Infographic | What to do before you click “PUBLISH” for your content?

 

Before You Click Publish

Via Salesforce

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | So what do the ‘Content Marketers’ do?

So the BIG question is what exactly do the ‘content marketers’ do? Sharing below an infographic which sheds light on this

[Src: https://www.pinterest.com/pin/49398927136065948/ ]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | Do’s and Don’t of Content Marketing

Every one wants to know if there are specific DO’s and DONT’s of content marketing. Some we learn by trial-and-error, some by experience.. and some we never learn.

Sharing below an infographic

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | 5 core elements of online content marketing

Though dated 2012, I found the below infographic a good resource on what are the core elements of online content marketing.

[Src: http://www.pinterest.com/pin/222294931583090603/ ]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | The Path to Content Marketing

A lot of times I get asked questions around the Content Life Cycle – which includes Strategy, Creation, Publishing, Marketing, Promotion. Here’s the thing | Almost every individual / business who is serious about social media recognizes the role of content in online marketing.

So when I came across this infographic on the path to content marketing, I had to house it on the blog!

[Src: http://wikimotive.com/infographics/path-content-marketing-infographic/ ]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

 

Infographic | What are the basics of Content Marketing?

[Src: http://visual.ly/content-marketing-0 ]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

B2B Content Marketing Trends for 2015

At the start of a new year (2015), it is the time for all marketers to look out and observe what all the ‘gurus’ / ‘pandits’ / experts are saying about whats in store for next year. As a marketing professional who is responsible for Thought Leadership content – the topic of ‘content marketing’ is very close to my heart, and ‘core to my professional responsibilities’. So when I came across an interesting infographic on 2015 Content Marketing trends, I could not resist sharing on my blog. So here goes: B2B Content Marketing Trends for 2015

T for Thought Leadership..

There are some buzzwords which will not go out of fashion in the business / corporate world. “THOUGHT LEADERSHIP” is one of them. When I first heard the word more than a decade ago at the start of my professional career, I was in “awe” as the word sounded important and impressive.

My first thoughts were “Don’t we all have a zillion thoughts zooming in our minds every single day, so what qualifies for thought leadership? How can anyone demonstrate leadership with their thoughts? Who decides that it is thought leadership? How does one demonstrate thought leadership?
With time and experience, I found these answers. Today, “Thought Leadership” is an integral part of my professional responsibilities.
And here’s the thing|
1) It is still in vogue to be associated with this “T” word or / and have it in your professional resume
2) It is still important and impressive to an individual / organization

According to Wikipedia, the term ‘Thought Leadership’ was coined in 1994 by Joel Kurtzman, editor-in-chief of the Booz & Co magazine Strategy & Business, and used to designate interview subjects for that magazine who had business ideas which merited attention

Thought Leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” By Michael Brenner

I think Thought Leadership is many times about asking the RIGHT QUESTIONS too. In fact many times the questions are more important than the answers – as they get one to think and provide the direction for your strategy and plans.

Thought leadership should be an entry point to a relationship. Thought leadership should intrigue, challenge, and inspire even people already familiar with a company. It should help start a relationship where none exists, and it should enhance existing relationships.” By Daniel Rasmus

I fully concur with this definition. The only thing is that very many times “Thought leadership” is incidental or accidental, and consequently so are the relationships which is possibly and probably not a good space / place to be in for any business.

According to a Forbes article,
A thought leader is an individual or firm that prospects, clients, referral sources, intermediaries and even competitors recognize as one of the foremost authorities in selected areas of specialization, resulting in its being the go-to individual or organization for said expertise.

A thought leader is an individual or firm that significantly profits from being recognized as such.

I agree with this view. The most challenging part is to become a Thought Leader, or the big HOW? I’m not so sure if Thought Leadership always results (directly) in increased profitability. It can – provided it is marketed / positioned well, and reaches the right audience / reader.

Wikipedia says that “Thought leadership is often used as a way of increasing or creating demand for a product or service. High tech firms will often publish white papers with analysis of economic benefits of the product as a form of marketing”

Agreed! It is really about putting your voices and views in the marketplace and promoting it on multiple online / offline channels that your prospects view.

Why is Thought Leadership important today?

Simply because it is a competitive marketplace and every individual / organization has several thoughts on a periodic basis. Establishing “continuous leadership” on your thoughts is a direct testimonial to the kind of team that you have and a clear ‘market message’ that nurturing and sharing these thoughts is important to you / your team and your organization. Thought Leadership can sometimes be your one and only “key differentiators” in the GTM (Go-To-Market) Strategy. Hence it is imprative for organizations to build, nurture and demonstrate “Thought Leadership”

How to demonstrate Thought Leadership?

With your content. With you communications. With your conversations (online / offline)

Who should drive Thought Leadership?

