I first formally studied Marketing when I was pursuing my Management education under the very famous Late. Prof. N. Thirunarayan at IIM Bangalore. Popularly known as Thiru, he was one of the outstanding marketing teachers in the history of the institute. Since I enjoyed the subject significantly, I signed-up for additional marketing courses including Creative Marketing (by Prof. Y.L.R.Moorthi) and Services Marketing Management (by Prof. Anand Kasturi).

As I look back, I can confidently say that those classes opened my eyes to the world of marketing. I have ‘officially’ shouldered Marketing responsibilities in my career from 2008, and have enjoyed the journey this far. In this tenure, I realized that I have a natural penchant for areas around Strategic Marketing, GTM (Go-To-Market), Global Branding, Digital Campaigns, Building and nurturing social communities and learning new / innovative / creative ways of marketing and Corporate Communications.

In this section, I share my observations, reflections, insights and solutions around Marketing, with a focus on what I learn as a marketer finding my way through the digital era.



Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo |  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers, Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
2015 101 Inspiring Women aka Rockstars
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

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