Videos are the new content hero, and video marketing is probably the hero’s vehicle to achieve ‘stardom’. Many marketers struggle to create videos that deliver the desired impact.
Following are critical for video marketing success
- 1) Defining the objectives of creating a video content
- 2) Finding who is the target audience and their customer persona before you define the video concept
- 3) Finalizing a video concept – What is key is that the concept in unique / novel, interesting / catchy and has a wow factor. Humanizing the video so it brings out an emotion in the audience is important
- 4) Using the right resources / tools to create a video
- 5) Promoting the video
And as I was browsing for how to create compelling video content, I came across the below infographic which provides good guidelines on video marketing trends. Hope you find it useful
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