My session at B-school on GTM (Go-To-Market)

A few days ago, I was invited to take a session on GTM (Go-To-Market) at a B-school. It was great to go back to a B-school after so many years, and more so to share knowledge and insights based on my experiences. I wondered what I should cover in this session. After much consideration and deliberation, I decided to cover the subject from a practitioner point of view, covering specifically what I wished I had known about GTM before I did the GTM for several platforms / solutions / services.

My presentation for the session is here.

It was well recieved, and was great to interact and engage with some bright young minds and hear their ideas on the subject.

Some feedback from the session is below:

Wonderful session on Go-to-Market. Great insights and exercises. One of the brightest minds I saw.

Excellent session, extremely interactive with superb caselets. Will be looking forward to another session

The session was great and interactive. It gave us an understanding about GTM strategies with real-life examples

“It was a very different session from our daily sessions and I really enjoyed. Full of insights and examples ; and the choice of topic was extremely important for us.”

“Very interactive and information. Practical examples were very good”

“Engaging, informative and practical examples – very good”

“Engaging exercises and clarity of thought”

“Something that the institute has been missing so far – Highlight engaging informative and of course an excellent speaker”

“Refreshing activities for expanding our thoughts on marketing”

“Implications of what we have covered in text books”

“Very interactive session”

All this feedback is a good catalyst to continue engaging with B-schools !

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Columnist / Byline In:  Economic Times | Huffingtonpost |  Wipro NewsCred Marketo |  Finextra | Inc42  |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom | SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters |  YoWoTo | 12Most.com  | Parentous | The Change Blog | Women Inspiring Wednesdays

Blog:  Nischala’s Space, Thoughts, Expressions [ Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian BloggersDirectory of Best Indian BlogsAlltop]

Twitter:  @nimu9 [Featured among Must Follow Indian Women on Twitter (2014), 50 Indian Women to follow on Twitter (2012)]

 Industry Associations / Mentorships: SINE (Society for Innovation and Entrepreneurship – An IIT Mumbai initiative) | TLabs | Inc42 | SheroesIndia | BackToTheFront  

Interviews and Media Mentions:
Newspaper Interview | Twittering Heights (Deccan Chronicle)
Featured in | #PowerWomenAtWork – the drivers of change
Featured in | 101 inspiring women aka rockstars
Featured in | Passionate Bloggers you should follow
Quoted in “Open letter to women looking for job
Quoted in “The best advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Speaker Sessions, Panel Discussions and Events (Real and Virtual): 
Career Investments that every women at work should make” ; Speaker session at Intel
Navigating careers in large organizations” ; Tweetchat hosted by Wipro
Making your network your net-worth” ; Panel Discussion hosted by BTTF (Back To The Front)
MyDigitalStory” ; Tweetchat hosted by SheThePeopleTV
The Art and Craft of Content” ; Speaker session at Wipro
“Importance of Mentorship for women” ; Sheroes Summit

Other events / conferences that I’ve graced : Bhasha Shakti (Mar 2016), Surge , IAMAI (Feb2016),  TIE – Women Entrepreneurship (2015), EuroFinance Cash Management Conference (2014), Sheroes Summit(2014), PaulWriter -The Futurist CMO (2013)

The marketing communication mistake most businesses make is…

Talking mostly about themselves, not about their customer and WIIFM (What’s in it for me?) with respect to the customer

A school friend of mine is part of an NGO whose work focuses extensively on skill development and income generation of children and women for a region in India. As with most NGO’s, they have “cash crunch” and hence need to raise funds periodically to survive and sustain their social work. For 2016, the NGO wanted to secure the funds by curating an art exhibition , and using a percentage of the proceeds from the sale of the art-work towards the NGO. Since she did not have any budgets / contacts for marketing / advertising / promotions, I offered to help her with some of these. All it took was my time and creativity, and all for a good cause – so why not?

