some sort, in some circles

A doom because if it does not, then you are bound to be viewed with a critical lens, in some circles

And the reality of today is that “viral content” is probably the fastest & most cost-effective way to get your message out in the market place.

There are ample examples of content gone viral that it must seen easy to repeat the formula. But it is not so simple…

In this post, I am sharing from my personal experience as a content consumer what truly differentiates viral content from the rest

(1) A catchy compelling title : In today’s day of explosive content, you need to have a title which compels a reader to stop-by your content. The title has to be unique, inviting, enticing and engaging – And most important have mass appeal! Phew – Tough one to crack!

(2) Touching an emotional chord with a reader : From my personal experience, almost every piece of viral content that I’ve come across touched an emotional chord with a reader, i.e., it brought out a deep human emotion in a reader – joy, surprise, fear, contempt, disgust, sadness or anger

(3) Timing of your post : The timing of when you publish your content is critical, and surely acts as an enabler in riding with current trends and sentiments.

(4) The Zing and Zest of the post itself : I mean the content itself has to be unique, new, relevant, positive and refreshing in its message and in articulation. Pictures / Videos are definitely more effective, but there are blog posts and even tweets which have gone viral, so it really depends on the content

In this post, I’m sharing a round-up on the many views / perspectives written on the subject of “viral content”. You’d think after reading all of these – I now know the magic mantra and am on my way to create the “viral content” of tomorrow. How I wish! :) In spite / Despite so much written on the subject, this is a tough one to crack, and even all the “Content Gurus” don’t seem to have a consensus.

Nevertheless, let me share the posts..

7 Things Marketers Can Learn From 2,616 Viral Headlines.

7 Key Elements for Viral Content

 Social Media Images: 5 Ways to Go Viral

How To Make Your Content Marketing Go Viral

How to write copy that goes viral

57 Facts and Figures on the Money and Power in YouTube Viral Videos – Infographic

3 Reasons Why YouTube Videos go Viral

4 Key Elements for a Viral Video

5 Steps to Going Viral on Twitter

Top 7 Reasons Your Content Goes Viral

How to Make Your Content Go Viral

How to create viral content

When an Obituary Goes Viral

How to make something go viral: tips

How do I make my post viral?

Lastly, an interview from Brian Solis which is real, well-grounded and probably one of the best advice I’ve come across

 

 
What is your mantra? Leave a comment to let me know

The 9 Social Media Marketing Articles You should Read

“Think Social”..
“Go Social”..
”Be Social”..
”Act Social”…
“Just DO Social”
Almost all marketers hear these directives in today’s day and age..

As a marketer and a social media lover, if I had to summarize what Social Media Marketing really translates into it is this | Effectively leveraging Social Media channels (in which your existing / potential customers are present on) for your Marketing objectives which in turn aligns with your organizational startegy and business vision

The thing about Social Media Marketing is that knowing and understanding it in theory, and learning by experience (yours and others) is critical to your success and what you achieve.

In this post, I am sharing 9 Social Media Articles which I have recently read, and thought they were truly a treasure in terms of providing valuable information on Social Media Marketing.

31 Must Read Social Media Marketing Articles

7 Social Media Marketing Trends that will dominate in 2014

4 Social Analytics Tips to Improve your Social Media Marketing

20 amazing Marketing Statistics that will drive 2014

5 of the Best Social Media Marketing Campaigns Ever

Four Steps to Achieving your Social Media Goals

18 Social Media Marketing Tips from the Pros

2013 Social Media Marketing Industry Report

2012 Social Media Marketing Industry Report

What are the best articles you’ve read on Social Media Marketing? Leave a comment to let me know

HOP, JUMP and Click-Over to these TOP-ular Blogs

Blogging has become a very integral part of my daily life. Every single day, at least 30 minutes is invested in the world of blogs, and that’s probably one of the best investments I’ve made so far.

Here’s the thing I love reading and writing blogs, simply because they can enrich your life in a zillion different ways. Blogs can take you to place you never knew existed, connect you with people who can transform your life and just make life so worthwhile and complete – if you’re a blogger you’d probably understand what I mean. As they say “Babies make the world go round” .. Well, “Babies and Blogs make my world go round and just about everywhere I want to go:)

In this post, I am sharing my favorite blogs – Blogs which I follow closely, which I read regularly, which make my day complete and which make my world go round!

So without any further ado, sharing below a list of Nischala’s TOP-ular blogs which I recommend you visit at least once.

