Now a days, I get a lot of calls, mails, messages and questions about blogging. As a case in point, a friend called a few days back and said “I want to start a blog. Should I even do it?”. A work colleague was inspired by my blogging journey and accolades, and asked me “I want to start blogging. You make it seem easy. Is it that easy?”. A relative read the media coverage my blog received recently and wrote to me saying “I want to blog, How do I go about it?”
While I appreciate the interest, intent and spirit behind all these questions, let me lay out some facts before you.
I recently read an article which highlighted that there were 220+ million blogs in the blog-o-sphere. And that there are 3 Million new posts published everyday. Those numbers are mind-boggling! Interestingly, I also heard that the average human attention span in today’s digital era is less than 10 seconds!
So before you start, be cognizant of the fact that you are entering a highly crowded and competitive world, where there is a content aplenty, and individual attention span is abysmal. Hence, it is extremely important to ask yourself some important questions before you start blogging, lest you be disillusioned after you start blogging.
In this post, I am sharing the 5 questions most important questions. So think through and answer honestly before you start posting!
Question 1 : What is your big WHY of blogging?
This is the most important question. Is it for sharing, is it for branding, is it for the money? Whatever it is, be clear on the answer. And realistic on your expectations based on this
Question 2 : Do you LOVE writing?
You cannot sustain a blog / blogging if you don’t love writing. So if all that you’ve written in your life are official mails, then I doubt if you really like writing. If you love a related skill / art form like photography / painting, then creating a blog on this makes complete sense.
Question 3 : How much time can you commit to blogging?
Blogging is a journey. A slow and evolving one. It takes time and effort, and there is no overnight glory or success. So be clear on how much time you can give to your blog and how frequently. Starting a blog is easy. Keeping it updated is always a challenge unless you consciously commit time.
Question 4 : Do you know what you want to blog about?
Again, think through what you want to blog about. Is it something you know or do? Again, in the long run the biggest challenge is to find topics to blog about. So think through a theme or broad areas to start off with. You can expand later, but there has to be a theme that you stick to for 6 -12 months
Question 5 : Why do you think anyone will read you?
Most important, what is in it for any reader? Why should he / she read what you have to say amidst 220+ million blogs? What’s your sparkle?
If you have convincing answers to all 5 questions, go ahead and start your blog today.
On that note, Happy Blogging!
Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]
Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job”
Quoted in “The Best Advice you’ll receive as young women starting your careers”
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”