400+% increase in webinar registrations in 9 days | How we did it?

Webinar Generic

——————————————————————————————————————————————

Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred |Finextra | Inc42 Business2Community | ProBloggerFamous Bloggers |TheNextWomen | Nasscom | PaulWriter WomensWeb | Sheroes PeopleMatters YoWoTo |  2Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Infographic | A2Z of Blogging

Ever thought if there was an A to Z of blogging? Here’s an infographic

Blogging A2Z

To view the video version of this, click here

————————————————————————————————————

Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom | PaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo | 12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

The C Mantra’s for Marketing Success

C is one of my favorite alphabets of the English language. I don’t really know why.. I guess it is somewhat lucky for me. For e.g.: As a student, for any multiple choice question for which I did not know the answer, I’d choose C and it would be right :). So C and me go a long long long way back! I also love marketing, and infographics are my latest muse. So I thought why not do an infographic the C Mantras for Marketing Success!

I hope you enjoy reading it as much as I enjoyed creating it!

mktng success

————————————————————————————————————

Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Wipro NewsCred | Inc42 Business2Community | ProBloggerFamous Bloggers | TheNextWomen | Nasscom | PaulWriter WomensWeb | Sheroes PeopleMattersYoWoTo |  12Most.com | Parentous | The Change Blog
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in IndiaDirectory of Top Indian Blogs and Most Widely read Indian Bloggers,Directory of Best Indian BlogsAlltop]
Twitter : @nimu9 [Featured among Must Follow Indian Women on Twitter (2014) ,50 Indian Women to follow on Twitter (2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

The Art and Craft of Content

A few days ago, I had the opportunity to address a group of 100+ digital marketers on “The Art and Craft of content”. Personally, I enjoyed delivering the session as it was based on my personal journey and experiences as a “Content Crafter“. I received wonderful feedback for the session!

In this post, I am sharing the key messages that I delivered during the session:

Art and Craft of Content

What do you think? Leave a comment to let me know

——————————————————————————————————————————————

Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Top Indian Blogs and Most Widely read Indian Bloggers, Alltop, Directory of Best Indian Blogs]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?

Perfection v/s Progress – You Choose!?

Progress v_sPerfection(1)

Your blog posts are never perfect” she said

“What do you mean?” I asked

“I almost always find some mistakes in them – spelling, grammar, sentence construction, etc.. They can be better.” She said

“Hmm.. OK. Noted. So what do you want me to do?” I asked

“Don’t publish till it is perfect, or if you don’t have time – Ask someone else to make it perfect” she said

Why is perfection important?” I asked

Because that is the ultimate goal” she said

The above is a conversation I had recently with a very good friend of mine, someone who is my best critic (for writing and life), a trusted adviser and diligent blog reader.

It got me thinking, and of course going back to read my blogs. They read fine to me. But yes! Like with anything in life, there was scope for improvement. BUT.. That incremental improvement comes at a cost – which is my time. And time is precious for me as a working mother. And I’m sure it is for you too, in whatever you do!

So whenever I publish a blog post, the effort is mostly “time-boxed”. For e.g: If I decide to write a post in 30 minutes, that’s carved in stone. When the time is up, I review it and publish it. I don’t even attempt to make it perfect. Yes! I made that choice to let go of perfection for every blog post. And that choice has come at a price – which is feedback like the above, or may be even losing some readers along the way. The best part is that it has enabled my growth and progress as a blogger, writer and social media influencer. It has also helped me be regular in posting because had I strived for perfection, I might simply not have been able to post so consistently.

So, here’s the thing about Perfection – It takes time. It takes a lot of energy. It can drain you. And the other thing about perfection is that it is almost always relative. It is in the eyes of the beholder. It is almost always time-bound. Nothing is truly perfect forever. At least, in my view.

I know this because sometime in the distinct past – I used to be a perfectionist. Not in everything, but things which were important to me. Over time, I recognized that it was not realistically sustainable. May be it was not a virtue meant for me. Whatever! I let-go of it, and have made peace with that choice.

And just as I was writing this post, I came across this video from Apple CEO, Mr Tim Cooks in which he mentions that perfection is core to what Apple creates. So if perfection was not the ethos of Apple, we’d probably not experience the best of what Apple had to offer. And I also know from sure that Apple as a company has made progress over the years – in terms of growth, innovation, market share. So progress and perfection can co-exist!