The first thing I told her to do was to create a small visual invite for the event. When she sent me the first version, she had written about the trust which supports the NGO and put up a collage of the art work that would be on display during the exhibition.

“So, who do you think should attend this event?” I quizzed her..

Anyone who has an interest in art, and can afford to buy” she said

“OK, So can you describe your buyer in a bit more detail” I asked

“It would be the nouveau rich and wealthy. Folks from the show business, bankers, investors, business leaders from corpoartes, successful startups, sportspeople, may be even politicians” she said

So, when any of them read your visual invite, do you think they’ll attend?” I probed further

I don’t know. But I wish they do as the NGO needs the funds” she responded

I wish they do too.. But honestly, in the current avatar I doubt it. The invite speaks about the NGO and the trust that supports it. Do you think that would appeal to any art lover to compel him / her attend the event?” I pointed..

Hmm.. No, no really..So what do you suggest?” she asked

Well, for starters – Do mention what is unique about the art exhibition you are curating. Who is the curator? Who is the art critique? Who are the artists? What is so special about their paintings? And of course, mention the date, time, venue and any special guests / celebrities who will attend” I responded..

She agreed and did make the changes and sent me a note which said “I am very emotional about my work. Mostly, I am thinking just from the NGO’s point of view. Thank you for the feedback which compelled me to re-articulate the invite explaining What is in it for any art-lover to attend?

This not a one off example. In my experience, too many businesses (small, medium or large size) make this mistake – not once, or twice but a zillion times. After a point, the leaders / marketers become too emotional or inward focused that they completely miss out on the “customer / buyer perspective“. In the process, the business lose out – in terms of mind-share, market-share and profit-share.

As a marketer, I strongly believe that marketing communication is the one of  the most important aspects in business branding, sales and customer loyalty. If as a company / brand, your customer is unable to relate to your story in terms of any communication that you publish – then you’ve lost him / her.  In today’s competitive marketplace, that is a steep price to pay – both in the short-term and long-term.

So as I conclude, I leave you with 5 points you should bear in mind for all marketing communications:

1) Know your customer – His / her persona, what are their problems in context of what you are offering and most importantly, what channel is most effective to reach this customer base – For e.g.:TV, newspaper, radio, print ads, etc.

2) Create your marketing communication as a story which will connect with your potential customer base. Something which makes him / her think and feel “Wow! This is me that they are talking about…

3) In terms of communication content and style – Keep it short and simple. Jargons seldom work. Use visuals / images to give the message. Also be clear in terms of what you expect the communication to do for your business – For e.g.: Brand Awareness or Lead Generation or establish Thought Leadership, etc.

4) Answer “WIIFM” – What’s in it for me as a customer – Make sure this is very clear to anyone reading it

5) Ensure that your communication reaches the right (target) audience with the most cost effective channel (E-mail, SMS, etc.)

What are the best practices you follow in crafting marketing communications? Leave a comment to let me know…

First published on LinkedIn

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers, Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
2015 101 Inspiring Women aka Rockstars
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Keen to attend a Marketing Event in India? Here is a list for you!

I was in conversation with an old friend of mine who is a globe-trotter, and attends zillion business events every year. During one conversation,

Me: “Why do you travel all over the world to attend so many events..?

She: “Three reasons.. Networking Networking Networking

I think that pretty much sums up why anyone should attend an event. Be it a real-world / virtual event – my Top 3 reasons for why anyone should attend events are
1) Business / Professional Networking
2) Learning – Hear from the best-brains / most experienced thought leaders / influencers
3) Building a personal brand

As a marketing professional based in India, I was recently trying to create a calendar for Marketing Events in India that any marketing professional could plan to attend. In this post, I’m sharing the curated list based on month.

The aim is to create a handy reference for anyone who wants to attend marketing related events. Most of these events occur once a year. Below created based on 2015 schedule.

February

The India Digital Summit [IAMAI]

World Marketing Congress [AIMA]

March

Digital Marketing Forum [Adobe]

Ad-Tech

IT Marketing Summit [PaulWriter] 

May

Digital Marketing Conversations [IAMAI]

June

Marketing Conclave [IAMAI]

Digital Enterprise Transformation Summit [Frost & Sullivan]

Did I miss any event? Leave a comment to let me know..

Please Note:: I will be updating this list periodically.

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers, Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
2015 101 Inspiring Women aka Rockstars
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

MIB – Marketing In a Box???

Every new age marketer aspires to play a ‘strategic role’ to business. By strategic, I mean being able to consult, advice, guide and recommend businesses on “What to do and How?” – in terms of customer experience management, business / solution / service / product / pricing strategy, trend spotting / fore-casting, competitor intelligence, global branding and advocacy.

To play this role, a marketer should think strategic. For thinking, only one thing is required – “TIME”. And that is the only thing which almost every marketer I know falls short of. It is a ‘time-deficit’ economy, and for good reason – with some many priorities, people and processes vying for our time and attention

So where does the marketer’s time go? Below is a snapshot based on my own personal observations and interacting with fellow-marketer’s along with the state that every marketer desires..

So, what are possible solutions?

One could be to outsource the ‘day-to-day marketing operational’ activities; so marketer’s can focus a significant portion of their time and efforts on the analytical / strategic work. This can be enabled through a combination of outsourcing and the power of technology.

Broadly, I call this solution “MIB or Marketing-in-a-Box”. So what is inside the box? The people, processes, technology required to perform all the day-to-day operational activities in marketing. This includes knowledge, tools, frameworks, best practices, guidelines, know-how, etc. which take care of most of the “marketing operational” activities. As a consequence, marketer’s can mostly focus on strategic activities which deliver business impact.

Do you think such a solution will help marketers? Leave a comment to let me know..

Addendum : There might also be potential to offer sub-specialization “Boxed” services like “Content Marketing-In-a-Box”, “Digital Marketing-In-a-Box”, “Social Media Marketing-In-a-Box”.

First published on LinkedIn

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Content Marketing Blue-print | Insights from real-life experiences

Content Marketing has been a key part of my marketing portfolio in the last 18 months, and as I look back at the journey it is evident that “Digital Content has been at the core of the overall Marketing Strategy

Based on my real-life experiences, I have compiled a content marketing blue-print to help in your content life cycle journey. I hope you find it useful

Content Strategy

What about you? What worked in your content strategy? What did not? Leave a comment to let us know

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community | ProBlogger  | Famous Bloggers | TheNextWomen | Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Round-up of Content Marketing Platforms / Solutions

As a content marketer, I’m always on the look-out for content marketing solutions / platforms which can enable enterprises to do “content” – better, faster, effectively. During one such analysis, I came across a host of content marketing platforms / solutions. In this post, I’m sharing a round-up of some of these solutions.

Newscred (Content marketing software)

Percolate (Complete marketing software for global brands)

Kapost Marketing Platform (Content marketing for enterprise marketers)

ScribeContent (Content optimization software for online marketing)

Skyword (Content marketing solutions)

Contently (Content marketplace)

UberFlip (Content marketing automation software)

Curata (Content curation and content marketing platform)

Scoop.it (Content curation, blogging and social promotion platform for small businesses)

 

Related References

http://www.toprankblog.com/2015/04/content-marketing-tools/

http://www.curata.com/blog/content-marketing-tools-ultimate-list/

http://launchpoint.marketo.com/applications/content-marketing

https://scripted.com/content-marketing-2/top-content-marketing-companies-tools/

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Connect with me on Nischala’s Social World
Columnist / Byline in :  Economic Times | Huffingtonpost | Wipro NewsCred | Marketo|  FinextraInc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen |NasscomPaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Request for Votes | SXSW Interactive (2016) Panel Picker Session

Happy and proud to share my entry to the SXSW 2016 Interactive Panel Picker on the topic “Did You Say “Content”? That’s Passé. It’s Cont-Art” [Theme: Content and Distribution, Format: Solo]

My CMO (Naveen Rajdev) submission is titled “Transforming 150K people into marketers in 90 days” [Theme: Branding and Marketing, Format: Solo]

As Naveen said “This is an event where noise becomes music, flailing movements become dance & magically your environment turns into a unicorn-haven“. We look forward to your support to help us be part of the magic!  The voting process is open. Please register at the links above and vote for us, so we find a spot on the podium. Thanks in advance for your time and support

For those who don’t know | About SXSW – The South by Southwest®(SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery. Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz-generating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning, business activity thrives at the Trade Shows and global networking opportunities abound. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving field, long after the events’ conclusion.

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Marketo | Finextra | Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom | PaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Round-up of Marketing Automation Tools

I was recently involved in an exercise to evaluate multiple marketing automation tools. As I scanned through the market for solutions, I was impressed by the number of options and capabilities of many of these tools.

But first things first | As a marketer, I believe “marketing automation” is BIG BUSINESS! It is also critical if a marketing team needs to show outcomes and impact beyond vanity metrics.

So what is Marketing Automation? According to Wikipedia, “Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks

Obviously the best way to do marketing automation is through the usage of automation tools. In this post, I am listing some of the marketing automation tools

Eloqua

Marketo

ActOn

Infusionsoft

Hubspot

SilverPop

SimplyCast

Pardot

Unica

What marketing automation tools have you come across? Leave a comment to let me know

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Marketo | Finextra | Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom | PaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Essential Skills for the New-Age Marketer

Marketer Skills

According to the 2015 CMO Survey sponsored by Duke University’s Fuqua School of Business, and McKinsey, Inc, marketers are optimistic about the business growth and economic outlook this year, and marketing budgets are expected to grow by ~8.7% in the next 1 year. However according to the 2015 IBM CMO Study, “4 out of 5 CMO’s anticipate a high level of complexity over the next 5 years, but only 50% feel ready to handle it

It is indeed an important, interesting and exciting time in the life of marketing professionals. Marketing is at the hot-seat, invited to the board-room meetings, is increasingly considered a key enabler / driver / catalyst for business growth and profitability and today’s CMO is being viewed as a potential contender for the next-CEO!

However when I look around me, I see a lot of marketers struggling to live up-to the expectations of what marketing should do? A root cause analysis of the big WHY throws up very many answers – from changes in the external world, lack of visionary leadership on how marketing should grow and evolve in today’s VUCA (Volatile Uncertain Complex Ambiguous) world, technology, innovations, explosive growth of digital / social media and distinct multi-generation (Gen X / Y /Z?!) demographics among the consumer base.

However, I also see that there is a “marketing skill-gap“. A lot of so called “new-age marketing professionals” don’t seem to have the required skills to get the job done.

In this post, I’m sharing my views on essential skills of the new-age marketer:

*) Be a Data Scientist / Analyst : Never before has there been so much consumer data generated and available for consumption and analytics. Marketing is no different. So the new age marketer needs to first define what data is to be captured and why?. Then invest in tools / technology to capture that data. Next is to analyze data and draw actionable insights. Lastly, to define the “What next in marketing and in business?” based on data.

*) Understanding human behaviors : The new-age marketer is increasingly being viewed as the owner / custodian of customer experience – for both B2B and B2C businesses. The thing about experiences is that they are always personal, subjective and unique to “you” as an individual / business. Hence, a basic understanding of human behaviors – in terms of motivators, emotions, decision making process, habit formation, determinants to action / inaction, purchase drivers / patterns is key.

*) Be a Storyteller : Nothing tells / sells better than a story. It is for good reason that storytelling has been the most popular communication format with even kids. Even to this day, a (personal) story is better received than a long boring speech. So it is important for any marketer to be able to narrate the brand story via (visual) storytelling

*) Be a Visual Designer : With the meteoric rise in content, we are all bombarded with hundreds of messages on a daily basis. So, how does any marketer capture the eye, mind and imagination of the consumer? Visual communication is possibly a powerful and effective way – Be it with videos, infographics, photos, images,etc. From personal experiences, I can say that “visual design” (or creating a visual piece of content) is a science, skill and art. Fundamental is your ability to visualize and design i.e., see what no one can see, see what does not ‘physically’ exist, and then design it so it appeals to masses. Visual designing is a skill which can be formally learned and also built over time by repeated practice and observation.

*) Understand that “Content is King” : As a marketing practitioner and blogger, I can confidently say that “content is king” in today’s era. Knowing how to craft, curate and convert content is key for any new age marketer. Appreciating the “How-To” create different content formats and hands-on experience in the same makes all the difference. I can vouch for the fact that my blogging journey has significantly enriched my understanding on the entire content life-cycle from strategy, planning, creation, editing, publishing and promotion. When it comes to content life-cycle, hands-on experience makes all the difference

*) Get Hands-on Social Media Experience : As an active social media user, there is one thing I observe – Not everyone understands how to use social media. Especially in the marketing context, the only way to understand the ‘ways of social media’ is to get your hands-dirty. You need to put yourself out there, and continuously experiment, innovate and evolve. No amount of learning or theory or advice helps! As for as social media is concerned, experience is KING!

*) Make the mobile your new best friend: Mobile marketing is undoubtedly the next BIG bet for most businesses / marketers. Understanding how to make mobile marketing work for your business is critical for any marketer

*) Learn to Embrace Marketing tools / technology: As a marketer, I have found that there is a tool / technology solution to make a marketer’s life faster, simpler, better and easy! Check this amazing supergraphic on the marketing technology solutions. The tough part is to be clear on what marketing needs to achieve, and then assess the right marketing tools / technology to aid in your journey. Key in any marketing tool / technology assessment is to have a well defined marketing ROI (Return on Investment) based on tool usage

*) Get Creative : The new age marketer has to be creative in ideation and execution. From marketing campaigns to lead generation to team management to stakeholder management to marketing spend – it is critical for the marketing team to find creative ways to address day-to-day challenges, as well as the bigger road-blocks which come your way!

*) Be a Collaborator : The new age marketing teams are the the overlay of strategy, finance, operations, technology, sales, SME (Subject matter expertise) and innovation. And so collaboration with external / internal teams will be key to survive and succeed.

*) Be an Effective Communicator : Key to success in marketing is communication. As a marketer, I can safely say that what you say is as important as what you don’t say! So effective communication skills – both oral and written, along with a command on language is critical to be able to effectively deliver marketing expectations

*) Invest in Continuous learning : Never before has the world of marketing been so dynamic and fast-paces. There are new buzzwords everyday, new tools every second day, new innovative ways of marketing every third day and new (increasing) consumer expectations which are driving what marketing can / should / need to do. To scale up, it becomes critical for any new age marketer to continuously watch the market trends, and be updated with the latest and greatest.! Investing in formal / informal learning go a long way in how successfully marketing teams can deliver against marketing / business objectives.

That ends my list. What do you think are the essential skills of the new-age marketer? Leave a comment to let me know

First published on LinkedIn

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Marketo | Finextra | Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom | PaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

The C Mantra’s for Marketing Success

C is one of my favorite alphabets of the English language. I don’t really know why.. I guess it is somewhat lucky for me. For e.g.: As a student, for any multiple choice question for which I did not know the answer, I’d choose C and it would be right🙂. So C and me go a long long long way back! I also love marketing, and infographics are my latest muse. So I thought why not do an infographic the C Mantras for Marketing Success!

I hope you enjoy reading it as much as I enjoyed creating it!

mktng success

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom | PaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo |  12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”