The beauty of Thought Leadership is that it

Integrates with a SME (Subject Matter Expert)
Integrates with content and social media functions
Integrated with marketing functions
Integrated with Leadership

And so it really is a collective collaborative constructive responsibility of an individual / team / organization to showcase / demonstrate Thought Leadership over a period of time.

And lastly who determines it to be “Thought Leadership”?

This is a tricky one since it depends on who is the addressable market for your offerings / solutions / services / products and who is the (potential) target customer. What may be “Thought Leadership” to one may not be “Thought Leadership” to another. The point is that there should be an “industry / community / group” of experts who “publicly” ratify a thought as “Thought Leadership”…

Agree / Disagree? Leave a comment to let me know

Recommended Readings
What Is Thought Leadership? 5 Steps To Get It Right
What is a Thought Leader?
How to become a Thought Leader?

No, it’s NOT OK to Steal other’s CONTENT!

Ever since I started blogging and writing, I have experienced others generously stealing my published content (be it blogs / papers, etc.) and passing it off as their own, without as much as a reference, link or acknowledgement to the author or the published source.

At every single instance that has come to my attention, I have always left a comment / written to the concerned person; and in most instances they apologize and remove the content from their blog. The fact is that “Every single piece of writing that I have authored has a part of my mind, heart, soul, sweat and blood; and I am PROUD of it. And YES! I am EMOTIONALLY connected to my writings! So I really don’t appreciate anyone stealing my writings – especially since they are of value to me!

But the most surprising and shocking discovery came a few days back when a senior business leader of global repute from a 100Bn$ enterprise published a blog post in his name which was picked up “verbatim” from one of my writings – Something which took me almost a year to conceptualize, write, edit and publish! Something which was truly novel and demonstrated “industry thought leadership”. My first reaction was of shock! I mean, “How could he do it?” – Someone of his stature, I am sure he knew the significance and implications of his act !

Fortunately for me, he had posted it on a community blog which was owned and moderated by an independent third party entity, so I wrote to the owner of the blog. I also left a comment to his post, to which the author promptly responded stating that he had authored it way back in 2010; & he also very EXPLICITLY mentioned his professional designation as an indication of his power and authority! I mean first you STEAL content, then you claim OWNERSHIP for something that is NOT YOURS, and lastly, LIE about it in PUBLIC! – All under the purview of the fact that because you are a senior and powerful business leader in a large multi-billion dollar enterprise, you can GET AWAY with it!

This was PLAGIARISM!

ACCORDING TO THE MERRIAM-WEBSTER ONLINE DICTIONARY, TO “PLAGIARIZE” MEANS
to steal and pass off (the ideas or words of another) as one’s own
to use (another’s production) without crediting the source
to commit literary theft
to present as new and original an idea or product derived from an existing source
In other words, plagiarism is an act of fraud. It involves both stealing someone else’s work and lying about it afterward.”

Moving on, fortunately for me – The blog owner did a detailed analysis, and was in agreement that the post was indeed copied from one of my original writings, and hence deleted the post. Thank God for that!

During this entire episode, I was also surprised to see the reactions of friends and colleagues. Most of them failed to understand “Why I was so upset about it?”. Some said “Forget it. Not worth your time!“.. Some said “Ignore it. He is too powerful, so let it be“. And some even laughed and said “You should feel happy that a senior business leader is passing off your writings as his own. It means that you’re writing good stuff!”. Honestly, I did not know what to say or how to react.

Also, I did some research on the issue, it appears that stealing content is a common challenge which plagues several blogs / bloggers. Most bloggers have accepted this reality of the blog-o-sphere; and have found ways to deal with it – Ignore it. OR Leave a comment. And a rare few actually get on to head-on legal battles. For most, it’s just NOT WORTH IT! They’d rather invest their time in creating new content. And rightly SO!

Ending with LESSONS LEARNED
(1) No, it’s NOT OK to Steal others CONTENT! If you must use it, acknowledge and give a reference to the original source / author. It hurts the author / writer, and if found it can be a serious “black mark” to your public brand image / character
(2) Value is personal and subjective. What is invaluable to you, may have no value to someone else. To Each his / her own ; and that’s OK
(3) Be GOOD on Social Media. As it is there is so much BAD and NEGATIVITY in the real world, Do you really want to carry that to Social Media as well? Here is a post on Social Media Etiquette 101 : The Basics that could help!
(4) And if you are in POWER, you can’t get away with EVERYTHING ALL THE TIME! At some point, one has to pay for his / her KARMA!

Recommended Readings / References
Just because it’s not illegal, does not mean it’s RIGHT
What to do when your online content is copied?
Know your digital rights – Blog Etiquette
plagiarism.org
How to file a DMCA take-down notice?
Copyright FAQ’s

So, have you experienced anyone stealing your online content? How did you handle it? Do you have a view on the issue? Leave a comment to let me know!