So, I’ll end with the fact that we probably need both progress and perfection – in people, in life, in businesses and in the world. Just that whether they can co-exist in your context is something that is an individual choice and preference.

Here and now, I still choose progress over perfection.That is the only way it will work for me in this phase of life.

What about you? Leave a comment to let me know

First published here

————————————————————————————————————

Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

The Karmic Ways of Social Media

I published a post, but it has hardly got any views

I shared a tweet, but no one replied / Retweeted

No one ever leaves any comments on my blog

I hear this feedback all the time in my network. Blogger, Twitter enthusiasts, friends, colleagues – Before I used to try to probe further in an effort to help.. Now I just listen and nod.

WHY? Because I am wiser – as a blogger, writer and individual; and I realized that most of the people who say such things just say it. They don’t want to help themselves. Because if they did, they’d know that social media works similar to life. And just like the karmic ways of life govern what we experience in life.. The karmic ways of social media govern what we experience in social media

So in this post, I am sharing what I’ve understood about Social Media based on my personal experiences..

Social Media Karma(4)

What do you think? Have the karmic ways worked for you? Leave a comment to let me know

————————————————————————————————–

Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Supergraphic | Marketing Technology Supergraphic

I believe that the time is right and ripe for technology solutions to be used in Marketing. I was in conversation with a senior business leader in a technology firm, and he asked me “What technology solutions can be used for marketing?“. I get to hear this question a lot… So when I came across this fantastic supergraphic on Marketing Technology solutions, I had to upload it on my blog.

All questions are answered below :)

What adds to the Power Quotient of Online Social Communities?

I started this year (2015) with one thought – To do one thing which I have never done in my life before. As January zoomed by, I pondered and wondered over what I should do? It was during a random browsing activity that I came across an article by Sheryl Sandberg, FaceBook COO in which she encouraged women to create peer support communities to help each other navigate through the complex maze of managing work and life.

I thought to myself – “Why not try creating one such group? I mean I’ve never done it before in my life, and it made complete sense to me”. Simply because I personally feel that working women could significantly benefit from a “closed and trusted” group of women we can fall back / count on. And I’m not talking about “friends” here. But really a diverse, balanced well-meaning support community of women who are a sounding board to face the good, bad and ugly that life throws at you. Because from personal experience, I can say that it is no easy piece of cake for most women at work – And we all need to help us tide through the choppy waters is an acknowledgment. Or appreciation. Or re-assurances. Or validation. Or just knowing that someone is there with you. Or a neutral perspective. Or a judgment free zone to share what they really think and feel! Sometimes we need a cheer-group, and sometimes catalysts to push us on. Or a nudge that It’s all going to be OK. I speak from experience here.

So, I went ahead and created an online LeanIn circle, and as of date we have a vibrant group of some diverse, amazing and accomplished women from all over the world. We also had a real-world meet-up and it was wonderful to meet these women in person. Again, it is the first time that I have actually taken relationships from the virtual world to the real world.

On the personal front, as a mother – I am part of an online school mummy group which we use to share any questions / answers / information / insights / perspectives around the growth and development of kids. What I learn from the conversations and interactions with mothers in this group is invaluable. The one unifying bond is a commitment to invest in the growth of our kids, and that has cemented a foundation of mutual trust and respect in each other. Again, I’ve never even met some of these mothers in my life, and yet whenever I am in doubt / have a question, I post it there and someone always responds in a few minutes.

Also over the course of the past several years as a mother, I recognize the need to have a local support community of mummies, so went ahead and created one a few months ago. Again, the lessons and information we share and learn from each other is awesome – Things like summer classes for kids to suggestions for pediatricians, etc. are shared. Again, this group is very diverse – so we have doctors, entrepreneurs, mummies with corporate jobs, educators, stay-at-home moms; and this diversity only enriches the group.