Zen Habits BY Leo Babauta

Undoubtedly, one of the BEST blogs that I have discovered in the blog-o-sphere. I’ve been following Leo’s blog for years now, and I still love it! Every single post is a “treasure”, and based on his real-life journey and personal transformation. What I love about Leo’s writing is this – Simplicity, Honesty and the fact that he writes from personal experiences. The choice of topics he writes about is very relevant and important in anyone’s life. So no matter what, I do make sure that I take (or make) time to read his blogs regularly. And if there is only ONE blog that I can recommend for you to follow, it would be this. It has changed my writing, thinking and life in so many positive ways. It can possibly do the same to you also. So do stop by the blog. Along which his writing, I have deep respect and admiration for Leo due to his personal life transformation.

The Change Blog BY Peter Clemens

Change is integral to human life and our own personal journey, and Peter’s blog focuses on how people have dealt with change in their life. The posts are usually from guest authors, and are based on personal real-life experiences. There is usually a powerful take-away from most of the posts – In terms of how individuals have dealt with specific situations where “change” played a critical role. Definitely worth reading to get tips, suggestions or insights into how people deal with / have dealt with changes in their life

Purpose Fairy BY Luminita D. Saviuc

I love this blog and as the blog says “Raw, honest wisdom from the awesome school of life to brighten up your day”. That’s the sum and substance of this blog and it always leaves me with food for thought! Hop over and check it out

The Buffer Blog BY the Buffer team

I’m crazy about the quality content they put up, the level of detail and the kind of topics chosen. I am almost always in awe with the thoroughness with which they research a topic and simplicity with which they write (And most of the writers are in their 20’s!). Amazing stuff! Just as a primer, the blog mentions that they are “A blog about productivity, life hacks, writing, user experience, customer happiness and business.” All topics are personally relevant to me, and I guess relevant to you too, right? Check them out today, and that is the path-way to a treasure!

Seth’s Blog BY Seth Godin

Who does not know Seth Godin? As a marketer, I look up to him. As an author, I respect him. As a blogger, I totally admire and respect him (And I love his blog!). One, he posts EVERY SINGLE day! Two, his posts are short, like really short (I simply enjoy reading short posts). Lastly, every single post is immensely profound. I’ve come to believe that the most difficult writing is when you can say lots in as few words as possible, and Seth is the guru in that! I’ve yet to come across any other blogger who does this with such finesse. You can read his post in about 2 – 3 minutes, and spend the next 2 hours mulling over what he meant!

Chris Bogan BY Chris Bogan

I stumbled upon Chris’s blog after I read his epic post titled “106 Excuses that prevent you from ever becoming great”. And have been a loyal follower ever since. Chris writes about a wide range of topics from marketing and sales and service. He almost always focuses on how better to connect with people, which is one of the main reasons I love his blog!

Michael Hyatt : Intentional Leadership BY Michael Hyatt
One of the best blogs on Personal Development, Leadership, Productivity and Publishing. Michael writes regularly, writes from his wealth of real-life experiences, writes on a range of topics which are personally relevant to me, uses several media (podcasts, videos, etc.) and more importantly, there is phenomenal “value” that I gain from every single post – Either I learn something new or there is food for thought or I get an idea for my next blog post :)

PHOTOGRAPHY Blogs

I love photography blogs, and it amazes me how much talent is out there really, and how beautiful nature is, and how wonderful human moments and memories are! Every single picture screams a million words. Needless to say, I love the magic created by a camera. Sheer beauty!

Daily Dose of Imagery BY Sam Javanrouh

Pixel Candy BY Thomas Bonin

Here and Now  BY Cyril Bays

Hop over for a visual treat.

COOKING and CULINARY DELIGHTS Blogs

Cooking is a creative form of expression, and I have a special fondness for people who can dish up a culinary delight. This emotion magnifies even more if they cook exclusively for me :). The thing about cooking blogs is that they usually combine two complementary skills – Cooking and Photography. And with these, a vast majority of blogs can tease and please almost all your senses! (yes! Sometimes when I see a photo I can imagine the ‘smell’ too :)

My Diverse Kitchen BY Aparna

Archana’s Kitchen  BY Archana

Saffron Trail BY Nandita Iyer

I’m not saying why I like them. Hop over and see for yourself :)

 

And as I sign off, I’m sharing 5 of my all-time  favorite blog posts (I’ve lost track of the number of times I have read these.) . Needless to stay, they’ll always be with me!

What I Learned About Networking When I Asked a Stranger for a Kidney
36 Things I Want My Daughter to Always Remember
The YOU MATTER Manifesto
106 Excuses that prevent you from ever becoming great
Extinguishing the tantrum cycle

 I won’t hold you any longer. HOP, JUMP and Click-Over to these TOP-ular Blogs. And after that, I’d love to know your favorite blog, or blog post. Do leave a comment