Request for Votes | SXSW Interactive (2016) Panel Picker Session

Happy and proud to share my entry to the SXSW 2016 Interactive Panel Picker on the topic “Did You Say “Content”? That’s Passé. It’s Cont-Art” [Theme: Content and Distribution, Format: Solo]

My CMO (Naveen Rajdev) submission is titled “Transforming 150K people into marketers in 90 days” [Theme: Branding and Marketing, Format: Solo]

As Naveen said “This is an event where noise becomes music, flailing movements become dance & magically your environment turns into a unicorn-haven“. We look forward to your support to help us be part of the magic!  The voting process is open. Please register at the links above and vote for us, so we find a spot on the podium. Thanks in advance for your time and support

For those who don’t know | About SXSW – The South by Southwest®(SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery. Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz-generating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning, business activity thrives at the Trade Shows and global networking opportunities abound. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving field, long after the events’ conclusion.

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Marketo | Finextra | Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom | PaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

The Art and Craft of Content

A few days ago, I had the opportunity to address a group of 100+ digital marketers on “The Art and Craft of content”. Personally, I enjoyed delivering the session as it was based on my personal journey and experiences as a “Content Crafter“. I received wonderful feedback for the session!

In this post, I am sharing the key messages that I delivered during the session:

Art and Craft of Content

What do you think? Leave a comment to let me know

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Top Indian Blogs and Most Widely read Indian Bloggers, Alltop, Directory of Best Indian Blogs]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?

Round-up of Social Media Image / Video Creation Tools (Mostly free)

Social Media ImagesIn the past 3 months, I have tried and used several tools to create images / videos for social media. In this post, I’m sharing a list of the  tools I’ve used – grouped into different categories. Most of them are free of cost for the basic feature set, and also have an option for paid feature upgrades.

Images for Simple Text, Easy and Quick to Use – Particularly useful for quotes, blog headers, simple images

Pablo

Canva

ReciteThis

Creating collages of Images

Photovisi

PicMonkey

Editing Images – particularly useful to retain / improve image quality (clarity) or make an image to fit to a particular size for a specific social media platform

Favicon Image Cropping

BeFunky

PicMonkey 

Canva

Creating Infographics

Piktochart

Easel

Infogr

Canva

Visual.ly

StoryboardThat

Creating Videos

Animoto

Powtoon

Animaker

What tools do you use to create images / videos for social media? Leave a comment to let me know

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | What to do before you click “PUBLISH” for your content?

 

Before You Click Publish

Via Salesforce

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | So what do the ‘Content Marketers’ do?

So the BIG question is what exactly do the ‘content marketers’ do? Sharing below an infographic which sheds light on this

[Src: https://www.pinterest.com/pin/49398927136065948/ ]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | Do’s and Don’t of Content Marketing

Every one wants to know if there are specific DO’s and DONT’s of content marketing. Some we learn by trial-and-error, some by experience.. and some we never learn.

Sharing below an infographic

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | 5 core elements of online content marketing

Though dated 2012, I found the below infographic a good resource on what are the core elements of online content marketing.

[Src: http://www.pinterest.com/pin/222294931583090603/ ]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | The Path to Content Marketing

A lot of times I get asked questions around the Content Life Cycle – which includes Strategy, Creation, Publishing, Marketing, Promotion. Here’s the thing | Almost every individual / business who is serious about social media recognizes the role of content in online marketing.

So when I came across this infographic on the path to content marketing, I had to house it on the blog!

[Src: http://wikimotive.com/infographics/path-content-marketing-infographic/ ]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

 

Infographic | What are the basics of Content Marketing?

[Src: http://visual.ly/content-marketing-0 ]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

B2B Content Marketing Trends for 2015

At the start of a new year (2015), it is the time for all marketers to look out and observe what all the ‘gurus’ / ‘pandits’ / experts are saying about whats in store for next year. As a marketing professional who is responsible for Thought Leadership content – the topic of ‘content marketing’ is very close to my heart, and ‘core to my professional responsibilities’. So when I came across an interesting infographic on 2015 Content Marketing trends, I could not resist sharing on my blog. So here goes: B2B Content Marketing Trends for 2015