Going down memory lane – For the past 2 years,I have been a member of several online groups, and have immensely benefited from many of these connections and conversations. And now as the owner of several online social communities, I can say one thing for sure – THERE IS POWER IN ONLINE SOCIAL COMMUNITIES. I have witnessed scenarios when community members have offered well-meaning life changing advice to each other, helped each other tide through difficult times of physical, emotional, mental, marital, parenting and financial distress. I have also seen live cases of a community supporting several social causes with the sole aim to make a positive difference in the world. However I have also observed that there are many communities which really go nowhere. They start with full gusto, but after some time – they get dormant! And die a natural death!

So, I couldn’t help asking myself the big WHY? Why is it that some communities die a slow and natural death, and some continue to thrive and get powerful with each passing day?

In this post, I am sharing my views on what matters for an online social community to thrive?

What is the purpose of the community?

It is fascinating and interesting to observe what brings random unknown strangers from different walks of life together to create a community. It could be anything – like where you live, your gender, your role as a mother, a love for reading, writing, music, dance, entrepreneurship, etc. Whatever it is – a common interest brings people together. But what keeps a social community alive and kicking is shared goals / vision of the future. So, the key question is “What do you want to do together?”. For e.g: Do you want to help each other achieve your fitness goals? Or do you want to share your blog posts so others can read? Whatever it is, it should be clear; and spelt out. Else, a group will not really go anywhere!

What are the rules of the community?

For everything in life – from kindergarten to a corporate job there are some ground rules, and abiding by those rules are key for order, progress and peace. It is even more important for online social communities – since you are interacting with people you don’t really know, and your words and views can affect someone else’s thoughts and emotions. So define rules, and if members don’t follow the rules – better to remove them from the group. One dirty fish spoils the whole pond!

Who is the owner of the community?

The best analogy I can give to being the owner of a social community is that of the CEO (Chief Executive Officer) of a company. That is where an individual’s values, personality and leadership style come into play. As the community owner, how one nurtures a community, and helps the community navigate the path towards a shared vision / goals plays a key role in what the group evolves to be.

The everyday engagement level within the community

This is possibly the most important part in what determines the longevity and life of any online group. Let’s face it – We are all busy, trying to do a zillion things in life. So, to catch our attention – anything needs to interest us and engage with us on an individual / personal level. Hence the communities which stay alive longer and get powerful over time are those which are better engaged. And engagement is really a function of the diversity of the members in a group and getting people to share, connect and support each other in whatever way they can.

Those are my views. What do you think? Leave a comment to let me know…
First published on LinkedIn

——————————————————————————————————————————————

Connect with me on Nischala’s Social World
Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Top Indian Blogs and Most Widely read Indian Bloggers, Alltop, Directory of Best Indian Blogs]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]

Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?

Marketing CHEAT-SHEET | Blue-print from OBJECTIVES to PLAN

New age marketers almost always are under pressure to meet the ever increasing demands of businesses, constantly changing expectations of end-customers, ever evolving innovation and technology; and working in a VUCA (Volatile, Uncertain, Complex and Ambiguous) work environment. Needless to say, the role of marketing is becoming challenging, complex, exciting and continuously evolving.

While operating in such environments, it is very easy for marketers to lose focus and sight on what is really important. It has happened to me too – Not once, not twice – But very many times. Fortunately for me, I have in place early-warning systems to alert me, and am back on track well in time.

From my experiences, one of the things which I’ve found to be very useful is to define an overall framework to translate marketing objectives into a working plan. But that translation comes with time, with experience, with “know-how” of marketing. And I wish I had such a cheat-sheet with me before. So I thought why not create one as a reference for myself, and also for fellow marketers?

As an individual, I like to simplify things for myself – in my head, in paper and in action. So I asked myself to identify the key marketing objectives, and the below stood out
1) Branding
2) Lead Generation
3) Advocacy
[NOTE: I know we can add many more things to the above list – like customer experience management, ]

Based on above, I’ve created an infographic to provide a cheat-sheet to translate objectives to a marketing plan.

Nischala Marketing Cheatsheet

 

5 Points which impact Marketing Success (or Failure) …

So it is the Annual Appraisal time at work – The time to introspect on the good and not-so-good for the year gone by. Also the time to get feedback on what was good and what was not-so-good; take the lessons and move ahead into a new year.

