Money makes her world go round – So what? | Part of series “Looks & Cooks to Voices, Choices & Joys”

 

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Surge (Feb 2016), IAMAI (Jan 2016), TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

M for Marriage.. Yes / No? When?| Part of series “Looks & Cooks to Voices, Choices & Joys”

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Surge (Feb 2016), IAMAI (Jan 2016), TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

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What career does she choose and why? | Part of series “Looks & Cooks to Voices, Choices & Joys”

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Surge (Feb 2016), IAMAI (Jan 2016), TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

Good health makes HER world go round | Part of series “Looks & Cooks to Voices, Choices & Joys”

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers |  TheNextWomen|Nasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Surge (Feb 2016), IAMAI (Jan 2016), TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

By Nischala Murthy Kaushik Posted in Life

Does she have an ‘Aspiration Deficit”?| Part of series “Looks & Cooks to Voices, Choices & Joys”

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers |  TheNextWomen |Nasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Surge (Feb 2016), IAMAI (Jan 2016), TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

Importance of Education in HER life | Part of series “Looks & Cooks to Voices, Choices & Joys”

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers |  TheNextWomen | Nasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Surge (Feb 2016), IAMAI (Jan 2016), TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit (2014), PaulWriter -The Futurist CMO (2013)

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Looks & Cooks to Voices, Choices & Joys | Who has powered this series?

Power Voices

Looks & Cooks to Voices, Choices & Joys | A Power Series for Women’s Day

Regular readers of my blog know that the topic of women at work is close to my heart, and I always do something special for Women’s Day through my writings on my blog.
This year I am excited to share with you that we have conceptualized, crafted and curated a Power Series for Women’s Day. As part of this series, I’ll publish one post every day here on the blog on one of the themes and topics listed below. I truly believe that sometimes reading the perspectives of people with different backgrounds, contexts and life experiences can sometimes change the way you think and look at people (women), careers and life.
I’ve had a great time working on this series, and I hope you have a great time reading it..
Just one request – Sharing is Caring; so we’ll be delighted if you show that you care for the case and cause of women by sharing this.. Thank You!
If you have any feedback, questions, comments or want to feature this in any publication, please write to us at backtothefront@peoplekonnect.co.in

WomensDayPowerSeries

The marketing communication mistake most businesses make is…

Talking mostly about themselves, not about their customer and WIIFM (What’s in it for me?) with respect to the customer

A school friend of mine is part of an NGO whose work focuses extensively on skill development and income generation of children and women for a region in India. As with most NGO’s, they have “cash crunch” and hence need to raise funds periodically to survive and sustain their social work. For 2016, the NGO wanted to secure the funds by curating an art exhibition , and using a percentage of the proceeds from the sale of the art-work towards the NGO. Since she did not have any budgets / contacts for marketing / advertising / promotions, I offered to help her with some of these. All it took was my time and creativity, and all for a good cause – so why not?

The first thing I told her to do was to create a small visual invite for the event. When she sent me the first version, she had written about the trust which supports the NGO and put up a collage of the art work that would be on display during the exhibition.

“So, who do you think should attend this event?” I quizzed her..

Anyone who has an interest in art, and can afford to buy” she said

“OK, So can you describe your buyer in a bit more detail” I asked

“It would be the nouveau rich and wealthy. Folks from the show business, bankers, investors, business leaders from corpoartes, successful startups, sportspeople, may be even politicians” she said

So, when any of them read your visual invite, do you think they’ll attend?” I probed further

I don’t know. But I wish they do as the NGO needs the funds” she responded

I wish they do too.. But honestly, in the current avatar I doubt it. The invite speaks about the NGO and the trust that supports it. Do you think that would appeal to any art lover to compel him / her attend the event?” I pointed..

Hmm.. No, no really..So what do you suggest?” she asked

Well, for starters – Do mention what is unique about the art exhibition you are curating. Who is the curator? Who is the art critique? Who are the artists? What is so special about their paintings? And of course, mention the date, time, venue and any special guests / celebrities who will attend” I responded..

She agreed and did make the changes and sent me a note which said “I am very emotional about my work. Mostly, I am thinking just from the NGO’s point of view. Thank you for the feedback which compelled me to re-articulate the invite explaining What is in it for any art-lover to attend?

This not a one off example. In my experience, too many businesses (small, medium or large size) make this mistake – not once, or twice but a zillion times. After a point, the leaders / marketers become too emotional or inward focused that they completely miss out on the “customer / buyer perspective“. In the process, the business lose out – in terms of mind-share, market-share and profit-share.

As a marketer, I strongly believe that marketing communication is the one of  the most important aspects in business branding, sales and customer loyalty. If as a company / brand, your customer is unable to relate to your story in terms of any communication that you publish – then you’ve lost him / her.  In today’s competitive marketplace, that is a steep price to pay – both in the short-term and long-term.

So as I conclude, I leave you with 5 points you should bear in mind for all marketing communications:

1) Know your customer – His / her persona, what are their problems in context of what you are offering and most importantly, what channel is most effective to reach this customer base – For e.g.:TV, newspaper, radio, print ads, etc.

