The Karmic Ways of Social Media

I published a post, but it has hardly got any views

I shared a tweet, but no one replied / Retweeted

No one ever leaves any comments on my blog

I hear this feedback all the time in my network. Blogger, Twitter enthusiasts, friends, colleagues – Before I used to try to probe further in an effort to help.. Now I just listen and nod.

WHY? Because I am wiser – as a blogger, writer and individual; and I realized that most of the people who say such things just say it. They don’t want to help themselves. Because if they did, they’d know that social media works similar to life. And just like the karmic ways of life govern what we experience in life.. The karmic ways of social media govern what we experience in social media

So in this post, I am sharing what I’ve understood about Social Media based on my personal experiences..

Social Media Karma(4)

What do you think? Have the karmic ways worked for you? Leave a comment to let me know

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Bored of blogging? Tips and Tricks to recover revive and renew your blogging MOJO

Blogging Mojo I finished 5 years of blogging in March 2015. It’s been an evolving, enjoyable and enriching experience. While there have been many highs (ranging from media coverage, to awards, to heart-warming comments and appreciation on how my words transformed a reader’s life), I’d also have to confess that there have been times when I have been bored of blogging. Sometimes because it gets monotonous, sometimes because writing is lonely, sometimes because I don’t get the feedback / responses that I expect, and sometimes because I just hit a ‘blogging plateau’ or ‘the writer’s block‘ – and wonder what I should do next? During all these moments, I have attempted and strived to do something novel, unique or different on my blog. Experimenting and trying something new is fun and interesting, so I push myself to learn and experiment (May be a new tool, a new format, a different way of doing something, etc.). If you’ve ever been through such phases and are looking for tips and tricks to recover, revive and renew your blogging MOJO, then read on.

Create content using a new content format –What has worked best for me is below:

  1. Interview people you admire / who inspire. Click here to check-out Nischala’s Blog-o-Rendezvous in which I interviewed several global achievers. Interviews are always a phenomenal learning experience, and help create relationships with others.
  2. Do a series on particular topic. Click here to view the series I’ve done on the blog. It can be anything which is of interest to you.
  3. Create content in an alternate format – like infographics , videos or podcasts. I know I enjoyed the process of learning to create visual content. Though I’m yet to master it, I am certainly better than I was at start of 2015
  4. Curate content. Click here to view some of my round-up posts. You can do it for your own content, or other blogger’s content. It is always interesting and insightful to read diverse perspectives on the same issue / subject.
  5. Request a thought leader / friend / expert to write a guest post. One of my dearest friend wrote a wonderful post on “My education is a result of my experiences“. It has been very well received.

Create / Compile / Contribute to a book / e-book (free / paid) – I have contributed to 2 e-books : one for a social cause and one with fellow bloggers. The experience makes you appreciate the nuances of the blogging world and book world. Trust me, there are a zillion differences though at the core of it – both are about writing and expression  

Don’t blog for sometime, Just promote contentBlog promotion is an integral part of the blogging journey, and makes all the difference to your blogging success. So create a multi-channel social promotion plan (using channels like FaceBook, Twitter, Pinterest, etc.) for content (again can be your content or someone else’s content), and share it regularly across all channels. The more you share, the more you understand about promotion and social behaviors. Also, chances are it gets read more and that can initiate some conversations, interactions and idea exchange

Participate / Speak at an event (online / offline)Attend events and connect and converse with people across the globe on any topic of your interest. Share your views and make your presence felt. It can be a virtual event (like a Tweetchat or Google Hangout) or a real event (like an industry / community event). Events are great to network, listen to diverse perspectives and also get a break from the every monotony.

Guest blog – Whenever I am bored of posting on my own blog, I write a guest post. No wonder the list of guest posts I have to my credit is so long! The good thing about guest posts is that it helps you create and nurture relationships with other bloggers and publishers, so your reach / response is different  

Blog about something you’ve never blogged about before – Again, try a new format like poetry or humor. Or write a story. Or do a blog prompt. Or blog for a cause. Or host a blog hop. Or create a survey. Whatever you do, attempt to get out of your comfort zone, and try to write in a different way. For me, an attempt at poetry always helps.  

Read / Comment on other blogs – Reading / commenting on others blogs gives several ideas on topics to blog about, articulation style or just a new perspective to a subject / life. It only helps!  

Go on a self-imposed blog exhile – Yes, go a self-imposed blog exile as I do many times to recover, renew and revive your blogging MOJO!

What are your secrets to keep at blogging? Leave a comment to let me know

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

5 Questions to answer before you start BLOGGING!

Now a days, I get a lot of calls, mails, messages and questions about blogging. As a case in point, a friend called a few days back and said “I want to start a blog. Should I even do it?”. A work colleague was inspired by my blogging journey and accolades, and asked me “I want to start blogging. You make it seem easy. Is it that easy?”. A relative read the media coverage my blog received recently and wrote to me saying “I want to blog, How do I go about it?

While I appreciate the interest, intent and spirit behind all these questions, let me lay out some facts before you.