As a I look back at last year wearing the lens of a marketer, I can say that it has been exciting and excellent. Most importantly, it has been wonderful to see the impact and difference marketing has made on business. As I go down memory lane to see what truly made a difference a few points stand out. In this post, sharing the 5 key points:

Marketing objectives are closely linked to business objectives

The role of marketing has changed significantly over the past few years – especially since the onset of the ‘digital revolution’. From being a supporting enabler for business, marketing is increasingly viewed as the custodian of the customer experience. As a result, success of marketing directly and significantly affects business, and hence it is imperative that marketing objectives are closely linked to business objectives. For e.g.: If a business objective is to be known as a ‘Market Leader in a particular area”, then a possible marketing objective can be to feature in a respected industry / analyst rating report as a Market Leader as an external (analyst / customer / partner) endorsement of a company’s brand is critical to achieve this objective. Or if a business objective is to increase business growth by X%, then a possible marketing objective can be to generate Y leads – where is a multiplier of X based on typical conversion metrics

Marketing has well defined “measurable” objectives

Again marketing teams have always known to focus / report the ‘soft / qualitative’ aspects, and hence marketers are increasingly under pressure to demonstrate the marketing impact. The most effective way to showcase any impact is through metrics. The only pre-requisite to capture and report metrics is to know what to measure and how to measure. For this, it is critical to have a sign-off with business on what “measurable” objectives are to be worked on. For e.g: If one of the focus areas for business is to create a compelling content strategy to demonstrate thought leadership for external branding and customer lead generation, then a measurable objective could be to publish 1 content piece a month on the company blog. This becomes easy to track, measure and report every month as opposed to an objective which states “Create content to reflect thought leadership”. Defining measurable objectives at the start of the year helps set expectations among all stakeholders, and provides a direction for marketing to focus their efforts.

Regular Monitoring, Tracking and Reporting “marketing outcomes”

Again, while defining ‘marketing objectives’ is the first step – continuous monitoring, tracking and reporting the marketing outcomes on a regular basis is key. Leveraging the power of tools and technology to capture key marketing metrics and sharing these metrics with key business / leadership stakeholders on an ongoing basis is critical for long term success of marketing initiatives.

Being able to show the co-relation between “marketing outcomes and business impact”

Again, this is one area where most marketers and businesses struggle with. How to show the co-relation between “marketing outcomes and business impact”? For e.g: Let us assume a B2B company hosted an online event – like a webinar or a virtual round table. The event was outstanding with an attendance of 500+ audience. Now most marketers are always asked “OK Great. But so what?”. In general, online / offline events are great opportunities to identify prospects and convert them to potential leads through focused lead nurturing initiatives. However, such initiatives need time and effort. And time is money – so it becomes important to track both. It is exactly for answering the marketing ROI questions that marketing technology in the form of automation solutions plays a key role.

Marketing sits on the table with Business, Technology, Finance and Operations

Last but not the least – Marketing has to be in-sync with business, technology, finance and operations. Marketing has to be part of the discussions, has to be in-tune with key data and has to be a key participant in decision making. For this, a shared vision and goals along with an environment which fosters communication and collaboration with the customer at the center of the universe is key for marketing and business success.

That’s my view. What do you think? Leave a comment to let me know..

A version of this post was first published on LinkedIn Pulse

———————————————————————————-

Connect with me on Nischala’s Social World Columnist / Byline in : Economic Times | Huffingtonpost | Business2Community | WomensWeb | Sheroes India | PeopleMatters | YoWoTo | 12Most.com | Parentous
Blog : Nischala’s Space, Thoughts, Expressions [Featured in Top Marketing Blogs in India, Directory of Best Indian Blogs, Alltop]
Twitter : @nimu9 [Featured among Sheroes Must Follow Indian Women on Twitter (2014) , 50 Indian Women to follow on Twitter(2012)]


Interviews and Media Mentions
Newspaper Interview | Twittering Heights (Deccan Chronicle, 2015)
Quoted in “Open Letter to Women looking for job
Quoted in “The Best Advice you’ll receive as young women starting your careers
Interview | My blogging journey – How it came to be?
Interview | A wise Blogger
Interview | Secrets to Successful Blogging
Quoted in “Are entrepreneurs born or made?”

Follow

Get every new post delivered to your Inbox.

Join 209 other followers