2) Create your marketing communication as a story which will connect with your potential customer base. Something which makes him / her think and feel “Wow! This is me that they are talking about…

3) In terms of communication content and style – Keep it short and simple. Jargons seldom work. Use visuals / images to give the message. Also be clear in terms of what you expect the communication to do for your business – For e.g.: Brand Awareness or Lead Generation or establish Thought Leadership, etc.

4) Answer “WIIFM” – What’s in it for me as a customer – Make sure this is very clear to anyone reading it

5) Ensure that your communication reaches the right (target) audience with the most cost effective channel (E-mail, SMS, etc.)

What are the best practices you follow in crafting marketing communications? Leave a comment to let me know…

First published on LinkedIn

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers, Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
2015 101 Inspiring Women aka Rockstars
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

What are the must-have skills for B-school students?

A few days ago, I was an invited guest for a tweetchat with B-school students from all over India. One question which was particularly interesting during this interaction was “What are the must-have skills for B-school pass-outs?

In this post, I am sharing my views based on my experiences, interactions with B-school students and basic expectations from any professional enterprise.

1) Be a Google Power user

A few years ago, I was officially mentoring a fresh B-school graduate and asked him to get some information on a newly passed financial regulation from the public domain. 1 hour passed – no response.. 2 hours passed – no response.. The whole day passed – no response.. The next day when I quizzed him on what he had gathered, here’s what he said “I Googled and Googled the whole day, but could not get any information“. Honestly, that was the last response I expected. So I asked him to open Google and type the keywords which he did.. The answer we were looking for was listed right at the top on Google search. Google did its job (like it always does).. Now you can guess who wasn’t doing their job?

Here’s the thing – Any B-school student should know how to use Google – to get data, information, visuals, news, research insights, people profiles, etc. etc.. You should know how to use to power of Google to do your everyday work.

2) Fantastic analytical skills

When I was a student at IIM Bangalore, in my innocence and curiosity as a student I asked my Strategy professor “What is the biggest benefit of doing an MBA program?” He said something which I will always remember “An MBA program opens your mind to different ways of thinking“. Looking back, I can say he was 100% right. Most importantly the rigor of any good B-school program gets one to think analytically – under any circumstance. And that analytical mind-set comes naturally to some, but to many it is a skill that needs to be nurtured and most B-schools lay a solid foundation for analytical thinking (which included problem solving). The reality of most enterprises is that there are all kinds of problems which exist – technology, product, process, people, customer experience, design, architecture, user experience, customer expectation management, etc. And one’s ability to truly understand and solve a problem usually makes all the difference So any career choice you make, the expectation from you is that you will be able to think analytically..

3) Effective communication skills (both oral and written)

Clarity, Correctness and Confidence are the most important 3C’s of effective communication. For clarity in expression, the only pre-requisite is clarity in thought. For correctness, one needs knowledge or access to knowledge (data / information / insights, etc.) to state his / her point of view. Confidence is a function of individual personlity and experience – which comes with time and practice. But there is a start somewhere, and for many B-school students the beginning is in B-school. So it is important to hone your communication skills (both oral and written) as that is a key exqwpectation from any corporate role.

4) Have Knowledge on the areas / topics of study / specialization

So if you are an Marketing major by education you should “know” what you learned by virtue of your degree. After all, if the threshold qualification for the job is of a B-school Marketer, then you should at least demonstrate that you have the marketing knowledge and background to qualify for the job. So this will be reflected in the way you participate and understand ‘marketing talk’.. and your competency to complete any marketing related tasks.

 5) Be Willing to learn

Learning is a continuous journey, and those who show that they are willing to learn – be it new technologies, domains, processes and ways of working are the one’s who end up with more opportunities, challenging work assignments and diverse projects as a part of their career portfolio. This is absolutely true for anyone, but even more for B-school pass-out students since they come with the a plethora of knowledge and diverse experiences which can be leveraged in any work environment

(6) Be Open to work

Again, you should be open to take up work assigned to you – at least in the initial few years of your career. Every single assignment adds to your own understanding of the business, and as you grow – you will appreciate how understanding different facets is so critical in your career growth. As long as you get to do “real work”, and are contributing towards the success of your team – you should be willing to do work.

(7) Be professional

Make an effort to understand the company policy and corporate culture – Be it in work hours, employee perks work attire, etc. Be professional in your interactions with colleagues and managers. Most importantly, draw the line between your personal life and professional life – It makes a lot of difference in how other perceive you!

 Helped you? Share it with anyone in your network who might benefit from reading this..

As I sign-off, I am sharing some links / references which might help any B-school student who is starting their career…

Important lessons to learn early in your career

Address to young graduates joining the workforce

Importance of mentors

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Interviews and Significant Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Featured in | Passionate Bloggers you should follow
Featured in | 2015 101 Inspiring Women aka Rockstars
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Columnist / Byline In : 
EconomicTimes | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 | Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen | Nasscom | SheTheTVPeople |  PaulWriter |  WomensWeb | Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays