Looking for a Social Media Monitoring tool? First, read this post…

As a digital / social media / new age marketer and blogger, I am also looking for ways to track and monitor social media buzz. Over the years, I’ve realized that it is important to track and monitor social media across 2 parameters

1) Social Media Buzz for your brand – , i.e., What is being said / not being said about your brand

2) Social Media Buzz for your competitors brands – , i.e., What is being said / not being said about your competitor’s brand

Social Media Monitoring is critical because it can provide important insights to what the end consumer / users likes / dislikes, values and . This is an invaluable input for any business in defining / refining your strategy / service / solution portfolio.

A while back I was involved in an exercise to evaluate different social media monitoring tools and was impressed by the number of solutions available in the marketplace. I came across several articles which helped me in my analysis. In this post, I am sharing a round-up of some of the most useful articles. If you are planning to invest in tools for social media monitoring / listening, this post should help!

6 Social Media Monitoring Tools to Track Your Brand

Top 8 Social Listening Tools that do way more than listen

5 Social Media Listening Tools that every business should be using

Social Media Monitoring Tools

10 Sentiment Analysis Tools to track Social Marketing Success

Best Social Media Monitoring Software

Top 10 Free Social Media Monitoring Tools

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Columnist / Byline In : Economic Times | Huffingtonpost |  Wipro NewsCred Marketo | Finextra | Inc42 |  Business2Community |ProBlogger  | Famous Bloggers | TheNextWomen|Nasscom |  SheTheTVPeople | PaulWriter |  WomensWeb |  Sheroes PeopleMatters | YoWoTo | 12Most.com  | ParentousThe Change Blog | Women Inspiring Wednesdays
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Social Media De-Addiction Anyone?

Let me start with a confession. I was a social media addict. I’m reformed today.

Why do I describe myself as a “social media addict”? For me, it started off with Blogs. At first, it was reading blogs. Then it was writing blogs. Then I moved to FaceBook. And then to Twitter. Briefly, Pinterest caught my fancy. At one time, infographics, videos and visuals were my muse. Because there have been times when I spent 5 / 10 / 15 / 20 hours on social media – all at a stretch and all in a day, and sometimes for days at length. I have no clue what I exactly did during those hours. But it felt good at the end! I have missed basic human needs – like food, sleep! I have missed paying bills (not taxes, Thankfully!), social appointments, pressing personal requests, urgent phone calls, work deadlines – All because I was hooked on social media. When I started using social media several years back, it was out of sheer curiosity. What started off as “Let me see what this beast is” quickly became “The beast controlled my priorities, my time, my life”.

But not anymore! And I’m thankful for that…  It took me a while to get here… But I succeeded..

Social media can be an addiction – like TV, or sports, or music, or dance, or alcohol, or art, or video games, or reading, or whatever else keeps you hooked.. It can slowly and steadily control your life, time and priorities..

But first? Why and how do people form addictions?  That is a interesting  topic in itself. I think there are plenty of reasons. From having lots of time, to lack of a purpose, to  lots of money, to lack of confidence, to a quest for doing nothing, to dealing with stress, crisis, emotional ups and downs, the good bad and ugly that life throws at you…. But most importantly, addictions are really about HABIT FORMATION.

Habits formed by repetition are hardest to change” BY Charles Duhigg [Book: The Power of Habit]

And I fully agree with the quote above. So, how did I go about my process of social media de-addiction? I have share a high level snapshot of what worked for me below. It took me about 6 months to get there, but totally worth it!  My greatest high was when I stayed away from social media for 5 days in a row! Trust me, it is possible and you will survive,and the world goes on (both the real-world and social media world).  And the good part was that I found time to revive several other old interests along the way – from running, to reading to creative art! So it’s all good now!

I hope it helps you or anyone else you know who is keen on embarking on this journey.

Social media de-addiction (4)

 

 

 

 

Content Marketing lessons from crafting 3000+ content pieces

“Content is King, Social Media is Queen and together they rule the online and customer world

Here are your options as a content marketer:

1) Be the KING – By generating GREAT content!

2) Befriend the QUEEN – By understanding and leveraging the power of Social Media OR

3) Be prepared to let the KING and QUEEN rule your WORLD!

Which one will you pick?

 

Content Marketing has been a significant part of my marketing portfolio in the last 18 months. Looking back, the impact of digital content has brought exceptional results – in terms of external and internal branding, lead generation, partnership development, industry collaborations and social advocacy.

I wanted to share some best practices which I believe have been contributing factors to the success of our content marketing journey.

Launching Your Content Marketing Strategy

At the outset, answer these five questions.

Question 1: Who exactly is your content consumer? What is his or her persona? What is his or her buyer life cycle in context to your services, products, or offerings?

Question 2: What are your content objectives?

  • Is it for brand awareness?
  • Is it to build a customer database?
  • Are you looking for better social engagement?
  • Is the aim lead generation or new customer acquisition?
  • Is the focus on customer retention?
  • Is it to showcase your thought leadership?
  • Is it for social advocacy?
  • Should content to be the conduit for partnerships or collaborations?
  • Should content to be the conduit for thought leadership collaborations?

Question 3: What are the metrics to define your content objectives? How exactly will you capture the data to compute these metrics? For example: How will you measure social advocacy? Is it based on the number of customers, partners, or analysts who like, share, or comment on the content you shared? Is it based on the number of total number of likes, shares, or comments that your content received?

Question 4: How do these content objectives align to overall marketing objectives? How do the marketing objectives align to your business objectives? If this link is clear to your business, marketing and sales teams – half your battle is won.

Question 5: Do you have the right skills, team, or resources to start and navigate through your content journey?

Creating Your Content

Before you start creating content, it is important to have a content plan in place. The content plan should include

Duration ·         Start Date·         End Date

·         Duration

Content Frequency ·         Daily·         Weekly

·         Monthly

·         Quarterly

Content Format ·         Blog·         Tweets

·         Infographics

·         Videos

·         Podcasts / Audio

·         Images

·         Press-Release (PR)

·         Whitepaper

·         Book / eBook

·         Slides / presentation

·         Flyers

·         Case Studies

·         Blog comments

·         E-mail communication

·         CEO Communique

Content Theme ·         Single theme topic·         Content buckets
Content Monitoring ·         Frequency·         Tools used

·         Metrics Reported

Content Team ·         Content Author(s)·         Content Editor(s)

·         Content Analyst(s)

·         Community Manager

·         Visual designer

 

In the last five years, I have created, edited, or curated 3000+ content pieces by virtue of being a writer and marketer. I have easily read 30,000+ content pieces. From what I’ve observed, below are some of the key insights for content creation

  • Before you create content, answer the below questions
  • Who is going to read this?
  • What is the value for a reader? What is the key take-away?
  • How will your content reach them?
  • What content formats or channels do they prefer to consume content from?

 

A reader will remember your content only if:

  • They learn something
  • It compels them to think
  • It touches a deep emotional chord or
  • Does more than one of the above

So be clear in what you want a reader to take-away from your content piece.

  • Clarity is messaging and positioning is most important before you create content. Consistency of messaging across all content artifacts or formats is critical.
  • How to effectively optimize content for reading across any channel – like web, mobile, tablet, etc? This is especially important.
  • At the end of every content piece, cross-link to other content pieces (either authored by you or others) which are relevant and could be valuable to a reader.

 

Promoting Your Content

  • Determine the best platform for publishing based on your content objectives – could be your corporate blog, or a guest blog, or other blog platform. Ensure that the content is optimized for each.
  • Create a cross-channel distribution plan for sharing content. This should factor in the ‘content consumer platform preferences’ and ‘time when your target readers consume content.’
  • Synergize efforts between online and offline initiatives.

 

Ideas for Content Promotion on Facebook

  • Share as a FaceBook Status. As an option, you might consider tagging friends, family, advocates who might specifically find the content useful, interesting or insightful. Be judicious to avoid spamming.

 

Ideas for Content Promotion on LinkedIn

  • Update your LinkedIn Status.
  • Post on LinkedIn Pulse. You can cross-link to the actual post
  • Join the most popular LinkedIn groups in your focus area. Promote your content in LinkedIn groups for ‘relevant reach.’ Be judicious to avoid spamming.
  • Identify list of experts from the team who will be active on LinkedIn. Try to get them to comment or participate in group discussions.

Ideas for Content Promotion on Twitter

  • Use images and Hashtags to promote new content. Use Twitter cards, as appropriate. Determine the most popular hashtags related to the content topic and share with those.
  • Tag key Twitter influencers, experts, (potential) customers, brand loyalists and advocates in the space. Solicit opinion or feedback.
  • Ask leaders from your organization to share across social.
  • Generously share others content using hashtags, tagging the authors or publishers. If the topic is directly linked to any of your published content, cross-link and share
  • Reply, RT, and comment on tweets.
  • Use scheduling tools to ensure you have a consistent flow of tweets.

Ideas for Content Promotion with Email

  • Ensure you continuously build your e-mail database which includes names / e-mail of anyone who might find value in your content.
  • Create an e-mail subscription service for readers to subscribe based on interest.
  • Send an e-mail at regular frequency to your contact database. This can be customized and personalized based on the reader’s preferences or choices.
  • Create a strategy to cross-link your e-mail subscription with content promotion. For example, at the start or end of every content piece, give the reader an option to subscribe to your content through e-mail.

 

Finally, you must regularly and religiously track the content performance based on the metrics set at the outset.

In conclusion, I’d like to leave you with two points. One, the same content marketing strategy will not work for every brand, but applying best practices always increase your chances of success in content marketing. Two, Content Marketing is an exciting and evolving space – so the only way to have a fair chance at success is by experimentation and constantly upgrading your knowledge.

And of course, enjoy the journey.

What did you learn from your content marketing journey? Leave a comment to let us know

First published on Newscred

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | A2Z of Blogging

Ever thought if there was an A to Z of blogging? Here’s an infographic

Blogging A2Z

To view the video version of this, click here

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom | PaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

The Karmic Ways of Social Media

I published a post, but it has hardly got any views

I shared a tweet, but no one replied / Retweeted

No one ever leaves any comments on my blog

I hear this feedback all the time in my network. Blogger, Twitter enthusiasts, friends, colleagues – Before I used to try to probe further in an effort to help.. Now I just listen and nod.

WHY? Because I am wiser – as a blogger, writer and individual; and I realized that most of the people who say such things just say it. They don’t want to help themselves. Because if they did, they’d know that social media works similar to life. And just like the karmic ways of life govern what we experience in life.. The karmic ways of social media govern what we experience in social media

So in this post, I am sharing what I’ve understood about Social Media based on my personal experiences..

Social Media Karma(4)

What do you think? Have the karmic ways worked for you? Leave a comment to let me know

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Bored of blogging? Tips and Tricks to recover revive and renew your blogging MOJO

Blogging Mojo I finished 5 years of blogging in March 2015. It’s been an evolving, enjoyable and enriching experience. While there have been many highs (ranging from media coverage, to awards, to heart-warming comments and appreciation on how my words transformed a reader’s life), I’d also have to confess that there have been times when I have been bored of blogging. Sometimes because it gets monotonous, sometimes because writing is lonely, sometimes because I don’t get the feedback / responses that I expect, and sometimes because I just hit a ‘blogging plateau’ or ‘the writer’s block‘ – and wonder what I should do next? During all these moments, I have attempted and strived to do something novel, unique or different on my blog. Experimenting and trying something new is fun and interesting, so I push myself to learn and experiment (May be a new tool, a new format, a different way of doing something, etc.). If you’ve ever been through such phases and are looking for tips and tricks to recover, revive and renew your blogging MOJO, then read on.

Create content using a new content format –What has worked best for me is below:

  1. Interview people you admire / who inspire. Click here to check-out Nischala’s Blog-o-Rendezvous in which I interviewed several global achievers. Interviews are always a phenomenal learning experience, and help create relationships with others.
  2. Do a series on particular topic. Click here to view the series I’ve done on the blog. It can be anything which is of interest to you.
  3. Create content in an alternate format – like infographics , videos or podcasts. I know I enjoyed the process of learning to create visual content. Though I’m yet to master it, I am certainly better than I was at start of 2015
  4. Curate content. Click here to view some of my round-up posts. You can do it for your own content, or other blogger’s content. It is always interesting and insightful to read diverse perspectives on the same issue / subject.
  5. Request a thought leader / friend / expert to write a guest post. One of my dearest friend wrote a wonderful post on “My education is a result of my experiences“. It has been very well received.

Create / Compile / Contribute to a book / e-book (free / paid) – I have contributed to 2 e-books : one for a social cause and one with fellow bloggers. The experience makes you appreciate the nuances of the blogging world and book world. Trust me, there are a zillion differences though at the core of it – both are about writing and expression  

Don’t blog for sometime, Just promote contentBlog promotion is an integral part of the blogging journey, and makes all the difference to your blogging success. So create a multi-channel social promotion plan (using channels like FaceBook, Twitter, Pinterest, etc.) for content (again can be your content or someone else’s content), and share it regularly across all channels. The more you share, the more you understand about promotion and social behaviors. Also, chances are it gets read more and that can initiate some conversations, interactions and idea exchange

Participate / Speak at an event (online / offline)Attend events and connect and converse with people across the globe on any topic of your interest. Share your views and make your presence felt. It can be a virtual event (like a Tweetchat or Google Hangout) or a real event (like an industry / community event). Events are great to network, listen to diverse perspectives and also get a break from the every monotony.

Guest blog – Whenever I am bored of posting on my own blog, I write a guest post. No wonder the list of guest posts I have to my credit is so long! The good thing about guest posts is that it helps you create and nurture relationships with other bloggers and publishers, so your reach / response is different  

Blog about something you’ve never blogged about before – Again, try a new format like poetry or humor. Or write a story. Or do a blog prompt. Or blog for a cause. Or host a blog hop. Or create a survey. Whatever you do, attempt to get out of your comfort zone, and try to write in a different way. For me, an attempt at poetry always helps.  

Read / Comment on other blogs – Reading / commenting on others blogs gives several ideas on topics to blog about, articulation style or just a new perspective to a subject / life. It only helps!  

Go on a self-imposed blog exhile – Yes, go a self-imposed blog exile as I do many times to recover, renew and revive your blogging MOJO!

What are your secrets to keep at blogging? Leave a comment to let me know

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

5 Questions to answer before you start BLOGGING!

Now a days, I get a lot of calls, mails, messages and questions about blogging. As a case in point, a friend called a few days back and said “I want to start a blog. Should I even do it?”. A work colleague was inspired by my blogging journey and accolades, and asked me “I want to start blogging. You make it seem easy. Is it that easy?”. A relative read the media coverage my blog received recently and wrote to me saying “I want to blog, How do I go about it?

While I appreciate the interest, intent and spirit behind all these questions, let me lay out some facts before you.

I recently read an article which highlighted that there were 220+ million blogs in the blog-o-sphere. And that there are 3 Million new posts published everyday. Those numbers are mind-boggling! Interestingly, I also heard that the average human attention span in today’s digital era is less than 10 seconds!

So before you start, be cognizant of the fact that you are entering a highly crowded and competitive world, where there is a content aplenty, and individual attention span is abysmal. Hence, it is extremely important to ask yourself some important questions before you start blogging, lest you be disillusioned after you start blogging.

In this post, I am sharing the 5 questions most important questions. So think through and answer honestly before you start posting!

Start Blogging

Question 1 : What is your big WHY of blogging?

This is the most important question. Is it for sharing, is it for branding, is it for the money? Whatever it is, be clear on the answer. And realistic on your expectations based on this

Question 2 : Do you LOVE writing?

You cannot sustain a blog / blogging if you don’t love writing. So if all that you’ve written in your life are official mails, then I doubt if you really like writing. If you love a related skill / art form like photography / painting, then creating a blog on this makes complete sense.

Question 3 : How much time can you commit to blogging?

Blogging is a journey. A slow and evolving one. It takes time and effort, and there is no overnight glory or success. So be clear on how much time you can give to your blog and how frequently. Starting a blog is  easy. Keeping it updated is always a challenge unless you consciously commit time.

Question 4 : Do you know what you want to blog about?

Again, think through what you want to blog about. Is it something you know or do? Again, in the long run the biggest challenge is to find topics to blog about. So think through a theme or broad areas to start off with. You can expand later, but there has to be a theme that you stick to for 6 -12 months

Question 5 : Why do you think anyone will read you?

Most important, what is in it for any reader? Why should he / she read what you have to say amidst 220+ million blogs? What’s your sparkle?

If you have convincing answers to all 5 questions, go ahead and start your blog today.

On that note, Happy Blogging!

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

 

Infographic | All About Social Media Monitoring Tools

Everyone knows that Social Media is BIG, but Social Media Monitoring is a ? – In terms of time, focus, priority and effort. Whether you are a marketer / even otherwise – if you spend time on social media – it is worthwhile to monitor and track social behaviors – Data always speaks – The insights, inferences and implications are for you to draw. But the start is always looking at multiple views of real-time integrated data, and asking the right questions so you understand social media analytics better.

Many of us wonder what to track and how? So when I came across this comprehensive infographic on Social Media Monitoring – I thought it was worthwhile to share on the blog. It is an overview and just the start – But once the building blocks are laid, then it is easy to build and enhance the monitoring processes and tools

[Src: KISSMetrics]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Mention in | “Open Letter to Women looking for job
Mention in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?

Infographic | Words that get shared most on Social Media

[Src: https://steintutors.files.wordpress.com/2015/01/07922d9b967eaf24c6fdb3c1e438b566.jpg%5D
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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Mention in | “Open Letter to Women looking for job
Mention in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?

Infographic | Art of Social Media – Top 10 Power Tips

Social Media is a science, skill and art. And as I try to master them every day, I always look for resources to assist. Below infographic is a good one for exactly this.

 

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Mention in | “Open Letter to Women looking for job
Mention in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?