I recently read an article which highlighted that there were 220+ million blogs in the blog-o-sphere. And that there are 3 Million new posts published everyday. Those numbers are mind-boggling! Interestingly, I also heard that the average human attention span in today’s digital era is less than 10 seconds!

So before you start, be cognizant of the fact that you are entering a highly crowded and competitive world, where there is a content aplenty, and individual attention span is abysmal. Hence, it is extremely important to ask yourself some important questions before you start blogging, lest you be disillusioned after you start blogging.

In this post, I am sharing the 5 questions most important questions. So think through and answer honestly before you start posting!

Start Blogging

Question 1 : What is your big WHY of blogging?

This is the most important question. Is it for sharing, is it for branding, is it for the money? Whatever it is, be clear on the answer. And realistic on your expectations based on this

Question 2 : Do you LOVE writing?

You cannot sustain a blog / blogging if you don’t love writing. So if all that you’ve written in your life are official mails, then I doubt if you really like writing. If you love a related skill / art form like photography / painting, then creating a blog on this makes complete sense.

Question 3 : How much time can you commit to blogging?

Blogging is a journey. A slow and evolving one. It takes time and effort, and there is no overnight glory or success. So be clear on how much time you can give to your blog and how frequently. Starting a blog is  easy. Keeping it updated is always a challenge unless you consciously commit time.

Question 4 : Do you know what you want to blog about?

Again, think through what you want to blog about. Is it something you know or do? Again, in the long run the biggest challenge is to find topics to blog about. So think through a theme or broad areas to start off with. You can expand later, but there has to be a theme that you stick to for 6 -12 months

Question 5 : Why do you think anyone will read you?

Most important, what is in it for any reader? Why should he / she read what you have to say amidst 220+ million blogs? What’s your sparkle?

If you have convincing answers to all 5 questions, go ahead and start your blog today.

On that note, Happy Blogging!

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Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

 

Infographic | All About Social Media Monitoring Tools

Everyone knows that Social Media is BIG, but Social Media Monitoring is a ? – In terms of time, focus, priority and effort. Whether you are a marketer / even otherwise – if you spend time on social media – it is worthwhile to monitor and track social behaviors – Data always speaks – The insights, inferences and implications are for you to draw. But the start is always looking at multiple views of real-time integrated data, and asking the right questions so you understand social media analytics better.

Many of us wonder what to track and how? So when I came across this comprehensive infographic on Social Media Monitoring – I thought it was worthwhile to share on the blog. It is an overview and just the start – But once the building blocks are laid, then it is easy to build and enhance the monitoring processes and tools

[Src: KISSMetrics]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Mention in | “Open Letter to Women looking for job
Mention in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?

Infographic | Words that get shared most on Social Media

[Src: https://steintutors.files.wordpress.com/2015/01/07922d9b967eaf24c6fdb3c1e438b566.jpg%5D
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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Mention in | “Open Letter to Women looking for job
Mention in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?

Infographic | Art of Social Media – Top 10 Power Tips

Social Media is a science, skill and art. And as I try to master them every day, I always look for resources to assist. Below infographic is a good one for exactly this.

 

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Mention in | “Open Letter to Women looking for job
Mention in | “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in | “Are entrepreneurs born or made?

 

Infographic | So what do the ‘Content Marketers’ do?

So the BIG question is what exactly do the ‘content marketers’ do? Sharing below an infographic which sheds light on this

[Src: https://www.pinterest.com/pin/49398927136065948/ ]

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | 2015 Social Media Image Size Guide

Rich media / Interactive media / visuals / visual storytelling are increasingly becoming vital components in marketing . And yet, I find many  brands go wrong here because they don’t have their “images” just about right.

So I was mighty pleased when I came across this specification which provides details on image sizes for different social media. Worth a glance, and worth practicing. Try and let me know if it helped.

2015 Social Media Image Size Guide

[Src: http://www.setupablogtoday.com/2015-social-media-image-sizes-guide/ ]

 

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | The 36 Rules of Social Media

A few days back a friend of mine who was just embarking on her social media journey asked me for “rules” of Social Media. I shared my personal experiences, and along the way found this wonderful resource on rules of social media.

These rules are worthwhile to go through whether you are a social media newbie or even otherwise

[Src: http://www.business2community.com/infographics/36-rules-social-media-infographic-0804383 ]

What Social Media rules do you follow? Leave a comment to let me know

 

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Connect with me on Nischala’s Social World
Columnist : Huffingtonpost India | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes 20 Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

How to make the best use of social media in 2015?

As a marketer and social media strategist / practitioner, I am always on the look-out for ways to make the very best use of social media. There are so many theories, so much advice, so many experts that it can be hard to find answers to what you really are looking for.

However, having been an active ‘social media’ user for about 5 years now – I can say with some level of clarity and confidence that the ground rules almost always are the same.

And I found a good summary in the infographic below:

Src: http://www.business2community.com/social-media/social-media-new-years-resolutions-infographic-01112394

What are your mantras to make the best use of social media in 2015? Leave a comment to let me know.